Sounding Out! Podcast #44: Retail Soundscapes and the Ambience of Commerce

Ambient interiors in a typical mall. Nicholas Eckhart CC BY.

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What is the ambient sound of commerce? Equally reviled and revered, the programmed soundscapes of retail space combine wonderful serendipity with quotidian blandness. This podcast examines field recordings from luxury megastores, suburban fast food joints, and everything in between. As it turns out, the corporate ambience of chain-store retail isn’t so far away from the high-brow ambitions of ambient music. Ambience is whatever surrounds us, and it’s embroiled within the same kinds of aesthetic, political, and economic struggles that have been recognized in architecture for centuries.

While a long line of thinkers have identified the links between retail and modernity, surprisingly few have addressed the phenomena in auditory terms. Following up on Jonathan Sterne’s 1997 inquiry regarding environmental music in the Mall of America, this podcast examines new developments in ambient sound that have accompanied the rise of e-commerce and the decline of brick-and-mortar stores. Segmentation of markets, nostalgia for the past, and the early history of recording are all addressed, as we take a listening trip through consumer culture.

The podcast presents highlights from field recordings from retail stores, accompanied by voice-over narration. Field recordings were captured with a Zoom H4n handy recorder, at Menlo Park Mall in Edison, NJ, Dover Street Market New York, Parsonage Road Target in Edison, NJ, Wal-Mart Route 27 in Edison, NJ, and Dunkin Donuts Route 27 in Edison, NJ. Also includes excerpts from Brian Eno’s “Ambient 1: Music for Airports” (1978) and Disconscious’ “Hologram Plaza” (2013).

James Hodges is a PhD student in media studies at Rutgers University. His research focuses on the relationship between promotional culture and media preservation. James is the cofounder of a media archaeology working group at Rutgers, and he runs a small cassette label for fun.

Featured image by Nicholas Eckhart @Flickr CC BY.

tape reelREWIND! . . .If you liked this post, you may also dig:

Sounding Out! Podcast #6: Spaces of Listening / The Record Shop – Aaron Trammell

Sounding Out! Podcast #18: Listening to the Tuned City Brussels , Day 3: “Ephemeral Atmospheres”– Felicity Ford and Valeria Merlini

Sounding Out! Podcast #28: Off the 60: A Mix-Tape Dedication to Los Angeles – Jennifer Stoever

Caterpillars and Concrete Roses in a Mad City: Kendrick Lamar’s “Mortal Man” Interview with Tupac Shakur

"Shot by Drew: Kendrick Lamar" by Flickr user The Come Up Show, CC BY-NC-ND 2.0

I’ve been hesitant to write about Kendrick Lamar’s 2015 album To Pimp a Butterfly (TPAB) because there are layers to the shit. Sonic, cultural, and political layers that need time to breathe and manifest. Some of those layers are pedagogical. For example, Brian Mooney brilliantly paired the album with Toni Morrison’s The Bluest Eye to help students work through themes of Black consciousness and self-love. Mooney’s lesson plan garnered Lamar’s attention and a recent visit with Mooney students. Lamar’s open grappling with art and blackness throw him into heavy debates about his worth as a cultural and even literary icon. Yet Lamar’s formula of introspective angst – the use of battling his own demons to shed light on broader American society – pulls me to think about how Lamar and TPAB fit into a long standing trajectory of Black folks’ self-examination in art as a frame for larger critiques of racial politics in American society.

Screenshot of album cover

Screenshot of album cover

I’m drawn to TPAB’s outro of the final track of the album “Mortal Man.” “Mortal Man” sonically invokes Lamar’s struggle to assume a position as a gatekeeper of a branch of hip hop that focuses on Black community and self-actualization. The track includes a sample from a 1994 Tupac Shakur interview with Swedish music journalist Mats Nileskär. Lamar positions himself as the interviewer, asking a different set of questions that engages Shakur about walking the fault lines of fame, fortune, and Black consciousness in this current cycle of hip hop. The construction and execution of the interview revisits the lines between hip hop’s collective and generational responsibilities via Lamar and Shakur’s interaction. Their conversation moves from creative (and creating) political protest to larger philosophical questions within hip hop: self-consciousness, mortality, and death. Lamar parallels his angst with Tupac using his voice, with Tupac himself heralded as hip hop’s martyred t.h.u.g. with a conscience. In this contemporary moment where Black men’s mortality and worth is attached to being a thug and a problem, Lamar poses Shakur in “Mortal Man” as a keystone for connecting popular scripts with cultural expectations of Black masculinity and agency in the United States.

The song “Mortal Man” launches the interview. The track can be considered a double sample – it uses Houston Person’s cover of Fela Kuti’s song “I No Get Eye for Back.” Lamar’s voice is clear but the background track soft and subdued, forcing the listener to pay full attention to Lamar’s voice, which interrogates what it takes for one to be loyal or respected in mainstream America. Percussion (bass kicks, acoustic drums, soft piano chords) and bass guitar chords annotate Lamar’s solemn lyrical delivery. A horn and woodwind medley – lead by Houston’s tenor sax playing – punctuate Lamar’s chorus:

When the shit hit the fan, is you still a fan?

When the shit his the fan, is you still a fan?

Want you to look to your left and right, make sure you ask your friends

The instrumental accompaniment is soft and steady, suggesting Lamar’s question is a continuous negotiation or checklist for one’s proclamation of loyalty and respect. Lamar’s repetition of “when the shit hit the fan is you still a fan” addresses his fanbase and the followers of other notable Black cultural and creative leaders. They, like Lamar, are usefully flawed – whether by accusation or self-proclamation – and use their flaws to further their cause. Nelson Mandela, Martin Luther King, Moses, Malcolm X, and Michael Jackson all exhibited social-cultural and political agency for (Black) folks. Yet they also suffered scrutiny and disregard because of their personal lives or less-than-respectable experiences.

Malcolm X at Queens Court. Source=Library of Congress. New York World-Telegram & Sun Collection. http://hdl.loc.gov/loc.pnp/cph.3c11166 Author=Herman Hiller, World Telegram staff photographer

Malcolm X at Queens Court. Source=Library of Congress. New York World-Telegram & Sun Collection. http://hdl.loc.gov/loc.pnp/cph.3c11166 Author=Herman Hiller, World Telegram staff photographer

I am especially intrigued by Lamar’s reference to Malcolm X as “Detroit Red,” a nickname X had as a young hellraiser before his conversion to Islam. Lamar’s reference to X in his youth here speaks to larger questions of respectability, Black youth, and protest. Detroit Red is young, flawed but influential, similar to Lamar and other young Black folks leading protests in this contemporary moment. Lamar’s roll call suggests a struggle with the question of authority, both as a creator of Black culture and how his music implies a larger struggle of contemporary Black agency and angst. Interviewing Tupac brings Lamar’s struggle to a head, evoking Shakur’s voice as a culturally recognizable authority of hip hop’s commercial progress and cultural process. The trope of a flawed nature as a departure point for creative expression and agency is a theme that runs throughout TPAB and the rest of Lamar’s musical catalogue.

The musical accompaniment to the “Mortal Man” song fades out and against a backdrop of silence Lamar begins to recite what he states is an unfinished piece. He begins, “I remember when you was conflicted,” which implies he is talking to himself or talking to someone else. The background silence that leads to Lamar and Shakur’s conversation is as telling as the conversation itself, sonically alluding both to Lamar’s ‘quiet’ struggles of self-affirmation and the possibility that someone other than the audience is listening. The quiet is Lamar’s moment of clarity; the listeners are with him at his most vulnerable moment. He uses the silence to focus attention on himself and without the ‘outside noise’ of others’ beliefs and impressions of his music and purpose.

“2Pac” By Flickr user
Tupac Amaru Shakur, CC BY-NC-ND 2.0

Although the interview takes place over 20 years earlier, Tupac’s answers are clear and ‘live.’ Shakur’s initial voice is pensive and calculating – he sounds like he is thinking through his responses as he speaks – but later sounds more relaxed, laughing and talking louder and faster. The decreasing formality of Shakur’s answers suggests his increasing comfort with the interviewer as well as confidence in his own answers (and ultimately in sharing his beliefs). Lamar’s use of Shakur’s voice serves as the ultimate form of crate digging, using an obscure (or rare) radio interview sample to create his own voice in hip hop. Lamar’s engagement with Shakur serves memory as a cultural archive and as a cultural production. He not only preserves Shakur’s legacy in his own words but uses Shakur as a departure point for how to blur acts of listening for hip hop fans in a digital age.

The act of listening takes center stage for the interview. The interview is presented as an informal sitdown, reminiscent of what takes place during studio sessions: artists share new material and garner advice from veteran artists. Both rookies and veteran artist listen for new perspectives and listening for suggestions to approach a topic or track. Listening here shows Lamar’s awe and respect of Shakur’s perspective and artistry but also hints at how his conversation with Shakur is ultimately a conversation with himself. Lamar starts the conversation with an unfinished piece about his angsts regarding commercial success and how it conflicts with his creative process. He then moves on to asking Shakur about how he grapples with his creative and political consciousness. The listening work taking place here is critical and archival: without Lamar’s (and Lamar’s audience) interest in Shakur’s creative process his voice loses authority and ultimately its power.

Image From NY Daily News

Image From NY Daily News

Tupac’s sonic ‘resurrection’ signifies his lasting effect in hip hop while serving as a springboard for Lamar’s own pondering about the purpose of his music and the burden of its success. Unlike the visual representation of Shakur via hologram at the 2012 Coachella Music Festival, Lamar’s use of Tupac’s sonic likeness offers an alternative entry point for engaging Tupac’s work outside of his rapping. For example, much of Shakur’s social-political work takes place in his poetry i.e. his collection of poetry The Rose that Grew from Concrete. Further, the ‘thingness’ of the hologram, a physical and technological manifestation of hip hop fans’ and artists’ revering of Tupac’s image and death, makes me think about the type of work the hologram was expected to perform as compared to the sonic ‘ghostliness’ of Tupac’s voice on Lamar’s track. If, as John Jennings suggests, the hologram manifested Tupac as a “ghost in the machine,” how does Tupac’s voice work as a ghost in the machine? On a visceral level hearing Tupac’s voice in conversation with Kendrick Lamar stirs feelings about whether or not he is dead or alive and his immortality as a hip hop icon.

Where the Coachella hologram visualized Tupac Shakur spirit, “Mortal Man” sonically evokes his spirit and the connection between his (im)mortality and storytelling. Lamar says: “Sometimes I be like. . .get behind a mic and I don’t what type of energy I’ma push out or where it comes from.” Shakur responds “because the spirits, we ain’t really even rappin’, we just letting our dead homies tell stories for us.” Listening to Shakur’s use of “we” out of historical context – the interview took place in 1994, 21 years before “Mortal Man” – suggests that Tupac himself is among the dead. He is a “dead homie” and telling a story that Lamar himself is trying to relay to his audience and himself. Yet the lingering possibility of Tupac’s mortality – most embodied in Tupac’s silence after Lamar’s discussion of the significance of a caterpillar to the album – is a powerful moment of protest. Shakur’s quiet and Lamar’s attempt to “call him back,” signifies a period in the conversation. Lamar is left to fend for himself, fighting a “fight he can’t win.” There is also the possibility that his exchange with Shakur is “just some shit he wrote,” an unfinished idea and story that he is still figuring out. Lamar’s rendering of Tupac’s voice makes me think about the DJ Spooky statement “the voice you speak with may not be your own.” Tupac’s ghostly voice and Lamar’s search for his own voice blend to present Tupac as a mouthpiece for not only himself but Lamar.

At surface level Lamar resurrects and interviews Tupac Shakur because of regional ties to West Coast hip hop and a nearly standard declaration in rap of Shakur’s influence and fandom. He is arguably the most celebrated and iconic figure in hip hop. Shakur’s untimely death and open struggles with seeking balance between fame and personal responsibility mold him as hip hop’s shining prince. Shakur’s family ties with the Black Panther Party – a member of the Panthers once called him an “eternal cub” – positioned him to use hip hop as a mouthpiece for contemporary Black protest. But Shakur’s branding of protest and hip hop was messy, in part because of a working understanding and maneuvering of his image as controversial and commercially successful.

“KENDRICK LAMAR” by Flickr user
Pemberton Music Festival (Credit: Andy Holmes), CC BY-NC 2.0)

The “Mortal Man” interview signifies sound’s ability to usefully bridge past and present social, cultural, and political moments. Lamar’s sonic evoking of Tupac Shakur demonstrates hip hop as a space of Black youth political protest. Lamar uses sound to render hip hop temporality and re-emphasize Black popular culture as a departure point for recognizing contemporary Black angst. The shrinking mediums of spaces available to indicate why and how #BlackLivesMatter position the sonic as a work bench for engaging race relations in a deemed post-racial era. The “Mortal Man” interview serves as a blueprint for connecting hip hop to longstanding conversations about Black protest as a (messy) cultural product.

Featured image: “Shot by Drew: Kendrick Lamar” by Flickr user The Come Up Show, CC BY-NC-ND 2.0

Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!

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I Been On: BaddieBey and Beyoncé’s Sonic Masculinity — Regina Bradley

Saving Sound, Sounding Black, Voicing America: John Lomax and the Creation of the “American Voice”— Toniesha Taylor

Como Now? Marketing “Authentic” Black Music— Jennifer Stoever

Sonic Connections: Listening for Indigenous Landscapes in Kent Mackenzie’s The Exiles

"chavez ravine"

In April 2015, ten American Indian extras walked off the set of Adam Sandler’s new film The Ridiculous Six, a spoof on the classic Magnificent Seven (1960), in protest over the gross misrepresentation of Native cultures in general, and in particular over its insults to women and elders. Allison Young, a Navajo actress who participated in walking off, stated, “Nothing has changed. We are still just Hollywood Indians.” Young is referencing a long history of the film industries’ construction of stereotypical American Indians by non-natives created to entertain non-natives.

Still from the movie. From http://www.arthousecowboy.com

Still from the movie. From http://www.arthousecowboy.com

Within this long history exists a rare film, Kent Mackenzie’s 1961 The Exiles, re-restored and re-released in 2008 by Milestone Films. The Exiles is one of the few 20th century films that feature urban American Indians; it follows three main Native narrators from dusk to dawn as they experience the joys and struggles of urban life. Without an official score, this black and white docudrama places sound against haunting 35 millimeter black-and-white images of a downtown Los Angeles landscape. This mis-en-scène creates what Mackenzie (the white screenwriter, director and producer) asserts is “the authentic account of 12 hours.” The voiceovers of Homer Nish, a Hualipai from Valentine, Arizona who recently moved to Los Angeles after fighting in the Korean War; Yvonne Walker, originally from the White River Apache reservation in San Carlos, Arizona who first moved to the city to work as a domestic; and Tommy Reynolds, who is identified only as Mexican-Indian and is portrayed as a comedic playboy and the life of the party; narrate the intimate, day-to-day lives of urban American Indians.

In this post, I consider what we can hear if we pay close attention to how the director incorporates the narrators in a kind of Indigenous soundscape. Mackenzie’s soundscape bring together voices as well as music. The collage of sounds traces the journeys of American Indians to and from Los Angeles in the mid-twentieth century. The sonic connections in The Exiles provide a cacophony of histories of forced movement, transit, and re-making spaces as Indigenous at the same time that it perpetuates important historical silences. I borrow Chickasaw scholar Jodi A. Byrd’s term from The Transit of Empire: Indigenous Critiques of Colonialism (2011), cacophony—or “discordant and competing representations” and experiences— and apply it to the sounds that inform the indigenous space represented through the film.

"Bunker Hill 1968" by Flickr user Laurie Avocado (CC BY 2.0)

“Bunker Hill 1968″ by Flickr user Laurie Avocado (CC BY 2.0)

The narrators are part of a large population of American Indians who moved from rural reservations to urban centers after WWII. Due to the federal government’s mismanagement of Native tribes’ land and resources, and the genocidal abandonment of treaties made with tribes, the late 1950s and 1960s were times of dire economic and social conditions on reservations. The influx of Native Americans to cities also came because of assimilation campaigns in boarding schools, military service and the Bureau of Indian Affairs’ “Termination Era” policies (1940s –1960s) that intended to terminate the state’s bureaucratic relationships with Native tribes. Relocating Native populations from reservations into cities where work was available year-round was a key aspect of the Termination Era policies. According to Norman Klein (The History of Forgetting: Los Angeles and the Erasure of Memory), areas near downtown Los Angeles, including Bunker Hill where the film is primarily shot, were multi-racial neighborhoods in economic decline and therefore became relocation sites for American Indians. Importantly, both Klein and Mackenzie are silent about the prior forced removal of Tongva on that very same location that began in the 1840s.

The audio track of The Exiles contradicts the stereotypical American Indian sounds featured in Hollywood movies. The film’s contemporary mainstream Hollywood releases included sounds such as the whooping sounds of “hostile Indians” in John Ford’s The Searchers (1956), the broken English spoken by the “Apache” in Delmer Daves’ Broken Arrow (1950), and stereotypes played out in John Sturges’ Magnificent Seven (1960). In the soft Southwestern Native lilt of Yvonne’s voice, the way that Homer and others add “you know?” to the end of almost every sentence they utter, alongside the rhythm of the casual banter and tenor of the men’s laughter, I hear a potential sonic archive of American Indians that talks back. For example, in a short clip when Tommy and his friends enter Café Ritz, an Indian bar, Thomas calls out over the loud rock and roll music as he passes people at the bar. Tommy shifts easily between English (“What’s happening there, man?”), Spanish (“Gracias amigo, ¿cómo estas?”), and Dine (“Yá’át’ééh. E la na tte?”). Careful attention to the cinematic soundscape provides access to voices of discontent and resiliency, practices of building and maintaining multilingual multi-tribal Indian spaces, and the flow of American Indians between reservations and multiple cities.

Understanding the sounds and the silences of The Exiles as a cacophony offers a way to appreciate how the film both perpetuates stereotypes but also provides insights into the urban American Indian experience. Mackenzie’s construction of Homer Nish and American Indian men continues a myth that it is individualized behavior that keeps Indians from the American Dream. (In his 1964 masters thesis, “A Description and Examination of the Production of The Exiles: A Film of the Actual Lives of a Group of Young American Indians” Mackenzie states outright that he believes they are responsible for the mess they created). The Exiles portrays American Indian men reading comic books, listening to rock and roll, hanging out at bars instead of working, and taking rent money away from their suffering women and children to gamble. These formulaic images of Native Americans are informed by a long history of visual, literary and legal representations of American Indians that compose Indian men as either savage, infantile and emasculated. But if we listen to the banter and laughter in the bar scenes and at home, we also hear the caring intimacy of camaradrie. The cacophony of sound provides a counterbalance to the visual representations.

 

The Voiceover and Realism

Mackenzie uses dialogue to direct the visual and sonic narrative of the docudrama’s soundscape. Ironically, this collaborative low budget project that stretched on for three and a half years has minimal original dialogue. They could not afford sound techs on site, so the most obvious sonic evocation of realism Mackenzie explores is asynchronous sound performed in a studio months later. In Mackenzie’s master’s thesis he writes that, to construct dialogues (they often voiced their lines with a group of people around), “people would joke around a lot” while “everybody was drinking beer” (76). The filmmaker did not find that dialogue on larger budget feature films at the time were “lifelike” and believable. He writes that people

seldom spoke of important matters directly; they seldom spoke clearly or coherently when they did speak and their everyday language was full of overlaps interruption and communications through looks, gestures and shrugs. Many sentences made the end understood. …What a person said seemed less important than how he said it. (73)

Here, it becomes clear that the “realism” Mackenzie pursues is more about a style of filmmaking rather than about an authentic rendering of Native American everyday life. If he found the actors performing lines too dramatically Mackenzie states he “would blow the scene apart by asking for more casual and apparently pointless lines” (73). He created a specially mediated recording of the people, downtown Los Angeles and the time period. In other words, he pursued realism: he did not seek to fully capture real experiences.

Tommy Reynolds and Homer Nish in Kent Mackenzie's THE EXILES (1961).

Tommy Reynolds and Homer Nish in Kent Mackenzie’s THE EXILES (1961).

Through interviews he guides the actors to talk about their everyday lives, their problems and their thoughts about life. Mackenzie used “improvised tracks” out of individual interviews in an attempt “to help preserve their point of view in the film.” He interviewed Homer, Tommy and Yvonne for several hours apiece, questioning and re-questioning them – not necessarily to document the subjects’ truths but “for emotional quality and general attitudes and feelings” (78). Despite his intentions, the voiceovers provide some context of the trials of everyday life and how the leads negotiated their belonging in a space far from home. Mackenzie’s realism builds a collage of soundscapes—voiceovers, background noise, music—to orchestrate a scene rather than simply document part of a 12-hour period of life.

 

Rock and Roll and Urban Indian Sounds

Mainstream “Hollywood Indians” are associated with a limited soundscape of drums and whoops, but Mackenzie’s use of contemporary rock and roll illustrates the complexity of the indigenous soundscape. Even though the film opens with the slow repetitive beating of the buckskin drums and a contextual opening monologue, after the drums stop it is the early surf music of Anthony Hilder and his five-piece band, The Revels, that drive many of the scenes. The music renders audible the many ways people tried to belong in new locations and within new cultures, juxtaposing the fast blast of the trumpet and guitar riffs of the Revels with the steady beat of the drum and shake of a turtle rattle.

Mackenzie continues this juxtaposition later in the film. Homer, alone on the street in front of a liquor store, opens a letter a bartender handed to him earlier in the evening. At the top of the letter is written “Peach Springs, Arizona” and tucked within the letter is a picture of an older man and woman. The camera focuses on the picture that dissolves and reemerges as a rural desert scene. The man from the picture sits beneath a tree with a girl and the woman, and rhythmically chants and shakes a rattle. There is no voice-over or dialogue; ceremonial singer Jacinto Valenzuela’s repeats a song multiple times without an English translation. The steady rattle of the dry seeds in the gourd are a sharp contrast to the pace of the Revels’ songs that saturates Homer’s earlier scenes.

Without guidance from a narrator, the scene is left to audience interpretation. The scene and its sounds could represent Homer’s sense of being displaced between times, or a homesick romanticized remembrance of family life: the moment quickly dissipates and Homer once again stands alone on a corner bathed in the streetlight. However, the music here could be a sonic connection that provides an alternative geography of indigenous space and place. Mackenzie’s collage of sound echoes the circuitous path of indigenous bodies and ideas of indigenous life in diasporas described in Winnebago Tribe of Nebraska scholar Renya Ramirez’s work in Native Hubs: Culture, Community, and Belonging in Silicon Valley and Beyond. The rattle and drum can instead signal a belonging to a community and people in a present that Homer carries within him. Through sound, Mackenzie connects Homer with his communities, traditions, and a sense of belonging regardless of spatial distance.

Mackenzie deepens this connection when he imbeds Homer in a place and community through the dancing and drumming on Hill X in the penultimate scene of the film sounds. When Homer talks about Hill X (formerly Chavez Ravine, then a site of the forced displacement of Mexican residents in Los Angeles in 1950-1952, now the site of Dodger Stadium) we hear his strategy for his own and his tribe’s collective survival. The shaking of the gourd in the desert and the dancing, singing and drumming of the 49 —lead by Mescalero singers Eddie Sunrise Gallerito and his twin cousins Frankie Red Elk and Chris Surefoot—shows a reclaiming of Los Angeles as indigenous land. Thus practices of sound and movement function as what Tonawanda Seneca scholar Mishuanna Goeman identifies as “remapping” of Indian space. Taken together with the beat of the drum, the bells and rock and roll compose the content of a Los Angeles indigenous soundscape.

exiles_poster1_lgThe Exiles registers contemporary American Indians in motion. Homer and his comrades reclaim Hill X as Indian land with song and dance over a century after the City of Los Angeles displaced the Tongva out of that same location. At the time of the filming, American Indians were also forced to move within Los Angeles- their homes on Bunker Hill soon demolished and replaced by high rises. Paying attention and critically re-listening to the sounds of The Exiles offers an alternative soundscape of Indigenous life.

 

Featured image: “chavez ravine” by Flickr user Paul Narvaez, CC BY-NC 2.0

Laura Sachiko Fugikawa holds a doctoral degree in American Studies and Ethnicity with a certificate in Gender Studies from the University of Southern California. Currently she is working on her book, Displacements: The Cultural Politics of Relocation, and teaches Asian American Studies at Northwestern University.

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Sounding Out! Podcast #40: Linguicide, Indigenous Community and the Search for Lost Sounds–Marcella Ernst
The “Tribal Drum” of Radio: Gathering Together the Archive of American Indian Radio–Josh Garrett Davis
Vocal Gender and the Gendered Soundscape: At the Intersection of Gender Studies and Sound Studies–Christine Ehrick

Saving Sound, Sounding Black, Voicing America: John Lomax and the Creation of the “American Voice”

Hrston

100 Years of Lomax4Today, SO! finishes its series reconsidering the life and work of Alan Lomax in his centenary year, edited by Tanya Clement of The University of Texas at Austin. We started out with Mark Davidson‘s reflections on what it means to raise questions about the politics behind Lomax’s efforts to record and collect folk music, and continued a few weeks later with Parker Fishel‘s consideration of Lomax’s famous “Southern Journey” and how it has been appropriated by musicians more recently. The third piece in this series was Clement’s own, which challenged us to consider the politics behind efforts to search, retrieve and analyze audio, something that the case of Lomax throws into stark relief.

We conclude with a piece by Toneisha Taylor, who urges us to think about the influence of John Lomax’s curatorial practice on Alan’s own, particularly the monumental Works Progress Administration project of recording interviews with elderly former slaves in the 1930s. At once a critique and a counternarrative, Taylor’s work urges us to think of the interviewees as co-creators of the “American voice” so important to both Lomaxes.

— Special Editor Neil Verma


I recently found myself in a discussion with white friends and fellow scholars about the Lomax recordings of the 1930’s where I, as the lone Black woman in the conversation, heard myself tell an inner truth that most Black folk know, but won’t speak on. I admitted to my small audience of friends and colleagues, in the vein of Black folklore scholar John B. Cade, a truth about the past: if you were a Black person living in Waller County Texas in the 1930s and white men came to your door with notebooks, questions and a voice recording device, you weren’t thinking to yourself, “let me be my most honest and authentic self.” Even if you knew the men to be John Lomax and Alan Lomax—those men collecting those songs from Black folks around and through these parts—you still didn’t trust them. Not really. Your whole life experience up until that point taught you better. It was still your life. And you knew that.

Although we scholars have not often been willing to admit it, those Black folks had an agency when it came to the myth creation and historical preservation associated with the Lomax archive. They knew what they were doing. They knew that they were telling their stories in a ways that served them best as John Lomax contemporary John Cade notes in his work “Out of the Mouths of Ex-Slaves.”

John Lomax and Uncle Rich Brown at the home of Julia Killingsworth near Sumterville, Ala., Oct. 1940,  Courtesy of the Library of Congress

John Lomax and Uncle Rich Brown at the home of Julia Killingsworth near Sumterville, Ala., Oct. 1940, Courtesy of the Library of Congress

In our modern day readings of the Lomax collections, it is not at all fair to take agency away from Black folk brave enough to share their stories, and to place the creative power in the hands of the Lomaxes and the white oral history and folk music collectors they worked with in the Federal Writers Project. To do that negates the work of Zora Neale Hurston, Cade, and other Black folklore and folk life collectors and scholars; it also negates the power of the narrators that shared their lives with John and Alan Lomax. By focusing on the sound recordings of former slaves, we can investigate the ways in which Black people who participated in the Works Progress Administration interviews coded their agency in their narratives. Moreover, we have an opportunity to investigate the ways in which the Lomaxes facilitated the agency of Black interview participants and Black folklorists.

The systematic collection of slave narratives as recorded by the writers and scholars participating in the John Lomax-directed Federal Writers Project  always had multiple goals. The Works Progress Administration conceived of the project as a way to employ out of work authors and underemployed scholars during the Depression. The Library of Congress and John Lomax saw the project as a method to collect first hand accounts of a dying history. The participants likely saw the opportunity as a way to be a witness to their own truths. During the 1930’s and 1940’s when the bulk of the collection was taking place other scholars such as Cade were working to collect narratives using similar techniques and research designs. Many scholars, at the time and afterward–famously John Blassingame and Henry Louis Gates–would question the authenticity of the transcribed narratives, there was always a sense that the WPA collected narrative left more questions than they answered. When the Library of Congress, with funding from Citigroup Foundation, put the narratives, transcripts, WPA collection reports, photographs and other documents up on the internets they opened the collection up to scholars to ask new questions. The digital representation of the WPA collection allowed for new options in research with the ability to hear the recordings the controversy over authenticity of transcripts seemed dated and immaterial. Now the questions can focus on embodied narrative, with access to the reports and memos written by WPA staff questions of intent and purpose can be asked. With a focus on sound studies we can ask about the ways in with interpersonal discourse in racialized moments are navigated between people with sociocultural difference.

This post focuses on the early collection work of John Lomax (Alan Lomax’s father and teacher), asking some critical questions about how the Lomaxes archived Black voices into the “American Voice.” In his piece, as part of this series, Parker Fishel discusses the purposefulness of Alan Lomax’s Southern Journey recordings notes. As Fishel notes one of the elements Alan offers in his notes are methods for critical listening. By focusing on both the recordings in the WPA Slave Narratives and letters and memos written by John and Alan Lomax directing the collection, transcription, and preservation of the narratives I focus on how taking the totality of the collection into consideration can change the view of the WPA Slave narratives. How was it possible that the Lomaxes preserved stories of Black American life while at the same time, silencing their subjects in other ways? How can we rediscover, conserve, and integrate the sounds of Black folk life into a more holistic understanding of the American past?

Patsy Moses, age 74, ca. 1937, courtesy of the Library of Congress

Patsy Moses, age 74, ca. 1937, courtesy of the Library of Congress

A Funny Thing Happened on the Way to Research

I discovered the work of the WPA Slave Narratives when I was in college. I was assigned a paper and went to the library to do some research. With the help of the research librarian I found the website (layout unchanged since the late-1990’s) for the WPA Slave Narratives. I wrote my paper, did well, and, like most undergraduates, moved forward with my life.

However, the voices of those Black folks continued to echo in the back of my mind. As I advanced in my academic study, I would “check up” on the website, you know, lurk. I would go in to see if there were updates or new information placed online. When I found information, I engaged the text. When the Library of Congress made the digital recordings available online, the collection included WPA recordings as well as other interviews recorded and collected with former slaves. The crackle of the recordings, coupled with the rhythm of voices of those women and men bold enough to share their stories, drew me in once more. In particular, I tended to return to recording of Aunt Harriet Smith. Her memory of her work, life, and religious experiences during slavery still interest me.

“Ex-slave Narratives – Interview with Aunt Harriet Smith”. Released: 2003.

Mrs. Smith, like all participants in the Ex-Slave Narrative Project, shares her personal narrative in such a ways as to engage the listener in the shared creation of a “memorable message.”  Memorable messages are stories that we get from family, friends, co-workers, neighbors and even strangers that transmit an experience so salient we bookmark the message and use it as a guide for future interaction, behavior—performance.Communication scholars have worked with memorable messages for decades (Knapp, Stohl & Reardon 1981; Camara & Orbe, 2010). In tandem with the narrative paradigm, memorable messages function within rhetoric to give rise to the central importance of the retelling of human experience as part of the collective human story (Fisher, 1984). The value of listening to the recording of Mrs. Smith, therefore, is in the way hearing her voice completes the accuracy of the narrative.For example, take a listen [about 5:31 in the recording] to the way she answers the interviewer’s question:

Well did you ever hear of any slaves being mistreated? Were there any tails going around?

Mrs. Smith answers:

Yes, I know of times when, mistreated people they did. I hear our folks talk ‘bout whopping, you know, cus they had to grease the back. To get the clothes from their back.

The tone in her voice and the engagement in her memory is so clear and certain that her insistence that the family she belonged to didn’t “mistreat their colored people” was honestly presented. Notably, even the short transcription I provided differs from the transcribed section of the same interview printed at the time of the collection.

As I discuss elsewhere, memorable messages as theory relies on the verbal and embodied telling of a story. Different from the womanist theorizing of re-memory, memorable messages are based on the lived experience of others not ourselves. Re-memory is the work done by the womanist who imparts the memorable message. In constructing the narrative I, as the womanist narrator, re-member my narrative as part of the life lesson I seek to impart to my reader.

John Lomax, Alan Lomax and the Power to Decide

The process of generating the WPA narratives was far more complicated than many realize. It is not tangential to the creation of the WPA Slave narratives that one way of entering the project was through the former slavemaster. In other words, Black participants were often identified by their former owners or the relatives of those owners to participate in the collection. Additionally, some of the interviewers were themselves know to be related to large slaveholding families. The combination of these facts likely impacted the creation of the narratives on the part of the Black participants. In  her essay “Ex-Slave Narratives: The WPA Federal Writers’ Project Reappraised” Lynda M. Hill focuses on the language and questions of Alan Lomax outlined in a number of his reports to his father and other directors of the WPA Ex-Slave Narrative collection. In their papers and notes, as well as their directives to those collecting the narratives—a list including Alan Lomax, Dr. Charles S. Johnson, John Lomax, Zora Neale Hurston, John Henry Faulk, Dr. Lorenzo Dow Turner, Ruby Lomax and others—it is clear that both father and son wish for a greater humanity in the interviews.

Zora Neale Hurston with three boys in Eatonville Florida, 1935. Hurston interviewed children and had them demonstrate their games as Alan Lomax documented the action. [Prints and Photographs, Call number: LOT 7414-C, no. N109a, frame 47].

Zora Neale Hurston with three boys in Eatonville Florida, 1935. Hurston interviewed children and had them demonstrate their games as Alan Lomax documented the action. [Prints and Photographs, Call number: LOT 7414-C, no. N109a, frame 47].

Where Alan and John seemed to disagree was on the content. John Lomax wanted a narrative concentrated on the participant’s life during slavery, where Alan also wanted to know about their life since. Alan seemed more interested in race relations, as well as the economic, political and social engagement of the participants. Both father and son seem quick to place the blame for lightness of the interviews on the interviewers they used and their inability or reluctance to ask probative follow-up questions.

The Lomaxes, Texans who spent much time in the Southern states collecting narratives, songs, and oral histories from African American community members, speak from a place of experience. When Alan Lomax suggests that interviewers need to “spend time” and “become friends” with individuals, he knows of what he speaks. While certain that members of the “ex-slave community” can be reluctant to share their stories and the truths of their inner lives with white outsiders, he is much less clear on how one might “become friends” with them. To modern ethnographers, Alan Lomax’s call to his contemporary white colleagues can read as harsh (or perhaps not harsh enough). For 21st century ethnographers, folklorists, and musicologists, it is common to “become friends” to engage in participant observation research where the scholar and his or her interlocutors have fewer social distances.

[Alan Lomax (left) youngster on board boat, during Bahamas recording expedition], 1935, Courtesy of the Library of Congress

[Alan Lomax (left) youngster on board boat, during Bahamas recording expedition], 1935, Courtesy of the Library of Congress

Alan Lomax also may not have always been aware of his own process of “becoming friends” and how much it was guided by his social and cultural capital. It is probable that Alan’s social relationships with his father, mother, friends, colleagues and business associates all made access to certain people much easier, and their willingness to share aspects of their lives with him more palpable. Where Alan saw “lightness” in other’s collections of ex-slave narratives, there was likely greater reserve on the part of both the interviewer and the speakers, given the vast social distances of the 1930s.

Aunt Harriet McClintock, dancing for John A. Lomax as she sang "Shing, Shing," at the crossroads near Sumterville, Ala., 1940, Courtesy of the Library of Congress

Aunt Harriet McClintock, dancing for John A. Lomax as she sang “Shing, Shing,” at the crossroads near Sumterville, Ala., 1940, Courtesy of the Library of Congress

In April 1937, John Lomax himself seemed to recognize that the directives he sent to local field directors were not yielding the responses he thought they should, prompting a revision of the interview questions as and instructions. While both John Lomax and Alan Lomax pushed on local directors to hire African American interviewers, there was no formal incentive to follow through (65-66). Some local directors did hire African American interviewers, but would fire or replace them within a few short months. The field notes and interview transcripts collected by African Americans were often included in larger reports with notations suggesting the local director found the work inferior or suspect (66-67).

Critique and Understanding : Questions With and Without Answers

I continue to lurk about the WPA website to this day, wondering if the site’s peach background and sepia photograph header and text-only links create a statement of recording silence. As an early career faculty member with a keener sense of funding and project completion maps, I see the unchanged digital interface of the Slave Narratives from the Federal Writers Project, 1936-1938 as a type of visual internet nostalgia, a way of placing Black voices in the record and then silencing or muting the power of voices by not attending to their narratives or, ironically, making those narratives easily accessible. Every time I check back, I question how the visual presentation of information is as critical to scholarly engagement as the recording itself.

Albeit in a new technical format, my critique is not novel, but rather one encoded in the report Slave Narratives from the Federal Writers Project, 1936-1938 Administrative Files compiled in 1941. Slave narratives tell us much of the daily interactions and histories of all parts of American life. John Lomax believed that their preservation in the moment was necessary. His sense of coding the narratives in more standardized, easy-to-read 1930s language did, however, point to the limits of his willingness to allow the narrative to stand in full voice. To John Lomax, it mattered that there was uniformity in the way that the written text of ex-slave narratives appeared. He knew part of the long project was a book length manuscript. The collection of narratives needed to present visually in a way that eased the reader, some of whom may have been reluctant to see Black lives as having authenticity. It is in this moment of graphic depiction that language becomes contested as some (perhaps rightfully,) argue the slave narratives are inaccurate reflections of slave life.

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Does it matter that the few sound recordings remaining from the WPA project are not coupled with the transcribed narratives and photographs of speakers listed on the Slave Narratives site? Yes. Through sound, listeners have a truer sense of the active creation of Black bodies by Black folks involved in their own documentation. Think back to Mrs. Smith and her description of the neighborhood girl that leaves with the union soldiers. Mrs. Smith activates a sense of freedom and sadness in those few sentences that is understood through the combination of her tone and words. Access to sound records in a digital format allows contemporary scholars the opportunity to compare the narrator’s voice and embodiment to the written document where possible. The Library of Congress and The American Folk Life Center actively document and curate the list of sound recordings and their origins. However, the preset format forces interested people into a game of lurker hide and seek on the LOC site to access them. It is this “work” that keeps the sound recordings, texts, and photographs far too distant from one other, allowing the narratives to be only minimally present and appear not to be valued. In their current format, the WPA recordings seem appropriated as a way of suggesting inclusion in American life, but not prioritized as valued American experience.

Interviewed by Ira S. Johnson Birmingham, Alabama WPA Slave Narratives, A917, vol. 1, pp. 404-406 Manuscript Division, Library of Congress (90)

Simon Walker, Interviewed by Ira S. Johnson Birmingham, Alabama WPA Slave Narratives, A917, vol. 1, pp. 404-406 Manuscript Division, Library of Congress (90)

One could argue that the reading of Black bodies as American bodies isn’t possible without the inclusion of Black voices in Lomax’s collection of Americana and folk music.The narratives of daily life during slavery and after shape our understanding of the bodies of Blackness and the human toll of bondage. When John Lomax, and by extension Alan Lomax, collected American folk music and actively sought the music and voices of Black southern musicians and story-tellers, they authenticated belongingness of Black peoples in the creation of the American voice. Lomax centralized Black life in American life. However, the Lomax team accomplished this archiving only with with the cooperation of Black narrators whose lives were central to the telling of American life. —what we need now are more questions that center on the documents, sounds and voices of the past—centralizing memorable message sound is the key.  In a contemporary context,the WPA narratives provide a space to investigate memorable message creation and the embodiment of Blackness in the project of American life.

Featured Image: Gabriel Brown playing guitar as Rochelle French and Zora Neale Hurston listen- Eatonville, Florida, June 1935.  Courtesy of State Archives of Florida, Florida Memory, http://floridamemory.com/items/show/107444

Toniesha L. Taylor is an Assistant Professor of Communication and Interim Department Head in the Department Languages and Communication at Prairie View A & M University. She earned her B. A. with a double major in 1999 from California State University, San Marcos in Communication and Liberal Studies with a minor in History. She immediately began her graduate work at San Jose State University in Speech Communication completing an M. A. in 2002. Her research foci in African American, Religion, Intercultural, Gender and Popular Culture communication started during her undergraduate studies. She has cultivated those interest throughout her doctoral work at Bowling Green State University were she completed her Ph.D. in Communication Studies with a focus on Rhetoric. Her dissertation developed womanist rhetorical theory and analysis of African American women’s sermons in the contemporary Black Church.

Toniesha’s research, conference presentations and publications speak to her diverse interest. Her recent research and conference presentations include discussions on womanist rhetoric as method and theory; practical social justice pedagogy for faculty and students; critical engagement in popular cultural critique; digital humanities methods implications for activist recovery projects; African American women’s sermons and conversion discourses both historic and contemporary. Her recent publications include “Transformative Womanist Rhetorical Strategies: Contextualizing Discourse and the Performance of Black Bodies of Desire” in Crémieux, Lemoine & Rocchi (Eds.) Black Being, Black Embodying; Contemporary Arts & The Performance Of Identities and “Black Women, Thou Art Produced! Tyler Perry’s Gosperella Productions: A Womanist Critique” in Bell & Jackson (Eds.) Tyler Perry Reader.

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