SO! Amplifies: Regina Bradley’s Outkasted Conversations
SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig. You’re welcome!
As folks rightfully celebrate the 20th anniversary of Nas’ Illmatic album, I wanted to make sure space was made to equally celebrate and critically think about the stank that Outkast put on hip hop. I want to take the conversation outside of the academy into spaces where others could join the conversation. To do this, I set up a YouTube channel and sent out invitations to friends and colleagues I knew were vested in Outkast or whose work could be used to situate Outkast in creative and critical conversations. The response to the project thus far has been overwhelmingly positive. I have conversations scheduled to broadcast until the end of the year. Here’s episode #4, a teaser to bring the Sounding Out! crowd in on the conversation.
My Outkasted Conversations project started with a fleeting thought while speaking with a friend: “It’s the 20th anniversary of Southernplayalisticadillacmuzik? Damn. It’s really been twenty years?!” I was ten years old when Southerplayalistic dropped and didn’t really understand or appreciate the brilliance of the album back in 1994. I was in the initial stages of becoming someone vested in music, let alone hip hop. My definition of music was still deeply attached to what I learned in my music class. I could play the hell out of a recorder. I did a recorder solo at my school’s spring concert and was applauded like a boss.
I flirted around with being a ‘Kast fan – I remember them on Martin and later wearing out the track “In Due Time” on the Soul Food soundtrack – but it wasn’t until 1998 that I really became “Outkasted.” I permanently moved to my grandparents’ house in Albany, GA. I was tall, lanky, and awkward. I was a black Keds white socks connoisseur because you never wear white shoes in red clay. I battled the teenaged pangs of wanting to be popular and visible. I wouldn’t consider myself ‘hip hop’ at the time but I knew the heavy hitters from days of listening to WKYS out of Washington, D.C. I could school anyone on the latest single from Busta Rhymes, Tupac, Biggie Smalls, Nas, Lil’ Kim, and Foxy Brown and Go-Go-ed with the best of them. Down South, though, those artists were important but they weren’t folk. As I listened to the radio, the artists that I was familiar with got no play. I tried to wax (northern) hip hop philosophical at lunch and got some serious side-eyes. A classmate scolded, “those up north n— don’t matter down here. What you listening on from ‘round hea (here)?” Round hea? Nothing but a mix tape I made off of the radio before leaving Virginia, gospel cavalcade on Sunday morning rides to church, and Paw Paw’s juke joint blues on Saturday morning while cleaning up the house. If I wanted to survive, I needed to adapt. I recorded multiple radio mixtapes, meticulously blending the artists I heard kids at school talking about and my own musings after browsing the record store in the mall. Slowly, Wyclef Jean and Montell Jordan were replaced by Three Six Mafia, Goodie Mob, and Outkast. Aquemini and Still Standing held a chokehold on my playlist. I became a full-fledged member of the Dungeon Family Chuch of Modern Day (S)Aints.
The following episode of Outkasted Conversations is with Dr. Treva B. Lindsey, Assistant Professor of Women, Gender, and Sexuality Studies at the Ohio State University. This conversation features discussion of how the sonic elements of women’s pleasure complicate gender and identity politics in Outkast’s body of work.
To subscribe to Regina Bradley’s Outkasted Conversations via Youtube click here.
Featured Image: SO CLEAN PSP by Flicker User John Bracken
Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!
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