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SO! Amplifies: Carleton Gholz and the Detroit Sound Conservancy

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Document3SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

I founded the Detroit Sound Conservancy in 2012 in order to preserve what music producer Don Was has called “the indigenous music of Detroit.” I also did it to preserve my own archive of Detroit sound related artifacts – oral history interviews, recordings, vinyl records, cassette tapes, 8-tracks, posters, t-shirts, buttons, articles, clippings, books, magazines, zines, photos, digital photos, notes, jottings, and other miscellaneous ephemera — knowing that if I could not help preserve the materials of an older generation of musicians, producers, DJs, writers, collectors, and fans, my personal archive and passions would not weather the storms (literal and figural) of the early 21st century – PhD or not. After a year or so of organizing virtually from Boston where I had found academic work teaching media & rhetoric, the DSC had its first major success with an oral history project for Detroit music, funded through Kickstarter.  Donations allowed us to throw a great party in Boston, form the non-profit, and push me home to work on the DSC full time.

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The results of the move have already manifested themselves. This summer we had a successful conference at the Detroit Public Library — the first of its kind — dedicated to Detroit sound.We will hold another next year on May 22 dedicated to the key role of Michigan in general, and Detroit in particular, in the emergence of the modern soundscape.  We plan to have the call for papers out this fall.

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October 14, 2014, interview with historian / musician Larry Gabriel and myself at #RecordDET, image courtesy of the author

In addition, we currently have an organizing/promotional night called #RecordDET at a downtown coffee shop  called Urban Bean so that we can continue to both record interviews and playback the sounds / stories we are learning from. So far we’ve interviewed a retired disco / house DJ, a record retail and radio veteran, and two blues historians and musicians.

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The long-term goal is to use the stories and sounds to propel us into a more sustainable future for Detroit’s sonic heritage. Recent local floods  have reminded Metro Detroiters just how vulnerable we are and continue to be. We must preserve or our sonic dreams will perish.

I imagine the DSC as the sonic dream weaver. As one of our inspirations, the Black Madonna in Chicago, says: We still believe.

Carleton Gholz (PhD, Communication Studies, University of Pittsburgh, 2011) is the Founder and Executive Director of the Detroit Sound Conservancy, a lecturer in Communication at Oakland University in Rochester, Michigan, and President of the Friends of the E. Azalia Hackley Collection at the Detroit Public Library.

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SO! Amplifies: Mendi+Keith Obadike and Sounding Race in America

SO! Amplifies: Regina Bradley’s Outkasted Conversations

SO! Amplifies: Eric Leonardson and World Listening Day 18 July 2014

SO! Amplifies: Mendi+Keith Obadike and Sounding Race in America

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Document3SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

Several years ago—after working on media art, myths, songs about invisible networks and imaginary places—we started a series of sound art projects about America. In making these public sound artworks about our country we ask ourselves questions about funk, austerity, debt and responsibility, aesthetics, and inheritance. We also attempt to reckon with data, that which orders so much of our lives with its presence or absence.

We are interested in how data might be understood differently once sonified or made musical. We want to explore what kinds of codes are embedded in the architecture of American culture.

Big House/Disclosure

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The first sound art project in this vein that we completed in 2007 was entitled Big House / Disclosure. Northwestern University commissioned Big House / Disclosure to commemorate the 200th anniversary of the abolition of the British slave trade. We began researching Chicago’s recently (2002) issued Slavery Era Disclosure Ordinance, which states that any business seeking a city contract must publicly disclose (without penalty) its historical relationship, if any, to the slave trade. In that project we interviewed 200 citizens in the Chicago area about that city ordinance, how they (or their ancestors) arrived in this country, the origins of house music, and imaginary plantations, as well as their opinions about the legacy of slavery in their lives. Their answers were woven into a 200 hour house song & public sound installation on the Northwestern campus.

We used custom built software to trigger changes in the sound (drums, bass lines, chords, etc.) of that installation as the stock prices of companies like Lehman Brothers and Wachovia Bank (listed by this city ordinance as having profited from slave trade) rose and fell in 2007. In addition to the sound installation there were a number of performance scores and graphic scores to be performed in the project. The graphic scores were performed at the Stone (John Zorn’s music venue) by bassist Melvin Gibbs, turntablist Val Inc, percussionist Satoshi Takeshi, and pianist Shoko Nagai in New York. The book and album for this project (recorded with percussionist Guillermo Brown, cornetist Taylor Ho Bynum, cellist Okkyung Lee and percussionist Tim Feeney) were released by 1913 Press.

https://www.youtube.com/watch?v=8Bdh5ykfHEE

American Cypher

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In 2012-13 we created American Cypher. This project looked at American stories about race and DNA. The stories included narratives about Barack Obama, geneticist James Watson, Oprah Winfrey, and two men in the criminal justice system. At the center of the project was a multi-channel sound installation made from a small 18th century bell that belonged to Sally Hemings (a woman enslaved by Thomas Jefferson and, as indicated by DNA testing, mother to his children). The bell was recorded and altered. It was tuned using DNA information (microsatellite STR analysis) from the Jefferson and Hemings families. That analysis gave us a pitch set that was used to compose the piece. The project was commissioned by Bucknell University’s Samek Gallery and Griot Institute. The exhibition was mounted at the Studio Museum in Harlem and later traveled to the Institute of Visual Art at the University of Milwaukee Wisconsin.

<p><a href=”http://vimeo.com/81574324″>Mendi + Keith Obadike: American Cypher – Samek Gallery and The Studio Museum in Harlem</a> from <a href=”http://vimeo.com/user12307441″>Keith Obadike</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Free/Phase

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Free/Phase is our latest project for 2014-15. This work uses the archives of Columbia College’s Center for Black Music Research (Chicago, Illinois) as its foundation. With this work we are doing conceptual remixes of African-American freedom songs found in the archives. We are thinking about how this music has been used over the past couple of centuries and all that is encoded in these songs musically, politically, and spiritually. There are three nodes to this project. These nodes will be presented and produced in several venues throughout the city of Chicago and will include audience participation.

1) Beacon

“Beacon” is made up of a distributed site-specific sound installation that “rings” morning, noon, and evening, playing a short melodic phrase from specific spirituals found in the CBMR archives. Each spiritual chosen contains musical & lyrical messages that could have been used for pre-emancipation navigation on the underground railroad or inspiration.

2) Overcome

“Overcome” is a video work that is inspired by ways that music was used during the American Civil Rights Movement.

3) Dialogue

“Dialogue” is comprised of “listening posts” throughout Chicago. A number of DJs engage audiences in a discussion about the canon of African-American freedom songs.

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Across this series, we hope to invite new ways of thinking about the archives that hold information about our existence—the records of profit during the era of American slavery, the relationships marked in our genetic information, and the strategies for survival encoded in our music. Our work in this area reflects on the information that sometimes vanishes from view, whether because it is ephemeral or because it has been buried. We hope our sounding the archives invite new ways of listening to the past and the future at the same time.

Mendi + Keith Obadike make music, art and literature. Their works include The Sour Thunder, an Internet opera (Bridge Records), Crosstalk: American Speech Music (Bridge Records), Black.Net.Art Actions, a suite of new media artworks (published in re:skin on M.I.T Press), Big House / Disclosure, a 200 hour public sound installation (Northwestern University), Phonotype, a book & CD of media artworks, and a poetry collection, Armor and Flesh (Lotus Press). They have contributed sounds/music to projects by wide range of artists including loops for soul singer D’Angelo’s first album and a score for playwright Anna Deavere Smith at the Lincoln Center Institute. You can find out more about them at http://obadike.com.

Featured image from authors’ website.

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Beyoncé’s New Weave Swing, or How to Snatch Wigs With Hair Choreography

BEYONCE HAIR FLIP

Sonic Beyoncé5This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny.   Last week, Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture) introduced us to the sonic ratchetness of Baddie Bey; the week before you heard our Beyoncé roundtable podcast featuring our first two writers, Priscilla Peña Ovalle (English, University of Oregon)  and Kevin Allred (Women and Gender Studies, Rutgers)–as well as Courtney Marshall (English, University of New Hampshire) and Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!), who will close out our series next week.  Today, madison moore gives us not only great face but killer hair choreo. Mic drop. Hair flip.–Editor-in-Chief Jennifer Stoever    

“Which Beyoncé are you trying to do?,” a sale associate at Beauty Full, the largest beauty supply house in Richmond, Virginia, asked me. It was a good question, because the shop had whole rows of wigs and ponytails that conjured Beyoncé enough for what I needed to do. Choosing just one would be tough.

“This one is very Beyoncé,” he said, pointing to a style reminiscent of the huge, teased out curly Afro Beyoncé worked in the early 2000s. I wasn’t really feeling this particular style but I could tell my sales guy was living it. “It’s not fierce enough!” I told him. “I need something that really moves!” I’d been invited to give an hour-long lecture on Beyoncé at a university, one of my first gigs, and I was out at the last minute shopping for a wig to wear during my talk so that I could give the children a little sip of Beyoncé. That’s when I saw it: a long, black and dark brown two-toned wig with curls for eternity that I knew would look great on stage. Come on, wig!

hair flip 3I wanted to wear a wig “that really moves!” during this talk to demonstrate what I feel is the creative genius of Beyoncé’s performance persona: what I call “hair choreography.” Not unlike dance moves intended for the body, “hair choreography” is a mode of performance that uses hair to add visual drama to the overall texture of sound and it’s the special genius of Beyoncé’s stagecraft. On one occasion some friends and I were drinking wine and downing live Beyoncé videos on YouTube when one of us was like “I am living for her hair choreography!” I’m not sure we invented the concept but the phrase “hair choreography” has certainly stuck with me. Hair choreography is one of the secret weapons of the pop diva, those places in a live performance where she flips and whips her hair in exactly the right point, using “haircrobatics” to punctuate a moment, a feeling, raising the stakes, the sex appeal, and even the energy in the audience.

Hair choreography is exciting because it tells a story, but even more than telling a good story in performance “hair choreography” punctuates everything else happening on stage: the lights, the dance moves, the glitter, the sequins, the music. In this way, “hair choreography” becomes part of the spectacular offering of stage presence; a type of magnetism that, despite everything else happening on stage, draws us into a single performer – the star – whose single energy needs fill up the whole space. “Hair choreography” occurs in those moments of a live performance where the hair is flipped, whipped, dipped, spun and amplified during the most exciting, emotion-filled sounds and dance moves.

Even though many scholars still often approach them as separate practices, sound and motion are so fluidly entangled, as Jennifer Stoever has revealed. In this way, “hair choreography” builds on performance studies scholar Imani Kai Johnson’s call for the “aural-kinesthetic.” The “aural-kinesthetic” is not a method or a theory but simply a way for scholars to think about how music and movement happen at the same time. “Hair choreography” is about the relationship between sound, body and movement, and how each of those comes together to leave a visceral impact on an audience.

One video that shows the importance of hair choreography to Beyoncé’s package is her medley “If I Were A Boy/You Oughta Know,” a mélange of the soft hard rock her own track coupled up with the aggressive rock of Alanis Morissette’s iconic break-up jam of the same title. In the clip, as Beyoncé segues from “If I Were A Boy” into “You Oughta Know” the wind machines appear to blow her hair faster, and with every emotional note or beat she knocks her head to the side with attitude, forcing her straight hair with it. By the time Beyoncé sings “And I’m here, to remind you…,” the most emotional (and recognizable) transition of the song, the hair is already going full blast. Guitars and drums go off while strobe lights engulf the stage in a frenzy of chaos.

At “You, you, you oughta know” she falls to her knees and performs a choreographed head bang while sliding across the floor using only her knees. It’s important to note here that the singing has stopped because this is a moment of “hair choreography,” a transition indicating an impending change in mood.

Everyone loves Beyoncé’s hair. In her will the late comedian Joan Rivers requested “a wind machine so that even in the casket my hair is blowing just like Beyoncé’s.” There are countless YouTube tutorials showing young girls how they too can achieve that Beyoncé look with weaves, wigs and lace fronts. Even the comedian Sommore, who stared in the 2001 film Queens of Comedy , had something to say about Beyoncé’s hair:

Beyoncé is a bad motherfucker. Oh this bitch bad. Let me tell ya’ll how bad this bitch is. I went to see her concert in Atlantic City after she had her baby. I sat in the second row – this bitch was flawless. I mean I’m talking about the bitch was flawless. Only problem I had with Beyoncé…she had on too much hair! This bitch came out she had at least 18 packs of hair on. She came out I thought the bitch was the cowardly lion from The Wiz. I’m sitting there in awe of this bitch neck, I’m like, “This bitch neck is strong as a motherfucker!”

All jokes aside, the mystery of Beyoncé’s hair-–and all of the technologies involved in keeping it moving–is part of the genius of her brand image, particularly because it works to make her ethnically ambiguous.. Having various types of hairstyles allows her creole body to infinitely play with race, and this makes her marketable to nearly everyone. Is she black? Is she Spanish? Is she biracial? Could she be Brazilian or from Latin America? Yes. In this way, her hair choreography not only punctuates her sound, but it shapes the very way it is heard, enabling her to morph into more personalities and fit into more demographics than even Lady Gaga or Madonna. It’s why she’s able to sound sexy or inspirational, “hood” or “classy,” vampy or masculine, vocal or dance-y. Look at a video like “XO,” to me the most mass-marketable song on BEYONCE. First of all she looks fabulous, but I think it’s hard to watch that video and not feel like it’s specifically pitched to 15-year-old white girls in Connecticut. Everything about the video, especially her sweeping hair flourishes, positions Beyoncé as relatable to teenage girls all over the US.

As dance studies scholar Melissa Blanco Borelli sees it the mulatta body engages with a practice she calls “Hip(g)nosis,” or a type of hypnosis enacted by the yellow-bodied performer on fascinated audiences. This type of hypnotics, via the hips, “exposes the male gaze” by thinking through the “pleasure and consumption of the mulatta…” (She Is Cuba, forthcoming, Oxford University Press). Through hip(g)nosis Beyoncé has learned to use her ambiguous skin color and hair optics to her (monetary) advantage as a way to slide in and out of ethnic categories. Indeed, what does the fact that she is the lightest member of Destiny’s Child and also the groups’ most successful member have to do with her celebrity? The irony in all of this race play is that she was recently awarded the Michael Jackson Video Vanguard Award after her jaw-dropping 15-minute performance at the MTV Video Music Awards, and she is one of the few contemporary black pop singers who can play with race in the same way Michael Jackson did.

BEYONCE HAIR FLIP 2When I watched her recent MTV VMA performance I screamed a lot during her show, but the one moment I remember specifically, and still keep rewinding back to, happened right at the end of “Mine,” to me the best track on BEYONCE. She vamps “MTV, Welcome to My World,” and quickly spins and flips that hair back around baby, giving face to the camera, making millions of queens all over America scream YAASSS!!! at the top of their lungs.   Beyoncé herself nodded back to queer performance and performers during a performance of “XO” this year on February 28th 2014 at the O2 Arena in London, after one overzealous fan threw a wig at Beyoncé as she sauntered off the stage and into the crowd (3:17).

When she turned around to pick the wig up she ad libbed “You got me snatching wigs, snatching wigs” into her microphone, knowing perfectly well that “Beyoncé snatching wigs” is one of the most popular fan-created Internet memes. In black gay male performance culture people often talk about “snatching wigs” or “coming for your wig,” and to this end scholars like E. Patrick Johnson and Marlon Bailey have done important work in theorizing the interplay between black gay colloquialisms and performance. If you’re “snatching wigs” then you’re performing better than everybody else while completely eradicating the competition. You’re seemingly indefatigable. Snatching a wig means a particular performance was highly effective or unique, and a snatched wig implies how an audience might surrender itself to a strong performer, as was the case with the aforementioned wig thrower. Beyoncé definitely understands the power of stage presence; a type of magnetism that, despite everything else happening on stage, draws us into a single performer – the star – whose single energy needs fill up the whole space. Filling up an empty stage with a single body is a lot of space to fill if you think about it. And making an audience focus on you when there are 10,000 other things are happening around you is an even more challenging task.

BEYONCE WIG SNATCHBut “snatching wigs” can also mean you’re revealing someone’s deepest secrets, something you know they’re hiding. What’s underneath a wig but a secret – your real hair texture, a bald spot you don’t want anyone else to know about. A snatched wig can mean a break of the illusion. When I wore that wig during my Beyoncé talk to demonstrate hair choreography everyone knew it was fake – I put it on in front of them – but if the wig came off the illusion would have been broken nonetheless.

Part of Beyoncé’s monumental fame has to do with the fact that while she synchronizes, punctuates, captivates, and performs, she never lets us see underneath her wig. She just lets it whip.

madison moore (Ph.D., American Studies, Yale University, 2012) is a research associate in the Department of English at King’s College London. Trained in performance studies and popular culture, madison is a DJ, writer and pop culture scholar with expertise in nightlife culture, fashion, queer studies, contemporary art and performance, alternative subcultures and urban aesthetics. He is a staff writer at Thought Catalog, Splice Today, and his other writing has appeared in Vice, Interview magazine, Art in America, Dancecult: Journal of Electronic Dance Music Culture, the Journal of Popular Music Studies and Theater magazine. He is the author of the Thought Catalog original e-book How to Be Beyoncé. His first book, The Theory of the Fabulous Class, will be published by Yale University Press.

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Resounding Silence and Soundless Surveillance, From TMZ Elevator to Beyoncé and Back Again

home training

Sonic Beyoncé5This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny.   Last Monday, you heard from Kevin Allred (Women and Gender Studies, Rutgers) who read Beyoncé’s track “No Angel” against the New York Times’ reference to Michael Brown as #noangel. You will also hear from Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!), Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture), and Madison Moore (Research Associate in the Department of English at King’s College, University of London and author of How to Be Beyoncé).  Today, Priscilla Peña Ovalle (English, University of Oregon) gives us full Beyoncé realness, from TMZ Elevator to Beyoncé and Back Again,–Editor-in-Chief Jennifer Stoever    

Less than six months after Beyoncé released Beyoncé, she was momentarily silenced on the small screen when the gossip site TMZ released silent elevator security footage of a fight between her famous husband and sister. Doubly framed by the black and white of a surveillance video screen surreptitiously captured on a security guard’s camera-phone, the video’s silence left plenty of room for speculation. But the footage also revealed a woman conscious that her life is on record: Beyoncé’s body seemed to elude the camera’s full view and she emerged from the elevator with a camera-ready smile.

Like Kevin Allred in his powerful reading of “No Angel,” I could not help but rethink Beyoncé in the wake of Michael Brown’s murder. I already read Beyoncé as a sophisticated response to the visual and aural policing of black female bodies, but the closed-circuit images of Beyoncé on TMZ (and in Beyoncé) made me reconsider silence as a damning convention of video surveillance; like Aaron Trammell in “Video Gaming and the Sonic Feedback of Surveillance,” I questioned (the lack of) sound as a technique of control. When the camera-phone recording of Kajieme Powell’s murder, photographed and narrated by a community member in real-time, was released with silent surveillance footage of the alleged theft, my appreciation of Beyoncé—as a response to those silent damnations—took a new turn.

TMZ

“Resounding Silence and Surveillance” argues that Beyoncé returns the media’s visual-aural gaze. Because of its pop package, the album’s artistic composition and socio-cultural merit are often underestimated. Like the silence of surveillance footage, omitting any one sensory element from Beyoncé distorts the holistic meaning. To untangle this critically complex interplay of audio and video, I analyze the visualized song “Haunted” and briefly address the single “***Flawless” to show how the artist’s triple consciousness anchors Beyoncé. She is on to us: Beyoncé is the culmination of an artist who has spent her career watching us watch her. Temporarily silenced by footage that she could not control, Beyoncé resounds that “elevator incident”—and our sonic/optic perceptions of her feminism—with a flawless remix.

“I see music. It’s more than just what I hear,” declares Beyoncé. Her voiceover runs over the black screen that opens the promotional video “Self-Titled.” Released the same day Beyoncé premiered on iTunes, “Self-Titled” directs audiences to “see the whole vision of the album.” By design, Beyoncé is an immersive experience—like watching Michael Jackson’s “Thriller” as a television event on MTV.

Because Beyoncé was born the same year the cable music channel MTV premiered, she has never known a world without the ability to “see music.” In many ways, her visual album reinvigorates the early spirit of MTV: after Beyoncé, we will “never look at music the same way again.” Though music videos exacerbate the pop single obsession that Beyoncé explicitly resists with Beyoncé, they also produce a unique kinetic connection with the listener-viewer, whose experience of sound is visually registered by the body as it processes shots and edits. This is especially true when strong imagery, rhythmic editing, and dance movements are expertly employed, as in Beyoncé.

Beyoncé deftly critiques the beauty and music/media industries that have been central to her pop success. If taken piecemeal, these critiques can be easily dismissed: the sustained gloss of her image works all too well. There is much to say on a video-by-video basis, but I focus here on the specific aural elements of “Haunted” that articulate Beyoncé’s refusal of the music industry’s status quo. This visualized rejection reveals the layers of racism and sexism that nonwhite female artists (even Beyoncé, even today) must negotiate.

haunted 2

Because of my personal and professional interest in music videos, I consumed Beyoncé as she intended: a sequence of MPEG-4 videos rather than AAC audio files. But it was not until I solely listened to the album that I could discern Beyoncé’s maturation as a black female multimedia pop/culture artist. One refrain from “Haunted” was especially effective:

I know if I’m onto you, I’m onto you/ Onto you, you must be on to me

The song’s ethereal quality is amplified by Boots (Jordy Asher), one of Beyoncé’s (then-unknown) collaborators with whom she shares “Haunted”’s writing and producing credit. The track builds slowly, supporting Beyoncé’s “stream of consciousness” delivery with layers of reverberation and waves of synth sounds like “Soundtrack” or the Roland TR-808 kick drum. Punches of bass accelerate the beat until Beyoncé riffs her explicit desire to create something more than a product:

Soul not for sale
Probably won’t make no money off this, oh well
Reap what you sow
Perfection is so, mmm

The music winds to a halt, but the song is not over. Breathy, reverberating vocals transition the track and a piano is delicately introduced:

It’s what you do, it’s what you see
I know if I’m haunting you, you must be haunting me
It’s where we go, it’s where we’ll be
I know if I’m onto you, I’m onto you
Onto you, you must be on to me

ghostAt this point, the song “Haunted” is split into two videos: “Ghost” (directed by Pierre Debusschere) and “Haunted” (directed by Jonas Åkerlund). The videos’ visual differences exemplify the various points of view—from active subject to object of desire and back again—employed across Beyoncé. “Ghost”’s hypnotic visuals underscore the song’s sentiments: close-ups of Beyoncé’s immaculately lit visage soberly mouthing lyrics are intercut with medium shots of her still body swathed in floating fabric and wide shots of her athletic movements against sparse backgrounds. The ar/rhythmic cuts of “Ghost” enunciate an artistic dissatisfaction with the industry: visuals build against/with the synthetic beat, mixing Beyoncé’s kinetically intense movements with her deadpan delivery.

Haunted GifThe fiery agency of “Ghost” sets up the chill of “Haunted,” a voyeuristic tour in which Beyoncé watches and is watched. The “knowing-ness” of her breathy refrain (“I know if I’m haunting you”) is heightened when the tempo accelerates in the song’s second half. There is much to say about “Haunted”—from the interracial family of atomic bomb mannequins to Beyoncé’s writhing boudoir choreography. Most significantly, she is the video’s voyeur and object of surveillance: her face appears on multiple television screens and her voyeur-character is regularly captured on closed-circuit footage. The “Haunted” video soundtrack features the foley and stinger sounds of a horror film, but these surveillance shots feature the low whirr of a film projector rather than silence. The silence of a moving image is so jarring that it compels us to watch differently, so much so that “silent” film scenes utilize a recorded sound of “nothing” (“room tone”) to focus the audience.

Haunted00120-USE

When Beyoncé finally resounded the silence of the “elevator incident,” she chose to do it through “***Flawless,” her explicit response to anti-feminist accusations. While the multifaceted anthem gained attention because of Chimamanda Ngozi Adichie’s audio, the song is uniquely infused with a kind of docu-visuality thanks to Ed McMahon’s well-known voice and the Star Search jingle. These bookends cite a young Beyoncé losing to an all-male rock band, the kind heavily programmed during MTV’s early days. The clips reinforce the album’s critique of racial and gender hierarchies while questioning the double-edged “work ethic” required to surpass them. Of course, Beyoncé pre-emptively frames this discussion for us in “Self-Titled,” a necessary step that helps audiences appreciate the many moving parts of her tour de force, including her creative business mind.So when Beyoncé swapped the audio of Adichie and McMahon for Nicki Minaj, it was no less of a feminist move. Instead, Beyoncé silences TMZ gawkers:

Of course sometimes shit go down/
When it’s a billion dollars on an elevator

She then offers herself as a medium of empowerment. Beyoncé may be part of a billion-dollar empire, but she willingly shares that pleasure with us:

I wake up looking this good
And I wouldn’t change it if I could
(If I could, if I, if I, could)

And you can say what you want, I’m the shit
(What you want I’m the shit, I’m the shit)
(I’m the shit, I’m the shit, I’m the shit)

I want everyone to feel like this tonight
God damn, God damn, God damn!

Beyoncé’s last word is an image. She and her creative team remixed the visuals of the “elevator incident”: the remix single website features black and white photos of Beyoncé and Minaj, simultaneously evoking surveillance footage and the photo booth images of a girls’ night out. Beyoncé is the work of an artist who has spent her career watching us watch her: this minor moment exemplifies Beyoncé’s multimedia resonance as an artist whose power is visible and audible across iTunes and TMZ screens alike.

Beyoncé and Nicki Minaj mugging for the camera

Beyoncé and Nicki Minaj mugging for the camera

 


 

Thanks to Elizabeth Peterson, Charise Cheney, Loren Kajikawa, André Sirois and Jennifer Stoever for providing research and intellectual support for this essay

Priscilla Peña Ovalle is the Associate Director of the Cinema Studies Program at the University of Oregon. After studying film and interactive media production at Emerson College, she received her PhD from the University of Southern California School of Cinema-Television while collaborating with the Labyrinth Project at the Annenberg Center for Communication. She has written on MTV, Jennifer Lopez, and Beyoncé. Her book, Dance and the Hollywood Latina: Race, Sex, and Stardom (Rutgers University Press, 2011), addresses the symbolic connection between dance and the racialized sexuality of Latinas in popular culture. Her next research project explores the historical, industrial, and cultural function of hair in mainstream film and television. You can find her work in American Quarterly, Theatre Journal, and Women & Performance.

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