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What is the ambient sound of commerce? Equally reviled and revered, the programmed soundscapes of retail space combine wonderful serendipity with quotidian blandness. This podcast examines field recordings from luxury megastores, suburban fast food joints, and everything in between. As it turns out, the corporate ambience of chain-store retail isn’t so far away from the high-brow ambitions of ambient music. Ambience is whatever surrounds us, and it’s embroiled within the same kinds of aesthetic, political, and economic struggles that have been recognized in architecture for centuries.
While a long line of thinkers have identified the links between retail and modernity, surprisingly few have addressed the phenomena in auditory terms. Following up on Jonathan Sterne’s 1997 inquiry regarding environmental music in the Mall of America, this podcast examines new developments in ambient sound that have accompanied the rise of e-commerce and the decline of brick-and-mortar stores. Segmentation of markets, nostalgia for the past, and the early history of recording are all addressed, as we take a listening trip through consumer culture.
James Hodges is a PhD student in media studies at Rutgers University. His research focuses on the relationship between promotional culture and media preservation. James is the cofounder of a media archaeology working group at Rutgers, and he runs a small cassette label for fun.
Featured image by Nicholas Eckhart @Flickr CC BY.
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Sounding Out! Podcast #6: Spaces of Listening / The Record Shop – Aaron Trammell
Sounding Out! Podcast #18: Listening to the Tuned City Brussels , Day 3: “Ephemeral Atmospheres”– Felicity Ford and Valeria Merlini
Sounding Out! Podcast #28: Off the 60: A Mix-Tape Dedication to Los Angeles – Jennifer Stoever
Inspired by how sound and memory interact, Cities and Memory is a sound program with the aim of “remixing the world, one sound at a time,” existing on the (already quite blurred) line between documentary field recording and sound art.
Its primary manifestation is an online global sound map, on which every location boasts two sounds, the “city” and the “memory.” The “city” sound is the faithful, documentary field recording capturing that place at that time, as it existed and was heard. The “memory” sound is a reimagined, remixed, reinterpreted version of that sound: everything from oral reconstructions, full-on techno tracks built around a field recording, ambient reimaginings, and all the points in between, as summarized in this roundup of creative approaches from the site. The reimagined sounds represent how sound is remembered and experienced differently by each individual, and explore what happens in that magical period between sounds being physically experienced and their being mentally processed, interpreted, and above all felt.
Starting from that basic premise, Cities and Memory has collected more than 600 sounds from around the world in just over a year, with more than 100 artists, musicians, field recordists and sound enthusiasts contributing anything from a field recording snatched on a mobile phone through to a complete musical reconstruction.
Over recent months, Cities and Memory has expanded with a series of projects each exploring a different avenue or window onto sound that has been opened up. For instance, last November saw #HamburgSounds, an ambitious project to sound map the vast city of Hamburg, Germany and to reimagine its sounds. A four-day recording session garnered enough recordings for forty sound artists each to give their take on a different aspect of Hamburg’s sounds and what they meant to them. The results were symbolically released over a 24-hour period, representing a day in the city’s life, and in the memories and imagination of its citizens. For more sounds from Hamburg, click here.
This year also saw a project using Brian Eno and Peter Schmidt’s Oblique Strategies cards as creative direction for reimagining field recordings. The reimagined sounds that came from more than 100 different creative strategies employed in the project were even more diverse than its locations, which covered everything from jungle in Thailand and Shanghai temples to the urban centres of Chicago, New York and London. Spectrum analysis, musical cryptograms, working simultaneously with artists in different countries, even TripAdvisor reviews(!) – every creative sonic technique in the book seems to have been used in one way or another.
The latest project, called Quiet Street, takes the form of a simultaneous digital and physical exhibition, reimagining the sounds of the city of Bath as part of its Fringe Arts Bath Festival. The physical installation presents two sides of sonic memory – first, the documentary field recording of a location in Bath, and second the reimagined, or ‘memory’ version of the sound. The audience can navigate between two sonic ‘versions’ of Bath simultaneously on different sides of the space. One side broadcasts the “city” sound from a location, the other the matching “memory” sound, a remix or reinterpretation of the field recording, time-synced so that the sets of sounds shift in and out of one another in unison. The listener chooses – by his or her own physical proximity – to experience freely the two sound worlds.
As the “city” and “memory” sounds are precisely time-synced in the installation, an additional creative challenge for the artists was to create reimagined version the same length as the source field recording. More importantly, they also needed consider not just how the reimagined sound stood on its own, but how it would live simultaneously in the same space as the field recording, creating a direct tension between “real” documentary sounds and the memory of those sounds in the same space.
The digital exhibition of Quiet Street allows the sounds to be explored through a map interface. It also allows listeners to simulate the installation experience with a series of installation mixes, presenting the field recording and reimagined sound on opposite sides of the stereo field. You can access playlists here and here as well as download the album documenting the event here.
As a curator, the most exciting thing to me is that the central idea behind Cities and Memory is so open; there are almost infinite possibilities for its application. A new angle on sound, place or memory can bring up a new project at any point, and every contributor brings their own experience and interpretation.
In the course of exploring hundreds of field recordings, examining them in detail and finding a creative angle from which to reinterpret them, I’ve developed a new appreciation not just of field recording as a practice, but of how to listen to whichever environment I find myself in. It’s given me a new perspective on sound and on music, and how utterly blurred the lines are between the two. I listen very differently to the world now. As Cities and Memory continues to grow, I hope many others will too.
Stuart Fowkes is the creator and curator of Cities and Memory, producing a large number of the source field recordings and reimagined ‘memory’ versions himself, as well as curating the project as a whole. Quiet Street runs from 22 May to 7 June at 8/9 New Bond Street Place, Bath, as part of Fringe Arts Bath, and digitally at www.citiesandmemory.com/quietstreet. Find out more about Cities and Memory and how to contribute: http://citiesandmemory.com/what-is-cities-and-memory-about/
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Toward A Civically Engaged Sound Studies, or ReSounding Binghamton–Jennifer Stoever
Editor’s Note: Here’s installment #2 of Sounding Out!‘s blog forum on gender and voice! Last week we hosted Christine Ehrick‘s selections from her forthcoming book; she introduced us to the idea of the gendered soundscape, which she uses in her analysis on women’s radio speech from the 1930s to the 1950s. In the next few weeks we’ll have SO regular writer Regina Bradley, with a look at how music is gendered in Shonda Rhimes’ hit show Scandal, A.O. Roberts with synthesized voices and gender, Art Blake with his reflections on how his experience shifting his voice from feminine to masculine as a transgender man intersects with his work on John Cage, and lastly Robin James with an analysis of how ideas of what women should sound like have roots in Greek philosophy.
As I planned for SO!’s February forum, I wondered about my own connection to the topic: how is the loudness of a voice gendered? Does it matter who we call “loud”? As a Latina, I’m familiar with the stereotypes of the loud Latina, and as a Puerto Rican I faced them at every gathering. So for this week I decided to reflect upon my experiences in a personal essay. Lean in, close your eyes, and don’t let the voices startle you.–Liana M. Silva, Managing Editor
I was 22 years old when someone called me deaf. I was finishing my bachelor’s degree at the University of Puerto Rico, Rio Piedras campus. After four years of living in San Juan, I still hadn’t gotten used to the class and race microaggressions I encountered regularly because I was a brown girl who grew up in the country and was going to school in the urban capital, el área metropolitana. These microaggressions were usually assumptions about who I was based on how I talked: I called pots a certain way, I referred to nickels in another way, and I couldn’t keep my voice down–all indications, according to my “urban” friends, that I grew up in the country. But being called “deaf” was a new one.
My boyfriend at the time had no cellphone, and his mother would call me regularly to see if he was on his way home from a gig or to ask him to run an errand. She and I were not close, but we were cordial. I always felt we didn’t click on some level. This particular weekend day, she had called to ask if he had left San Juan already to come visit her, and I told her I had just seen him that morning before he left. Somehow she and I went from small talk into a conversation.
In my head, I thought I was making headway with her and that this was a huge step forward in our relationship. We talked about his gig the night before, about how my family was doing, things like that. Then she asked me if my family had a medical history of people losing their hearing. “No? I don’t think so. Why do you ask?” I said in Spanish.
“Because you talk so loud, and so do your father and your sister. Your mom isn’t loud.”
That was over 10 years ago, but the comment still stings. I am certain that wasn’t the only time someone called me “loud” or pointed out the tone of my voice, but it’s the one time that still rings in my ears when I think about the intersection of gender and sound. It wasn’t just that I spoke at a high volume, it was that I was a woman who spoke at a high volume. I was the girlfriend who was loud.
Of course we’re not born loud- or soft-speakers – we learn to use the volume level that prevails in our culture, and then turn it up or lower it depending on our subculture and peer group.
-Anne Karpf, The Human Voice
What does “loud” mean, anyway? Denotations fade into connotations. As I write this, I struggle to think of how to describe loud in a way that doesn’t feel negative. Because every time I think of “loud” its negative connotations float up to the surface. Just take this Merriam-Webster online dictionary entry for “loud.” Aside from the reference to volume, “loud” also means sounds that are offensive, obtrusive—annoying.
To be fair, I’ve always been self-conscious of my voice, and not in the way most people hate the sound of their voice. I always felt my voice was not girly enough. I always felt as a teenager and a young adult not “pretty” enough, not thin enough, not “feminine” enough, so my insecurities also extended to my voice.
Growing up, I heard people tell me time and time again to keep my voice down, that I was talking too loud, that people next door could hear me, et cetera. Grandparents, cousins, parents, friends: I got it from every corner. Shush. But I don’t recall anybody saying that about the boys/men I hung out with. Add to that the comments I got about my appearance: “you’re too fat,” “your hair is too frizzy,” ‘you’re ugly.” I associated being loud with being unattractive. Just another flaw.
It’s no coincidence then that describing a woman as loud is almost never said as a compliment. Although a man can be loud—he might even be expected to have a deep, booming, commanding voice, as the above video describes—when a woman is described as loud, it’s almost never in a good light. Karpf mentions in The Human Voice: The Story of a Remarkable Talent that “Loudness certainly seems to be judged differently depending on the sex of the speaker. Talking loudly is considered an act of aggression in women, but in men as no more than they’re entitled to.” In other words, society deems men to be allowed to be loud, and by extension loudness comes off as a masculine feature. So loudness, something that at its base means high volume, ends up being constructed as more than just decibels. Women who are “loud” become noisy, rude, unapologetic, unbridled.
Mija pero que duro tu hablas.
In Puerto Rico, the word for “loud” was alto (high) but also duro (hard). I knew early on that when someone told me that I spoke duro they didn’t mean it in a kind way. The voice was described as hard, harsh, shards of glass. It hurt to be called loud. It hurt to be called hard. Especially when you understand that society accepts only certain ways of being a woman: soft, delicate, fragile, dainty. It was never meant as a compliment to have someone call your voice “hard.”
If I was listening to my mother and my aunts or cousins speaking, and then chimed in, I would get the “shhhh” or if they wanted to be discreet they would make a gesture with their hands to indicate to me that I should bring my voice down. I learned early on that a lower voice was more appealing than the loud voice hiding in my vocal box.
I am Puerto Rican, and even though I was born in New York City, I was raised in a small town on the western side of Puerto Rico. I was already well-aware of stereotypes and digs about my being born in New York, even at a young age. My cousins would tell me I was stuck up, I thought I was better than other people because I had cable, I only listened to music in English (I guess that was a bad thing to them). When I moved to San Juan, I was no longer a displaced Nuyorican but a country bumpkin. Peers, friends, and new acquaintances would not classify me as a Nuyorican but, because I was living in San Juan at the time, would categorize me as an islander, de la isla, which basically meant I was not from el “area metro.” I was, in short, a country bumpkin to them.
The loudness of my voice was not just a marker of where I came from (the country, with all of the classicism that the phrase entails) but for me became conflated with gender. I knew that even when I wasn’t living in the city, I had been called loud. It’s just that when my peers asked me to lower my voice or to not speak so “duro” it was also because they thought of me as jíbara, country.
Sometimes I would get carried away when I was telling a joke among my female roommates, or I’d be excited to share some news, and eventually someone would tell me to tone it down. Baja la voz. As I reflect upon my college years living with roommates in a crowded apartment in a crowded city, I remember that we often got together and laughed, talked over each other, shouted across the apartment. But I would get carried away and then someone would say something about it. Mira que nos van a mandar a callar. Someone’s gonna tell us to shut up.
It was in college, however, that I learned to modulate my voice. I am physically capable of whispering, but when I spoke in English in a classroom setting (I was an English major in a school whose language of instruction was Spanish) I felt even louder in English. So I made the effort to tone down my voice, literally. I equated English with career, and by extension with my professional persona.
Ultimately, English would be the language I spoke (and still speak) in academic circles; with the language came also the tone and the volume. Men in my classes seemed more often to initiate conversations in my classes, and sometimes even in the ones where they were a minority. Meanwhile, the driven graduate student that I was, I wanted to step in but not stand out because of my voice. I didn’t want to give them (or the professor for that matter) a chance to discount me because I was a loud Puerto Rican woman at an American school. Eventually I learned how to switch back and forth. So did my fellow female classmates.
I remember as a teacher modulating my voice so I would be less loud and less abrasive in a college classroom. I wanted to assert my authority. If some women resort to vocal fry in order to be taken seriously, as this 2014 article in The Atlantic (online) suggests, I resorted to modulating my voice. That was my way of passing: passing for creative elite, passing for feminine, passing for authoritative. I tried to assert my credibility as a burgeoning scholar and professor by tweaking my voice. I laughed a little softer, I spoke a little slower, I sounded a little lower. I teetered between trying to sound feminine and trying to downplay my femininity through my voice.
Was I trying to sound more like the stereotype of a woman so I could be more credible in the classroom? Was this my own version of respectability politics? “Don’t be so loud and they’ll listen to you”?
“White supremacy grants white people the ability to be understood as expressing a dynamic range; whites can legitimately shout because we hear them/ourselves as mainly normalized. At the same time, white supremacy paints black people as always-already too loud.”
The negative rhetoric about women and loudness is also connected to respectability politics. Take for example the stereotype of the angry black woman (which is in the vicinity of the loud Latina). If women must be delicate and feminine, being loud would be unattractive, unseemly. Loud also means “not being silent,” in other words, speaking when not spoken to. Robin James touches upon “loudness” in contemporary music, and how the turn toward less loud tracks also has to do with racialized ideas about who can speak and who can be loud–in other words, what counts as noise and what counts as harmonious sound. She cites Goldie Taylor’s piece in The Daily Beast about how, regardless of how angry she felt about the racial injustices in the United States, she would never be able to scream and shout without consequences. Loudness is something racialized people cannot afford.
The stereotype of the angry woman points to how the notion of who is loud and what tone of voice is considered loud are constructed. Although there are studies that point out that the sound of one’s voice indicates to others that one is in a position of authority or that one’s voice can make or break one’s career, there is yet to be a study that shows how the biology of the body that produces the voice affects what one can or cannot do. In other words, the connection between voice and our abilities, or our social class, is constructed—in our heads.
Assertive, aggressive, leader: these descriptions benefit men, for the most part. Aggressiveness is seen as a masculine trait, and along with that a loud tone of voice is also seen as masculine. (This idea is also problematic, for it sets anything that isn’t aggressive and assertive as female, and therefore negative.) The opposite applies to women; the same way our society associates fragile delicate things with femininity, a fragile, soft, low tone of voice is the acceptable range for a woman. And James and Taylor’s comments point to how race also changes the equation. Damned if we speak, damned if we don’t.
Over the years, I’ve become more comfortable with the way I sound. I’ve also become more comfortable switching between my aural codes, like I do with English, Spanish, and Spanglish. I know that there’s a volume that I use in certain spaces. I also know that in other spaces I don’t have to watch over how loud I am. If I am in a familiar space, with people I am close to, I feel less inclined to watch myself. I feel safe, not judged. I can be as loud as I want to be. But loudness is also an accepted way of speaking around my family. If I spoke in a low tone, I’d probably be picked on for that. My father, for one, has a booming, deep, loud voice, and so do many of my family members.
For me, embracing my voice is also a kind of body acceptance. My body, plus-sized and all, takes up space. My voice takes up space too. As a teenager and an adult I was constantly shamed for the way I look (skin too brown, voice too loud, face too painted, hair too short), and for a time tweaking my voice became a way to try to fit in. But I later learned how to respond to the remarks. I learned to be sarcastic. I learned to make jokes. I learned to talk back. I didn’t find my voice; I embraced my voice.
Dear readers, let us know in the comments: have you been chastised for being loud? Or for not speaking loudly enough?
Featured image: property of the author.
Liana M. Silva is co-founder and Managing Editor of Sounding Out!.
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