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Reproducing Traces of War: Listening to Gas Shell Bombardment, 1918

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World Listening Month3

Welcome to World Listening Month 2014, our annual forum on listening in observation of World Listening Day on July 18th, 2014. World Listening Day is a time to think about the impacts we have on our auditory environments and, in turn, its affects on us [for the full deets, peep our recent SO! Amplifies post by Eric Leonardson, Executive Director of the World Listening Project].  We kick off our month of thinking critically about listening with a post by media historian Brian Hanrahan, who listens deeply to sonic traces of the past to prompt us to question our desires for contemporary media representations of “reality.”  It also marks the global 100 year anniversary of World War I this August 2014: a moment of silence. –J. Stoever, Editor-in-Chief

For some reason that I don’t fully understand, I am very emotionally moved by the space around a sound. I almost think that sometimes I am recording space with a sound in it, rather than sound in a space. -Walter Murch 

If you want to listen to the past, there’s never been a time like the present. Every year, it seems, new old recordings are identified, new techniques developed to recover sounds thought irrecoverable. Here is Bismarck’s voice, preserved on a cylinder in 1889.  Here, older still, is Edison’s. There is the astonishing recuperation of phonautograms – reverberation traced onto soot-blackened paper in the mid-nineteenth century, digitally processed and played back in our own. But as that processing underlines, no sound recording straightforwardly reproduces the real. An acoustic artifact is a compound of materiality, form and meaning, but also a place where technology meets desire. Old recordings meet the listener’s longing halfway; they invoke a reality always out of reach. And not simply a longing to hear, but also to touch, and be moved by, the fact of an absent existence.

Take, for instance, HMV 09308. In October 1918, just before the end of the Great War, William Gaisberg, a sound recordist of the pre-electric era, took recording equipment to the Western Front in order to capture the sound of British artillery shelling German lines with poison gas. Gaisberg died not long after, probably from Spanish flu, although some say he was weakened by gas exposure during the recording. Nonetheless the “Gas Shell Bombardment” record – a 12-inch HMV shellac disc, just over 2 minutes at 78 rpm – was released a few weeks later, just as the war came to an end. Initially intended to promote War Bonds, ultimately the record was used to raise money for disabled veterans.

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For decades, the HMV recording had a reputation as one of the very earliest “actuality” recordings – one documenting a real location and event beyond the performative space of the studio, imprinted with the audible material trace of an actual moment in space and time. Documents like this – no matter what the technology – usually come with additional symbolic authentication. Here, the record’s label does some of that work. This “historic recording,” says the subtitle, is an “actual record taken on the front line.” Publicity pieces drove home the message. In the popular HMV magazine The Voice, Gaisberg – or probably his posthumous ghost-writer – described the expedition in detail, claiming the track to be a “true representation of the bombardment.”

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In the same issue, a Major C.J.C. Street compared the recording to his own experience on the Front. “Its realism,” he wrote, ”took my breath away… I played the record many times… finding at each attempt some well-remembered detail.” He didn’t say so in his article, but Street – an artillery officer, a novelist and a propaganda man for the intelligence agency MI7 – was in fact the impresario of the record. This was not the first time he had found astute uses for sound media. The previous year he had put together a record that set artillery drill commands to popular tunes – the recording was both a propaganda release and an army training tool for new recruits. With the Gas Shell record, Street knew he wasn’t just selling recorded sound, but also an auratic sense of closeness to an overwhelming reality, the palpable proximity of war and death. Authenticating detail helped to underpin this sense of an absent real made present. Street cued the listener for those “well-remembered details.” In particular, he singled out one indistinct rattly flap-whizz noise, hearing in it, he claimed, the sound of a round with a “loose driving-band.”

The record stayed in the HMV catalog until 1945, but only in the early 1990s were its production history and authenticity claims seriously examined. In specialist journals, archivists, collectors and amateur historians undertook a collective forensic and critical analysis. A promising auditory witness was located: 95-year-old Lt.-Col. Montagu Cleeve another former artillery officer, in his time a developer of “Boche Buster” railway gun, later a music professor – was invited to critically assess the recording. Cleeve vouched unreservedly for its authenticity. He heard in it, he said, an unmistakable succession of sounds – the clang of the breech, the gigantic report of the firing explosion, the distinctive whiny whistle of a gas shell on its way across no-man’s-land. Others looked to data rather than the memories of old soldiers. One expert on pre-electric recording noted the angles commanded in firing instructions, correlated them with known muzzle velocities for 4.5 and 6-inch howitzers, then used this and other information to “definitively” explain the counter-intuitive anti-Doppler sound of the shells’ whistling. He also identified the audible echo effect – the curious “double report” of the guns heard here – as the sound of a brass recording horn violently resonating at a distance of exactly 26.5 meters from the guns.

 

Peter Adamson, “The Gas Shell Bombardment record,” The Historic Record Quarterly, April 1991.

Peter Adamson, “The Gas Shell Bombardment record,” The Historic Record Quarterly, April 1991.

 

Eventually, skepticism won out. Close listening at slow speeds – just careful attention and notation, nothing more elaborate – revealed inconsistencies and oddities in the firing noises. The bongs, plops and whistles seemed internally inconsistent. Some of the artillery sounds – ostensibly a battery of four, firing in quick succession – varied implausibly with each successive firing. Physical evidence from the record’s groove, as well as extraneous noises – surface crackle and fizz, and, audible within the recording, the swish of a turntable – seemed to indicate at least two rudimentary overdubs, in which the output of one acoustic horn was relayed into a second, possibly using an auxetophone, an early compressed-air amplifier. All this resulted in a double- or triple-layered sonic artifact. Finally – the crucial evidence, although oddly it was hardly noticed at the time – an alternative take was located. In this take, according to its discoverer, the entire theatrics of gunnery command is simply absent, and there is no sound at all of whistling shells in motion. What was left was a skeleton sequence of clicks, thuds and cracks, supplemented with only a single closing insert, the portentous injunction “Feed the Guns with War Bonds!”

In short, it seems highly likely that any original field recording was, at the very least, post-dramatized with performed voices and percussive and whistling sound effects. So, it is tempting to say, that clears that up. The recording’s inauthenticity is proven. File under Fake. But in fact, if we don’t stop there, if we set aside narrow and absolutist ideas of authenticity, and instead explore the recording’s ambiguity and hybridity, then Gas Shell Bombardment becomes all the more interesting as an historical artifact.

Let’s assume, for the sake of argument, that some form of basic recording was done in France, very possibly a staged barrage specifically performed for Gaisberg’s visit, and that this recording then had effects added back at HMV in London. The record might then be seen less as a straightforward documentary, and instead as an unusual version of the “descriptive speciality,” a genre of miniature phonographic vignette dating back to the 1890s, far predating longer-form radio drama. Very little is known about these early media artworks, but it is a fair generalization to say that in America the genre was more slanted towards vaudeville comedy, whereas in Europe, imperial and military scenes predominated. As early as 1890, for example, there had been German phonographic representations of battles from the Franco-Prussian war. The Great War saw a flourishing of the genre. Scholars are just beginning to take an interest these old phonographs; here’s one recent essay on the “Angel of Mons,” for example, a British acoustic vignette of a famous incident on the Western Front.

Listen to a 1915 German descriptive speciality, depicting the attack on the fortress of Liège the previous year:

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As a descriptive speciality, Gas Shell Bombardment is unusual because it incorporates an actual indexical trace. But such traces – as emphasized by Charles Sanders Pierce and many later media-theoreticians– do not resemble their referent, they are caused by it. The bullet hole does not look much like a bullet; thunder is lightning’s trace, not its likeness. But for Street and Gaisberg, the trace’s lack of resemblance caused problems: the original recording’s lack of detail, cues and clues, but above all its lack of internal dimensionality, created a perceptual shortfall and a lack of credibility. Maybe they hoped that the guns, by sheer force of amplitude, would overcome the spatially impoverished, reverbless reproduction of pre-electric recording. If so, it didn’t work. Without added effects, the guns’ trace was as flat and “body-less” as a sequence of Morse. It was a sound without a scene. The producers’ interventions aimed to thicken the primary artifact with referential-sounding detail, but also to heighten the sense of materiality and spatiality, and to strengthen the sense of diegetic presence, of worlded thereness. The soldiers’ voices – louder and quieter, close-up and farther-out – and the fake-Doppler of the “shell whistling” lent the recording narrative direction (literally, some trajectory) and “authenticating” points of detail. But above all they gave a sense of internal space to the recording, a space into which the listener could direct her attention.

In this context, we can only admire the creativity and performative élan of the unknown production crew. We know little about effects production in early phonography. It is a safe bet that some techniques were adopted from theatre, and that there was overlap with silent film accompaniment. But whatever the method used, it would have called for the awkward orchestration of a limited number of iconic sounds to create an impression of a spatially coherent and materially detailed sonic environment. The recordist and his team would first have had to imagine how relative loudness – of voices, of material objects struck and sounded – might create a sense of spatial depth when transduced through the horn’s crude interface. Then they would have had to perform this as a live overdub, keeping time with the base track of the gun recording played through another horn. And all this done with participants and equipment crowded tightly around the mouth of the huge horn, crammed into the tiny pick-up arc, a scene looking something like this image of Leopold Stokowski’s pre-electric recording sessions or this photograph of the recording of a cello concerto.

Acoustic recording session with Elgar and Beatrice Harrison, 1920

Acoustic recording session with Elgar and Beatrice Harrison, 1920

As well as this hybrid of trace and live performance, there is another performance here – Gaisberg’s journey itself. With twenty years of recording experience, Gaisberg was probably very well aware that the expedition would not yield a “realistic” recording of the guns. But the expedition had to be made, so that it could be said to have taken place. Expectations had to be primed and colored, so that, to use André Bazin’s famous phrase about photographs, the recording could partake in an “irrational power to… bear the belief” of the listener. The journey, and the accounts of Gaisberg and Street are not a supplement to the “true representation” of the gas bombardment. They are part of that representation. Moreover, in subsequent writing it is noticeable that the manner of Gaisberg’s death becomes a rhetorical amplification for the authenticity of the recording’s trace, as if his fatal inhalation (of gas molecules or flu bacilli) were itself a deadly indexation, paralleling the recording’s claim to capture the breath of the War, and even of History itself.

In media-historical terms, the Gas Shell Bombardment recording can be understood as a late, transitional artifact from phonography’s pre-microphonic era. The desire for the sonic trace, for an ever more immersive proximity to events was there, but electro-acoustic technology was not yet in place. Two years later, in 1920, Horace Merriman and Lionel Guest made the first experimental electrical recording, arguably also the first true field recording. The event, appropriately enough, was an official war memorial service in London, where Merriman and Guest – working for Columbia Records – put microphones in Westminster Abbey, running cables to a remote recording van parked in the street outside, where they sat amidst heating ovens and cutting lathes. By the end of the 1920s, remote recording and broadcasting, while never straightforward, were well on the way to ubiquity.

Illustrated London News, 1920.

Illustrated London News, 1920.

Claims made on behalf of technologies of reproduction may seem simplistic, but there’s a grain of truth to their simplicity. If there were nothing special – even magical – in the referentiality of the camera that captures the moment, the recording that’s like being there, the liveness of the live broadcast, these things would not play the role they do in everyday life and in the ideological fabric of society. But there is falsehood too, in over-simplifying the nature and affective charge of old photographs, old footage, old recordings. These are made things, composed of different materials, media, signs and conventions; they are inseparable from the desires and expectations they induce and direct. They function in part by mimesis and verisimilitude, but also through the gaps, blank spots and false illusions of their trace. They can – rightly – intensify our feeling towards the past, but should also prompt us to think about our own desires and investments.

Image by Flickr User DrakeGoodman, “Horchposten im Spengtrichter vor Neuve-Chapelle 6km nördlich von La Bassée Nordfrankreich 1916,” A trio of lightly equipped soldiers from an unidentified formation oblige the photographer by looking serious and pretending they’re just metres from the enemy, listening for activity in his lines. The improvised “listening device” is actually a large funnel, probably liberated from a nearby farm.

Brían Hanrahan is a film, media and cultural historian, whose work focuses on the history of acoustic media, German and European cinema and the culture of the Weimar Republic.

Edited post-publication at 8:00 pm EST on July 7, 2014


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SO! Reads: Susan Schmidt Horning’s Chasing Sound: Technology, Culture and the Art of Studio Recording from Edison to the LP–Enongo Lumumba-Kasongo

A Brief History of Auto-Tune–Owen Marshall

DIY Histories: Podcasting the Past–Andrew Salvati

  

SO! Amplifies: Ian Rawes and the London Sound Survey

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Document3SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

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The London Sound Survey website went online in 2009 with a couple of hundred recordings I’d made over the previous year. For a long time I’d wanted to make a website about London but couldn’t think of a good angle. When I got a job as a storeman in the British Library’s sound archive I became interested in field recording. There were the chance discoveries in the crates I hauled around of LPs like Murray Schafer’s The Vancouver Soundscape and the Time of Bells series by the anthropologist Steven Feld. I realised that sound could be the way to know my home city better and to present my experience of it.

Fast forward to last week: It is a warm June afternoon and the marsh is alive with the hum of the Waltham Cross electricity substation. I am a few miles to the northeast of London in the shallow crease of the Lea Valley. It’s a part of the extra-urban mosaic of reservoirs, quarries, industrial brownfield sites, grazing lands, nature reserves and outdoor leisure centres which has been usefully named “Edgelands” by the environmentalist Marion Shoard.

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To make the recording, I’m wearing two mics strapped to each side of my head. The grey acrylic fur windcovers enveloping each mic might, from a distance, look like small woodland animals. It’s as well that not many people come here.
This is how I’m spending the summer, gathering the raw material for a new section on the London Sound Survey website. The London Sound Survey is a growing collection of Creative Commons-licensed sound recordings of places, events and wildlife in the British capital. Historical references too are gathered to find out how London’s sounds have changed. It’s partly to experiment with depicting the sounds of places as diagrams and collages rather than literal-minded maps. But it’s also a nice indulgence after quitting a job where I spent the last three years in a windowless room.
Content of the daytime sound grid recordings depicted in graphical form. The louder the sound, the darker the icon. More than one icon of the same kind means that sound takes up more of the recording. The London Sound Survey® 2014

Content of the daytime sound grid recordings depicted in graphical form. The louder the sound, the darker the icon. More than one icon of the same kind means that sound takes up more of the recording. The London Sound Survey® 2014

Listening as a topic of scholarly interest has grown in popularity recently. I was interested too, and thought the best way forward was to find some expert listeners – blind people – and ask for their opinions. I soon learned there were differences in perceptions between those born blind, and those with age-related visual impairments. The former are more likely to have detailed mental maps of their surroundings based on listening to reverberation, from which they learn about features like the width of streets and the height of buildings.
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I’m grateful to have Andre Louis, a blind musician and field recordist, begin to add his recordings and commentary to the LSS website. I’m always struck by the precision with which Andre pays attention to what he hears around him.
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Screenshot 2014-06-23 11.04.30

Hear the city’s busy thoroughfares and quieter corners through the ears of musician and recordist Andre Louis. His thoughts on why he records are rendered in braille to form the basis for a new London sound map. The London Sound Survey® 2014

Other work is to be done. The Museum of London has offered to archive the site’s recordings and I have to ferret out all the original uncompressed sound files for them. Also, new batches of recordings have to be made for another site project, the 12 Tones of London. Here I’ve used census data and a statistical method called cluster analysis to sort neighbourhoods into 12 groups, and identify in each group the most demographically ‘typical’ neighbourhood to record in.
12 Tones of London uses a statistical analysis to select 12 out of London's 623 council wards (not counting the City of London) in the hope that their sound profiles can be generalised across relatively large swathes of the capital. It makes central to the investigation demographic factors such as class, ethnicity and age.

12 Tones of London uses a statistical analysis to select 12 out of London’s 623 council wards (not counting the City of London) in the hope that their sound profiles can be generalised across relatively large swathes of the capital. The London Sound Survey® 2014

This way, the primary social facts of class and ethnicity are put into the foreground of the project by determining where recordings are made. It’s a small start in moving away from the tropes of unusual or disappearing sounds, and towards how new ways of living sound in a city reproducing itself through great flows of capital and labour.
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The London Sound Survey belongs to the tradition of enthusiasts’ websites which strive to amass as much information as they can about their chosen subjects. It has an open-ended design since the boundaries of what can be learned about city life and history through sound have hardly been tested, far less determined. It’s probably benefited from how the internet has expanded people’s access to music and other media, and from that a greater willingness to experiment in what they choose to listen to.
Ian Rawes was born in 1965 and grew up in London where he’s spent most of his life. Since leaving school he’s worked as a printer, book designer, market stallholder, concert promoter and sound archivist. He now runs the London Sound Survey full-time and lives in a suburb of south-east London.
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That Infernal Racket: Sound, Anxiety, and the IBM Computer in AMC’s Mad Men

IBM_System360_Mainframe

[Warning: Spoilers Ahead for Folks Not Caught Up with Season 7, Episode 5!]

In one of the more memorable – and squirm-inducing – scenes of this season of AMC’s Mad Men, brilliant but eccentric copywriter Michael Ginsberg (Ben Feldman) presents his colleague, agency copy chief Peggy Olsen (Elisabeth Moss) with his own severed nipple, placed carefully in a gift box. Ginsberg explains to the understandably horrified Peggy that the gift is both a token of his affection and a means of relieving pressure caused by the arrival of Sterling, Cooper & Partners’ (SC&P) newest acquisition: a humming, room-sized IBM System/360 mainframe computer. Explaining his enmity for the machine and his increasingly erratic behavior, Ginsberg tells Peggy that the “waves of data” emanating from the computer were filling him up, and that the only solution was to “remove the pressure” by slicing off his “valve.”

The arrival of the IBM 360 in the idealized 1960s office space inhabited by Mad Men is obviously an unsettling presence – and not only for Ginsberg. Since its debut in Episode 4, commentators (e.g. WaPo’s Andrea Peterson, Slate’s Seth Stevenson) have meditated on the heavy-handed symbolism surrounding the machine – both in terms of its historical significance and its implications for plot and character development. Typically cued through noise (or lack thereof), it is worth reflecting upon the role of sound in establishing the computer as a source of disruption. Between the pounding and screeching of installation and the drone of the completed machine’s air conditioner and tape reels, the sonic motifs accompanying the computer underline tensions between (and roiling within) SC&P staffers grappling with the incipient digital age. Likewise, the infernal racket produced by the installation and operation of the IBM 360 adds an important dimension to the tensions resulting from its presence, which can be read as allegories for the complexities and contradictions of our relationship with technology.

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The tone of the conflict is set even before we meet the IBM 360 toward the end of Episode 4: The Monolith – a reference to Kubrick’s 1968 classic 2001: A Space Odyssey (Slate’s Forrest Wickman ably discusses the references). Like the unnerving silence used with such great effect in that film, the absence of sound frames our first encounter with the computer – or at least its promise. Early in the episode, Don Draper (Jon Hamm), newly rehabilitated from his forced exile from the agency, arrives one morning at SC&P to find the office deserted. The ghostly sequence is clearly meant to symbolize Draper’s detachment from the firm. But as the episode progresses and tensions mount over the possibility that the IBM 360 will render jobs obsolete, the desolate office suggests a more ominous meaning – a once lively space muted by cold, impersonal automation.

In following scenes, successive stages of mainframe installation are marked by convergences of conflict and cacophony. First, there is the din of the creative team as they evacuate their beloved lounge – now earmarked as computer space – and during which a distraught Ginsberg projects his indignation onto art director Stan Rizzo, who appears more accepting. “They’re trying to erase us!” Ginsberg exclaims bitterly. Later, Draper lounges on his office couch as a clop clopping of hammers outside signifies tangible change. As if this weren’t enough of a distraction, two men in the corridor begin to chat loudly over the noise. Going out to investigate, Draper strikes up a conversation with one of the men, Lloyd Hawley, installation supervisor and founder of a small technology company competing with IBM. “Who’s winning?” Draper asks innocently, “who’s replacing more people?” Clearly irritated by Draper’s tone, Harry Crane – SC&P media director and the computer’s lead cheerleader – offers Draper a condescending apology for the loss of his “lunchroom,” assures him the change was “not symbolic.” “No, it’s quite literal,” Draper retorts. Unabated, the pounding and screeching of construction work emphasizes his point.

For the remainder of the episode, the raucous noise of construction acts as a leitmotif underscoring tensions between characters – between Peggy and Lou Avery (Draper’s priggish replacement at creative director), and between Draper and the interloper Lloyd. Finally, the end of construction is punctuated by a return to silence, as Peggy arrives one morning to see workers glide mainframe components noiselessly into the office.

Mad Men Logo. Used under the auspices of fair use for identification and critical commentary.

Mad Men Logo. Used under the auspices of fair use for identification and critical commentary.

With this emphasis on technology as a source of symbolic, physical, and sonic disruption, Matthew Weiner and the creators of Mad Men draw upon a rich literary tradition. A relevant example contemporaneous with the show’s “present,” is literary critic Leo Marx’s 1964 text The Machine in the Garden, which examines the complicated relationships between a “pastoral ideal” and technological progress within American literature and popular imagination. Marx’s analysis reveals that sound is often used to convey the disruptive presence of technology within the bucolic landscape of the American continent. In Hawthorne’s Sleepy Hollow for example, it is the interrupting shriek of a locomotive whistle that breaks the author’s harmonious reverie: “Now tension replaces repose: the noise arouses a sense of dislocation, conflict, and anxiety” (15). In the decidedly un-pastoral modern office space, the noise of the computer installation nevertheless signifies a momentous social change and irrevocable loss. Picking out these tensions has always been one of the show’s strengths – whether it is the computer, Draper’s double identity, or the quiet endurance of women to the misogyny of midcentury work and domestic life.

Change, however, has significant consequences for Ginsberg, the young copywriter and Holocaust survivor who, as CBS’s Jessica Firger observes, has been deteriorating psychologically for some time. The proximity of the IBM 360, and the incessant drone of its mind-controlling waves eventually puts him over the edge. As Draper and Peggy enter the office early in Episode 5, Ginsberg glowers into the room housing the IBM 360. “Stop humming, you’re not happy!” he explodes. As Peggy attempts to soothe her colleague, our perspective shifts to look out at them from inside the glass-encased computer room. From here, the mainframe’s ambient noise muffles Peggy’s words, suggesting isolation between human and non-human. This play of speech and silence reoccurs later in the episode as Ginsberg, working alone on a Saturday with tissues wedged in his ears, spies Lou Avery and SC&P partner Jim Cutler inside the computer room, their voices made inaudible by the droning computer in a delicious homage to 2001 (see Vulture’s amusing gif). But the noise is clearly affecting Ginsberg. “It’s that hum at the office! It’s getting to me!” he tells Peggy later that evening. He even claims the computer has affected his sexuality.

Ginsberg’s noise complaints would have resonated in 1969 New York. In November of that year, the New York Times ran a feature on the city’s nerve-shattering noise pollution, calling it a “slow agent of death.” In addition to the myriad construction projects, subways, car horns, jet planes, and standing machinery populating the city soundscape, office workers found scant respite indoors where phones, air conditioners, “computers and typewriters and tabulators” whirred, whined, and clacked throughout the day. The article went on to report that scientists studying the impact of prolonged noise exposure on the human body had concluded a variety of ill effects on the heart and nervous system. Though no connection was made between computers and sexuality (as Ginsberg claimed), the article reported that laboratory rats under prolonged noise exposure had indeed “turned homosexual,” an opinion that underlined deterministic associations between sexuality, psychological disorder, and external stimuli.

An advertisement for the IBM 360. Borrowed from Wikimedia Commons.

An advertisement for the IBM 360. Borrowed from Wikimedia Commons.

As SO! editor Jennifer Stoever-Ackerman has argued, noise in midcentury New York also signified a sonic-racial politics, in which the mainstream “listening ear” recoiled at the “noise” created by Black and Puerto Rican others. In terms of Mad Men’s computer however, it is technology, economic anxiety, and mental illness, rather than ethnicity that frames sonic disruption. The basis of these tensions are similar however, and various interactions with SC&P’s IBM 360 demonstrate, as Stoever-Ackerman writes in SO!, “the ways in which Americans have been disciplined to consider some sounds as natural, normal, and desirable, while deeming alternate ways of listening and sounding as aberrant [and] dangerous.” Though similar, the conflict with technology on Mad Men does not suggest a clear us/them, or us/”it” binary. The banging of construction may be at first antagonistic, but it’s finite – eventually the computer is normalized within the SC&P office space to the extent that Peggy chides Ginsberg’s exasperation in Episode 5 by insisting “it’s just a computer!” Ginsberg’s reaction is more complex however, implicating a contradictory relationship with technology: once fully installed, has the droning computer become “natural, normal, and desirable” despite previous ambivalence? Is the keen awareness and anxiety towards technology symbolized through Ginsberg (albeit in a extreme form) suggested as the “aberrant” listening practice, or could it be Peggy’s apparent acceptance?

Like most cultural texts set in the past, it is possible to read Mad Men allegorically, as suggesting a certain ordering of meaning and values. From the perspective of those who have long since domesticated computers, the controversies and tropes activated by SC&P’s IBM 360 might strike us as familiar, even quaint. As the sociologist Bruno Latour has argued however, we would be wise to consider how technology exerts a kind of social agency that structures and impacts our daily lives. As historical symbolism, the sounds and noises of the IBM 360 on Mad Men should remind us that technological progress is not teleological, but a struggle over meaning in which anxieties (about jobs, mind-control, surveillance, subjectivity, etc.) may be variously accommodated, suppressed, or dismissed as irrational.

Featured image: An IBM 360 Mainframe. Borrowed from Wikimedia Commons CC 2.0

Andrew J. Salvati is a Media Studies Ph.D. candidate at Rutgers University. His interests include the history of television and media technologies, theory and philosophy of history, and representations of history in media contexts. Additional interests include play, authenticity, the sublime, and the absurd. Andrew has co-authored a book chapter with colleague Jonathan Bullinger titled “Selective Authenticity and the Playable Past” in the recent edited volume Playing With the Past (2013)and has written a recent blog post for Play the Past titled The Play of History.”

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“DIY Histories: Podcasting the Past” -Andrew J. Salvati

“The Noise of SB 1070: Or Do I Sound Illegal to You?”- Jennifer Stoever-Ackerman

“DIANE… The Personal Voice Recorder in Twin Peaks” -Tom McEnaney

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