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An Ear-splitting Cry: Gender, Performance, and Representations of Zaghareet in the U.S.

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At the opening of a recent annual “Under a Desert Moon” concert presented by Sahara Dance, a belly dance studio located in Washington, DC, one of the teachers began by telling the audience that the dancers would appreciate vocal feedback during the show. Holding a microphone with one hand and the other in front of her mouth, she demonstrated the practice known in Arabic as zaghareet, asking audience members to imitate her sound. This pedagogical interaction with an ethnically and generationally diverse audience on the campus of American University illustrates some of the complexities of translating sonic practices across cultural and economic divides. Zaghareet carries very different weight in a Palestinian wedding in the West Bank, where it is one piece of a larger formation of celebratory experience, than it does in a belly dance performance in Washington, DC, where it is used in part to generate authenticity in a tradition both geographically and culturally removed from the Middle East.

Located somewhere between singing and yelling, ululation occupies a unique position in the spectrum of human vocality. The sound is created by touching the tongue either to the sides of the mouth or the teeth in rapid succession, and it is characterized by a piercing sound quality enacted in the upper vocal register.


Having taken belly dance classes in the U.S. and seen a number of performances, I thought I had a sense of what ululation was and what it represented. The more I ran across it in the course of my dissertation research, however, the more I wanted to know about its historical background and affective meanings across contexts. In other words, what are the cultural genealogies of zaghareet in the Middle East, and how has the sound been perceived and represented in the U.S.? Although ululation is performed in a range of locations in South Asia, the Middle East and North Africa (MENA), my research is on U.S.-Middle East sonic encounters, and thus I will focus primarily on that context in this post. In particular, I became interested in why female voices typically perform zaghareet, and how its circulation in U.S. media and pop culture fit into larger narratives about the Middle East before and after 9/11.

Zaghareet is auditorally conspicuous, and in U.S. during the postwar decades before 9/11, it was often framed as a sonic encapsulation of an Arab exotic. The sound itself came to invoke elements that constitute classic Western stereotypes about the region known as the Middle East: veiling, gender oppression, desert wandering, and pre-modern ritual. Its status as a primarily female practice made it appealing as a sign of difference, since the West has been notoriously preoccupied with the status of women in the Middle East (see Chandra T. Mohanty, “Under Western Eyes: Feminist Scholarship and Colonial Discourses;” Lila Abu-Lughod, ed., Remaking Women: Feminism and Modernity in the Middle East; Leila Ahmed, Women and Gender in Islam: Historical Roots of a Modern Debate, among others). Zaghareet poses a contradiction to this orientalizing logic, as it works against the image of the oppressed Arab woman “silenced” by her surroundings. Instead, her voice takes on an uncanny resonance, indicating the tantalizing alienness of Arab culture. In a post-9/11 U.S. context, zaghareet become directly correlated with premodern barbarity, taking on more menacing anti-American associations. By taking a critical approach to the practice of zaghareet and its representations I hope to deflate some of these prevalent views and help to develop a new framework for thinking about aural exoticism.

Celebration of Egyptian revolution in DC, 2011, Image by Flicker user Collin David Anderson

Celebration of Egyptian revolution in DC, 2011, Image by Flicker user Collin David Anderson

Zaghareet’s combination of high pitch, loud volume, vibrato, and tongue oscillation contributes to its prominent, distinctive sound. In Jennifer Jacobs’ dissertation on ululation in the Levantine context (the term Levant refers to a region made up of Syria, Lebanon, Jordan, Palestine/Israel, and other areas in the Eastern Mediterranean), “Ululation in Levantine Society: The cultural reproduction of an affective vocalization” she points out that zaghareet typically last approximately 3 1/3 seconds, which is longer than the articulation of most words in speech, but not beyond the length of a typical speech phrase (111). Thus, though it is not speech or singing, zaghareet is related to these vocalizations in the sense that it lasts approximately the length of one breath. The practice is most often performed by women, and its acoustic intensity is remarkable considering that in an indoor setting with the performer near the microphone it can reach 85 dB, a level that can cause hearing damage with prolonged exposure. These components highlight the significance of zaghareet as a primarily female performance, making the practitioners audible at a level that isimpossible to ignore.

Woman at pro-Palestinian rally in France, Image by Flickr user lookingforpetry

Woman at pro-Palestinian rally in France, Image by Flickr user lookingforpetry

Zaghareet takes place within a unique set of circumstances with a range of other sounds occurring simultaneously, and therefore should be conceptualized as part of a web of social meanings and practices, not as a discrete element to be observed on its own. The history of zaghareet (and ululation more generally) reaches back to ancient Greece, where the practice was referred to as ololuge, an onomatopoetic reference to the sound. In the 21st century Levant, zaghareet is often part of social gatherings where live music and dancing are also present. While most often situated in celebratory social settings, zaghareet can also take place in a variety of everyday circumstances, but in almost all cases it connotes farah, or joy. Performers generally do zaghareet to express their excitement, delight, and/or encouragement to others present. The practice tends to be contagious in that after hearing it others tend to join in, but the exact origins of the sound can remain mysterious due to the fact that most practitioners cover their mouths with their hands or clothing. This produces an omnipresent effect that both dislocates the listener and develops shared experience, and the collectivity of the performance magnifies its affective power. Jacobs writes, “When one person begins performing zaghareet, another person might join in; then, a third person might also join just as the first vocalist is dropping off. This overlapping of performances creates a perceptual experience of zaghareet as something layered, continuous, and emanating from different spatial locations, a haunting bodily experience, especially for a first-time listener” (75). This is complicated by broader soundscapes in which it is performed, which may include music, clapping, firing of guns, traffic, and other sounds.

In addition to performance setting, gender is a key component of zaghareet. While it is performed more often by women than men, in certain contexts and communities, men do participate. Jacobs describes one case in which men had demonstrated that they could skillfully perform zaghareet, but only minutes later jokingly denied that they knew how to do it when she asked. This emphasis on modesty is also apparent in the way that most female practitioners cover their mouths while doing zaghareet to hide the movement of the tongue, which tends to be considered immodest or impolite. In this Youtube clip, for example, the zaghareet performer covers her mouth with her hijab:

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And as is shown in the clip, zaghareet often takes place in homosocial environments where men are not immediately present, providing space for playful exchange between women in ways that heterosocial settings may not. The homosociality of the sonic practice is related to its affective reverberations, as the sound is used to convey bonds of attachment, conviviality and mutual appreciation between women. In this sense zaghareet embodies these interpersonal connections, and also reinforces them through its aural intensity.

In American and European popular culture, zaghareet has played a notable role in framing depictions of the Middle East, particularly through the female body. In the years following World War II, zaghareet samples often marked the Middle East as wild and exciting. Lebanese-born singer Mohammed El Bakkar, for example, used the sound of zaghareet on his song “Yalla-Yalla” from the 1958 album The Sultan of Bagdad, one of several albums he recorded for the Audio Fidelity label in the late-1950s marketed to a mainstream American audience.

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“Yalla-Yalla,” which translates loosely as “Come with me,” features finger cymbals, clapping, and female zaghareet, along with jovial calls from El Bakkar at the ends of phrases, conjuring a celebratory setting. All of these elements–along with the album cover photo that shows El Bakkar lounging on a cushion with two beautiful dancers standing over him–combine to create a quintessential exotic scene for many American listeners.

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Although unintentionally kitschy at times, the 1962 British epic Lawrence of Arabia—a film which has the dubious distinction of having no spoken lines by a woman in its 3 1/2 hour running time—represents zaghareet quite seriously.  The ululations first appear about half of the way through the film, where Lawrence and the Arab forces set off to fight the Turkish at Aqaba, and women provide blessings and encouragement.

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Lawrence of Arabia is a classically orientalist film about the scope of British empire, and in this instance, zaghareet accentuates the majesty of the scene where Lawrence rides beside his Arab counterparts through the desert with veiled women calling from the cliffs above. Like the previous example, the women here constitute part of a foreign landscape, and their cries of encouragement serve along with the visuals to construct a multi-sensory experience of otherness.

Zaghareet has taken on more explicitly violent associations in a post-9/11 American context, where it is often coupled with Arab depravity and linked to terrorism. Zaghareet was demonstrated in a newsclip aired on CNN, Fox, and several other news networks displaying Palestinians in the West Bank “celebrating after 9/11.” One woman in the clip briefly ululates in front of the camera, connecting the sound to perceived Arab hatred for Americans.

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The video went viral, and reactions to it exemplify the extent to which zaghareet has come to symbolize a new stereotype in the post-9/11 era: the depraved Middle Eastern Other. This formula collapses and combines the categories of “Arab” and “Muslim,” and, although it complicates the figure of the terrorist as male, since it is a woman who is shown celebrating after 9/11, it also reveals western anxieties about the power that Lawrence of Arabia represented as harnessed by colonial forces.

Screen shot by author

Screen shot by author

A parody of the viral news clip appeared on a 2004 The Simpsons episode entitled “Bart-Mangled Banner” in which Bart accidentally moons the American flag at a basketball game, and subsequently faces a public outcry from critics calling him anti-American.  The nightly news shows the “overseas” response, in which a woman wearing niqab holds up a photo of Homer and says “Simpsons be praised! Praise be to Springfield!” and then performs zaghareet against a backdrop of celebratory gunfire. This satire hints at the absurdity of controversies over such displays, but it also reinscribes the idea of the Arab/Muslim female as a source of danger, a new element of anti-American hostility that became associated with the sound after 9/11.

Unlike previous impressions of zaghareet, which focused on the sound as part of an exotic terrain, post-9/11 visions tend to locate practitioners in a distinctly antagonistic matrix. The distinctive sonicity of zaghareet makes it particularly susceptible to portrayals that frame it as a sign of Arab barbarity. For certain performers, however, such as belly dance students in Washington, DC, zaghareet is not subject to this type of racialized logic, and is instead treated as an ethnic novelty. In American film, TV, music, and a range of other contexts, zaghareet is becoming increasingly audible, and it is a phenomenon that deserves thoughtful and critical attention.

Meghan Drury is a fifth-year Ph.D. candidate in the Department of American Studies at the George Washington University. She received an MA in ethnomusicology from UC Riverside in 2006. She is currently working on a dissertation tentatively titled “Aural Exotics: The Middle East in American Popular Music 1950-2011.” This project examines the interplay between popular music and American cultural representations of the Middle East from the mid-20th century to the present, illustrating how music and sound acted a means of consolidating and disseminating a range of ideas about Middle Eastern culture in the American mainstream. She is particularly interested in the way that sound increased the visibility of Arab Americans both before and after 9/11, offering a space for negotiations of identity. More broadly, Meghan’s interests include sound studies, U.S.-Middle East cultural relations, and Arab American cultural performance. 

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The Sounds of Anti-Anti-Essentialism: Listening to Black Consciousness in the Classroom

Image by Flickr User Pere Ubu

Image by Flickr User Pere Ubu

Sound and Pedagogy 3In teaching the many interrelated and complicated aspects of the Civil Rights movement, Black Power, and the Black Arts Movement, the challenge for me is to help students understand the “facts” of this period, and to simultaneously destabilize the teleological historical narrative these “facts” seem to suggest.  In a pedagogical context, sound helps fill in the gaps that fall outside of the knowledge produced–and contained within–certain archival accounts of black cultural and political history. While crucial, having students listen to the gaps, can be daunting, especially in our current historical moment, as the decades-long push against identity politics has been solidified by the recent (re)election of the nation’s first black president, Barack Obama.  This point demands more elaboration than I can provide here, but the critical pedagogical issue it raises within the province of black studies, is that it is becoming increasingly difficult to consider black political culture outside of the sedimented lines of American pluralism and black radical thought.  

I use sound as a pedagogical tool to help outline a middle ground–what Frantz Fanon refers to in The Wretched of the Earth as “zone of hidden fluctuation” (166)–based upon articulations of resistance and identity that refuse to be frozen in time.  Building on Paul Gilroy’s conceptualization of anti-anti-essentialism in The Black Atlantic, an idea of black consciousness that is flexible and moves between the insufficient terms of “essentialist” and “anti-essentialist,” I use specific pedagogical examples to suggest that teaching about race and sound is a rich, evolving, and productively interactive continuum.   The auditory sense opens up new terrains of knowledge and dynamically expands the possibilities for students to think through the intricate and multifaceted formations of black consciousness during the volatile years of the 1960s and the resonance of those years in our present.

The recorded presence of Martin Luther King, Jr., for example, represents an important aural site for engaging in reflexive pedagogy, because King’s tonality–the resonance of his voice–creates a certain familiarity and is pivotal to the construction of the American myth of the radical transformation of the civil rights movement and the idea of post-civil rights racial equality.  For many students, King’s sound signals the dream of, and the pathway towards, a unified America.  Conscious of how this idea of King reflects a linear understanding of civil rights as simply a desire for inclusion, I direct students’ attention to the sound of King’s last recorded speech in Memphis on April 3, 1968.  Given the evening before his assassination, this speech resounds with King’s deepening critical perspective on black struggle through its haunting concluding notes. I point out to my classes that King’s final years (1965-1968) were marked by his increasing focus on ideas of black resistance outside of the Civil Rights mainstream, including his  critique of U.S. involvement in the Vietnam War, and his radical rethinking of the possibilities for black economic and political self-determination.

Martin Luther King in 1968, Image courtesy of UIC Digital Collections

Martin Luther King in 1968, Image courtesy of UIC Digital Collections

Centered on the economic injustice and dehumanization of Memphis’s striking black sanitation workers, King’s speech details the need for the Memphis black community do more than simply boycott municipal entities, but rather articulate their resistance by boycotting prominent national brands such as Wonder Bread and Coca-Cola.  Against this background, I play segments (particularly the final minutes) of King’s speech, entitled, “I’ve Been to the Mountaintop.”

The acoustic dimensions of King’s final speech resonate with a social and political complexity that troubles the sonic memories many students have of King’s “I Have a Dream” speech, delivered on the steps of the Lincoln Memorial in 1963.  The much more intimate and less overtly majestic soundscape of Memphis’ Mason Temple underlines King’s shift from national icon back to local, community activist.  The frequent audience shifts–applause, extemporaneous interjections, and silence–create a reverberating sonic energy that accumulates throughout the speech.  Rather than relying strictly on a call-and-response interpretation of the interactive exchanges between King’s voice and the audience’s response, I have students consider the non-linear ebbs and flows in King’s sound in this latest of moments (as Fred Moten would say, the totality of King’s tonality). For example, as King’s audience considers the weight of his analyses and what it means to articulate black resistance as “a dangerous unselfishness” that “puts pressure where it really hurts,” I identify moments of uncertainty, hesitation, and contemplative reflection that mark a non-linear interactive sonority between King and his audience.

Listening to King’s final thoughts offers a disturbing and disruptive emphasis on the stakes of breaking with entrenched modes of activist thinking. He concludes the speech with a series of prophetic thoughts on mortality as a cost of making a stand against “our sick white brothers.”  Set within the historical and ideological context I have sketched above, the delivery distinguishes the sound of King’s words.  As we listen I draw attention to King’s expression of a lack of fear in anything, any man, as King seems to convey an eerie foreknowledge of his murder and his irreverence in its face.

“I’ve Been to the Mountaintop” –Listen to the concluding two minutes


The apocalyptic sound of King’s concluding notes to this political sermon leaves much to contemplate.  From the mention of the potential threat posed to his life by “our sick white brothers,” through the speech’s last line, there is a tonal, timbral shift in his voice and demeanor. Through sound and posture, and the reaction of the audience to those factors, King’s affect seems to convey something more momentous occurring beneath the event’s surface dynamics.  King projects a confrontational edge through the sound of fearlessness in the face of mortality.  Did he know he was going to be killed shortly after giving this speech?  It’s a question that the peculiar tonality of his concluding lines raises for students.  If so, what does it mean to use the sermon as a site of prophetic, aural documentation of the fact that a force of transformation exists beyond the flesh and blood of leadership, a force that assassination can’t kill?  In the speech’s final synesthetic moment, I have the students listen and watch the shift that occurs in King’s demeanor as he closes, and the way that this shift culminates in an almost ecstatic moment as he delivers the final line: “Mine eyes have seen the glory of the coming of the Lord.” His defiant turning away from the microphone is crucial as it amplifies the meaning of the voice, letting those watching know that, much like an emcee, King has just “served” white power with a delivery that will outlast the sniper’s bullet the following evening.

Nina Simone, Image courtesy of Flickr User GlingG

Nina Simone, Image courtesy of Flickr User GlingG

I want to briefly point to two other examples that show additional ways in which sound complicates ideas of racial identity and expression during the 1960s.  When I teach Nina Simone’s composition, “Mississippi Goddamn,” (recorded live at Carnegie Hall in 1964), I ask students to consider the relationship between the distinctive sound of her voice and the ironic and critical elements of her lyrical meaning as this interaction creates a complex idea of radical black consciousness.  Composed in the aftermath of the murder of Medgar Evers and the bombing of the 16th Street Baptist Church in Birmingham, Alabama, Simone offers a musical, and more broadly sonic meditation on white supremacy.

Most students find the timbre of Simone’s voice, its grain (as Roland Barthes would say) and depth, immediately striking.  Her unique sonority and its context, greatly influence attempts by students to understand her reference to the song as simply a tune: “The name of this tune is Mississippi Goddamn” she says, and “This is a show tune, but the show for it hasn’t been written yet.”  Clearly it isn’t simply a tune, and the caustic quality of lines such as, “Oh but this country is full of lies/ You’re all gonna die and die like flies,” creates a critical depth through the sound of Simone’s commitment to a black radical perspective.  What does it mean, for instance, that Simone projects such sarcasm and biting critique to a predominately white audience at Carnegie Hall?  How might we hear the specific grain of her voice in this setting?  How does Simone’s projection of critical black sonic resistance, emerge at the conjuncture of anti-black racism and the beginning of legislative efforts under the Johnson administration to rectify racial inequality through civil rights bills?  What can be taken from the simultaneity and contrast that Simone projects her sound within?  I pose such questions to my students as a way of considering what it means to be committed to critical thought and social transformation that falls outside of the dominant lines of American national consciousness, and how the sound of such commitment, heard in the pitch and tenor of Simone’s voice, matters as a different kind of historical documentation.

In considering how the sound of music can offer an intervention within the formation of black political consciousness in the Black Arts Movement, I often use the 1966 recording of Amiri Baraka’s signal poem, “Black Art,” as it set to the experimental musical sounds of Sonny Murray’s ensemble (Murray-drums, Albert Ayler-tenor saxophone, Don Cherry-trumpet, Henry Grimes, Lewis Worrell-bass).  Having first read the poem, students then are able to hear it set to– and against–the unconventional instrumentation of Murray’s ensemble.

The musicians create an unconventional sonic context for Baraka’s reading that de-emphasizes and re-situates the apparent dimensions of black rage that seem to arise from verse that can “shoot guns,” through an almost carnivalesque, comedic, and off-kilter sound that troubles the linear expectations one might have of instrumentation amplifying the words on the page.  The dissonance between page and sound allows for useful pedagogical opening, in that it underlines the non-conformist, avant-garde aspects of the movement, and the fine line that artists such as Baraka were imagining between the intensity of black radical consciousness and the ability to articulate that standpoint outside of the expected forms of black cultural nationalism.

Image Courtesy of UIC Digital Collections

Image Courtesy of UIC Digital Collections

As these examples have shown, I incorporate sound into my pedagogical framings of black cultural and political identity as an opening through which students may expand their understandings of black consciousness and black political culture well beyond stagnant ideas of racial authenticity, while still preserving an understanding of the transformative and often radical possibilities that have been projected through black expression during the period.  It is the open space of sound that invests the project of black radical thought with the uncanny spontaneity of experimentation.  Having students understand ideas of expansiveness, asymmetry, and non-linearity as central to black cultural expression and critique–even as artists refuse to sacrifice an expressed political commitment to black resistance–begins to suggest ways for students to contemplate the intersection of identity politics with the unexpected, fantastic elements of expression that lie outside of more recent flattened diagnoses of black nationalism.  Teaching at the intersections of race and sound opens up new terrains of knowledge, dynamically expanding students’ abilities to think through the intricate and multifaceted formations of black consciousness during the volatile years of the 1960s and the resonance of those years in our present.

Carter Mathes is an assistant professor of English at Rutgers University.  He has completed a book manuscript entitled, Imagine the Sound: Experimental Form in Post-Civil Rights African American Literature, that focuses on the relationship between sound and literary innovation during the 1960s and 1970s.  He is co-editing a volume of essays on Black Arts Movement writer and critic Larry Neal; and also has essays in print or forthcoming on Toni Cade Bambara, Peter Tosh, and James Baldwin. At Rutgers, he regularly teaches classes focusing on African American literature, Twentieth-century literature, music and literature, and experimental writing.

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Freedom Back: Sounding Black Feminist History, Courtesy the Artists–Tavia Nyong’o

 

Hearing “Media-Capitalism” in Egypt

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As I began researching my first book  Ordinary Egyptians, a study of Egyptian culture from the 1870s until the eve of the 1919 revolution, sounds and early sound media were the last thing on my mind.  However, When I dug more deeply into the historical sources, I realized the importance of music and the comedic theater in the urban culture of turn of the century Egypt. This made me expand the scope of my research to incorporate the vernacular culture of Egypt as an entire media-system, which as I showed in my book, was instrumental in constructing a modern Egyptian national identity. Music, songs, plays, chants, speeches, conversations and chatter, were very influential in forming an Egyptian national culture at the end of the nineteenth century, especially in a society with low literacy rates. By incorporating performance and sound media–especially the rising record industry–my book strives to expand the historical study of this period beyond just the visual and the printed to include sound, and aural/oral expressions of culture.

Fahmy 1 book cover

“Muski Street, Cairo, 1903.” Source: William Herman Rau. From Library of ‎Congress Prints and Photograph Division. ‎

Ordinary Egyptians also engages with some of the theories of nationalism and tests their applicability to Egypt and the Arab world. It introduces the concept of “media-capitalism,” which expands the historical analysis of Egyptian nationalism beyond just print and silent reading, through the incorporation of audiovisual, sound, and performance media.   By integrating these new media, especially the burgeoning record industry, my book attempts to make room for both the “ear” and the “eye”—for the aural and oral alongside the visual—and in the process provides a more comprehensive explanation for how individuals and communities digest and embody cultural information.  As this excerpt explains, cultural productions, in any form, are not socially relevant unless they are communally and socially activated; they must be discussed, breathed, and animated in the routine of everyday life.

The following is an excerpt from Ordinary Egyptians, with thanks to Stanford University Press.  Notes have been included in the text to conform to Sounding Out!‘s style sheet.

Mundane Nationalism

Egypt’s new mass media reflected on relevant everyday political, economic, and cultural concerns, and amplified them on the national stage in a comprehensible, locally pertinent and entertaining form. The repeated themes of many of these media included: bemoaning the lack of economic opportunities for native Egyptians, portraying the economic exploitation of Egyptians by foreigners, warning of perceived declines in national “morality,” satirizing and at times insulting British and native officials, and rousing patriotism and a sense of collective national solidarity.

However, the most effective way that national identity and a sense of nationhood was ‘absorbed’ was not  only through these overstated themes and methods, but through the mundane media portrayals and representations of everyday “national” life and the internalization of these modes in actual practice. As Michael Billig describes in Banal Nationalism, nationalist ideology “might appear banal, routine, almost invisible,” however, these “subconscious” matter-of-fact representations create a common sense “naturalness of belonging to a nation” (15-16). Billig explains that often there is “continual ‘flagging’, or reminding, of nationhood,” as on a daily basis, citizens are reminded of their national identity. This reminding however, is “so familiar, so continual, that it is not consciously registered as reminding” (8).   Mundane and unstated representations of Egyptian-ness abounded in most forms of mass culture, where “Egyptians” distinctively spoke and acted and were clearly, though tacitly, differentiated from non-Egyptians.  Most of the media examined in this study implicitly addressed their listeners, viewers and readers as members of an Egyptian “nation.” To be sure, the most influential aspect of vaudeville and the satirical press were not necessarily the outwardly nationalistic messages of many of their articles, cartoons, and dialogues, but the recurring and mundane representations of colloquial Cairene as the de-facto dialect of all Egyptians, and the implicit understanding that flawlessly speaking and understanding it was the basic marker of a “modern” Egyptian national identity.  Only an “authentic” ibn or bint al-balad (son or daughter of the country) would employ Egyptian Arabic and grasp its multiple meanings and nuances and hence participate in this new mass-produced colloquial culture.  In fact, many of the comedic dialogues depicted in political cartoons and vaudeville repeatedly contrasted the mispronunciations of foreigners—who often played unsympathetic or villainous roles—with the “correct” pronunciation of affable Egyptian characters.  This repeated portrayal of Cairene as the only “authentic” Egyptian accent reified it as an unofficial dialect of all Egyptians, even if back in the villages and towns of the Sa‛id more localized modes of expression were employed.  By way of media-capitalism, Cairo’s dialect and culture was overwhelming—colonizing, if you will— the multitude of other localized dialects and cultures in Egypt.  Thus, paradoxically, Cairene Arabic was the primary tool for nationalist, anti-imperialist discourse, and simultaneously, through internal-colonialism, it imposed its own culture on the “nation” [Note: This is very similar to what was happening in France during roughly the same time period.  See Eugen Weber's Peasants Into Frenchmen: The Modernization of Rural France, 1870-1914, 486-88].

Figure 6.3 (1)

“Egyptian crowds with Italian flag during 1919 Revolution.” Source: From L’Illustration ‎‎(Paris), May 3, 1919.‎

The Sensorium and the Public Sphere

The efficacy of the new mass media and its potential for mass mobilization was best demonstrated during times of national crisis.  The 1906 Dinshaway Incident and the 1919 Revolution in particular reveal how all forms of mass media functioned together to effectively document, memorialize, celebrate, and mobilize on a national scale.  The growth of popular Egyptian mass culture, articulated almost exclusively in colloquial Egyptian, was the pivotal factor in the popularization and dissemination of an Egyptian national identity. The evolution and universalization of a colloquial Egyptian middle culture, made possible especially through the utilization of sound and audiovisual media, allowed for a shared and “uniquely” Egyptian cultural landscape.  It is primarily within this non-official web of colloquial Egyptian mass culture, driven in large part by media-capitalism, that Egyptian national identity was widely disseminated and popularized.

One crucial aspect of this study was the critical role coffee shops played as cultural hubs, where differing mass media from newspapers to recorded music were publicly merged, negotiated, and digested. Many of the songs initially written for musical and comedic plays were recorded and played, or performed by street musicians at coffee shops and even in the streets and sidewalks.  The role of the thousands of urban cafés and other public meeting areas in the broadcasting and reception of these new cultural productions is central to understanding the potency and effectiveness of this developing nationwide culture.   Indeed, coffeehouses, as Peter Burke has remarked in A Social History of the Media, “inspired the creation of imagined communities of oral communication” (30).

Figure 5.1_red

“Egyptian newspaper boy yelling out the latest headlines, Cairo, 1907.” Source: From Douglas ‎Sladen, Oriental Cairo (London: 1911), 64.‎

However, as discussed in previous chapters, this was never a one way conversation, as writers of these vernacular media were plugged into the streets and public squares through these very same cafés.  As we have observed in this study, it can be said that the entire vaudeville theater industry arose out of the cafés on ‘Imad al-Din Street, where most of the vaudeville theaters were housed [Note: See Ibrahim Ramzi, Masrahuna ’Ayyam Zaman wa Tarikh al-Fananin al-Qudama’ (Cairo: Matba‘at al-Salam (1984), 25. There were at least three major cafés in Imad al-Din Street that were frequented by actors, singers, writers, and musicians— Qahwat al-Fan (The Arts Café), Qahwat Barun (The Baron Cafés), and Qahwat Misr (The Egypt Café)].  It was through these dialogical “physical” interactions with the people in the streets, market places, and cafés that the writers, musicians and performers of these media (re)calibrated with the subtleties, textures, and flavors of everyday Egyptian life.  As Mikhail Bakhtin cautions in The Dialogic Imagination, we must not ignore the “social life of discourse outside the artist’s study, discourse in the open spaces of public squares, streets, cities and villages;” for it is in these public spheres that Egyptian mass culture is embodied into everyday life, acquiring its socio-economic, political relevance, and more importantly perhaps, its perceived authenticity, and contemporaneity (259).    Indeed, access to any form of knowledge— be it visual, aural, tactile, gustatory or olfactory—is corporally mediated and is acquired through a living dialogical engagement. Or as Bakhtin elaborates in Problems of Dostoevsky’s Poetics, “the single adequate form to verbally expressing authentic human life is the open ended dialogue . . . In this dialogue a person participates wholly and throughout his whole life, with his eyes, lips, hands, soul, spirit, within his whole body and deeds” (293).  In other words texts alone are meaningless when viewed in isolation of the socially embodied realities of their production, and more importantly perhaps, their reception on the street.  It is in their interrelationship with social life that texts become meaningfully activated and authenticated as genuinely reflecting popular concerns and realities.  As we have seen throughout this book, colloquial Egyptian culture is better equipped in engaging in this dialogue with the everyday, and hence guaranteeing its circulation and popularity.

(Ordinary Egyptians, p. 170-172)

Featured Image:  View 042: Egypt – Street in Native Quarter, Cairo., n.d., T. H. McAllister, Manufacturing Optician. 49 Nassau Street, New York. Brooklyn Museum Archives (S10|08 General Views_People, image 9785).

Ziad Fahmy is an Assistant Professor of Modern Middle East History at the department of Near Eastern Studies. Professor Fahmy received his History Ph.D. in 2007 from the University of Arizona, where his dissertation “Popularizing Egyptian Nationalism” was awarded the Malcolm H. Kerr Dissertation Award (2008) from the Middle East Studies Association. His first book, Ordinary Egyptians: Creating the Modern Nation through Popular Culture (Stanford University Press, 2011), examines how, from the 1870s until the eve of the 1919 revolution, popular media and culture provided ordinary Egyptians with a framework to construct and negotiate a modern national identity. His articles have appeared in the International Journal of Middle East Studies and in Comparative Studies of South Asia, Africa and the Middle East. Professor Fahmy is currently beginning another book project tentatively titled, Listening to the Nation: Sounds, Soundscapes, and Mass Culture in Interwar Egypt. In 2011-2012, he was a Faculty Fellow at the Society for the Humanities at Cornell University, where the ‎focal theme was “Sound: Culture, Theory, Practice, and Politics.”

SO! Reads: Jonathan Sterne’s MP3: The Meaning of a Format

The promiscuity of the mp3. Borrowed from NYCArthur on Flickr.

The point that had lingered with me after first reading Jonathan Sterne’s essay “The mp3 as Cultural Artifact,” was the idea that the mp3 was a promiscuous technology. “In a media-saturated environment,” Sterne writes, “portability and ease of acquisition trumps monomaniacle attention . . . at the psychoacoustic level as well as the industrial level, the mp3 is designed for promiscuity. This has been a long-term goal in the design of sound reproduction technologies” (836).  A technology, promiscuous? I did not have to look far to find support. Like germs, I could find copies of mp3s that I had downloaded from Napster in 2000 scattered across generations of my old hard drives. Often they were redundant, too – iTunes having archived a copy separate from my original download.

But, for Sterne, mp3s are also socially promiscuous. They accumulate in the hard drives of the working class and are shared, almost anywhere, through the branching left/right wires of iPod earbuds. Since the popularization of the mp3, there have been new opportunities to share how we listen with others. This is promise of the mp3, and the reason it forms such a key point of scholarly meditation.

MP3: The Meaning of a Format (Duke University Press, 2012) finds Sterne revisiting many of these key themes, with a larger focus on the genealogical beginnings of the mp3 technology. While many of the book’s chapters are extrapolations of prior work Sterne has done regarding the genealogy of listening practices, this work concerns itself less with the 19th century, and more with the 20th century. Perhaps this is related to some of the methodological decisions Sterne has made in planning the book – in seeking out the genealogical origins of the mp3, Sterne worked from archives and manuals described in interviews by engineers who were fundamental to the technology’s production. As such it finds much in common with Trevor Pinch and Frank Trocco’s Analog Days and Dave Tompkins’ How to Wreck a Nice Beach but incorporates the genealogical methods regarding sonic technology present in Sterne’s earlier work The Audible Past and Emily Thompson’s The Soundscape of Modernity. In MP3 Sterne positions himself as a critical cultural studies scholar working between the humanities and sciences, focusing specifically on the mp3 due to its social and technological relevance today. The critical is key here as MP3 is truly a work devised to underscore the economic connections between the construction of our selves as “hearing subjects” and the media industries.

Certainly, the mp3 can still be considered a promiscuous technology, but it is corporate capitalism that had failed to recognize the extent to which it relies on technological promiscuity to support its infrastructure. This focus, ironically, displaces the mp3 as the main object of Sterne’s analysis. It highlights instead the pathological logic of corporate capitalism, and the ways that this rationality has mutated, now, in the wake of mass replicable, malleable, and iterative digital culture. In other words, the mp3 is endemic to a much larger plot, wherein the culture industries adapt to their own deus ex-machina. The naive development of the mp3 by the motion picture industry is a large part of the story here, but it is only a small bit of a much larger whole. The real story involves understanding how a handful of vested corporate interests have shaped the ways that we interpret and understand what listening is. In MP3 Sterne addresses one of the great questions of sound studies: What are the politics of listening? Or, which individuals and institutions have a vested economic interest in questions of how we hear?

Sterne recalls this drama in three parts, each unfolding in a somewhat autonomous fashion, but unified in so far as they explore the economic interests behind the scientific construction of “hearing subjects.” In the first part, Sterne is at his best exploring AT&T’s (and the affiliated Bell Laboratories’) role in funding psychological, physiological, and cybernetic research on hearing. In the second, Sterne explains how this early research has been applied to the visual and technical abstraction of sound in the 1970s. And, in the third part of this genealogy, he explains how these analogs were made digital, specifically the corporate politics which went into the construction of the mp3 standard. Throughout this surprising and detailed trajectory, Sterne makes the invisibility of corporate interests apparent and explicit.

AT&T and Infrastructure. Borrowed from djbones on Flickr.

Sterne also hints toward several powerful economic rationalities that have guided the construction of the mp3. Key among these insights is the monetization of cybernetic discourse, or the incorporation of the human body within a scientific understanding of technical systems. In order to engineer an efficient technical system, the capacities and limits of how we interact with (or serve as parts of) these systems must be taken into account. Sterne refers to this mode of engineering as “perceptual technics,” and he goes to great lengths to explain it.

Basically, at the turn of the 20th century, AT&T had taken a keen interest in the science of how people listen because they wanted to maximize the amount of simultaneous conversations broadcast through a single telephone wire. More conversations meant the purchase of fewer wires, and therefore greater profits. Eventually, drawing on the research of the oft-cited Claude Shannon and Warren Weaver (within SO!: What Mixtapes Can Teach Us About Nois and Pushing Record; and soundBox: Mapping Noise), AT&T recognized an economic problem of technical efficiency within their wires – there was too much ambient noise. Because of this, AT&T sought to limit the audible signal transmitted from one phone to another. This would allow for more signals (and therefore conversations) to be transmitted through the same wire. Physiological research provided clues that some frequencies were more audible than others, so engineers worked to compress audio signals to reflect this scientific abstraction of hearing.

The scientific capture of listening. Borrowed from img.informer.com .

The reduction of listening–as an embodied practice–to the quantification and control of the audible spectrum, is, in other words, the history of compression. Which, according to Sterne, should be understood as the true meaning of the mp3. While the mp3 format, like the CD or cassette, may become obsolete, technologies of compression will not. Sterne argues convincingly that most advances in compression technologies have been guided by the invisible logic of corporate capitalism. It is this exact tendency of compression–to make things smaller and more efficient–that threatened to undo the entire project of corporate and branded music distribution in the year 2000, via platforms like Napster.  Sterne is well aware of this irony throughout MP3, and uses the final chapter to discuss, briefly, the moment of cultural transformation that is defined by file-sharing and mass distribution.

Bringing things full circle with a somewhat stoic conclusion about the democratic potentials of this moment, he remarks: “The end of the artificial scarcity of recording is a moment of great potential. Its political outcome is still very much in question, but its political meaning should not be” (224). Sterne points to the globalization and ubiquity of mediated listening as a sign that things may not have changed much even though mass networked society at one point promised freedom from a commodity form which privileged things like “liberal notions of property, alienated labor, and ownership” (224). He argues that even the music industries shall persevere, mostly because people have a sublime attraction to listening and music. In other words: Meet the new boss, same as the old boss. There are few moments of liberation to be found within MP3; it is instead a drama of the status quo where the conspirators of corporate capitalism succeed in spite of themselves.

The ubiquity of listening. Borrowed from κεηι on Flickr.

The disparity in Sterne’s tone, when juxtaposing the nefarious and efficient dispositifs of capitalism with an untroubled and authentic construction of music is striking to say the least. And although Sterne is clear to explain that he locates his scholarship as work on a container technology (the mp3) and not its content (the music), this is a somewhat unsatisfying distinction as an embodied practice, such as listening, must take both into account. And while I agree that the mp3 reflects the promiscuity of corporate capitalism, is this challenged by the plethora of ideological nuance coded into song lyrics and arrangements? Do the corporate ideologies of the music industries flow beyond the container of the mp3 into the music itself? Is there any crosstalk, or overlap between these historical constructions? In other words, what are the limits to theorizing a container technology, and how much does the discursive path of the mp3 sculpt the content of what we listen to?

Despite, or perhaps, because of the rather dystopic scene that Sterne alludes to at the end of MP3, it falls nicely in the space between Sound Studies and Critical Information Studies. It bridges humanistic scholarship on embodied listening practices with a critique of the economic interests that have funded much of the scientific research relating to the phenomenology of sound. To that end, MP3 reveals much about the social construction of hearing and the ways that the familiar mythology of audio fidelity has been produced, discussed and exploited by several communication industries. Even though the mp3 may have been eclipsed by industry as the main object of inquiry in the eponomously titled MP3, Sterne succeeds admirably in detailing the promiscuity of corporate capitalism in the listening practices of our everyday lives.

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Aaron Trammell is co-founder and Multimedia Editor of Sounding Out! He is also a Media Studies PhD candidate at Rutgers University.

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