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Pleasure Beats: Using Sound for Experience Enhancement 

"Biophonic Garden" by Flickr user Rene Passet, CC BY-NC-ND 2.0

Sound and Pleasure2After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, a screamtastic meditation from Yvon Bonenfant, a heaping plate of food sounds from Steph Ceraso,  and crowd chants courtesy of  Kariann Goldschmidts work on live events in Brazil, our summer Sound and Pleasure comes to a stirring (and more intimate) conclusion.  Tune into Justyna Stasiowskas frequency below. And thanks for engaging the pleasure principle this summer!--JS, Editor-in-Chief

One of my greatest pleasures is lying in bed, eyes closed and headphones on. I attune to a single stimuli while being enveloped in sound. Using sensory deprivation techniques like blindfolding and isolating headphones is a simple recipe for relaxation, but the website Digital Drugs offers you more. A user can play their mp3 files and surround themselves with an acoustical downpour that increases and then develops into gradient waves. The user feels as if in a hailstorm, surrounded by this constant gritty aural movement. Transfixed by the feeling of noise, the outside seems indistinguishable from inside.

Screenshot courtesy of the author

Screenshot courtesy of the author

Sold by the i-Doser company, Digital Drugs use mp3 files to deliver binaural beats in order to “simulate a desired experience.” The user manual advises lying in a dark and silent room with headphones on when listening to the recording. Simply purchase the mp3, and fill the prescription by listening. Depending on user needs, the experience can be preprogrammed with a specific scenario. This way users can condition themselves using Digital Drugs in order to feel a certain way. The user can control the experience by choosing the “student” or “confidence” dose suggestive of whether you’d like your high like a mild dose of marijuana or an intense dose of cocaine. The receiver is able to perceive every reaction of their body as a drug experience, which they themselves produced. The “dosing” of these aural drugs is restricted by a medical warning and “dose advisors” are available for consultation.

Screenshot, courtesy of the author

Screenshot courtesy of the author

Thus, the overall presentation of Digital Drugs resembles a crisscross of medicine and narcotic clichés with the slogan “Binaural Brainwave doses for every imaginable mood.” While researching the phenomena of Digital Drugs, I have tried not to dismiss them as another gimmick or a new age meditation prop. Rather, I argue the I-Doser company offers a simulation of a drug experience by using the discourse of psychoactive substances to describe sounds: the user becomes an actor taking part in a performance.

By tracing these strategies on a macro and micro scale I show a body emerging from a new paradigm of health. I argue that we have become a psychosomatic creature called the inFORMational body: a body that is formed by information, which shapes practices of health undertaken to feel good and form us. This body is networked, much like a fractal, and connects different agencies operating both in macro (society) and micro (individual) scales.

Macroscale Epidemy: The Power of Drug Representation 

Heinrich Wilhelm Dove described binaural beats in 1839 as a specific brain stimuli resulting in low-frequency pulsations perceivable when two tones at slightly different frequencies are presented separately through stereo headphones to each of the subject’s ears. The difference between tones must be relatively small, only up to 30 Hz, and the tones themselves must not exceed 1000 Hz. Subsequently, scientific authorities presented the phenomena as a tool in stimulating the brain in neurological affliction therapy. Gerard Oster described the applications in 1968 and the Monroe Institute later continued this research in order to use binaural beats in meditation and “expanding consciousness” as a crucial part of self-improvement programs.

I-Doser then molded this foundational research into a narrative presenting binaural beats as a brain stimulation for a desired experience. The binaural beats can be simply understood as an acoustic phenomena with application in practices like meditation or medical therapy.

I-Doser also employs the unverified claims about binaural beats into a narration that consists of the scattered information about research; it connects these authorities with YouTube recordings of human reactions to Digital Drugs. Video testimonies of Digital Drugs users caused a considerable stir among both parents and teachers in American schools two years ago. An American school even banned mp3 players as a precautionary measure. In the You Tube video one can see a person lying with headphones on. After a while we see an involuntary body movement that in some videos might resemble a seizure. Losing control over one’s body becomes the highlight of the footage alongside a subjective account also present in the video. The body movements are framed as a drug experience both for the viewer who is a vicarious witness and the participant who has an active experience.

This type of footage as evidence was popularized as early as the 1960s when military footage showed reactions to psychoactive substances such as LSD.

In the same manner as the Digital Drugs video, the army footage highlights the process of losing control over one’s body, complete with subjective testimonies as evidence of the psychoactive substance’s power.

This kind of visualization is usually fueled by paranoia, akin to Cold War fears, depicting daily attacks by an invisible enemy upon unaware subjects. The information of the authority agencies about binaural beats created a reference base that fueled the concern framing the You Tube videos as evidence of drug experience. It shows that the angst isn’t triggered by technology, in this case Digital Drugs, but by the form in which the “invisible attack” is presented: through sound waves. The manner of framing is more important than the hypothetical action itself. Context then changes recognition.

Microscale Paradigm Shift: Health as Feeling 

On an individual level, did feeling better always mean being healthy? In Histoire des pratiques de santé. Le sain et le malsain depuis le MoyenAge, Georges Vigarello, continuator of the Foucault School of Biopolitics, explains that well-being became a medicalized condition in the 20th century with growing attention to mental health. Being healthy was no longer only about the good condition of the body but became a state of mind; feeling was important as an overall recognition of oneself. In the biopolitical perspective, Vigarello points out, health became more than just the government’s concern for individual well-being but was maintained by medical techniques and technologies.

In the case of Digital Drugs the well-being of children was safely governed by parents and media coverage creating prevention in schools from the “sound drugs.” Similarly, the UAE called for a ban on “hypnotic music” citing it as an illegal drug like cannabis or ecstasy. Using this perspective, I would add that feeling better, then, becomes a never-ending warfare; well-being becomes understood as a state (as in condition and as in governed territory).

Well-being is also an obligation to society, carried out by specific practices. What does a healthy lifestyle actually mean? Its meaning includes self-governance: controlling yourself, keeping fit, discipline (embodying the rules). In order to do it you need guidance: the need for authorities (health experts and trainers) and common knowledge (the “google it” modus operandi). All of these agencies create a strategy to make you feel good every day and have a high performance rate. Digital Drugs, then, become products that promise to boost up your energy, make you more endurable, and extend your mind capabilities. High performance is redefined as a state that enables instant access to happiness, pleasure, relaxation.

"Submerged" by Flickr user Rene Passet, CC BY-NC-ND 2.0

“Submerged” by Flickr user Rene Passet, CC BY-NC-ND 2.0

inFORMational Body 

Vigarello reflects that understanding health in terms of low/high performance—itself based on the logic of consumption—created the concept of a limitless enhancement. Here, he refers to the information model, connecting past assumptions about health with a technique of self-governing. It is based on senses and an awareness of oneself using “intellectual” practices like relaxation and “probing oneself” (or knowing what vitamins you should take). The medical apparatus’s priority, moreover, shifted from keeping someone in good health to maintaining well-being. The subjective account became the crucial element of a diagnosis, supporting itself on information from different sources in order to imply the feeling of a limitless “better.” This strategy relies strongly on the use of technologies, the consideration of a sensual aspect and self-recognition—precisely the methodology used for Digital Drugs’ focus on enhancing wellbeing.

Still, this inFORMational body needs a regulatory system. How do we know that we really feel better? Apart from the media well-being campaign (and the amount of surveillance it involves), we are constantly asked about our health status in the common greeting phrase, but its unheimlich-ness only becomes apparent for non-anglo-saxon speakers. These checkpoint techniques become an everyday instrument of discipline and rely on an obligation to express oneself in social interactions.

So how do we feel? As for now, everything seems “OK.”

Featured image: “Biophonic Garden” by Flickr user Rene Passet, CC BY-NC-ND 2.0

Justyna Stasiowska is a PhD student in the Performance Studies Department at Jagiellonian University. She is preparing a dissertation under the working title: “Noise. Performativity of Sound Perception” in which she argue that frequencies don’t have a strictly programmed effect on the receiver and the way of experiencing sounds is determined by the frames or modes of perception, established by the situation and cognitive context. Justyna earned her M.A in Drama and Theater Studies. Her thesis was devoted to the notion of liveness in the context of the strategies used by contemporary playwrights to manipulate the recipients’ cognitive apparatus using the DJ figure. You can find her on Twitter and

tape reelREWIND!…If you liked this post, check out:

Papa Sangre and the Construction of Immersion in Audio Games–Enongo Lumumba-Kasongo

On Sound and Pleasure: Meditations on the Human VoiceYvon Bonenfant

This is Your Body on the Velvet Underground–Jacob Smith


The Better to Hear You With, My Dear: Size and the Acoustic World


Hearing the Unheard IIToday the SO! Thursday stream inaugurates a four-part series entitled Hearing the UnHeard, which promises to blow your mind by way of your ears. Our Guest Editor is Seth Horowitz, a neuroscientist at NeuroPop and author of The Universal Sense: How Hearing Shapes the Mind (Bloomsbury, 2012), whose insightful work on brings us directly to the intersection of the sciences and the arts of sound.9781608190904

That’s where he’ll be taking us in the coming weeks. Check out his general introduction just below, and his own contribution for the first piece in the series. — NV

Welcome to Hearing the UnHeard, a new series of articles on the world of sound beyond human hearing. We are embedded in a world of sound and vibration, but the limits of human hearing only let us hear a small piece of it. The quiet library screams with the ultrasonic pulsations of fluorescent lights and computer monitors. The soothing waves of a Hawaiian beach are drowned out by the thrumming infrasound of underground seismic activity near “dormant” volcanoes. Time, distance, and luck (and occasionally really good vibration isolation) separate us from explosive sounds of world-changing impacts between celestial bodies. And vast amounts of information, ranging from the songs of auroras to the sounds of dying neurons can be made accessible and understandable by translating them into human-perceivable sounds by data sonification.

Four articles will examine how this “unheard world” affects us. My first post below will explore how our environment and evolution have constrained what is audible, and what tools we use to bring the unheard into our perceptual realm. In a few weeks, sound artist China Blue will talk about her experiences recording the Vertical Gun, a NASA asteroid impact simulator which helps scientists understand the way in which big collisions have shaped our planet (and is very hard on audio gear). Next, Milton A. Garcés, founder and director of the Infrasound Laboratory of University of Hawaii at Manoa will talk about volcano infrasound, and how acoustic surveillance is used to warn about hazardous eruptions. And finally, Margaret A. Schedel, composer and Associate Professor of Music at Stonybrook University will help readers explore the world of data sonification, letting us listen in and get greater intellectual and emotional understanding of the world of information by converting it to sound.

– Guest Editor Seth Horowitz

Although light moves much faster than sound, hearing is your fastest sense, operating about 20 times faster than vision. Studies have shown that we think at the same “frame rate” as we see, about 1-4 events per second. But the real world moves much faster than this, and doesn’t always place things important for survival conveniently in front of your field of view. Think about the last time you were driving when suddenly you heard the blast of a horn from the previously unseen truck in your blind spot.

Hearing also occurs prior to thinking, with the ear itself pre-processing sound. Your inner ear responds to changes in pressure that directly move tiny little hair cells, organized by frequency which then send signals about what frequency was detected (and at what amplitude) towards your brainstem, where things like location, amplitude, and even how important it may be to you are processed, long before they reach the cortex where you can think about it. And since hearing sets the tone for all later perceptions, our world is shaped by what we hear (Horowitz, 2012).

But we can’t hear everything. Rather, what we hear is constrained by our biology, our psychology and our position in space and time. Sound is really about how the interaction between energy and matter fill space with vibrations. This makes the size, of the sender, the listener and the environment, one of the primary features that defines your acoustic world.

You’ve heard about how much better your dog’s hearing is than yours. I’m sure you got a slight thrill when you thought you could actually hear the “ultrasonic” dog-training whistles that are supposed to be inaudible to humans (sorry, but every one I’ve tested puts out at least some energy in the upper range of human hearing, even if it does sound pretty thin). But it’s not that dogs hear better. Actually, dogs and humans show about the same sensitivity to sound in terms of sound pressure, with human’s most sensitive region from 1-4 kHz and dogs from about 2-8 kHz. The difference is a question of range and that is tied closely to size.

Most dogs, even big ones, are smaller than most humans and their auditory systems are scaled similarly. A big dog is about 100 pounds, much smaller than most adult humans. And since body parts tend to scale in a coordinated fashion, one of the first places to search for a link between size and frequency is the tympanum or ear drum, the earliest structure that responds to pressure information. An average dog’s eardrum is about 50 mm2, whereas an average human’s is about 60 mm2. In addition while a human’s cochlea is spiral made of 2.5 turns that holds about 3500 inner hair cells, your dog’s has 3.25 turns and about the same number of hair cells. In short: dogs probably have better high frequency hearing because their eardrums are better tuned to shorter wavelength sounds and their sensory hair cells are spread out over a longer distance, giving them a wider range.

Interest in the how hearing works in animals goes back centuries. Classical image of comparative ear anatomy from 1789 by Andreae Comparetti.

Interest in the how hearing works in animals goes back centuries. Classical image of comparative ear anatomy from 1789 by Andreae Comparetti.

Then again, if hearing was just about size of the ear components, then you’d expect that yappy 5 pound Chihuahua to hear much higher frequencies than the lumbering 100 pound St. Bernard. Yet hearing sensitivity from the two ends of the dog spectrum don’t vary by much. This is because there’s a big difference between what the ear can mechanically detect and what the animal actually hears. Chihuahuas and St. Bernards are both breeds derived from a common wolf-like ancestor that probably didn’t have as much variability as we’ve imposed on the domesticated dog, so their brains are still largely tuned to hear what a medium to large pseudo wolf-like animal should hear (Heffner, 1983).

But hearing is more than just detection of sound. It’s also important to figure out where the sound is coming from. A sound’s location is calculated in the superior olive – nuclei in the brainstem that compare the difference in time of arrival of low frequency sounds at your ears and the difference in amplitude between your ears (because your head gets in the way, making a sound “shadow” on the side of your head furthest from the sound) for higher frequency sounds. This means that animals with very large heads, like elephants, will be able to figure out the location of longer wavelength (lower pitched) sounds, but probably will have problems localizing high pitched sounds because the shorter frequencies will not even get to the other side of their heads at a useful level. On the other hand, smaller animals, which often have large external ears, are under greater selective pressure to localize higher pitched sounds, but have heads too small to pick up the very low infrasonic sounds that elephants use.

Audiograms (auditory sensitivity in air measured in dB SPL) by frequency of animals of different sizes showing the shift of maximum sensitivity to lower frequencies with increased size. Data replotted based on audiogram data by Sivian and White, 1933; ISO 1961; Heffner and Masterton, 1980; Heffner and Heffner, 1982; Heffner, 1983; Jackson et al, 1999.

Audiograms (auditory sensitivity in air measured in dB SPL) by frequency of animals of different sizes showing the shift of maximum sensitivity to lower frequencies with increased size. Data replotted based on audiogram data by Sivian and White (1933). “On minimum audible sound fields.” Journal of the Acoustical Society of America, 4: 288-321; ISO 1961; Heffner, H., & Masterton, B. (1980). “Hearing in glires: domestic rabbit, cotton rat, feral house mouse, and kangaroo rat.” Journal of the Acoustical Society of America, 68, 1584-1599.; Heffner, R. S., & Heffner, H. E. (1982). “Hearing in the elephant: Absolute sensitivity, frequency discrimination, and sound localization.” Journal of Comparative and Physiological Psychology, 96, 926-944.; Heffner H.E. (1983). “Hearing in large and small dogs: Absolute thresholds and size of the tympanic membrane.” Behav. Neurosci. 97: 310-318. ; Jackson, L.L., et al.(1999). “Free-field audiogram of the Japanese macaque (Macaca fuscata).” Journal of the Acoustical Society of America, 106: 3017-3023.

But you as a human are a fairly big mammal. If you look up “Body Size Species Richness Distribution” which shows the relative size of animals living in a given area, you’ll find that humans are among the largest animals in North America (Brown and Nicoletto, 1991). And your hearing abilities scale well with other terrestrial mammals, so you can stop feeling bad about your dog hearing “better.” But what if, by comic-book science or alternate evolution, you were much bigger or smaller? What would the world sound like? Imagine you were suddenly mouse-sized, scrambling along the floor of an office. While the usual chatter of humans would be almost completely inaudible, the world would be filled with a cacophony of ultrasonics. Fluorescent lights and computer monitors would scream in the 30-50 kHz range. Ultrasonic eddies would hiss loudly from air conditioning vents. Smartphones would not play music, but rather hum and squeal as their displays changed.

And if you were larger? For a human scaled up to elephantine dimensions, the sounds of the world would shift downward. While you could still hear (and possibly understand) human speech and music, the fine nuances from the upper frequency ranges would be lost, voices audible but mumbled and hard to localize. But you would gain the infrasonic world, the low rumbles of traffic noise and thrumming of heavy machinery taking on pitch, color and meaning. The seismic world of earthquakes and volcanoes would become part of your auditory tapestry. And you would hear greater distances as long wavelengths of low frequency sounds wrap around everything but the largest obstructions, letting you hear the foghorns miles distant as if they were bird calls nearby.

But these sounds are still in the realm of biological listeners, and the universe operates on scales far beyond that. The sounds from objects, large and small, have their own acoustic world, many beyond our ability to detect with the equipment evolution has provided. Weather phenomena, from gentle breezes to devastating tornadoes, blast throughout the infrasonic and ultrasonic ranges. Meteorites create infrasonic signatures through the upper atmosphere, trackable using a system devised to detect incoming ICBMs. Geophones, specialized low frequency microphones, pick up the sounds of extremely low frequency signals foretelling of volcanic eruptions and earthquakes. Beyond the earth, we translate electromagnetic frequencies into the audible range, letting us listen to the whistlers and hoppers that signal the flow of charged particles and lightning in the atmospheres of Earth and Jupiter, microwave signals of the remains of the Big Bang, and send listening devices on our spacecraft to let us hear the winds on Titan.

Here is a recording of whistlers recorded by the Van Allen Probes currently orbiting high in the upper atmosphere:

When the computer freezes or the phone battery dies, we complain about how much technology frustrates us and complicates our lives. But our audio technology is also the source of wonder, not only letting us talk to a friend around the world or listen to a podcast from astronauts orbiting the Earth, but letting us listen in on unheard worlds. Ultrasonic microphones let us listen in on bat echolocation and mouse songs, geophones let us wonder at elephants using infrasonic rumbles to communicate long distances and find water. And scientific translation tools let us shift the vibrations of the solar wind and aurora or even the patterns of pure math into human scaled songs of the greater universe. We are no longer constrained (or protected) by the ears that evolution has given us. Our auditory world has expanded into an acoustic ecology that contains the entire universe, and the implications of that remain wonderfully unclear.


Exhibit: Home Office

This is a recording made with standard stereo microphones of my home office. Aside from usual typing, mouse clicking and computer sounds, there are a couple of 3D printers running, some music playing, largely an environment you don’t pay much attention to while you’re working in it, yet acoustically very rich if you pay attention.


This sample was made by pitch shifting the frequencies of sonicoffice.wav down so that the ultrasonic moves into the normal human range and cuts off at about 1-2 kHz as if you were hearing with mouse ears. Sounds normally inaudible, like the squealing of the computer monitor cycling on kick in and the high pitched sound of the stepper motors from the 3D printer suddenly become much louder, while the familiar sounds are mostly gone.


This recording of the office was made with a Clarke Geophone, a seismic microphone used by geologists to pick up underground vibration. It’s primary sensitivity is around 80 Hz, although it’s range is from 0.1 Hz up to about 2 kHz. All you hear in this recording are very low frequency sounds and impacts (footsteps, keyboard strikes, vibration from printers, some fan vibration) that you usually ignore since your ears are not very well tuned to frequencies under 100 Hz.


Finally, this sample was made by pitch shifting the frequencies of infrasonicoffice.wav up as if you had grown to elephantine proportions. Footsteps and computer fan noises (usually almost indetectable at 60 Hz) become loud and tonal, and all the normal pitch of music and computer typing has disappeared aside from the bass. (WARNING: The fan noise is really annoying).


The point is: a space can sound radically different depending on the frequency ranges you hear. Different elements of the acoustic environment pop up depending on the type of recording instrument you use (ultrasonic microphone, regular microphones or geophones) or the size and sensitivity of your ears.

Spectrograms (plots of acoustic energy [color] over time [horizontal axis] by frequency band [vertical axis]) from a 90 second recording in the author’s home office covering the auditory range from ultrasonic frequencies (>20 kHz top) to the sonic (20 Hz-20 kHz, middle) to the low frequency and infrasonic (<20 Hz).

Spectrograms (plots of acoustic energy [color] over time [horizontal axis] by frequency band [vertical axis]) from a 90 second recording in the author’s home office covering the auditory range from ultrasonic frequencies (>20 kHz top) to the sonic (20 Hz-20 kHz, middle) to the low frequency and infrasonic (<20 Hz).

Featured image by Flickr User Jaime Wong.

Seth S. Horowitz, Ph.D. is a neuroscientist whose work in comparative and human hearing, balance and sleep research has been funded by the National Institutes of Health, National Science Foundation, and NASA. He has taught classes in animal behavior, neuroethology, brain development, the biology of hearing, and the musical mind. As chief neuroscientist at NeuroPop, Inc., he applies basic research to real world auditory applications and works extensively on educational outreach with The Engine Institute, a non-profit devoted to exploring the intersection between science and the arts. His book The Universal Sense: How Hearing Shapes the Mind was released by Bloomsbury in September 2012.

tape reel

REWIND! If you liked this post, check out …

Reproducing Traces of War: Listening to Gas Shell Bombardment, 1918– Brian Hanrahan

Learning to Listen Beyond Our Ears– Owen Marshall

This is Your Body on the Velvet Underground– Jacob Smith

Brasil Ao Vivo!: The Sonic Pleasures of Liveness in Brazilian Popular Culture


Sound and Pleasure2After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, a screamtastic meditation from Yvon Bonenfant, and a heaping plate of food sounds from Steph Ceraso, our summer Sound and Pleasure series gets even louder with Kariann Goldschmidts work on live events in Brazil. Brasil Ao Vivo! --JS, Editor-in-Chief


Brazilians pray, cheer and celebrate in public and often in close physical proximity to each other.  From the nearly 3 million people that flocked to Copacabana Beach to hear Pope Francis lead a mass in 2013 to the huge crowds that regularly turn out for concerts at Maracanã stadium, Brazilians earn their global reputation for large-scale public events. Of course there is Carnival in Rio de Janeiro and Salvador; the largest LGBT Pride Parade in the world held in São Paulo; and then there is football.

The relationship between large-scale public events and sound hit home as the country reacted to the national team’s humiliating loss to Germany in the semi-final round of the 2014 FIFA World Cup. The world witnessed a different kind of public outpouring as the Brazilian public mourned. Within hours of the initial shock at the lopsided score, images of Brazilian football fans weeping and screaming in the stadium and on the street became a humorous meme with music and sound playing a prominent role. By the next day, most Brazilian football observers were taking pleasure in the public spectacle of weeping fans.  With the abundance of images featuring hysteria,  videos mocking the intensity of the crying went viral with dramatic musical scores. One observer proclaimed : “essa capacidade de rir de nós mesmos é uma das melhores qualidades”; the capacity to laugh at ourselves is one of our best qualities. That Brazilians express all varieties of emotions and annual passages together in public for everyone to witness, even when they border on campy excess, allow for everyone to feel the pleasures of community and the power of public performance.

"Abschlussfeier Maracana Fifa WM 2014" by Flickr user Marco Verch, CC BY 2.0

“Abschlussfeier Maracana Fifa WM 2014″ by Flickr user Marco Verch, CC BY 2.0

All of this led me to believe that such a public culture has an effect on the aesthetics of what performance studies scholar Philip Auslander calls “liveness” in recorded music and related viral media. Auslander argues that the appeal of liveness for television broadcasts, concerts, and other stage performances allows audiences to feel the immediacy of the moment even if the presence of mediation, such as screens and on-air censorship, is obvious. The international spectacle of Brazilians emoting en masse, then, has a direct relationship with Brazilian sonic aesthetics. Nowhere, I argue, is this more prominent than in the (sometimes viral) popularity of live recordings.

That immediacy Auslander speaks of spreads to many aspects of Brazilian popular culture, including the popularity of concert DVDs and albums which are regularly listed among the most popular domestic recordings. In fact, concert records tend to be more popular than the studio albums that inspire the tour. These live albums often carry the designations Ao Vivo, live or MTV Acústico (the equivalent of the Unplugged albums popular in the United States), and they are often recorded in such a way so as to feature the interaction of the crowds. In place of the draw for authenticity (a value that permeates the MTV Unplugged recordings) is the love for community, and for experiencing big emotions together no matter how obviously they are mediated through cameras, microphones and other technology. Through the example of the continued popularity of live albums in Brazil, there is an opening for a different theorization for sounding liveness; in place of celebrating canonic performances and virtuosity, the valorization of liveness in Brazil reinforces the importance of crowds and the so-called “popular classes” at the root of the politicized singer-songwriter genre MPB or Música Popular Brasileira.

The pleasure and preference for live recordings also extends to social media. For meme chasers, a good example of this is Michel Teló’s 2011 hit “Ai Se Eu Te Pego.” The song and video were recorded ao vivo before a crowd dominated by young women. A close listen reveals that sounds of Teló’s female audience members are just as important as his voice  even if his voice is only slightly louder in the mix. There is barely a moment in the recording when the audience stops making itself heard; the engineering revels in their presence. This is especially obvious during the opening seconds of the track when Teló and his audience sing “Nossa, nossa / assim você me mata / Ai, se eu te pego / Ai, ai, se eu te pego” [Wow, wow / you kill me like that / Ah, if I could get you / ah, ah, if I could get you] in unison at nearly the same volume in the mix. When the accordion and electric bass (crucial instruments for the song’s forró style) finally enter over the screaming audience, there is a noticeable break in the tension set up by the audience and Teló singing together. Their cries, like those in other live recordings, illustrate Teló’s appeal to the crowd in that moment while also allowing other listeners to imagine themselves there.

Teló’s song went viral (as of this writing, the official version currently has nearly 580 million views on YouTube and over 72 million plays on Spotify), with alternate video versions teaching the song’s dance steps and others highlighting global football stars dancing and singing along to the song. At one point Neymar, the national team’s biggest hope for World Cup victory, sang with Teló in front of a crowd. In general, Teló’s live songs easily outpace his studio recordings in terms of virality, and, I would argue, that a major part of the appeal of “Ai Se Eu Te Pego” is its provenance in a concert setting. It is just as important that the screaming throngs of women are audible as it is for those dance steps to be easy and recognizable. The liveness of the recording is so important, in fact, that the screaming audience appears as sampled snippets in the Pitbull remix. In its viral form, Teló’s song united the popularity of live spectacle with Brazil’s enthusiasm for other live events, merging concert goers with football fans.

The popularity of Teló’s live song is not an isolated incident. Look, for example, at record sales figures for all time.  Two are live albums by artists who do not appear elsewhere on the list. Other albums that have sold more than 2 million copies in Brazil alone are by Roberto Carlos (Acústico MTV) and the teen pop/rock duo Sandy and Júnior (As Quatro Estações ao Vivo and Era Uma Vez… Ao Vivo). In 2011, five of the top ten albums in Brazil fit the ao vivo mode with little regard to genre: MPB stars Caetano Veloso and Maria Gadú are there alongside sertanejo artists Paula Fernandes and Luan Santana. In 2012, three of the top 20 best-sellers were live albums. Meanwhile,  DVDs of concerts in Brazil continue to be strong sellers. Thus, the communal pleasure palpable on-screen translates to that experienced in the home.

"Eric Clapton - Unplugged" by Flickr user Ian Alexander Martin, CC BY-NC-ND 2.0

“Eric Clapton – Unplugged” by Flickr user Ian Alexander Martin, CC BY-NC-ND 2.0

Compare this with the status of live records in the United States in the last few years where they have rarely seen any chart success. If anything, liveness continues in YouTube clips and Spotify Sessions but not in physical sales and downloads. This is probably because live albums for U.S. based artists are embedded with different values having to do with the rock authenticity rather than communal pleasure. These performances demonstrate the chops of the musician and valorize the concerts (and tours) as events. The double live albums from the 1970s such as as Frampton Comes Alive, Lynyrd Skynyrd’s One More From The Road, and Kiss Alive! hold a prized place in the classic rock canon, often as much for extended guitar solos rather as the screaming throngs of fans. In the late ‘80s and early ’90s live albums, especially MTV Unplugged, re-inscribed a love of liveness through acoustic instruments and songs that reached back into the roots of American popular music. Eric Clapton’s Unplugged (1992) even topped the Billboard album charts and won 6 Grammy awards including Album of the Year while other records such as Nirvana’s MTV Unplugged in New York and U2’s Rattle and Hum were multi-platinum hits. While there is the occasional top-40 live single, these songs are the exception to a genre of that has has moved liveness  to YouTube rather than streaming and MP3 markets.

SO! contributor Osvaldo Oyola has noted there is a tension between the efforts recording engineers often go through to make studio recordings sound as immediate as possible, and those that call attention to the recording process. Live records replace the need to sound polished with the need to sound spontaneous, often reveling in mistakes and banter. That immediacy is something I enjoy when listening to live recordings and it has a parallel for many people who participate in the reception of major events in real time through social media.

In Brazil, audiences enjoy the immense power of participation in live events.  As part of a larger work in progress I’m particularly fascinated by how this power and pleasure is mediated through the sonic experience of recordings and viral social media. Whether they are sharing tears over an international football loss or singing along to “Ai Se Eu Te Pego”  Brazilians extend Auslander’s liveness by prolonging and replaying the  immediacy of the crowds to experience that shared sonic moment, again and again.

Kariann Goldschmitt is a Visiting Lecturer in the Faculty of Music at University of Cambridge. Her scholarly work focuses on Brazilian music, modes of listening, and sonic branding in the global cultural industries. She has published in the Oxford Handbook of Mobile Music Studies, Popular Music and Society, American Music, Yearbook for Traditional Music, and Luso-Brazilian Review and contributes to the South American cultural magazine, Sounds and Colours.

Featured image: Adapted from “Gloria” by Flickr user Lourenço Fabrino, CC BY-NC-SA 2.0

tape reelREWIND! . . .If you liked this post, you may also dig:

Sound-politics in São Paulo, Brazil– Leonardo Cardoso

Calling Out To (Anti)Liveness: Recording and the Question of Presence–Osvaldo Oyola

Hello, Americans: Orson Welles, Latin America, and the Sounds of the “Good Neighbor“– Tom McEnaney

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