This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny. Last week, Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture) introduced us to the sonic ratchetness of Baddie Bey; the week before you heard our Beyoncé roundtable podcast featuring our first two writers, Priscilla Peña Ovalle (English, University of Oregon) and Kevin Allred (Women and Gender Studies, Rutgers)–as well as Courtney Marshall (English, University of New Hampshire) and Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!), who will close out our series next week. Today, madison moore gives us not only great face but killer hair choreo. Mic drop. Hair flip.–Editor-in-Chief Jennifer Stoever
“Which Beyoncé are you trying to do?,” a sale associate at Beauty Full, the largest beauty supply house in Richmond, Virginia, asked me. It was a good question, because the shop had whole rows of wigs and ponytails that conjured Beyoncé enough for what I needed to do. Choosing just one would be tough.
“This one is very Beyoncé,” he said, pointing to a style reminiscent of the huge, teased out curly Afro Beyoncé worked in the early 2000s. I wasn’t really feeling this particular style but I could tell my sales guy was living it. “It’s not fierce enough!” I told him. “I need something that really moves!” I’d been invited to give an hour-long lecture on Beyoncé at a university, one of my first gigs, and I was out at the last minute shopping for a wig to wear during my talk so that I could give the children a little sip of Beyoncé. That’s when I saw it: a long, black and dark brown two-toned wig with curls for eternity that I knew would look great on stage. Come on, wig!
I wanted to wear a wig “that really moves!” during this talk to demonstrate what I feel is the creative genius of Beyoncé’s performance persona: what I call “hair choreography.” Not unlike dance moves intended for the body, “hair choreography” is a mode of performance that uses hair to add visual drama to the overall texture of sound and it’s the special genius of Beyoncé’s stagecraft. On one occasion some friends and I were drinking wine and downing live Beyoncé videos on YouTube when one of us was like “I am living for her hair choreography!” I’m not sure we invented the concept but the phrase “hair choreography” has certainly stuck with me. Hair choreography is one of the secret weapons of the pop diva, those places in a live performance where she flips and whips her hair in exactly the right point, using “haircrobatics” to punctuate a moment, a feeling, raising the stakes, the sex appeal, and even the energy in the audience.
Hair choreography is exciting because it tells a story, but even more than telling a good story in performance “hair choreography” punctuates everything else happening on stage: the lights, the dance moves, the glitter, the sequins, the music. In this way, “hair choreography” becomes part of the spectacular offering of stage presence; a type of magnetism that, despite everything else happening on stage, draws us into a single performer – the star – whose single energy needs fill up the whole space. “Hair choreography” occurs in those moments of a live performance where the hair is flipped, whipped, dipped, spun and amplified during the most exciting, emotion-filled sounds and dance moves.
Even though many scholars still often approach them as separate practices, sound and motion are so fluidly entangled, as Jennifer Stoever has revealed. In this way, “hair choreography” builds on performance studies scholar Imani Kai Johnson’s call for the “aural-kinesthetic.” The “aural-kinesthetic” is not a method or a theory but simply a way for scholars to think about how music and movement happen at the same time. “Hair choreography” is about the relationship between sound, body and movement, and how each of those comes together to leave a visceral impact on an audience.
One video that shows the importance of hair choreography to Beyoncé’s package is her medley “If I Were A Boy/You Oughta Know,” a mélange of the soft hard rock her own track coupled up with the aggressive rock of Alanis Morissette’s iconic break-up jam of the same title. In the clip, as Beyoncé segues from “If I Were A Boy” into “You Oughta Know” the wind machines appear to blow her hair faster, and with every emotional note or beat she knocks her head to the side with attitude, forcing her straight hair with it. By the time Beyoncé sings “And I’m here, to remind you…,” the most emotional (and recognizable) transition of the song, the hair is already going full blast. Guitars and drums go off while strobe lights engulf the stage in a frenzy of chaos.
At “You, you, you oughta know” she falls to her knees and performs a choreographed head bang while sliding across the floor using only her knees. It’s important to note here that the singing has stopped because this is a moment of “hair choreography,” a transition indicating an impending change in mood.
Everyone loves Beyoncé’s hair. In her will the late comedian Joan Rivers requested “a wind machine so that even in the casket my hair is blowing just like Beyoncé’s.” There are countless YouTube tutorials showing young girls how they too can achieve that Beyoncé look with weaves, wigs and lace fronts. Even the comedian Sommore, who stared in the 2001 film Queens of Comedy , had something to say about Beyoncé’s hair:
Beyoncé is a bad motherfucker. Oh this bitch bad. Let me tell ya’ll how bad this bitch is. I went to see her concert in Atlantic City after she had her baby. I sat in the second row – this bitch was flawless. I mean I’m talking about the bitch was flawless. Only problem I had with Beyoncé…she had on too much hair! This bitch came out she had at least 18 packs of hair on. She came out I thought the bitch was the cowardly lion from The Wiz. I’m sitting there in awe of this bitch neck, I’m like, “This bitch neck is strong as a motherfucker!”
All jokes aside, the mystery of Beyoncé’s hair-–and all of the technologies involved in keeping it moving–is part of the genius of her brand image, particularly because it works to make her ethnically ambiguous.. Having various types of hairstyles allows her creole body to infinitely play with race, and this makes her marketable to nearly everyone. Is she black? Is she Spanish? Is she biracial? Could she be Brazilian or from Latin America? Yes. In this way, her hair choreography not only punctuates her sound, but it shapes the very way it is heard, enabling her to morph into more personalities and fit into more demographics than even Lady Gaga or Madonna. It’s why she’s able to sound sexy or inspirational, “hood” or “classy,” vampy or masculine, vocal or dance-y. Look at a video like “XO,” to me the most mass-marketable song on BEYONCE. First of all she looks fabulous, but I think it’s hard to watch that video and not feel like it’s specifically pitched to 15-year-old white girls in Connecticut. Everything about the video, especially her sweeping hair flourishes, positions Beyoncé as relatable to teenage girls all over the US.
As dance studies scholar Melissa Blanco Borelli sees it the mulatta body engages with a practice she calls “Hip(g)nosis,” or a type of hypnosis enacted by the yellow-bodied performer on fascinated audiences. This type of hypnotics, via the hips, “exposes the male gaze” by thinking through the “pleasure and consumption of the mulatta…” (She Is Cuba, forthcoming, Oxford University Press). Through hip(g)nosis Beyoncé has learned to use her ambiguous skin color and hair optics to her (monetary) advantage as a way to slide in and out of ethnic categories. Indeed, what does the fact that she is the lightest member of Destiny’s Child and also the groups’ most successful member have to do with her celebrity? The irony in all of this race play is that she was recently awarded the Michael Jackson Video Vanguard Award after her jaw-dropping 15-minute performance at the MTV Video Music Awards, and she is one of the few contemporary black pop singers who can play with race in the same way Michael Jackson did.
When I watched her recent MTV VMA performance I screamed a lot during her show, but the one moment I remember specifically, and still keep rewinding back to, happened right at the end of “Mine,” to me the best track on BEYONCE. She vamps “MTV, Welcome to My World,” and quickly spins and flips that hair back around baby, giving face to the camera, making millions of queens all over America scream YAASSS!!! at the top of their lungs. Beyoncé herself nodded back to queer performance and performers during a performance of “XO” this year on February 28th 2014 at the O2 Arena in London, after one overzealous fan threw a wig at Beyoncé as she sauntered off the stage and into the crowd (3:17).
When she turned around to pick the wig up she ad libbed “You got me snatching wigs, snatching wigs” into her microphone, knowing perfectly well that “Beyoncé snatching wigs” is one of the most popular fan-created Internet memes. In black gay male performance culture people often talk about “snatching wigs” or “coming for your wig,” and to this end scholars like E. Patrick Johnson and Marlon Bailey have done important work in theorizing the interplay between black gay colloquialisms and performance. If you’re “snatching wigs” then you’re performing better than everybody else while completely eradicating the competition. You’re seemingly indefatigable. Snatching a wig means a particular performance was highly effective or unique, and a snatched wig implies how an audience might surrender itself to a strong performer, as was the case with the aforementioned wig thrower. Beyoncé definitely understands the power of stage presence; a type of magnetism that, despite everything else happening on stage, draws us into a single performer – the star – whose single energy needs fill up the whole space. Filling up an empty stage with a single body is a lot of space to fill if you think about it. And making an audience focus on you when there are 10,000 other things are happening around you is an even more challenging task.
But “snatching wigs” can also mean you’re revealing someone’s deepest secrets, something you know they’re hiding. What’s underneath a wig but a secret – your real hair texture, a bald spot you don’t want anyone else to know about. A snatched wig can mean a break of the illusion. When I wore that wig during my Beyoncé talk to demonstrate hair choreography everyone knew it was fake – I put it on in front of them – but if the wig came off the illusion would have been broken nonetheless.
Part of Beyoncé’s monumental fame has to do with the fact that while she synchronizes, punctuates, captivates, and performs, she never lets us see underneath her wig. She just lets it whip.
madison moore (Ph.D., American Studies, Yale University, 2012) is a research associate in the Department of English at King’s College London. Trained in performance studies and popular culture, madison is a DJ, writer and pop culture scholar with expertise in nightlife culture, fashion, queer studies, contemporary art and performance, alternative subcultures and urban aesthetics. He is a staff writer at Thought Catalog, Splice Today, and his other writing has appeared in Vice, Interview magazine, Art in America, Dancecult: Journal of Electronic Dance Music Culture, the Journal of Popular Music Studies and Theater magazine. He is the author of the Thought Catalog original e-book How to Be Beyoncé. His first book, The Theory of the Fabulous Class, will be published by Yale University Press.
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Karaoke and Ventriloquism: Echoes and Divergences-Karen Tongson and Sarah Kessler
– Yvon Bonefant
“New Wave Saved My Life*”-Wanda Alarcon
This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny. Last Monday, you heard from Kevin Allred (Women and Gender Studies, Rutgers) who read Beyoncé’s track “No Angel” against the New York Times’ reference to Michael Brown as #noangel. You will also hear from Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!), Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture), and Madison Moore (Research Associate in the Department of English at King’s College, University of London and author of How to Be Beyoncé). Today, Priscilla Peña Ovalle (English, University of Oregon) gives us full Beyoncé realness, from TMZ Elevator to Beyoncé and Back Again,–Editor-in-Chief Jennifer Stoever
Less than six months after Beyoncé released Beyoncé, she was momentarily silenced on the small screen when the gossip site TMZ released silent elevator security footage of a fight between her famous husband and sister. Doubly framed by the black and white of a surveillance video screen surreptitiously captured on a security guard’s camera-phone, the video’s silence left plenty of room for speculation. But the footage also revealed a woman conscious that her life is on record: Beyoncé’s body seemed to elude the camera’s full view and she emerged from the elevator with a camera-ready smile.
Like Kevin Allred in his powerful reading of “No Angel,” I could not help but rethink Beyoncé in the wake of Michael Brown’s murder. I already read Beyoncé as a sophisticated response to the visual and aural policing of black female bodies, but the closed-circuit images of Beyoncé on TMZ (and in Beyoncé) made me reconsider silence as a damning convention of video surveillance; like Aaron Trammell in “Video Gaming and the Sonic Feedback of Surveillance,” I questioned (the lack of) sound as a technique of control. When the camera-phone recording of Kajieme Powell’s murder, photographed and narrated by a community member in real-time, was released with silent surveillance footage of the alleged theft, my appreciation of Beyoncé—as a response to those silent damnations—took a new turn.
“Resounding Silence and Surveillance” argues that Beyoncé returns the media’s visual-aural gaze. Because of its pop package, the album’s artistic composition and socio-cultural merit are often underestimated. Like the silence of surveillance footage, omitting any one sensory element from Beyoncé distorts the holistic meaning. To untangle this critically complex interplay of audio and video, I analyze the visualized song “Haunted” and briefly address the single “***Flawless” to show how the artist’s triple consciousness anchors Beyoncé. She is on to us: Beyoncé is the culmination of an artist who has spent her career watching us watch her. Temporarily silenced by footage that she could not control, Beyoncé resounds that “elevator incident”—and our sonic/optic perceptions of her feminism—with a flawless remix.
“I see music. It’s more than just what I hear,” declares Beyoncé. Her voiceover runs over the black screen that opens the promotional video “Self-Titled.” Released the same day Beyoncé premiered on iTunes, “Self-Titled” directs audiences to “see the whole vision of the album.” By design, Beyoncé is an immersive experience—like watching Michael Jackson’s “Thriller” as a television event on MTV.
Because Beyoncé was born the same year the cable music channel MTV premiered, she has never known a world without the ability to “see music.” In many ways, her visual album reinvigorates the early spirit of MTV: after Beyoncé, we will “never look at music the same way again.” Though music videos exacerbate the pop single obsession that Beyoncé explicitly resists with Beyoncé, they also produce a unique kinetic connection with the listener-viewer, whose experience of sound is visually registered by the body as it processes shots and edits. This is especially true when strong imagery, rhythmic editing, and dance movements are expertly employed, as in Beyoncé.
Beyoncé deftly critiques the beauty and music/media industries that have been central to her pop success. If taken piecemeal, these critiques can be easily dismissed: the sustained gloss of her image works all too well. There is much to say on a video-by-video basis, but I focus here on the specific aural elements of “Haunted” that articulate Beyoncé’s refusal of the music industry’s status quo. This visualized rejection reveals the layers of racism and sexism that nonwhite female artists (even Beyoncé, even today) must negotiate.
Because of my personal and professional interest in music videos, I consumed Beyoncé as she intended: a sequence of MPEG-4 videos rather than AAC audio files. But it was not until I solely listened to the album that I could discern Beyoncé’s maturation as a black female multimedia pop/culture artist. One refrain from “Haunted” was especially effective:
I know if I’m onto you, I’m onto you/ Onto you, you must be on to me
The song’s ethereal quality is amplified by Boots (Jordy Asher), one of Beyoncé’s (then-unknown) collaborators with whom she shares “Haunted”’s writing and producing credit. The track builds slowly, supporting Beyoncé’s “stream of consciousness” delivery with layers of reverberation and waves of synth sounds like “Soundtrack” or the Roland TR-808 kick drum. Punches of bass accelerate the beat until Beyoncé riffs her explicit desire to create something more than a product:
The music winds to a halt, but the song is not over. Breathy, reverberating vocals transition the track and a piano is delicately introduced:
It’s what you do, it’s what you see
I know if I’m haunting you, you must be haunting me
It’s where we go, it’s where we’ll be
I know if I’m onto you, I’m onto you
Onto you, you must be on to me
At this point, the song “Haunted” is split into two videos: “Ghost” (directed by Pierre Debusschere) and “Haunted” (directed by Jonas Åkerlund). The videos’ visual differences exemplify the various points of view—from active subject to object of desire and back again—employed across Beyoncé. “Ghost”’s hypnotic visuals underscore the song’s sentiments: close-ups of Beyoncé’s immaculately lit visage soberly mouthing lyrics are intercut with medium shots of her still body swathed in floating fabric and wide shots of her athletic movements against sparse backgrounds. The ar/rhythmic cuts of “Ghost” enunciate an artistic dissatisfaction with the industry: visuals build against/with the synthetic beat, mixing Beyoncé’s kinetically intense movements with her deadpan delivery.
The fiery agency of “Ghost” sets up the chill of “Haunted,” a voyeuristic tour in which Beyoncé watches and is watched. The “knowing-ness” of her breathy refrain (“I know if I’m haunting you”) is heightened when the tempo accelerates in the song’s second half. There is much to say about “Haunted”—from the interracial family of atomic bomb mannequins to Beyoncé’s writhing boudoir choreography. Most significantly, she is the video’s voyeur and object of surveillance: her face appears on multiple television screens and her voyeur-character is regularly captured on closed-circuit footage. The “Haunted” video soundtrack features the foley and stinger sounds of a horror film, but these surveillance shots feature the low whirr of a film projector rather than silence. The silence of a moving image is so jarring that it compels us to watch differently, so much so that “silent” film scenes utilize a recorded sound of “nothing” (“room tone”) to focus the audience.
When Beyoncé finally resounded the silence of the “elevator incident,” she chose to do it through “***Flawless,” her explicit response to anti-feminist accusations. While the multifaceted anthem gained attention because of Chimamanda Ngozi Adichie’s audio, the song is uniquely infused with a kind of docu-visuality thanks to Ed McMahon’s well-known voice and the Star Search jingle. These bookends cite a young Beyoncé losing to an all-male rock band, the kind heavily programmed during MTV’s early days. The clips reinforce the album’s critique of racial and gender hierarchies while questioning the double-edged “work ethic” required to surpass them. Of course, Beyoncé pre-emptively frames this discussion for us in “Self-Titled,” a necessary step that helps audiences appreciate the many moving parts of her tour de force, including her creative business mind.So when Beyoncé swapped the audio of Adichie and McMahon for Nicki Minaj, it was no less of a feminist move. Instead, Beyoncé silences TMZ gawkers:
She then offers herself as a medium of empowerment. Beyoncé may be part of a billion-dollar empire, but she willingly shares that pleasure with us:
I wake up looking this good
And I wouldn’t change it if I could
(If I could, if I, if I, could)
And you can say what you want, I’m the shit
(What you want I’m the shit, I’m the shit)
(I’m the shit, I’m the shit, I’m the shit)
I want everyone to feel like this tonight
God damn, God damn, God damn!
Beyoncé’s last word is an image. She and her creative team remixed the visuals of the “elevator incident”: the remix single website features black and white photos of Beyoncé and Minaj, simultaneously evoking surveillance footage and the photo booth images of a girls’ night out. Beyoncé is the work of an artist who has spent her career watching us watch her: this minor moment exemplifies Beyoncé’s multimedia resonance as an artist whose power is visible and audible across iTunes and TMZ screens alike.
Thanks to Elizabeth Peterson, Charise Cheney, Loren Kajikawa, André Sirois and Jennifer Stoever for providing research and intellectual support for this essay
Priscilla Peña Ovalle is the Associate Director of the Cinema Studies Program at the University of Oregon. After studying film and interactive media production at Emerson College, she received her PhD from the University of Southern California School of Cinema-Television while collaborating with the Labyrinth Project at the Annenberg Center for Communication. She has written on MTV, Jennifer Lopez, and Beyoncé. Her book, Dance and the Hollywood Latina: Race, Sex, and Stardom (Rutgers University Press, 2011), addresses the symbolic connection between dance and the racialized sexuality of Latinas in popular culture. Her next research project explores the historical, industrial, and cultural function of hair in mainstream film and television. You can find her work in American Quarterly, Theatre Journal, and Women & Performance.
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Aurally Other: Rita Moreno and the Articulation of “Latina-ness”-Priscilla Peña Ovalle
Music Meant to Make You Move: Considering the Aural Kinesthetic–Imani Kai Johnson
Karaoke and Ventriloquism: Echoes and Divergences–Sarah Kessler and Karen Tongson
This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny. In the coming Mondays, you will hear from Priscilla Peña Ovalle (English, University of Oregon), Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!), Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture), and Madison Moore (Research Associate in the Department of English at King’s College, University of London and author of How to Be Beyoncé). Today, we #wakeuplikethis with Kevin Allred (Women and Gender Studies, Rutgers), who refuses to let us fast forward past the understated and discomfiting video track “No Angel.”–Editor-in-Chief Jennifer Stoever
Michael Brown, an unarmed black teenager, was shot to death by white police officer Darren Wilson in Ferguson, Missouri on August 9, 2014, for no apparent reason [see author’s note below]. While the fact that the death of unarmed black men (and women and trans people) at the hands of those in power is, sadly, no unique occurrence, as Melissa Harris-Perry – among countless others – have pointed out, Brown’s death has sparked nation-wide outrage and protests about police brutality, racial injustice, and severely decreased resources for impoverished communities.
In the New York Times’ reportage on Brown’s death, reporter John Eligon found it appropriate to characterize the teenager as “no angel,” as if any amount of alleged wrongdoing or possible character flaws on Brown’s part somehow justified his murder. Both Eligon and the Times were called out on social media and in traditional publications such as the Atlantic, and, while the press quickly apologized, the phrase’s familiar interpellation of victims – especially when they are people of color – as “no angels” lingered: a journalistic gaze born of sympathy with white authority that invalidates an individual’s life, tarnishes their memory, and even rewrites histories.
A powerful counter discourse challenges these racist narratives, however; one we can hear in the dissonant sonics of Beyoncé Knowles-Carter’s “No Angel,” a song that anticipates–and adamantly refutes–the racist notion that people who live, and quite possibly die as Michael Brown did, are anything but valuable.
Released almost 9 months before Brown was killed, Beyoncé’s “No Angel” cannot explicitly be called a response, but the ghosts of black men–living and dead, unfairly judged and mistreated–haunt the entire song. “No Angel” begins with a slow-burning 4-count beat; a low, synthesized, slightly off-kilter kick drum sets the tone for the song while an eerily-lilting high-pitched synthetic warbling noise simultaneously pours out of the speakers. The sound, reminiscent of feedback, drifts between pitches for four painstakingly slow measures before Beyoncé’s vocals kick in. When they do, what we hear is unusual. Her voice reverberates in a breathy, almost too-high falsetto that sounds nothing like the soaring powerhouse vocals of “Halo” or “I Was Here;” nothing like the precise, punctuated staccato of “Single Ladies” or “Run The World (Girls);” and certainly nothing like any of the other songs on BEYONCÉ. Sonic and musical contradictions abound. Neither the kind of impressive falsetto showing a wide range, nor necessarily immediately pleasing to the ear, Beyoncé’s voice is forced. . .and it haunts. Further, the vocals seem to cut the time signature of the song in half, effectively doubling its pace. Its tempo, cadence and vocal dynamics signal “No Angel” as a very different kind of Beyoncé song, one forwarding a sonic and political statement over radio-readiness.
Admittedly, “No Angel” was not initially one of my favorite songs on Beyoncé’s new album. In fact, when teaching this song, most of my students – even the hardcore Beyoncé fans – admit sheepishly to skipping through it because of a feeling of discomfort mainly related to Beyoncé’s vocal delivery. But after a few listens, something clicks: “No Angel” is not supposed to be pleasant, easy listening, but rather it jars and unsettles, just like the impact of news of another unarmed black person killed by white police. We are neither supposed to immediately identify with the audio of “No Angel,” nor possibly even like it.
All about dissonance, the song’s innovation fuels itself with inconsistency and contradiction. Vocally speaking, there are incongruities between the highs and the lows (the bass and the treble or the bass and the soprano), and the abrupt shifts in pacing—the slow pace both in opposition to and contained within the faster pace of the song. Even the stretched and breathy falsetto Beyoncé puts on for most of the song strikes a dissonant chord. Simply put, dissonance is tension, and neither the sonic nor the political tension ends here.
Here’s the thing: we know Beyoncé’s voice doesn’t usually sound like it does on “No Angel.” It is a conscious manipulation. And when coupled with the refrain:
You’re no angel either baby
her voice even becomes a kind of accusation. If Michael Brown is “no angel;” if Beyoncé herself, as the singer and also as a black woman in a racist U.S. society, is also initially “no angel” then, Eligon in the NYT as Brown’s accuser and, by extension, we as the listeners, become “no angel either.” What’s more, Beyoncé ‘s delivery is so deliberately overdone that she can be heard taking deep breaths in between each word of the chorus – something most singers would attempt to hide. Beyoncé chooses instead to push it to the forefront of the recording, audibly projecting each word toward the listener; in effect, slapping us in the face with each syllable, driving that message/accusation straight home.
However, while this forum may be dedicated to the sonic qualities of Beyoncé’s work, I don’t believe we can completely divorce the sonic from the visual for “No Angel,” or anything on BEYONCÉ, as it was specifically marketed and publicized as audio and visual album. BEYONCÉ visual music experience is nothing knew to Beyoncé herself. As far back as Dangerously In Love, Beyoncé forwarded her belief “that harmonies are colors” on an interlude toward the end of the album. For her latest album, she went so far as to strike an exclusive deal with iTunes in which the album was only available as a complete package for the first week of its release – singles could not be purchased separately nor without videos (and vice versa). It would be a disservice to ignore the visual depiction of “No Angel,” directed by @LilInternet and its synaesthetic fusion of sound and sight.
Just as the sonic qualities of the song provoke discomfort, unexpected imagery confronts the eye. First, the video is quite simply not about Beyoncé. She is rarely shown. Instead, Houston street culture and its struggles and poverty, represented largely through the faces of people of color, takes center stage. The video features mainly black men, although there are some images of black women throughout; a stark moment showing black women– raced and sexualized as “no angels”–working as strippers reveals an industry driven not by the agency/desire of the strippers themselves, but rather by the failures of capitalism that often offer few profitable choices to poor women other than sex work (as evidenced in the highlighting money shots/literal shots of money). But the video celebrates the lives of all theses alleged non-angels by showing small moments of happiness – a father smiling with his son; young boys flashing the peace sign with their fingers; sweet glances between lovers, community members proud to show off their jewelry and cars for the camera–redirecting the viewer’s attention to the structural inequality framing many of the images, provoking more voyeuristic viewers to reflect on their own responsibility and complicity in the systems that create poverty and segregation in the first place. Simultaneously, members of the Houston community–as well as diasporic Houstonians–can see themselves represented, even celebrated in the video, as opposed to the usual cinematic vilification and denigration of these very same bodies as “no angels.” Many Houston hop-hop legends appear in the video as well: Bun B, Scarface, Willie D, Z-Ro, and of course Beyoncé herself.
When the camera does linger on Beyoncé, it juxtaposes her iconic image–associated with the wealth and power of her celebrity status–with everyday people of her Houston hometown, including its most impoverished. Beyoncé, the residents, and the city itself stare the viewer down – actively challenging us to see both life and death, both living people and memorials to those, such as Michael Brown, who have died too young. The dissonant tension between life and death, encapsulated in Beyoncé’s voice and the video’s mirroring visuals: the high and the low; the rich and the poor; and the fraught gap in between.
Beyoncé tries to bridge this gap, both visually, through her self-representation in Houston, and sonically, particularly the moment when the refrain “you’re no angel, either. . .baby” finishes and she swings her voice down out of falsetto, into her more powerful full-out throat voice. It is assuredly no coincidence that during those moments she repeats the word “no,” over and over again. With that “no,” she objects to mainstream news vilification, anticipating and objecting to Michael Brown’s characterization as “no angel.” Her voice shifts from the high-falsetto – a sound serving the dual purpose of exposing the above dissonance AND acting as a caress to black communities in Houston, and Ferguson, and on and on – and moves into the heavy throat-voiced complaint and objection. “No, you will not treat my people this way. No, you will not treat ANY people this way,” her sound testifies. And, for viewers not represented in the video, that “you” is them–and she means that realization to feel uncomfortable. Beyoncé’s vocal dissonance and visual images force a confrontation with this accusation: it is not Michael Brown and those represented and celebrated in the video who are “no angels,” but the rest of us who fall short.
So, if we are “no angels, either” what do we do about it? Do we skip the track? Do we sit in front of our computer with the visual evidence of the failure of the American Dream staring us down as we groove to Beyoncé’s vocals? Do we turn off the news coverage in Ferguson, MO and pretend it’s not happening? Beyoncé’s voice provokes these uncomfortable questions and more: What does inequality sound like? What does hope and/or resolution/reparation sound like? Are they the same sound? This is a Beyoncé more in line with artists such as Nina Simone, who famously used her voice to express political critique, and not always in the most “pleasant” ways. “No Angel” is Beyoncé’s audio-visual “Strange Fruit,” positioning her alongside some of the most political and innovative protest singers of our time.
Author’s Note: At the time of Brown’s death, I had already been submitted this article. Due to the eerie coincidence between Beyoncé’s song “No Angel” and Eligon’s characterization of Michael Brown in the New York Times noted during the review process, I reworked the article to bring the two into conversation – which, in fact, they always were, even though I didn’t know it at the time.
Kevin Allred is a musician, activist, and teacher, currently at Rutgers University, where he teaches a signature course he created: “Politicizing Beyoncé.” He lives in Brooklyn, NY with his boyfriend and two elderly dachshunds. Join the Politicizing Beyoncé community at www.facebook.com/politicizingbeyonce. You can also find Kevin at www.kevinallredmusic.com and www.politicizingbeyonce.com.
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There’s a 20-year gap in chronology between KMFDM’s 1993 song “A Drug Against War” and Marc Forster’s 2013 film World War Z, but sonically and ideologically they’re very, very similar. They contain the same kinds of sounds–machine guns, military orders barked over radios, buzzing crowds–and they use these sounds in the same way: to build sonic intensity past its breaking point (a “sonic bombardment brighter than sunlight,” as the KFMDM lyrics say). Their sonic similarity is evidence of neoliberalism’s intensification in the 20 years between them: what was once avant-garde opposition is later mainstream norm.
The songs’ sonic similarity reveals the central role of sound in contemporary biopolitics. By listening closely to “A Drug Against War” and the soundscape of World War Z—a film in which Brad Pitt saves humanity from a zombie apocalypse by giving all survivors a terminal disease—I show sound as more than a privileged aesthetic domain; sound actually provides the epistemic background and the concrete mechanisms for organizing society. Just as vision and “the gaze” are the ideological and technological foundation of panopticism, sound is the ideological and technological foundation of contemporary biopolitics. Much more is at stake in this post than just a song and a film: it takes on how—and why—society is organized as it is. It’s also about a particular understanding of “the sonic”: sound as dynamic patterning.
Because “A Drug Against War” lays out, in fairly elementary form, this “biopolitical” sonic vocabulary, it makes sense to start there. But before I do that, I will briefly define what I understand as ‘biopolitics.’
Like “neoliberalism,” “biopolitics” is a trendy concept whose precise meaning can get lost in loose usage. By “biopolitics,” I mean both an ideology of health and vitality and a political strategy whose medium is “life.” “Life,” here, isn’t individual health, wellness, or existence; it’s the ongoing vitality of the segment of society that counts as “society” tout court (e.g., in white supremacy, that segment would be whites). Biopolitics manages society like a living thing; for example, we often talk about the “health” of the economy, or use metrics such as obesity rates to compare different countries.
As Foucault explains in Society Must Be Defended, biopolitics’ “basic function is to improve life, to prolong its duration, to improve its chances, to avoid accidents, and to compensate for failings” (254). But to do that, power sometimes has to kill. Pruning my raspberry bush causes more berries to sprout, for example, just as weightlifting tears all my muscle fibers so they’ll rebuild in bigger, stronger shape. Killing off the weak is a positive investment in society’s overall strength. Again, Foucault:
The fact that the other dies does not mean simply that I live in the sense that his death guarantees my safety; the death of the other, the death of the bad race, of the inferior race (or the degenerate, or the abnormal) is something that will make life in general healthier: healthier and purer. (Society, 255).
Hitler’s “final solution” is an obvious example of this biopolitical approach to killing, but this practice also informs many contemporary US policies and practices. In the US, black people as a population have significantly higher mortality rates than any other race, for example. Following Foucault, we could say it’s in the interest of white supremacist society to maintain a high mortality rate among black populations because this makes white supremacist society “healthier.” The key point here is this: biopolitics promotes and administers life by generalizing and naturalizing what Foucault calls “the relationship of war: ‘In order to live, you must destroy your enemies’” (Society 256). Biopolitical warfare is precisely what is waged in both “A Drug Against War” and World War Z, and sound emerges as a weapon of choice.
In its original context, KMFDM’s “A Drug Against War” used sound to counter US Presidents Reagan and Bush 1’s War on Drugs/”New World Order” thinking. Indeed, in 1993, it was hard not to hear it as a response to 1991’s Operation Desert Storm, the US’s first military action as the ‘winner’ of the Cold War. It performs, in music, the “cremation of senses in friendly fire,” that its lyrics describe. It burns out our hearing, realizing through sound the sort of “creative destruction” or “shock doctrine” that characterizes neoliberalism more generally. In this rather Nietzschean model, the only way to make something “stronger than ever, ever before” is to first kill it. Death is the means to the most vibrant life.
The lyric–“stronger than ever, ever before”–is the first line of the chorus. At the end of every verse, there’s a short drumroll that leads into it. As S. Alexander Reed notes in Assimilate: A Critical History of Industrial Music, “clocking in at “322 bpm, the eighth-note snare fills at the end of the verses fire at about eleven rounds every second–the same rate as an AK-47” (29). This flourish foreshadows the gesture that, in the song’s bridge [after the second chorus, around 2:17 in the video above], musically “cremates” our senses in friendly fire–in this case, in the rapid fire of percussion. This rapid-fire percussion is one of the sonic elements that “Drug” shares with WWZ; in fact, the chorus uses what is likely (according to Reed) a machine gun sample. The machine gun effect mimics blast drumming. As Ronald Bogue explains in Deleuze’s Wake, blast drumming is a “tactic of accelerating meters to the point of collapse,” produced through the “cut-time alteration of downbeat kick drum and offbeat snare, the accent being heard on the offbeat but felt on the downbeat” (99). “A Drug Against War”’s AK-47 rolls actually accelerate to the point of auditory collapse, i.e. to the point at which humans generally can’t distinguish individual sonic events—the aural equivalent of seeing 24 frames per second as one continuous image. The AK-47′s rolls of ‘friendly’ fire cremate our sense of hearing.
The song’s chorus includes many other sonic elements shared by World War Z: doppler effects (such as the sounds of dropping bombs or planes buzzing the ground), rubble being moved around, military orders barked over radio. In the bridge several kinds of crowd noises are introduced: first, guitars buzz like a swarm of insects; then, a call-and-response in which singer Sascha Koneitzko echoes the chorus (which reverses the usual order in which the chorus echoes the individual leader); finally, a chaotic rabble of voices builds in intensity and leads into the sense-cremating climax.
An extended and intensified version of the “friendly fire” at the end of each verse, “A Drug Against War”’s climax builds to a peak by layering two full measures of AK-47-style drumroll on top of sounds of rabble, evoking the image of the military firing on an unruly crowd. This roll barrels towards the point of auditory collapse–if it got much faster, we’d be unable to distinguish individual rhythmic events, and hear a constant buzz (like in the beginning of the bridge), not a series of eighth notes. The roll’s forward momentum intensifies musical energy to an apex, culminating on the downbeat of the next measure in a florid lead guitar solo.
Describing the song as “sonic bombardment brighter than sunlight,” the lyrics confirm the music (and vice versa). The song overdrives sound until it sublimates into something else–if sunlight is more intense radiation than even soundwaves, here soundwaves amplify to a state more powerful than that. Cremating our senses in friendly fire, KMFDM channels soundwaves into a revolutionary drug, a drug against war. The band presents cleansing fire meant to purify us of disease: just as a fever kills pathogens in our bodies, the song burns our senses to kill a pathogenic ideology. Overdriving mainstream musical taste, offering something so brutal, so damaging to one’s ears, that only the avant-garde can survive, KMFDM inoculates the population against its most reactionary, war-mongering elements. “A Drug Against War” uses sound to perform a biopolitical operation, one that emerges as the basis of WWZ’s plot: the only way to save the human race from the zombies is to kill everything.
World War Z intensifies the horrors of contemporary biopolitics to the point that the only way to recuperate from them is to intensify them even further: in order for humanity to survive, everyone must be dead on their feet. In the sci-fi universe of World War Z, zombies aren’t eating for their survival, but for the survival of the virus they carry; they only attack and eat prey that are also (and primarily) attractive hosts for the virus. Pitt’s character, protagonist Gerry Lane, discovers that terminally ill humans aren’t legible to the zombies as human—that is, as attractive hosts. They won’t live long enough and/or are too weak to aggressively spread the virus. So, he decides the best way to protect humans from zombies and the virus they carry is to infect the remaining people with a deadly but ultimately curable illness. The World Health Organization develops a vaccine that allows healthy people to ‘pass’ as terminal cases. The only difference remaining in the post apocalyptic world of WWZ is between the quasi-dead and the walking dead. Death is the drug against WWZ.
The film doesn’t represent or express the biopolitical recuperation of death visually, but sonically: to make audiences feel what the narrative depicts, WWZ cremates their sense of hearing–often with more amplified and complex versions of the same sonic elements mobilized in “Drug.” Doppler effects, crowd noises, machine guns, military orders barked over radio bombards the film’s audience as sonic “friendly fire.” Though the film’s soundtrack doesn’t actually blow out its audience’s ears (what lawsuits!), it repeatedly simulates sonic cremation; the tinitus-y buzzing one hears after auditory trauma–what one hears in lieu of hearing—functions as a constant refrain. Narratively climactic moments are composed, cinematically, as sonic overdrive. The massive car crash as everyone tries to evacuate NYC in the beginning of the film, the moment when Pitt’s character thinks he may have been infected atop the NJ apartment building, the plane crash outside the Cardiff WHO office–each of these events culminates in tinitus-y ringing. As physical and psychological trauma overwhelms the characters, the film pretends to inflict overwhelming—cremating—auditory trauma on its audience.
In the WWZ universe, sound is destructive; it unleashes the zombie horde. At 49:00, a soldier says: “remember these things are drawn to sound…there’s only one way we’re getting you on that plane, and that’s quiet.” In a scene set in Jerusalem, excessive sound turns something miraculously positive—a Muslim girl and a Jewish girl leading a mixed crowd in song, a mini Arab-Israeli peace accord—Into a massacre. The sound attracts the zombie horde, leading them to swarm and overrun Jerusalem’s walls. Similarly, at the film’s end, Pitt’s character empties a soda machine so the cascade of cans will attract zombies away from the doors he needs to enter. By this point, Pitt’s character has injected himself with a deadly disease, effectively killing himself in order to preserve himself from zombification. The cascade of cans aesthetically represents this narrative point and hearkens back to KMFDM. The cans drop out of the machine at an increasingly rapid rate, mimicking “Drug”’s intensification of percussion events to and/or past the limit of human hearing. Just as Pitt’s character has crashed his body, the cascade of cans crashes our hearing.
The climax presents a narrative and the auditory convergence on the same biopolitical idea: kill everything, because then the best will bounce back, phoenix-like, from that sensory cremation, stronger than ever. Zombies can’t rebound from death, but still-living humans sure can (via immunization). Like a sonic bombardment brighter and more radiant than sunlight, this anti-zombie camouflage tactic phase-shifts death into exceptionally lively life. Just as the muted, tinitus-y moments in the film make the subsequent scenes feel comparatively more sonically rich and dynamic, intentional and carefully managed mass extinction ultimately makes the living more vibrant.
Sound & Biopolitics
Such vibrancy–that is, what Julian Henriques dubs “the dynamics of [the] periodic motion of vibrations” in Sounding Bodies: Reggae Sound Systems, Performance Techniques, and Ways of Knowing (265)–is what “life” and “sound,” as they are conceived by and function in contemporary biopolitics, have in common. “Sound,” according to Henriques is “a particular kind of periodic motion, variation and change” (247). Sound waves are dynamic patterns of intensities (pressure); they move through matter and respond in turn, both to that movement itself and the secondary sound waves (harmonics) that movement produces. WWZ treats this notion of periodic motion, variation, and change as the conceptual basis for the ideally biopolitical “life.” At around 20:00, when Pitt’s character attempts to convince the Latino family sheltering him to leave their apartment with him, he says “movement is life…Moviemento es vida.” Sedentary fortresses protect no one from zombies–we see this repeatedly in the film. The only way to survive is by rapidly adjusting to new conditions. The dynamism of adaptive flows—the ability to bounce back and recuperate (like an echoing pressure wave), to dynamically recombine (like both harmonizing frequencies and like a virus), to find signal in noise–this dynamism is life. Because it adapts to new challenges, because it moves, varies, and changes, life can bounce back from total annihilation, stronger than ever before. Only life lived like sound can be properly and sufficiently resilient. In WWZ, the zombie virus is a eugenic tool that weeds out insufficiently “sonic” life, life that is too static to respond to capitalist and biopolitical mandates for calculable motion, variation, and change.
When read through “Drug,” WWZ illustrates the epistemic and ontological importance of sound to contemporary biopolitics. We think “life” works like we think sound works. Because “life” is the object and the mechanism of biopolitical government, power works on and through us sonically. If we want to analyze, critique, and fight the institutions, structures, and practices that put power to work for white supremacy, cis/het patriarchy, and all other forms of domination, then we need to start thinking and working sonically, too.
Some theorists, such as Elizabeth Grosz and Adriana Cavarero incorrectly think this move to sound and voice is itself revolutionary and counter-hegemonic. Just as the critique posed in 1993’s “Drug” has been co-opted by 2013’s WWZ, white feminist theory’s sonic counter-modernities are the medium of biopolitical white supremacist patriarchy. When we think and work sonically, we’re working with the master’s tools; to bring down the master’s house, we have to use them critically and strategically.
Featured Image by Flickr User crisper fayltrash
Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism will be published by Zer0 books this fall, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.
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On Sound and Pleasure: Meditations on the Human Voice–Yvon Bonenfant
The Noises of Finance– Nick Knouf