Aram Sinnreich

Aram Sinnreich is a writer, musician, media professor and consultant covering the media and entertainment industries, with a special focus on music. Named one of the fifteen “Innovators and Influencers of 2001″ by InformationWeek, Sinnreich is often quoted in media outlets such as The New York Times, Forbes, Billboard, The Wall Street Journal and NPR. Sinnreich currently serves as Managing Partner of Radar Research, a media and technology consultancy, and is Assistant Professor at Rutgers University’s department of Journalism and Media Studies, where he focuses on new media and entertainment. He has written about music and the media industry for publications including The New York Times, Billboard, Wired News, Truthdig and American Quarterly. As a Senior Analyst at Jupiter Research in New York for over five years (1997-2002), he covered the online music and media industries and provided hands-on strategic consulting to companies ranging from Time Warner to Microsoft to Heineken. Most recently, as Director at OMD Ignition Factory (2009-2010), Sinnreich led a marketing innovation unit at the world’s largest media agency.