Tag Archive | Jay-Z

A Brief History of Auto-Tune

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Sound and TechThis is the final article  in Sounding Out!‘s April  Forum on “Sound and Technology.” Every Monday this month, you’ve heard new insights on this age-old pairing from the likes of Sounding Out! veteranos Aaron Trammell and Primus Luta along with new voices Andrew Salvati and Owen Marshall.  These fast-forward folks have shared their thinking about everything from Auto-tune to techie manifestos. Today, Marshall helps us understand just why we want to shift pitch-time so darn bad. Wait, let me clean that up a little bit. . .so darn badly. . .no wait, run that back one more time. . .jjuuuuust a little bit more. . .so damn badly. Whew! There! Perfect!–JS, Editor-in-Chief

A recording engineer once told me a story about a time when he was tasked with “tuning” the lead vocals from a recording session (identifying details have been changed to protect the innocent). Polishing-up vocals is an increasingly common job in the recording business, with some dedicated vocal producers even making it their specialty. Being able to comp, tune, and repair the timing of a vocal take is now a standard skill set among engineers, but in this case things were not going smoothly. Whereas singers usually tend towards being either consistently sharp or flat (“men go flat, women go sharp” as another engineer explained), in this case the vocalist was all over the map, making it difficult to always know exactly what note they were even trying to hit. Complicating matters further was the fact that this band had a decidedly lo-fi, garage-y reputation, making your standard-issue, Glee-grade tuning job decidedly inappropriate.

Undaunted, our engineer pulled up the Auto-Tune plugin inside Pro-Tools and set to work tuning the vocal, to use his words, “artistically” – that is, not perfectly, but enough to keep it from being annoyingly off-key. When the band heard the result, however, they were incensed – “this sounds way too good! Do it again!” The engineer went back to work, this time tuning “even more artistically,” going so far as to pull the singer’s original performance out of tune here and there to compensate for necessary macro-level tuning changes elsewhere.

"Melodyne screencap" by Flickr user Ethan Hein, CC BY-NC-SA 2.0

“Melodyne screencap” by Flickr user Ethan Hein, CC BY-NC-SA 2.0

The product of the tortuous process of tuning and re-tuning apparently satisfied the band, but the story left me puzzled… Why tune the track at all? If the band was so committed to not sounding overproduced, why go to such great lengths to make it sound like you didn’t mess with it? This, I was told, simply wasn’t an option. The engineer couldn’t in good conscience let the performance go un-tuned. Digital pitch correction, it seems, has become the rule, not the exception, so much so that the accepted solution for too much pitch correction is more pitch correction.

Since 1997, recording engineers have used Auto-Tune (or, more accurately, the growing pantheon of digital pitch correction plugins for which Auto-Tune, Kleenex-like, has become the household name) to fix pitchy vocal takes, lend T-Pain his signature vocal sound, and reveal the hidden vocal talents of political pundits. It’s the technology that can make the tone-deaf sing in key, make skilled singers perform more consistently, and make MLK sound like Akon. And at 17 years of age, “The Gerbil,” as some like to call Auto-Tune, is getting a little long in the tooth (certainly by meme standards.) The next U.S. presidential election will include a contingent of voters who have never drawn air that wasn’t once rippled by Cher’s electronically warbling voice in the pre-chorus of “Believe.” A couple of years after that, the Auto-Tune patent will expire and its proprietary status will dissolve into to the collective ownership of the public domain.

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Growing pains aside, digital vocal tuning doesn’t seem to be leaving any time soon. Exact numbers are hard to come by, but it’s safe to say that the vast majority of commercial music produced in the last decade or so has most likely been digitally tuned. Future Music editor Daniel Griffiths has ballpark-estimated that, as early as 2010, pitch correction was used in about 99% of recorded music. Reports of its death are thus premature at best. If pitch correction is seems banal it doesn’t mean it’s on the decline; rather, it’s a sign that we are increasingly accepting its underlying assumptions and internalizing the habits of thought and listening that go along with them.

Headlines in tech journalism are typically reserved for the newest, most groundbreaking gadgets. Often, though, the really interesting stuff only happens once a technology begins to lose its novelty, recede into the background, and quietly incorporate itself into fundamental ways we think about, perceive, and act in the world. Think, for example, about all the ways your embodied perceptual being has been shaped by and tuned-in to, say, the very computer or mobile device you’re reading this on. Setting value judgments aside for a moment, then, it’s worth thinking about where pitch correction technology came from, what assumptions underlie the way it works and how we work with it, and what it means that it feels like “old news.”

"Anti-Tune symbol"

“Anti-Tune symbol”

As is often the case with new musical technologies, digital pitch correction has been the target for no small amount of controversy and even hate. The list of indictments typically includes the homogenization of music, the devaluation of “actual talent,” and the destruction of emotional authenticity. Suffice to say, the technological possibility of ostensibly producing technically “pitch-perfect” performances has wreaked a fair amount of havoc on conventional ways of performing and evaluating music. As Primus Luta reminded us in his SO! piece on the powerful-yet-untranscribable “blue notes” that emerged from the idiosyncrasies of early hardware samplers, musical creativity is at least as much about digging-into and interrogating the apparent limits of a technology as it is about the successful removal of all obstacles to total control of the end result.

Paradoxically, it’s exactly in this spirit that others have come to the technology’s defense: Brian Eno, ever open to the unexpected creative agency of perplexing objects, credits the quantized sound of an overtaxed pitch corrector with renewing his interest in vocal performances. SO!’s own Osvaldo Oyola, channeling Walter Benjamin, has similarly offered a defense of Auto-Tune as a democratizing technology, one that both destabilizes conventional ideas about musical ability and allows everyone to sing in-tune, free from the “tyranny of talent and its proscriptive aesthetics.”

"Audiodatenkompression: Manowar, The Power of Thy Sword" by Wikimedia user Moehre1992, CC BY-SA 3.0

“Audiodatenkompression: Manowar, The Power of Thy Sword” by Wikimedia user Moehre1992, CC BY-SA 3.0

Jonathan Sterne, in his book MP3, offers an alternative to normative accounts of media technology (in this case, narratives either of the decline or rise of expressive technological potential) in the form of “compression histories” – accounts of how media technologies and practices directed towards increasing their efficiency, economy, and mobility can take on unintended cultural lives that reshape the very realities they were supposed to capture in the first place. The algorithms behind the MP3 format, for example, were based in part on psychoacoustic research into the nature of human hearing, framed primarily around the question of how many human voices the telephone company could fit into a limited bandwidth electrical cable while preserving signal intelligibility. The way compressed music files sound to us today, along with the way in which we typically acquire (illegally) and listen to them (distractedly), is deeply conditioned by the practical problems of early telephony. The model listener extracted from psychoacoustic research was created in an effort to learn about the way people listen. Over time, however, through our use of media technologies that have a simulated psychoacoustic subject built-in, we’ve actually learned collectively to listen like a psychoacoustic subject.

Pitch-time manipulation runs largely in parallel to Sterne’s bandwidth compression story. The ability to change a recorded sound’s pitch independently of its playback rate had its origins not in the realm of music technology, but in efforts to time-compress signals for faster communication. Instead of reducing a signal’s bandwidth, pitch manipulation technologies were pioneered to reduce the time required to push the message through the listener’s ears and into their brain. As early as the 1920s, the mechanism of the rotating playback head was being used to manipulate pitch and time interchangeably. By spinning a continuous playback head relative to the motion of the magnetic tape, researchers in electrical engineering, educational psychology, and pedagogy of the blind found that they could increase playback rate of recorded voices without turning the speakers into chipmunks. Alternatively, they could rotate the head against a static piece of tape and allow a single moment of recorded sound to unfold continuously in time – a phenomenon that influenced the development of a quantum theory of information

In the early days of recorded sound some people had found a metaphor for human thought in the path of a phonograph’s needle. When the needle became a head and that head began to spin, ideas about how we think, listen, and communicate followed suit: In 1954 Grant Fairbanks, the director of the University of Illinois’ Speech Research Laboratory, put forth an influential model of the speech-hearing mechanism as a system where the speaker’s conscious intention of what to say next is analogized to a tape recorder full of instructions, its drive “alternately started and stopped, and when the tape is stationary a given unit of instruction is reproduced by a moving scanning head”(136). Pitch time changing was more a model for thinking than it was for singing, and its imagined applications were thus primarily non-musical.

Take for example the Eltro Information Rate Changer. The first commercially available dedicated pitch-time changer, the Eltro advertised its uses as including “pitch correction of helium speech as found in deep sea; Dictation speed testing for typing and steno; Transcribing of material directly to typewriter by adjusting speed of speech to typing ability; medical teaching of heart sounds, breathing sounds etc.by slow playback of these rapid occurrences.” (It was also, incidentally, used by Kubrick to produce the eerily deliberate vocal pacing of HAL 9000). In short, for the earliest “pitch-time correction” technologies, the pitch itself was largely a secondary concern, of interest primarily because it was desirable for the sake of intelligibility to pitch-change time-altered sounds into a more normal-sounding frequency range.

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This coupling of time compression with pitch changing continued well into the era of digital processing. The Eventide Harmonizer, one of the first digital hardware pitch shifters, was initially used to pitch-correct episodes of “I Love Lucy” which had been time-compressed to free-up broadcast time for advertising. Similar broadcast time compression techniques have proliferated and become common in radio and television (see, for example, Davis Foster Wallace’s account of the “cashbox” compressor in his essay on an LA talk radio station.) Speed listening technology initially developed for the visually impaired has similarly become a way of producing the audio “fine print” at the end of radio advertisements.

"H910 Harmonizer" by Wikimedia user Nalzatron, CC BY-SA 3.0

“H910 Harmonizer” by Wikimedia user Nalzatron, CC BY-SA 3.0

Though the popular conversation about Auto-Tune often leaves this part out, it’s hardly a secret that pitch-time correction is as much about saving time as it is about hitting the right note. As Auto-Tune inventor Andy Hildebrand put it,

[Auto-Tune’s] largest effect in the community is it’s changed the economics of sound studios…Before Auto-Tune, sound studios would spend a lot of time with singers, getting them on pitch and getting a good emotional performance. Now they just do the emotional performance, they don’t worry about the pitch, the singer goes home, and they fix it in the mix.

Whereas early pitch-shifters aimed to speed-up our consumption of recorded voices, the ones now used in recording are meant to reduce the actual time spent tracking musicians in studio. One of the implications of this framing is that emotion, pitch, and the performer take on a very particular relationship, one we can find sketched out in the Auto-Tune patent language:

Voices or instruments are out of tune when their pitch is not sufficiently close to standard pitches expected by the listener, given the harmonic fabric and genre of the ensemble. When voices or instruments are out of tune, the emotional qualities of the performance are lost. Correcting intonation, that is, measuring the actual pitch of a note and changing the measured pitch to a standard, solves this problem and restores the performance. (Emphasis mine. Similar passages can be found in Auto-Tune’s technical documentation.)

In the world according to Auto-Tune, the engineer is in the business of getting emotional signals from place to place. Emotion is the message, and pitch is the medium. Incorrect (i.e. unexpected) pitch therefore causes the emotion to be “lost.” While this formulation may strike some people as strange (for example, does it mean that we are unable to register the emotional qualities of a performance from singers who can’t hit notes reliably? Is there no emotionally expressive role for pitched performances that defy their genre’s expectations?), it makes perfect sense within the current affective economy and division of labor and affective economy of the recording studio. It’s a framing that makes it possible, intelligible, and at least somewhat compulsory to have singers “express emotion” as a quality distinct from the notes they hit and have vocal producers fix up the actual pitches after the fact. Both this emotional model of the voice and the model of the psychoacoustic subject are useful frameworks for the particular purposes they serve. The trick is to pay attention to the ways we might find ourselves bending to fit them.

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Owen Marshall is a PhD candidate in Science and Technology Studies at Cornell University. His dissertation research focuses on the articulation of embodied perceptual skills, technological systems, and economies of affect in the recording studio. He is particularly interested in the history and politics of pitch-time correction, cybernetics, and ideas and practices about sensory-technological attunement in general. 

Featured image: “Epic iPhone Auto-Tune App” by Flickr user Photo Giddy, CC BY-NC 2.0

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Fade to Black, Old Sport: How Hip Hop Amplifies Baz Luhrmann’s The Great Gatsby

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When I heard of people flocking to recreate “Gatsby Dress” costumes for Halloween 2013, I couldn’t help but ponder the seemingly-perpetual cultural allure of F. Scott Fitzgerald’s The Great Gatsby, particularly its latest cinematic incarnation in spectacular Baz Luhrmann-style. More than a little of the momentum of the recent revival, however, had everything to do with the film’s soundtrack–executive produced by Jay-Z (who also executive produced the film)–that drew heavily on hip-hop.   This sonic move was not without controversy, however, sparking intense debate when the film was released in May 2013.  Take this line from Vice Magazine’s UK music blog Noisey (from a post snarkily entitled “Who Let The Great Gatsby Soundtrack Happen?”) that describes Kanye West and Jay-Z’s Watch the Throne album, from which many of the film’s songs are taken, as “a record that couldn’t be further removed from West Egg than a pauper trying to gain access to a Gatsby soiree.” This statement reveals more about this particular listener than it does about either the record or the film, which are intimately connected through the labor of Jay-Z and what I theorize here as a “sonic hip hop cosmopolitanism.”

I’ll admit that when I was first hip to The Great Gatsby my junior year of high school, I thought it was boring and couldn’t stand Tom or Daisy Buchanan or their rich white folk problems. I rooted for Jay Gatsby but couldn’t for the life of me understand why he was so sprung over Daisy, who wanted her daughter to be a “beautiful little fool” (17).  But as I got older, I found myself returning to the novel time and time again, coming back to Gatsby like a forlorn lover and reconsidering what Jay Gatsby’s character represents: unrequited love, American idealism,  (capitalistic) hustle, and (white) masculine performance. However, I’ve always been part of the camp that secretly hoped Gatsby was a black man passing for white, yearning for a life – and a woman – out of his grasp no matter how much “new money” he acquired.

It was not until Baz Luhrmann’s film adaptation of Gatsby that I realized how hip (hop) Gatsby really could be.

jay z Gatsby

Image from Vulture’s “Quiz: Jay-Z Lyric or Line From The Great Gatsby?”

Luhrmann’s modernization of classic literary texts is not new; Romeo + Juliet (1996) got me through high school readings of Shakespeare’s play in ways Sparknotes could not. While Shakespeare’s words remained intact, the scenery and aura of the play burst to life on the big screen. Luhrmann uses in that film sonic cues of contemporary (youth) popular culture to make Shakespeare’s characters relatable. Verona is a hip, urban hub of violence that vibrates to grunge and pop artists such as Garbage, Everclear, and Quindon Tarver instead of mandolins and harps. The grittiness of grunge rock signifies the grittiness of Verona street life while Quindon Tarver’s angelic voice signifies the innocence and vulnerability of (first) love.

But Luhrmann’s Gatsby takes it up a notch, looking to hip hop culture as a bridge between the roar of the 1920s and the noise of the present.  Aside from the literal presence of hip hop sound – mostly snippets from Jay-Z and West’s Watch the Throne – the materiality of hip hop sound also serves to update the Gatsby narrative. Consider how Gatsby’s parties are loud and bass-filled with a live jazz band. The loudness of the party and “surround sound” stereo sound of the film amplifies the vibrancy of the Jazz era while drawing in the audience with a contemporary interpretation of live parties seen and heard in contemporary hip hop culture. “The question for me in approaching Gatsby was how to elicit from our audience the same level of excitement and pop cultural immediacy toward the world that Fitzgerald did for his audience?” Luhrmann told Rolling Stone. “And in our age, the energy of jazz is caught in the energy of hip-hop.”

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The film itself is stunning: vividly colored with panoramas and ground shots of New York City, Luhrmann’s film draws in an audience possibly unfamiliar with Fitzgerald’s novel. The film utilizes the more traditional jazz aesthetic that captures the novel’s initial element, but invokes hip hop to span a generational divide and update the (black) cool factor of the film. Indeed, both jazz and hip hop best signify black cool and its commodification into mainstream white America. For example, Norman Mailer’s discussion of the white hipster and Jazz aficionado as a “white Negro” is also tantalizingly useful in thinking of Gatsby as a black man passing for white. His affinity for Jazz and throwing jazzy parties incites the probability of Gatsby’s racial and social background. The film uses sound to create a hybrid of timeless black cool, while highlighting the presence of African Americans’ contributions to American culture. Hip hop’s birthplace and the portal for many immigrants into America, New York is arguably America’s most mythological city, grounded in both white and African American culture memory as such. Jay-Z’s own mythic rise to fame, wealth, and power in New York City–exemplified in some lines from 2009′s “Empire State of Mind,” “Yeah I’m out that Brooklyn, now I’m down in TriBeCa/ Right next to De Niro, but I’ll be hood forever/ I’m the new Sinatra, and since I made it here/I can make it anywhere, yeah, they love me everywhere”– grounds the film’s rags-to-riches mystique.

In addition to such extradiegetic associations,  the film’s soundscape itself enthralls, with brassy, lively instrumented notes of jazz – which carried the sonic narrative of the 1920s – sounds of the hustle and bustle of urban spaces, particularly New York City, and hip hop. The film’s soundscape presents a hybrid of sonic black identities – jazz and hip hop – and uses their blended aesthetics to speak to the continued framework of black popular culture as a gauge of Americanism. In other words, the marginalized perspective is used to decide whether or not something is authentically American or not.

Jay-Z performs at Obama Pre-Election Rally 2012 in  Columbus, Ohio, w/ Bruce Springsteen, Image by Flickr User  Becker1999

Jay-Z performs at Obama Pre-Election Rally 2012 in
Columbus, Ohio, w/ Bruce Springsteen, Image by Flickr User Becker1999

Hip hop aesthetics bridge old New York with the current New York as a foundation of Americanness. Gatsby bridges the old adage of New York as a space of opportunity with the familiar New York adage that Harlem-born and Mt.-Vernon-raised P. Diddy drops in Jermaine Dupri’s “Welcome to Atlanta,”  “if you can make it here, you can make it anywhere,”a call back to Sinatra’s “New York, New York”  that is also echoed by Jay-Z  that forms a foundational trope of the film and the novel.  A particular striking example of the merging of these adages is a scene in the novel where Nick and Gatsby are on their way to the city. They pass a car with black passengers and a white chauffeur:

As we crossed Blackwell’s Island a limousine passed us, driven by a white chauffeur in which sat three modish negroes, two bucks and a girl. I laughed aloud as the yolks of their eyeballs rolled toward us in haughty rivalry.

“Anything can happen now that we’ve slid over this bridge,” I thought; “Anything at all” (69).

While the novel does not describe a sonic accompaniment to Carraway’s observation of the black folks in the limousine, there is an inherent understanding of the “modish” fashion of the black folks as jazzy, as cool. In the film, there is an audible sound associated with the black folks. They are sipping champagne and listening to Watch the Throne. Although visibly symbolic of the 1920s – dressed in zoot suits and flapper dresses – the aural blackness associated with the scene suggests a merger of jazz and hip hop cool and cosmopolitanism.

Gatsby-Rolls

Still from The Great Gatsby (2013)

In order to understand how hip hop updates the struggle for realness, entitlement, and respectability in the Gatsby film, it is important to return to the major sonic influence of the literal hip hop sound in the film: Jay-Z and Watch the Throne.  Jay-Z’s work on the album raises questions of how hip hop culture impacts not only the American dream but the aspirations of mogul-dom seen and heard in the film and novel. Christopher Holmes Smith’s discussion of hip hop moguls in Social Text (Winter 2003) is particularly useful in teasing out the implications behind the hip hop mogul and such figures’ social-cultural responsibility to their respective communities. Holmes Smith argues:

The hip-hop mogul bears the stamp of American tradition, since the figure is typically male, entrepreneurial, and prestigious both in cultural influence and wealth.  The hip-hop mogul is an icon, therefore, of mainstream power and consequently occupies a position of inclusion within many of the nation’s elite social networks and cosmopolitan cultural formations (69).

Jay-Z’s status as a hip hop mogul – serving both as a creative talent and corporate backer – lends credence to thinking about hip hop as a space of entitlement and a site of  struggle to attain that entitlement.  It is from this perspective that I think of Gatsby as a hip hop figure/mogul: his working class background, hyper-performance of white privilege, materialistic pursuit of wealth for visibility, and desperate need for approval as “authentic.” To borrow from rapper Drake, Gatsby “just wanna be successful.”

 Mark Anthony Neal’s discussion of Jay-Z as a hip hop cosmopolitan figure in Looking for Leroy (2013) further enables an understanding of how Jay-Z lends his (sonic) hip hop cosmopolitanism to sonically navigate between hip hop’s working class aesthetics and his own sense of entitlement because of the way he mobilized those working class experiences to become wealthy. While the film does have performances by artists who are not considered hip hop – i.e. Lana Del Rey, Jack White, and Florence+the Machine – Jay-Z’s use of his own raps, including tracks from the Kanye West collaboration Watch the Throne suggests a “sonic hip hop cosmopolitanism”  complements any sense of the film as a case study of white entitlement.  Tracks like “100$ bill,” “No Church in the Wild,” and “Who Can Stop Me” both prop up and tear down Luhrmann’s visual rendition of Fitzgerald’s critique of the uppercrust of America as corruptibly entitled.

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Baz Luhrmann’s adaptation of The Great Gatsby is an intriguing and useful tool through which to analyze the (in)consistencies of race and cultural authenticity in the United States. Both jazz and hip hop exist in the interstitial spaces that lie between black cultural expression and white entitlement to those expressions. Luhrmann uses hip hop’s sonic and cultural aesthetics to pump up the capitalistic and all-American narrative of “pull yourself up by the bootstraps” narrative in Gatsby by also declaring, “get yours by any means necessary.”

Featured Image adapted from Flickr User  kata rokkar

Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!

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The Victoria’s Secret Fashion Show and the Soundtrack of Desire– Marcia Dawkins

Sounding Out! Podcast Episode #8: Can’t Stop Won’t Stop (The Awesomeness)!

Click Phonograph to Download #Blog-O-Versary 3.0 Mix!
(Image by Mafleen; tunes picked by SO! writers & editors!)

There’s a fable that some beats are so contagious that they can transform crowds. “Black magic,” some whisper. Dance magic. The rumors are true – there are some songs so awesome that they simply can’t be stopped. No! As speakers rumble, bodies shake. This is the music of legends, the kind that evokes moods beyond any single person’s control. For Sounding Out!’s third Blog-O-Versary we present a mix so potent that it won’t be stopped. -AT

CLICK HERE TO DOWNLOAD: Blog-O-Versary Mix 3.0: Can’t Stop Won’t Stop (The Awesomeness)!

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The Awesomeness:

“Lonely Boy” – The Black Keys (Wanda Alarcon)
“Alex Chilton” – The Replacements (Aaron Trammell)
“Boquita de Caramelo” – Rodolfo Aicardi (Neil Verma)
“Tightrope” – Janelle Monae (Gustavus Stadler)
“I’m His Girl” – Friends (Gayle Wald)
“Three is the Magic Number” – De La Soul (Jennifer Stoever-Ackerman)
“Todo Tiene Su Final” – Hector Lavoe (Marcia Dawkins)
“Portland Oregon” – Loretta Lynn and Jack White (Bridget Holda)
“Going up the Country” – Kitty, Daisy, and Louis (Andreas Duus Pape)
“I’m His Girl” (Reprise)
“She Don’t Use Jelly” – Flaming Lips (Gina Arnold)
“The White Room” – Cream (Tim Murray)
“Respect (Live at Montery Pop)” – Otis Redding (Damien Keane)
“Electric Relaxation” – A Tribe Called Quest (Ashon Crawley)
“Necessary” – Zule Zoo (David Primus Luta Dodson)
“It Takes Two” – Rob Base and DJ E-Z Rock (Maile Colbert)
“Fake Patois” – Das Racist (Osvaldo Oyola Ortega)
“On to the Next One” – Jay-Z (R.N. Bradley)
“Manteca” – Dizzy Gillespie & Chano Pozo (reina alejandra prado saldivar)
“Balcony Beach” – Latryx (Imani Kai Johnson)
“Thanks” – Brave New Girl (Aram Sinnreich)
“I Can’t Do Anything” – X-Ray Spex (Norma Coates)
“These Days” – R.E.M. (Liana Silva)
“Baby” – Caetano Veloso & Gal Costa (Tom McEnaney)

The Victoria’s Secret Fashion Show and the Soundtrack of Desire

Victoria's secret show 2008

"Victoria's Secret Show 2008" by flickr user cattias.photos under Creative Commons license

As a consumer, you’ve experienced desire: that longing for someone, that appetite for something more, that expectation of pleasure and satisfaction that comes from getting what you want.  Whether what you want ranges from an ideal body type, to a cool technological gadget, to fashionable clothes or new cars, someone beautiful is out there selling it to you—beautifully.  If you’re like me then you’ve found yourself suddenly and inexplicably under the influence of desire, only later trying to understand where your money went.   If you’re a lot like me then you’ll eventually realize that desire has this effect because of the way it looks and, perhaps more importantly, because of the way it sounds.

One of the more interesting snippets of what desire looks and sounds like right now is The Victoria’s Secret Fashion Show (VSFS), which aired on November 29th and rebroadcast on December 15th.  Rappers and rock stars serenade the audience while Victoria’s Secret Angels don Swarovski crystal-encrusted lingerie and angel wings.   The visual and aural cornucopias echo ideas of abundance and break down the boundary between public and private spaces by implying a type of intimacy—Victoria wants to share her secret fantasies (privately) with just us (in public).   The intimacy implied is totally illusive, which makes it all the more desirable.

This illusiveness starts with the models, who enact intimacy and embody silence as the sound of desire.  The VSFS’s onstage choreography fixes women squarely in the visual domain and undercuts their credibility in the sonic domain.  Instead of raising their voices for self-empowerment while on the air the VSFS suggests that women should push up their breasts and show as much cleavage as possible, playing to audiences as seen and not heard.

Bernd Schmitt, David Rogers, and Karen Vrotsos explain what’s behind the VSFS’s strategy of strategic silence in their book, There’s No Business That’s Not Show Business: Marketing in an Experience Culture:

Since 1995 Victoria’s Secret has gone from imitating marketing ideas of true luxury retailers to becoming the model for some of those retailers…  Every step of this dramatic progression has been pure show business—pushing the boundaries of fashion and taste, engaging (and sometimes enraging audiences) and transforming the industry into re-imagining itself. Like a teenager wearing her first Wonderbra.

Through a maelstrom of controversies and publicity over the lack of women’s voices represented in the fashion shows, the VSFS was re-imagined in the early 2000s and took on a (post-)feminist message of empowerment.  Here’s the idea:  VSFS models are “superheroines” because they brandish their assets on their own terms on the catwalk, in an emancipatory celebration. Silent, desired objects are glorified as consumers are bewitched.

The show facilitates desire by creating additional intimacy for consumers, incorporating an “All Access” website replete with revealing video clips and exclusive photos, biographical videos about the models.  The actual broadcast now also airs backstage interviews in which models share their private thoughts about why the VSFS is more than a pornographic commercial or a fantastic rejection of old-school stereotypical bra-burning feminism.  For example, during the show one model commented that she’s “living the American Dream.”  Another said that she feels senses of accomplishment and growth because “It’s every girl’s dream to walk in VSFS…   the minute I stood on the runway I felt like I became a woman.”  Yet another model encouraged young female audience members to aspire to participating in a future VSFS, pronouncing that “someone that’s watching this will be an angel.”

Despite this backstage commentary much goes unsaid. Noticeably absent from the models’ remarks is any mention of how the opportunity to speak their minds is presented only to sell more merchandise that is not certified fair-trade.  Then there’s the total silence around the privileging of light skin and thinness and their relations to higher levels of “erotic capital” in mainstream popular culture.  Out of 10 models in the 2011 show, 3 appeared to be women of color (Asian-American and African-American or mixed race) and only 1 appeared to be a darker-skinned woman of color. No women of color contributed to VSFS’s on-air backstage footage. And, adding insult to representational injury, the women of color are hypersexualized even as they are muted. What’s more is that all models appeared to be under the size of the actual US female consumer (sizes 10-12), suggesting that most real women are still not considered the target audience for VSFS and thereby suffer a profound lack of agency in voicing images of desire for themselves.

The absence, and silence, of average women and women of color in desire industries has been noted by sociologist Siobhan Brooks in Unequal Desires:  Race and Erotic Capital in the Stripping Industry. Brooks writes,

“Many feminists argue that women cannot assert agency within sexual economies; their belief is that women are victimized and/or controlled by heterosexual male desire that is not in the best interest of women.  On the other side of the debate… contemporary feminists have focused on sexual agency and the empowerment of women within sexual economies as an expansion of women’s control of their bodies.  However, within the debate… there remains a theoretical void in examining US-based racial and sexual hierarchies present within desire industries, and how these hierarchies mirror existing forms of racial stratification in US institutions.”

This racial stratification is stitched into the very soundtrack of the VSFS, which loudly reinforces women’s silence as the sound of desire. The VSFS soundtrack nourishes desire through presenting what Deanna Sellnow and Timothy Sellnow, in their article “The Illusion of Life Rhetorical Perspective: An Integrated Approach to the Study of Music as Communication”, call an “illusion of life—a dynamic interaction between virtual experience (lyrics) and virtual time (music).”   Racial, gender and class differences produced virtual experience. Lyrics expressed these differences through some form of heterosexual, aspirational and consumptive desire—from getting one’s ideal sexual partner, to traveling to exotic locales, and enjoying celebrities’ exciting and extravagant lives. The pop and rap songs offered fast tempos, driving rhythms, loud dynamics and full instrumentation, representing intensity and power.

The VSFS’s performers show the gendered dimension of that “illusion of life.” Kanye West’s version of masculinity was on display as he flirted with each model strutting down the runway, making his voice the only one heard as models appeared. His famous line from “Stronger” (“I need you right now”), when coupled with the women’s silent sauntering, sounded as relevant as it was politically incorrect.

Maroon 5’s performance of “Moves Like Jagger” also addressed the theme of desire, especially when lead singer Adam Levine planted a kiss on the cheek of his girlfriend Anne Vyalitsyna (as she remained silent). Jay-Z and West’s show stopping performance of “Niggas in Paris,” in which the duo performed without any models on stage, highlighted the rappers’  “untouchable” status as rap gods and throne-dwellers. The live audience responded more emphatically to this male-only performance than it did to any other segment of the show.

Nicki Minaj was the only female to appear on stage in the role of non-model, performing “Super Bass” with a hint of Rob Base and DJ EZ Rock’s “It Takes Two.” Though her performance can be read as a subtle critique of the lack of authentic audience agency and absence of a womanist standpoint in VSFS, it sounded no less male-centered than any of the other performers’.  For instance, the first line of “Super Bass” is directed at a male audience driven by consumption, “This one is for the boys with the booming system.”  In this respect Minaj could be seen as The Female Voice of VSFS, as her rapping about self-image and relationships with men is consistent with sanctioned topic areas for women in general.

However, and in keeping with the show’s theme of women’s silence as the sound of desire, Minaj’s performance does offer a quiet critique of hegemonic images of desire and desirability. Unlike the male performers Minaj always stayed behind the models and in the background. Consequently, Minaj’s short stature, colored wig, thicker figure, sneakers, outlandish outfit, and darker skin were presented in sharp contrast with the tall, high-heeled, thin, lighter-skinned, scantily clad, and perfectly coiffed models who she stalked as they came down the runway. A scan through tweets posted as the show aired confirms that audiences got Minaj’s message even if they eventually turned it against themselves, revealing that desire can sometimes be displeasing and painfully restrictive.  Take the following tweet from viewer @kelcicoffey: “Going on a diet after watching #VSFashionShow tonight XD.”

Though Minaj’s soundless critique speaks volumes, the VSFS soundscape ultimately seals the edges on a spectacle brimming with hegemonic impressions and sensations of desire.  The end product is an illusion of life that is mostly white, nearly naked, always feminized and conspicuously silent.

***

Marcia Alesan Dawkins is an award-winning writer, speaker, educator and visiting scholar at Brown University.  She is the author of Clearly Invisible: Racial Passing and the Color of Cultural Identity (Baylor UP, 2012) and Eminem: The Real Slim Shady (Praeger, 2013). 

Marcia writes about racial passing, mixed race identities, media, popular culture, religion and politics for a variety of high-profile publications.  She earned her PhD in communication from USC Annenberg, her master’s degrees in humanities from USC and NYU and her bachelor’s degrees in communication arts and honors from Villanova.  Contact:  www.marciadawkins.com

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