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This week, Sounding Out! is happy to share a podcast on nostalgia, performance, and sound. Please join host, Eleanor Russell (Northwestern University), as she guides us through through the popular sounds of the 1980s and compares her sonically-mediated memories to the lived perspectives of her co-hosts André Callot (Independent Artist) and Eric Wenzel (Roosevelt University). How do we remember urban space through sonic media, and is their a potential to queer our memories of the decade by revisiting our shared media ouvré? No matter where you stand on the issue, we recommend that if you enjoyed this week’s podcast you listen in on Eleanor’s other work exploring performance and sound at Noisy Ghost.
Podcast host Eleanor Russell is a Ph.D student at Northwestern University in the Interdisciplinary Program in Theatre and Drama. Her research interests include sound studies, women’s stand-up and performance art, and feminist epistemologies and phenomenologies. She is affiliated with the Critical Theory Cluster at Northwestern. MA in Theatre History and Criticism from Brooklyn College, BA Religious Studies from Grinnell College.
Featured image by Domriel @Flickr CC BY-NC.
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Learning to Listen: The Velvet Underground’s “Once Lost” LPs – Tim J. Anderson
Over the next few weeks, Sounding Out! is proud to offer a new Thursday series spotlighting endangered radio archives across the United States, the kind of resources whose recognition and preservation could not only change media history, but also how we conceive of media history – and the voices that belong in it.
Our writers are part of an effort that is historic in its own right, the Radio Preservation Task Force (RPTF), part of the National Recording Reservation Plan at the Library of Congress. Over the past six months, under the guidance of Christopher Sterling (George Washington University) and Josh Shepperd (Catholic University), the RPTF has drawn together more than 120 faculty researchers and advisors from across the country who in turn have spread the word to create a network of more than 270 archives that hold recordings of broadcast radio, with the goal of creating a national inventory of finding aids and encouraging preservation and modernization through digital access.
If you’ve got archival broadcast radio that can’t be got online and maybe nobody even knows about — in any format or genre, national or local, high-powered or low, commercial or college, in a display or a shoebox – then we want you.
The coming months will see a second campaign of archive recruitment – I’ve taken on a role as Network Director to help coordinate that – as the RPTF rolls out a new working association with the American Archives of Public Broadcasting and gears up for a conference at the Library of Congress in early 2016, for which radio historian Michele Hilmes will be the Program Director.
Drawing on this vast effort, SO! will be bringing you stories of gaps in the record, voices we’ve long missed and need to recover, and some we are in danger of losing for good. We begin with a post by Josh Garrett-Davis, a PhD Candidate at Princeton University pursuing unique research into the long-unrecognized and uncatalogued history of Native American broadcasting.
Pursuing that history requires hard work and persistence; it also requires reimagining what counts as an archive in the first place.
— Special Editor Neil Verma
Despite dire poverty across most of the archipelago of semi-sovereign Native American land often called “Indian Country,” radio receivers had become a normal part of life there by the Great Depression. For example, as contemporary publications and later memoirs and oral histories reveal, after work hours in the camps of the Indian Emergency Conservation Work program (the Indian CCC) from northern Minnesota to the Southwest and the West Coast, many men and women listened to the wider world—even following Admiral Richard Byrd’s broadcasts from as far away as Little America, Antarctica.
Listeners, yes. But when did Native people take up the means of production, so to speak, and generate broadcasts themselves? In his history of Native radio, Signals in the Air, Michael C. Keith quotes several sources suggesting little sustaining programming existed until the first Native-owned and -oriented station appeared in New Mexico in 1972. As a sort of internal colony of the United States, Indian Country heard only imperial broadcasts for half a century. The “right to establish their own media in their own languages” in addition to “access to all forms of non-indigenous media without discrimination”—as described in the U.N.’s 2007 Declaration on the Rights of Indigenous Peoples—arrived remarkably late, and are still not fully granted to Native people. Quite recent are the 53 stations catering to Indian communities, and vital national programs like Native America Calling.
But Native people did speak and sing over the airwaves in earlier decades. In some cases a direct or indirect archive even exists, and undoubtedly more will emerge as radio archives more generally are preserved and cataloged through efforts such as the Radio Preservation Task Force of the National Recording Preservation Plan. The trouble is that the cumulative archive of early Indian radio has not been identified as a valuable record or really as a coherent archive at all, perhaps due to compounded misconceptions of radio as an inconsequential documentary record, and of American Indians as technological naïfs. In this post I call attention to the scattered fragments of this archive, which should be recognized as an important heritage for the recent progress in Indigenous media, echoing the various ways Native people seized limited opportunities once broadcast technology appeared.
Here is an initial attempt to quilt a few of those pieces into a pattern:
Widespread broadcasting started at about the same moment—the 1920s—as the first agitation toward tribal political sovereignty in the (constrained) twentieth-century sense. In March 1925, the Cayuga statesman Levi General, who held the ceremonial title Deskaheh, delivered an address from a Rochester, New York, studio. As transcribed in the Haudenosaunee (Iroquois Confederacy)–produced book A Basic Call to Consciousness, he began, “Nearly everyone who is listening to me is a pale face, I suppose,” and went on to appeal to those palefaces for Iroquois sovereignty on land that, like his radio signal, straddled the Canada–U.S. border (18). He urged his listeners to write to representatives in both governments and “ask them to tell you when and how they got the right to govern people who have no part in your government and do not live in your country but live in their own” (22). General certainly grasped the democratic and transnational possibilities of the new medium as he spoke directly to the citizens of two newcomer nations and plainly described to them a Haudenosaunee sovereignty that must have seemed radical.
Around the same time, the Yakama/Cherokee singer Kiutus Tecumseh (aka Herman Roberts) used his celebrity to perform on radio stations across the country, adding political commentary on Indian policy between songs. Often the songs he performed were Indianist compositions by non-Indian composers; Tecumseh was, in historian John Troutman’s words, “‘playing Indian’ with a pointed, political message” (250). Ojibwe bass singer Chief Roaring Thunder (aka George LaMotte), meanwhile, performed on KVOO from Tulsa in the 1920s, as mentioned in the contemporary press.
So far no audio transcriptions of any of these pioneering broadcasts have turned up, though in the 1970s the publication Akwesasne Notes produced a reenactment of General’s address and sold it on reel-to-reel, cassette, and cartridge.
One Native radio voice of whom an audio archive remains is the humorist Will Rogers (Cherokee). Historians Lary May and Amy M. Ware have convincingly argued that Rogers espoused Cherokee values—which informed his communitarian politics—and sometimes advocated directly on Native issues. Part of the task of creating and preserving an Indigenous media archive is to recognize Rogers’s place in a genealogy: He united oratory like Levi General’s with the vaudeville sensibility of Kiutus Tecumseh and Chief Roaring Thunder. (Rogers could also stand in for a number of mainstream performers whose Indian heritage was not widely recognized, from Lee Wiley to Hank Williams to Jimi Hendrix.)
World War II brought about vast changes in Indian Country, including increased exposure on the air. Great numbers of Native people served in the war effort—notably, in terms of radio, the Navajo and Comanche “code talkers.” But back home, the first sustained radio program, aptly named the Indians for Indians hour, began in 1941 on WNAD in Norman, Oklahoma. Don Whistler (aka Kesh-Ke-Kosh), the first Sac and Fox chief elected under the reforms of the “Indian New Deal,” created the show as a model of participatory programming and (fortunately for later generations) recorded more than a hundred programs on acetate discs before he died in 1951. Indians for Indians, which served and drew performers from perhaps twenty tribal communities and several Indian boarding schools in Oklahoma, persisted in various forms until the 1980s. The only show available online is one from 1976.
I have listened to most of the extant shows from the first decade—which are not endangered except insofar as they have been ignored—and it is a remarkable institution that adopted Will Rogers’s humor and brio while also foreshadowing the vibrant Native radio networks of today.
Archives are more scarce from elsewhere in Indian Country, but traces endure in archives and history books: The renowned Chiricahua Apache artist Allan Houser performed on the air in New Mexico as “the Apache Kid.” In the 1930s and ’40s, students from Santa Fe Indian School and Flandreau Indian School performed on radio shows in Santa Fe and Omaha, respectively. I have not found any recordings of any of these instances, but a few audio archives suggest transcriptions yet to surface: A Tuscarora farm family can be heard singing “By the Waters of the Minnetonka” on Major Bowes and His Amateur Hour on NBC in 1935. NBC also covered an American Indian Exposition and the Flagstaff All-Indian Powwow in the ’30s, which gave Native singers and speakers a national hearing. A non-Indian couple recorded Hopi and Zuni singers on an unidentified station in 1955 and 1956 from Parks, Arizona, a tape which was dubbed by an anthropologist and deposited in the Archives of Traditional Music at Indiana University.
There must be many other fragments, and we can hope that broad efforts like the Radio Preservation Task Force—as well as archival efforts originating among Indigenous organizations like Native Public Media, Koahnic Broadcast Corporation, Native Media Resource Center, and Vision Maker Media—could turn up records of them.
Marshall McLuhan once wrote ominously of the “tribal drum of radio” leading the masses to totalitarianism. But that message, like the medium itself, could be interpreted in a much more constructive sense. When we gather together the early history of Native radio and assemble the intertribal quilt proposed above, the product seems to squarely refute the racial logic McLuhan implied. We may find instead that Indian people themselves recognized right away the importance this “drum” could and would have for maintaining vibrant language, musical, and oral traditions in the face of colonialism.
The Red Power movement is generally thought to begin with the occupation of Alcatraz Island in 1969–71. Part of that action was the Santee Dakota poet and activist John Trudell’s creation, “Radio Free Alcatraz” on KPFA in Berkeley, California. We might hear these programs (preserved in the Pacifica Network’s archives) as heralding a new era of reservation stations and media advocacy by Native people. We could also hear them as descending from efforts—still unrecognized and uncatalogued—by Native innovators over the previous half century.
Josh Garrett-Davis is a PhD candidate in history at Princeton University. His dissertation, “Resounding Voices: American Indians and Audio Technology, 1890–1969,” examines Native American use of phonograph and radio technology from the earliest ethnographic and commercial phonograph records to the founding of Indian-run labels and radio shows in the mid-twentieth century. He is the author of Ghost Dances: Proving Up on the Great Plains (Little, Brown, 2012), and a member of the collective M12, which promotes and creates art in rural places.
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Special thanks to Daniel Murphy for the RPTF Logo.
Welcome back to Start a Band, our two-part series on Lou Reed and the Velvet Underground, focusing on what the band’s sonic provocations mean for sound studies today. Last week, we heard from Jake Smith, who introduced us to a way of thinking about the Velvets that emphasized the “haptic” qualities that emerge so often while listening to them. Following that idea, Smith took us on a kind of journey from the skin to the musculature and the viscera through a deep analysis of key songs in their catalog — “This is your body on the Velvet Underground.”
This week, we’re delighted to welcome to Sounding Out! a writer whose work we’ve been eager to feature for a long while — Tim Anderson, Associate Professor of Communication and Theatre Arts at Old Dominion University. Tim has written extensively on popular music and sound, and is currently a leader of the Sound Studies Scholarly Interest Group at the Society for Cinema and Media Studies, one of the scholarly groups associated with the SO! Thursday stream. It’s such a pleasure to present this sensitive and personal account of the Velvet Underground — and of learning to listen.
Reports of Lou Reed’s death came on a Sunday. Even though he was 71, it was still a shock. To many present-day friends and colleagues Reed’s Velvet Underground are a band that they understand are important, but just don’t get. In the case of an artist like Lou Reed, an artist who never had a top ten charting single and only two gold albums, you could see their point.
Still, I obsessed. Rattled from my travels in Washington, DC, I called my wife and we talked about his music for about an hour or so, after which I took a long walk to the Washington Mall. It was a sunny fall day, October 27, 2013, and I walked past the Smithsonian with its prominent memorials, such a clean space for so much past, some of which the nation has buried and some of which we don’t even bother to think about. The deceased have always done the most important work in our nation’s capital.
The day after, I really don’t remember doing much. I took a train home, read everything I could online about Reed, and thought a lot about his records. The ones I liked —New York and The Blue Mask—the ones I learned to like —it took me years to enjoy Transformer—and the ones I loved —The Velvet Underground and Nico, White Light, White Heat, The Velvet Underground and VU. Those four records, more than any records I can remember, altered me, many of my friends in my teens and in college, and almost every rock musician I admired in the 1980s. Velvet Underground records were simply foundational. Writing about Reed’s death, rock critic Greg Kot summed up the Velvet’s influence by claiming that they were “as influential as The Beatles” and if you named “just about any left-of-centre band or artist since the ‘70s”, some of whom like R.E.M., U2 and Talking Heads “became mainstream giants”all of them would “acknowledge a deep debt to the Velvet Underground.”
This influence is the reason that the collective mourning of such a marginally popular figure swelled to such a crescendo. However, to paraphrase the words of one of Reed’s most storied rivals, Lester Bangs, on the death of John Lennon, this was not the mourning of a person. Most of us never met Lou Reed. Instead, we were mourning ourselves. To lose Lou Reed was tantamount to losing the author of a proverbial urtext of a kind of secret rock language that has been passed down since the late 1960s on how to be cool. It was a language of composed of style, gestures, and reactions. It was one that was filled with a fun that was not of the obligatory “hey-dude-let’s-party!” party. The Velvet’s overdriven guitars repeatedly underscored that teenage kicks included other aesthetic pleasures such as contemplation and melancholy. Most importantly, the Velvet Underground offered a language of listening passed down from one rock underground to another.
Because pop fans of all stripes must learn how to be a fan, learning how and what to listen to is a taste-defining social exercise. Simon Frith once explained that, for him, “one aspect of learning how to be a rock fan in the 1960s was, in fact, learning to prefer [original records made by black artists of the 1950s] to covers [made by white artists of the same era]. And this was, as I recall, something that had to be learned [by Frith]: nearly all the records I had bought in the late 1950s had been the cover versions” (Performing Rites: On the Value of Popular Music, 1996). In my case, learning to listen also meant learning what to listen to while listening to The Velvet Underground, a process involving peers, record clerks, friends, musicians and reviews.
As a young rock fan who began first collecting cassettes —that’s right, cassettes —this process would begin through an obsession with R.E.M.’s Murmur, a cryptic, odd inscrutable cassette with no lyrics, a black and white picture and layers of reverb. The copy I found had been severely discounted in a ma and pa record store in Globe, Arizona. In Summer 1983 I read a rave review in a copy of Rolling Stone and at 14 had purchased a cassette unlike anything I had ever heard; I wasn’t sure I enjoyed it. Why did so many reviewers seem to fall over themselves about this record? To solve this puzzle, it meant learning how to listen to music invested in tone rather than ostentatious chops. It meant paying attention to drones rather than solos. It meant following those features to Velvet Underground records after peers, record clerks, friends, musicians and reviews made a point that Murmur reminded them a bit of VU records.
Murmur was also the first record I ever purchased that embraced what Jacob Smith so wonderfully identifies as a distinctive trait of all Velvet Underground records. For Smith, these pop records are part of a genealogy that “stress evocative timbres, idiosyncratic voices, and signature sounds over structural or lyrical complexity.” The distillation of this pop ethos onto record was one of the reasons that so many musicians whose abilities may have been limited but whose tastes tended toward the poetic found The Velvets so influential. As Jonathan Richman explained, “I didn’t start singing or playing till I was 15 and heard the Velvet Underground. They made an atmosphere, and I knew that I could make one too!” (Quoted in Greil Marcus, Lipstick Traces: A Secret History of the Twentieth Century, 61). Indeed, Smith notes that the deceptive complexity of VU Records “can be found more on the level of timbre than in musical structure or instrumentation” and “lyrics often encourage a blurring of listening and touching”; his post actually reads like many of the conversations and reviews surrounding R.E.M.’s debut LP. The same could also be said of records released by other 1980s and 90s artists such as The Pixies, My Bloody Valentine, Opal, Mazzy Star, Radiohead, The Dream Syndicate, Galaxie 500, The Rain Parade, Green on Red, New Order, Joy Division, The Feelies, Spacemen 3, Sonic Youth, The Pretenders, The Sisters of Mercy, Ministry, The Jesus and Mary Chain, and The Violent Femmes, to name but a few who drew water from the Velvet Underground well. Bands sonically inspired by the Velvets often providing feedback before solos, drummed without cymbals, and portrayed dark themes sung in monotones that sounded sophisticated and obscure.
However, actually hearing a Velvet Underground record in 1983 and 1984 was a significant problem for newer fans, as their MGM catalog was out of print. Many understood these records to be effectively buried by label president Mike Curb’s infamous axing of the act from MGM along with seventeen others who allegedly promoted and exploited “hard drugs through music” (Tiegel, Eliot “Mgm Busts 18 Rock Groups.” Billboard, November 7 1970, 1, 70). As Lou Reed himself once noted, “it’s depressing when you’re still around and your albums are out of print.” I have often wondered if this was one of the reasons that The Velvets catalogue would have such a profound effect on so many of us. Sure, I had found a copy of Loaded, the band’s fourth official release, but its bright tones had none of the subversive menace that so many reviewers alluded to when speaking of the Velvets. Even in a mountain town in Arizona, I had a better chance of finding used copies of The Grateful Dead’s Wake of the Flood or Blues for Allah than I did The Velvet Underground and Nico. In other cities, in other record stores, when I did find those records they were used and prices started at $15 and up. They were records I simply could not afford to listen to.
All that changed after 1985, when every MGM Velvet Underground record would appear in my life for less than $25. Bill Levenson’s efforts as Polygram’s then A&R manager to reissue the buried and lost MGM catalog on Verve provided me and every other young person who had only “heard of The Velvet Underground” the chance to finally to listen to all of these records at once. Indeed, the moment of the catalogue’s reissue was simply a sonic flood, one where sounds filled in gaps that had been cut deeply by conversations, descriptions and my own imagination. Writing at the time about these reissues and the unveiling of a lost album’s worth of material that would be titled V.U., David Fricke argued that “rock historians and fans alike owe Bill Levenson, the executive producer of V.U., a debt of thanks for resurrecting these tracks and for giving the band’s first three LPs the proper reissue they’ve long deserved. At $5.98 list price, The Velvet Underground and Nico,White Light/White Heat and The Velvet Underground are essential purchases —certainly essential listening for any study of Seventies and Eighties punk evolution. As for V.U., the Great Lost Velvet Underground Album is no longer lost. It is simply great” (Fricke, David. “The Velvet Underground – V.U.” Rolling Stone, March 14 1985).
Is it too much to suggest a that the pent up desire to hear a secret history sparked by The Velvet Underground’s reissues created the 80s/90s iteration of “alternative rock”? Perhaps, but history is filled with desires asserted, accepted and denied. Indeed, most of those aforementioned 80s alternative acts I came into contact with had been performing and recording and releasing records years before 1985. However, there is no doubt that the VU reissues turned a number of ears predisposed to hearing in a certain way onto new ways of listening to the Velvets concentrated doses of moody darkness, modes that earlier Velvet Underground fans simply had little access to.
Ignoring the impact of the sonic flood of VU material that fell upon my ears during this period turns away from a specific history of listening that, while personally unique, was an opportunity available to so many of my contemporaries. Indeed, if sounds have histories because their traces persist, then listening must have histories guided partially by testimonial. To hear these histories we might ask ourselves to remember how, why, and with whom did we listen, and to trade in this information. If we did so, we might better understand how we learned to listen: especially what to listen to and why it was important. And, without these testimonials of our pasts as listeners, we just may lose sound’s crucial other half.
Featured Image: “Velvet Underground Yellow Label Mono” by Flickr user Simon MurphyThe Velvet Underground – Yellow label mono
Tim J. Anderson is an Associate Professor of Communication and Theatre Arts at Old Dominion University where studies the multiple cultural and material practices that make music popular. He has published numerous book chapters, refereed journal articles, and two monographs: Making Easy Listening: Material Culture and Postwar American Recording (University of Minnesota Press, 2006) and Popular Music in a Digital Music Economy: Problems and Practices for an Emerging Service Industry (Routledge, 2014). His latest research project focuses on recordings, musicians, listeners and the public sphere. His website is timjanderson.weebly.com and he can be contacted at firstname.lastname@example.org.
When I heard of people flocking to recreate “Gatsby Dress” costumes for Halloween 2013, I couldn’t help but ponder the seemingly-perpetual cultural allure of F. Scott Fitzgerald’s The Great Gatsby, particularly its latest cinematic incarnation in spectacular Baz Luhrmann-style. More than a little of the momentum of the recent revival, however, had everything to do with the film’s soundtrack–executive produced by Jay-Z (who also executive produced the film)–that drew heavily on hip-hop. This sonic move was not without controversy, however, sparking intense debate when the film was released in May 2013. Take this line from Vice Magazine’s UK music blog Noisey (from a post snarkily entitled “Who Let The Great Gatsby Soundtrack Happen?”) that describes Kanye West and Jay-Z’s Watch the Throne album, from which many of the film’s songs are taken, as “a record that couldn’t be further removed from West Egg than a pauper trying to gain access to a Gatsby soiree.” This statement reveals more about this particular listener than it does about either the record or the film, which are intimately connected through the labor of Jay-Z and what I theorize here as a “sonic hip hop cosmopolitanism.”
I’ll admit that when I was first hip to The Great Gatsby my junior year of high school, I thought it was boring and couldn’t stand Tom or Daisy Buchanan or their rich white folk problems. I rooted for Jay Gatsby but couldn’t for the life of me understand why he was so sprung over Daisy, who wanted her daughter to be a “beautiful little fool” (17). But as I got older, I found myself returning to the novel time and time again, coming back to Gatsby like a forlorn lover and reconsidering what Jay Gatsby’s character represents: unrequited love, American idealism, (capitalistic) hustle, and (white) masculine performance. However, I’ve always been part of the camp that secretly hoped Gatsby was a black man passing for white, yearning for a life – and a woman – out of his grasp no matter how much “new money” he acquired.
It was not until Baz Luhrmann’s film adaptation of Gatsby that I realized how hip (hop) Gatsby really could be.
Luhrmann’s modernization of classic literary texts is not new; Romeo + Juliet (1996) got me through high school readings of Shakespeare’s play in ways Sparknotes could not. While Shakespeare’s words remained intact, the scenery and aura of the play burst to life on the big screen. Luhrmann uses in that film sonic cues of contemporary (youth) popular culture to make Shakespeare’s characters relatable. Verona is a hip, urban hub of violence that vibrates to grunge and pop artists such as Garbage, Everclear, and Quindon Tarver instead of mandolins and harps. The grittiness of grunge rock signifies the grittiness of Verona street life while Quindon Tarver’s angelic voice signifies the innocence and vulnerability of (first) love.
But Luhrmann’s Gatsby takes it up a notch, looking to hip hop culture as a bridge between the roar of the 1920s and the noise of the present. Aside from the literal presence of hip hop sound – mostly snippets from Jay-Z and West’s Watch the Throne – the materiality of hip hop sound also serves to update the Gatsby narrative. Consider how Gatsby’s parties are loud and bass-filled with a live jazz band. The loudness of the party and “surround sound” stereo sound of the film amplifies the vibrancy of the Jazz era while drawing in the audience with a contemporary interpretation of live parties seen and heard in contemporary hip hop culture. “The question for me in approaching Gatsby was how to elicit from our audience the same level of excitement and pop cultural immediacy toward the world that Fitzgerald did for his audience?” Luhrmann told Rolling Stone. “And in our age, the energy of jazz is caught in the energy of hip-hop.”
The film itself is stunning: vividly colored with panoramas and ground shots of New York City, Luhrmann’s film draws in an audience possibly unfamiliar with Fitzgerald’s novel. The film utilizes the more traditional jazz aesthetic that captures the novel’s initial element, but invokes hip hop to span a generational divide and update the (black) cool factor of the film. Indeed, both jazz and hip hop best signify black cool and its commodification into mainstream white America. For example, Norman Mailer’s discussion of the white hipster and Jazz aficionado as a “white Negro” is also tantalizingly useful in thinking of Gatsby as a black man passing for white. His affinity for Jazz and throwing jazzy parties incites the probability of Gatsby’s racial and social background. The film uses sound to create a hybrid of timeless black cool, while highlighting the presence of African Americans’ contributions to American culture. Hip hop’s birthplace and the portal for many immigrants into America, New York is arguably America’s most mythological city, grounded in both white and African American culture memory as such. Jay-Z’s own mythic rise to fame, wealth, and power in New York City–exemplified in some lines from 2009’s “Empire State of Mind,” “Yeah I’m out that Brooklyn, now I’m down in TriBeCa/ Right next to De Niro, but I’ll be hood forever/ I’m the new Sinatra, and since I made it here/I can make it anywhere, yeah, they love me everywhere”– grounds the film’s rags-to-riches mystique.
In addition to such extradiegetic associations, the film’s soundscape itself enthralls, with brassy, lively instrumented notes of jazz – which carried the sonic narrative of the 1920s – sounds of the hustle and bustle of urban spaces, particularly New York City, and hip hop. The film’s soundscape presents a hybrid of sonic black identities – jazz and hip hop – and uses their blended aesthetics to speak to the continued framework of black popular culture as a gauge of Americanism. In other words, the marginalized perspective is used to decide whether or not something is authentically American or not.
Hip hop aesthetics bridge old New York with the current New York as a foundation of Americanness. Gatsby bridges the old adage of New York as a space of opportunity with the familiar New York adage that Harlem-born and Mt.-Vernon-raised P. Diddy drops in Jermaine Dupri’s “Welcome to Atlanta,” “if you can make it here, you can make it anywhere,”a call back to Sinatra’s “New York, New York” that is also echoed by Jay-Z that forms a foundational trope of the film and the novel. A particular striking example of the merging of these adages is a scene in the novel where Nick and Gatsby are on their way to the city. They pass a car with black passengers and a white chauffeur:
As we crossed Blackwell’s Island a limousine passed us, driven by a white chauffeur in which sat three modish negroes, two bucks and a girl. I laughed aloud as the yolks of their eyeballs rolled toward us in haughty rivalry.
“Anything can happen now that we’ve slid over this bridge,” I thought; “Anything at all” (69).
While the novel does not describe a sonic accompaniment to Carraway’s observation of the black folks in the limousine, there is an inherent understanding of the “modish” fashion of the black folks as jazzy, as cool. In the film, there is an audible sound associated with the black folks. They are sipping champagne and listening to Watch the Throne. Although visibly symbolic of the 1920s – dressed in zoot suits and flapper dresses – the aural blackness associated with the scene suggests a merger of jazz and hip hop cool and cosmopolitanism.
In order to understand how hip hop updates the struggle for realness, entitlement, and respectability in the Gatsby film, it is important to return to the major sonic influence of the literal hip hop sound in the film: Jay-Z and Watch the Throne. Jay-Z’s work on the album raises questions of how hip hop culture impacts not only the American dream but the aspirations of mogul-dom seen and heard in the film and novel. Christopher Holmes Smith’s discussion of hip hop moguls in Social Text (Winter 2003) is particularly useful in teasing out the implications behind the hip hop mogul and such figures’ social-cultural responsibility to their respective communities. Holmes Smith argues:
The hip-hop mogul bears the stamp of American tradition, since the figure is typically male, entrepreneurial, and prestigious both in cultural influence and wealth. The hip-hop mogul is an icon, therefore, of mainstream power and consequently occupies a position of inclusion within many of the nation’s elite social networks and cosmopolitan cultural formations (69).
Jay-Z’s status as a hip hop mogul – serving both as a creative talent and corporate backer – lends credence to thinking about hip hop as a space of entitlement and a site of struggle to attain that entitlement. It is from this perspective that I think of Gatsby as a hip hop figure/mogul: his working class background, hyper-performance of white privilege, materialistic pursuit of wealth for visibility, and desperate need for approval as “authentic.” To borrow from rapper Drake, Gatsby “just wanna be successful.”
Mark Anthony Neal’s discussion of Jay-Z as a hip hop cosmopolitan figure in Looking for Leroy (2013) further enables an understanding of how Jay-Z lends his (sonic) hip hop cosmopolitanism to sonically navigate between hip hop’s working class aesthetics and his own sense of entitlement because of the way he mobilized those working class experiences to become wealthy. While the film does have performances by artists who are not considered hip hop – i.e. Lana Del Rey, Jack White, and Florence+the Machine – Jay-Z’s use of his own raps, including tracks from the Kanye West collaboration Watch the Throne suggests a “sonic hip hop cosmopolitanism” complements any sense of the film as a case study of white entitlement. Tracks like “100$ bill,” “No Church in the Wild,” and “Who Can Stop Me” both prop up and tear down Luhrmann’s visual rendition of Fitzgerald’s critique of the uppercrust of America as corruptibly entitled.
Baz Luhrmann’s adaptation of The Great Gatsby is an intriguing and useful tool through which to analyze the (in)consistencies of race and cultural authenticity in the United States. Both jazz and hip hop exist in the interstitial spaces that lie between black cultural expression and white entitlement to those expressions. Luhrmann uses hip hop’s sonic and cultural aesthetics to pump up the capitalistic and all-American narrative of “pull yourself up by the bootstraps” narrative in Gatsby by also declaring, “get yours by any means necessary.”
Featured Image adapted from Flickr User kata rokkar
Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!
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“The Victoria’s Secret Fashion Show and the Soundtrack of Desire“— Marcia Dawkins