Cardi B: Bringing the Cold and Sexy to Hip Hop

In “Asesina,” Darell opens the track shouting “Everybody go to the discotek,” a call for listeners to respond to the catchy beat and come dance. In this series on rap in Spanish and Sound Studies, we’re calling you out to the dance floor…and we have plenty to say about it. Your playlist will not sound the same after we’re through.

Throughout January, we will explore what Spanish rap has to say on the dance floor, in our cars, and through our headsets. We’ll read about trap in Cuba and about Latinx identity in Australia. And because no forum on Spanish rap is complete without a mixtape, we’ll close out our forum on Thursday with a free playlist for our readers. Today we continue No Pare, Sigue Sigue: Spanish Rap & Sound Studies with Ashley Luthers’ essay on femme sexuality in Cardi B’s music.

Liana M. Silva, forum editor

“Ran down on that bitch twice” was all I heard in this tight, dark basement filled with black and brown bodies, sweat dripping everywhere from everyone. Girls danced all over, yelling and shouting lyrics as they clapped and pointed along to the fast, upbeat rhythm of the song, feeling their own sensations and pleasure from the vibe, and rapping with the catchiness of the repeated phrase, “Ran down on that bitch twice!” As everyone was jumping, the space around me shook because there was so much body movement and flow; it was lit. This wasn’t the first time I heard Cardi B, but dancing along to her song “Foreva” was definitely the first I remember hearing her. Since that dark basement party, I realized that the attitude and energy Cardi B invokes through her raps and lyrics is addicting.

Listening repeatedly to “Foreva,” and the rest of her debut mixtape Gangsta Bitch Music Vol.1, has attuned me to Cardi B as a stone cold, gangster bitch: someone who is fearless, tough on the outside and inside. She doesn’t hesitate; she doesn’t bluff. She gets straight to the point and lets you know that she will fuck you up if and when necessary. A ‘G’ she is, as some would say when describing a person who shows no fear and is always hustling—except that someone is imagined as a black male from the so-called ‘hood who affiliates with drugs, gangs, etc. The music itself reflects this gangster feel, through the hard trap sounds and beats in every track. Trap music as a style and subset of Hip-Hop, and arguably a genre on its own, originated in Atlanta, and has over time become mainstream all across the U.S. specifically within the Northeast region. Within Cardi’s performed, stone cold bitch lyrical persona, she embodies an aggressive femme sexuality, a racialized femme hunger for sex with black men, and an emotional depth that makes her endearing to listeners. Her embodiment of this multiplicity—stone cold attitude, femme sexual thirst, and emotional complexity—can be heard in her music, through the explosion of beats, rhythms, and lyrics that keep listeners hooked to the sound of her self-image. In other words, Cardi B’s sonic and lyrical movements work in tandem with her audio-visual construction of black, Caribbean, Bronx femme desire.

Nowadays this audio-visual construction  is visible across her music and social media, but I want to focus on the image of her debut mixtape cover, Gangsta Bitch Music, Vol.1. This image hailed me and continues to hold me in thrall after lengthy meditations on it. In it, Cardi B sits in the backseat of a car, high-rise apartments peering through the back window, with her legs spread wide open. Between her legs, a big, black, faceless, tatted man gives her head as she casually drinks her Corona. The man’s back sprawls in the place where we might imagine Cardi B’s junk/pussy; he’s her bitch. The audacity of displaying her desire mid-sex-act intrigues me and does more than merely assert black femme sexual desire. The media blew up when Nicki Minaj did her lollipop photoshoot in which her legs are wide open, and her crotch is heavily exposed. But Cardi B’s mixtape cover has a different impact, because of the positioning of its vulgarity and audacity.

I’ve seen pictures of Nicki Minaj and Lil’ Kim where they’re half naked, open to giving men pleasure, and completely distorting the expectation of respectable black women to cover their bodies and assets. But what makes Cardi’s mixtape visual different even from Lil’ Kim’s and Minaj’s visual constructions is that it shouts power from the position often occupied by cis-male desire. Cardi B is seizing her own sexual power and gangster agency while she asserts her business hustle from the seated position of power that is often assumed by cis-male gangster rappers and performers. In the angle and composition of the mixtape image, we, as viewers, are positioned to look up at her as we witness her experiencing pleasure. She’s above us, and her chosen sexual object, who is a big black man, a figure whose masculinity is historically challenged by normative and respectability-obsessed society, and who is historically susceptible to being emasculated, is situated beneath her: there’s a troubling of power’s embodiment, specifically through sex, in this image. She’s visually insisting on getting play.

I connect Gangsta Bitch Mixtape Vol. 1’s cover image to the sounds, vibes, and lyrics of Cardi B’s tracks within the mixtape. In “Foreva,” for example, she raps, “Silly muthafucka who raised you/ a nigga with a pussy how disgraceful.” It’s at this point that we realize that the “bitch” that she “ran down on,” “twice,” is also a dude. In the lyrics, she alternates between beefing with trifling chicks and dudes; for Cardi, bitches breach a gender dyad. She raps from a masculine position as a femme, which ultimately illustrates her mixtape cover’s reversal of who is in the receptive and dominant position of sexual power. In “Foreva,” she’s talking down on black men the same way that most of these men speak on black women in the Hip-Hop industry. Cardi twists the normative misogyny and disrespect that is often demonstrated towards black women in Hip-Hop and instead uses that towards apostrophic black men. The lyrics of “Foreva” and the Gangsta Bitch mixtape cover both sustain this idea of Cardi B working within masculine tropes as a woman in the industry. On the mixtape cover, she is the one who is receiving pleasure, instead of giving it to a man. Lyrically and physically, she’s in a place where she’s on top, looking down on her subject/object of sexual desire, and inviting her audience to watch.

Sonically, “Foreva” and other tracks fits within the genre of trap music. Many of the songs in the mixtape have aggressive beats. The genre is characterized by a deep, hard mood created by the fast beat: Justin Burton describes it as “one of the most iconic sonic elements of trap is the rattling hihat, cruising through subdivisions of the beat at inhuman rates.” This is what we hear and feel from Cardi’s music itself. Specifically, the BPM for “Foreva” is 161 which fits into the range of typical Trap music. The way she sounds is what she embodies. The flow of “Foreva” tells us as listeners that Cardi B isn’t here to play and she damn sure won’t let anybody stop her from making her money. The rest of the music on the mixtape takes a similar route, in that these crisp rhythms speak to her power, her urban upbringing, coming from the Bronx, and her days as a stripper. She owns her sexuality and claims it through the music. The cover reflects this: she is poised and looking directly at us, her stone-cold persona manifested in how she also appears utterly unbothered by you, us, looking at her, looking at us.

Cardi B’s a freak. Clearly. (As if we didn’t know this.) But the way she visually and sonically expresses her sexual yearning is more complicated than the word freak can capture. The thing with Cardi B is, she’s not afraid. In fact, she doesn’t care about respectability. Even when she raps about making money or callin’ shots on someone, she never hesitates to slide in something sex-related because she knows she’s good at getting and giving play, both sexually and musically: “Fuck him so good he gonna want to spend all that/ Pussy got him on the jugg he gonna re-up and come right back.” If you read the lyrics from “With That,” you could think the lyrical subject is a male rapper, like trap’s Future or Gucci Mane. In fact, this song is a remake from Young Thug’s “With That,” which comes from his album Barter 6. Young Thug is one of the big faces in the Atlanta Trap music scene and his track “With That” reflects the life of a rapper like him. Poppin pills, stacking money tall, Thug knows he’s killing the game and shitting on these other rappers with his sounds–Cardi B echoes that bravado in her remake.

Drugs, sex, money, hustle: Cardi B, in a way, replicates the masculine attachment to these tropes. But we are not listening to an abstract, masculinist lyrical subject on her mixtape; we are listening to a black femme subject. So, this goes beyond ‘replication’, as we may wonder whether it has ever historically not been the case in the Americas that black women also had to hustle, grind, find stimulation to escape normative constraints, and take care of their sexual desires. Which is to say, black men are not the OG hustlers; arguably, black women are, and Cardi B channels that historical force in her audio-visual construction of a stone-cold bitch who knows how to get play, and still have feelings in a hatin’ ass world.

We’re introduced to this hard, stone cold Cardi B inside and outside of her music’s lyrics as she repeatedly performs that she is not at all ashamed of the fact that she used to be stripper, aka, someone who hustles hard. Her choice of the trap genre, as a black Latina, acknowledges the existence of that hustle theme within it—even honors it. Her refusal of shame and respectability affects that take a specific toll on black women in the Americas, circles me back to the welcoming aura she displays on the mixtape cover. She wants viewers to see her in her happy place; she wants us listeners to hear how good she is in bed; she wants the world to know she’s a freak. This is her way of fucking with the mythical construction of masculinity in Hip-Hop where cis-men are the most badass, aka, the “most political” subjects; she acts on her own urges and desires, which does a lot more than just show femme as “sexy.” She’s sexy and she’s cold and so is her music too: the kick drums, synth lines, and hihats make her sonically ominous and cold.

In one of Cardi B’s latest tracks, “Money,” I still hear echoes of “Foreva,” but I’m hearing so much more. I find myself paying as much attention to the audio as to the visual constructions that Cardi B’s generous yet cutting aesthetic offers: in the cover image for “Money,” we see her naked body, positioned in a way that shows off her peacock thigh tattoo, suggesting but keeping her junk from you. She’s wearing a plethora of gold watches, almost as if they’re long-sleeve gloves, and a gold hat, the shape of which channels both Beyoncé’s in “Formation” and Jeffery’s (aka, Young Thug) on the cover of Jeffery. Unlike the cover of the first mixtape, Cardi does not give us her hair in this image, and she does not give us her gaze; while she directs her face at the camera, the hat dripping with diamonds conceals her hair and her eyes from us—or, she is giving her gaze to herself, to the inward rewards of her hustle. The ice is cold, but the image is warm as a swarm of gold bling and golden light surrounds her.

Lyrically, on “Money,” she’s doing what she does best, rapping about her hustle, her money, and still managing to throw in a little something about her love for sex. Sonically, this is pure trap. We hear an orchestration of keyboards, brass, and drums. As for us, listening viewers, we not only consume her music, but also continue to take in everything Cardi B has to offer because it fascinates and pleases us. She returns our pleasure (in her pleasure) to us, and nothing less than that.

Featured Image: Still from “Cardi B ‘Foreva’ (Live) Choreography By- Hollywood”

Ashley Luthers is currently a Senior at Wesleyan University studying English and Economics. She has spent the past year researching and studying Cardi B inside and outside of the classroom. Her final senior essay revolves around Cardi B as a black femme artist in Hip-Hop through an analysis of different theories surrounding the black female body.

REWIND! . . .If you liked this post, you may also dig:

The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop“–Regina Bradley

What Feels Good to Me: Extra-Verbal Vocal Sounds and Sonic Pleasure in Black Femme Pop Music” -Robin James

“I Love to Praise His Name”: Shouting as Feminine Disruption, Public Ecstasy, and Audio-Visual Pleasure–Shakira Holt

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