**This piece is co-authored by Juan Sebastian Ferrada and Dolores Inés Casillas
Since debuting in 2009, American audiences have fallen in love with ABC’s Modern Family, a mockumentary comedy starring Ed O’Neill, Julie Bowen, and Colombian actress Sofía Vergara who plays the curvaceous, gorgeous, and ”accented” Gloria. Clearly a satirical comedy, the show presents three interrelated modern day versions of nuclear families. The patriarch Jay (O’Neill, formerly of Married With Children) marries Gloria, a much younger Latina who has an eleven-year-old son from her previous marriage (the wise-beyond-his-years Manny, played by Rico Rodriguez). The heterosexual suburban nuclear family is represented through Claire (Jay’s daughter, played by Bowen) and Phil (Ty Burrell) who have three children. The homosexual nuclear family is fashioned through the characters of Mitchell (Jay’s son, Jesse Tyler Ferguson), his partner Cameron (Eric Stonestreet) and their adoptive daughter, Lily, from Vietnam. The show follows the tried-and-true conventions of family sitcoms, complete with exaggerated portrayals of their characters and a feel good message delivered in 22 minutes. Our current fascination is Gloria—arguably the most popular character on the show (see her lucrative Pepsi deal here)—and the use of her “accent” to mark her Latina body. Visually audiences may be ogling over her curves, but it is her vocal body – her “accent,” tone, and staged grammatical blunders – that work to racialize her character as much as sexualize it.
Vergara’s character Gloria hails from the same township of Barranquilla, Colombia as the actress herself. Despite her emerging star status in the U.S., Vergara is no stranger to Spanish-language television viewers. (Wilson Valentín-Escobar refers to such English-language media discoveries as “Columbus effects”). Vergara rose to fame through the immensely popular telenovela format and in recent years has gained popularity through various comedic roles type cast as the “sexy Latina.” Visually, the spitfire Latina is characterized by her red-painted lips, seductive clothing, curvaceous hips, long brunette hair, extravagant jewelry, and an inherent ability to dance. (See Priscilla Peña Ovalle’s fabulous SO! blog piece on Latinas, dance, and the “aural Otherness” of Rita Moreno). Vergara, in her personification of Gloria, embodies many of these attributes quite well. For instance, a natural blond, Vergara was forced to color her hair in order for American viewers to imagine her as an “appropriate” brown Latina.
In an equivalent vocal vein, Vergara showcases the required Spanish “accent.” Case in point, from the pilot episode:
Phil: Hi Gloria. How are you? Oh, what a beautiful dress.
Gloria: Ay, thank you Phil [Ph-eee-l].
Phil: Okay. [Proceeds to touch Gloria]
Claire: [Slaps Phil’s hand] No, honey. That’s how she says Phil. Not feel, Phil!
The communication mishap serves as the underlying funny because of Gloria’s accent and at the expense of Gloria’s body; her voice and her body are both subjected to gratuitous scrutiny. Phil, once again in episode 5 of season 1, does understand Gloria’s “accent” but seems to confuse the context. He greets Gloria upon arriving to his house to watch a football game:
Phil: Hey, for you! [Gives Gloria a bottle of wine] Nice to see you, Gloria. [Hugs Gloria]
Gloria: Two times today.
Phil: Okay. [Proceeds to hug her again]
Claire: Phil! She means we’ve seen them two times today.
In this case Phil is confused by Gloria’s inflection and repeatedly mistakes Gloria’s unintentional statements as personal invitations to her body. These acts sexualize and racialize Gloria as a desired “other” because of her apparent “accent.” Once again, repeated in this scene, Claire (Phil’s wife) is required to intervene or harness her husband’s sexual prowess by announcing what Gloria means, stripping Gloria of her voice to defend herself.
Perhaps most frustrating and audibly apparent feature of Gloria lies in her incessant grammatical errors scripted within her English-language lines. Yes, scripted. Vergara certainly has an audible “accent,” especially to Americans not accustomed to Latino-speak (although there are 35 million Latinos in the U.S.) or to those in denial that we all carry some sort of accent influenced by our social locations – class, race, and in this case, migration. But to Vergara’s own admission, she is bilingual and biliterate, which means the grammatical blunders that serve as punch lines or as a means of laughing at her, are largely owed to the script itself. Gloria’s grammar, like her “brown” hair, is an important false feature that helps make her a true Latina immigrant character.
Listeners have always struggled to make sense of one’s accent and speech style especially if the speaker’s body does not match stereotypical perceptions based on race and gender. A key study showed, for instance, that when participants were shown a recorded lecture by an Asian American woman voiced over with a white woman’s voice, they overwhelmingly insisted that the Asian American woman spoke with an Asian accent. A classic case of what sociolinguists refer to as “accent hallucination.” Listeners truly have a hard time believing what they hear or believe they hear.
In the case of comedian Margaret Cho, audiences laugh their heads off with her signature act – vocal reenactments of her immigrant Korean mother. Elaine Chun offers a brilliant analysis of Margaret Cho’s revoicings of her immigrant Korean mother (Chun refers to this as “Asian speech”). According to Chun, Cho’s comedic routines are not only incredibly funny but they offer a critique of racist mainstream ideologies precisely because Margaret Cho is read as an Asian American.
Which makes us wonder, how is Sofia Vergara read within a U.S. context and to non-Latino audiences? Ideally, folks would see her as a U.S. Latina role playing a recently arrived immigrant and offer viewers a critique of accented Latina spitfire. But alas, Vergara’s vocal performance of an immigrant Latina wrought with grammatical errors only helps her character Gloria become the quintessential racialized Other (or a true U.S. Latina).
Recently, the new biopic and telenovela Celia, La Serie on the life of Celia Cruz reminded me of how her iconic call “Azucar!”(translated as sugar) engaged audiences to feel the sabrosura of her music. The soap-opera included documentary footage of the larger iconic events in Celia’s career that could not be recreated, scenes that captured how Cruz and the audience connected. The scenes that best captured this are when Celia performs with Fania at Yankee Stadium in 1973 and in Zaire in 1974. When she felt the audiences’ joy in her performance she’d share that expressive sentiment of the sweetness in the moment, taking audiences to a deeper ecstatic place.
I also felt and witnessed this myself when I saw Cruz perform at the Hollywood Bowl decades ago. It’s akin to what I sensed when also hearing Damaso Pérez Prado’s guttural “Maaam-bO” in his “Mambo No 5.” While watching Celia, La Serie, I asked my mom if she had ever watched Desi Arnaz on I Love Lucy. Her response included a dislike for Arnaz, while I remembered enjoying his performance of “Babalú Aye.” Our exchange raised the question: can Arnaz’s performance, like Cruz’s expressive phrasing or Pérez Prado’s musical cue, unify a Latinx and African diaspora through sound and affect?
I posit that Arnaz’s televised performances of “Babalú Aye” like Celia’s “Azucar” or Prado’s “Mambo” exemplify what Alejandra T. Vazquez calls in Listening in Detail “vocal armament and ornament” (132), a sound that cultivates an afecto caribeño among Spanish-speaking diasporic migrants and their descents. My use of afecto here is a key sonic detail, playing upon the Spanish meaning to show tenderness and emotion. I also appreciate affect theory as it provides a framework by which to explore the emotionality and connection to experiences that have not been named. For example, in “Feeling, Emotion, Affect,” Eric Shouse writes about affect as “the body’s way of preparing itself for action in a given circumstance by adding a quantitative dimension of intensity to the quality of an experience. The body has a grammar of its own that cannot be fully captured in language.” I attempt here to cultivate a language that address how Arnaz’s physical and sonic articulation sets an entry to examine contributions by members of the Latinx Caribbean diaspora and its reach to those of us hearing and seeing them in a US context.
Growing up bilingual and bicultural in Los Angeles, I saw how my mom retained a bit of her homeland by watching a variety show called Siempre en Domingo. Many of the artists who performed were also heard on the local Spanish language station K-Love. The ritual gathering on Sunday nights as we watched the show metaphorically united my mom with her family.I believe that viewing and hearing her Mexico made the distance away from her family soften. For me, listening to the songs I heard on Siempre en Domingo then replayed on the radio helped codify something more than Mexican; it was pan-Latino. These moments of engaging with television shows mediate my experience of sound and affect, which I’ve named afecto caribeño (translated to “caribbean affect”).
My fondness of Desi Arnaz stems from a familiarity of Spanglish when I saw my first episodes of I Love Lucy (1951-1957) on Saturdays on KTLA. Its stars, Lucille Ball and Desi Arnaz, played a married couple, and the comedy of errors would inevitably involve “Lucy Ricardo” trying to scheme something. In real life, Ball and Arnaz were a Hollywood power couple who produced their show, establishing a practice of syndication rights paid to the actors. Arnaz played “Ricky Ricardo,” the owner of the Tropicana nightclub where he was also the bandleader. When scenes featured him at the club he would always play the congas, thus creating a continuum of his earlier career as a musician to now television star.
Hearing Desi Arnaz speaking inglés with a Cuban accent was familiar to my ears. I knew that sound of English blended with español because it was what I heard from my parents and their acquaintances. In the show, misunderstandings happened because one could not decipher what “Ricky” meant or said. The mistranslations led to some comedic moments and the establishment of a long-running comedic television trope at the expense of Latino characters and actors, as explored by Dolores Inés Casillas and Sebastien Ferrada in “Listening to Modern Family’s Accent.” However, in Life on the Hyphen, Gustavo Pérez-Firmat describes Arnaz’s nilingüe–someone who speak neither Spanish nor English—and argues his nilingüe-ism was personified through “Ricky Ricardo” as “Spanish utterances shot through anglicisms so that the monolingual viewer can understand what he was saying” (43). But, Arnaz did not reach only “English-only’ ears. To my pocha ears Arnaz spoke a familiar—and not incorrect—spoken Spanish. As a young viewer, I had no reference for his mistakes. Sonically “Ricky’s” familiarity came through when he complained about “Lucy” in Spanish. Hearing the español I spoke at home on “I Love Lucy” is how I connected to the hyphened Americano via tv. Nowhere was this more pronounced than with Ricardo’s frequent performances of “Babalú”.
Before his film career, Arnaz was known as the mambo king. Due to his lackluster rise as a “Latin Lover” in Hollywood, Arnaz returned to work as a musician and began singing his signature “Babalú” around 1943. The song is attributed to Margarita Lecuona and published in 1939. “Babalú” conflates the popular 1940s-50s big band sound with a Cuban folksong (or son) sung to the Orishas (deities or gods). Babalú is an Orisha deity who oversees health and is revered because of his power over life and death, and is also known as San Lázaro within the pantheon of Catholic saints. By the time Arnaz made the song popular in the United States, the song had also been associated with Miguelito Valdés, who was known as “Mr. Babalú.” Other musical contemporaries like Damaso Pérez Prado were also making a name for themselves by developing a new sound that Latinized dance music in the U.S. According to Ed Morales in Living in Spanglish, it is in the 1950s that Prado creates his signature sound in Mexico City by “mixing North American swing and bebop” known as mambo (152). However, it is Arnaz’s performance that I reference because of its reach to a multi-generational audience through syndication of the “I Love Lucy” show.
Each time Arnaz performs “Babalú” it serves as an offering to the Orisha to heal the longing for a homeland he left long ago, as experienced by many musicians like Cruz who live in exile. With each performance on the “I Love Lucy Show,” Arnaz reconnects to his cultura. Performing this on national television it’s not about the Anglo viewer who only sees Arnaz as the “Rhumba Rhythm King” (sic) (Pérez-Firmat, 52) made famous in movies; rather it is about Arnaz creating a space of agency through a prayer and healing ritual in song, thus an expression of Afecto Caribeño connecting the Latinx diaspora to something beyond national borders and generations.
For example, in Season 2 episode 21 “Lucy Takes a Job at the Bank,” Arnaz (as Ricky Ricardo) brings out his son Ricky Jr. to play the congas alongside him. Ricky as proud father shares his joy in this moment. The camera pans out to Lucille Ball and her co-star Vivian Vance sitting at the table. Arnaz instructs his son to “say thanks” and he replies in Spanish “gracias.” This exchange is profound because it accentuates the bilingualism and bicultural exchanges that happen in the home space now introduced to many via television. Arnaz continues, “Even though Little Ricky was born in America, there’s lots of Cuban in his heart.” The Cuban in his heart plays out in sonic beats through a father-and-son performance on the congas and the calling upon “Babalú Aye.” Both Lucille Ball and Desi Arnaz are happy parents, not just stage parents, who revel in this moment. As Ricky Jr. plays, his mother bangs on the table too and Arnaz looks up to the sky as if in gratitude for this moment to the Orisha Babalú.
Upon reflection, I am aware of how television informed my childhood search for something that reflected how I spoke and heard the world. In these linguistic-sonic moments I reconnected to my mother’s homeland and sought to make sense of my pocha identity when I heard English spoken with a Spanish accent. In Relocations, Karen Tongson names these moments of connection that occur through a technological network as “remote intimacies” that can “account both technically and affectively, for the symbiosis that can happen between disparate subjects. . .I like to think that these imaginary correspondences sometimes have to happen across greater distances, both conceptually and topographically with other ethnicities, accents, nations (130)” The conceptual and topographical correspondence informs afecto caribeño as a means to enable critical connections to a Latinx diaspora centered en el Caribe highlighting the mestizaje of African and Spanish heritage, thus expanding upon Paul Gilroy’s notion of the “black Atlantic” on how the Atlantic slave trade also impacted culturally el Caribe. Upon singing “Babalú Aye” Arnaz’s performance not only is a disruption to Anglo American viewers, but also “disrupts the myth of Cuban whiteness” (Vasquez, Listening in Detail, 150).
I am drawn to sonic experiences that can help unpack Latinidad and the multicultural roots that are informed by other migrations of Africans, Asians, and Spaniards to the Américas. I am a descendant of these mestizajes, as Gloria Anzaldúa writes in her canonical text Borderlands / La Frontera. A concept like afecto caribeño addresses the social and emotional exchanges that emanate from the complexity of these migrations and how they reveal themselves in momentary connections. When Arnaz performs as “Ricky,” he breaks that character upon playing the congas. Here he does not act as the nightclub owner; the reverberation of the conga mediates an embodiment of his true self exemplifying un afecto caribeño.
reina alejandra prado saldivar is an art historian, curator, and adjunct lecturer in the Women, Gender and Sexuality Studies Program and Liberal Studies Department at CSULA and in the Critical Studies Program at CALArts. As a cultural activist, she focused her earlier research on Chicano cultural production and the visual arts. Prado is also a poet and performance artist known for her interactive durational work Take a Piece of my Heart as the character Santa Perversa (www.santaperversa.com) and is currently working on her first solo performance entitled Whipped!
Featured Image: Desi Arnaz performing with Diosa Costello, 1948.
REWIND!…If you liked this post, you may also dig:
SO! Amplifies: Shizu Saldamando’s OUROBOROS–J.L. Stoever
SO! Reads: Dolores Inés Casillas’s ¡Sounds of Belonging! – Monica de la Torre
In the current anti-immigrant climate, the visual, sonic, and textual modes of representation are becoming battlegrounds we must consider. Arizona, Georgia, and Alabama’s takes on immigration policy and eliminations of ethnic study course offerings from college and high school curricula, are signs of a climate fraught with discontent. However, these fights are not limited solely to the political sphere; in fact, the arena of cultural production—music, literature, theater, and film—facilitates a generalized outlook on Latinidad in the United States by representing Dreamers (the generations of children who were raised in the U.S. from a young age but are not citizens), and/or the thousands of undocumented immigrants who sustain an infrastructure of cheap labor. Within these often stereotypical representations, it is frequently sound that produces the strongest sense of social, cultural, and political difference for Latino subjects.
In this post, I analyze the 2006 film Nacho Libre, a comedy starring Jack Black as a friar who becomes a Lucha Libre fighter, as symptomatic of what I term “sonic brownface,” an aural performativity of Mexicanness. My interest on Nacho Libre is to elucidate how sonic brownface manifests on the big screen, and what is at stake through these seemingly innocent (re)presentations of Mexicanness. I characterize “sonic brownface” as a “speedification” of a Mexican accent, named after Speedy Gonzalez’ infamous call “¡Ándale! ¡Ándale! ¡Arriba! ¡Arriba! ¡Epa! ¡Epa! ¡Epa!” Although comedian Jack Black intends to present a respectful portrayal of a Mexican, his speech enables my analysis of “sonic brownface” within popular culture, a sound that reproduces ideologies about an invisible majority that is also perceived as non-American: Latinos, undocumented immigrants, and dreamers.
Voicing the Other…
The last scene of the Academy Award winning film The Artist (2011), presents why the silent film Artist was against the industry’s move toward the “talkie.” His voice collided with the visual representation of the suave debonair cosmopolitan man—and audience expectations of what such privilege sounds like. Though French actor Jean Dujardin plays the lead character in the film The Artist, it must be noted that several Mexican and Latin American actors did quite well in those early years of Hollywood cinema. Their exotic looks made them desirable and allowed audiences to fantasize about the man or woman on the screen because they could not hear them speak. Moreover, their physicality allowed some actors to “pass” as white. When talkies became the norm, Latino actors began performing now familiar stereotypical characters because in the U.S., their voices were indelibly associated with their “foreignness.”
In the realm of popular culture, both Disney and Warner Brothers created their own “Mexican” characters. In 1944, Disney introduced a Mexican and a Brazilian in the animated film Three Caballeros. Joaquin Garay was a Mexican voice actor featured in the voice of Panchito Pistoles in the Three Caballeros.
His accent and his singing sounded like someone who is Mexican speaking English, as oppose to an exaggerated Mexican accent heard later in the cartoon character of Speedy Gonzalez. Panchito Pistolas showcases a pride in being Mexican as heard in the singing of a ranchera and wearing his gun like the Mexican Revolutionaries of the 1910s. In the 1950s, Warner Brothers introduced Speedy Gonzales to their pantheon of animated characters, coinciding with the next wave of anti-Mexican sentiment during the campaign of Operation Wetback.
In his essay “Autopsy of a Rat,” William Nericcio posits that viewers come to recognize a series of stereotypes about Mexicans through the animated character of Speedy Gonzales. Nericcio incorporates historical references that influenced the design and creation of Gonzalez. He stipulates that this animation creates visual cues which American audiences connect as qualities of Mexicanness, “how this popular animated star comes to function in a way that reinforces politically charged, visions/versions of the ‘Mexican’ on ‘American’ soil” (212). Nericcio emphasizes the “visuo-ethnic clues” to deconstruct the Speedy Gonzales cartoon, and his definition of the stereotype helps corroborates my interest in how “sonic brownface” manifests as a “Speedification” of a Mexican accent. “Strapped for existential input as to the dynamic of Mexican subjects, we turn to stereotypes to provide us with visuo-ethnic ‘clues’ that fill in for empirical data and satisfy the lazy desire of our collective curiosity (219). Whereas Nericcio emphasizes the visual, however, I argue that sound has also held a strong purchase on the American racial imaginary in the case of Latinos. When audiences see and hear Jack Black as Nacho Libre, for example, they already recognize the accent.
Nacho Libre, sonic brownface personified
I propose the concept of “sonic brownface,” which pairs auditory with visual signs of Mexicanness as mediated in popular culture, to characterize the Mexican as a perpetual foreigner within the national imaginary. My interest in a film like Nacho Libre is to elucidate how audiences already recognize “Speedification,” a voicing of Mexicanness that manifests as a performance of “sonic brownface.” This conceptualization of “sonic brownface” is informed by Jennifer Stoever-Ackerman’s work on the “sonic color-line.” In “Splicing the Sonic Color-Line: Tony Schwartz Remixes Postwar Nueva York,” she posits that “sound is not merely a scientific phenomenon—vibrations passing through matter at particular frequencies—it is also a set of social relations … the “sonic color-line” begins to theorize the mutually constitutive relationship between sound, listening, and race.” She elaborates how “aural signifiers of race are thoroughly enmeshed with the visuality of race [because] they never really lose their ultimate referent to different types of bodies” (65). In the case of “sonic brownface,” Jack Black does not need to be a Mexican actor, he just needs to sound “Mexican” to conjure a physical referent.
In utilizing the term “brownface,” I also reference minstrel entertainment in which blackness fetishized and simultaneously disavowed African American entertainers consequently framing racial codes onto a spectrum of racialized bodies. In his analysis of the first talkie The Jazz Singer (1927) “Blackface, White Noise,” Michael Rogin proposes that the “protagonist adopts a black mask and ventriloquiz[es]the black, sings through his mouth” (419). Through this masking, the Jazz Singer becomes Americanized through “appropriat[ing] an imaginary blackness” (421). Even as our contemporary sensibility would call out any form of contemporary blackface performance, we have yet to identify a similar masking when it occurs with Mexican or Latino characters. I contend that the models seen in blackface entertainment have already placed familiar scenarios of seeing White or Jewish actors performing an ethnic Other. When American audiences see Jack Black as “Nacho Libre,” they do not need to see him brown his skin; it is enough to hear a “speedification” of Spanish to have us entertain his believability. When “sonic brownface” occurs, it does not Americanize the performer, rather it perpetuates the Mexican and by extension Chicanos and Latinos as always already foreigners.
In order to recognize how “sonic brownface” is performed in the comedy Nacho Libre, it is also necessary to understand how its sound echoes a political climate that conflates “Mexican” with “Immigrant,” thereby representing Mexicans as undocumented people who have no right to be on this side of the U.S./Mexico border, and lumps all Latinos together as “Mexican.” The film was released a month after the nation’s largest immigrant rallies on May 1, 2006, occurring throughout many cities. The timing of the film also coincided with the first series of policy measures on immigration reform proposed by Congress. Whereas before the May Day marches, some members of congress discussed immigrants as criminals, after the big turnout Congress changed their tune, beginning to consider amnesty or easier paths to citizenship for undocumented immigrants, including generation Dreamers, already raised and finishing their schooling in the States. Cue Jack Black.
Speedification del Celluloid: “sonic brownface” in Nacho Libre
Nacho Libre, directed by Jared Hess (of Napoleon Dynamite fame) presents a comedic fictionalization of the story of Fray Tormenta, a career Lucha Libre fighter who was actually Reverend Sergio Gutiérrez Benitez. The film highlights Black’s strengths as a singer and presents him in a character that is the classic underdog trying to achieve his wrestling dream. As Nacho, the cook for the orphanage, he also wishes to provide the children a better meal, at least once in a while. I will highlight a few scenes in which Black’s sonic brownface performance stands in contrast to the other Mexican cinema actors who speak English. I will conclude with a proposition as to why sonic brownface is already so familiar to us.
From the opening sequence, we see the quaint orphanage located in a small Mexican pueblo. “Sonic brownface” is introduced in the film from Black’s first words “Be grateful Juan Pablo today is especially delicious.” In the next sequence, Hess films the Father saying mass in Spanish with no translation, or subtitles. I point this out because it sets up a type of authenticity with the Mexican orphanage, and that the film brings together both American actors speaking “Es-Pan-ish” and Mexican actors speaking in English. Ana de la Reguera, “Sister Encarnación,”–a nun who arrives to teach the children–also does not perform sonic brownface. She sounds like a Mexican actress speaking English, very much like other Mexican actors preceding her in Hollywood, adding a third later of sonic representation that actually works to heighten sonic brownface’s effects.
However, the sequence that most prominently presents the visual and auditory cues of sonic brownface appear in a twenty-minute segment when Nacho recruits his partner, Esquelito, and they transform into luchadores. In the midst of Nacho’s transformation, he must also contend with his carnal feelings for Sister Encarnación and to instruct the boys that wrestling is not good. Black goes from Italian in “taste of glory” (19:114-16); to Cuban “take it easy” (24:03); to urban Mexican American “my life is good, really good. It’s fantastic” (35:50). The sequence ends as Nacho cannot defend Sister Encarnación and blames Esqueleto for the mishap. Here sonic blackface culminates this performativity of Other with “get that corn outta my face. I looked like a fool last night. What took you so long?!” (39:54-40:29).
One could read this performativity of Otherness in the remix of accents as Black’s self-awareness that he is voicing something not of his experience. However, that he is Jewish and a comedian implies a privileged position already granted to him through blackface performances: the permission to co-opt ethnic and racial identities. When he inflects a Cubanesque accent, audiences can recall Al Pacino in Scarface, an earlier articulation of “sonic brownface.” Or the urban Chicano accent as seen in Born in East L.A. when Cheech Marin teaches the Mexicans waiting to cross the border how to blend in with Chicanos. By the time Black performs sonic blackface, as audiences we have been cued to these auditory references, thus we do not need him to alter his physicality to match the accent. It is enough to hear it to understand the referent. The sequence reaffirms Nacho as the luchador, since we also see his persona of the fighter come to life.
Rogin’s analysis can help us understand these slippages, as well as the role of “sonic brownface” in representations of Latinos by white actors. Rogin posits how Jolson’s performance in the first talkie simultaneously killed Vaudeville entertainment and reintroduced blackface into popular media (429). It is Rogin’s conclusion that it is with the appearance of “Jack Robin” in blackface, that the Jewish individual “Jakie Robinowitz” becomes white and thereby successful, mediating this success through visual codes of blackness. Similarly, in Nacho Libre, sonic brownface operates as both the visual and sonic cues of Mexicanness that enable Jack Black to become the luchador who doesn’t need to live behind a mask. As the film ends, Nacho is content, becoming a hero to the orphans who no longer bemoans his lot in life. This ending is contrary to the plight of immigrants from Latin America who must leave their home in search of better economic opportunities.
By identifying sonic brownface, we can see how American audiences fetishize the sounds of the Mexican/Latin Other yet simultaneously disavow their presence by placing non-Latino actors in these roles. Through the performativity of sonic brownface, popular media and film reify codes of Mexicanness as always foreign, silencing their accents because español is still an unwelcomed sound. Sonic brownface can also be a useful tool by which to investigate similar auditory articulations of Latino sounds. I’m thinking here of Rita Moreno in West Side Story (1961)—see Priscilla Peña Ovalle‘s Sounding Out! post “Aurally Other: Rita Moreno and the Articulation of ‘Latina-ness’” (January 2011)–George Lopez in Beverly Hills Chihuahua (2008), Wilmer Valderrama “Fez” in the television series That 70s Show, and the panoply of Latino actors in Machete (2010) by Richard Rodriguez. Given that media tends to recycle tropes and stereotypes, as audience members we have developed a keen awareness of these sonic markings of Otherness.
Most importantly, my intent in identifying sonic brownface concerns its re-appearance during another surge of anti-immigrant rhetoric. The rallies that occurred on May Day 2006 became synomous with immigrant rights. The release of Nacho Libre shortly after these rallies unknowingly silenced immigrant Spanish speaking voices in the popular imaginary until the film A Better Life (2011) staring Demián Bichir, connected undocumented immigrants with an empathetic experience. The strongest counteractions, however, have not been channeled through Hollywood. With the 2012 election, another surge of immigrant rallies happened at the Democratic National Convention with UndocuBus riders arriving in time to call attention to immigrant rights (start at 8:10-11:24).
As seen in this video clip, undocumented immigrants, Dreamers, Latina/s, and Chicana/os committed acts of civil disobedience because their voices will not be silenced.
reina alejandra prado saldivar is an art historian, curator, and an adjunct lecturer in the Social Science Division of Glendale Community College in Glendale, California.As a cultural activist, she focused her earlier research on Chicano cultural production and the visual arts. Prado is also a poet and performance artist known for her interactive durational work Take a Piece of my Heart as the character Santa Perversa (www.santaperversa.com) and is currently working on her first solo performance entitled Whipped!
REWIND! . . .If you liked this post, you may also dig:
Sound and Curation; or, Cruisin’ through the galleries, posing as an audiophiliac-–reina alejandra prado saldivar
Chicana Radio Activists and the Sounds of Chicana Feminisms–Monica De La Torre
Listening to Modern Family’s Accent–Juan Sebastian Ferrada and Dolores Inés Casillas
“Happy Homes Have Gramophones” –Gender, Technology, and the Sonic Restaging of Community Before and After the Partition of Bengal
Our listening practices are discursively constructed. In the sonic landscape of India, in particular, the way in which we listen and what we hear are often normative, produced within hegemonic discourses of gender, class, caste, region, and sexuality. . . This forum, Gendered Soundscapes of India, offers snapshots of sound at sites of trans/national production, marketing, filmic and musical texts. Complementing these posts, the accompanying photographs offer glimpses of gendered community formation, homosociality, the pervasiveness of sound technology in India, and the discordant stratified soundscapes of the city. This series opens up for us the question of other contexts in India where sound, gender, and technology might intersect, but, more broadly, it demands that we consider how sound exists differently in Pakistan, Sri Lanka, the Maldives, Bangladesh, Bhutan, Nepal, and Afghanistan. How might we imagine a sonic framework and South Asia from these locations? —Guest Editors Praseeda Gopinath and Monika Mehta
For the full introduction to the forum, click here.
To read all of the posts in the forum, click here.
“She compelled respect at once by refusing on any account to be phonographed: perhaps she thought, amongst other things, that if she committed her soul to a broken piece of wax it might get broken…my subsequent experiences showed that it was only too likely,” wrote the British musicologist A.H. Fox-Strangways in 1910 about Indian female singer Chandra Prabha, while remarking on the harsh reactions to the gramophone in India (90). Such deep-rooted discomfort with the gramophone speaks to the cognitive, perceptual and experiential challenges faced by a listener/performer when a new auditory technology substitutes familiar terrains of musical production.
In this post, I revisit the decades prior to and following the 1947 Partition of Bengal, a phase singularly volatile not only in India’s political but also its musical and technological histories. I examine how the introduction of European harmony/polyphony in the aural imaginary of Bengal negotiates ideologies espoused by the nationalists in the (re)constitution of gendered space post-Partition by transforming relations of consumption. The production of gendered domesticity was vitally related to rigid conceptions of physical space and its allocation in colonial Bengal which, further, influenced music reception in ways worth probing.
The auditory regimes prior to the emergence of recording/radio-broadcast typified public modes of listening based on live performances engendering affective flows and presupposed human proximity. This culture of aurality is inextricably tied to communal modes of consumption and performance, be it the high-end salon-tradition of the Bengali modern song, the hard-hitting agitprop strains of the Bengal wing of the IPTA (Indian People’s Theatre Association) or even the stylized elite classical genres. The collective nature of musical practice conjures up traditional connotations of masculine spaces, especially in the case of the elite Bengali household where the gendered ideology of spatial orientation relegated the respectable Bengali woman (bhadramahila) to the interiors of the house (antahpur/andarmahal). The delights of salon-music were to be relished by the man of the house (babu).
Thus, the communitarian character of musical practice often made it elusive to respectable women. However, the emergence and subsequent sophistication of auditory technologies ushered a radical transformation to such a dynamic by dissociating music from the human performer. Besides leading to the obvious technological alienation in the listener, the privatization of the listening experience was accompanied by a condition of a penetrating solitude and interiority, a state speaking to the voices and /sounds emanating from the phonograph. At the sociological level, the entry of recording technology redefined long-held divisions of domestic space and the gendered dynamics thereof by not only democratizing musical consumption but also forging provisional collectivities of listeners often cutting across gender, class and caste. Besides, traditional associations of musical genres with specific loci- classical music with the salon/concert space for instance- gave way to a more fluid conception of domestic space assuming multiple sonic/musical identities depending on what the gramophone played. The phonographic interface, thus, radically reconfigures listening practices and produces a different paradigm of self, sound, community, and gender.
What is at stake here is not some covert form of linear technological determinism, but a more nuanced detour around auditory-technologies, spaces of consumption, and the affordances thereof that calibrate auditory experience along new registers. What merits contemplation is how (if at all) these technological innovations in the commercial arena complement and usher formal nuances and sonic innovations in the musical works they mediate. The gramophone renders problematic the uncritical conflation of the sonic and visual registers typical of live musical performance and, in the process, sets in motion a unique dynamic of interacting with musical sound. Severed from its visual footholds in live performance, phonographic sounds often provoke the listener to imagine the singing/performing body which, in turn, informs the way the sounds are processed mentally.
Indian music has traditionally been based on a single melody which, in its skeletal grammar, is an individual mode of expression, even when performed by a group. The intrinsic form of Indian and traditional East Asian music in general exhibits a non-harmonic character. The concept of musical harmony proper is considered a European import. European harmony, polyphony, and counterpoint are in their very essences a set of disparate tonal registers forging a gestalt which impresses on the mind of the listener an overarching unity. At an experiential level, the polyphonic form embodies a distinct sonic ontology and a novel dimension, as it were, and thus cannot be reduced to merely a stylistic import. It induces a new auditory condition, a new register of being-in-listening (the lecture snippet from 57:08-.1:02:07 effectively demonstrates the morphing of the basic melody of a song into its polyphonic equivalent). The new auditory condition conjoins the familiarity of the melody with the markedly different yet complementing registers of the polyphony, creating a novel sensation for the uninitiated Bengali listener.
Among the very early records to employ musical polyphony in India were two iconic musical works of the mid-20th century, one devotional in intent– Aham Rudre from Mahishasurmardini (1931) composed by the legendary music director Pankaj Mullick–and the other, a professed experiment in introducing polyphony in Bengali music, Shurer Ei Jharna (1958), by the noted composer Salil Chowdhury.
In the current context, it is important to note how the sonic dimension of musical polyphony in Aham Rudre and Shurer Ei Jharna embodies and substitutes notions of aural communities and restages a communitarian character. Notably, the creation and circulation of these works paralleled the establishment of commercial state-radio in India (1930) and the first microgroove record in Kolkata in 1958 by the Gramophone Company.
The Gramophone Company in Calcutta marketed its records with the Bengali tagline “Shukhi Grihokon Shobhe Gramophone/Happy Homes Have Gramophones,” projecting the phonograph as the symbolic ideal of the domestic idyll and in the process confronting gendered spatial demarcations head-on by invading the auditory horizons of the secluded Bengali women. The striking presence of the gramophone in the iconic Gramophone Scene (1:35:17-1:35:28) in Satyajit Ray’s movie Ghare Baire–set in the backdrop of the 1905 Partition of Bengal–beautifully illustrates the sorority forged by the gramophone which, notably, draws even the marginalized widow Bouthan within its field of influence.
However, the gramophone superseded its commodity-character to serve not only in crass exhibitionism but also as an index of a masculine, elite consumerist culture where “serious music” and musical connoisseurship often became synonymous with the gramophone and recorded sound. A new breed of “record-collectors” came into existence, mainly belonging to the upwardly-mobile/elite classes whose passion for records was their most prominent identity-marker in the domestic realm, occasionally outweighing even their professional concerns.
But even as the radio and phonograph transcended the hitherto gendered character of musical reception by entering the women’s quarters and dissolving time-honored segregations of auditory spaces within the household, it had to contend with a deep-seated psychological discomfort in the listener, a fundamental unease with befriending technology that substituted the human. I argue that the newly insulated character of the radiophonic auditory experience was counteracted by significant efforts, conscious or otherwise, at sonically restaging and reclaiming the community lost in technological mediation.
Given pet notions of musical anthropology and the chronological coincidence between the early uses of harmony and the entry and sophistication of technologically mediated music in Bengal one could, at the risk of slight oversimplification, posit that the import of the harmonic form at this significant juncture sonically compensates the auditory solitude induced by radio/phonograph by recreating a modified and idealized Platonic (Platonic here is used as an allusion to ‘music of the spheres’ to point towards how musical harmony since medieval times has been associated with ideal public) community and restaging it within the confines of the constitutive plurality of the polyphonic mode. As an aside, the initial introduction of polyphony in Shurer Ei Jharna (1958) garnered flak from a large section of the audience who cognized it as a group of amateur performers ‘singing out of key’ (Salil Chowdhury’s lecture from 30:31-31:15). Over the next few decades, however, this form was trans-culturated and seamlessly assimilated within the sonic vocabulary of the Bengali/Indian masses, so much so that without the regular vocal/instrumental counterpoint, commercial songs nowadays are often felt to be lacking hue.
The sonic changes that I have been investigating preceded or followed the Partition of Bengal, which informed the gendered patterns of popular musical consumption. It is well-known that the exigencies of the Partition proved emancipatory for women in that they were exposed to the vagaries of the workplace, leaving the confines of their quarters. It is with an often uncritical celebratory fervor that the Partition is credited with fashioning the independent, self-reliant and educated middle-class Bengali working woman, on occasion emerging as the sole bread-earner of the family. Jasodhara Bagchi says that the “partition accelerated the earlier trends of the twentieth century of abolishing the ‘purdah that had confined the Bengali bhadramahila to her antahpur (private quarters)…The same stroke that brought this flood of uprooted marginalised women to Calcutta also opened the door to many new opportunities for Bengali middle-class Hindu women. They came out of the private domain of domesticity and child rearing to take up public duties.’”(8) Uditi Sen, however, in her revisionist reading of the celebratory impulse argues that “situational aberrations” notwithstanding, the Partition did not lead to “a transformation of social norms or any substantive change of women’s ideal role within the bounds of the family.”(16)
In the aftermath of the Second World War, which had also witnessed the entry of women into the professional/public sphere, the USA launched a propaganda war to restore women to their hearth, revivifying the “cult of the housewife,” deploying films and popular music to promote the trope of the ideal housewife. Redefining domestic spaces as woman’s space had also been in the cards for the Indian state post-Partition, which had to a large extent been governed by patterns of popular media consumption. Arguably, the coincidental emergence of musical harmony and sophistication of private auditory technologies in the years following the Partition contributed to efforts to restore women to their private quarters, by compensating the lost professional community of the self-reliant working woman with the poetic/sonic community embodied by the polyphonic form, in the process enlivening her insipid lived quarters. Popular media technologies often employ innovation in content to revivify clichéd formats; musical harmony coupled with sophisticated audio-reproduction provides a classic instance of inaugurating a new sonic dimension in popular music which provides a powerful and enthralling form of domestic leisure.
Thus, in the context of early 20th century Bengal, the gramophone was a significant import which not only reconfigured perceptual registers and musical cultures but also listening practices by entering the interiors of elite Bengali households. Besides democratizing the listening experience, which till then had largely been restricted to male constituencies, the gramophone privatized musical consumption. It was through the introduction of musical polyphony, which is intrinsically ‘public/ communal’ as regards its sonic character, that this impulse was counteracted. As mentioned earlier, these technical/musical innovations widened the scope and impact of musical performance and arguably contributed to the reconstitution of gendered domestic space post-Partition which points to subtle and complex relations among technology, (musical) genre and gender.
Featured Image: Screen Capture from by SO! Ed. Satyajit Ray’s Ghare Baire
Ronit Ghosh is a postgraduate student at the Department of Art and Technology, Aalborg University, Denmark. His research interests include aesthetic philosophy, critical sound studies and the sociology of Indian popular music. He has published articles on sound studies in the International Journal on Stereo and Immersive Media and The Rupkatha Journal and has an article forthcoming in the Journal of Sonic Studies. He is a classical violinist and an aspiring music composer.
REWIND! . . .If you liked this post, you may also dig:
Pushing Play: What Makes the Portable Cassette Recorder Interesting?—Gustavus Stadler
Hearing “Media-Capitalism” in Egypt–Ziad Fahmy