Andrea Medrado

Dr. Andrea Medrado is a Lecturer at the Media School of Bournemouth University in the UK. She has an extensive academic background in media studies as well as professional experience in advertising as a creative writer. Andrea is also an experienced ethnographer. Her current research delves into issues of social exclusion, analyzing the ways in which the favelas (slums or shanty towns) are featured in the “promotion” of Rio as an Olympic city to a global audience. One of the key questions is: how are the favelas making themselves heard during the preparations for the mega events through the sounds that the residents produce? Her doctoral thesis (University of Westminster, 2010) was an ethnographic study about the practices of daily listening in a Brazilian favela. Outside of academia, she has worked as a creative writer in both advertising agencies and a number of political campaigns in Brazil. Her research interests include auditory culture and sound studies, alternative and community media, political communications, and media ethnography. You can contact her at amedrado@bournemouth.ac.uk; ammedrado@hotmail.com.