Welcome to Next Gen sound studies! In the month of November, you will be treated to the future. . . today! In this series, we will share excellent work from undergraduates, along with the pedagogy that inspired them. You’ll read voice biographies, check out blog assignments, listen to podcasts, and read detailed histories that will inspire and invigorate. Bet. –JS
Today’s post comes from Binghamton University junior David Lee, former student in SO! Editor-in-Chief J. Stoever’s English 380W “How We Listen,” an introductory, upper-division sound studies course at Binghamton University, with a typical enrollment of 45 students. This assignment asked students to
write one researched, multimedia blog post on our class WordPress in the style of Sounding Out! on a sound studies topic of interest to you (approximately 1500 words). Your post should involve an issue involving power and social identity, use our in-class readings as a springboard and quotes and analyzes at least 2 in the post, relate our course topic at hand to a contemporary event, conversation, or issue and includes evidence of research of that topic (3-5 quotations/links to credible online sources), include audio, visual, and/or audio-visual elements as a key part of your analysis (this can include recordings, still photos, you tube clips, videos, etc.) and follow SO!’s submission guidelines on form, style, tone, and content: (https://soundstudiesblog.com/to-blog-2/).
For the full assignment sheet, click How We Listen_Final Blog Assignment For the grading rubric, click Blog Assignment Grading Rubric (1). For the full Fall 2018 syllabus, click english-380w_how-we-listen_fall-2018
Mukbang is the newest wave in trends for ASMR; it is an online audiovisual broadcast in which the host enjoys his/her food while interacting with the audience. Adopted from Korea, Mukbang’s literal translation is a portmanteau—it is a combination of two Korean words: “mukja” (let’s eat) and “bangsong” (broadcast). The first time I watched these eating broadcasts was in 2018, before major surgery. Prior to the surgery, I could not eat for twenty-four hours. It came to the point where I was so hungry that I would chew up the meat and spit it out and I would make a mental list of foods that I wanted to eat after the surgery. In an effort to satisfy my hunger, I watched a lot of videos on the Tasty network and stumbled upon Mukbangs. I had heard of the term prior to that day but had never watched the videos myself. The experience could be expressed as an oxymoron: sweet torture. I remember salivating uncontrollably but at the same time watching someone eat began to ease my own stomach.
In recent years Mukbang has blown up on streaming sites like Youtube, and has been met with a subsequent huge audience growth. Mukbang was most notably referenced in the company’s Youtube Rewind 2018 video:
Interestingly, Mukbangs have only been considered ASMR once they were adopted by American content creators. According to journalist Matthew Sedacca, viewers explain that they experience what they call a “braingasm”, described as a tingling sensation down one’s spine from the sounds of cooking and eating. The sizzling sounds of the broth or the slurping sounds of noodles are what is said to relax the listeners. In Touch the Sound, Evelyn Glennie communicates that to hear is to also touch. Likewise, the viewers experience a sensation of touch from the audio and visual elements that the video stimulates. The sounds of food that many associate with tingling, pleasant sensation can also provide viewers with a sense of comfort and reassurance.
In today’s busy society, it is hard to have a formal meal with our family and friends, so oftentimes we are found eating alone. Watching Mukbangs can mitigate the feeling of loneliness through the presence of what Steve Connor calls the vocalic body, so while we are eating alone, the presence of another is real and felt. According to Connor, “[t]he principle of the vocalic body is simple. Voices are produced by bodies: but can also themselves produce bodies. The vocalic body is the idea—which can take the form of dream, fantasy, ideal, theological doctrine, or hallucination—of a surrogate or secondary body, a projection of a new way of having or being a body, formed and sustained out of the autonomous operations of the voice” (35). The voice in these videos takes the form of a body sitting next to us, eating and talking to us.
Simply put, viewers are watching another individual enjoy his/her meal, but Mukbangs have a greater social implication. The rise in popularity of Mukbangs coincide with the rapid technological advancements occurring in society and the shift in entertainment focus on streamable content. Eating is a routine and everyday experience, so Mukbangs portray a vital aspect of life where viewers can passively watch while experiencing the sensory feeling that sound evokes. When the host visually and audibly enjoys his/her meal the viewers can feel the presence of a body ,which accounts for the chills down one’s spine characteristic of ASMR videos. As this phenomenon demonstrates, sound can lessen feelings of loneliness by bringing the audience a sense of human comfort.
Mukbangs are also helpful to those who have restrictions in their diet. For someone who may be deadly allergic to shellfish, he/she can imagine that experience by watching another person enjoy the dish. While it is not the same as twisting off the claws of a lobster and eating the meat, watching and listening to another person do just that allows the viewer to be a part of that experience. Moreover, a deadly food allergy may keep someone from sharing a communal meal with friends; the sounds of a Mukbang video could recreate that experience. Lastly, and no less important, Mukbangs act in opposition to the unrealistic beauty standards of society; while society’s expectations push us to always keep our figure, a Mukbanger’s response is to eat senselessly. Therefore, Mukbangs embody our fantasies; we live vicariously through the broadcaster.
Mukbangs have introduced a new format for cooking shows. Rather than emphasizing cheesy background music and eccentric hosts on cable tv, Mukbangs strip all these effects away, so that viewers can truly appreciate the essence of cooking in the kitchen: it’s not just about what the dish tastes like in the end, but also the auditory experience. On cooking shows, a lot of the focus ends up on what the plate looks like, or what steps go in what order—it is a visual experience, in general. When it comes to Mukbangs, people watching the videos get to enjoy the relaxing sounds of cooking, and the focus is not on copying the recipe: Sedacca states, “with ASMR it becomes more about the sound than the taste.” The alternate format promotes cooking to a larger audience instead of gearing towards stay-at-home moms. Mukbang cooking videos tend to be more of a minimalist everyday perspective rather than displaying cooking as a luxurious commodity. Mukbangs show us that it is no longer about becoming the cook, but appreciating the cooking being done, and the sound adds to the intimacy of the event. With Mukbangs it is as if your mom were cooking in the kitchen.
In doing so, Mukbangs can also advocate for cultural awareness, as viewers are exposed to different foods that the host enjoys. By seeing a host they trust enjoy foreign food, it encourages the viewer to possibly try that food or visit that country in the future. A popular example of this would be when kpop idol Hwasa from group Mamamoo went on a South Korean tv show called I Live Alone and ate gopchang (cattle intestines) at a nearby restaurant. After the video went viral, the Korean BBQ restaurant industry exploded within a day, so much so, that the dish was reportedly sold out in all of Seoul, Korea.
As for me, nowadays I watch Mukbangs when I miss home. Now that I am away at college, many of my meals consist of dining hall food. Where I go to school, Korean restaurants are scarce and do not taste the same as home. There is something about a well-cooked Korean meal that Korean restaurants at school cannot replicate. So, when I am away at college, I often watch Korean Mukbangs to tap into the comfort of home, through sound and images.
Mukbang watchers have an array of audience members; people watch it to lose weight, for ASMR, or simply when they are eating alone. Mukbangs challenge social norms; although it may be rude to slurp spaghetti noodles in public, Mukbang is evidence that some people enjoy those exact sounds. Likewise, as more people begin to live individualistic lives, the eating broadcasts make up for this difference in human interaction. For those trying to lose weight, Mukbangs offer the option of seeing someone “eat their feelings” without you yourself having to overindulge or feel guilt.
More importantly, Mukbang is a relevant example that listening can be a tactile experience: through vibrations and also from sensations through the body. It challenges the listening audience to be present and appreciate the essence of food, and cooking as a sustaining artform. The aforementioned is especially true for cooking shows where the audience listens for the calming sounds that come with cooking instead of listening to what seems like a sales pitch to best copy the recipe. Mukbang makes cooking and, consequently, eating into healing activities instead of something that is reserved solely for those who have the time. Mukbangs are making a social difference by promoting Korean culture, spreading cultural awareness through food, and helping to lessen the feeling of loneliness. While Mukbangs were previously seen as fetishized or weird they are now challenging our preconceived notions on how, what, and with who we should enjoy food.
Featured image: “Korean Food – Korean Kimchi and BBQ Cooking Meat (Creative Commons)” by Flickr user Sous Chef, CC BY 2.0
David Lee is a Korean American Junior at Binghamton University studying Finance and Marketing. In his free time he likes to read, work out, or watch TV. He is an avid fan of Game of Thrones, Rick and Morty, and Got7.
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Toward A Civically Engaged Sound Studies, or ReSounding Binghamton–Jennifer Stoever
Since its inception at the World Soundscape Project in the 1970s, soundwalking has emerged as a critical method for sound studies research and artistic practice. Although “soundwalking” now describes a diversity of activities and purposes, critical discussions and reading lists still rarely represent or consider the experiences of people of color (POC). As Locatora Radio hosts Diosa and Mala have argued in their 2018 podcast about womxn of color and the sound of sexual harassment in their everyday lives and neighborhoods, sound in public space is weaponized to create “sonic landscapes of unwelcome” for POC.
While we often think of soundwalks as engines of knowledge production, we must also consider that they may simultaneously silence divergent worldviews and perspectives of space and place. In “Black Joy: African Diasporic Religious Expression in Popular Culture,” Vanessa Valdés explored alternate conceptions of space held by practicioners of Regla de Ocha, epistemologies rarely, if ever, addressed via soundwalks. “Within African diasporic religions . . . including Palo Monte, Vodou, Obeah, Macumba, Candomblé – there is respect for the seemingly inexplicable,” Valdés remarks, “there is room for the miraculous, for that which can be found outside the realms of what has been deemed reasonable by systems of European thought. There is room for faith.” Does current soundwalk praxis—either as research method, public intervention, artistic medium, field recording subject, or pop culture phenomenon—impose dominant ideas about space and knowledge production as much as—if not more–they offer access to alternatives? Are there alternate historiographies for soundwalking that predate the 1970s? Can soundwalks provide such openings, disruptions, and opportunities without a radical rethinking? What would a decolonial/decolonizing soundwalk praxis look and sound like?
Soundwalking While POC explores these questions through the work of Allie Martin, Amanda Gutierrez, and Paola Cossermelli Messina. Today, Allie Martin kicks off the series with a powerful reframing of the soundwalk as a black feminist methodology. —JS
In July 2018 I visited Oxford, Mississippi for the first time, to attend a workshop on conducting oral histories. Upon walking with a friend back to our accommodations on the University of Mississippi campus, we heard a voice calling to us from far away, up a hill somewhere. It was a catcalling voice—that much I definitely recognized—but I also felt sure that I heard the word “nigger.” My friend, who is also a black woman, heard the taunting sounds of the voice but not that word specifically. Herein lies one of the difficulties of black womanhood: I was unable to distinguish which of my two most prominent identity markers (blackness and womanhood) the speaker was using to harm me in that moment. I found it ironic that I came to Mississippi to learn best practices for listening to people’s stories, but could not hear my own story, could not say for sure what had happened to me.
In the time since that visit, I have come to embrace the speculative sonic ephemerality of black womanhood and utilize it on my soundwalks. Soundwalks are a popular method for understanding the everyday sonic life of a place. Reminiscent of Michel de Certeau’s “Walking in the City,” soundwalks offer the kind of embodied experience missing from other more static soundscape recordings. I argue here that soundwalks can operate as black feminist method, precisely because they allow me to center the complex, incomplete sonorities of black womanhood, and they are enough in their incompleteness. One of our foremost thinkers on black feminism, Patricia Hill Collins, has argued that black women’s knowledge is subjugated (1990). I understand this to mean that my knowledge is tainted somehow, too specialized or not specialized enough, and not considered fit for application by a broader audience. Soundwalks as method, though, rely on my own subjugated knowledge. What did I hear? Black feminism centers and humanizes black women, and I utilize soundwalks to humanize myself in a soundscape that would otherwise disregard my sonic perceptions in favor of white hearing as the default standard of sound.
I began soundwalking in Washington, DC as a part of my dissertation project, which explores the musical and sonic dimensions of gentrification in the city. Gentrification is often considered in visual terms, meaning that a neighborhood is considered gentrified because new coffeeshops, bike lanes, and dog parks make it “look” different from what was once there. I recognize these new additions as important markers of gentrification, but what do they sound like? And what do these sonic markers reveal about the sonorities of race?
I have taken up the sonic exploration of gentrification, drawing inspiration from Jennifer Stoever’s Sonic Color Line and Regina Bradley’s exploration of the criminalization of black sound. As SO! writer and ethnic studies scholar Marlén Rios Hernandez has noted in her work on racial and spatial shifts in early punk in 1970s Los Angeles, it is crucial to work on “delinking gentrification as exclusively spatial and analyzing it as also a sonic force of expulsion.” Having spent time researching the auralities of gentrification in DC, I understand it to be a process that silences poor and marginalized populations while amplifying the concerns of those privileged enough to have the ear of the DC Council and developers. Gentrification displaces musicians and music genres, while increasing tensions around music and noise in “public” space. More than these changes, though, gentrification changes the soundscape of the city.
My soundwalks focus on the Shaw neighborhood in the Northwest quadrant of DC, part of the fastest gentrifying zip code in the country. Before the explosion of development, Shaw was a cultural hub of black DC, only blocks away from the U Street Corridor, formerly known as Black Broadway. From Pearl Bailey to James Brown, prominent black entertainers frequented the neighborhood because they were unable to perform in or have accommodations in other areas of the city. As the neighborhood shifts and transforms, the soundscapes grow louder with new nightclubs and quieter due to increased reporting of noise violations. The neighborhood diversifies in terms of languages, increases in siren whoops, and new sounds appear, such as the beep of a dockless scooter. Shaw has seen a concomitant increase in property values, community gardens, and bars; a Whole Foods is set to open in the neighborhood by 2020.
[The recording here is of a soundscape at 7th street and Florida Avenue NW, a busy intersection at the north edge of Shaw. Recorded on a mid-September afternoon, you can hear go-go music (DC’s indigenous subgenre of funk), engines idling, and the whoop of a siren. In the past two months, this intersection has become a battleground for cultural erasure, as artists, activists, and councilmembers attempt to legitimize the go-go music that has been playing in the area since 1995.]
During the day, Shaw oscillates between a quiet neighborhood and a busy city space. Traffic, horns, and sirens are frequent, yet so are the sounds of children at recess and old men chatting outside on their stoops or outside of corner stores.
Conducting soundwalks as a black woman in this gentrifying neighborhood is a curious space to tarry in. I am in some ways an outsider as a non-resident, mindful of who and what I record at any given moment because part of what makes gentrification such a tense and terrifying process is the lack of control that residents (particularly renters) have regarding their futures, and often their presence too. I am also an insider, a black woman in this space where being a black woman is not (yet) anything out of the ordinary. In fact, as the months went on, more of my recordings feature me speaking to people on the street, some I had come to know and some still strangers to me.
One of my favorite interactions on a soundwalk came early on, in late February of 2018. I was running late for an interview, listening intently to what was going around me, when I walked past a black man, seemingly in his 30s, on a narrow sidewalk. The exchange went something like this:
Man: Whoa, whoa, why you running up on people?
Me: My bad, my bad!
Man: It’s okay. Hey sis, you know how to make grits?
Me: [laughing], Nah, I don’t know how to make grits.
Man: What about pancakes?
Me: Yeah, I can make some pancakes.
Man: Ayyyee, I’m tryna get some breakfast!!
Me: I don’t know about all that!
The exchange, not quite a catcall but not quite comfortable either, consistently faded in volume, because during the entire time we spoke, I continued to walk away from him. I was in a position of wanting to speak, because I know the politics of being an outsider in a gentrifying neighborhood and not greeting folks as you walk by. However, I also know the dangers of being a black woman walking alone, and so I negotiated a lighthearted exchange while making my way to my destination. My soundwalks, then, act as a sonic record of gentrifying space as well as my attempts to keep myself safe.
These moments also inform the contours of my dissertation project on hearing gentrification in DC. The larger project involves passive acoustic recording in the same neighborhood, a methodology that entails creating a large amount of short soundscape recordings over a long period of time. Understanding both my soundwalks and passive acoustic recording as black feminist method allows for the consideration of multiple sonic perspectives of the neighborhood, rather than one record. When once describing passive acoustic recording to a colleague at a digital humanities workshop, they celebrated the idea that I would be able to “objectively” hear what was occurring in the neighborhood, instead of relying only on pieced together accounts from community members.
However, just as black feminist thought amplifies my “tainted” knowledge, it also mutes the authoritative “objective” knowledge of a rooftop recorder. The sounds of the stationary recorder placed on a rooftop at 7th and Florida are as partial and positioned as the recordings of my footsteps as I move around the neighborhood. As I continue to walk, be it through the unfamiliarity of Mississippi or my hometown DC, I do so with the reassurance that what I hear is enough.
Featured Image: Shaw From Above, by author.
Allie Martin is a PhD Candidate at Indiana University in the Department of Folklore and Ethnomusicology. Her dissertation project explores the musical and sonic dimensions of gentrification in Washington, DC, using a combination of ethnographic fieldwork, archival research, and soundscape recordings. Originally from the Washington, DC, metropolitan area, she received her BAs in music performance and audio production from American University.
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