October 2017: a week after a Las Vegas gunman killed 58 people at an outdoor festival during a Jason Aldean set, Aldean squared up to the Saturday Night Live mic and soldiered through then-recently deceased Tom Petty’s “I Won’t Back Down.” In a short statement before the song, Aldean mentioned that he was “strugglin to understand what happened that night,” and he reiterated this general sense of confusion about what to make of everything in ensuing interviews. It’s unsurprising that Aldean struggled to make sense of the shooting; traumatic experiences like the one he and his audience endured often don’t fit into any ready-made understanding we have about the world. But Aldean, who seemed uncomfortable publicly displaying the kind of emotional vulnerability the trauma produced in him, was eager to resolve the dissonance: with platitudes like “be louder than the bad guys,” with assurances that “when America is at its best, our bond and our spirit – it’s unbreakable,” with an admission of his own hurt only as an empathic response to others’ rather than as his own, and with a cover song borrowed from one of his idols. Here, I’m listening to the compensatory work the cover of “I Won’t Back Down” performs in the face of the kind of vulnerability Aldean wrestles with in the wake of violence. To hear this as clearly as possible, I’ll contextualize Aldean’s performance by comparing it to a similar use of the song by Tom Petty 16 years earlier, then contrast it with Ariana Grande’s performance of “One More Time” at her One Love Manchester benefit a few months before the Las Vegas shooting.
Though the song’s titular line, “I won’t back down,” is a fairly direct lyrical idea about maintaining one’s resolve, the rest of the song still manages to paint a rather vague picture. The singer isn’t backing down, sure, but beyond “a world that keeps on pushin [him] around,” there aren’t many specifics about what he’s not backing down from. This is a kind of pop genius: capture a core sentiment that registers with a large audience, then present it in ambiguous enough terms that listeners can fill in the blanks with their own very personal experiences. So, despite Petty’s own analysis that he “laid [the song] out, you know, with no ambiguity at all,” “I Won’t Back Down”’s lyrics are incredibly broad, leaving space for practically anyone to insert themselves into the role of protagonist. Your boss might be a jerk, but you won’t back down. Your employee might think you’re a jerk, but you won’t back down.
Moreover, the sound of the song undermines even its most resolute lyrics. When Petty sings “I won’t back down,” which he does often in the verses and the hook, he scoops all around the pitches of “won’t,” “back,” and “down” so that they sound more interrogative than declarative. Rhythmically, these words sit on weak beats and upbeats in the verses, and in the chorus, the final word, “down,” comes just before – not on – a strong downbeat (see figure below). The effect of the syncopation is similar to the effect of Petty’s pitch bends; lyrical resolve becomes musical uncertainty. Finally, George Harrison’s guitar solo – as George Harrison guitar solos tend to do – plays pensively with the song’s forward momentum, again reining in the lyrics’ more direct message. In all, “I Won’t Back Down” works in a good deal of uncertainty that makes it unclear exactly what the threat is and whether the singer really is as resolute as he’d like us to believe.
What a song means or how it works changes with the times, though, and the defiance lurking in the lyrics of “I Won’t Back Down” crystallized after the destruction of the Twin Towers on September 11, 2001. When Petty performed “I Won’t Back Down” at the benefit concert America: A Tribute to Heroes on September 21, the context of a nation rallying around itself to defeat some yet-unknown foreign enemy overwhelmed any of the sonic signifiers that might otherwise temper the song’s resolve. This concert, which was aired virtually on every channel to a country still reeling from a collective trauma, subsumed Petty’s vocal scoops, the lyrics’ offbeat kilter, and the guitar’s sanguine solo under the clarity of a lyrical sentiment that aligned neatly with the politics of the moment: the US won’t back down. The shift in focus in “I Won’t Back Down” just after September 11 is similar to a dolly zoom effect: the threat referenced by the song’s lyrics feels as if it comes nearer and into sharper focus even as the protagonist broadens from an individual to a collective identity.
This sort of shift in the song’s narrative tracks with Christine Muller’s account of the overarching changes in cultural narratives that happened in the wake of the Twin Towers’ destruction. In September 11, 2001 as Cultural Trauma (2017), Muller argues that the broad perception of the fracture of the “American Dream” – “good things happen to good people, and bad things happen to bad people…come to the United States, and you will have opportunity; work hard, and you will succeed; follow the rules, and you will be rewarded” – harkened the rise of cultural media focused on “no-win scenarios…a fascination with anti-heroes who do the wrong things for the right reasons” (9-10). In the case of “I Won’t Back Down,” a song that was once broadly resolute and unfocused on any particular foe, sung by an artist who sent a “Cease and Desist” letter to George W. Bush when the then-candidate used the song for his presidential campaign morphed into an anthem that became narrowly resolute in the face of a named threat (“terror”), woven into a larger political tapestry that aided in the demonization of Muslims and the Islamic countries targeted by the “global war on terror” – an interminable war fought for vaguely defined reasons started at multiple sites by the same Bush Petty had previously defied.
Aldean’s Saturday Night Live performance 16 years later would emulate Petty’s, as faithful a cover as Aldean and his band could do. Though his vocals lack Petty’s high-end nasal clarity, Aldean dutifully hits all the scoops, honors the syncopations, and even yields to a guitar solo that follows George Harrison’s lead from decades previous. For Aldean, who was 40 at the time, and many millennials, the SNL performance would likely resonate with Petty’s iconic Tribute performance. And in the space of those 16 years, another frequently repeated line in the song would take on a political life of its own, recognizable to younger listeners who may not have immediately registered the post-9/11 context of “I Won’t Back Down.” While “I’ll stand my ground” would’ve been as broadly meaningful as “I won’t back down” when Petty released the song in 1989, the 2012 murder of Trayvon Martin pushed the idea of Stand Your Ground laws into public consciousness. These laws nullify one’s “duty to retreat,” to avoid violence if a safe passage away from a threat is reasonably available, instead allowing a person who feels threatened to use violence against their perceived threat. Research shows that Stand Your Ground laws tend to protect white people and endanger Black people, holding up long-standing social norms that cast Blacks as always already violent. So by the time Aldean sang “I’ll stand my ground, and I won’t back down” in 2017, the song had passed through social and political filters that gave its lyrics an anti-Muslim and anti-Black edge.
At first blush, all this context makes “I Won’t Back Down” a bizarre choice for Aldean to sing in response to the Las Vegas shooting. The identity of the gunman – a white man around retirement age – made him only a bit older than the demographic most responsible for mass shootings in the US. Instead of addressing the fact that mass shootings are a distinctly USAmerican problem, or that country music fosters a close and financial relationship with the NRA (which lobbies against the sorts of regulations that would curb mass shootings), Aldean remained unwilling to offer any thoughts on guns and gun control, even after experiencing the shooting firsthand. While we might reasonably excuse the singer’s lack of reflection on social and political problems in recognition that Aldean was surely traumatized himself, the singer’s performance of “I Won’t Back Down” still performs a specific kind of rhetorical work that relies on Petty’s performance at America: A Tribute to Heroes 16 years earlier. Specifically, Aldean’s rendition of “I Won’t Back Down” places the Vegas shooting in the same political arena used to demonize Muslims after September 11 and to criminalize Black people in political discourse surrounding Stand Your Ground laws. As I mentioned at the top of the essay, Aldean admitted and demonstrated his discomfort with the emotional vulnerability the shooting provoked in him, and I hear his performance of “I Won’t Back Down” as an effort to compensate for that public vulnerability by providing a retreat to a more familiar masculine pose: protective, resolute, stoic.
I published a piece that revolves around the idea of self-care with Sounding Out! in 2017, and one of the two central musical examples I consider there is Ariana Grande’s performance of “One More Time” at the One Love Manchester benefit concert just after the Manchester bombing. Grande’s circumstances run parallel to what Aldean would face a few months later: a traumatic act of violence that disrupted, injured, and killed the artist’s fans as the terror of the event rippled through the community. The two performances are gendered completely differently, however. Grande sings “One Last Time” surrounded by other musicians she invited to participate in the benefit concert. She frequently chokes up and relies on her fans to carry the song forward. She offers no answers or solutions beyond sentiments of love and the need to hold one another close in times of crisis. Grande’s is a performance of feminized care that contrasts sharply with Aldean’s masculinized resolve. Unwilling to publicly grapple with the emotional vulnerability created by the Vegas shooting, Aldean retreats from any public displays of grief and settles into an expression of care rooted in aggressive defense. His performance of “I Won’t Back Down” compensates for the feminized vulnerability triggered by the gunman and provides a masculine space for defiance that shifts attention away from white criminality and toward the US’s usual suspects: Black people and Muslims.
Saturday Night Live has scrubbed the internet of any full videos of the performance (the single is available on Spotify), but we can see and hear Aldean running through the same rendition a couple weeks later at the Louisville Yum! Center. It’s worth noting how Aldean embodies the resolve of the song’s lyrics. While Petty always approached a microphone like he was going to whisper something in its ear, his shoulders slouched and knees bobbing to the beat, Aldean squares his shoulders, plants his feet to form a broad base, and confronts the mic straight on. Some of this boils down to style. Jason Aldean’s stage presence is different from Tom Petty’s. But it also captures the distance “I Won’t Back Down” has traveled since the late 1980s, from a largely empty signifier that listeners could fill with their own meaning to an anthem used for rallying listeners in the wake of mass violence. Here, feminized vulnerability and trauma are recast as masculinized aggression and resolve until the song fills with the politics of the moment: the US’s anti-Black, anti-Muslim refusal to back down from standing its ground.
Featured Image: “Tom Petty & The Heartbreakers, Oracle Appreciate Event “Legendary”, JavaOne 2011 San Francisco” by Flickr user Yuichi Sakuraba, CC BY-NC 2.0
Justin Adams Burton is Assistant Professor of Music at Rider University. His research revolves around critical race and gender theory in hip hop and pop, and his book, Posthuman Rap, is available now. He is also co-editing the forthcoming (2018) Oxford Handbook of Hip Hop Music Studies. You can catch him at justindburton.com and on Twitter @j_adams_burton. His favorite rapper is one or two of the Fat Boys.
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SO! Reads: Nicole Brittingham Furlonge’s Race Sounds: The Art of Listening in African American Literature
Is literature truly a primarily visual entity? Do we only read books or are we actually actively “listening in print”(1)? These are the main questions that Nicole Brittingham Furlonge explores in Race Sounds: The Art of Listening in African American Literature (2018). As Black literature is often considered in terms of its attention to music, listening has therefore been limited to the musicality of stories, and many voices are left unheard. What Furlonge does in Race Sounds is go back to these unheard voices and focus our attention on them to see what we have been missing.
Furlonge wants to demonstrate how to “uncover the different ways of knowing that emerge from aural engagement” (3) such as exposed in Invisible Man, Their Eyes Were Watching God, and Sterling Brown’s “Ma Rainey.” She urges us to learn to “decode print differently” (4) by attuning the reader to the practice of listening, as well as to (black) sound(s) studies in more general terms, by referring to the essential scholars of the field: Tsitsi Jaji, Fred Moten, Kevin Quashie, Jennifer Stoever, and Alexander Weheliye – to name a few. Furlonge further “joins a collective effort to shift from a heavy emphasis on sounding to an attention to listening practices” (9). By redirecting the reader to listening practices, Furlonge leads us to reconsider our own “coexistence among humans.” (9)
Furlonge, previously chair of the English Department at the Princeston Day School, and new Director of Teacher’s College’s Klingenstein for Independent School Leadership is not only an experienced scholar, but a teacher experiencing first hand what it means to listen: in a classroom and in society. Race Sounds is a five chapter book, moving from a consideration of “Literary Audiences” (chapter one), to the “Silence of Sound” (chapter two), to various forms of Listening (chapters three-five). Her fifth chapter, as well as her epilogue, have an especially interesting approach to Sound Studies through her lens as an educator. Not only does Furlonge have extensive classroom experience and administrative expertise in curriculum development, diversity issues, faculty development and issues regarding equity and access, but she is in a good position, as an independent scholar, to reflect on listening practices in and out of academia. It is quite exceptional to consider pedagogy in a critical text, as it observes education in the classroom and citizenship, in addition to her critical analysis.
By guiding her reader to listening in new modes throughout the book, Furlonge demonstrates how to “read in a multimodal way” (109) in order to learn to listen. This multimodal method includes an attention drawn beyond the book to “sonic literacy,” “aural pedagogies,” as well as the full sensory process of listening (from hearing, to vibrations, to sensory immersion of many kinds, and so on). She insists that, “while hearing is a physiological form of reception, listening is interpretive, situated, and reflective” (83), and this is ultimately what she presents in Race Sounds.
Furlonge aims at an audience of readers and listeners ready to deepen their understanding of the importance of sounds through the multisensory experiences that she proposes, especially as she describes her experience of “Aural Listening in the English Classroom.” She “aim[s] to amplify listening as a creative, aesthetic, and interpretative practice in ways that provoke robust motivations to develop our capacities to listen” (15) and manages to do just that by guiding her readers to consider sounds, voices, vibrations, silences, and historical listening, such as (re)reading Zora Neale Hurston’s Their Eyes Were Watching God in a new light, pointing to protagonist Phoebe’s listening throughout the novel.
By close reading, or listening, to many canonic texts such as Their Eyes Were Watching God, The Chaneysville Incident, and Invisible Man, Furlonge performs an in-depth understanding of sound and what it means to “unmute words in print” (109). She renews the ways to interpret the texts by teaching her readers how to hear sonic literature. After situating the texts in the literature, she depicts what sounds and silences in the narratives tell the reader. For instance, in the first chapter, “Our Literary Audience,” Furlonge distances herself from the often-times asked question of “whether or not Janie realizes her voice over the course of [Their Eyes Were Watching God]” and thinks about “Phoebe’s hungry listening” (25) and what it adds to the conversation. Rather than analysing the story’s narrator yet again, Furlonge turns the reader’s attention towards her friend, the listener. The reader is presented with the importance of listening with an analysis of the “storyhearer” (60) and the work that they accomplish by listening in proper ways, which allows the speaker to develop a voice they know is heard. In this sense, “storyhearers” are used to critique and bring the listening back into stories. As Furlonge considers the body a “living archive” (63), the intake of sounds and its use and reiterations transport the stories and transform the listener into an archive that will allow the story to live on and be transported.
Race Sounds, therefore, brings to the discussion ideas of what it means to listen and one’s responsibility of listening properly and carrying the story within one’s self. “Historical listening” (82) further defines the importance of the audiences in engaging with sounds. As one’s listening, in becoming knowledge, develops this importance, as well as a civic responsibility, to bring the story where it needs to be. Furlonge wonders about the same question Peter Szendy asks, “Can one make a listening listened to? Can I transmit my listening, as unique as it is?” (102). Through reading of The Chaneysville Incident, she demonstrates the carrying of such stories through sound, “a sound that contains memories” (117), and its historical as well as civic importance.
Furlonge also brings new insight to Ralph Ellison’s Invisible Man, a novel often studied in African American Sound Studies, such as in Weheliye’s Phonographies, because of its use of the phonographand its attention to the use of music. However, Furlonge diverges from the usual exploration of Ellison’s narrator with his phonograph and insists on vibrations and the experience of “tactile listening” (55), or the materiality that comes with the listening experience. In shifting the conversation, Furlonge presents the physicality of sound and voices, and does so throughout Race Sounds. Redirecting the reader’s attention to how listening practices affects the novel’s narration, Furlonge aims for the reader to rethink their own listening practices in turn.
By directly addressing our way of being in the world, Furlonge creates a text that speaks to the reader, and cannot leave one indifferent. In her last chapter, a walkthrough of her class on listening, Furlonge plunges with the reader into a sense of meaning; everything that one has just read comes together into her classroom. The result of Furlonge’s observations guide the reader into finding a new listener within themselves. Before concluding her book, she describes:
While I hoped students would grow as listeners, I did not anticipate that their perceptions of themselves as readers and writers would also shift. […] Helping students learn to listen, to be attentive to others, and to be discerning of all the talk that comes their way can lead to enduring understandings about themselves and the ways in which they want to engage with and change their world. (118)
As optimistic and ambitious as this statement is, I believe Furlonge manages to teach exactly this to the reader of Race Sounds. By concretely applying in her classroom what she presents in this book, not only does she prove how her work furthers the conversation of Sound Studies, she demonstrates how it belongs in larger conversations about our society’s listening practices and the role of every person in it.
Furlonge’s book intends to speak to anyone interested in their own listening practices. By being conscious of one’s own body as a “living archive,” it may allow a story to live on by listening properly to it. Finally, “we are unaware of the conversations we miss when we speak” (120) concludes the book on a reflection unto the self to be a better listener, in order to allow our surroundings to teach us to listen differently, and maybe hear things we have not heard before.
Alexandrine Lacelle is mainly interested in Modernist literature, women’s writing, and Sound Studies (especially silences). She is pursuing her Master’s degree in English Literature at Queen’s University, where she will be starting her PhD in the fall of 2019, with a focus on the use of wordlessness and sounds in early 20th century literature by women. Originally from Montreal, she completed her BA in English Literature at Concordia University, where she was able to practice her background in French, English, and German.
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SO! Reads: Dolores Inés Casillas’s ¡Sounds of Belonging!–Monica De La Torre
SO! Reads: Roshanak Khesti’s Modernity’s Ear–Shayna Silverstein
On Sunday, February 21, Atlanta-based hip-hop photographer Gunner Stahl will be DJing at a raw space being built at 4317 Beverly Boulevard in Los Angeles’ Koreatown as part of the Red Bull Music Festival. Red Bull suggests that many of the photographer’s artistic subjects, such as Tyler the Creator, Playboi Carti, Lil Uzi Vert, Gucci Mane, and/or The Weeknd might make guest appearances during his set. This star-studded stage with financial backing from the drink that gives you wings will stand across the street from Vilma’s Thrift Store, DolEx Dollar Express, Gina’s Beauty Salon, and Botanica Y Joyeria El Milagro. Tickets are a modest $15. At first glance, the location choice might seem odd; why not the legendary Wiltern Theater just down the street on Western? Or why not set up a stage inside MacArthur Park? Those are definitely options, and many performers do grace the stage of The Wiltern for fans in Koreatown and the greater Los Angeles area. However, for those who know Los Angeles’ Koreatown gets down, discounted snacks and pedicures a stone skip away from millionaires sounds just about right.
Figuring out these connections between sound, capital, culture, ethnicity, and art in LA’s Koreatown has been a popular pursuit in recent years. The year was 2014. The place was The Park Plaza Hotel on the outskirts of Los Angeles’ Koreatown. The people performing were TOKiMONSTA (Jennifer Lee), Far East Movement (Kevin Nishimura, James Roh, Jae Choung, and Virman Coquia), Dumbfoundead (Jonathan Park), and others. The reporter was Erik Kristman for Vice Media’s Thump. In the article titled “SPAM N EGGS Festival Was a Window to LA’s Multiculturalist Underground Movement,” Kristman proclaims: “Koreatown’s spectrum of sound, a culture hidden beneath its mid-Wilshire scenery, is no doubt one of the few remaining jewels of the LA underground.”
In Club Cultures: Music, Media, and Subcultural Capital (1996), Sarah Thornton writes that DJs “play a key role in the enculturation of records for dancing, sometimes as an artist but always as a representative and respondent to the crowd. By orchestrating the event and anchoring the music in a particular place, the DJ became a guarantor of subcultural authenticity” (60). Asian American DJs performed in Koreatown, so the electronic music and hip hop they mixed was enculturated not only with a Los Angeles neighborhood flair but also with an ethnic twist.
The Park Plaza Hotel, now The MacArthur, has its own important history as a venue as well. Built in the 1920s by prominent Los Angeles-based architect Claud Beelman, the building has hosted the racially exclusive Benevolent and Protective Order of Elks, night clubs such as Power Tools with attendees such as Andy Warhol, and has been a site of numerous films and music videos such as Kendrick Lamar’s “Humble” (2017). It survived the demolishing of similar Art Deco buildings during the 1980s. It survived the 1992 Los Angeles riots following the acquittal of four police officers who beat Rodney King and the killing of 15-year-old Latasha Harlins by Soon Ja Du, the Korean-born convenience store owner of Empire Liquor on 91st Street and Figueroa Avenue. It survived, if not flourished, in the subsequent gentrification of the Wilshire Center area with eager real estate agents and endowed buyers who are made nostalgic by the building’s Art Deco façade. The right DJs playing in a prime spot such as The MacArthur could definitely guarantee a level of Los Angeles subcultural authenticity for attendees. But what kind of authentic? And was that something anyone was trying to go for?
Kristman’s caricaturization of Koreatown certainly reveals how this visage of authenticity affected him. In his words, Koreatown is a diamond waiting to be mined. Koreatown is hidden. Koreatown’s “spectrum of sound” takes the singular verb “is,” meaning it functions as a unified, indistinguishable whole. Kristman has “no doubt” about his analysis of his authentic trip to Koreatown.
The openers of Spam N Eggs that night were two techno DJs and producers named MALT (Andrew Seo) and Eat Paint (Vince Fierro). Together, they run the Los Angeles-based Leisure Sports Records. We met at the Seoul-based coffeehouse Caffé Bene in Los Angeles to share misugaru lattes and talk about Kristman’s statement.
“I definitely wouldn’t call ‘Koreatown’ very underground,” says Vince. “It’s certainly become a new social center to LA’s night life, and there was a time when there was a feeling of great potential for a solid underground movement. But sadly, there have not been any significantly artistic home-grown breakthroughs coming from K-Town.”
Vince continues: “Rather, it serves as a new landing pad for the very commercialized Korean hip-hop and EDM cultures in Los Angeles. These genres dominate the K-Town club landscape. Unfortunately [pause] to me, anyway [pause] it’s success not won with any kind of daring artistry or underground legitimacy but rather with familiar aesthetics and neon lights.”
“[Los Angeles] helps them, too,” adds Andrew. “They’ll close off streets and bring in vendors because it gets people out spending money. A lot of the Korean stars come out for these events, but the thing is [pause] what kinds of people are these events attracting? Obviously, Koreans, or people that are fans of Korean music. I think Korean people here have a lot of pride, and they see that there is a rise in the culture and the area’s popularity and they’re jumping on that. They’re trying to make it bigger and better. If you walk around Koreatown, you’ll see gentrification happening everywhere.” He references the Wilshire Grand Center, the Hanjin Group-owned skyscraper that stands taller than any other west of the Mississippi, and its surroundings as evidence.
Urban studies carried out by Kyonghwan Park and Youngmin Lee, Kyeyoung Park and Jessica Kim, and others on Koreatown’s fraught relationship with surges of capital have made similar acknowledgments in wonderful detail. These surges are not evenly distributed among clubs; there are many more “secret” dimly-lit rave spots that pop up throughout the district than there are widely advertised above-ground clubs in Koreatown. Even relatively established clubs such as Union at 4067 West Pico Boulevard or Feria at 682 Irolo Street were not glamorous (and both have closed since the time this recent interview was conducted); they are surrounded by predatory lending offices and abandoned shops. Andrew gave me the address of an upcoming rave spot in Koreatown; it was basically under an apartment complex.
“I think they just want to bring what they build in Korea over here because that’s how they do it over there,” adds Andrew. “They just have apartments and then clubs and restaurants underneath or underground. It’s kind of like how Tokyo is.”
If this “hidden, underground” Koreatown culture does exist, as Kristman suggests, then finding it requires ignoring the flashing lights of Spam N Eggs and seeking out the darker warehouse raves. It also requires a level of suspended disbelief that Koreatown is untouched by hipster gentrification and instead an embracing of a subcultural essence that goes beyond city architecture and real estate. The physical space of sections of Koreatown might not be as important as the potential for the production of space in terms of creating sonic contact zones.
The zones created by artists such as Malt and Eat Paint are mobile and fleeting as they pop up whenever and wherever these DJs perform. Like Josh Kun famously put forward in his book Audiotopia: Music, Race, and America (2005), the music these musicians produce and mix has the ability to create audiotopias “of cultural counter that may not be physical places but nevertheless exist in their own auditory some-where” (2-3). Electronic music, and perhaps similarly this “jewel-like” spectrum of Koreatown sound, has the ability to implant identity into the buildings and surrounding neighborhoods. What once was a Mexican restaurant and is now abandoned becomes a pulsating techno club attracting those Angelenos who shy away from the more commercial scenes.
Perhaps Kristman was focusing more on the Asian American DJs themselves than the types of music they were spinning or The Park Plaza Hotel and its situation in Koreatown. As Asian Americans, these DJs represent and are representative of an authentic subculture to which Kristman bears witness. However, many artists shy away from or sometimes outright deny any racial or ethnic connections being made between their art and their identities. Andrew and Vince shared personal and well-known examples of ambivalent attitudes toward such labeling. Jason Chung, also known as Nosaj Thing, is one of the best-booked electronic performers today, flying around the world sponsored by Adidas or playing huge shows with Flying Lotus. Vince, who worked very closely with Jason just as his career was taking off, reflects on Nosaj’s rise: “Everyone here in K-Town thinks Nosaj Thing is a god. But if you ask him about his pride in being Korean, he won’t say anything.”
Andrew adds: “It’s just like how Qbert is for the Filipino community – that’s who Nosaj Thing is for Koreans today. When I went to South Korea to perform, they would ask me how I was affiliated with him, although I’m not really. South Koreans are amazed to see a Korean guy make it in the music industry in America with a sense of originality, not having to sell out.”
Both Andrew and Vince shift the conversation suddenly to Keith Ape and his debut as a trap music artist. Keith Ape’s success was due in part to spectacle (as the genre demands), to the power of hallyu promotion, but more so to simple respect from established artists such as Gucci Mane and Waka Flocka Flame. In a Noisey documentary about his first U.S. performance at South by Southwest (SXSW) in 2015, Keith Ape is translated as saying: “You know, I’m Asian. And I heard stories of how Asians are still looked at as outsiders in the States. And I heard it’s even worse when it comes down to hip-hop.”
While his successful Atlanta trap-style set at SXSW ultimately assuaged those fears of acceptance, for many beginning and working Asian American DJs and performers, this perceived and sometimes enforced musical barrier is daunting. While Andrew seemed to have his criticisms about how Korean promoters of Korean artists seem to be strictly focused on the commercial payoff of such events, he did not condemn their tapping into the United States market. Furthermore, he never mentioned that performing in the electronic music genre was either assisted or hindered by his ethnicity. Rather, much like Nosaj Thing, Malt lets the music do its work and create an audiotopia in which race and ethnicity are not under the spotlight. Literally, most of the shows Malt performs at do not feature the performer; the DJ is often in the dark, putting the focus almost exclusively on the music.
Vince adds: “Korean American artists like Nosaj Thing and TOKiMONSTA and David Choe – all these people are doing their own thing. They’ve got these ‘don’t see me as Asian’ mottos, these ‘just think I’m dope’ vibes.”
Instead of searching for authenticity in the racial or ethnic identities of performers, Andrew is more interested in breaking stereotypes about the dangers associated with techno music, raves, and drug use. Andrew concludes: “I think first impressions are very, very important to Korean people. Looks are everything. South Korea is like the biggest plastic surgery country in the world. I went to Korea to visit my grandma, who I hadn’t seen in a long time, and all she would ask me was like, ‘Are you eating well? Look at your hair!’ Just purely about my looks. I was telling her, ‘Grandma! I run a label back in LA! I’m trying to be a musician!’ At our events, random Korean people walk by, they’ll come in for five seconds, listen to the music, and label it as ‘drug music,’ like something you listen to when you’re messed up. The same thing could be said about trap or EDM, right? But they don’t associate it with that. Hopefully, if the right timing comes, we can change that somehow.”
Featured Image: TOKiMONSTA by Twitter User Henry Faber, 2011 (CC BY-NC 2.0)
Shawn Higgins is the Academic Coordinator of the Undergraduate Bridge Program at Temple University’s Japan campus. His latest publication is “Orientalist Soundscapes, Barred Zones, and Irving Berlin’s China,” coming out in the 2018 volume of Chinese America: History and Perspectives.
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