Some of the most popular early 21st century feminist approaches to pop culture are rooted in a collapse of visual and aural representations. For example, though Disney princesses have become visibly more diverse and realistic, linguists Carmen Fought and Karen Eisenhauer have compiled data showing that women characters in Disney princess films speak less in films released between 1989-1999 than they did in films released in the 1930s-1950s. Writing in Noisey in 2015, Emma Garland wonders whether we “have created an environment in which female artists are being judged only on their feminism.” Both in her own analysis and in the thinkpieces she references, that judgment addresses the verbal content of song lyrics or artists’ public statements and the visual content of music videos. Noting that “a lengthy Google search will drag up hundreds of editorial pieces about the [Rihanna’s] ‘BBHMM’ video” (The Guardian alone hosts six), but barely any reviews of the actual song, Garland illustrates just how much feminist analysis of pop music skews to the visual and away from sound and music. Popular post-feminist analysis focuses on the visual and verbal because of the influence of law and legal theory on 20th century American feminism. However, in post-feminist pop, the sound lets in the very same problems the lyrics and visuals claim to have solved.
In her article “Liberal Feminism From Law To Art,” L. Ryan Musgrave argues, “many early feminist accounts of how art is political depend largely on a distinctly liberal version of politics” (214). This is a classical contractarian liberalism where “equality meant equality before the law…[and] democratic representation in a state” (214). Legally, these principles inform foundational liberal values like freedom of speech (e.g., the First Amendment to the US Constitution) and equality of opportunity (e.g., the Fourteenth Amendment to the US Constitution). 20th century feminist artists and art scholars translated these legal principles into ideas about how art should be made and interpreted. According to Musgrave, the political principle of free speech is translated into an aesthetic principle of “free expression…we should celebrate in order to be inclusive, straightforward expressions of either one’s individual experience or one’s identity as a member of an historically disenfranchised group” (223). This type of feminist aesthetics sought to counter the tendency to silence, ignore, trivialize, and censor women’s art.
In pop music, liberal feminism informs discussions of the marginalization of women artists in a particular genre, or celebrations of women’s self-expression, like ‘90s “girl power” and “revolution girl style now” aesthetics. As an aesthetic principle, equality of opportunity manifests as a two-pronged commitment to non-exploitative modes of production and to representational accuracy: women should not be objectified by or excluded from artistic practice, and they should be truthfully, realistically depicted in art (Musgrave 220). Pop and hip hop feminisms often appeal to this type of feminism, generally in discussions of women’s bodies: were women objectified in the video-making process? Do they appear on screen only as objects? Do the images of women accurately depict “real” women, or are they unrealistic images of too-thin, too-blonde ideals?
With its commitments to free speech and equality of opportunity, mainstream Anglo-American feminist aesthetics translates liberalism’s concept of political representation into a concept of aesthetic representation. The outcome of this translation is a “realism focused on the content of artworks” (Musgrave 223; emphasis mine) and “the conviction that it is the job of art or creative work to get it right, to show how it ‘really’ is, to come clean of previously incorrect and ideologically weighted images” (226). A feminist aesthetics focused primarily on the representational content of artworks and the subjectivity (or objectification) of artists translates classical liberalism’s ideas of what politics, injustice, and equality are into artistic terms.
Meghan Trainor’s infamous “All About That Bass” and “Dear Future Husband,” Lilly Allen’s “Hard Out Here,” and even Usher’s “I Don’t Mind” are recent examples of songs that trade in equality of opportunity-style liberal feminism. For example, “All About That Bass” and “Hard Out Here” address a disjoint between how women are portrayed in the media and how they “really” look. “Dear Future Husband” and “I Don’t Mind” are about (partnered, heterosexual) women’s entitlement to work, even sex work. Both of these approaches share the underlying assumption, drawn from liberalism, that art re-presents reality in the same way a vote re-presents a citizen’s will or an elected representative re-presents the will of their constituents: accurately and truthfully, in the sense of truth as correspondence between statement and fact, signifier and signified.
Within a liberal feminist framework, sound can only be political if it has a representational content that depicts or expresses a subject’s voice or identity. This is why post-feminist approaches to pop music overlook sound and music: requiring attention to things like formal relationships, pattern repetition and development, the interaction among voices and timbres, and, well, structure, they don’t fit into liberalism’s understanding of what politics is and how it works. But because the music part of Anglo-American pop music always does more than this, it has political effects that this liberal feminist framework can’t perceive as political, or as having to do with gender (or race).
This can be both a good thing and a bad thing. On the one hand, this emphasis on the visual to the exclusion of sound opens a space for radical and subcultural politics within the mainstream. For example, as Regina Bradley has argued here at Sounding Out!, Beyoncé uses sound to move outside the politics of respectability that her visual image often reinforces. On the other hand, it creates a back door through which white supremacist patriarchy can sneak in. This is the same back door that all liberalisms have, the back door that lets substantive inequality pass as equality before the law and/or the market (Falguni Sheth, Charles Mills, and Carole Pateman talk extensively about this).
Popular post-feminist pop refers back to liberal aesthetics in order to establish its “post-”ness, that is, to show that the problems liberal feminism identified are things in its and our past. For example, inaccurate representation and objectification or silencing are precisely the things that the contemporary pop examples I cited claim to have fixed: Trainor and Allen accurately represent “real” women, and Usher’s song talks about a stripper as an empowered (near) equal rather than an object. However, the sounds in these songs tell different stories; they make white supremacist patriarchy entirely present.
Usher’s “I Don’t Mind” uses sound to straighten out some of the ratchetness in hip hop sexuaility. L.H. Stallings’s “Hip Hop & the Black Ratchet Imagination” argues that
the strip club genre and the hip hop strip club also develop as a result of the unacknowledged presence of black women with various gender performances and sexual identities within the club, on stage and off, whose bodies and actions elicit new performances of black masculinity. Moreover, when woman is undone in this way, we note the potential for such undoing to temporarily queer men.” (138)
Though it’s conventional to see women strippers and their male rapper audience in terms of heterosexual desire and normativity, the dancers’ use of black dance performance traditions and aesthetics displace scripts of femininity and put their bodily gender performance in transition. And because “this is what rappers get caught up in–the fantasy of woman whose origin is in the female dancers’ undoing of woman,” (138), this fantasy also undoes them as “men.” The dancers’ performances are a type of “corporeal orature” (138) that puts outwardly heteropatriarchal gender and sexuality in transition, bending it away from respectability (the reproduction and transmission of wealth, property, and non-deviance qua whiteness) and toward ratchet.
The booty clap synth patch is one way this corporeal orature gets translated into sounds. It’s a particular variation on the hand-clap drum machine sound, and it translates the “booty clap” dance move and the rhythm of twerking into music. Following the dancers’ rhythm, the patch is usually used in a four-on-the-floor pattern, as for example in Juicy J’s “Bandz A Make Her Dance.” Featuring Juicy J as the misogynist foil to Usher’s progressive nice guy, “I Don’t Mind” is easy to hear as a direct response to “Bandz.” Like “Bandz,” “I Don’t Mind” is a song about men’s desire for strippers. However, “I Don’t Mind” straightens that desire out and classes it up by rewriting–indeed, erasing–the corporeal orature translated into the 4/4 booty-clap synth rhythm. Throughout “I Don’t Mind” that same synth patch is used on beats 2 and 4; it takes a “ratchet” sound and translates it into very respectable, traditional R&B rhythmic terms. Sound is the back door that lets very traditional gender and sexual politics sneak in to undermine some nominally progressive, feminist lyrics.
Sound plays a similar role in much of Meghan Trainor’s work. In “Dear Future Husband,” she sings apparently feminist lyrics about economic and sexual empowerment over do-wop, a backing track that sounds straight out of an episode of Happy Days (a 1970s TV program about 1950s nostalgia). Similarly, “All About That Bass” puts lyrics about positive body image over a very retro bassline that has more in common with the bassline in the theme song to David Simon’s New Orleans series Treme than it does with the bass in either Iggy Azalea’s “Black Widow” or Jessie J’s “Bang Bang”—two of the other singles consistently in the top five slots during “All About That Bass’s” weeks-long dominance of the Billboard Hot 100 in fall 2014.
Especially after the success of 2014’s “Uptown Funk” by Mark Ronson and Bruno Mars, this retromania isn’t unusual. But few pop songs look back as far as these post-feminist songs do, to the 1950s and even earlier. Appealing to pre-Civil Rights era sounds, these songs double down on the racialized sexual normalcy of white women’s performances of post-feminist empowerment. “Dear Future Husband,” “All About That Bass,” and “Marvin Gaye” (Trainor’s collaboration with Charlie Puth) all take rhythms, timbres, and genre conventions appropriated from black pop music, but which have, over half a century, been assimilated to bourgeois respectability. They recall Grease more so than Little Richard.
For example, James Shotwell describes “Marvin Gaye” as taking “an innocent approach to talking about sex, with accompaniment that is straight out of your grandma’s favorite sock hop memories…Just like how Mark Ronson and Bruno Mars have made a mint in recent years with a revitalization of funk ethos, Meghan Trainor and Charlie Puth are now doing the same for pop, only with less risk.” “Marvin Gaye” sounds less sexually risky because it recalls what, for whites, was a more racially “innocent” time, a pre-Civil Rights era when white ears could more easily avoid the sounds of black radical politics in either James Brown’s funk or Gaye’s soul. In “Marvin Gaye,” old-school sounds evoke a time when society was organized by the same sort of comparatively simple racial politics that organize the song itself. For example, its bridge follows the trap convention of using a male-chorus “Hey!” on the 2 and 4 of every measure. Its verses, however, put that same “Hey!” patch only on 4. Sounds evoke racial non-whiteness to generate tension, but then resolve that tension sonically. Definitive sonic resolution shuts down the transitional effect ratchet sounds, like those heard in the bridge, can have on sexuality and gender.
In “Marvin Gaye” and the other retromanical post-feminist pop songs, sounds do the white supremacist patriarchal work the lyrics and videos claim to have progressed past. Even though these women’s speech and appearance are outside the bounds of traditional femininity, the sounds reassure us that this newfangled gender performance isn’t racially and sexually deviant, that it isn’t “ratchet” in Stallings’ sense. Using liberalism to define the paramaters of political (in)justice, contemporary post-feminist aesthetics focus our attention and effort on verbal content and visual mimesis; this creates an opening for sound and music to either destabilize or double down on normative gender, sexual, and racial performance. As the “Marvin Gaye” example shows, this opening is an essential component of neoliberal post-feminism: sound recodes white women’s transgressions of traditional femininity as racially and sexually normal.
Featured image: “mannequin head on concrete with headphones” from Flickr user J E Theriot, (CC BY 2.0)
Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism, published by Zer0 books last year, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.
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This week’s podcast questions how identity is coded into the battle cries shouted by characters in video games. By exploring the tools that sound studies provides to understand the various dynamics of identity, this podcast aims to provoke a conversation about how identity is encoded within the design of games. The all too invisible intersection between sound, identity, and code reveals the ways that sound can help explain the interior logic of the games and other digital systems. Here, Milena Droumeva and Aaron Trammell discuss how femininity and sexuality have been coded within game sounds and consider the degree to which these repetitive and objectifying tropes can be resisted by players and designers alike.
Milena Droumeva is an Assistant Professor of Communication at Simon Fraser University specializing in mobile technologies, sound studies and multimodal ethnography, with a long-standing interest in game cultures. She has worked extensively in educational research on game-based learning, as well as in interaction design for responsive environments. Milena is a sound studies scholar, a multimodal ethnographer, and a soundwalking enthusiast, published widely in the areas of acoustic ecology, media and game studies, design and technology. You can find her musings on sound and other material goodies at http://natuaural.com.
Aaron Trammell is a Provost Postdoctoral Scholar for Faculty Diversity in Informatics and Digital Knowledge at the Annenberg School for Communication and Journalism at the University of Southern California. He earned his doctorate from the Rutgers University School of Communication and Information in 2015. Aaron’s research is focused on revealing historical connections between games, play, and the United States military-industrial complex. He is interested in how military ideologies become integrated into game design and how these perspectives are negotiated within the imaginations of players. He is the Co-Editor-in-Chief of the journal Analog Game Studies and the Multimedia Editor of Sounding Out!
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