“Type in Sada Baby on the computer and let them hear the difference.”
Devante gives me this advice in the midst of an escalating back-and-forth among his peers about the difference between singing and rapping. Eighteen middle schoolers lounge around two picnic tables inside our local community center for this six-week summer program. We’re still in the first week, and each day they’ve name-checked Sada Baby, a charismatic rapper from the eastside of Detroit. I’m too occupied at the moment—trying to keep the conversation from spilling into an argument—to heed Devante’s advice, so he takes matters into his own voice.
“Rapping is like this,” he tells the group while starting to nod his head to an ear-magined beat. “Oh boy, I ain’t playing no games!” Devante raps the first half-bar of “Oh Boy,” Sada Baby’s 2017 track that narrates his street exploits and threatens his rivals — often with violence to the women they might or might not love. Devante not only raps this opening line but approximates the grain of Sada Baby’s voice, at least as much as he can since his adolescent tone hasn’t yet caught up to his linebacker build. My own ear—from over 20 years as hip-hop DJ, turntablist, and vinyl enthusiast—is more Sadat X than Sada Baby. But Sada’s playful allure is audible even to me, like while bending his cadence into indecipherable sounds over the track’s intro. And he covered “Return of the Mack” into a shirtless gunplay revenge track. So there’s that, too. I can understand the affective draw he has on the young people in the room. And even if couldn’t, this wouldn’t be the last I would hear of him in Yaktown Sounds that summer.
Yaktown Sounds is an emergent space of sound making I curate in and around Pontiac, Michigan. (Pon-ti-Yak = Yaktown, get it?) A postindustrial city halfway between Detroit and Flint, Pontiac is the home of jazz drummer Elvin Jones, hip-hop group Binary Star, and perhaps the most respected battle rapper on the national scene today: JC. Since 2015, I’ve organized an evolving network of artists—usually DJs and beat makers—to make space for youth and community members to play with sound. Of course, play and sound go well together. In Yaktown Sounds, sometimes it’s elementary-age youth at the public library hitting pads and twisting knobs on MIDI controllers until they like what they hear. Other times it’s daddies and daughters scratching a record under the needle to see what comes out. The summer of 2017, I lined up a different musical artist each week from Pontiac and Detroit to visit and share their skills.
My curatory approach to this space takes inspiration from Saving Our Lives Hear Our Truths (SOLHOT), a creative, visionary, performative Black girlhood practice. In part, SOLHOT generates from a particular stance on Black girlhood sound. In Hear Our Truths (2013), SOLHOT visionary Ruth Nicole Brown theorizes Black girlhood sound and the ways it resists and improvises around neoliberal youth programming constraints that are intended to “fix” youth. Riffing off Tricia Rose in Black Noise, Brown theorizes Black girlhood as a sound nobody can organize. It bounces off adult listenings that would compress it into binary identity positions like sass/silence or into white mainstream notions of politeness and civility. What follows from this stance are not constrained, prescribed “learning environments” for youth but open, performative, imaginative spaces not always under adults’ control. This is the type of environment I try to facilitate in Yaktown Sounds.
This stance toward space and environment means vulnerability to reverberations and their affects. Reverberation, of course, is a phenomenon and technique that plays a prominent role in Black diasporic sonic expression. As Michael E. Veal writes, its affect/effect is most pronounced through Jamaican dub music: the collisions among sounds through echo, delay, and reverb. Veal’s engagement with dub and reverberation is also conceptual. In Dub (2013), he considers its echoes and ruptures “a sonic metaphor for the condition of diaspora” (197). In Sound Curriculum (2018), Walter Gershon thinks with sound to make a similar argument for reverberation and other physical, metaphysical, and aural phenomena: “Because sounds are already in motion, they are always reverberating, bouncing off of objects from sinus cavities to walls to coral to brush to air to water to stone” (56). In these instances, Veal and Gershon take up reverberation in both aural and environmental settings. Yet these ideas also apply to the spaces where youth and adults co-create together. What collides, bounces, and stays in motion? What counts as a reverberation?
In that summer of Yaktown Sounds, I understand Sada Baby’s aural presence as a kind of reverberation. He stayed in motion, colliding with youth judgments about what counted as rap, how a rapper’s voice should sound, and even my own aspirations for the space. These collisions were most apparent while preparing each week for our visiting artist.
Before a visit from Mahogany Jones, we watched the video for her song “Blue Collar Logic.” Landon was the first to respond while leaning back against the table, feet kicked out in front of him, and retwisting his short bronze locks:
“Can we see another one? That one wasn’t good. I didn’t think it was good. Not as good as I thought it would be. It was too much of that, uh, old time. I just think she didn’t rap enough.”
For Landon, the standard for rapping enough and not sounding “old time” was—you guessed it—Sada Baby. “He actually raps,” Landon noted while explaining. If we consider music and song not only as art but as different organizations of sound (another point from Gershon), Landon has a point. To get specific, some of Sada Baby’s songs are continuous bars of rapping — no hooks, no chorus, no rest. In “Oh Boy,” Sada Baby raps for two minutes and 20 seconds of the song, and guest artist FMB DZ raps a 40 second verse. Straight bars over a trap beat. By comparison, “Blue Collar Logic” is also roughly 3-minutes long but has a fuller song structure. Mahogany Jones raps for 1 minute and 20 seconds across two verses. In the golden era template of DJ Premier, cuts from DJ Los make up the 30-second intro, the two choruses, and the instrumental outro that lasts approximately one minute. If we do the math, Sada Baby’s track has more than double the rapping compared to Mahogany’s.
My point here isn’t to judge which organization of sound is better; there is no wrong way to organize sound. Rather, these details illustrate two very different organizations and how Sada Baby’s made up the basis for Landon’s judgment.
If Landon’s directness that “she didn’t rap enough” rings a bit harsh to our polite adult listenings, then hear Kareem slice through the group conversation after listening to hometown artist Kodac aka M80, who had just returned from a European tour:
“He don’t know how to rap.”
Kareem’s judgment was based upon what he heard as singing and rapping happening in the same song, an organization of sound he classified as “old.” When I asked Kareem what Kodac needed to do to be a better rapper — “in your opinion,” the recommendation was equally direct: “Be more like Sada Baby.”
These responses from Landon and Kareem show us something else about the movement of reverberations through this space. Sada Baby’s aural presence not only collided with youth preferences and claims about rap. As a reverberation, he was used to berate other artists whose sounds and configurations of sound were heard as “old” through youths’ generationally tuned ears.
Despite the youth-centric stance I take on spaces like Yaktown Sounds, I’m not gonna lie: the strikes and blows of these reverberations hit me too because of the relational ties I hold with these artists. They are part of my own creative community. I’ve DJed on stage for Kodac. I go to all of Mahogany’s shows. As a result, I remain vulnerable to the force of these reverberations. Owning up to that point, I am reminded of what Shakira Holt teaches us about adults and how we listen, particularly in education settings: sometimes we are not as open-eared to youth as we imagine ourselves to be — especially given the ways we have been socialized to censor and silence Black youth, even ones who live through our own cities, schools, and community centers. Though I’m two years removed from this particular iteration of Yaktown Sounds, Sada Baby continues to reverberate with/against me. He stays in motion even now, echoing through my writing as I toggle over to his Soundcloud page, press play on his songs, and wonder if I will hear something that makes me tune in differently to the young people around me.
Featured image: Screenshot from “Sada Baby–On Gang”
Emery Marc Petchauer makes beats and DJs with kids in and around Pontiac, MI. A former high school English teacher, he works as an associate professor of English and Teacher Education at Michigan State University. His scholarship has addressed the aesthetic practices of hip-hop culture and their connections to teaching, learning, and living. He also studies the high stakes test educators must pass to become certified teachers. He is online at empetch.com and on Twitter at @emerypetchauer.
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It’s been ten weeks now that we’ve all been kicking back in our Wranglers. allowing Lil Nas X’s infectious twang in “Old Town Road” to shower us in yeehaw goodness from its perch atop the Billboard Hot 100. Entrenched as it is on the pop chart, though, “Old Town Road”’s relationship to Billboard got off to a shaky start, first landing on the Hot Country Songs list only to be removed when the publication determined the hit “does not embrace enough elements of today’s country music to chart in its current version.” There’s a lot to unpack in a statement like that, and folks have been unpacking it quite consistently, especially in relation to notions of genre and race (in addition to Matthew Morrison’s recommended reads, I’d add Karl Hagstrom-Miller’s Segregating Sound, which traces the roots of segregated music markets). Using the context of that ongoing discussion about genre and race, I’m listening here to a specific moment in “Old Town Road”— the line “can’t nobody tell me nothin”—and the way it changes from the original version to the Billy Ray Cyrus remix. Lil Nas X uses the sound of his voice in this moment to savvily leverage his collaboration with a country music icon, and by doing so subtly drawing out the respectability politics underlying Billboard’s racialized genre categorization of his song.
After each of Lil Nas X’s two verses in the original “Old Town Road,” we hear the refrain “can’t nobody tell me nothin.” The song’s texture is fairly sparse throughout, but the refrains feature some added elements. The 808-style kick drum and rattling hihats continue to dominate the soundscape, but they yield just enough room for the banjo sample to come through more clearly than in the verse, and it plucks out a double-time rhythm in the refrain. The vocals change, too, as Lil Nas X performs a call-and-response with himself. The call, “can’t nobody tell me nothin,” is center channel, just as his voice has been throughout the verse, but the response, “can’t tell me nothin,” moves into the left and right speaker, a chorus of Lil Nas X answering the call. Listen closely to these vocals, and you’ll also hear some pitch correction. Colloquially known as “autotune,” this is an effect purposely pushed to extreme limits to produce garbled or robotic vocals and is a technique most often associated with contemporary hip hop and R&B. Here, it’s applied to this melodic refrain, most noticeably on “nothin” in the call and “can’t” in the response,
After Billboard removed the song from the Hot Country chart in late March, country star Billy Ray Cyrus tweeted his support for “Old Town Road,” and by early April, Lil Nas X had pulled him onto the remix that would come to dominate the Hot 100. The Cyrus remix is straightforward: Cyrus takes the opening chorus, then Lil Nas X’s original version plays through from the first verse to the last chorus, at which point Cyrus tacks on one more verse and then sings the hook in tandem with Lil Nas X to close the song. Well, it’s straightforward except that, while Lil Nas X’s material sounds otherwise unaltered from the original version, the pitch correction is smoothed out so that the garble from the previous version is gone.
In order to figure out what happened to the pitch correction from the first to second “Old Town Road,” I’m bringing in a conceptual framework I’ve been tinkering with the last couple of years: the produced voice. Within this framework, all recorded voices are produced in two specific ways: 1) everyone performs their bodies in relation to gender, race, ability, sex, and class norms, and 2) everyone who sings on record has their voice altered or affected with various levels of technology. To think about a produced voice is to think about how voices are shaped by recording technologies and social technologies at the same time. Listening to the multiple versions of “Old Town Road” draws my attention specifically to the always collaborative nature of produced voices.
In performativity terms—and here Judith Butler’s idea in “Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory” that “one is not simply a body, but, in some very key sense, one does one’s body” (521) is crucial—a collaboratively produced voice is a little nebulous, as it’s not always clear who I’m collaborating with to produce my voice. Sometimes I can (shamefully, I assure you) recognize myself changing the way my voice sounds to fit into some sort of, say, gendered norm that my surroundings expect. As a white man operating in a white supremacist, cisheteropatriarchal society, the deeper my voice sounds, the more authority adheres to me. (Well, only to a point, but that’s another essay). Whether I consciously or subconsciously make my voice deeper, I am definitely involved in a collaboration, as the frequency of my voice is initiated in my body but dictated outside my body. Who I’m collaborating with is harder to establish – maybe it’s the people in the room, or maybe my produced voice and your listening ears (read Jennifer Stoever’s The Sonic Color Line for more on the listening ear) are all working in collaboration with notions of white masculine authority that have long-since been baked into society by teams of chefs whose names we didn’t record.
In studio production terms, a voice’s collaborators are often hard to name, too, but for different reasons. For most major label releases, we could ask who applied the effects that shaped the solo artist’s voice, and while there’s a specific answer to that question, I’m willing to bet that very few people know for sure. Even where we can track down the engineers, producers, and mix and master artists who worked on any given song, the division of labor is such that probably multiple people (some who aren’t credited anywhere as having worked on the song) adjusted the settings of those vocal effects at some point in the process, masking the details of the collaboration. In the end, we attribute the voice to a singular recording artist because that’s the person who initiated the sound and because the voice circulates in an individualistic, capitalist economy that requires a focal point for our consumption. But my point here is that collaboratively produced voices are messy, with so many actors—social or technological—playing a role in the final outcome that we lose track of all the moving pieces.
Not everyone is comfortable with this mess. For instance, a few years ago long-time David Bowie producer Tony Visconti, while lamenting the role of technology in contemporary studio recordings, mentioned Adele as a singer whose voice may not be as great as it is made to sound on record. Adele responded by requesting that Visconti suck her dick. And though the two seemed at odds with each other, they were being equally disingenuous: Visconti knows that every voice he’s produced has been manipulated in some way, and Adele, too, knows that her voice is run through a variety of effects and algorithms that make her sound as epically Adele as possible. Visconti and Adele align in their desire to sidestep the fundamental collaboration at play in recorded voices, keeping invisible the social and political norms that act on the voice, keeping inaudible the many technologies that shape the voice.
Propping up this Adele-Visconti exchange is a broader relationship between those who benefit from social gender/race scripts and those who benefit from masking technological collaboration. That is, Adele and Visconti both benefit, to varying degrees, from their white femininity and white masculinity, respectively; they fit the molds of race and gender respectability. Similarly, they both benefit from discourses surrounding respectable music and voice performance; they are imbued with singular talent by those discourses. And on the flipside of that relationship, where we find artists who have cultivated a failure to comport with the standards of a respectable singing voice, we’ll also find artists whose bodies don’t benefit from social gender/race scripts: especially Black and Brown artists—non-binary, women, and men. Here I’m using “failure” in the same sense Jack Halberstam does in The Queer Art of Failure, where failing is purposeful, subversive. To fail queerly isn’t to fall short of a standard you’re trying to meet; it’s to fall short of a standard you think is bullshit to begin with. This kind of failure would be a performance of non-conformity that draws attention to the ways that systemic flaws – whether in social codes or technological music collaborations – privilege ways of being and sounding that conform with white feminine and white masculine aesthetic standards. To fail to meet those standards is to call the standards into question.
So, because respectably collaborating a voice into existence involves masking the collaboration, failing to collaborate a voice into existence would involve exposing the process. This would open up the opportunity for us to hear a singer like Ma$e, who always sings and never sings well, as highlighting a part of the collaborative vocal process (namely pitch correction, either through training or processing the voice) by leaving it out. To listen to Ma$e in terms of failed collaboration is to notice which collaborators didn’t do their work. In Princess Nokia’s doubled and tripled and quadrupled voice, spread carefully across the stereo field, we hear a fully exposed collaboration that fails to even attempt to meet any standards of respectable singing voices. In the case of the countless trap artists whose voices come out garbled through the purposeful misapplication of pitch correction algorithms, we can hear the failure of collaboration in the clumsy or over-eager use of the technology. This performed pitch correction failure is the sound I started with, Lil Nas X on the original lines “can’t nobody tell me nothin.” It’s one of the few times we can hear a trap aesthetic in “Old Town Road,” outside of its instrumental.
In each of these instances, the failure to collaborate results in the failure to achieve a respectably produced voice: a voice that can sing on pitch, a voice that can sing on pitch live, a voice that is trained, a voice that is controlled, a voice that requires no intervention to be perceived as “good” or “beautiful” or “capable.” And when respectable vocal collaboration further empowers white femininity or white masculinity, failure to collaborate right can mean failing in a system that was never going to let you pass in the first place. Or failing in a system that applies nebulous genre standards that happen to keep a song fronted by a Black artist off the country charts but allow a remix of the same song to place a white country artist on the hip hop charts.
The production shift on “can’t nobody tell me nothin” is subtle, but it brings the relationship between social race/gender scripts and technological musical collaboration into focus a bit. It isn’t hard to read “does not embrace enough elements of today’s country music” as “sounds too Black,” and enough people called bullshit on Billboard that the publication has had to explicitly deny that their decision had anything to do with race. Lil Nas X’s remix with Billy Ray Cyrus puts Billboard in a really tricky rhetorical position, though. Cyrus’s vocals—more pinched and nasally than Lil Nas X’s, with more vibrato on the hook (especially on “road” and “ride”), and framed without the hip hop-style drums for the first half of his verse—draw attention to the country elements already at play in the song and remove a good deal of doubt about whether “Old Town Road” broadly comports with the genre. But for Billboard to place the song back on the Country chart only after white Billy Ray Cyrus joined the show? Doing so would only intensify the belief that Billboard’s original decision was racially motivated. In order for Billboard to maintain its own colorblind respectability in this matter, in order to keep their name from being at the center of a controversy about race and genre, in order to avoid being the publication believed to still be divvying up genres primarily based on race in 2019, Billboard’s best move is to not move. Even when everyone else in the world knows “Old Town Road” is, among other things, a country song, Billboard’s country charts will chug along as if in a parallel universe where the song never existed.
As Lil Nas X shifted Billboard into a rhetorical checkmate with the release of the Billy Ray Cyrus remix, he also shifted his voice into a more respectable rendition of “can’t nobody tell me nothin,” removing the extreme application of pitch correction effects. This seems the opposite of what we might expect. The Billy Ray Cyrus remix is defiant, thumbing its nose at Billboard for not recognizing the countryness of the tune to begin with. Why, in a defiant moment, would Lil Nas X become more respectable in his vocal production? I hear the smoothed-out remix vocals as a palimpsest, a writing-over that, in the traces of its editing, points to the fact that something has been changed, therefore never fully erasing the original’s over-affected refrain. These more respectable vocals seem to comport with Billboard’s expectations for what a country song should be, showing up in more acceptable garb to request admittance to the country chart, even as the new vocals smuggle in the memory of the original’s more roboticized lines.
While the original vocals failed to achieve respectability by exposing the recording technologies of collaboration, the remix vocals fail to achieve respectability by exposing the social technologies of collaboration, feigning compliance and daring its arbiter to fail it all the same. The change in “Old Town Road”’s vocals from original to remix, then, stacks collaborative exposures on top of one another as Lil Nas X reminds the industry gatekeepers that can’t nobody tell him nothin, indeed.
Featured image, and all images in this post: screenshots from “Lil Nas X – Old Town Road (Official Movie) ft. Billy Ray Cyrus” posted by YouTube user Lil Nas X
Justin aDams Burton is Assistant Professor of Music at Rider University. His research revolves around critical race and gender theory in hip hop and pop, and his book, Posthuman Rap, is available now. He is also co-editing the forthcoming (2018) Oxford Handbook of Hip Hop Music Studies. You can catch him at justindburton.com and on Twitter @j_adams_burton. His favorite rapper is one or two of the Fat Boys.
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On Sunday, February 21, Atlanta-based hip-hop photographer Gunner Stahl will be DJing at a raw space being built at 4317 Beverly Boulevard in Los Angeles’ Koreatown as part of the Red Bull Music Festival. Red Bull suggests that many of the photographer’s artistic subjects, such as Tyler the Creator, Playboi Carti, Lil Uzi Vert, Gucci Mane, and/or The Weeknd might make guest appearances during his set. This star-studded stage with financial backing from the drink that gives you wings will stand across the street from Vilma’s Thrift Store, DolEx Dollar Express, Gina’s Beauty Salon, and Botanica Y Joyeria El Milagro. Tickets are a modest $15. At first glance, the location choice might seem odd; why not the legendary Wiltern Theater just down the street on Western? Or why not set up a stage inside MacArthur Park? Those are definitely options, and many performers do grace the stage of The Wiltern for fans in Koreatown and the greater Los Angeles area. However, for those who know Los Angeles’ Koreatown gets down, discounted snacks and pedicures a stone skip away from millionaires sounds just about right.
Figuring out these connections between sound, capital, culture, ethnicity, and art in LA’s Koreatown has been a popular pursuit in recent years. The year was 2014. The place was The Park Plaza Hotel on the outskirts of Los Angeles’ Koreatown. The people performing were TOKiMONSTA (Jennifer Lee), Far East Movement (Kevin Nishimura, James Roh, Jae Choung, and Virman Coquia), Dumbfoundead (Jonathan Park), and others. The reporter was Erik Kristman for Vice Media’s Thump. In the article titled “SPAM N EGGS Festival Was a Window to LA’s Multiculturalist Underground Movement,” Kristman proclaims: “Koreatown’s spectrum of sound, a culture hidden beneath its mid-Wilshire scenery, is no doubt one of the few remaining jewels of the LA underground.”
In Club Cultures: Music, Media, and Subcultural Capital (1996), Sarah Thornton writes that DJs “play a key role in the enculturation of records for dancing, sometimes as an artist but always as a representative and respondent to the crowd. By orchestrating the event and anchoring the music in a particular place, the DJ became a guarantor of subcultural authenticity” (60). Asian American DJs performed in Koreatown, so the electronic music and hip hop they mixed was enculturated not only with a Los Angeles neighborhood flair but also with an ethnic twist.
The Park Plaza Hotel, now The MacArthur, has its own important history as a venue as well. Built in the 1920s by prominent Los Angeles-based architect Claud Beelman, the building has hosted the racially exclusive Benevolent and Protective Order of Elks, night clubs such as Power Tools with attendees such as Andy Warhol, and has been a site of numerous films and music videos such as Kendrick Lamar’s “Humble” (2017). It survived the demolishing of similar Art Deco buildings during the 1980s. It survived the 1992 Los Angeles riots following the acquittal of four police officers who beat Rodney King and the killing of 15-year-old Latasha Harlins by Soon Ja Du, the Korean-born convenience store owner of Empire Liquor on 91st Street and Figueroa Avenue. It survived, if not flourished, in the subsequent gentrification of the Wilshire Center area with eager real estate agents and endowed buyers who are made nostalgic by the building’s Art Deco façade. The right DJs playing in a prime spot such as The MacArthur could definitely guarantee a level of Los Angeles subcultural authenticity for attendees. But what kind of authentic? And was that something anyone was trying to go for?
Kristman’s caricaturization of Koreatown certainly reveals how this visage of authenticity affected him. In his words, Koreatown is a diamond waiting to be mined. Koreatown is hidden. Koreatown’s “spectrum of sound” takes the singular verb “is,” meaning it functions as a unified, indistinguishable whole. Kristman has “no doubt” about his analysis of his authentic trip to Koreatown.
The openers of Spam N Eggs that night were two techno DJs and producers named MALT (Andrew Seo) and Eat Paint (Vince Fierro). Together, they run the Los Angeles-based Leisure Sports Records. We met at the Seoul-based coffeehouse Caffé Bene in Los Angeles to share misugaru lattes and talk about Kristman’s statement.
“I definitely wouldn’t call ‘Koreatown’ very underground,” says Vince. “It’s certainly become a new social center to LA’s night life, and there was a time when there was a feeling of great potential for a solid underground movement. But sadly, there have not been any significantly artistic home-grown breakthroughs coming from K-Town.”
Vince continues: “Rather, it serves as a new landing pad for the very commercialized Korean hip-hop and EDM cultures in Los Angeles. These genres dominate the K-Town club landscape. Unfortunately [pause] to me, anyway [pause] it’s success not won with any kind of daring artistry or underground legitimacy but rather with familiar aesthetics and neon lights.”
“[Los Angeles] helps them, too,” adds Andrew. “They’ll close off streets and bring in vendors because it gets people out spending money. A lot of the Korean stars come out for these events, but the thing is [pause] what kinds of people are these events attracting? Obviously, Koreans, or people that are fans of Korean music. I think Korean people here have a lot of pride, and they see that there is a rise in the culture and the area’s popularity and they’re jumping on that. They’re trying to make it bigger and better. If you walk around Koreatown, you’ll see gentrification happening everywhere.” He references the Wilshire Grand Center, the Hanjin Group-owned skyscraper that stands taller than any other west of the Mississippi, and its surroundings as evidence.
Urban studies carried out by Kyonghwan Park and Youngmin Lee, Kyeyoung Park and Jessica Kim, and others on Koreatown’s fraught relationship with surges of capital have made similar acknowledgments in wonderful detail. These surges are not evenly distributed among clubs; there are many more “secret” dimly-lit rave spots that pop up throughout the district than there are widely advertised above-ground clubs in Koreatown. Even relatively established clubs such as Union at 4067 West Pico Boulevard or Feria at 682 Irolo Street were not glamorous (and both have closed since the time this recent interview was conducted); they are surrounded by predatory lending offices and abandoned shops. Andrew gave me the address of an upcoming rave spot in Koreatown; it was basically under an apartment complex.
“I think they just want to bring what they build in Korea over here because that’s how they do it over there,” adds Andrew. “They just have apartments and then clubs and restaurants underneath or underground. It’s kind of like how Tokyo is.”
If this “hidden, underground” Koreatown culture does exist, as Kristman suggests, then finding it requires ignoring the flashing lights of Spam N Eggs and seeking out the darker warehouse raves. It also requires a level of suspended disbelief that Koreatown is untouched by hipster gentrification and instead an embracing of a subcultural essence that goes beyond city architecture and real estate. The physical space of sections of Koreatown might not be as important as the potential for the production of space in terms of creating sonic contact zones.
The zones created by artists such as Malt and Eat Paint are mobile and fleeting as they pop up whenever and wherever these DJs perform. Like Josh Kun famously put forward in his book Audiotopia: Music, Race, and America (2005), the music these musicians produce and mix has the ability to create audiotopias “of cultural counter that may not be physical places but nevertheless exist in their own auditory some-where” (2-3). Electronic music, and perhaps similarly this “jewel-like” spectrum of Koreatown sound, has the ability to implant identity into the buildings and surrounding neighborhoods. What once was a Mexican restaurant and is now abandoned becomes a pulsating techno club attracting those Angelenos who shy away from the more commercial scenes.
Perhaps Kristman was focusing more on the Asian American DJs themselves than the types of music they were spinning or The Park Plaza Hotel and its situation in Koreatown. As Asian Americans, these DJs represent and are representative of an authentic subculture to which Kristman bears witness. However, many artists shy away from or sometimes outright deny any racial or ethnic connections being made between their art and their identities. Andrew and Vince shared personal and well-known examples of ambivalent attitudes toward such labeling. Jason Chung, also known as Nosaj Thing, is one of the best-booked electronic performers today, flying around the world sponsored by Adidas or playing huge shows with Flying Lotus. Vince, who worked very closely with Jason just as his career was taking off, reflects on Nosaj’s rise: “Everyone here in K-Town thinks Nosaj Thing is a god. But if you ask him about his pride in being Korean, he won’t say anything.”
Andrew adds: “It’s just like how Qbert is for the Filipino community – that’s who Nosaj Thing is for Koreans today. When I went to South Korea to perform, they would ask me how I was affiliated with him, although I’m not really. South Koreans are amazed to see a Korean guy make it in the music industry in America with a sense of originality, not having to sell out.”
Both Andrew and Vince shift the conversation suddenly to Keith Ape and his debut as a trap music artist. Keith Ape’s success was due in part to spectacle (as the genre demands), to the power of hallyu promotion, but more so to simple respect from established artists such as Gucci Mane and Waka Flocka Flame. In a Noisey documentary about his first U.S. performance at South by Southwest (SXSW) in 2015, Keith Ape is translated as saying: “You know, I’m Asian. And I heard stories of how Asians are still looked at as outsiders in the States. And I heard it’s even worse when it comes down to hip-hop.”
While his successful Atlanta trap-style set at SXSW ultimately assuaged those fears of acceptance, for many beginning and working Asian American DJs and performers, this perceived and sometimes enforced musical barrier is daunting. While Andrew seemed to have his criticisms about how Korean promoters of Korean artists seem to be strictly focused on the commercial payoff of such events, he did not condemn their tapping into the United States market. Furthermore, he never mentioned that performing in the electronic music genre was either assisted or hindered by his ethnicity. Rather, much like Nosaj Thing, Malt lets the music do its work and create an audiotopia in which race and ethnicity are not under the spotlight. Literally, most of the shows Malt performs at do not feature the performer; the DJ is often in the dark, putting the focus almost exclusively on the music.
Vince adds: “Korean American artists like Nosaj Thing and TOKiMONSTA and David Choe – all these people are doing their own thing. They’ve got these ‘don’t see me as Asian’ mottos, these ‘just think I’m dope’ vibes.”
Instead of searching for authenticity in the racial or ethnic identities of performers, Andrew is more interested in breaking stereotypes about the dangers associated with techno music, raves, and drug use. Andrew concludes: “I think first impressions are very, very important to Korean people. Looks are everything. South Korea is like the biggest plastic surgery country in the world. I went to Korea to visit my grandma, who I hadn’t seen in a long time, and all she would ask me was like, ‘Are you eating well? Look at your hair!’ Just purely about my looks. I was telling her, ‘Grandma! I run a label back in LA! I’m trying to be a musician!’ At our events, random Korean people walk by, they’ll come in for five seconds, listen to the music, and label it as ‘drug music,’ like something you listen to when you’re messed up. The same thing could be said about trap or EDM, right? But they don’t associate it with that. Hopefully, if the right timing comes, we can change that somehow.”
Featured Image: TOKiMONSTA by Twitter User Henry Faber, 2011 (CC BY-NC 2.0)
Shawn Higgins is the Academic Coordinator of the Undergraduate Bridge Program at Temple University’s Japan campus. His latest publication is “Orientalist Soundscapes, Barred Zones, and Irving Berlin’s China,” coming out in the 2018 volume of Chinese America: History and Perspectives.
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In “Asesina,” Darell opens the track shouting “Everybody go to the discotek,” a call for listeners to respond to the catchy beat and come dance. In this series on rap in Spanish and Sound Studies, we’re calling you out to the dance floor…and we have plenty to say about it. Your playlist will not sound the same after we’re through.
Throughout the forum, we explored what Spanish rap has to say on the dance floor, in our cars, and through our headsets. Michael Levine discussed trap in Cuba and el paquete semanal. Lucreccia Quintanilla mused about about Latinx identity in Australia. Ashley Luthers broke down femme sexuality in Cardi B’s music.
A forum on Spanish rap couldn’t be complete without a mixtape, and Lucreccia Quintanilla obliged. She has provided SO! readers with a free playlist that acts as a soundtrack to our series. Also? It’s hot. We wrap up No Pare, Sigue Sigue: Spanish Rap & Sound Studies with this bonus track.
Featured image: “La Flor de Reggaetón” by Flickr user La Tabacalera de Lavapiés, CC BY-NC-ND 2.0
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