*Dedicated to the love we hear in our mothers’ accents. This post is co-authored by Sara V. Hinojos and Dolores Inés Casillas
The Cinco de Mayo season showcases troubling instances of Spanish being mocked. Corporate ‘merica profits from Drinko de Mayo when menus advertise “el happy hour”; words like “fiesta” and “amigo” are overused; and Spanish hyperanglicized for laughs (one of the worst: “COM-PREN-DAY”). These acts of linguistic privilege, according to Jane Hill, elevate whiteness in public spaces. What is heard as playful for the dominant ear is simply an acoustic representation of the racist appropriation of mustaches, sombreros, and sarapes.
CinKO de Mayo(naise)
Fiesta like there’s no mañana
Said no Juan ever
That said, bilennials have struck back.
Last year, the Latino digital platform, we are mitú, published a list that resonated with its young, bicultural readers, those long accustomed to hearing Spanish Accented English (SAE) as part of their everyday speech: 17 Popular Brand Logos If They Looked The Way Your Parents Pronounce Them. This humorous phonetic play in the face of complaints about foreign accents being unintelligible or moral indignation over immigrants who do not learn English with native-like proficiency re-directs our attention to digital, engaged Spanish-English bilingual communities. Like Chicana/o listening practices, these digital memes, gifs, and lists embrace how these accents invoke sounds of survival, solidarity and place making.
Con Fleis (Corn Flakes)
The witty Buzzfeed-ish list re-spelled English-language global logos in Mexican, immigrant styled phonetics to reflect how said stores, brands, and social media sites are heard within Spanish-dominant or bilingual speaking communities. The absence of letters (Cosco) and/or the substitution of letters (Gualmar) induce an “accented” non-English dominant speech, dislodging standard rules about English-language spelling and pronunciation. Readers chuckled at seeing immigrant, ESL (English as a Second Language), phonetic speech in print – a tactic Sara V. Hinojos refers to in her media writings as a visual accent, or a visual vocabulary based on sound.
In order to “get” the humor behind the wave of memes and gifs that use Spanish Accented English (SAE), Chicana/o readers rely much more on their listening ears than their eyes to understand how these accents are voiced in print. Here, listening to accents operates as a popular form of literacy, one that registers the audible, racialized experiences of Spanish-speaking immigrants. Of course, the use of creative, rasquache forms of humor have long been a hallmark aspect of Chicana/o humor. Yet listening to these digital literacies, especially within the contemporary “build the wall yet eat the taco” era, help make these accents legible.
Certainly, some vocal accents are audibly more patent to select ears than others. Accents work to socially and geographically locate speakers; for instance, often racially indexing Spanish Accented English speakers as Mexican (regardless of nationality), immigrant (regardless of citizenship), and/or poor (regardless of occupation). Sociocultural linguists remind us that accents, word choice, vocal tone and other sound qualities of language are a part of a larger Bourdieu-ian rubric of linguistic capital. Social psychologists consistently demonstrate that listeners make “moral, intellectual, and aesthetic judgments of others based on language use and accent alone.” For scholars of race and sound, accents comprise part of a sonic color line; a socially constructed aural boundary that aligns accented English speech as non-white and non-accented (or Midwestern) English as white. Vocal neutrality, like whiteness itself, operates invisibly as privilege usually does.
Effectively “reading” a visual accent does not privilege a bilingual speaker but rather an accented listener, one raised or surrounded by immigrant speakers. The humorous phonetic play of a visual accent symbolically challenges the capitalist logic that a “neutral accent” or non-accent in English holds immense Western value. For those of us with accented speakers in our families and communities, accents function as emotional markers; vocal or vernacular archives that trace an individual or family’s migration, travels and/or histories. As Denice Forham shares poetically about her Puerto Rican mother’s accent, “even when her lips can barely stress themselves around English, her accent is a stubborn compass, always pointing her towards home.” For our families, accents evince the affective labor entailed in retraining tongues, in learning new idioms, and general struggles to converse in Inglish.
(when your grandmother wants to motivate you)
Using the name of a popular Mexican sweet bread (conchas) as a substitute for “conscious” upsets Western, phonetic understandings of “scious” in favor of a phonetic, Mexican stand-in. Concha, a sea shelled shaped sweet bread, associated with female genitalia and used in digital Latino communities has become a symbol for body positive inclusion; an insistence to not feel “self conchas” when eating (see Nalgona Positivity and SOMAR ATX). These memes privilege an accented listener, a feminist sensibility, as well as a panadería connoisseur.
The mega-for-profit-English-teaching-colonial organization, known as Teaching English as a Foreign Language (TEFL), explains that the lack of distinction in the Spanish language between a short and long vowel – for instance ship/sheep – causes miscomprehension for assumed-yet-never-named native English listeners. Those learning English as a Second Language are encouraged to first reorient their own ears to listen to the subtlety between pull/pool before grasping the complexities of yacht/jot. The communicative burden lies on the accented speaker rather than the non-accented listener. The visual accent places the onus on the English-dominant listener, effectively excluding them.
Trico Tri, Japi Jalogüín!
(Trick or Treat, Happy Halloween!)
Despite the fact that the United States represents the second largest Spanish-speaking country in the world, Spanish maintains a racialized, classed and “second-tiered” status within the United States imaginary (see Bonnie Urciuoli; Jane Hill; Jonathan Rosa; and D. Inés Casillas). These disparaging attitudes are evident when Spanish is prohibited in work places; when bilingual education and English Language Learner (ELL) programs are eliminated at ballot boxes; or when public school teachers are removed from posts based on their “heavy accents.” Institutional efforts to tame bilingual, accented tongues are less about speech and much more about accommodating the dominant, white listening ear.
According to Jennifer Stoever, the listening ear refers to dominant listening practices. Listening, she argues, is an embodied cultural practice that influences one’s position to power. “As the dominant ‘listening ear’ is disciplined to process white male ways of sounding as default—natural, normal, and desirable—alternate ways of listening and sounding are deemed aberrant and, depending upon the historical context, as excessively sensitive, strikingly deficient, or impossibly both.” Therefore the dominant listening ear not only tunes out “other” sounds but also treats them as illegitimate because they deviate from what sounds “normal” (read: white).
Cálmate Carnal, Tey Quirisi
(Relax Friend, Take it easy)
Gail Shuck found that white, native English-speaking college students construct an ideological distinction between Us and Them; gesturing to a sonic color line. Compellingly, she reported how American tourists in Mexico would describe native Spanish speakers as “heavily accented.” Yes. The communicative proficiency of Spanish by Mexicans in Mexico continued to be scrutinized by native English-language listeners.
Cinco de Mayo has versed us too well on the visual markers of racism like oversized sombreros, felt mustaches, and cheap beer pursuits, all a part of the commercial exploitation of Mexican communities in the U.S. But then phrases such as “Grassy Ass” or “No Problem-o” are heard bitterly as recurrent reminders that our language and accents are policed with the same fervor as our bodies. The inventive use of the visual accent archives how we listen, privileging the accented ear. The loving jest that enwraps these digital literacies reminds us to never lose our accents.
Speaking “Mexican” and the use of “Mock Spanish” in Children’s Books (or Do Not Read Skippyjon Jones)
Cinco de Mayo. ‘Tis the season when many Americans don sombreros, order their frozen margaritas, and, God help us, speak “Spanish.” We are well used to hyper Anglicized renditions of “amigo,” “adios,” and happy hour specials brought on by the commercialization of Cinco de Mayo. The holiday celebrates a significant event in Mexico’s history – the battle of Puebla and victory over France in 1862 – through narrowing ideas about language, culture, and tequila. That said, let’s not just blame Cinco de Mayo for the disconcerting use of Spanish. Unfortunately, the incessant use of phrases such as “ay caramba” and “no problemo” are heard much, much earlier in contemporary children’s books.
The New York Times recently published the startling figure that just 93 of the 3,200 children’s books published in 2013 were about African American children. Within these few 93 texts, African American children all-too-often read about themselves within the past tense, in reference to slavery and civil rights legacies. Children of color are left to identify with the adventures and imaginative stories of white characters amid white settings. Aptly characterized as an, “apartheid of children’s literature,” two moving first-person accounts from Walter Dean Myers and Christopher Myers detail the significance of incorporating more characters of color for all readers. One major effect of this dearth of representation, according to Christopher Myers,
…is a gap in the much-written-about sense of self-love that comes from recognizing oneself in a text, from the understanding that your life and lives of people like you are worthy of being told, thought about, discussed and even celebrated.
Just as significant, is the number of children’s books about Latino children from the 2013’s trove of 3,200 books: 53. That’s 5-3. As a reminder, the United States Census tallied 53 million Latinos in the United States, representing the nation’s youngest demographic (children!).
However, perhaps worse than the actual lack is the rise of stereotypic in-your-face representations of race within children’s books – award-winning ones, actually – and their role in teaching children troubling ideas about race, language, and “difference.”
My name is Skippito Friskito. (clap-clap)
I fear not a single bandito. (clap-clap)
My manners are mellow,
I’m sweet like the Jell-O,
I get the job done, yes indeed-o.
Case in point: Skippyjon Jones, a Siamese cat that pretends to be a Chihuahua superhero. Skippyjon speaks English, but his super hero alter ego speaks in Mock Spanish in his recurring and imaginative quests. Speaking “Spanish” in hyperanglized fashion recasts Skippyjon from an English-speaking (white) cat to a Spanish-accented (brown) dog. His auditory performance of Mexicanness, what Reina Prado considers “sonic brownface,” reeks of white privilege as he code-switches from cat/white/English to dog/brown/”Spanish.” What’s worse, as a children’s book, directed at those between the impressionable ages of 4-8, Skippyjon encourages both adult readers and young readers to read out loud and perform sonic brownface. Listening to the book’s trite word choice (amigos, adios, frijoles), fake Spanish (indeed-o, mask-ito) and embellished accents (“ees” for is) trains the ear on how to speak “Mexican,” presumably, of course, for the listening amusement of non-Mexicans.
“I am El Skippito, the great sword fighter,” said Skippyjon Jones.
Apparently, these tried and true tactics sell quite well. This award-winning children’s book character, by Judy Schachner, has spawned into a lucrative empire that includes fourteen books, a coordinating plush toy figure, online webisodes of the books’ stories, CDs of Schachner reading out loud, the obligatory Ipad app, a starring role in the department store Kohl’s “We Care” charity campaign in 2012, and get this, a children’s musical. Of course, Skippyjon is not really recognized as a book series about Latinos (like fellow television darlings, Dora the Explorer, Handy Manny, or Dragon Tales) yet it taps into every flinching stereotype we know of, and should avoid, about Mexicans. Equating Mexicans and Mexican tales to the canine of a Chihuahua is hardly new but it does not make it less problematic.
For instance, in the inaugural self-titled Skippyjon Jones book, the cat’s adventures take place “far, far away in old Mexico.” Much like the perpetual placement of African Americans in the past tense within children’s books, situating Mexico in the imaginative past reinforces perceptions of all-things-Mexican as distant, foreign, and old. Skippyjon and his chimichangos – his sidekicks (good guys) –set out to save their rice and beans from Alfredo Buzzito and Bumblebeeto Bandito (bad guys). Zorro-esque masks, swords, fiestas followed by siestas, fellow Chihuahuas, piñatas, plenty of cacti, and lots of clap-clap cues frame the rice-and-bean rescue. His adventures, book after book, via a Skippito brown identity sends a disquieting message about power and privilege. Skippito, even when masked, still plays the role of Great White Hero to the masses of “Mexican” dogs.
Then all of the Chimichangos went crazy loco.
Several of Schachner’s Skippyjon books have received notable accolades including, for instance, the 2004 E.B. White Read Aloud Award and a spot on the coveted “Teachers’ Top 100 Books for Children” by the National Education Association in 2007. The former comes with an adorning gold seal on future editions of honored books. A sampling of the series’ laudatory press, from the E.B White Read Aloud press release, “Peppered with Spanish expressions and full of energized fun, SkippyJon Jones is not only entertaining for the listener, it’s also enjoyable for the reader.” And from the author’s webpage: “Each of my adventures are ay caramba, mucho fun but they’re educational too!” The insinuation that the Skippyjon Empire teaches Spanish not only ignores the richness of Spanish but it also feeds popular ideals that Spanish is an “easy” and “fun” language to learn.
Schachner’s recurrent use of “Spanish,” in particular, not only structures the silly narrative adventures of Skippyjon as he imagines himself to be Skippito but the racialized language play has also become the hallmark element of Skippyjon. Written and read out loud by parents and teachers, some of Skippyjon’s signature phrases include “Holy Guacamole!” and “Holy Frijoles!” – textbook examples of Jane Hill’s renowned writings on Mock Spanish (or fake, incoherent Spanish uttered and deemed “funny” by non-native Spanish speakers). Because we already hold native Spanish-speakers (U.S. Latinos) with such little regard in the first place, Mock Spanish done for laughs, as argued by Hill, comes quite easily. Carmen Martínez-Roldán takes the Skippyjon Jones series to task in necessary detail; see her analysis of Mock Spanish in the equally troubling, Skippyjon Jones in the Doghouse. Her emphasis on the cultural representations of Mexicans vis-a-vis language in children’s books supports my tirade against this cat/dog. Martínez-Roldán found that several teachers, particularly those from the Southwest, expressed a sense of inexplicable uneasiness to these books. Amazon ratings are (painfully) positive for Skippyjon, yet, according to Martínez-Roldán, those who expressed low ratings were “accompanied by lengthy explanations, mostly related to misrepresentations of Mexicans and the poor use of Spanish.” Her research calls for more diversity within children’s literature but, central to this essay, reminds us that U.S. Latinos hold both a personal and political relationship to Spanish.
Anthropologist Bonnie Urciuoli explains how Spanish, when overheard in designated public spaces (think: Cinco de Mayo or Mexican restaurants) is safely “ethnified,” yet Spanish is regarded as out of place or “racialized” when heard as bilingual announcements at local grocery stores or school sites. When heard by monolingual English speakers outside of its designated spaces in the U.S., Spanish carries “racialized” connotations such as “impoliteness” and “danger.” The insistence many American employers place on speaking English and prohibiting non-English language conversations at workplaces, for instance, speaks to the public boundaries imposed on Spanish and Spanish-speakers. (Yes, Whole Foods. I am looking at you.)
Jane Hill’s provocative argument, built from Uricuolli’s writings, examines Whites’ use of Spanish (Mock Spanish). Unlike Latinos, who learn early on to self-monitor where and how they speak English and Spanish, non-native speakers of Spanish do not carry this same burden, according to Hill. In fact, they have the privilege of speaking grammatically incorrect Spanish, in hyper Anglicized Spanish, or mockingly (by adding a stupid “o” or prefacing a phrasing with “el”) without surveillance.
Then, using his very best Spanish accent, he said, “My ears are too beeg for my head.
My head ees too beeg for my body. I am not a Siamese cat… I AM A CHIHUAHUA!”
In addition to overplayed colloquial expressions, Schachner demarcates a racial line with “visual accents” (“beeg” for big) (see Jennifer Stoever-Ackerman, Priscilla Peña Ovalle and Sara V. Hinojos). In line with Uricuolli’s ideas, even Skippito’s English is accented and marked while in “Mexican” character. Readers stammer through “ees” and “beeg” in an effort, as prepped, to use their “very best Spanish accent.” The practice teaches children that accents are performative and easy to take on and off rather than hear accents as indicative of someone’s larger family histories of migration and culture.
For children unfamiliar with Mexicans and Latinos, these books cast Spanish with archaic imageries of Mexican bandits and modern-day Frito Banditos. Spanish is not used as a language to communicate given its incoherence. Instead, Schachner uses Spanish to laugh at Skippito and by extension, Mexicans and Latinos in the U.S.; its runaway success is indicative of how “funny” Spanish and Mexicans continue to be to White and/or monolingual English speakers.
For Latinos, these books plant early attitudes about their own language differences. For children positioned as the family translator or struggling to maintain a bilingual, bicultural existence, these books teach children to shun their accent and those of their families. These books are clearly not for my two kids, whose young ears are already familiar with their grandmother’s Spanish-accented English and their own mother’s English-accented Spanish.
“Vamos, Skippito- or it is you the Bandito will eato!”
Reading children’s books out loud and listening to race through scripted accents sends troubling messages about “difference” at an early age. Educators have long argued that children’s books serve as both mirrors and maps to affirm and inspire readers’ identities, experiences, and future motivations. True. But I would also argue that the woeful absence of more diverse children’s tales mirrors a number of campaigns directed at working-class, communities of color; namely, our nation’s shaky commitment to universal preschool, lack of public support for Women Infant and Children (WIC) and Food Stamp programs, and outdated approaches to parental leaves (six measly weeks). In particular, Skippyjon Jones is a kid’s rendition of grownup racial and language politics, a pint-size version of NAFTA and English-only propositions presented for five-year old audiences. These policies, like the woeful crop of contemporary books, do little to provide a map for the livelihoods of children of color. Instead, Skippyjon’s use of language, a reincarnation of Speedy Gonzalez normalizes English, white characters (even in brown drag), and helps keep Cinco de Mayo antics alive.
NOTE: On 5-8-14, the author added a passage to this article to reflect the relationship of her work to Carmen M. Martínez-Roldán’s “The Representation of Latinos and the Use of Spanish: A Critical Content Analysis of Skippyjon Jones” published in The Journal of Children’s Literature (2013).
Featured Image by Flickr user The Long Beach Public Library, CC BY-NC-ND 2.0
Dolores Inés Casillas is an assistant professor in the Department of Chicana and Chicano Studies and a faculty affiliate of Film & Media Studies at the University of California, Santa Barbara. She writes and teaches courses on Latina/o sound practices, popular culture, and the politics of language. Her book, Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy will be published this fall by New York University Press as part of their Critical Cultural Communication series.
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