Recently, the new biopic and telenovela Celia, La Serie on the life of Celia Cruz reminded me of how her iconic call “Azucar!”(translated as sugar) engaged audiences to feel the sabrosura of her music. The soap-opera included documentary footage of the larger iconic events in Celia’s career that could not be recreated, scenes that captured how Cruz and the audience connected. The scenes that best captured this are when Celia performs with Fania at Yankee Stadium in 1973 and in Zaire in 1974. When she felt the audiences’ joy in her performance she’d share that expressive sentiment of the sweetness in the moment, taking audiences to a deeper ecstatic place.
I also felt and witnessed this myself when I saw Cruz perform at the Hollywood Bowl decades ago. It’s akin to what I sensed when also hearing Damaso Pérez Prado’s guttural “Maaam-bO” in his “Mambo No 5.” While watching Celia, La Serie, I asked my mom if she had ever watched Desi Arnaz on I Love Lucy. Her response included a dislike for Arnaz, while I remembered enjoying his performance of “Babalú Aye.” Our exchange raised the question: can Arnaz’s performance, like Cruz’s expressive phrasing or Pérez Prado’s musical cue, unify a Latinx and African diaspora through sound and affect?
I posit that Arnaz’s televised performances of “Babalú Aye” like Celia’s “Azucar” or Prado’s “Mambo” exemplify what Alejandra T. Vazquez calls in Listening in Detail “vocal armament and ornament” (132), a sound that cultivates an afecto caribeño among Spanish-speaking diasporic migrants and their descents. My use of afecto here is a key sonic detail, playing upon the Spanish meaning to show tenderness and emotion. I also appreciate affect theory as it provides a framework by which to explore the emotionality and connection to experiences that have not been named. For example, in “Feeling, Emotion, Affect,” Eric Shouse writes about affect as “the body’s way of preparing itself for action in a given circumstance by adding a quantitative dimension of intensity to the quality of an experience. The body has a grammar of its own that cannot be fully captured in language.” I attempt here to cultivate a language that address how Arnaz’s physical and sonic articulation sets an entry to examine contributions by members of the Latinx Caribbean diaspora and its reach to those of us hearing and seeing them in a US context.
Growing up bilingual and bicultural in Los Angeles, I saw how my mom retained a bit of her homeland by watching a variety show called Siempre en Domingo. Many of the artists who performed were also heard on the local Spanish language station K-Love. The ritual gathering on Sunday nights as we watched the show metaphorically united my mom with her family.I believe that viewing and hearing her Mexico made the distance away from her family soften. For me, listening to the songs I heard on Siempre en Domingo then replayed on the radio helped codify something more than Mexican; it was pan-Latino. These moments of engaging with television shows mediate my experience of sound and affect, which I’ve named afecto caribeño (translated to “caribbean affect”).
My fondness of Desi Arnaz stems from a familiarity of Spanglish when I saw my first episodes of I Love Lucy (1951-1957) on Saturdays on KTLA. Its stars, Lucille Ball and Desi Arnaz, played a married couple, and the comedy of errors would inevitably involve “Lucy Ricardo” trying to scheme something. In real life, Ball and Arnaz were a Hollywood power couple who produced their show, establishing a practice of syndication rights paid to the actors. Arnaz played “Ricky Ricardo,” the owner of the Tropicana nightclub where he was also the bandleader. When scenes featured him at the club he would always play the congas, thus creating a continuum of his earlier career as a musician to now television star.
Hearing Desi Arnaz speaking inglés with a Cuban accent was familiar to my ears. I knew that sound of English blended with español because it was what I heard from my parents and their acquaintances. In the show, misunderstandings happened because one could not decipher what “Ricky” meant or said. The mistranslations led to some comedic moments and the establishment of a long-running comedic television trope at the expense of Latino characters and actors, as explored by Dolores Inés Casillas and Sebastien Ferrada in “Listening to Modern Family’s Accent.” However, in Life on the Hyphen, Gustavo Pérez-Firmat describes Arnaz’s nilingüe–someone who speak neither Spanish nor English—and argues his nilingüe-ism was personified through “Ricky Ricardo” as “Spanish utterances shot through anglicisms so that the monolingual viewer can understand what he was saying” (43). But, Arnaz did not reach only “English-only’ ears. To my pocha ears Arnaz spoke a familiar—and not incorrect—spoken Spanish. As a young viewer, I had no reference for his mistakes. Sonically “Ricky’s” familiarity came through when he complained about “Lucy” in Spanish. Hearing the español I spoke at home on “I Love Lucy” is how I connected to the hyphened Americano via tv. Nowhere was this more pronounced than with Ricardo’s frequent performances of “Babalú”.
Before his film career, Arnaz was known as the mambo king. Due to his lackluster rise as a “Latin Lover” in Hollywood, Arnaz returned to work as a musician and began singing his signature “Babalú” around 1943. The song is attributed to Margarita Lecuona and published in 1939. “Babalú” conflates the popular 1940s-50s big band sound with a Cuban folksong (or son) sung to the Orishas (deities or gods). Babalú is an Orisha deity who oversees health and is revered because of his power over life and death, and is also known as San Lázaro within the pantheon of Catholic saints. By the time Arnaz made the song popular in the United States, the song had also been associated with Miguelito Valdés, who was known as “Mr. Babalú.” Other musical contemporaries like Damaso Pérez Prado were also making a name for themselves by developing a new sound that Latinized dance music in the U.S. According to Ed Morales in Living in Spanglish, it is in the 1950s that Prado creates his signature sound in Mexico City by “mixing North American swing and bebop” known as mambo (152). However, it is Arnaz’s performance that I reference because of its reach to a multi-generational audience through syndication of the “I Love Lucy” show.
Each time Arnaz performs “Babalú” it serves as an offering to the Orisha to heal the longing for a homeland he left long ago, as experienced by many musicians like Cruz who live in exile. With each performance on the “I Love Lucy Show,” Arnaz reconnects to his cultura. Performing this on national television it’s not about the Anglo viewer who only sees Arnaz as the “Rhumba Rhythm King” (sic) (Pérez-Firmat, 52) made famous in movies; rather it is about Arnaz creating a space of agency through a prayer and healing ritual in song, thus an expression of Afecto Caribeño connecting the Latinx diaspora to something beyond national borders and generations.
For example, in Season 2 episode 21 “Lucy Takes a Job at the Bank,” Arnaz (as Ricky Ricardo) brings out his son Ricky Jr. to play the congas alongside him. Ricky as proud father shares his joy in this moment. The camera pans out to Lucille Ball and her co-star Vivian Vance sitting at the table. Arnaz instructs his son to “say thanks” and he replies in Spanish “gracias.” This exchange is profound because it accentuates the bilingualism and bicultural exchanges that happen in the home space now introduced to many via television. Arnaz continues, “Even though Little Ricky was born in America, there’s lots of Cuban in his heart.” The Cuban in his heart plays out in sonic beats through a father-and-son performance on the congas and the calling upon “Babalú Aye.” Both Lucille Ball and Desi Arnaz are happy parents, not just stage parents, who revel in this moment. As Ricky Jr. plays, his mother bangs on the table too and Arnaz looks up to the sky as if in gratitude for this moment to the Orisha Babalú.
Upon reflection, I am aware of how television informed my childhood search for something that reflected how I spoke and heard the world. In these linguistic-sonic moments I reconnected to my mother’s homeland and sought to make sense of my pocha identity when I heard English spoken with a Spanish accent. In Relocations, Karen Tongson names these moments of connection that occur through a technological network as “remote intimacies” that can “account both technically and affectively, for the symbiosis that can happen between disparate subjects. . .I like to think that these imaginary correspondences sometimes have to happen across greater distances, both conceptually and topographically with other ethnicities, accents, nations (130)” The conceptual and topographical correspondence informs afecto caribeño as a means to enable critical connections to a Latinx diaspora centered en el Caribe highlighting the mestizaje of African and Spanish heritage, thus expanding upon Paul Gilroy’s notion of the “black Atlantic” on how the Atlantic slave trade also impacted culturally el Caribe. Upon singing “Babalú Aye” Arnaz’s performance not only is a disruption to Anglo American viewers, but also “disrupts the myth of Cuban whiteness” (Vasquez, Listening in Detail, 150).
I am drawn to sonic experiences that can help unpack Latinidad and the multicultural roots that are informed by other migrations of Africans, Asians, and Spaniards to the Américas. I am a descendant of these mestizajes, as Gloria Anzaldúa writes in her canonical text Borderlands / La Frontera. A concept like afecto caribeño addresses the social and emotional exchanges that emanate from the complexity of these migrations and how they reveal themselves in momentary connections. When Arnaz performs as “Ricky,” he breaks that character upon playing the congas. Here he does not act as the nightclub owner; the reverberation of the conga mediates an embodiment of his true self exemplifying un afecto caribeño.
reina alejandra prado saldivar is an art historian, curator, and adjunct lecturer in the Women, Gender and Sexuality Studies Program and Liberal Studies Department at CSULA and in the Critical Studies Program at CALArts. As a cultural activist, she focused her earlier research on Chicano cultural production and the visual arts. Prado is also a poet and performance artist known for her interactive durational work Take a Piece of my Heart as the character Santa Perversa (www.santaperversa.com) and is currently working on her first solo performance entitled Whipped!
Featured Image: Desi Arnaz performing with Diosa Costello, 1948.
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SO! Amplifies: Shizu Saldamando’s OUROBOROS–J.L. Stoever
SO! Reads: Dolores Inés Casillas’s ¡Sounds of Belonging! – Monica de la Torre
SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig. You’re welcome!
This whole world’s wild at heart and weird on top —Wild at Heart
Por tu amor. . . — Buyepongo
Radio Coyote is a San Francisco-based web radio program & podcast I co-host with my friend Jesus Varela, aka Sweet Jesus. Radio Coyote is our effort at amplifying expression which is #DIASPORADICAL – acknowledging movement and humanity in a world alive with ART; most especially of those on the margins who in the current structure, have become the invisible inspiration for the priviliged, hardly benefiting from the soul they emit.
Recently, Jesus and I recorded with Los Angeles’s own future-rooted band of immigrant brothers – Buyepongo – live from the scrappy but charming Radio Valencia studios in the Mission District. Some topics we talked about included connections between the Bay Area and Los Angeles, the hip-hop influence of Wu-tang Clan & Madlib on the group, and, importantly, the burgeoning yet connected #DIASPORADICAL network building alternatives and manifesting the visceral spirit of our ancestors through drumming.
This particular episode’s conversation is emblematic of how we use sound and voice on Radio Coyote to bring energies together to counter the hegemonic corporate $tandard currently funding the arts and culture industries—live music and entertainment but also tech and media, not to mention the spaces where they intersect—all reflective of a standard which is essentially: THE STRIVE FOR MONETARY SUCCESS MARKED AS WHITE ACHIEVEMENT A/K/A the land of the “Free” where the inspired benefit from those on the margins.
Nahhhhh, FUCK THAT. – emcee Nani Castle in To The People
The type of capitalist cultural extraction we challenge on Radio Coyote can be heard and seen everywhere. Justin Bieber, for example, has a #1 record right now (produced by Skrillex) that is clearly influenced by Caribbean dembow. I’m still waking up from that dream where Macklemore wins a Grammy award over the 2014 jazz griot giant that is Kendrick Lamar. The FADER, like so many media outlets, assigns white writers to cover emerging Latin culture in the US: Exhibit A on contemporary cuban music & Exhibit B on J. Balvin and reggaton. And, I could go on. But because it is so pervasive, we need to keep asking, “Who benefits?”
It don’t make you right cause you majority.- Bree Newsome, South Carolina-based activist & artist who removed the Confederate Flag earlier this past Summer from SC’s capital
Mamacita, pass me a beer-a – Will Smith on Bomba Estereo’s “Fiesta” (Remix) for SONY
Because all around the world – or the worldwild, I like to say, people are waking up and acknowledging themselves, their neighbors, and the stories of their movement, exploring what those moves truly meant and what they will mean for a humanity needing to be increasingly inter-reliant in our crumbling late-Capitalist era. Radio Coyote is a product, a revelation, and a confluence of these worldwild movements, amplifying the true vibration and rhythms of a very specific history and examining how they will mutate in the future.
Our voices and spirits have always been dangerous. During the conquest in what is now Mexico, for example, the Spansh conquistadors killed the ceremonial drummers first. In Chile, when Augosto Pinochet seized power in 1973, he ordered revolutionary singer Victor Jara executed, and his soldiers kidnapped Jara, smashed his hands and wrists and shot him 44 times. But what was once dangerous has been disempowered and I predict, increasingly exploited. Now Canadian DJ A-Trak calls himself “Plantain Papi,” Roots drummer Questlove goes by “Questlove Gomez,” and Kendrick raps in Spanish. Bieber just dropped that dembow-influenced pop record while dembow legacy artists, Los Rakas (via Panama & Oakland) switched to Latin pop.
Cause I just need one more shot at second chances – Justin Bieber in “Sorry”
I get a lot of success because I’m white. – Diplo in YourEDM.com
Radio Coyote is our chance to explore these ideas and who benefits from the global flows of culture . To empower me. To empower us. To get back to the place where this expression was dangerous . We are smuggling these sounds to you over what was once pirate radio – now, online – because the boundaries between u$ are quite pronounced. Radio Coyote is my moment of love in a land$cape of domination and hate. We are powerful. It’s clarity through the confusion. Radio Coyote simply must be. It’s an effort at radically witnessing the expressions all over the world of people who’ve had access to Internet these last 10 – 15 years, but who also seek to honor, understand & feel a past which we are indisputably products of!
Though I am fiercely frightened to get on the mic every Friday from 2 – 4 PM PST, I like to think I’m reversing the common programming Latinas go through, constantly told to shush in this world. I also feel a true duty. We simply need to step up and be ourselves! We need to acknowledge and be proud of our own particular story of being human in a world with the same level of equality as the other, together, with immense respect for the planet we live on and all the resources she provides (another topic I like to think about, but more on #PACHAMAMAISM at another time…).
There is nothing else we should be doing but seeing ourselves in each other and being very adamant about that. So this is my love force to you and I hope you continue to enjoy/share it. Lift your voice in love, too, in any way you feel is important out in the worldwild! And, then, tell me about it so we can have you call in and talk to us on Radio Coyote: firstname.lastname@example.org!😀
Tune-in to #RadioCoyote: Smuggling #DIASPORADICAL Sounds Across Borders Every Friday From 2 – 4 Pm PST With DJ Nipslip aka Naticonrazon and Jesucio aka Sweet Jesus: www.radiovalencia.fm. Archives:www.soundcloud.com/radiocoyote
all images courtesy of the author
Nati Linares aka Nati Conrazon is an artist advocate and cultural lobbyist rebalancing the world who was raised in New York City, but is currently living a #Bicoastalidad lifestyle which is rooted in Oakland, California. Her womanagement clients include Brazil-via-Brooklyn’s Vocalista Making Interracial Music Babies, Zuzuka Poderosa & Powerfully Raw Chilean/Irish Emcee, Nani Castle. Check out all her current projects: www.conrazon.me/projects/current-projects and follow her on Twitter: @conrazon, Instagram: naticonrazon and beyond! Embrace the hybrid!
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SO! Amplifies: Shizu Saldamando’s OUROBOROS–J.L. Stoever
“When I wear my eyeliner, me siento más macha (I feel more macha) I’m ready to fight” (54)
Makeup has long been an intentional part of a chola aesthetic: in particular, the skillful sign of bold black eyeliner or a carefully arched, thin, brow. The quote above by Norteña Xótchil, one of author Norma Mendoza-Denton’s interviewees, reminds us that make-up not only creates a sense of empowerment but also evokes the idea of physical strength (“feeling macha”). Norma Mendoza-Denton’s ethnographic study Homegirls: Language and Cultural Practice among Latina Youth Gangs (Wiley-Blackwell, 2008) presents a project of high ambition, and even higher execution, in its carefully crafted discussion of the linguistic and cultural practices of Latina youth gangs at Sor Juana High School in northern California. Homegirls offers much needed insight into the relationship between language style and the cultural, lived experiences of Latina youth gangs. She centers her analysis on the linguistic, the cultural, and the phonetic, and in this way she pushes students of ethnic studies and sound studies to consider how young Latinas craft and articulate their own identity through meaning-making practices that challenge tropes of deviancy that are often unfairly cast on young women of color.
Throughout the book, speaking chola – an urban, gendered variation of Chicana English – becomes an audible badge, a marker of experience rather than a punch line, a culturally appropriated costume, a music video fad, or linguistic variety in need of policing. Recently, celebrity white or non-Latina women, such as Gwen Stefani and Lana Del Rey, have adopted telltale signs of a chola aesthetic – the crisp centered hair part, baggy pants, big hoops and/or only-the-top-buttoned plaid shirt. By focusing on the language styles of cholas, Mendoza-Denton encourages readers to think beyond the stereotypical images and sounds that so often circulate in mainstream media about cholas. Homegirls offers Sound Studies and Chicana/o Studies scholars a notable addition to the growing literature on the intersections of language, race, and sound.
“You gotta take pride to do your clothes
you know I have to iron,
when I go out I have to iron my shirt for half an hour
or forty-five minutes, you know,
my pants, you know
they gotta be
you know they gotta-” (56)
Homegirls joins conversations on Latinas and gang culture (Fregoso 2003; Miranda 2003; Ramírez 2009), which have historically been male-centered. Thelma, one of the Norteña girls, demonstrates in the quotation above her engagement with an aesthetic practice often linked with Latino gang members. Although the topic of language and linguistic identities, specifically bilingualism and translating, are emerging topics within Chicana/o Studies, Mendoza-Denton’s work joins that of a small number of scholars who take on Latina/o language practices and identities as the central focus of their work. She observes, in fact, how identity and meaning-making processes are intertwined to language, as are other social markers of identity such as race, class, gender, ethnicity, and accent. Homegirls joins recent discussions that demonstrate specifically how accents are vocal stand-ins for a person’s racialized, classed, and gendered experience. Where Fregoso and Miranda center their discussion on the cinematic representations of cholas and a historical account of pachucas respectively, Mendoza-Denton’s work is more in line with Miranda’s ethnographic approach to Latina youth gangs. Homegirls listens to the women’s voices and allows them to speak for themselves. This approach yields a work that reminds us how language identities are racialized when conflated with other racial markers, how they negotiate power relations (in/out group dynamics), and how they can also function as political forms of resistance.
“My dad dice que me miro como lesbian (says I look like a lesbian), my mom dice que qué guangajona (complains that it’s baggy). How much you wanna bet that I can go outside like this y no me dicen nada (they won’t say anything)” (151)
Maureen, a 14-year-old participant, speaks above to the code switching that many of the young women in this study practice. Mendoza-Denton re-imagines the chola as an innovator, highlighting the role of language and the body in creating new cultural practices. For example, in Chapter 5, the author heralds an exciting discussion on play and applying makeup as forms of gendered performances expanding on notions of beauty and grooming amongst Latina youth. She writes, “The symbolic and unconventional use of makeup among the girls claiming Norte and Sur at Sor Juana High School literally painted gender and ethnicity on their bodies,” marking a critical intervention in how the chola aesthetic racializes and genders bodies, yet also functions as a self-directed performance (152). In paying close attention to the symbolic meaning of makeup and its application, the ritual of carefully drawing the brow dismantles the mainstream appropriation of this often-criminalized look.
Mendoza-Denton’s close phonetic analysis demonstrates how the visual aesthetic coupled with a sonic aesthetic speaks to the political implications of embodied linguistic and cultural practices. The chola vocal aesthetic challenges traditional notions of femininity, closely associated with politics of respectability through Spanish honorifics like “usted,” within the Chicano family. This idea echoes other studies that show how pachucas, precursors to contemporary homegirls, with their extravagant attire and deviant behavior embody an adolescent rebellion against the patriarchal Chicano family and how pachuquismos forged a stylized linguistic resistance. Such stylized linguistic and embodied resistance can be seen in the excerpt below from T-Rex, one of Mendoza-Denton’s most candid participants in her study.
T-Rex: A girl could be more macha than some guys. For example me.
Norma: You think you’re more macha than guys?
T-Rex: I am more macha.
Norma: What makes you macha?
T-Rex: The way I act. The way I don’t let them step on me. (164)
In this brief excerpt, T-Rex articulates her notions of being ‘macha,’ a prime example of a discursive and material Latina youth practice that transcends the boundaries of normative gendered expressions for Latina youth. We are accustomed to seeing urban cholas with curiosity, envy, or both. Mendoza-Denton allows us to hear them and gain a deeper understanding of their social practices.
In framing the chola aesthetic as a transgressive type of beauty, Mendoza-Denton poses that the cholas in this study act as cultural producers who assign alternative meanings to femininity through their body and speech. Recalling Xóchitl’s remarks about mascara, the eyeliner serves in one form as a tool for a racialized feminine ideal of beauty, while simultaneously a sign for “willingness to fight” for other girls (154). Eyeliner, in this example, very visibly displays the complex interactions and negotiations of gender norms and agency. In this sense, Mendoza-Denton grants the reader a primary example of how cholas participate in a type of feminine gender expression that challenges expected ways of acting, which includes speech.
From Mendoza-Denton’s conversation with T-Rex, we see that speech and accent are just as meaningful in the construction of this alternative aesthetic. T-Rex, explains how the eyeliner is a “power-based interpretation” that when correlated with a tough, or even threatening, manner of walking—the use of the body—cholas command power and respect. Here, her intervention serves not only to gain a deeper understanding of Latina youth practices but also frames the chola as an empowered, vocal (what some would consider, mouthy) woman. Too often cholas receive harsh criticism or complete disregard for their assumed subversive behavior, criminality, and social deviance. In Homegirls, Mendoza-Denton challenges those notions by finding the symbolic capital in how these young women employ discursive, material, and phonetic practices.
The final two chapters of the book focus on the specific linguistic features relevant to studies of language and sound. Mendoza-Denton highlights phonetic variation among the girls speech in how their realization of /I/ demarcates core speakers from members of the group in the periphery yet points to similar speaking characteristics for girls of both gangs. The author’s focus on the stigmatized Th-Pro set (i.e. something, nothing) in the speech of Latina girls demonstrates how it discursively positions theses young women’s interactions and group affiliation due to its frequency and saliency. These later chapters demonstrate one of the author’s most significant contributions: projecting a specific accent is often linked to the creation of an identity. As Mendoza-Denton writes, “How speakers pronounce their words says a lot not only about the identities that they wish to project, but also about the history of the language(s) that they speak” (231). These linguistic variations give readers insight on the importance of how distinctive discourse markers are vital in the creation of stylized identities for young women of color.
Norma Mendoza-Denton has produced a rich account of a community largely ignored and misinterpreted in the conversations on Latina youth culture in the United States. As she reminds readers in her conclusion, Homegirls is one of the only studies of its kind that documents gang dynamics outside of discussions regarding violence, control over territory, or drug trafficking. While this approach provides a much-needed focus on the self-making and cultural processes amongst youth of color, I wonder if some significant discussions might be left out with this approach. Although there is large need for research on this topic that deviates from traditional approaches (such as criminality, violence, drug trafficking) when working with youth, particularly women of color, in her effort to subvert these sociological mainstays Mendoza-Denton avoids certain experiences that leave out pertinent context.
For example, in her discussion of the young women’s makeup practices, Mendoza Denton mentions the perceived threat they pose to teachers and police at school but does not go into more detail. These questions are not to discount the contributions of the book but rather to introduce future considerations for work surrounding Latina youth gangs. However, for Mendoza-Denton, the focus on the creativity and agency these young women embody is never lacking:
“So when you walk down the street,
you got the special walk, [begins to walk deliberately, swinging her upper body]
you walk like this,
you walk all slow,
just checking it out.
I look like a dude, ¿que no?
I walk, and then I stop.
I go like this [tilts head back – this is called looking “in”]
I always look in, I always look in,
I never look down.
It’s all about power
You never fucking smile.
Fucking never smile” (155-6)
Homegirls is at its finest when the reader is presented with excerpts like the quote above where T-Rex’s assertive physical and mental stance illustrates the linguistic and cultural practices that Mendoza-Denton seeks to highlight in her work. Mendoza-Denton’s contribution to this topic privileges the symbolic capital in linguistic, embodied, and cultural practices which sets up a platform for future work on Latina identities. When we read cholas in popular culture we might think of the aesthetic, the stereotypes, the big hoops, the dark lips, and the mascara. When we read Homegirls, Norma Mendoza-Denton compels us to consider the complex web of how linguistic and cultural practices (through material and vocal embodiments) speaks to the intersections of race, gender, and class amongst Latina youth gangs.
Featured image is of Yasmin Ferrada (the author’s sister) as photographed by King Kast. It is used with permission by the author.
Juan Sebastian Ferrada is a doctoral candidate in the Department of Chicana and Chicano Studies at the University of California, Santa Barbara. His work investigates the intersections of language and sexuality among LGBTQ Latina/o communities. Specifically, Sebastian explores the politics of Spanglish as a method for articulating ideas of sexuality and family acceptance within an LGBTQ Latina/o community organization. Sebastian earned a B.A. in Global Studies, in addition to a B.A. and M.A. in Chicana and Chicano Studies from the University of California, Santa Barbara.
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Deaf Latin@ Performance: Listening with the Third Ear — Trevor Boffone
In Sounds of Belonging: U.S. Spanish-Language Radio and Public Advocacy (NYU Press, 2014), Dolores Inés Casillas turns up the volume on the sonic and the political dynamics of the Latino immigrant experience in the United States. A theoretically rich yet accessible book, Sounds of Belonging jump-starts Spanish-language radio studies, proving that the broader field of radio and sound studies can no longer continue to ignore or silence the importance of Spanish-language radio—from its historical significance for Spanish speaking Latinos to its lucrative place in radio markets today. Spanish-language radio reveals the power of sound in shaping the lived experiences of Latina/o communities, including immigrants and those with deep roots in the United States. Casillas shows how sound acts as a platform through which Latin Americans insert themselves in the U.S. imaginary, despite the nation’s attempts to erase their presence.
Sounds of Belonging provides keen insight into the constant buzz of immigration on the airwaves. Some questions that propel this book: What sonically constitutes the Latina/o experience in the United States? Also, what immigration-related sounds are found on Spanish-language radio airways? Casillas’s emphases shows how little we know of how the Latina/o sounds.
Sounds of Belonging deftly navigates the historical and contemporary domains of Spanish-language radio, theorizing them as a dynamic sonic terrain where we can listen to struggles for and against power, as well as to modalities of difference. Beginning with the traces of Spanish-language radio that emerged early in American radio’s so-called “Golden Age” in the 1930s-1940s, moving through the activist-driven bilingual Chicano community radio of the 1960s and 1970s, and then laying out the landscape of the highly profitable world of Spanish-language broadcasting today, Casillas guides readers through a historical trajectory of Spanish-language radio. She draws from Spanish-language radio broadcasting in its commercial and non-commercial iterations, while keeping tuned to the transnational connections transmitted through these frequencies.
Casillas engages with critical cultural studies, Chicana/Latina studies, and radio/media studies to explore the production of masculinity on El Cucuy’s morning radio program. Casillas studies El Cucuy as both an on-air personality and a political figure advocating for immigrants’ rights, illustrating the “complex interplay of gender, labor, and globalization” (104). While El Cucuy’s “shock-jock” style–imbued with sexual humor–often garners him comparison to Howard Stern or Rush Limbaugh, El Cucuy does more than shock and entertain his listeners. Casillas argues that sound and immigrant listening practices are integral to El Cucuy’s discursive aural constructions of a transnational working-class male audience, one that is not shamed for speaking Spanish, enjoying ranchera music, or laboring in “women’s work.” However, by highlighting how El Cucuy and his listeners reinscribe traditional gender roles that silence and marginalize Latinas, Casillas reveals the complexity of El Cucuy’s political advocacy for male workers on the one hand, and the program’s misogynistic message on the other.
Sounds of Belonging pushes scholars to think more thoroughly about the role format and genre play in the characterization of radio stations, as well as the audience constructed through these programming choices. She characterizes Spanish-language radio as both on-air dialogues and conversations between callers and radio hosts. This approach provides an intersectional analysis comparing radio listeners to those working in production. Casillas opens a line of inquiry into non-normative or non-hegemonic radio practices by positing that Latino radio listening is public and communal and not a solitary practice. Casillas shows how research that frames listeners as a market—simply audiences or consumers—polarizes our understanding of radio practices, particularly within research on Spanish-language radio.
One of Casillas’s most important interventions is her granular analysis of the role of radio in Latino communities, particularly within migrant and working class groups who may have easier access to and familiarity with radio, as opposed to other media such as the Internet. For these communities, radio becomes as an anchor, grounding the cultural ties Latinos have to the communities they migrated from—through stations’ language and music—but it also functions as a way to aurally migrate between borders, specifically when listeners-turned-callers locate themselves bi-nationally.
Casillas also argues that Spanish-language radio is an alternative site of congregation and dialogues amongst communities that are marginalized and made hyper visible by mainstream English-language media. Anti-immigrant policy and legislation—heard and seen in popular media as a narrative of “illegal aliens” invading America—is the backdrop against which Casillas explores the role of Spanish-language radio as an “acoustic ally,” a concept she explores in the chapters “Acoustic Allies: Early Latin-Themed and Spanish-Language Radio Broadcasts, 1920s-1940s,” and “Sounds of Surveillance: U.S. Spanish-Language Radio Patrols La Migra.” She explains that Texas and California were home to the debut of U.S. Spanish-language radio in the 1920s, crafted specifically for Mexican listeners. Radio announcers such as Pedro J. Gonzalez brokered airtime, typically broadcasting during the unfavorable times of late night or early morning. As a method of resistance, radio provided Spanish-language audiences with the capability of listening to “home.”
In the chapter “Mixed Signals: Developing Bilingual Chicano Radio, 1960s-1980s,” Casillas uncovers a major gap in research on the aurality of the Chicano Media Movement. She pivots the analytical lens of Chicano movement activism from urban to rural areas and traces the emergence of bilingual community in conjunction with farm worker activism in California and Washington. Bilingual community radio stations such as Radio KDNA in Granger, Washington, KBBF-FM in Santa Rosa, California, and Radio Bilingüe in Fresno, California—places that rely heavily on low-wage farmworker labor—showcase how the political activism of this movement era took place on emergent community airwaves. Listener-focused Chicano community radio stations “sought to broadcast independent of commercial influence, produce local programming, and, perhaps most significant, operate under the full control of Mexicans and Chicanos themselves” (52-53). While under the control of Chicano/a community radio producers, Casillas demonstrates how the funding model for community radio stations—namely, a heavy reliance on grants from the Corporation for Public Broadcasting—underscores the bureaucratic limitations for public broadcasts.
Sounds of Belonging opens the path for a new line of inquiry regarding Spanish-language radio while revealing that there is much work to do in the area of Spanish-language radio studies. Despite the chapter “Mixed Signals”’s focus on the community radio format, Casillas’s dedication to commercial radio highlights an urgent need for scholarship on non-commercial radio. Studying non-commercial stations will advance necessary conversations around content and innovation rather than economic success and failure.
Overall, Sounds of Belonging is an exciting and foundational text for scholars and readers interested in Latina/o media studies, sound, radio, cultural production, immigration and the Latina/o experiences in the United States as experienced and lived through sound and listening. Casillas’s agility in drawing from various theoretical and methodological perspectives provides a rich analysis of Spanish-language radio situated in a transnational context that reflects not just the listenership, but also the continued importance of radio for Latina/o communities living throughout the U.S. borderlands.
Monica De La Torre is a doctoral student in the Department of Gender, Women and Sexuality Studies at the University of Washington. Her scholarship bridges New Media and Sound Studies by analyzing the development of Chicana feminist epistemologies in radio and digital media production. A member of Soul Rebel Radio, a community radio collective based in Los Angeles, Monica is specifically interested in the ways in which radio and digital media production function as tools for community engagement. She is an active member of the UW Women of Color Collective and the Women Who Rock Collective. Monica earned a B.A. in Psychology and Chicana/o Studies from University of California, Davis and an M.A.in Chicana/o Studies from California State University, Northridge; her master’s thesis was entitled “Emerging Feminisms: El Teatro de las Chicanas and Chicana Feminist Identity Development.” Monica received a 2012 Ford Foundation Predoctoral Fellowship, which recognizes superior academic achievement, sustained engagement with communities that are underrepresented in the academy, and the potential to enhance the educational opportunities for diverse students.
Featured image: “Hi-Fi” by Flickr user Feans CC BY 2.0
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