Pop’s Chill Thrills Aren’t So Cheap
Just a year ago, Soundcloud and YouTube were teeming with maximalist EDM remixes of Top 40 pop songs, like R3HAB’s early summer 2015 mix of Rihanna’s “BBHMM”. The remix is packed full of amped-up musical gestures. It drops 30 seconds in, has a huge 15 second soar from 2:30-2:45 and some loud distorted treble synth, and the up-pitched vocals underscore just how much R3HAB sped up the tempo. Fast forward a year to May and June 2016, where maximalist banger remixes are hard to find. Outside of EDM Trap, which continues to focus on the turn up (e.g., this R3HAB & Henry Fong remix of Calvin Harris & Rihanna’s “This Is What You Came For”) nobody’s really pushing songs to be more intense by amping up their tension-release structures. Instead, the remixes are simmering down; even R3HAB chills out a bit with his 2016 remix of Rihanna’s “Work,” which holds off its first drop for more than a minute, and when it does it only soars for five seconds. R3HAB isn’t the only one on the charts bringing it down a couple notches; the lyrics and the breezily tropical music in Seeb’s remix of Mike Posner’s “I Took A Pill In Ibiza” is a Dear John letter with brostep-fueled EDM, and it was huge in spring 2016. It topped the UK Singles chart, the Billboard Hot 100, and the Billboard Mainstream Top 40 chart–so it’s safe to assume it’s tracking a common and popular aesthetic.
Why have producers toned down the tension-release? There are definitely aesthetic reasons: pop presents new styles as it evolves. But there’s also an underlying political reason. In neoliberalism, our political economy (with its structure of subjectivity) requires people to take on a lot of risk. That’s what entrepreneurs do: they make a bet, and the riskier the bet, the bigger the potential reward. For example, as formerly public services get privatized, individuals assume risk that social welfare programs once insured against: college students take on tons of debt in the hope of finding a decent job, defined-benefit pensions disappear in favor of stock-market based retirement plans, and so on.
While YOLO-style maximalism celebrated that risk-taking, people just want a fucking break already. In other words, the general public has the feeling we’ve been cheated by neoliberal reforms and their promises to pay us back for what we’ve risked. We’re risk-weary. Sometimes that weariness manifests as irritability–think of the (often race-based) anger motivating supporters of Trump, Sanders, and Brexit. But sometimes that weariness just manifests as a preference for soft, gentle ease. In mid-2010s vernacular, that preference is called “chill.” As Alana Massey defines it, “chill” is the state of “being too far removed from anything that looks like intensity.” Some argue that chill is the decade’s dominant affect.

“Chill” by Flickr user Picklefish, CC BY-NC-ND 2.0
We can hear chill’s dominance in the Top 40. Soars and drops are tension-release structures closely associated with EDM. They have been integrated into the musical vocabulary of non-EDM pop styles, most prominently by songwriter Max Martin (see: Taylor Swift’s “Shake It Off,” Katy Perry’s “Dark Horse”). Even as dubstep falls out of fashion, soars and drops are still all over the Top 40 and EDM remixes of pop songs. However, in mid-2016 soars and drops are much less intense and climactic than they were in 2012. Often, instead of intensifying damage to build tension and release it climactically, soars mark the beginning and end of song sections, like the transition from verse to chorus. With the tension-release flattened out, soars function more to organize the song grammatically than to express a meaning or feeling…because committing to and expressing an idea or an emotion is deeply un-chill.
Take, for example, some of the more popular remixes of Drake’s “One Dance,” which recently broke the UK record (since they started counting downloads) of 12 weeks at the top of the chart and has had a couple of weeks on top of the Billboard Hot 100. Though several of the songs on Billboard’s remix round-up for “One Dance” feature soars and drops, none of the songs are particularly maximalist, nor are the soars hugely climactic. The Koni feat. Casey Malone remix above uses tiny soar-hints to signal the end of one song section and the beginning of another; for example, around 48 seconds a tiny little soar marks the transition from verse to chorus. The main soar behaves more conventionally, but it’s super chill and doesn’t turn much of anything up. It begins around 2:20, swooshing up for five seconds only to ever-so-gently drop us for another five seconds. This drop combines the more traditional dubstep drop, which is marked by a bass, and the Max-Martin-style pop drop, which is usually marked by a vocal flourish (e.g., “Bad Blood,” “Shake It Off”). Here the combination works to soften each individual element: a decidedly buttery and un-wobbly bass is hidden under Malone’s decidedly restrained “lose con-trol” vocal. This soar has lost its sonic edge, and it affects the way we hear the drop’s lyrical content: losing control isn’t about transgression, but laid-back indifference…you know, chill. Soars and the idea of losing control usually represent risk, but in this remix they do just the opposite.
With Sean Paul singing “free up yourself get outta control” as the main soar’s drop (3:00 in the video, 2:30 in the song), Sia’s latest hit, “Cheap Thrills” also takes the edge off traditional representations of risk. Firstly, the song is about rejecting economic risk as a source of pleasure and fulfillment, the kind of risk that Katy Perry sung about in 2013 when she gave a “shout out to all you kids buying bottle service with your rent money” right before the soar in “This Is How We Do.” There, the soar represents the rush those kids get from their risky behavior. That sort of thing isn’t thrilling anymore. Instead, thrills, like “feel[ing] the beat” and “dancing” come cheaply, with less economic risk–you don’t have to worry about hustling to get your rent money.
“Cheap Thrills” also avoids sonic representations of that risk: it uses vocal drops to transition between verses and choruses, but these drops aren’t preceded by the percussive cascade (at around 2:17) that constitutes the soar in “This Is How We Do” and, more importantly, Justin Bieber’s “Sorry,” which shares “Cheap Thrill’s” tresillo hook. In “Sorry,” the soars are two measures long: a treble synth rises in pitch as the percussion moves from six beats of sixteenth-note snares, to a beat and a half of pause, and then to a percussive cascade on the last half beat serves as the drop.
“Cheap Thrills” doesn’t soar at all. Or rather, it hides a very tiny soar in the vocals. At the end of the first pre-chorus, Sia shortens her phrase length and repeats two fragments where normally a full line would go: “I ain’t got cash, I ain’t got cash” leads us up to the drop, which is her vocal “I got you bay-be.” But that’s not the only way the song hides the soar in the vocals. That percussive riff that we hear at the end of “Sorry”’s soar is hidden in Sean Paul’s “bidi-bang-bang-bangs.” Those syllabifications of drum riffs mark the end of his introductory rap, and punctuate the line where Sia repeats “hit the dance floor, hit the dance floor.” That line sits at the beginning of the pre-chorus, the antecedent phrase to the soar’s consequent phrase. This part of the soar isn’t just moved to a different voice, it’s relocated to where it doesn’t normally belong. Putting the quick percussive riff at the beginning rather than at the end of the soar further deflates it. Like shifting it to the vocals from the instrumentals, the time-shift puts the soar where we aren’t listening for it so it can sneak by without raising the affective temperature.
Just like it hides its soars, “Cheap Thrills” hides its conceptual or ideological reliance on the economically rational risk that soars represent in sound. Like a MasterCard commercial, the lyrics laud the pricelessness of intangible things like interpersonal relationships and aesthetic experiences: “I ain’t got cash but I got you bay-bee,” “I don’t need no money, as long as I can feel the beat.” Sia’s narrator praises unquantifiable, non-monetizeable things: “cheap” thrills are the best kind because they’re more valuable than anything money can buy (because they’re scarce and not available to everyone). This praise substitutes one measure of economic rationality for another, soft human capital–what philosopher Shannon Winnubst calls “cool”–for hard cash, and in so doing hides the economic risk the same way the song hides its soars. The risk Sia’s narrator makes isn’t directly financial: she’s not partying with her rent money. Rather, this claim to transcend entrepreneurial risk-taking is a bet on abnormal behavior. It’s risky, in a kind of meta-risky way, to refuse to take on the kinds of risk economic and social structures compel everyone to assume. After all, you could appear lazy or unproductive, a drain on the rest of us. But you could also appear progressive, forward-thinking, and discerning–in other words, chill.

“Bet” by Flickr user Lionel Roubeyrie, CC BY-SA 2.0
What determines the outcome of Sia’s narrator’s wager? With this bet, as with all bets, the house always wins. As I’ve written about before, unrisky, safe, ‘normcore’ behavior is at bottom a wager on whiteness. Whiteness separates good (acceptable) from bad abnormality, transcendence from pathology. “Cheap Thrills” buries sonic/affective and ideological risk so that it can appear to transcend the imperative to hustle all the time. However, as Kemi Adeyemi wrote in SO!’s “Sound and Affect” series, lean–both the drug and the aesthetic–also sonically de-escalates the “I got six jobs I don’t get tired” hustle in a way that puts black people at further physical and economic risk:
Rappers like A$AP Rocky, Schoolboy Q, Future and others create musical odes to and demonstrations of the slowed pace of lean as it provides them a break from norms of physical and affective comportment…Lean radically grounds them, in other words, in an alternative body-space-time continuum that converses with the demands the neoliberal state places on the black body.
Lean aesthetics help black artists and audiences cope with the demands Adeyemi mentions, like working six jobs and not getting tired or the endless cycle of the “work hard, play hard” grind. Even though lean’s affect is chill and woozy, it doesn’t fully eliminate risk. As Adeyemi shows, lean’s alternative “physical and affective comportment” intensifies black bodies vulnerability to physical injury (seizures) and state violence.
If chilled-out soars are pop’s compliment to hip hop’s lean aesthetic, it’s fair to say that we’re all over neoliberalism’s imperative to hustle and assume risk. But not all of us can actually escape that risk without consequence: chill isn’t a universally cheap thrill. As Sia’s song demonstrates, such cheap thrills leverage whiteness as collateral to mitigate risk. Pop’s chilled-out approach to tension-release structures like soars and drops illustrates contemporary forms of whiteness and white privilege, namely, the privilege of appearing to avoid economic rationality and risk.
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Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism, published by Zer0 books last year, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.
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Trap Irony: Where Aesthetics Become Politics-Justin D. Burton
Listening to Sounds in Post-Feminist Pop Music-Robin James
“Fade to Black, Old Sport: How Hip-Hop Amplifies Baz Luhrmann’s The Great Gatsby“ –Regina Bradley
Straight Leanin’: Sounding Black Life at the Intersection of Hip-hop and Big Pharma
Marginalized bodies produce marginalized sounds to communicate things that escape language. The queer body is the site of sounds that engage pleasure, repression, rage, isolation, always somehow outside of dominant language. Sound Studies tells us that we should trust our ears as much as our eyes, justifying our trust in sound, and of the resonating body. Affect Theory goes further, saying that all senses play into a body that processes input through levels of response, experience, and anticipation. Affect is the vibrational space that is both bodily memory and anticipation. So where do sound and affect meet in queer bodies? How do marginalized peoples use sound and the body to express liberation, objectification, joy, and struggle?
Our writers in Sound and Affect tackle these questions across a spectrum of the marginalized experience. Last week, I opened by offering the concept of the tremble, a sonic form of affect that is necessarily queer in its affective reach. Next week, Maria Chaves explores the connection between voice, listening, and queer Chicana community formation: through space, across time, and with laughter. The series finishes with Justyna Stasiowska bringing the noise in a discussion of the trans body and the performance work of Tara Transitory. Today, Kemi Adeyemi, sloooooooows thingggggggggs doooooooooownnnnn so that we can hear the capitalist connections between the work expected of black bodies and the struggle for escape from this reality through the sonic affects, temporal shifts, and corporeal elsewhere of purple drank. —Guest Editor Airek Beauchamp
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The first track on Future’s 2015 album Dirty Sprite 2 opens with the gassy sounds of the rapper preparing “lean”: a prescription promethazine and codeine cough syrup mixture that is cut with sweet sodas and candies. He vigorously shakes the syrupy Sprite together before cracking the bottle open and pouring the fizzing drink over ice likely held in two stacked Styrofoam cups, the vessel of choice for hip-hop’s most audible drug. As Future takes his first sips his mouth puckers with the sweetness. He swirls and sips again, sighing with pleasure as he begins boasting “…I just took a piss and I seen Codeine coming out/We got purple Actavis, I thought it was a drought.”
Otherwise known as syrup, sizzurp, purple stuff, drank, Texas Tea, and barre, lean is a highly addictive concoction that is sipped slowly to release a potent blend of euphoria, hallucinations, and motor impairment—especially when consumed in conjunction with alcohol. Lean slows you down, muddies your perception, and makes you physically sway, recline, lean. Future’s album, like much of his oeuvre, pays homage to lean and this particular song, “Thought It Was a Drought,” flies in the face of the pharmaceutical company Actavis that stopped producing the drug in 2014 amidst fears that it was being illegally distributed to and consumed by non-prescription holders. The lack of production has apparently not stopped Future’s consumption, however. On 2014’s “Codeine Crazy” he explains in a lean-fueled cadence that trails into his Southern accent that “I’m an addict and I can’t even hide it.”
Future’s demonstrations of addiction speak to a significant strain of hip-hop’s cache that stems from the genre’s long engagement with the terse intersections of drugs and black life. As Touré succinctly described in a 2012 piece in the Washington Post, early hip-hop often charted the realities of the drug-addled inner city that arose in the 1970s and ‘80s. “If you’re wondering why hip-hop has often been angry, sneering, nihilistic and dystopic,” he explains, “you can blame the war on drugs, and how it feels to be on the wrong side of it.” Rappers such as Future continue to bolster their legitimacy by narrating their functional (if fabricated) knowledge of selling drugs and thus being on the “wrong side” of this so-called war. But where the crack/trap rap genre documents the rapper’s mastery of the war by espousing the maxim that you never snort what you sell, the acceptance of prescription drugs as a product the rapper can hustle and consume has become commonplace.

Spotted at SXSW 2008, Image by Jazzbeezy
The hardest working people in hip-hop are at the forefront of their craft, and they are seemingly wasted every step of the way. In this, the mainstreaming of lean within contemporary hip-hop tells a familiar story of how embedded prescription drugs are within and across USAmerican societies. This essay offers a cursory glance at the sonic, physical, and affective terrain of lean in mainstream hip-hop, however, to query how prescription drugs are seen to generate productively intoxicated states that counter the violent realities of a particularly black everyday life. Contemporary soundscapes of lean have taken hold at a point when the intersections of neoliberalism and Big Pharma circumscribe particularly black ways of being. Beginning the work of understanding the discursive entanglements of race, labor, and drugs that are sounded by lean reveals larger questions about the subtle and covert ways that black consciousness itself is produced and policed in the neoliberal state.
As has been well documented by popular news outlets such as The Guardian and scholars such as Mac McCann, the sounds of lean were developed in the 1990s by Houston’s DJ Screw, who worked to record the loosened, detached body-feeling accessed through lean with his “chopped and screwed” productions. He slowed the tempo of whole songs to around 60 bpm, which elongated the vocals to an underwater slur, and chopped the rhythm up with strategic pattern interruptions that created even more goopy space between beats. Swishahouse Records took this droning Houston sound mainstream in the early 2000s with Top 40 radio hits by artists such as Mike Jones, whose song “Back Then” paired slow and guttural choruses that maintained the core elements of the chopped and screwed sound with bouncy lyrics about girls, cars, and money that trended toward mainstream pop rap.
By 2011, gesturing to the sounds of lean become a virtual guarantor of mainstream hip-hop success. This was evidenced in part by Harlem’s A$AP Rocky, who compiled the essential audio components of lean for his debut mixtape Live.Love.ASAP—which sampled Mike Jones on the ode to lean,“Purple Swag”—and immediately nabbed a $3 million dollar deal with RCA.
While the chopped and screwed aesthetic fell a bit by the wayside in ensuing years, recording the literal sounds of lean being poured, swirled, and sipped became increasingly common in hip-hop recordings—as did capturing the swooning effects the drug has on rappers’ flow. Lil Wayne’s public addiction to lean took center stage on his prolific and sometimes-erractic mixtapes such as Dedication 5 that feature many interludes where his words bleed into one another or trail off altogether following the droopy intoxication promethazine was having on his body. The devastating effects of the controlled substance became starkly clear when Wayne suffered multiple seizures, and when Rocky’s manager, A$AP Yams, passed away following complications with drugs—a fate Houston’s own DJ Screw and the beloved Pimp C had already met.

Lil Wayne
Despite the physical risks of consuming lean, the drug appears to be a stalwart coping mechanism for artists whose work ethic has led to extravagant excesses that are balanced by the increasingly visible violence done onto black bodies. Future himself repeatedly strikes a balance between his addiction to lean and the conditions of his particularly black stardom. His video for “Codeine Crazy” is a swirling, purple-inflected picture of the artist in various states of repose: the video opens with him in a club attempting to hold his head up straight, taking his first wobbling steps after lying down in a field once populated by purple horses, and being shaken awake on an Atlanta porch while holding Styrofoam cups full of lean.
The production, lyrics, and imagery underscore his apparent struggles balancing celebrity life with the realities of his difficult upbringing, encapsulated in the admittance that he is “Drowning in Actavis suicide.” The sentiment is exacerbated in the video for “March Madness,” where iconic clips of Civil Rights Movement protesters being beaten by the police provide visual background while Future intersperses dedications to lean and exaltations of the good life with lamentations of the loss of black civil rights: “Ballin’ like the March Madness/All these cops shooting niggas, tragic/I’m the one that’s living lavish.” In these works, Future paints a picture whereby the entire spectrum of black life from extraordinary celebrity to mundane tragedy can only be understood in and through drug-induced states.

Schoolboy Q show at The Door in Dallas 6/30/12, Image by Flickr User Mikel Galicia
Future’s balancing act is common among artists for whom prescription drug abuse is both a status symbol and a requirement of black everyday life where maintaining success requires that you work nonstop. When Hot 97s Angie Martinez queried the relationships between lean and seizures, the self-confessed functional addict Schoolboy Q responded with incredulity: “Man that shit ain’t from no lean, man…Bro, we are rappers; we don’t sleep. People don’t understand.” His story of churning out features, mixtapes, albums, and tours for Interscope Records reflects our larger neoliberal economy that places a premium on the individual’s maximum, efficient output. As Q suggests in his interview, prescription drug use has blossomed under these conditions whereby the individual is made to feel perpetually behind, as Joanna Moncreiff writes in the essay “Psychiatric Drug Promotion and the Politics of Neoliberalism.” Prescriptions are marketed to stabilize, enhance, and/or find relief in one’s productivity in an age where individual entrepreneurship and competition are rewarded. Set against a larger national reliance on prescriptions to remain physically and mentally “stable” enough to remain efficient under this intensity, the black coping strategies heard through lean are innately USAmerican coping strategies.
At the same time, the slowed pace of lean is also attuned to the national epidemic whereby black people are routinely killed whether they are working or not. The racialized politics of productivity required by neoliberalism are thrown into relief as black people such as Eric Garner are killed because of their entrepreneurial efforts. As a result, attending to the sounds of lean must necessarily reflect gaps in our understanding of how particular patterns in drug use do and do not render black people intelligible as functional citizens worthy of life. Rappers like A$AP Rocky, Schoolboy Q, Future and others create musical odes to and demonstrations of the slowed pace of lean as it provides them a break from norms of physical and affective comportment. The drug incurs simultaneous sensory overload and the critical detachment from their bodies that allows them to experience (and potentially control) this overload at a slower pace—a physical and affective space that several rappers discuss in the Vice article “Lean on Me.” Lean radically grounds them, in other words, in an alternative body-space-time continuum that converses with the demands the neoliberal state places on the black body.

A$AP Rocky, Still from “Purple Swag Bootleg” (Director’s Cut)
The dissociative pleasures controlled substances offer to black people have been historically criminalized, and radically different sentencing guidelines continue to be handed down for the perceived consumers of “crack” (black people) versus “cocaine” (white people). In this milieu, black reliance on prescription drugs for pleasure, physical ailments, mood stabilization, or otherwise has proven to be dangerously unintelligible. Sandra Bland and Ralkina Jones died while their requirements and requests for the proper prescription meds they took to remain alive were ignored if not refused outright by the police. The question of whether or not black people experiencing alternate states of reality are more or less deserving of death is further triggered by the murders of people who may have been knocked into “discombobulated” states following car accidents, such as Renisha McBride and Jonathan Ferrell. The many deaths of black transpeople killed in the midst of various stages of medical reassignment further underscores a need for larger awareness of the ways that alternative conceptions of reality and consciousness map onto black life.
A critical history of hip-hop’s pharmaceutical undercurrent is not just an exercise in examining aesthetics. We can examine how lean is Auto-Tuned, chopped and screwed, and lyricized until we’re blue in the face. Sitting in the muck of lean-addled songs—theorizing how it feels to lean back and let our heads roll off our necks while we watch our surroundings fade and sway to purple—reveals a critically important rubric of black bodies, sounds, and affects that are wholly circumscribed by the entanglements of race, political economy, and the medical industrial complex. Reading black life against the sounds of lean subsequently makes the intersections of black labor, joy, and depression audible. This reading will not only take prescription drugs and hip-hop seriously within the canon of music and sound studies, but will also raise questions about intoxication—in its most expansive definition—as a critical component of black labor and survival from slavery to the neoliberal moment.
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Featured Image: A$AP Rocky, Image by Flickr User Mira Shemeikka, Extra-swagged by SO!
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Kemi Adeyemi is about to complete her PhD in Performance Studies at Northwestern University. Her dissertation examines how blackness is produced as an aural, visual, and embodied economy in the white nightlife scenes of Chicago’s gentrifying neighborhoods; the work illuminates how a small community of queer women of color that circulates through these scenes mobilize black sound as a theory and method taking pleasure therein.
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REWIND!…If you liked this post, check out:
“This is Your Body on the Velvet Underground“-Jacob Smith
“The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop“–Regina Bradley
“Tomahawk Chopped and Screwed: The Indeterminacy of Listening“–Justin Burton


















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