As pundits increasingly speculate about the likelihood and character of another recession, I’m thinking about the one from which we’re still recovering. Specifically, I’m thinking about a certain strain of American pop music—or a certain sentiment within pop music—that it seems to me accelerated and concentrated just after the 2008 financial collapse. This strain, which obviously co-existed with many other developments in popular music at the time, takes party songs and adds to them two interconnected narrative elements: on the one hand, partying is cranked up, escalated in one or multiple ways, moving the music beyond a party anthem and into something new. On the other hand, the rationale for such a move consistently derives from an attitude of compulsory presentism, in which the future is characterized as unknown, irrelevant, or is otherwise disavowed.
In the American context, the popular (and, I argue, misguided) take on the music of the great recession is that we didn’t have any—in other words, because no one was directly singing about the crisis, there was no music that responded to it. But this is an extremely limited way of understanding how music and socio-political life interact. In this post, I consider specifically American notions of mainstream party culture to argue that the strain of party music described above and below is the music of the crash, not because it literally speaks about it but because it reflects a certain attitude expressed and experienced by those at the front of both popular music listening at the time and the collapse itself: the graduating classes of 2008-2012.
By “party music” I do not mean (exclusively) music to which people party; rather, I am trying to trace what happens to music that is about partying during the crash. When I say that these songs transform from being party anthems into “something new,” what I mean is that in their extremeness, both the represented parties and the organizing affect of these parties reflect an urgency, a crisis, or a lack of choice condition. In short, what I’m calling “Post-Crash Party Music” (PCPP) responds to the 2008 financial collapse and the broader context of climate devastation by instituting a compulsory presentism that manifests through a frenetic, extreme, nihilistic celebration, a never-ending party that is also the last party (before the end of the world).
I’ll briefly mention two prime examples, both from what might be the peak year of this trend, 2010. First, Ke$ha’s single “(and #1 on Billboard’s Year-end Hot 100), “TiK ToK” sees Ke$ha brushing her teeth with a bottle of whiskey, while the last line in the chorus reveals why this is happening: Ke$ha sings, “The party don’t stop, no,” implying that the song’s narration picks up in a moment that could be any moment, an eternal present that is non-distinguishable from any other moment.
This line captures both of the defining characteristics of PCPP: 1) the party is extreme because 2) it never ends, or is always presently occurring. Although there are multiple ways of creating the eternal present that the party represents, each song in this category is invested in denying both past and future in a way that makes the presentist attitude of the partygoers a mandatory condition. This requirement is what makes PCPP more extreme, narratively, than party pop of previous eras.
As a second example, take The Black Eyed Peas’ quintessential party anthem “I Gotta Feeling.” Throughout most of the song, listeners are set up to experience what sounds like a fairly typical party jam: although the Black Eyed Peas render this joyous, optimistic track as perhaps more formally ‘perfect’ or effective than many of its competitors, it still follows a standard EDM format and a fairly conventional sentiment.
However, near the end of the track, as if responding to the pop-culture/post-crash landscape by afterthought, the Black Eyed Peas very casually disclose that the night that has all along been referenced as “tonight” is in fact every night: “Monday, Tuesday, Wednesday and Thursday/Friday, Saturday, Saturday to Sunday/Get, get, get, get, get with us, you know what we say, say/Party every day, p-p-p/Party every day, p-p-p [repeat 10x]…”
Party anthems of one kind or another have been with us for a long time. But I would argue that something else is going on here. The traditional ambition to party until the sun comes up or to party all night has been eclipsed by a more extreme goal, which is to never stop partying at all. In this new space, the time of day or the day of the week is irrelevant; time itself evaporates in the indistinguishable space of an everlasting present.
My argument here is that this music–specifically in its insistence on a party’s ceaselessness–represents almost the complete opposite of its expressed sentiments: that is, rather than rapturous or celebratory moods, PCPP reflects widespread existential and economic anxiety that is shared among the entire millennial generation, but which was acutely present for the classes that graduated college between 2008 and 2012. Its insistence on partying forever is indicative of this generation’s awareness that the future is bleak.
Economically, we know that this cohort will live with repercussions of the financial collapse for the rest of their lives. (See for instance: “Bad News for the Class of 2008”; “This Is What the Recession Did to Millennials”; “A Decade Later Many college grads from the Great Recession are still trying to catch up”; “2008 was a terrible year to graduate college”; “2008: Ten Years After the Crash, We Are Still Living in the World It Brutally Remade”; and the pithily-titled but quite thorough “Millennials are Screwed”.) Existentially, while the millennials were not the first to cognize and politically articulate the stakes of the unfolding climate crisis, they are, as a “young generation,” perhaps the first identifiable group who will most certainly face its longterm consequences. Rather than simply distract us from these realities, PCPP is predicated on our understanding of those realities. In the face of these circumstances and more, is it any wonder that the affective (if not conscious) response was to live it up while there was still time?
I am not arguing that PCPP harbors any ambitions to address any such anxieties; on the contrary, this music is, on its face, also an example of the much broader genre of neoliberal corporate pop music, a commodity that aims to utilize listener sentiments to maximize profit. That is why PCPP cuts across or includes such racial and gender diversity in its performers, and why it also corresponds to broader trends in pop that elevate and glamorize conspicuous, over-the-top consumption, the kinds of caricatured displays of spending-power that are hallmarks of PCPP as well as other mainstream genres. The discourse of an endless party is also a really good one in which to promote consumption―especially consumption that is taken to the extreme, or is justified through the logic of embracing “life” while we can.
No, from the perspective of the music industry, this music is not about anxiety but is, like all corporate music, still about including as many listener-customers as possible in the cross-branded spectacle of neoliberal pop. Instead, my claim is that this music, however inadvertently, resonates with listeners in a particular, affective way, and in the encounter between neoliberal pop music and a group of anxious American listeners, an accelerated sentiment emerges and spins itself out. We are still consuming, but endlessly so; and that very ceaselessness speaks to a deeper existential dread at the heart of our voracious appetites.
Emerging from this resonance between extreme party music and extreme anxiety are several traceable tropes, each expressing the ambition to party forever. For instance, the “don’t stop” imperative is often paired with the seemingly paradoxical sentiment that “we only have tonight”; but insofar as the end of that night heralds a return to reality (the post-crash landscape) one solution is to simply refuse to stop the party. In this way, the night can “last forever” within the space of the music. Taken together, the PCPP ethos can be summarized by the phrase, as a colleague recently put it, “right now forever.”
There is a specific construction at work here that allows PCPP to impose its presentist timespace: the forever-now is not extended out of joy, but rather out of necessity. By acknowledging that our time (out there) is limited, it constructs a space (in here) that resists normative flows of temporality. PCPP simply disallows temporality into its consciousness–it refuses to acknowledge the existence of a past and especially not a future. Here the “compulsory” element of its presentism emerges: it is compulsory both because within the affective space of the music, the rules do not allow temporality to exist, and because, when our futures have been irrevocably damaged, the present is, in effect, all that we will be allowed to experience.
There are many more examples from this period, all riffing on the same nihilistic affect: “Tomorrow doesn’t matter when you’re moving your feet” (Pixie Lott, “All About Tonight”); “This is how we live/every single night/take that bottle to the head and let me see you fly” (Far East Movement, “Like a G6”, 2010); “Still feelin’ myself I’m like outta control/Can’t stop now more shots let’s go” (Flo Rida, “Club Can’t Handle Me”, 2010). In this context, assurances from Lady Gaga that “It’s gonna be ok” if we “Just Dance” seem less hopeful and more ironic, as if born from denial.
Surely, some of these songs take up the “don’t stop” imperative simply by virtue of its ubiquitous circulation through a pop-culture economy (Junior Senior’s 2003 “Move Your Feet” comes to mind here). I am not arguing that any song that expresses such a generic utterance be considered a part of this post-crash formation; what it takes to qualify, it seems to me, is a distortion whereby the generic affect is pumped so full that it breaks something, a process that sometimes introduces a dark subtext into the music, but which no matter what displays elements of excess that go beyond the pale of a celebratory dance tune. Eddie Murphy’s “girl” wants to “Party All the Time”, but this alone doesn’t qualify the tune as an anxiety anthem because it is a source of hurt and stress for the speaker’s character—ceaseless partying here is sublimated into a narrative about a certain romantic relationship. What distinguishes PCPP, on the other hand, is the sense (however vague) that the “don’t stop” imperative is urgent, and meant to protect us from the world that is waiting outside the club.
PCPP differs in this way from other genres that consciously articulate a dissatisfaction (of whatever kind) with contemporary conditions. The millennial nihilism of an everlasting party is not the same as Gen X’s cynical malaise, which had more to do with resistance to meaningless corporate employment than it did the prospects of no employment at all. PCPP is not punk-rock anarchism nor grunge’s serious grappling with the consequences of capitalism on people’s mental health. PCPP is purely affective, a manic/cathartic punishment-therapy that does not need to denotatively speak of what’s happening in the world because that world is always already experienced in an extreme way. PCPP responds by dialing up the party to a degree of fervor that is correspondingly intense, able to drown out the noise, and it achieves this effect by turning parties into a paradox that is both time-limited and never-ending.
It is true that I have mostly focused on lyrics in this argument. But first of all, other factors also contribute to the sense of PCPP as existential: see for instance the music video for Britney Spears’ “Till the World Ends” (2011), which literalizes the argument I’m making by representing people dancing as the planet crumbles. Likewise, the music video for LMFAO’s “Party Rock Anthem” (2011) casts the band’s beat as a contagion that has afflicted the “whole world,” compelling them to dance ceaselessly in a way that resonates appropriately with post-apocalyptic genres.
Second of all, the “music itself” never exists in isolation from the lyrics or indeed from any other element of a tune. What I would argue that the sounds and formal elements of these songs contributes to the PCPP ethos is a sense of tension and paradox: namely, the paradox between the stated dream of an unending party, and the reality that underlies said dream. It is, physically and otherwise, impossible to keep dancing indefinitely, a fact reflected in the form of this music, which still follows EDM rules of build-up and release, those forms that give one’s body time to rest and appropriate places to feel the natural climax of a song. The tension between the music (which corresponds to the body) and the lyrics (which aim into the afterlife) is the central contradiction that makes PCPP so e/affective.
Thus, the PCPP genre or sentiment, which flashes brightly from 2009-2012, meets its death in and through the track that most comprehensively embodies it: Miley Cyrus’s “We Can’t Stop” (2013). In this deeply melancholic hit, PCPP is followed to its logical conclusion: those who at first refused to stop partying are now entirely incapable of doing so even if they wanted. This is the most extreme version of the PCPP worldview, so extreme that it spread into the music, inverting the entire affect from pumped-up party jam to down-tempo lament, a lament with almost no temporality even in its form.
Although my reading of “We Can’t Stop” differs from Robin James’s, her description perfectly captures the way that song’s form finally achieves the same presentism that PCPP’s lyrics always established, a closed world of “now”. In her 2015 book Resilience and Melancholy, James writes,
Just as the lyrics suggest that the ‘we’ is caught in a feedback loop it can’t stop, the music keeps spuriously cycling through verses and choruses without moving forward or backward…In other words, time isn’t a line, it’s Zeno’s paradox; not a pro- or re-gress but involution (177-178).
If anything, this formal stagnation or inverted affect brings “We Can’t Stop” into the space of the trap music it plays at, and constitutes one of the many ways in which the song cannot sustain its contradictions. As Kemi Adeyemi makes clear, trap music certainly has to do with partying; but its intersections with neoliberal capitalism are particular to Black lives in a way that is wholly different from Cyrus’ attempted deployment. Thus, reaching to trap for a PCPP affect has the devastating effect of exploding the entire sentiment.
In other words, “We Can’t Stop” exposes all the lies that PCPP, in its heyday, furthered: the idea that the party could continue indefinitely, and (by extension) so too could the “fairy tales of eternal economic growth” and the supposed post-racial utopia opened up by neoliberal capitalism. “We Can’t Stop” gives sound to these fictions, through its own form and in various ways: from its well-documented appropriation of Black culture, to the untenable contradiction at the heart of its sentiments. “We can do what we want” but we also “can’t stop.”
Rather than hearing this tune as “painfully dull” (180), this song has always been morbidly fascinating to me, a bleak statement about our inability to move past the moment in which we’re caught. In other words, our presentism is now also compulsory because we’ve gotten so used to it that we can no longer imagine a future at all, or at least not one in which catastrophe doesn’t occur; nor can we imagine the solutions that would help us when it does. Instead, we have the iPhone 11 and self-driving cars. Instead, we have an inverted yield curve and predictions of another (perpetually recurring) market crisis. Instead, we have billionaires doubling down, grabbing every last resource they can from the planet in order to insulate themselves from the effects they have created, a final and pathological shopping spree. Seen from that perspective, while it marked the end of PCPP as a trend, “We Can’t Stop” remains striking as both indictment and prophecy.
Dan DiPiero is a musician and Visiting Assistant Professor of American Studies at Miami University of Ohio, where he teaches American popular culture and music history. His current book project investigates the relationship between improvisation in music and in everyday life through a series of nested comparisons, including case studies on the music of Eric Dolphy, John Cage, and contemporary Norwegian free improvisers, Mr. K. His work has appeared in Critical Studies in Improvisation/Études critiques en improvisation, the collection Rancière and Music (forthcoming, Edinburgh University Press), and boundary 2 online. He plays the drums.
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On Sunday, February 21, Atlanta-based hip-hop photographer Gunner Stahl will be DJing at a raw space being built at 4317 Beverly Boulevard in Los Angeles’ Koreatown as part of the Red Bull Music Festival. Red Bull suggests that many of the photographer’s artistic subjects, such as Tyler the Creator, Playboi Carti, Lil Uzi Vert, Gucci Mane, and/or The Weeknd might make guest appearances during his set. This star-studded stage with financial backing from the drink that gives you wings will stand across the street from Vilma’s Thrift Store, DolEx Dollar Express, Gina’s Beauty Salon, and Botanica Y Joyeria El Milagro. Tickets are a modest $15. At first glance, the location choice might seem odd; why not the legendary Wiltern Theater just down the street on Western? Or why not set up a stage inside MacArthur Park? Those are definitely options, and many performers do grace the stage of The Wiltern for fans in Koreatown and the greater Los Angeles area. However, for those who know Los Angeles’ Koreatown gets down, discounted snacks and pedicures a stone skip away from millionaires sounds just about right.
Figuring out these connections between sound, capital, culture, ethnicity, and art in LA’s Koreatown has been a popular pursuit in recent years. The year was 2014. The place was The Park Plaza Hotel on the outskirts of Los Angeles’ Koreatown. The people performing were TOKiMONSTA (Jennifer Lee), Far East Movement (Kevin Nishimura, James Roh, Jae Choung, and Virman Coquia), Dumbfoundead (Jonathan Park), and others. The reporter was Erik Kristman for Vice Media’s Thump. In the article titled “SPAM N EGGS Festival Was a Window to LA’s Multiculturalist Underground Movement,” Kristman proclaims: “Koreatown’s spectrum of sound, a culture hidden beneath its mid-Wilshire scenery, is no doubt one of the few remaining jewels of the LA underground.”
In Club Cultures: Music, Media, and Subcultural Capital (1996), Sarah Thornton writes that DJs “play a key role in the enculturation of records for dancing, sometimes as an artist but always as a representative and respondent to the crowd. By orchestrating the event and anchoring the music in a particular place, the DJ became a guarantor of subcultural authenticity” (60). Asian American DJs performed in Koreatown, so the electronic music and hip hop they mixed was enculturated not only with a Los Angeles neighborhood flair but also with an ethnic twist.
The Park Plaza Hotel, now The MacArthur, has its own important history as a venue as well. Built in the 1920s by prominent Los Angeles-based architect Claud Beelman, the building has hosted the racially exclusive Benevolent and Protective Order of Elks, night clubs such as Power Tools with attendees such as Andy Warhol, and has been a site of numerous films and music videos such as Kendrick Lamar’s “Humble” (2017). It survived the demolishing of similar Art Deco buildings during the 1980s. It survived the 1992 Los Angeles riots following the acquittal of four police officers who beat Rodney King and the killing of 15-year-old Latasha Harlins by Soon Ja Du, the Korean-born convenience store owner of Empire Liquor on 91st Street and Figueroa Avenue. It survived, if not flourished, in the subsequent gentrification of the Wilshire Center area with eager real estate agents and endowed buyers who are made nostalgic by the building’s Art Deco façade. The right DJs playing in a prime spot such as The MacArthur could definitely guarantee a level of Los Angeles subcultural authenticity for attendees. But what kind of authentic? And was that something anyone was trying to go for?
Kristman’s caricaturization of Koreatown certainly reveals how this visage of authenticity affected him. In his words, Koreatown is a diamond waiting to be mined. Koreatown is hidden. Koreatown’s “spectrum of sound” takes the singular verb “is,” meaning it functions as a unified, indistinguishable whole. Kristman has “no doubt” about his analysis of his authentic trip to Koreatown.
The openers of Spam N Eggs that night were two techno DJs and producers named MALT (Andrew Seo) and Eat Paint (Vince Fierro). Together, they run the Los Angeles-based Leisure Sports Records. We met at the Seoul-based coffeehouse Caffé Bene in Los Angeles to share misugaru lattes and talk about Kristman’s statement.
“I definitely wouldn’t call ‘Koreatown’ very underground,” says Vince. “It’s certainly become a new social center to LA’s night life, and there was a time when there was a feeling of great potential for a solid underground movement. But sadly, there have not been any significantly artistic home-grown breakthroughs coming from K-Town.”
Vince continues: “Rather, it serves as a new landing pad for the very commercialized Korean hip-hop and EDM cultures in Los Angeles. These genres dominate the K-Town club landscape. Unfortunately [pause] to me, anyway [pause] it’s success not won with any kind of daring artistry or underground legitimacy but rather with familiar aesthetics and neon lights.”
“[Los Angeles] helps them, too,” adds Andrew. “They’ll close off streets and bring in vendors because it gets people out spending money. A lot of the Korean stars come out for these events, but the thing is [pause] what kinds of people are these events attracting? Obviously, Koreans, or people that are fans of Korean music. I think Korean people here have a lot of pride, and they see that there is a rise in the culture and the area’s popularity and they’re jumping on that. They’re trying to make it bigger and better. If you walk around Koreatown, you’ll see gentrification happening everywhere.” He references the Wilshire Grand Center, the Hanjin Group-owned skyscraper that stands taller than any other west of the Mississippi, and its surroundings as evidence.
Urban studies carried out by Kyonghwan Park and Youngmin Lee, Kyeyoung Park and Jessica Kim, and others on Koreatown’s fraught relationship with surges of capital have made similar acknowledgments in wonderful detail. These surges are not evenly distributed among clubs; there are many more “secret” dimly-lit rave spots that pop up throughout the district than there are widely advertised above-ground clubs in Koreatown. Even relatively established clubs such as Union at 4067 West Pico Boulevard or Feria at 682 Irolo Street were not glamorous (and both have closed since the time this recent interview was conducted); they are surrounded by predatory lending offices and abandoned shops. Andrew gave me the address of an upcoming rave spot in Koreatown; it was basically under an apartment complex.
“I think they just want to bring what they build in Korea over here because that’s how they do it over there,” adds Andrew. “They just have apartments and then clubs and restaurants underneath or underground. It’s kind of like how Tokyo is.”
If this “hidden, underground” Koreatown culture does exist, as Kristman suggests, then finding it requires ignoring the flashing lights of Spam N Eggs and seeking out the darker warehouse raves. It also requires a level of suspended disbelief that Koreatown is untouched by hipster gentrification and instead an embracing of a subcultural essence that goes beyond city architecture and real estate. The physical space of sections of Koreatown might not be as important as the potential for the production of space in terms of creating sonic contact zones.
The zones created by artists such as Malt and Eat Paint are mobile and fleeting as they pop up whenever and wherever these DJs perform. Like Josh Kun famously put forward in his book Audiotopia: Music, Race, and America (2005), the music these musicians produce and mix has the ability to create audiotopias “of cultural counter that may not be physical places but nevertheless exist in their own auditory some-where” (2-3). Electronic music, and perhaps similarly this “jewel-like” spectrum of Koreatown sound, has the ability to implant identity into the buildings and surrounding neighborhoods. What once was a Mexican restaurant and is now abandoned becomes a pulsating techno club attracting those Angelenos who shy away from the more commercial scenes.
Perhaps Kristman was focusing more on the Asian American DJs themselves than the types of music they were spinning or The Park Plaza Hotel and its situation in Koreatown. As Asian Americans, these DJs represent and are representative of an authentic subculture to which Kristman bears witness. However, many artists shy away from or sometimes outright deny any racial or ethnic connections being made between their art and their identities. Andrew and Vince shared personal and well-known examples of ambivalent attitudes toward such labeling. Jason Chung, also known as Nosaj Thing, is one of the best-booked electronic performers today, flying around the world sponsored by Adidas or playing huge shows with Flying Lotus. Vince, who worked very closely with Jason just as his career was taking off, reflects on Nosaj’s rise: “Everyone here in K-Town thinks Nosaj Thing is a god. But if you ask him about his pride in being Korean, he won’t say anything.”
Andrew adds: “It’s just like how Qbert is for the Filipino community – that’s who Nosaj Thing is for Koreans today. When I went to South Korea to perform, they would ask me how I was affiliated with him, although I’m not really. South Koreans are amazed to see a Korean guy make it in the music industry in America with a sense of originality, not having to sell out.”
Both Andrew and Vince shift the conversation suddenly to Keith Ape and his debut as a trap music artist. Keith Ape’s success was due in part to spectacle (as the genre demands), to the power of hallyu promotion, but more so to simple respect from established artists such as Gucci Mane and Waka Flocka Flame. In a Noisey documentary about his first U.S. performance at South by Southwest (SXSW) in 2015, Keith Ape is translated as saying: “You know, I’m Asian. And I heard stories of how Asians are still looked at as outsiders in the States. And I heard it’s even worse when it comes down to hip-hop.”
While his successful Atlanta trap-style set at SXSW ultimately assuaged those fears of acceptance, for many beginning and working Asian American DJs and performers, this perceived and sometimes enforced musical barrier is daunting. While Andrew seemed to have his criticisms about how Korean promoters of Korean artists seem to be strictly focused on the commercial payoff of such events, he did not condemn their tapping into the United States market. Furthermore, he never mentioned that performing in the electronic music genre was either assisted or hindered by his ethnicity. Rather, much like Nosaj Thing, Malt lets the music do its work and create an audiotopia in which race and ethnicity are not under the spotlight. Literally, most of the shows Malt performs at do not feature the performer; the DJ is often in the dark, putting the focus almost exclusively on the music.
Vince adds: “Korean American artists like Nosaj Thing and TOKiMONSTA and David Choe – all these people are doing their own thing. They’ve got these ‘don’t see me as Asian’ mottos, these ‘just think I’m dope’ vibes.”
Instead of searching for authenticity in the racial or ethnic identities of performers, Andrew is more interested in breaking stereotypes about the dangers associated with techno music, raves, and drug use. Andrew concludes: “I think first impressions are very, very important to Korean people. Looks are everything. South Korea is like the biggest plastic surgery country in the world. I went to Korea to visit my grandma, who I hadn’t seen in a long time, and all she would ask me was like, ‘Are you eating well? Look at your hair!’ Just purely about my looks. I was telling her, ‘Grandma! I run a label back in LA! I’m trying to be a musician!’ At our events, random Korean people walk by, they’ll come in for five seconds, listen to the music, and label it as ‘drug music,’ like something you listen to when you’re messed up. The same thing could be said about trap or EDM, right? But they don’t associate it with that. Hopefully, if the right timing comes, we can change that somehow.”
Featured Image: TOKiMONSTA by Twitter User Henry Faber, 2011 (CC BY-NC 2.0)
Shawn Higgins is the Academic Coordinator of the Undergraduate Bridge Program at Temple University’s Japan campus. His latest publication is “Orientalist Soundscapes, Barred Zones, and Irving Berlin’s China,” coming out in the 2018 volume of Chinese America: History and Perspectives.
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