Tag Archive | Todd Craig
November 20, 2023  

SO! Reads: “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies

or, Last Summer a DJ Saved My Life

“Hip Hop does work that a lot of other things don’t do” Young Guru (viii).

The way that we imagine English Studies, specifically Composition and Rhetoric (Comp/Rhet), today needs a radical shift. Specifically, we need new techniques for Writing Studies pedagogy to reach students in a more meaningful and contemporary fashion.  Todd Craig’s “K for the Way:” DJ Rhetoric and Literacy for 21st Century Writing Studies (Utah State University Press, 2023) both documents the need for this shift and enacts it. Craig’s work enables us to recognize the pedagogical impact on writing that Hip Hop has had over the last 50 years—specifically how the DJ/deejay as twenty-first century new media reader and writer teaches students not just to think about sound, but to compose with it, too.

An Associate Professor of English at CUNY Graduate Center, Craig has little desire to shake the foundations of English Studies, but instead do what Hip Hop has always done—make a way where there is none. The point is to (re)imagine new ways of doing old things; in this case, of teaching and reaching students who arrive in First-Year Writing courses. “K for the Way” does more than demonstrate the ways in which the DJ is a twenty-first century pedagogical savant; it also teaches readers, using DJ Rhetoric and DJ Literacy, about the culture that makes them possible.

This summer, a DJ really did save my life: as someone who feels consistently overwhelmed by the vast nature of scholarly discourse, “K for the Way” gave me a chance to breathe, to identify with something that has been a part of me for the better part of my life, and to see myself in a conversation about a topic I am more than passionate about. For Craig, community, history, and culture are the core of his mission as a scholar, educator, and DJ.

Craig defines several new terms that bridge the worlds of Hip Hop and Composition and Rhetoric.  First, we have DJ Rhetoric, which can be understood as the modes, methodologies, and discursive elements of the DJ. For Craig, it “encompasses the quality of oral, written, and sonic language that displays and expresses sociocultural, historical, and musical meanings, attitudes, and sentiments” (23). Next, there is DJ Literacy, which is the “sonic and auditory practices of reading, writing, critically thinking, speaking, and communicating through and with the rhetoric of Hip Hop DJ culture” (23). These two definitions, operating in conjunction, situate the DJ as a kind of griot, a figure that Adam Banks invokes as a carrier of tradition, stories, and histories in Digital Griots: African American Rhetoric in a Multimedia Age (Studies in Writing and Rhetoric) (2011). The mission of the griot is to carry stories and translate them to various audiences while adhering to the rhetorical conventions and modes of whichever audience they find themselves before; similarly, the DJ is responsible for “communicating the pulse and the evolution of a culture that once sat as ‘underground’ but now has dramatically evolved to ‘mainstream’” (25). These definitions serve as guides for the reader as they are tethered to all of the concepts and (re)imagining happening throughout the book.

Craig is intimately close to the work he is doing. He lives and breathes Hip Hop; and what should a book about the Hip Hop DJ be if not written by someone who embodies the role, culture, and practice of DJing?   Craig  uses a  a research methodology known as hiphopography in which Hip Hop ways of being are central to studying it. Coined by James G. Spady, this term is defined as “a shared discourse with equanimity, not the usual hierarchical distancing techniques usually found in published and non-published (visual-TV) interviewers with rappers” (27). Craig states that hiphopography “allowed me to engage a variety of Hip Hop DJs while also maintaining my own shared values and sentiments around my love of Hip Hop culture and DJ practices” (28).  Hiphopography constructs a conversational, intimate space—touched by history, culture, and music—wherein the interviewer and interviewee can engage and produce meaningful data. This methodology—and Craig’s many interviews with DJs about their craft—becomes part of the text’s core as we begin to see how Craig’s two-pronged argument connects DJ Rhetoric and DJ Literacy to bring both life throughout the book.

If one understands the DJ as a twenty-first century rhetorician and compositionist and considers the ways in which the DJ is a cultural meaning-maker, sponsor, and master sampler, then one can clearly see the connections between the DJ, DJ culture, and Writing Studies in the contemporary moment. In the first part of his argument supporting the significance of DJ Rhetoric and Literacy in writing pedagogy Craig asserts that, “it is essential that the academy at large works to strengthen students’ undergraduate experiences by reinforcing their racial, ethnic, and cultural ties” (14). This perspective provides the foundation for the second part of his argument that “the DJ (and thus, Hip Hop DJ culture) is the epicenter of Hip Hop culture’s creation” (23). Taken together, these dynamic arguments make the claim that the DJ offers a powerful model of a new media reader, writer, and critic. Today, our students come to writing classrooms with a “vast array of cultural capital. . .in their philosophical and cultural backpacks” (107). If we, as writing teachers, want to honor that cultural capital and build with it, we should follow Craig’s lead and look toward the DJ for some pointers on how to expand students’ access to a language that represents them.

Readers will also see a developing research agenda in “K for the Way” that thinks toward changing the culture beyond the present, while acknowledging the groundwork laid for the current moment and building genealogically upon that foundation, just as DJs do with sampling. Craig best exemplifies this when he writes, “in order to fully engage in a conversation—whether intellectual, pedestrian or otherwise—that discusses what DJ Rhetoric might look like, one has to think about the cultural and textual lineage of sponsors and mentors” (51). This notion of textual lineage is borrowed from Alfred W. Tatum who explains the term as “Similar to lineages in genealogical studies” and continues to note that textual lineage is “made up of texts (both literary and nonliterary) that are instrumental in one’s human development because of the meaning and significance one has garnered from them” (Tatum, qtd. in Craig, 51). Craig builds upon Tatum’s idea by introducing sonic lineage, which follows the same logic as Tatum’s term, but through sound (51). What becomes apparent, is that the DJ, as a cultural sponsor, can deploy sonic lineage as a way of communicating history and culture to members within and outside of the Hip Hop community and, more specifically, DJ culture.

Chapter three, especially, works at the interdisciplinary junction of Sound Studies, Writing Studies, and Hip Hop studies to convey a clear critique of the dominant discourse surrounding plagiarism.  Craig is unsatisfied with the black-and-white conception of plagiarism as it presents itself in the academy. As a result, he moves to inquire “how we as practitioners [of teaching composition] approach citation methods and strategies within a twenty-first century landscape” (75). Craig promptly turns us toward the DJ’s conceptualization of sampling as a citation practice. Sampling in Hip Hop, as defined by Andrew Bartlett, “is not collaboration in any familiar sense of the term. It is a high-tech and highly selective archiving, bringing into dialogue by virtue of even the most slight representation” (77). The highly selective archiving, a.k.a crate diggin’, builds upon the idea of sonic lineage.

For the DJ, the process of diggin’ through crates to find that right sound, that one joint that going to get the party jumpin’, is a key element in the practice of “text constructing” (79). The Hip Hop sample functions alongside an understanding, offered by Alasdair Pennycook, of “transgressive-versus-nontransgressive intertextuality,” which, for an academic audience, complicates the idea of plagiarism.. The DJ becomes a figure through which we can understand intertextuality, sampling becomes the practice through which we can see parallels to citation through text construction, and the mix is where we begin, with the help of Pennycook, to complicate notions of plagiarism.  In this chapter, readers are able to understand through sound.

Subsequently, Craig explores the concept of revision as it relates to the DJ’s ability to engage with an emcee on the point of “remix as revision” (107). Building from on Nancy Sommers’ article, “Revision Strategies of Student Writers and Experienced Adult Writers,” Craig lifts and examines four strategies of revision through the lens of the Hip Hop DJ: deletion, substitution, addition, and reordering (Sommers, qtd. in Craig, 107). These practices not only identify the Hip Hop DJ as a master of revision but also center the DJ, in the context of the writing classroom, as a key figure for understanding editorial practice. As teachers of writing—and especially for those of us who are deeply connected to Hip Hop culture—we have traditional scholars, such as Sommers, but we also have the DJ as cultural scholar, which offer new models with communicating and practicing the craft of writing in the twenty-first century.

Prof. Todd Craig, aka DJ T. O. Double D, in the Mix: Deejaying, Teaching, Writing, Making, Speaking, Listening (Source: Twitter, 11/7/2023)

Chapter Five, which is co-written by Craig and Carmen Kynard, centers on six women DJs: DJs Spinderella, Pam the Funkstress, Kuttin Kandi, Shorty Wop, Reborn, and Natasha Diggs to work toward developing a “Hip Hop Feminist Deejay Methodology” that positions women in Hip Hop culture as a key source of key knowledge production–as meaning-makers, theoreticians, storytellers–and as tastemakers in twenty-first century discourse about education, technologies, race, and gender.  This chapter is also apt representation of hiphopography at work, as both Craig and Kynard ground their position in the interviews of these six women deejays, “deliberately situating their stories first… as opposed to the usual academic expectation that a tedious delineation of methods and an extant literature review come before a discussion of the actual subjects” (123).

In part, this chapter focuses on the affordances and limitations—political, social, and economic—present in DJ culture, and the effects it has on these women DJs to make it do what it does. For example, the introduction of the digital software Serato has simultaneously made access to music easier, and complicated access to the cultural archive that made the music possible in the first place. Natasha Diggs, states, “While she values the ability to access mp3 files so readily, she argues a deejay’s research and craft suffer, because many times the mp3 files do not include information about an artist’s name, history, or band” (129).   Pam the Funkstress ties this sentiment up nicely when she argues, “There’s nothing like vinyl” (129).

The final chapter is fashioned like a Hip-Hop outro, with Craig leaving with a few parting ideas. Most important among them is his vision of “Comp 3.0,” a version of Comp/Rhet wherein “we have to push the scope of writing and rhetoric—with or without the field’s permission or acknowledgement” (171). For scholars of composition and rhetoric and writing teachers who ground part of their understanding of the field in Black Studies, Hip Hop, and the DJ, we gotta make it do what it do, regardless of who says what! Comp 3.0 does not seek approval or recognition from the powers that be; instead, it focuses on the new ways of thinking and writing, and of teaching, that we are able to conjure—with history, culture, and practice propelling us—when we invoke that which got us to the academy in the first place.

What is at stake, for those of us who engage Black Studies, Sonic Studies, Comp/Rhet, and Hip Hop Studies as critical points of departure for the teaching of writing, is that our presence—our being, methods, and our teaching—is crucial for developing a genealogy of scholars and world citizens who are aware of the myriad possibilities present in the twenty-first century.

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Featured Image: Cover Art for “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies by Cathey White

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DeVaughn (Dev) Harris is a PhD student studying composition and rhetoric in NYC. His academic interests are mainly in writing studies and pedagogy, but those are often supported by other sub-interests in music, creative writing, African American studies, and philosophy. When not reading or writing, Dev enjoys making music wherever and however possible. He has published music before under the collective AbstraktFlowz. 

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tape reel

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Contra La Pared: Reggaetón and Dissonance in Naarm, Melbourne–Lucreccia Quintanilla

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SO! Amplifies: Regina Bradley’s Outkasted Conversations

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October 14, 2019  

“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist Project

For a number of semesters, I invited composition students to explore the idea of using the mixtape as a lens for envisioning a writing assignment about themselves. Initially called “The Mixtape Project,” this auto-ethnographical assignment employed philosophies from various scholars, but focused on Jared Ball and his concept of the mixtape as “emancipatory journalism.” In I Mix What I Like!: A Mixtape Manifesto, Ball pushed readers to imagine the mixtape as a counter-systematic soundbombing, circumventing elements of traditional record industry copyright practices (2011).

Essentially, a DJ could use a myriad of songs from different artists and labels to curate a mixtape with a desired theme and overarching message, then distribute the mixtape as a “for promotional use only” artifact. Throughout the 1980s, but predominantly in the 1990s and early 2000s, many DJs used mixtapes as the medium to promote their DJ brands and generate income. It wasn’t long before labels began to give hip-hop DJs record deals to release “album-style” mixtapes where the DJs record original content from artists made specifically for the DJ album (see DJ Clue, Funkmaster Flex, Tony Touch). This idea evolved into producer-based compilation albums, best depicted today by global icon DJ Khalid. Rappers also hopped on the mixtape wave, using the medium to jump-start their careers, create a “street buzz” around their music, and ultimately gauge the success of certain songs to craft and promote upcoming albums.

Image by Flickr User Backpackerz: “K7 mixtape – Exposition Hip Hop, du Bronx aux rues arabes (Institut du monde arabe)” (CC BY-SA 2.0)

The assignment revolved around mixtape framework in the earlier portion of my teaching career. Most recently, I began to realize as my students evolve (and I simultaneously age), that the “mixtape” – a sonic artifact distributed on cassette tape or CD – is becoming more remote to students. This thinking led to revising the assignment with a more contemporary twist. Thus, “The Playlist Project” was born: the first in a set of four major writing projects in a first-year writing classroom. The ultimate goal of the assignment was to immediately disrupt students’ relationships with academic writing, and to help them (re)envision the ways they embrace some of the cultural capital they value in college classrooms. Be clear, this was a particular type of mental break for students, a shift that was welcomed yet also uncomfortable for them.

“I Get It How I Live It”: Framing and Foregrounding the Assignment Set-Up

The course started with readings on plagiarism, intertextuality, and the hip-hop DJ’s use of sampling, curating, and storytelling. Next were readings by hip-hop artists describing their creative process and detailing their artistic choices sonically. These early readings helped pivot students from their stereotypical notions of what college writing courses – and writing assignments – looked like, and how they could enter scholarly discourse around composing. This conversation was foregrounded in students’ knowledge that they bring with them into the new academic space in the college classroom. My goal was to really focus on student-centered learning and culturally relevant pedagogy; ideally, if you are immersed in hip-hop music and culture, I want you to share that knowledge with the class. This sharing begins to create a community of thinking peers instead of a classroom with an English professor and a bunch of students who have to take the course “cuz it’s required in the Gen Ed, so I can’t take anything else ‘til I pass this!”

My research is entrenched in both hip-hop pedagogy and culture, specifically looking at the DJ as 21st century new media reader and writer. I liken my role as instructor to that of the DJ: a tastemaker and curator for the ways we understand sonic sources we know, and couple them with new and necessary soundbites that become critical to the cutting edge of the learning we need. I’ve engaged in the craft of DJing for more than half of my life, and use DJ practices as pedagogical strategies in my classroom environments.

DJ Rupture, Image by Flickr User JD A (CC BY-NC-ND 2.0)

The outcome of this curatorial moment was “the Playlist Project.” Students were asked to create their own playlists, which served as mixtapes that either “described the writer as a person” or “depicted the soundtrack to the writer’s perfect day.” This assignment was due during Week 6 of a 16-week semester, and was the first major writing assignment within the course. The assignment called for two specific parts: an actual playlist of the songs and an essay which served as a meta-text, describing not only the songs, but also the reasons why the songs were chosen and sequenced in a specific order. As an example, the guiding text we used was a DJ mixtape I created called “Heavy Airplay, All Day.”

“Heavy Airplay, All Day with No Chorus”: DJ Mixtape by Todd Craig

My playlist was a DJ-crafted tribute to a family friend who passed away in the summer of 2017: Albert “Prodigy” Johnson, Jr. Hearing the news of his untimely death reverberated through my psyche on that warm June afternoon; I remember meeting Prodigy when I was 15 years old. Many avid hip-hop listeners not only know Prodigy as one of the signature vocalists of the 1990s New York hip-hop sound, but also as one of the premier lyricists responsible for a shift in sonic content from emcees in New York and globally. His voice is one of the most sampled in hip-hop music.

One of the most anticipated moments of the mid 1990’s was the release of Prodigy’s first solo album, H.N.I.C. P was already shaking the industry with his lethal and bone-chilling visuals in his verses. But everyone knew he was on his way to dominance upon hearing the single “Keep it Thoro.” On this Alchemist-produced record, P basically broke industry rules in regards to typical hip-hop song construction; his verses were longer than the traditional 16-bar count, and the song had no chorus.

He returned to hip-hop basics: hard-hitting rhymes with undeniable visuals served atop a sonic landscape that kept everyone’s head nodding. P ends the song with the classic line “and I don’t care about what you sold/ that shit is trash/ bang this – cuz I guarantee that you bought it/ heavy airplay all day with no chorus/ I keep it thoro” (Prodigy 2000).

It was only right for me to create a tribute mixtape for Prodigy. And it felt right to start the Fall 2017 semester with the Playlist Project that used a shared text that celebrated and honored his memory. It highlighted the soundtrack to my perfect day: having my friend back to rewind all the memories that come with every song.

Fan Memorial to Prodigy, Image by Flickr User Nick Normal (CC BY-NC-ND 2.0)

“I Got a New Flex and I Think I Like It”: (Re)inventing Mixtape Sensibilities in the Comp Classroom

The Playlist Project was aimed at achieving three different outcomes. The first goal was to invite students to use audio sources to envision a soundscape that explains a thread of logic. These sonic sources would hold as much value in our academic space as text-based sources, and would allow them to (re)envision what “evidence-based academic writing” looks like. Thus, students could utilize their own cultural capital to negotiate sound sources of their choosing.

The second was to get students to use DJ framework to think about sorting, sequencing and organization in writing. In our class discussions, one of the critical objectives was to get students to understand the sequencing of divergent sound sources could drastically alter the story one is trying to tell. Overall aspects of mood, tone, and pacing all become critical components of how a message is expressed in writing, but it becomes even more evident when thinking about the sonic sources used by a DJ. Each song – a source in and of itself – is a piece of a puzzle that constructs a picture and tells a story. Starting with one source can create a completely different effect if it is reconfigured to sit in the middle or the end. Explaining these sonic choices in text-based writing would be the second step in the assignment.

Finally, students would engage in editing by joining both sound and text based on a theme they have selected. Again, sequencing becomes a critical DJ tool translated into the comp classroom. Using this pedagogical strategy echoes the ideas of using DJ techniques such as “blends” and “drops” as viable teaching tools (see Jennings and Petchauer 2017). Students would need to critically think through an important question: in creating the playlist, how does one manipulate and (re)configure sound to create a sonic landscape that “writes” its own unique story?

DJ Sai by Flickr User Mixtribe (CC BY 2.0)

“But Does It Go In the Club?”: Outcomes and Initial Findings of The Playlist Project

The first iteration of the Playlist Project bore mixed results. Students found it difficult to think of this project as one whole assignment consisting of three different parts. Instead, they envisioned each of the three different pieces as isolated assignments. So the playlist was one part of the assignment. They picked the songs they liked, however ordering and sequencing to convey a logical theme or argument fell from the forefront of their composing. The essay then became its own piece divorced from the organic creation of the playlist. Thus, students weren’t “engaged in telling the story of the playlist.” Instead, students were making a playlist, then summarizing why their playlists contained certain songs.

For students who were more successful integrating the elements of the assignment, we were able to have rich and fruitful classroom conversations about both selection and sequencing. For example, one student chose the theme of “the Soundtrack to the Perfect Day.” Within that theme, the student chose the song “XO TOUR Llif3” by Lil Uzi Vert.

In the song’s hook, he croons “push me to the edge/ all my friends are dead/ push me to the edge/ all my friends are dead” (Vert 2017). When this song came up in class discussion, we were able to have a formative conversation around the idea that a perfect day entailed all of someone’s friends being “dead.” This also sparked a conversation about the double meaning of the quote; it didn’t stem from traditional print-based sources, but instead arose from a student-generated idea based in the cultural capital of the classroom community. In this moment, I was able to learn more from students about the meteoric rise in relevance of both the artist and the song which seemed to depict an extreme darkness.

“Big Big Tings a Gwaan”: Future Tweaks and Goals for The Playlist Project

Moving forward with this assignment, I have considered breaking the assignment up into three pieces for more introductory composition courses: constructing the playlist, sequencing the playlist, and writing the meta-text. In this configuration, the meta-text would truly become the afterthought (instead of the forethought) of the sonic creation. As well, more in-depth soundwriting could emanate from the playlist construction, manipulation, (re)sequencing and editing. I also plan to use the assignment with a more advanced-level composition course to gauge if the assignment unfolds differently. Using an upper-level course to attain the trajectory of the assignment may be helpful in walking backwards to calibrate the assignment for students in introductory-level classes.

Another objective will be to move away from just a “playlist” and back into a “digital mixtape” format, where the playlist songs and sequencing become the fodder for a one-track, “one-take” DJ-inspired mixtape. While students don’t have to be DJs, creating a singular sonic moment digitally may imbed students in marrying the idea of soundwriting to depicting that sonic work in a meta-text. This work may also engage students in constructing sonic meta-texts, thereby submersing themselves in soundwriting practices. This work can be done in Audacity, GarageBand and any other software students are familiar with and comfortable using.

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Featured Image: By Flickr User Gemma Zoey (CC BY-NC-ND 2.0)

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Dr. Todd Craig is a native of Queens, New York: a product of Ravenswood and Queensbridge Houses in Long Island City. He is a writer, educator and DJ whose career meshes his love of writing, teaching and music. Craig’s research examines the hip-hop DJ as twenty-first century new media reader and writer, and investigates the modes and practices of the DJ as creating the discursive elements of DJ rhetoric and literacy. Craig’s publications include the multimodal novel tor’cha, a short story in Staten Island Noir and essays in textbooks and scholarly journals including Across Cultures: A Reader for Writers, Fiction International, Radical Teacher and Modern Language Studies. He was guest editor of Changing English: Studies in Culture and Education for the special issue “Straight Outta English” (2017). Craig is currently working on his full-length manuscript entitled “K for the Way”: DJ Literacy and Rhetoric for Comp 2.0 and Beyond. Dr. Craig has taught English Composition within the City University of New York for over fifteen years. Presently, Craig is an Associate Professor of English at Medgar Evers College, where he serves as the Composition Coordinator and City University of New York Writing Discipline Council co-chair.

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Making His Story Their Story: Teaching Hamilton at a Minority-serving Institution–Erika Gisela Abad

Deejaying her Listening: Learning through Life Stories of Human Rights Violations– Emmanuelle Sonntag and Bronwen Low

Audio Culture Studies: Scaffolding a Sequence of Assignments– Jentery Sayers

Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt