Tag Archive | Pedagogy

Mukbang Cooks, Chews, and Heals

Welcome to Next Gen sound studies! In the month of November, you will be treated to the future. . . today! In this series, we will share excellent work from undergraduates, along with the pedagogy that inspired them. You’ll read voice biographies, check out blog assignments, listen to podcasts, and read detailed histories that will inspire and invigorate. Bet.  –JS

Today’s post comes from Binghamton University junior David Lee, former student in SO! Editor-in-Chief J. Stoever’s English 380W “How We Listen,” an introductory, upper-division sound studies course at Binghamton University, with a typical enrollment of 45 students. This assignment asked students to

write one researched, multimedia blog post on our class WordPress in the style of Sounding Out! on a sound studies topic of interest to you (approximately 1500 words). Your post should involve an issue involving power and social identity, use our in-class readings as a springboard and quotes and analyzes at least 2 in the post, relate our course topic at hand to a contemporary event, conversation, or issue and includes evidence of research of that topic (3-5 quotations/links to credible online sources), include audio, visual, and/or audio-visual elements as a key part of your analysis (this can include recordings, still photos, you tube clips, videos, etc.) and follow SO!’s submission guidelines on form, style, tone, and content: (https://soundstudiesblog.com/to-blog-2/).

For the full assignment sheet, click How We Listen_Final Blog Assignment For the grading rubric, click Blog Assignment Grading Rubric (1). For the full Fall 2018 syllabus, click english-380w_how-we-listen_fall-2018

Mukbang is the newest wave in trends for ASMR; it is an online audiovisual broadcast in which the host enjoys his/her food while interacting with the audience. Adopted from Korea, Mukbang’s literal translation is a portmanteau—it is a combination of two Korean words: “mukja” (let’s eat) and “bangsong” (broadcast). The first time I watched these eating broadcasts was in 2018, before major surgery. Prior to the surgery, I could not eat for twenty-four hours. It came to the point where I was so hungry that I would chew up the meat and spit it out and I would make a mental list of foods that I wanted to eat after the surgery. In an effort to satisfy my hunger, I watched a lot of videos on the Tasty network and stumbled upon Mukbangs. I had heard of the term prior to that day but had never watched the videos myself. The experience could be expressed as an oxymoron: sweet torture. I remember salivating uncontrollably but at the same time watching someone eat began to ease my own stomach.

In recent years Mukbang has blown up on streaming sites like Youtube, and has been met with a subsequent huge audience growth. Mukbang was most notably referenced in the company’s Youtube Rewind 2018 video:

Interestingly, Mukbangs have only been considered ASMR once they were adopted by American content creators. According to journalist Matthew Sedacca, viewers explain that they experience what they call a “braingasm”, described as a tingling sensation down one’s spine from the sounds of cooking and eating. The sizzling sounds of the broth or the slurping sounds of noodles are what is said to relax the listeners. In Touch the Sound, Evelyn Glennie communicates that to hear is to also touch. Likewise, the viewers experience a sensation of touch from the audio and visual elements that the video stimulates. The sounds of food that many associate with tingling, pleasant sensation can also provide viewers with a sense of comfort and reassurance.

In today’s busy society, it is hard to have a formal meal with our family and friends, so oftentimes we are found eating alone. Watching Mukbangs can mitigate the feeling of loneliness through the presence of what Steve Connor calls the vocalic body, so while we are eating alone, the presence of another is real and felt. According to Connor, “[t]he principle of the vocalic body is simple. Voices are produced by bodies: but can also themselves produce bodies. The vocalic body is the idea—which can take the form of dream, fantasy, ideal, theological doctrine, or hallucination—of a surrogate or secondary body, a projection of a new way of having or being a body, formed and sustained out of the autonomous operations of the voice” (35). The voice in these videos takes the form of a body sitting next to us, eating and talking to us.

Simply put, viewers are watching another individual enjoy his/her meal, but Mukbangs have a greater social implication. The rise in popularity of Mukbangs coincide with the rapid technological advancements occurring in society and the shift in entertainment focus on streamable content. Eating is a routine and everyday experience, so Mukbangs portray a vital aspect of life where viewers can passively watch while experiencing the sensory feeling that sound evokes. When the host visually and audibly enjoys his/her meal the viewers can feel the presence of a body ,which accounts for the chills down one’s spine characteristic of ASMR videos. As this phenomenon demonstrates, sound can lessen feelings of loneliness by bringing the audience a sense of human comfort.

“the cook has to eat alone” by Flickr user Joseph Choi, CC BY 2.0

Mukbangs are also helpful to those who have restrictions in their diet. For someone who may be deadly allergic to shellfish, he/she can imagine that experience by watching another person enjoy the dish. While it is not the same as twisting off the claws of a lobster and eating the meat, watching and listening to another person do just that allows the viewer to be a part of that experience. Moreover, a deadly food allergy may keep someone from sharing a communal meal with friends; the sounds of a Mukbang video could recreate that experience. Lastly, and no less important, Mukbangs act in opposition to the unrealistic beauty standards of society; while society’s expectations push us to always keep our figure, a Mukbanger’s response is to eat senselessly. Therefore, Mukbangs embody our fantasies; we live vicariously through the broadcaster.

Mukbangs have introduced a new format for cooking shows. Rather than emphasizing cheesy background music and eccentric hosts on cable tv, Mukbangs strip all these effects away, so that viewers can truly appreciate the essence of cooking in the kitchen: it’s not just about what the dish tastes like in the end, but also the auditory experience. On cooking shows, a lot of the focus ends up on what the plate looks like, or what steps go in what order—it is a visual experience, in general. When it comes to Mukbangs, people watching the videos get to enjoy the relaxing sounds of cooking, and the focus is not on copying the recipe: Sedacca states, “with ASMR it becomes more about the sound than the taste.” The alternate format promotes cooking to a larger audience instead of gearing towards stay-at-home moms. Mukbang cooking videos tend to be more of a minimalist everyday perspective rather than displaying cooking as a luxurious commodity. Mukbangs show us that it is no longer about becoming the cook, but appreciating the cooking being done, and the sound adds to the intimacy of the event. With Mukbangs it is as if your mom were cooking in the kitchen.

In doing so, Mukbangs can also advocate for cultural awareness, as viewers are exposed to different foods that the host enjoys. By seeing a host they trust enjoy foreign food, it encourages the viewer to possibly try that food or visit that country in the future. A popular example of this would be when kpop idol Hwasa from group Mamamoo went on a South Korean tv show called I Live Alone and ate gopchang (cattle intestines) at a nearby restaurant. After the video went viral, the Korean BBQ restaurant industry exploded within a day, so much so, that the dish was reportedly sold out in all of Seoul, Korea.

As for me, nowadays I watch Mukbangs when I miss home. Now that I am away at college, many of my meals consist of dining hall food. Where I go to school, Korean restaurants are scarce and do not taste the same as home. There is something about a well-cooked Korean meal that Korean restaurants at school cannot replicate. So, when I am away at college, I often watch Korean Mukbangs to tap into the comfort of home, through sound and images.

Mukbang watchers have an array of audience members; people watch it to lose weight, for ASMR, or simply when they are eating alone. Mukbangs challenge social norms; although it may be rude to slurp spaghetti noodles in public, Mukbang is evidence that some people enjoy those exact sounds. Likewise, as more people begin to live individualistic lives, the eating broadcasts make up for this difference in human interaction. For those trying to lose weight, Mukbangs offer the option of seeing someone “eat their feelings” without you yourself having to overindulge or feel guilt.

More importantly, Mukbang is a relevant example that listening can be a tactile experience: through vibrations and also from sensations through the body. It challenges the listening audience to be present and appreciate the essence of food, and cooking as a sustaining artform. The aforementioned is especially true for cooking shows where the audience listens for the calming sounds that come with cooking instead of listening to what seems like a sales pitch to best copy the recipe. Mukbang makes cooking and, consequently, eating into healing activities instead of something that is reserved solely for those who have the time. Mukbangs are making a social difference by promoting Korean culture, spreading cultural awareness through food, and helping to lessen the feeling of loneliness. While Mukbangs were previously seen as fetishized or weird they are now challenging our preconceived notions on how, what, and with who we should enjoy food.

Featured image: “Korean Food – Korean Kimchi and BBQ Cooking Meat (Creative Commons)” by Flickr user Sous Chef, CC BY 2.0

David Lee is a Korean American Junior at Binghamton University studying Finance and Marketing. In his free time he likes to read, work out, or watch TV. He is an avid fan of Game of Thrones, Rick and Morty, and Got7.

REWIND! . . .If you liked this post, you may also dig:

Sounding Out Podcast #14: Interview with Meme Librarian Amanda Brennan — Aaron Trammell

Listening to Whisperers: Performance, ASMR Community, and Fetish on Youtube — Joshua Hudelson

Toward A Civically Engaged Sound Studies, or ReSounding Binghamton–Jennifer Stoever

 

My Voice, or On Not Staying Quiet

Welcome to Next Gen sound studies! In the month of November, you will be treated to the future. . . today! In this series, we will share excellent work from undergraduates, along with the pedagogy that inspired them. You’ll read voice biographies, check out blog assignments, listen to podcasts, and read detailed histories that will inspire and invigorate. Bet.  –JS

Today’s post comes from Binghamton University sophomore Kaitlyn Liu, former SO! intern and student in SO! Editor-in-Chief J. Stoever’s English 380W “How We Listen,” an introductory, upper-division sound studies course at Binghamton University, with a typical enrollment of 45 students. This assignment asked students to

write a 3-page biography of your voice.  You may choose to organize the paper and tell the story however you wish, as long as you consider your experience in light our classroom readings and conversations. . .Here are some questions to help you get started.  You do not need to answer all of them, but they may lead you toward some important realizations that you can share through this paper:  Have you thought critically about your voice before this class? Why or why not? If so, when did you first become conscious of your voice? Why?What do you love about your voice? Why? Who were your models for learning how to speak and style your voice? Have you ever wanted to change your voice? Why or why not? Have you? Have you liked or disliked your voice at some times in your life more than others?

For the full assignment sheet, click Voice Biography Assignment_F18. For the grading rubric, click Voice Biography Grading Rubric_F18. For the full Fall 2018 syllabus, click english-380w_how-we-listen_fall-2018

While the course usually seats mainly juniors and seniors, Kaitlyn was only a freshman when she wrote this powerful piece!

The first joke I can recall took place in fourth grade; then again, I am unsure why it is easier to call it a joke rather than its true word, which I learned only three years ago. Perhaps, given the fact that an eight-year-old is typically still protected from most forms of racism, the fact that I could only categorize this statement as a joke back then is what propels me to do so again as a college student. 

I remember that he hadn’t even formed words, he simply yelled out sounds. He pulled on the corner of his eyes and did his best impression of an Asian man’s accent from across the room, letting the whole class know his perception of my race. Ten years later, I realize that this incident was just the start of a lifelong endurance of misjudgment, bigotry, and the largely unwelcome narration of my life.

“Empty Chairs,” Image by Flickr user Renato Ganoza (CC BY 2.0)

In tenth grade, I applied for a student exchange program my high school had recently undertook called Community Wide Dialogue. The program involved my suburban school pairing up with an urban school nearby to discuss, and hopefully dismantle, racist ideals within our city. Although there is no explicit definition of the word “suburban” that details an overwhelming whiteness of its residents, this seems to be the case more often than not. After being accepted into the group, I attended our school’s first informative session about the program. Walking into the room, I quickly noticed that of nearly twenty-five students, I was the only minority they had accepted. I remember thinking to myself, Is this the best they can do? Am I a token minority here? My school had, albeit scarce, minority representation; why weren’t they included?

Being a minority in a program specifically designated for alleviating such ideals meant that I felt very discouraged from speaking in a setting where discussion, specifically from the point of view of minorities, was essential to the goal. I found it was often the white males of both groups speaking for minorities. One day, we studied vocabulary pertaining to racism; this is when I first learned that the term “color blindness” was actually quite racist, as opposed to its intended meaning. Additionally, this is when I first learned the word for what I had been hearing my entire life: microaggressions. My experience suddenly became real; what I had been calling “jokes” was racism.

I felt validated. Being Chinese-American, I am lucky to be protected from more extreme forms of racism that members of the African-American or Latinx population may face. Similarly, I am a minority, but in contrast, I am not perceived as a threat. I am not, as Sandra Bland was, a cause for a repulsive increase in the ease of extending an official white hand. I will never be the tragedy that causes Regina Bradley, a Black professor, to cautiously check herself in order to abide by her grandmother’s warning: “don’t attract attention to yourself.”

The most extreme racism I have endured lies in statements similar to: “Of course you did well on that test!” The only thing that surprised me is that these statements never came from strangers or acquaintances; instead, it was always my closest friends who felt comfortable enough to cause my own sense of discomfort. The most harmful thing about microaggressions is that it is socially unacceptable for the victim to verbalize their being affected by these hurtful phrases. When a victim acknowledges they are hurt, perpetrators are quick to cast their pain aside as hypersensitivity, working to further marginalize them while justifying their own discrimination. 

Staying quiet had everything to do with who I was: a female and a minority. I let my intelligence show through my writing and my academic performance. Even if I wanted to speak, I was aware of the little relevance my voice had to others, particularly boys. As Kelly Baker remarks in “Listen to the Sound of My Voice,” “teenage girls were supposed to be seen, but when they spoke they had to master the right combination in order to be heard.” Of course, just like Baker, I, along with several other females, never could master this cultural puzzle.

“Quiet” by flickr user heyrocc, (CC BY 2.0)

I took after most girls when I say that I tended not to speak much in class so as not to make boys uncomfortable by letting them into a female’s darkest secret: I was smarter than most of them. My teachers knew, of course, but they rarely mandated that I spoke out loud. I developed an especially close relationship with my English teacher of two years; he was one of the teachers who had the most insight into my thoughts as written in formal assignments. In other words, he knew my capabilities. 

In my second year of his class, he announced that there would be a slam poetry unit in which each student had to write a five-minute poem regarding something they felt strongly about. Most students were quick to write about their perception of the injustice of the school system. I assume this topic was popular due to it being deemed “safe,” meaning the majority of students had the exact same beliefs, and because, as I alluded to before with my deep, dark secret, who would want to make anyone uncomfortable by saying something meaningful? 

I decided I would. I could have easily written a poem about a neutral subject that still would have been much more memorable than the others in the class, but my teacher had a faith in me that I decided I would not disobey by lowering my standards for the sake of my classmates’ comfort, so, I did it. I talked about being Asian. 

“Poetry Slam,” Image by Flickr user Ländle Slam (CC BY 2.0)

I started the poem with quotes of microaggressions I have heard during my life. It’s said that opening with a joke can lighten the mood, and that was what these sayings were to them, right? I had judged their reactions rightfully; the crowd laughed at the pure absurdity of most of these quotes. When I turned the subject of the poem to how it made me feel, however, is when the class went silent. My voice shook until I reached the third page. I ended up winning the class award for that poem, but do not let that fool you into the amount of eyes that refused to meet mine when I finished speaking.

Their embarrassment is how I knew it had worked. People can cast away a few comments or corrections, but given a platform and five minutes of speech that can not be interrupted, people have to listen. More importantly, they have to listen to me. One of the rules the teacher had put in place regarding our poetry slam was that listeners had to ask each speaker questions after they read their poem in order to receive credit. Our school’s pride and joy, our white, male, three-sport athlete valedictorian, was the first to raise his hand.

 “How often do you hear these jokes?”

“Three to five times a day,” I responded loudly, bluntly.

There were no follow up questions.

The word got around. I had people coming up to me and asking me about the poem they had heard about; they began to call it the “Asian poem.” I noticed immediately that the microaggressions stopped, and when a friend witnessed one of the very few I encountered afterwards, her mouth dropped, looking at me to say, “It’s just like the poem!” 

My voice had officially become my own through… poetry? I had never considered the ability to find my voice and, in turn, myself through a writing form that I thought to be obsolete. I began writing poems about everything- immigration, love, mental illness, sexual assault- and what was most important is that I was praised. As a Chinese teenage girl, I was heard. I was heard by my classmates, by SUNY Oswego, by Ithaca College, by Scholastic. I realized that poetry could better consolidate and portray my thoughts on a topic than a simple speech. It was the art of speech, the cunning of rhyme scheme and line breaks that finally made what I had to say captivating to others because my skill was admirable. It was an acquired learning, figuring out what to cut, where to end, when to eliminate punctuation to portray certain emotions- it was a combination I actually enjoyed solving.

I ended up using this poem for my college application. I distinctly remember handing in a rough draft of what I thought to be the epitome of a college essay only to have my teacher promptly return it, saying, “You should use your poem instead. That is what is going to show your writing skills- not the typical college essay.” She gathered two other English teachers of mine to consult over the idea. Poetry was not the safest choice for a college application. One of the essay prompts on the application was very vague, simply claiming that the selection of this prompt would indicate that your writing was an explanation of something that the you felt was too important to leave missing from the rest of your application. The four of us easily came to a consensus: this was what colleges needed to see. Call it affirmative action, but I firmly believe it was the quality of my writing–the way it carries the sound and the force of my voice–rather than the subject that got me where I am today. 

My secret was finally out; I have shit to say

Featured Image: “Voice” by Flickr User Laurel Russwurm (CC BY 2.0)

Kaitlyn Liu is a sophomore at Binghamton University with an intended major of English Literature with a concentration in rhetoric. Kaitlyn takes interest in writing about gender and race along with other intersectional classification systems. She has a passion for nonprofit work, including her previous work with student writers to raise funds for Ophelia’s Place, a nonprofit that provides support for those impacted by body image. Kaitlyn has also been awarded two gold keys for her writing through the Scholastic Art & Writing regional contest. Outside of writing, Kaitlyn enjoys reading historical fiction and singing for Binghamton’s oldest co-ed a cappella group, the Binghamtonics.

tape reelREWIND!…If you liked this post, you may also dig:

Vocal Gender and the Gendered Soundscape: At the Intersection of Gender Studies and Sound Studies — Christine Ehrick

On Sound and Pleasure: Meditations on the Human Voice– Yvon Bonefant

As Loud As I Want To Be: Gender, Loudness, and Respectability Politics — Liana Silva

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