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Rhetoric After Sound: Stories of Encountering “The Hum” Phenomenon

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“So I have heard The Hum… The rest of what I’m about to tell you is beyond reasoning, and understanding.” Here, in a Reddit post, Michael A. Sweeney prefaces their story of their first encounter with “the hum,” an unexplained phenomenon heard by only a small percentage of listeners around the world. The hum is an ominous sonic event that impacts communities from Australia to India, Scotland to the United States. And as Geoff Leventhall writes in “Low Frequency Noise: What We Know, What We Do Not Know, and What We Would Like to Know,” the hum causes “considerable problems” for people across the globe—such as nausea, headaches, fatigue, and muscle pain—as it continues to be an unsolved “acoustic mystery” (94).

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Sweeney’s story of encountering the hum for the first time is remarkable. It begins in Taft, California, which Sweeney recounts as “a podunk little desert bowl town in the middle of nowhere. You can literally drive from one end to the other in under 10min, under 5 if you was speeding.” On this particular night, while walking down the main road of Taft, they report the scene being charged with electricity, and following this charge, hearing a moving sound, a traveling yet invisible sound. “This invisible thing was creating a noise like I had never heard before and sending a wave of static electricity throughout the air in every direction around it,” Sweeney explains. They try to track it down, but to no avail. After following the hum a few blocks and around a couple of corners, it just simply vanishes. As Kristin Gallerneaux aptly claims in her book High Static, Dead Lines: Sonic Spectres and the Object Hereafter, “the Hum’s oppression seems to come from everywhere and nowhere” (196), and this is especially true in Sweeney’s encounter.

“Spectrogram of Papuan Malay Sentence De Bicara Keras” by WikiMedia User Emflazie CC0 1.0 DEED

While their account of the hum as electrically-charged is exceptional, Sweeney’s story adequately represents both the anomalistic qualities of the hum and its ability to elude a locatable and identifiable source. They attempt to describe the hum during this encounter as “like an invisible traveling vehicle of some sort,” but that, altogether, they are “not really sure” what it is. And they even admit that this explanation “makes no sense… whatsoever.” This difficulty in describing the phenomenon is reaffirmed not only by the stories told by other listeners but, too, the numerous scientific experiments that have been conducted after the hum’s frequent emergence beginning around the 1970s (Deming “The Hum: An Anomalous Sound Heard Around the World” 583).

“Praat-Spectrogram-Tatata” by WikiMedia User Maksim CC BY-SA 3.0 DEED

In the US, two major studies have been conducted on the hum: The first in Taos, New Mexico, and the second in Kokomo, Indiana (Cowan “The Results of Hum Studies in the United States”; Mullins and Kelly “The Mystery of the Taos Hum”). Collectively, nearly three hundred residents in these communities have reported hearing a mysterious hum that exists without a known source. While it may sound like an idling diesel truck engine (Frosch “Manifestations of a Low-Frequency Sound of Unknown Origin Perceived Worldwide, Also known as ‘The Hum’ or the ‘Taos Hum’” 60), a dentist’s drill (Deming 575), “someone’s high-powered audio bass running amok” (Mullins and Kelly “The Elusive Hum in Taos, New Mexico”), or simply just an “invisible force”—as Sweeney claims—it may be none of the above. Musicologist Jorg Muhlhans asserts that “there is no clear evidence for either an acoustic or electromagnetic origin, nor is there an attribution to some form of tinnitus” (“Low Frequency and Infrasound: A Critical Review of the Myths, Misbeliefs and Their Relevance to Music Perception Research” 272). Thus, according to Muhlhans, these studies reveal that while hum’s sensorial impact is that of sound, the phenomenon itself is likely neither acoustic nor electromagnetic.

“Spectrogram -Minato-” by WikiMedia User Ish Ishwar CC BY 2.0 DEED

Beyond the limits of current scientific logics which attempt to make sense of sonic events and their impacts, the hum exists as an exceptional and unknown anomaly. It transcends the valuative limits of current knowledge in acoustics and ways of understanding how sound moves through, across, and within spaces to address potential listeners. “I’m not saying I saw waves of electricity or anything of the sort,” Sweeney adds to their above description of the hum as a sound “charged with electricity.” “It was more of a feeling than something you saw. I could just feel electricity everywhere, and see little tendrils of it from my fingertips as I ran them across each other… I just KNEW it was coming from whatever was making that sound, this invisible force that was traveling down the road.” In such an account, the hum defies scientific explanation, and this fact is supported by the multiple failed investigations into the phenomenon. As Franz Frosch details in their article “Hum and Otoacoustic Emissions May Arise Out of the Same Mechanisms,” some scientists have built multiple “custom shielded chamber[s]” out of copper and magnetic material to test for a potential acoustic or electromagnetic source of the hum (604). These investigations, time after time, can’t provide an answer—leaving it up to listeners of the hum to form their own.

“Spectrogram-Buy” by WikiMedia User COMDJ PUBLIC DOMAIN

Sweeney’s story—and the endless other stories of the hum that have been told across the world—depict the lived, affective, and rhetorical experience of anomalistic listening. To hear, to listen with the hum, is to experience the affective dimensions of a “sound” that has no apparent acoustic or electromagnetic source. This is because “sonic knowledge is framed through acoustics and experience” (84), as Mark Peter Wright notes in his book Listening After Nature: Field Recording, Ecology, and Critical Practice. So, to listen with the hum is to occupy a state of affection that is altogether unknown to not only science but the listener themself. Sweeney bluntly continues, writing about their experience of the hum, saying, “I only know exactly what I’ve told you today.” To know this sound, for this sound to exist as truth, this unfolds through stories found in the still-to-be-explained.

“Spektrogram Liten” By WikiMedia User Nikke_T PUBLIC DOMAIN

I consider “after sound” to characterize this felt condition for rhetorical action that is a result of listening beyond or after acoustic valuations. Instead of this being a moment void of sound, “after sound” defines a state of experience that is complicated by an attempt to control the valuative limits of what is and isn’t sonic. In this way, “after sound” only gestures toward the temporal to develop the different emergence of the sensorial. Because the hum affects in a manner similar to sound but without acoustic or electromagnetic origin, people who hear the hum make sense of this relentless experience through a condition that is after sound. Such a claim is represented in Sweeney’s admission that “[they] just have this weird feeling that this story needs to be told. That there’s more to The Hum than anyone has realized, and that maybe it needs to be further studied and looked into” (added emphasis). This felt, “weird feeling” is initiated after sound, and this is what I am considering as the call for rhetorical action. Such an affective, felt, and lived experience may only exist after the “logical” answers, failed scientific studies, and experiments lacking helpful results become determinative of sonic limits.

“Abschaltung Sender Muehlacker” by WediaMedia User Zonk43 CC BY-SA 3.0 DEED

Further, “after sound” moves from Marie Thompson’s discussion of “source-oriented” noise (30) that she posits in her book Beyond Unwanted Sound: Noise, Affect, and Aesthetic Moralism. Speaking to the phenomenon of the hum, Thompson explains that an “unidentifiable noise is often amplified in perception, grasping the attention of the listener” (29). “After sound” is an hyper-attuned condition wherein the rhetorical actions of listeners are always attentive to what-may-(not)-be acoustics. It is their presence within utter sonic mystery that fuels the potential for persuasive response. And David Deming, a researcher in Geosciences, articulates in his article “The Hum: An Anomalous Sound Heard Around the World” that “in the absence of an answer provided by science, Hum hearers tend to find an explanation and hang on to it” (579), which illustrates the potential for listeners to respond via story within the conditions foregrounded by anomalistic encounters. “After sound” describes a moment of malleability that opens up in soundtime for different negotiations of sense and affect.

“Spectrogram -Iua-” By WikiMedia User Java13690-commonswiki CC BY 2.0 DEED

Responding to the conditions of listening with story, like Sweeney does, reflects an intention to share and persuade through an expression of sonic experience. As Katherine McKittrick states in her book Dear Science and Other Stories, “story opens the door to curiosity; the reams of evidence dissipate as we tell the world differently, with creative precision” (7). And V. Jo Hsu, speaking to the rhetorical potential of story, elucidates in their book Constellating Home: Trans and Queer Asian American Rhetorics that “story can slow down, hold still, redefine, and/or reimagine our physical movements to renegotiate their shared meanings” (18). How I’m conceiving of storytelling after sound develops from the insights developed by these authors and other scholars exploring the rhetorical potential of story in cultural rhetorics.

“Spectrogram of I Owe You” By WikiMedia User Jonas.kluk PUBLIC DOMAIN

Story, in the domain of sound, enables listeners to reconsider how, when, why, and where the sonic is defined and valued. While it must not be the sole rhetorical technology after sound, Sweeney clearly relies on storytelling to make sense of their encounter with the hum. This story and other stories told about the hum illustrate how listeners practice the negotiation of sound’s meaning by collectively exploring ways of investigating and experimenting with(in) phenomena. Telling stories after sound is to reach across and through a community of listeners to find shared truths that come to be through encounters with hearing. Altogether, rhetoric after sound queries the intersection of perception and intelligibility to jostle forward the meaning of listening. At a moment when the world is at a loss for answers, this is a practice of seizing opportunities for hopeful and imaginative intervention into the valuative limits of the sonic.

“Spektrogram – Jag Skulle Vilja” By WikiMedia User Caesar PUBLIC DOMAIN

“I’ll end it here,” Sweeney begins in their last paragraph, “and I can assure you that everything I have told you is the absolute truth. It happened to me and not a friend of a friend. I was awake, I’m not making any of it up, and all I want are REAL answers.” Sweeney’s call for a resolution was posted 10 months ago, in May 2023. And still today, the hum continues to lack answers, and the unsolved mystery continues to impact listeners. More recently, Popular Mechanics reported in a November 2023 article, titled “A Ghostly Nighttime Hum Is Invading Random Towns. Scientists Don’t Know What It Means,” that the hum has reached Omagh in Northern Ireland and that citizens are “trapped inside [of a mystery].” So far, no matter the amount of media coverage nor number of affected people across the world, encounters are ultimately defined by sounds unknown. After sound—when communities of listeners are left behind by these valuative limits—rhetorical action persists in search of an explanation.

Featured Image: Spiral by Flickr User Richard CC BY-NC 2.0 DEED

Trent Wintermeier is a second-year PhD student in the Department of Rhetoric and Writing at the University of Texas at Austin. He’s a Graduate Research Assistant for the AVAnnotate project, where he helps make audiovisual material more discoverable and accessible. Next year, he will be an Assistant Director for the Digital Writing & Research Lab. His research interests broadly include sound, digital rhetorics, and community. Currently, he’s interested in how researchers can responsibly engage with communities impacted by sound and the local rhetorical ecologies which materialize under sonic conditions.

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Critical bandwidths: hearing #metoo and the construction of a listening public on the web

“A focus on listening [with technology] shifts the idea of freedom of speech from having a platform of expression to having the possibility of communication” (K. Lacey)

One of the biggest social media event of the past decade, #metoo stands out as a pivotal shift in the future of gender relations. Despite its persistence since October 2017, #metoo is still under-theorized, and since its permutations generate countless hashtag sub-categories each passing week, making sense of it presents a conceptual quagmire. Tracing its history, identifying key moments, mapping its pro- and counter-currents present equally tough challenges to both data science and feminist scholars.

Meta-communication about #metoo abounds. Infographics and visualizations attempt to contain its organic growth into perceivable maps and charts; pop news media constantly report on its evolution in likes, counts, and retweets, as well as—and increasingly—in number of convictions, lawsuits, and reports. At the same time, #metoo has arguably created a discernible listening public in the way that Kate Lacey (2013) argues emerged with national radio: women’s stories have never been listened to with such wide reach and rapt attention.

How did #metoo create new listening publics? “#metoo” by Flickr User Prachatai, (CC BY-NC-ND 2.0)

The project I discuss here takes ‘hearing’ #metoo a step further into the auditory realm in the form of data sonification so as to to re-imagine an audience compelled to earwitness not just the scope but the emotional impact of women’s stories. Data sonification is a growing field, which from its inception has crossed between art and science. It involves a conceptual or semantic translation of data into relevant sonic parameters in a way that utilizes perceptual gestalts to convey information through sound.

Brady Marks and I created the #metoo sonification you’ll hear below by drawing from a public dataset spanning October 2017 to the early Spring of 2018 obtained from data.world. Individual tweets using the hashtag are sonified using female battle cries from video games; the number of retweets and followers forms a sort of swelling and contracting background vocal texture to represent the reach of each message. The dataset is then sped up anywhere between 10x to 1000x in order to represent perceivable ebbs and flows of the hashtag’s life over time. The deliberate aim in this design was to convey a different sensibility of social media content, one that demands emotional and intellectual attention over a duration of time. Given Twitter’s visual zeitgeist whereby individual tweets are perceived at a glance and quickly become lost in the noise of the platform the affective attitude towards “contagious” events becomes arguably impersonal. A sonification such as this asks the listener to spend 30 minutes listening to 1 month of #metoo: something impossible to achieve on the actual platform, or in a single visualization. The aim, then, is to interrupt social media’s habitual and disposable engagements with pressing civic debates. 

MeToo: It's About Power | Morningside Center for Teaching Social  Responsibility

A critique of big data visualization

To date, there have been more than 19 million #MeToo tweets from over 85 countries; on Facebook more than 24 million people participated in the conversation by posting, reacting, and commenting over 77 million times since October 15, 2017. In a global information society ‘big data’ is translated into creative infographics in order to simultaneously educate an overwhelmed public and elicit urgency and accord for political action. Yet ideological and political considerations around the design of visual information have lagged behind enthusiasm for making data ‘easy to understand’. At the other end of the spectrum, social media delivers personalized micro-trends directly and in real time to always-mobile users, reinforcing their information silos (Rambukkana 2015). Between these extremes, the mechanisms by which relevant local, marginalized or emergent issues come to be communicated to the wider public are constrained.

“A wordcloud featuring #metoo” by www.scootergenius.com (CC BY 2.0)

With this big idea in mind, the question we ask here is what would it mean to hear data?  Emergent work in sonification suggests that sound may afford a unique way to experience large-scale data suitable for raising public awareness of important current issues (Winters & Weinberg 2015). The uptake of sonification by the artistic community (see Rory Viner, Robert Alexander, among many others) signals its strengths in producing affective associations to data for non-specialized audiences, despite its shortcomings as a scientific analysis tool (Supper, 2018). Some of the more esoteric uses of sonification have been in the service of capturing what Supper calls ‘the sublime’ – as in Margaret Schedel’s “Sounds of Science: The Mystique of Sonification.”

Who’s listening on social media?

Within the Western canon of sound studies “constitutive technicities” (Gallope 2011) or what Sterne calls “perceptual technics” embody historically situated ways of listening that center technology as a co-defining factor in our relationship with sound. Within this frame, media sociologist Kate Lacey traces the emergence of the modern listening public through the history of radio. Using the metaphor of ‘listening in” and “listening out,” Lacey reframes media citizenship by pointing out that listening is a cultural as well as a perceptual act with defined political dimensions:

Listening out is the practice of being open to the multiplicity of texts and voices and thinking of texts in the context of and in relation to a difference and how they resonate across time and in different spaces. But at the same time, it is the practice and experience of living in a media age that produces and heightens the requirement, the context, the responsibilities and the possibilities of listening out (198)

According to Lacey, a focus on listening instead of spectatorship challenges the implicit active/passive dualism of civic participation in Western contexts. More importantly, she argues, we need to move away from the notion of “giving voice” and instead create meaningful possibilities to listen, in a political sense. Data sonification doesn’t so much ‘give voice to the voiceless’ but creates a novel relationship to perceiving larger patterns and movements.

Our interactions with media, therefore, are always already presumptive of particular dialogical relations. Every speech act, every message implies a listening audience that will resonate understanding. In other words, how are we already listening in to #metoo?  How and why might data sonification enable us to “listen out” for it instead? In order to get a different hearing, what should #metoo sound like?

What should #metoo sound like? “de #metoo à #wetogether” by Flickr user Jeanne Menjoulet, Paris 8 mars 2018 (CC BY 2.0)

Sonifying #metoo: the battle cries of gender-based violence

It is unrealistic to expect that your everyday person will read large archives of testimony on sexual harassment and gender-based violence. Because of their massive scale, archives of #metoo testimony pose a significant challenge to the possibility for meaningful communication around this issue.  Essentially drowning each other out, individual voices remain unheard in the zeitgeist of media platforms that automates quantification while speeding up engagement with individual contributions. To reaffirm the importance of voice would mean to reaffirm inter-subjectivity and to recognize polyphony as an “existential position of humanity” (Ihde 2007, 178). This was the problem to sonify here: how to retain individual voices while creating the possibility for listening to the whole issue at hand. Inspired by the idea of listening out, myself and artist collaborator Brady Marks set out to sonify #metoo as a way of eliciting the possibility for a new listening public.

Sophitia Alexandra of the Soul Calibur franchise, close up from Flickr User Ngo Quang Minh‘s image from Soul Calibur III (CC BY-SA 2.0)

The #metoo sonification project intersected deeply with my work on the female voice in videogames. My choice to use a mixed selection of battle cry samples from Soul Calibur, an arcade fighting game, was intuitive. Battle cries are pre-recorded banks of combat sounds that video game characters perform in the course of the story. Instances of #metoo on Twitter presumably represent the experiences of individual women, pumping a virtual fist in the air, no longer silent about the realities of gender-based violence. So hearing #metoo posts as battle cries of powerful game heroines made sense to me. But it’s the meta layers of meaning that are even more intuitive: as I’ve discussed elsewhere, female battle cries are notoriously gendered and sexualized. Listening to a reel of sampled battle cries is almost indistinguishable from listening to a pornographic soundscape. Abstracted in this sonification, away from the cartoonish hyper-reality of a game world, these voices are even more eerie, giving almost physical substance to the subject matter of #metoo. Just as the female voice in media secretly fulfils the furtive desires of the “neglected erogenous zone” of the ear (Pettman 2017, 17), #metoo is an embodiment of the conflation of sex with consent: the basis of what we now call ‘rape culture.’

Sonifying real-time data such as Twitter presents not only semantic (how should it sound like) but also time-scale challenges. If we are to sonify a month – e.g. the month of November 2017 (just weeks after the explosion of #metoo) – but we don’t want to spend a month listening, then that involves some conceptual time-scaling. Time-scaling means speeding up instances that already happen multiple times a second on a platform as instantaneous and global as Twitter. Below are samples of three different sonifications of #metoo data, following different moments in the initial explosion of the hashtag and rendered at different time compressions. Listen to them one at a time and note your sensual and emotive experience of tweets closer to real-time playback, compared to the audible patterns that emerge from compressing longer periods of time inside the same length audio file. You might find that the density is different. Closer to real-time the battle cries are more distinctive, while at higher time compressions what emerges instead is an expanding and contracting polyphonic texture.

Vocalizations of female pleasure/affect, video game battle cries already have a special relationship to technologies of audio sampling and digital reproduction as Corbett & Kapsalis describe in Aural sex: the female orgasm in popular sound.”  This means that the perceptual technics involved in listening to recorded female voices are already coded with sexual connotations. Battle cries in games are purposely exaggerated so as to carry the bulk of emotional content in the game’s experiential matrix. Roland Barthes’ notion of the “grain of the voice”—the presence of the body in (singing) voice—is frequently evoked in describing the substantive role that game voices play in the construction of game world immersion and realism. In the #metoo sonification, I decontextualize the grain of the voice—there are no visual images, narrative, or gameplay; the battle cries are also acousmatic, in that there are no bodies visually represented from which these sounds emanate.

The battle cry in this #metoo sonification is the ultimate disembodied voice, resisting what Kaja Silverman (1988) calls the “norm of synchronization” with a female body in The Acoustic Mirror (83). As acousmatic voices, these battle cries could be said to exist on a different conceptual and perceptual plane, “disturbing the taxonomies upon which patriarchy depends,” to quote Dominic Pettman in Sonic Intimacy. (22). In other words, the sounds exist in a boundary space between combat sounds and orgasmic sounds highlighting for the listener the dissonance between the supposed empowerment of ‘speaking out’ within a culture that remains staunchly set up to sexualize women; something one can hardly ignore given the media’s reserved treatment of #metoo.

“Princess Zelda’s New Mouth” by Flickr UserMouthGuy2013, Public Domain

Liberated from the game world these voices now speak for themselves in the #metoo sonification, their sensuality all the more hyper-real. The player has no control here, as the battle cries are not linked to specific game actions, rather they are synchronized autonomously to instances of #metoo confessionals.  In fact, the density of the sonification as time speeds up will overwhelm listeners with its boundlessness; echoing how contemporary media treats the sounds of the female orgasm as a renewable and inexhaustible resource, even as reports of sexual harassment and gender-based violence continue to pile on in 2021. Yet we intend that the subject matter resists pleasure, rendering the sonic experience traumatic as the chilling realization sets in that listeners are hailed to accountability by #metoo. The experience should instead be unsettling, impactful, grotesque, and deeply embodied. 

Concluding remarks

Listening both metaphorically and literally goes to the very heart of questions to do with the politics and experience of living and communicating in the media age. In her paper on the sonic geographies of the voice, AM Kanngieser notes in “A Sonic Geography of Voice“: “The voice, in its expression of affective and ethico-political forces, creates worlds” (337). It is not just in the grain but in the enunciation that battle cries find their political significance in this sonification. As the hyper-real gasps and moans of game heroines animate individual moments of #metoo the codification of cartoonish voices resists being subconsciously “absorbed into the dialogic exchange” (342) of habitual media consumption. Listening to the sonification is instead an experience of re-coding the voice, reconfiguring the embedded meanings of game sound to a new and contradictory context: a space that challenges neoliberal appropriations of radical communication and discourse (348). This is not data sonification that delights the listener or simply grants them access to ‘information’ in a different format; rather it calls on the listener to de-normalize their received technicity and perceptions and to connect to the emotional inter-subjectivity of this call to action.

Most importantly, the #metoo sonification invites the auditeur to listen in, to take an active role in the reconfiguration of meanings and absorb their political dimensions. These are the stories of #metoo; these are the voices of women, of men, of marginalized peoples, emerging from the zeitgeist of Twitter to ask us to earwitness gender-based violence. We are a new listening public, wanting and needing to create new worlds. A critical bandwidth is the smallest perceivable unit of auditory change, in psychology terms. This sonification begs the question, how many battle cries will it take for us to end gender-based violence by fostering equitable worlds?

Featured Image: “Listen to What You See” by Flickr User Hernán Piñera (CC BY-SA 2.0)

Milena Droumeva is an Assistant Professor and the Glenfraser Endowed Professor in Sound Studies at Simon Fraser University specializing in mobile media, sound studies, gender, and sensory ethnography. Milena has worked extensively in educational research on game-based learning and computational literacy, formerly as a post-doctoral fellow at the Institute for Research on Digital Learning at York University. Milena has a background in acoustic ecology and works across the fields of urban soundscape research, sonification for public engagement, as well as gender and sound in video games. Current research projects include sound ethnographies of the city (livable soundscapes), mobile curation, critical soundmapping, and sensory ethnography. Check out Milena’s Story Map, “Soundscapes of Productivity” about coffee shop soundscapes as the office ambience of the creative economy freelance workers. 

Milena is a former board member of the International Community on Auditory Displays, an alumni of the Institute for Research on Digital Learning at York University, and former Research Think-Tank and Academic Advisor in learning innovation for the social enterprise InWithForward.  More recently, Milena serves on the board for the Hush City Mobile Project founded by Dr. Antonella Radicchi, as well as WISWOS, founded by Dr. Linda O Keeffe.

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