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SO! Amplifies: The Electric Golem (Trevor Pinch and James Spitznagel)

SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

On March 24th, 2019 the record release party for The Electric Golem’s 6th CD Golemology was held at the Loft in Ithaca, New York. The Electric Golem is an avant-garde synthesizer duo featuring Trevor Pinch and James Spitznagel, that has been in existence for about ten years.

Trevor Pinch is a local sound artist and professor at Cornell University. He is an STS (Science and Technology Studies) and Sound Studies scholar. As a key thinker of STS, Trevor is the coproducer of theories about Sociology of Scientific Knowledge, Social Construction of Technology (SCOT), and the role of users in technological history and innovation. However, Trevor’s interest in dates back much farther; he built his first modular synthesizer when he was a physics student in London in the 1970s.

The other half of The Electric Golem, James Spitznagel, is a multi-media artist who uses the iPad as a musical instrument and to create digital paintings. While he has played many roles in the music and culture industries—guitarist in a rock band, record store owner, art gallery and guitar shop investor, and even business manager for the Andy Warhol Museum—he moved to Ithaca to focus on producing abstract art: digital paintings and experimental, improvisational music. Being an energetic and enthusiastic person who has unrestrained fantasies, James finds that everything around him can be his inspiration.

Pinch and Spitznagel formed the group after Spitznagel read Analog Days: The Invention and Impact of the Moog Synthesizer (by Trevor Pinch and Frank Trocco) and realized Pinch also lived in Ithaca. Spitznagel simply looked his name up in the phone book and called him up: “I go, ‘is this Trevor Pinch?’ He said, ‘yes.’ I said, ‘well, you don’t know me, but I just read your book and I love it.’”  And then they got together for a beer and have been best friends and collaborators ever since.  Once Spitznagel heard about Pinch’s homemade synthesizer, he asked Trevor to try to make something together and it turned out to be a fascinating mixture of analog–Trevor’s synth, Moog Prodigy, and a Minimoog–and James’s digital instruments.

Building from this first moment of discovery, The Electric Golem’s music is electronic, experimental, and totally improvised. Typically, the pieces of music last twenty minutes to half an hour and expresses their interaction with the machines and with each other in the studio. James is much more controlling of the tone and rhythm, and patches the sound as he goes along, whereas Trevor is much more about making spontaneous weird sounds. They complement each other and the creation process is usually by random and spontaneous, as Spitznagel describes: “I didn’t tell Trevor what to do or what to play, but I said, here’s the piece of music I’ve written. He just instinctively knew what add to it.” Reciprocally, “he might just play something that I go, oh, I can weave in and out of the ambient sound he’s putting there.”

Trevor Pinch, Electric Golem at Elmira College, 2012

For the duo, the process of producing music becomes a shared experience with their listeners. The music is ever changing and evolving. In addition, unexpected drama adds vitality to the palette. “The iPad might freeze up or synthesizer might break somehow,” Spitznagel notes, “that’s happened to us, but we carry on. Like Trevor looks at me and says, it’s not working there. Or, I look at him and go, I have to reboot my computer, it’s not working. But, those times actually inspire us to try new things and go beyond what we are doing.” James explained. Their inspiration comes from the unknown, which just emerges from their practice. “Generally, this sort of music is completely unique to Electric Golem.” Trevor concluded.

The name “Electric Golem” comes from a series of books with Golem in the titles that Trevor collaborated on with his mentor Harry Collins. “The golem is a creature of Jewish mythology,” Pinch and Collins wrote in The Golem, What You Should Know about Science, “it is a humanoid made by man with clay and water, with incantations and spells. It is powerful, it grows a little more powerful every day.  It will follow orders, do your work, and protect you from the ever threatening enemy.  But it is clumsy and dangerous.  Without control, a golem may destroy its masters with its flailing vigour” (1).  Noting Trevor’s association with the concept of the Golem, Spitznagel added the “Electric” twist not just as a metaphor for their sound but also because “it’s kind of like a retro name.” The Electric Golem mushroomed from there, and in the past decade they have had many invitations and bookings to play out, receiving the first recording contract from the Ricochet Dream label, and have played with a bunch of notable musicians, such as Malcolm Cecil of Tonto’s Expanding Head Band, Simeon of Silver Apples, and “Future Man” (aka Roy Wooten), and they haven’t stopped there.

According to Pinch, the key feature of The Electric Golem’s music is its ability to encompass different moods. “I think Electric Golem has become good at one thing: its changing and transitioning from one sort of mood of music to another. And we have become quite good at those transitions. I think people would say that’s what they kind of like about us.” These sorts of slow transitions construct a unique texture of sound that can be quite cinematic, so much so that in 2012, the Electric Golem performed the accompaniment to the silent movie A Trip to the Moon, a special Cornell cinema event. Overall, as improvised experimental music, it is sometimes challenging to listen to, with no regular rhythm or reliable melody. Trevor produces warm, rich drones from the analog side that contrast with the sharper digital rhythms that James programs. In short, the Electric Golem varies between these two affects but the music goes far beyond the representation of emotional states; sometimes it conjures up the feeling of the vastness of space and time.

Experimental music, is a collaboration and negotiation process between instruments and their users.  No matter if analog or digital, instruments have autonomy; they are non-human actors with their own agency to some extent. As Trevor Pinch intimates, “I understand the general sort of sound that can be produced, but the particular details of how it will work out, you don’t really know, that’s much more spontaneous, you have to react to that.”  Instruments can often be uncontrollable–making their own sounds—so that Electric Golem must respond in kind. “So, it’s sort of like higher level meta-control versus actually doing what you’re doing in response to the instrument that combines together,” Trevor describes, “which I think is the secret to controlling these sorts of instruments.” It is incredible that Pinch and Spitznagel know each other so well—and each know their instruments so well–that they can improvise for long periods with no trouble. Trevor says: “Follow the use of these instruments! Follow the instruments! They are not essentialized. They are just stabilized temporarily.”

On the whole, The Electric Golem shows an artistic form which breaks the traditional paradigm, deconstructs and then reconstructs it, seeking to free sound from the instruments. Their music is beyond pure melody and rhythm, beyond the expression of existence, expressing more of an aesthetic state of transcendence. They challenge what music is, and what musical instruments are; they challenge divisions between the identities of engineer and musician. Electric Golem’s music co-constructs art and technology and binds them together; art, for them, is a mode of presenting technology, and vice versa, technology is a pathway through which art can flourish.

My favorite Electric Golem piece is called “Heart of the Golem.” What is the heart of the Golem? According to Pinch, “It is a mystery, a process of unfolding and discovery. It is somewhere where analog and digital sound meet, and an improvisation.” What the magic is remains unknown and unlimited, just like the future of the Electric Golem.

Featured Image: Courtesy of The Electric Golem

Qiushi Xu is a PhD candidate in the subject of Philosophy of Science and Technology in Tsinghua University, Beijing and in a joint PhD program in the Department of Science and Technology Studies in Cornell University, working with Prof. Trevor Pinch. Her research areas are Sound Studies, STS, Cultural Studies and Gender Studies. Her current research focuses on the sociology of piano sound and the negotiation and construction of piano sound in the recording studio (PhD dissertation), gender issues in recording industry, experimental music, auscultation and sound therapy. She holds an MA in Cultural and Creative Industries from King’s College London; a BA in Recording Arts and a BA in Journalism and Communication from the University of China, Beijing. She is also an amateur pianist, writer, and traditional Chinese painter. As a multiculturalist, she is am fascinated by different forms of art and culture in different cultural contexts.

SO! Reads: Rebecca Tuhus-Dubrow’s Personal Stereo

In Personal Stereo, Rebecca Tuhus-Dubrow’s eminently readable history of the Walkman and its kind, it is telling to learn that Sony founders Masaru Ibuka and Akio Morita were prone to conversing in ‘something akin to a private shared language’ or idioglossia. “They would sit there,” recounts Morita’s eldest son, “and we would listen but we had no idea what they were saying” (21).  In later life, following strokes, both lost the ability to speak; Ibuka’s son characterises their subsequent relationship as “communicating without words’.” Even the name Sony itself, notes Tuhus-Dubrow, with its origins in the Latin sonus and the English slang “sonny,” was ultimately “a word in no language’” (13).  It is as though aural perception, delivered on an intimate scale, is somehow revelatory in a way that transcends the typical organising principles of language. The incorporation of the sonic into everyday life forever approaches a kind of affective intensity.

Personal Stereo tunes into this frequency and – by virtue of its array of research and skilful marshalling of social and cultural history – offers a compelling map of its coordinates. If, as part of Bloomsbury’s Object Lessons series, one of its central tasks is to apprehend the affective resonance of the inanimate, it is testament to Tuhus-Dubrow’s work that she is able to manage the breadth of her material into an adroit and concise narrative while at the same time allowing space for her writing to approach these contained moments of intensity. “When I think of [the Walkman] now, I think of joy,” she writes in the introduction (1). While acknowledging that undue celebration of the past can stymie the present, she offers a quietly persuasive case for an examination of nostalgia amid the anxiety of contemporary life, which almost serves as a rallying cry for a generation pinioned between the two: ‘The past, whatever its shortcomings, has the virtue of having already happened. And we survived it.’

As iTunes – like the glory of the world – passes into epilogue, it is again time to consider how we might frame obsolete technologies as echoes of a particular moment in our lives, anchored between progress and decay. As texts, they harbour a kind of degraded cartography: a summation of meaning and collapse.

The story of the Walkman begins in the bombed-out ruins of 1940s Tokyo, as Ibuka and Morita establish the foundations of the company that would become a consumer electronics giant as part of Japan’s ill-fated post-war boom. It is striking how much of the Walkman’s development was shaped by the ravages of warfare: Tuhus-Dubrow notes how its antecedent, the tape recorder, was first used in the German military, and early headphones were issued to fighter pilots. It is possible to read the subsequent commercial adoption of personal listening devices as an attempted refashioning of the domestic interior, transgressed so violently in acts of conflict. One of Ibuka’s founding principles for Sony was to “apply highly advanced technologies…developed in various sectors during the war to common households” (12).  Tuhus-Dubrow also recounts the case of Andreas Pavel, a native of post-war Berlin, who emigrated with his family to São Paulo and developed what we might term a “counter-prototype” to the Walkman, partly inspired by the internal acoustics of his mother’s home – “a mecca of sound” – in Cidade Jardim. Object lessons are formed through disintegration and salvaged materials. Morita compares his formative partnership with the older Ibuka to a newly-established familial unit: “It was almost as though an adoption were taking place” (13).

Akio Morita (left) and Masaru Ibuka (right), 1961. Courtesy of Sony

This elides neatly with Tuhus-Dubrow’s central chapter, which is also the strongest. Here, she discusses the reception of private listening within the public domain, and how existing societal norms apprehended this new sonic phenomenon. It is intriguing, and at times hilarious, how much of the reaction operates as moral critique: from a 1923 article comparing the very act of solo listening to alcohol abuse or a drug habit, to rather more recent takes that foreshadow the current intergenerational culture wars. “The personal stereo,” harrumphs A.N. Wilson, ‘became the archetypal accessory of the me-generation” (68).

Tuhus-Dubrow’s research is smart and on point, not least because it leads to a productive consideration of how the cathartic element of the private soundtrack becomes something that society struggles to assimilate. She takes to time to weave in personal testimonies and reminiscences that are effective and somehow touching: “the Walkman,” she admits, “was a source of elation and comfort” (85). A friend recalls how “[my] inner world was enriched by the freedom to explore music on my own” (84).  Pavel describes how the first use of his prototype, in the snows of St Moritz, evoked “a state of ecstasy,” in which life temporarily assumed a cinematic quality. “Suddenly,” he remembers, curiously switching to the present tense, “I’m inside a film” (27).

Darryl with a new Walkman, December 25, 1982, Image by Flickr User Kent Kanouse

Others speak of how musical accompaniment aids a more immersive interaction with the world around them, and it is here that perhaps the real strength of Tuhus-Dubrow’s work emerges: the generosity of an approach that permits mutual recognition; the summoning of an experiential quality that is elusive in its definition but vivid and immediate in its resonance. It is a mode of writing – and indeed a mode of listening – that is resolutely contemporary, formed in a firestorm of technological innovation that was both oppressive and liberatory, attuning us to new ways of being at the same time as it degrades and erodes old certainties.

It bears resemblance to what Tuhus-Dubrow recognises as “the logic of our own bodies, with organs and limbs whose motions are connected to their functions, and which are susceptible to injury and gradual breakdown” (102).  Earlier she writes, “as one song neared its end, I would begin to hear the opening chords of the next in my head.”

What is it, this sense of auditory anticipation?

It is the forming of new waves. We have blood in our ears.

Featured Image: “Walkman through the cassette” by Flicker User Narisa (CC BY-NC-ND 2.0)

Lewis Jones is a writer and itinerant based in Brighton, UK. He received an MA in Literature, Culture and Theory from the University of Sussex, having previously graduated in English Literature from the University of Winchester. He is interested in how artistic and aesthetic mediums might be used to develop new theoretical approaches to culture and society. He particularly likes urban spaces, as visual and auditory environments, and the intersections between music, movement and the body. He thinks that dancing about architecture is a perfectly valid exercise.

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SO! Reads: Susan Schmidt Horning’s Chasing Sound: Technology, Culture and the Art of Studio Recording from Edison to the LP— Enongo Lumumba-Kasongo

SO! Reads: Steph Ceraso’s Sounding Composition: Multimodal Pedagogies for Embodied Listening–Airek Beauchamp

SO! Reads: Steph Ceraso’s Sounding Composition: Multimodal Pedagogies for Embodied Listening

Pedagogy at the convergence of sound studies and rhetoric/composition seems to exist in a quantum state—both everywhere and nowhere at the same time.  This realization simultaneously enlightens and frustrates. The first page of Google results for “sound studies” and “writing instruction” turns up tons of pedagogy; almost all of it is aimed at instructors, pedagogues, and theorists, or contextualized in the form of specific syllabi. The same is true for similar searches—such as “sound studies” + “rhetoric and composition”—but one thing that remains constant is that Steph Ceraso, and her new book Sounding Composition (University of Pittsburgh Press: 2018) are always the first responses. This is because Ceraso’s book is largely the first to look directly into the deep territorial expanses of both sound studies and rhet/comp, which in themselves are more of a set of lenses for ever-expanding knowledges than deeply codified practices, and she dares to bring them together, rather than just talking about it. This alone is an act of academic bravery, and it works well.

Ceraso established her name early in the academic discourse surrounding digital and multimodal literacy and composition, and her work has been nothing short of groundbreaking. Because of her scholarly endeavors and her absolute passion for the subject, it is no surprise that some of us have waited for her first book with anticipation. Sounding Composition is a multivalent, ambitious work informs the discipline on many fronts. It is an act of ongoing scholarship that summarizes the state of the fields of digital composition and sonic rhetorics, as well as a pedagogical guide for teachers and students alike.

Through rigorous scholarship and carefully considered writing, Ceraso manages to take many of the often-nervewracking buzzwords in the fields of digital composition and sonic rhetorics and breathe poetic life into them. Ceraso engages in the scholarship of her field by demystifying the its jargon, making accessible to a wide variety of audiences the scholar-specific language and concepts she sets forth and expands from previous scholarship (though it does occasionally feel trapped in the traditional alphabetic prison of academic communication).. Her passion as an educator and scholar infuses her work, and Ceraso’s ontology re-centers all experience–and thus the rhetoric and praxis of communicating that experience–back into the whole body. Furthermore, Ceraso’s writing makes the artificial distinctions between theory and practice dissolve into a mode of thought that is simultaneously conscious and affective, a difficult feat given her genre and medium of publication. Academic writing, especially in the form of a university press book, demands a sense of linearity and fixity that lacks the affordances of some digital formats in terms of envisioning a more organic flow between ideas. However, while the structure of her book broadly follows a standard academic structure, within that structure lies a carefully considered and deftly-organized substructure.

Sounding Composition begins with a theory-based introduction in which Ceraso lays the book’s framework in terms of theory and structure. Then proceeds the chapter on the affective relationship between sound and the whole body. The next chapter investigates the relation of sonic environments and the body, followed by a chapter on our affective relationship with consumer products, in particular the automobile, perhaps the most American of factory-engineered soundscapes. Nested in these chapters is a rhetorical structure that portrays a sense of movement, but rather than moving from the personal out into spatial and consumer rhetorics, Sounding Composition’s chapter structure moves from an illustrative example that clearly explains the point Ceraso makes, into the theories she espouses, into a “reverberation” or a pedagogical discussion of an assignment that helps students better grasp and respond to the concepts providing the basis for her theory. This practice affords Ceraso meditation on her own practices as well as her students’ responses to them, perfectly demonstrating the metacognitive reflection that so thoroughly informs rhet/comp theory and praxis.

Steph Ceraso and students share a “sonic meal.” Photo by Marlayna Demond, UMBC.

Chapter one, “Sounding Bodies, Sounding Experience: (Re)Educating the Senses,” decenters the ears as the sole site of bodily interaction with sound. Ceraso focuses on Dame Evelyn Glennie, a deaf percussionist, who Ceraso claims can “provide a valuable model for understanding listening as a multimodal event” (29) because these practices expand listening to faculties that many, especially the auditorially able, often ignore. Dame Glennie theorizes, and lives, sound from the tactile ways its vibrations work on the whole body. From the new, more comprehensive understanding of sound Dame Glennie’s deafness affords, we can then do the work of “unlearning” our ableist auditory and listening practices, allowing all a more thorough reckoning with the way sound enables us to understand our environments.

The ability to transmit, disrupt, and alter the vibrational aspects of sound are key to understanding how we interact with sound in the world, the focus of the second chapter in Sounding Composition. In “Sounding Space, Composing Experience: The Ecological Practice of Sound Composition,” Ceraso situates her discussion in the interior of the building where she actually composed the chapter. The Common Room in the Cathedral of Learning, on the University of Pittsburgh’s main campus, is vast, ornate, and possessed of a sense of quiet which “seems odd for a bustling university space”(69).  As Ceraso discovered, the room itself was designed to be both vast and quiet, as the goal was to produce a space that both aesthetically and physically represented the solemnity of education.

Cathedral of Learning Ceiling and Columns, University of Pittsburgh, Pittsburgh, Pennsylvania, Image by Flickr User Matthew Paulson (CC BY-NC-ND 2.0)

To ensure a taciturn sense of stillness, the building was constructed with acoustic tiles disguised as stones. These tiles serve to not only hearken back to solemn architecture but also to  absorb sound and lend a reverent air of stillness, despite the commotion. The deeply intertwined ways in which we interact with sound in our environment is crucial to further developing Ceraso’s affective sonic philosophy. This lens enables Ceraso to draw together the multisensory ways sound is part of an ecology of the material aspects of the environment with the affective ways we interact with these characteristics. Ceraso focuses on the practices of acoustic designers to illustrate that sound can be manipulated and revised, that sound itself is a composition, a key to the pedagogy she later develops.

Framing the discussion of sound as designable—a media manipulated for a desired impact and to a desired audience–serves well in introducing the fourth chapter, which examines products designed to enhance consumer experience.  “Sounding Cars, Selling Experience: Sound Design in Consumer Products,” moves on to discuss the in-car experience as a technologically designed site of multisensory listening. Ceraso chose the automobile as the subject of this chapter because of the expansive popularity of the automobile, but also because the ecology of sound inside the car is the product of intensive engineering that is then open to further manipulation by the consumer. Whereas environmental sonic ecologies can be designed for a desired effect, car audio is subject to a range of intentional manipulations on the listener. Investigating and theorizing the consumer realm not only opens the possibilities for further theorization, but also enhances the possibility that we might be more informed in our consumer interactions. Understanding the material aspects of multimodal sound also further informs and shapes disciplinary knowledge at the academic level, framing the rhetorical aspect of sonic design as product design so that it focuses on, and caters to, particular audiences for desired effects.

Heading Up the Mountain, Image by Flickr User Macfarland Maclean,(CC BY-NC-ND 2.0)

Sounding Composition is a useful and important book because it describes a new rhetoric and because of how it frames all sound as part of an affective ontology.  Ceraso is not the first to envision this ontology, but she is the first to provide carefully considered composition pedagogy that addresses what this ontology looks like in the classroom, which are expressed in the sections in Sounding Composition marked as “Reverberations.”   To underscore the body as the site of lived experience following chapter two, Ceraso’s “reverberation” ask students to think of an experience in which sound had a noticeable effect on their bodies and to design a multimodal composition that translates this experience to an audience of varying abledness. Along with the assignment, students must write an artist statement describing the project, reflecting on the composition process, and explaining each composer’s choices.

To encourage students to think of sound and space and the affective relationship between the two following chapter three, Ceraso developed a digital soundmap on soundcities.com and had students upload sounds to it, while also producing an artist statement similar to the assignment in the preceding chapter. Finally, in considering the consumer-ready object in composition after the automobile chapter, students worked in groups to play with and analyze a sound object, and to report back on the object’s influence on them physically and emotionally. After they performed this analysis, students are then tasked with thinking of a particular audience and creating a new sonic object or making an existing sonic object better, and to prototype the product and present it to the class. Ceraso follows each of these assignment descriptions with careful metacognitive reflection and revision.

Steph Ceraso interviewed by Eric Detweiler in April 2016, host of Rhetoricity podcast. They talked sound, pedagogy, accessibility, food, senses, design, space, earbuds, and more. You can also read a transcript of this episode.

While Sounding Composition contributes to scholarship on many levels, it’s praxis feels the most compelling to me. Ceraso’s love for the theory and pedagogy is clear–and contagious—but when she describes the growth and evolution of her assignments in practice, we are able to see the care that she has for students and their individual growth via sound rhetoric. To Ceraso, the sonic realm is not easily separated from any of the other sensory realms, and it is an overlooked though vitally important part of the way we experience, navigate, and make sense of the world. Ceraso’s aim to decenter the primacy of alphabetic text in creating, presenting, and formulating knowledge might initially appear somewhat contradictory, but the old guard will not die without a fight. It could be argued that this work and the knowledge it uncovers might be better represented outside of an academic text, but that might actually be the point. Multimodal composition is not the rule of the day and though the digital is our current realm, text is still the lingua franca. Though it may seem like it will never arrive, Ceraso is preparing us for the many different attunements the future will require.

Featured Image: Dame Evelyn Glennie Performing in London in 2011, image by Flickr User PowderPhotography (CC BY-NC-ND 2.0)

Airek Beauchampis an Assistant Professor of English at Arkansas State University and Editor-at Large for Sounding Out! His research interests include sound and the AIDS crisis, as well as swift and brutal punishment for any of the ghouls responsible for the escalation of the crisis in favor of political or financial profit. He fell in love in Arkansas, which he feels lends undue credence to a certain Rhianna song. 

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