SO! Amplifies: Die Jim Crow Record Label

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SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

Die Jim Crow (DJC) is the first US record label dedicated to recording formerly and currently incarcerated musicians. The mission of DJC is to provide formerly and currently incarcerated musicians a high-quality platform for their voices to be heard. DJC sprang from Executive Director Fury Young’s communications with currently incarcerated individuals by letter and was originally slated to be a single concept album, inspired by Michelle Alexander’s The New Jim Crow and Pink Floyd’s The Wall. The project quickly grew into much more than that.

For me, death to Jim Crow means a death to stereotypes, to misconceptions of the ‘Other.’ There is no Other. The term ‘Jim Crow’ comes from a song which satirizes a slave. I see much parallel to the way our society views those incarcerated: that they are ‘lesser than;’ merely criminals. We are changing this narrative through music. – Fury Young

DJC records, produces, and releases music written and performed by formerly and currently incarcerated individuals. Prison staff and others working inside, such as volunteers or other program facilitators, refer incarcerated collaborators to DJC. Executive Director Young and Deputy Director BL Shirelle correspond by mail or digitally with these individuals to help prepare their musical contributions for in-prison recording sessions. Young, Shirelle, and other producers identify promising Project Managers inside each facility who help guide the music creation and recording process.

Music is recorded in prisons, homes of the formerly incarcerated, and Brooklyn studio revolutionsound, produced in the same studio, and then widely released through digital and physical channels. We currently have ongoing programming at 2 prisons in South Carolina and have recorded at a total of 5 prisons since 2015, 3 of which we are seeking to regain access to because of prison administration changes.

Our Board of Directors comprises 40% formerly and currently incarcerated individuals, ensuring that Die Jim Crow is steered by those who have direct lived experience with the issues informing our work. Deputy Director Shirelle is a formerly incarcerated musician acting as co-Label Manager with Young, bringing her unique set of experiences and talents to Die Jim Crow.

Over the past several years, Young has formed solid relationships built on trust with a number of formerly and currently incarcerated artists and has learned how to navigate the challenging process of gaining access to prisons to work with incarcerated individuals. As Fury told SO!’s Managing Editor Liana Silva,

Gaining access is tough. It can take months, even years to navigate through to the right people and get an Okay. Once you’re in, you’re in. But then you need to deal with censorship from the top brass and navigating through that. There are all types of unforeseen challenges that pop up when you least expect them to — but it really comes from above. In terms of recording on the inside, besides the typical band shit like “this guy’s ego is getting in the way”  or “this guy won’t play with the band,” the making music part is the fun part.

Earlier this year–March 2019–Young took a trip to Louisiana, Mississippi, and South Carolina, the experience inspired a big shift In Die Jim Crow toward founding the non-profit label.  The journey began in New Orleans with a home recording of Albert Woodfox, who lent his voice to music for the first time. Mr. Woodfox spent 43 years in solitary confinement in Louisiana, the longest of any solitary prisoner in US history. Fury also recorded a video interview with Albert about his experiences with music while inside.

From NOLA, Fury picked up co-producer and engineer Doc (aka Dr. Israel) in Mississippi–who has been part of the DJC team since 2015– where they spent two days recording four rappers at a juvenile prison — Central Mississippi CF Youthful Offender Unit. They spent the next 10 days in South Carolina recording a total of 22 artists at a men’s and a women’s prison: Allendale CI and Camille Griffin Graham CI.  When they got home, Fury noted at a Board of Directors meeting: “This is becoming a record label.” He had already discussed it with Shirelle and senior advisor Maxwell Melvins, both DJC artists and board members, and the consensus was clear. A similar reaction was palpable at the board meeting. Stefanie Lindeman, a non-profit veteran and board member, brought up, “OK, we need to put together a three year strategic plan immediately.” And from there, Die Jim Crow Records was born.

And what will Die Jim Crow records sound like? Fury told SO! that

There’s a lot of hip hop and soul. Most of our artists are black and that is the music many of them grew up on. But as we transition into a record label and open up to new projects, we’re becoming more of a melting pot. All types of influences go into the stew. Right now we’re working on a straight hip hop EP at a women’s prison in South Carolina — kinda like a Lauren HIll/Rapsody vibe, and then a project called The Masses at a men’s SC prison — which has a full band and several emcees. They’re sorta like The Roots meets Wu Tang in a southern prison. But in other states we’ve recorded plenty of rock and even Native American chants. If you listen to the EP, you’ll get a sense of the sundry sounds.

Young has already recorded and released a high-quality EP with these musicians and recorded a significant library of unreleased music.

Over the next few years, DJC will continue to grow through re-releasing and repackaging existing content, cultivation of current and new artists, and development of new projects, as well as live shows, events, and tours. DJC will release 1 EP and 1 mixtape per year. The first release will be the Die Jim Crow LP, accompanied by a book and feature film documentary in 2022. By November 2020, DJC will release The Masses EP. On May 1, 2020, DJC will re-release the Die Jim Crow EP, release the “First Impressions” single and video from the EP, and begin the “Single of the Month” initiative, putting out both prerecorded songs and new works.

Die Jim Crow is currently engaged in a Kickstarter campaign for their project through 8 pm tonight, Monday 28, 2019– click here to donate to launch the label and/or read (and hear) more about the project!

Featured Image: Some of the artists Die Jim Crow has worked with in GA, OH, IN, CO, PA, CA, NY, NJ, MD, KS, AL, TX, and LA. (L-R each row): Johnnie Lindsey, Leon Benson, Malcolm Morris, Maxwell Melvins, Michael Austin, Dexter Nurse, Valerie Seeley, Spoon Jackson, Tameca Cole, Michael Tenneson, Mark Springer, Obadyah Ben-Yisrayl, Cedric “Versatile” Johnson, Lee Lee, Anthony “Big Ant” McKinney, Ezette Edouard, Pastor Anna Smith, BL Shirelle, Carl Dukes, Norman Whiteside, Sedrick Franklin, Charles “C-Will” Williams, Apostle Heloise

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