Listening to Digitized “Ratatas” or “No Sabo Kids”
This series listens to the political, gendered, queer(ed), racial engagements and class entanglements involved in proclaiming out loud: La-TIN-x. ChI-ca-NA. La-TI-ne. ChI-ca-n-@. Xi-can-x. Funded by an Andrew W. Mellon Foundation as part of the Crossing Latinidades Humanities Research Initiative, the Latinx Sound Cultures Studies Working Group critically considers the role of sound and listening in our formation as political subjects. Through both a comparative and cross-regional lens, we invite Latinx Sound Scholars to join us as we dialogue about our place within the larger fields of Chicanx/Latinx Studies and Sound Studies. We are delighted to publish our initial musings with Sounding Out!, a forum that has long prioritized sound from a queered, racial, working-class and “always-from-below” epistemological standpoint. —Ed. Dolores Inés Casillas
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This post is co-authored by Sara Veronica Hinojos and Eliana Buenrostro
Cardi B eloquently reminds us that our español, as US Latinxs, might seem “muy ratata;” an apt phrase, heard lyrically within her music, used here to characterize inventive, communicative Spanglish word play. Yet, the proliferation of hashtags used to shame and silence second and later generations of Latinx kids runs counter to Cardi B’s ratata blessings.
The hashtags #nosabokid #nosabokids #nosabokidsbelike #nosabokidsorry #iamanosabokid represents a collective acknowledgment of Gloria Anzaldúa’s “linguistic terrorism.” Featured on NBC News, Locatora Radio, the Los Angeles Times and, surely, referenced within familial discussions, #nosabo has brought, once again, to the fore the coupling and, we fiercely argue, the need to decouple language (“proficiency”) from that of Latinx identities. The phrase “no sabo” – a non-standard Spanish conjugation of the phrase “no sé” for “I don’t know” – has become a stand-in as both a linguistic (bad) sign of Americanization and/or a (good) marker of ethnic, bicultural pride.
Anzaldúa has long warned us that, “[e]ven our own people, other Spanish speakers nos quieren poner candados en la boca [want to put locks on our mouths]” (1999, 76). In many ways, the “no sabo” label silences or “locks” one’s mouth. The institutional attempts to Americanize Spanish-speaking individuals constitute a form of violence that has led to the erosion of Spanish spoken among Mexican and Latino families in the United States. Today, children of immigrants are ridiculed for speaking “broken” Spanish, yet, for decades Mexicans raised in the United States experienced harsh consequences and blatant discrimination for speaking Spanish in public; this racism continues today.
As scholars of Latinx listening, these social media posts can be incredibly frustrating. They remind us of the sad reality that many Latinx people do not know their own history or better yet futures. Anzaldúa would describe the intraethnic linguistic policing as, “peleando con nuestra propia sombra” (fighting with our own shadow) (1999, 76); it’s both unproductive and self-inflicting. Poet Michele Serros describes her experiences being policed in her 1993 poem “Mi Problema”:
Eyebrows raise
My sincerity isn’t good enough
when I request:
“Hable mas despacio por favor.”
My skin is brown
just like theirs,
but now I’m unworthy of the color
‘cause I don’t speak Spanish
the way I should.
Then they laugh and talk about
mi problema
in the language I stumble over [. . .]
–Opening stanza of “Mi Problema” from Chicana Falsa
Applied to speakers (mostly kids) whose Spanish is identified as grammatically wrong or heard with an Anglicized accent, “no sabo” hashtags can encourage people to police each other’s tongues. Social media videos even show parents testing their children’s Spanish. When a child cannot remember or (mis)pronounces a Spanish word, or worse, uses a Spanglish iteration, they are disparagingly called “no sabo kids” (Stransky et al. 2023). Other posts reveal Latinx users’ fear of having and raising a “no sabo kid” or not wanting to date a “no sabo kid.”
Lastly, other posts proudly admit to being a “no sabo kid.” The latest series of “no sabo kids” hashtags are also unapologetic declarations that their language does not define the totality of their being or experiences.
Indeed, speaking Anglicized Spanish as Latinx can surface feelings of embarrassment, disappointment, and mockery from presumed “perfect” Spanish speakers or self-appointed “real” Spanish-English bilinguals. Televised instances of Latin Americans chastising the Spanish spoke of Latinx speakers or the public praise thrown at Ben Affleck for his spoken Spanish in comparison to the public side eyes given to wife, Bronx-raised, Jennifer Lopez are both hyper-mediated instances of #nosabokids.
White people might be praised for learning Spanish – no matter how Anglicized their accent – yet Latinx people whose Spanish is detected as Anglicized, are (racially whitewashed) “no sabo kids” (Urciuoli 2013). And yes, the use of the word “kids” alone infantilizes the speaker as some social media posts point to both children and adults as “no sabo.”
Irrespective of the proficiency in English or Spanish, Latinx individuals share experiences of being corrected in educational settings, at home, or online. The misuse of verb conjugation, such as using “sabo” instead of “sé,” is a developmental challenge encountered even by Spanish-speaking children who are learning solely Spanish. In other words, it is not an exclusive practice among Spanish-English bilingual speakers, despite what social media posts insist. The public discourse that some Latinx social media users are battling is what Jonathan Rosa calls “looking like a language” and, in this case, not “sounding like a race” (Rosa 2019).
Speaking, listening, and living “muy ratata” with inventive modes of Spanish and English in the U.S. is clearly heard as threatening. For instance, knowledge of another language has always challenged monolingual conservative speakers. Bilingual speakers and listeners routinely teach us how to resignify language practices and ultimately, the meaning of being a “no sabo kid.” (Or how Nancy Morales argues about Los Jornaleros del Norte and Radio Ambulante in the ways they offer new forms of belonging by understanding themselves and respecting each other.)
Entrepreneurs with Chicana and Latina feminist identities are modeling refashioned ways of belonging. For example, Los Angeles-based brand Hija de tu Madre created t-shirts and crewneck sweatshirts with the words “no sabo” to counter the ridicule heard and circulated within social media and to loudly claim a racial, linguistic identity that has nothing to do with shame. Similarly, the card game “Yo Sabo,” founded by a first generation college student of Mexican descent, Carlos Torres, looks for ways to improve his Spanish and simultaneously creates another way to connect with immigrant family members. Labels like “no sabo ” that are intended to categorize people in harmful ways are being repurposed to build community.
The podcast Locatora Radio: A Radiophonic Novela released an episode on April 12, 2023, Capítulo 160: No Sabo Kids, detailing historical reasons why Latinx ethnicities have structurally been banned from learning and speaking Spanish. Perhaps most importantly, Locatora Radio shares with listeners lengthy listener-recorded testimonios.
They provide diverse personal reasons for identifying as a “no sabo kid.” One listener, Paula, is a transracial adoptee whose first language was Spanish. However, because of forced family separation and the foster care system in Virginia, she “lost” her Spanish. Paula was enrolled in Spanish language classes throughout her formal schooling and accepts that her reclaiming of culture and language is a lifelong process. The use of verbal testimonios, a format that makes it possible for podcast listeners to listen to fellow listeners, moves away from posts above that wag their digital finger at “no sabo kids” and instead gives them a space to speak for themselves.
The intense personal and communal fear of losing aspects of culture or language makes it difficult to understand how shifts in language practices and accents are important new forms of belonging as Latinx in the U.S. If we cannot accept our own linguistic diversity, how do we expect others to listen to us?
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Featured Image: A selection of TikTok #nosabo memes from @marlene.ramir, @yospanishofficial, and @saianana
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Sara Veronica Hinojos is an Assistant Professor of Media Studies at Queens College, CUNY. Her research focuses on representation of Chicanx and Latinx within popular film and television with an emphasis on gender, race, language politics, and humor studies. She is currently working on a book manuscript that investigates the racial function of linguistic “accents” within media, called: GWAT?!: Chicanx Mediated Race, Gender, and “Accents” in the US.
Eliana Buenrostro is a Ph.D. student at the University of California, Riverside in the Department of Ethnic Studies. She received her master’s in Latin American and Latino Studies from the University of Illinois at Chicago. Her research examines the criminalization, immigration, and deportation of Chicanes and Latines through the lens of music and other forms of cultural production. She is a recipient of the Crossing Latinidades Mellon Fellowship.
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REWIND!…If you liked this post, you may also dig:
Ronca Realness: Voices that Sound the Sucia Body—Cloe Gentile Reyes
From Spanish to English to Spanish: How Shakira’s VMA Performance Showcases the New Moment in Latin Music “Crossover”—Petra Rivera-Rideau and Vanessa Díaz
Echoes in Transit: Loudly Waiting at the Paso del Norte Border Region—José Manuel Flores & Dolores Inés Casillas
Xicanacimiento, Life-giving Sonics of Critical Consciousness—Esther Díaz Martín and Kristian E. Vasquez
“Don’t Be Self-Conchas”: Listening to Mexican Styled Phonetics in Popular Culture*–Sara Hinijos and Inés Casillas
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From Spanish to English to Spanish: How Shakira’s VMA Performance Showcases the New Moment in Latin Music “Crossover”
***This post is co-written by Petra Rivera-Rideau and Vanessa Díaz
On the night of September 12, Colombian pop star Shakira made history as the first predominantly Spanish-language artist to be honored as MTV’s Video Vanguard at the Video Music Awards (VMAs). The award recognizes artists who have had a major and innovative impact on music videos and popular music. Shakira played a 10-minute medley of Spanish and English hits from her three-decades long career. Her performance demonstrated her breadth as an artist as she shifted from pop to rock to reggaetón.
Not only did she demonstrate her impressive musical range, but of her 69 singles, Shakira selected those that represent two significant crossover moments for Latin music. She sang hits like “Wherever, Whenever,” “Hips Don’t Lie,” and “She Wolf” from her English-language crossover in the early 2000s as part of the so-called “Latin Boom.” She sang 2001’s “Objection (Tango)” with the same samba/rock music arrangement she used at her very first VMA performance in 2002.
During this “Latin Boom” of the late 1990s and early 2000s, Shakira and other established Latin stars who had previously performed in Spanish, such as Ricky Martin, Marc Anthony, and the late Selena Quintanilla, dominated the charts with English-language albums. Despite their successful global careers in the Latin market—and the long history and influence of Latinx musicians in U.S. pop music–U.S. media consistently portrayed these artists as exotic newcomers to the scene, praised more for being “Latin lovers” than established musicians. The Latin boom stars were valued as spicy foreigners there to expose Americans to new, exotic Latin sounds – conga beats, flamenco-style guitar riffs, and festive horns – even as many of these songs draw from familiar rock/pop references. Draco Rosa, one Ricky Martin’s co-writers, remembers “channeling [Jim] Morrison” and “elements of big band … a little bit of surf guitar” in the 1999 smash “Livin’ La Vida Loca.”
Despite the Latin Boom’s English-language crossovers, the images and sounds associated with the moment underscored the artists’ foreignness, something that continues today. This year’s Grammys’ botched treatment of superstar Bad Bunny’s performance and acceptance speech, in which, in lieu of translations, the subtitles merely declared that his words were “non-English.” Spanish has long been used to signify Latinxs’ alleged foreignness and inability to assimilate into US life and culture despite the fact that Latinx communities have been part of the fabric of the US for centuries. In the context of increased anti-immigrant sentiment, the popularity of Spanish-speaking artists like Bad Bunny and Shakira takes on even greater significance.
Following the Grammy’s disastrous handling of Bad Bunny’s performance and speech, backlash ensued. A plethora of popular memes and even t-shirts proudly claiming non-English popped up almost overnight. New York Times’ critic and Princeton professor Yarimar Bonilla proclaimed that “Bad Bunny is [Winning in Non-English].” Celebrities from comedian Cristela Alonzo to rapper 50 Cent admonished CBS. Even California Congressman Robert Garcia sent a letter directly to the CBS president and CEO George Cheeks, writing that the incident “display[ed] a lack of sensitivity and foresight. For too many Spanish-speaking Americans, it felt disrespectful of our place in our shared society, and of our contributions to our shared culture.” CBS eventually released a tepid statement saying that their vendor was not adequately equipped to manage Benito’s Spanish-language speech and performance, and Cheeks took “full responsibility” for the incident. Overall, the Grammys snafu reflects the ways in which the American mainstream still is incapable of embracing the status of Latin artists as equal players in the US and global music markets, in any language.
Compared to this year’s Grammys, however, MTV’s VMAs offered a much more inclusive approach, with a historic perspective that demonstrated exactly how we were able to arrive at this new moment in Latin music. When Puerto Rican and Cuban American rapper Fat Joe and Mexican pop star Thalia presented the award for Best Latin video, Thalia reminded the audience that “in the 2000s’ first Latin explosion, we had a song together, and now we’re here celebrating again this new Latin explosion.” This new Latin explosion refers to the numerous Spanish-language artists like Shakira, Bad Bunny, Karol G, and Peso Pluma who have recently broken out in the US mainstream.
But, unlike the previous Latin Boom, these artists have maintained their Spanish and their musical style. Bad Bunny’s Grammy performance included plena, reggaeton, and merengue rather than the kitschy styles of his Latin Boom predecessors. In addition to selling out stadiums around the country, Karol G drew 15,000 fans, the largest crowd in the Today Show’s history, for her reggaetón performance as part of the program’s Summer Concert Series in Rockefeller Center. Just this past September, Eslabon Armado became the first Mexican regional music group to ever perform on Good Morning America with their chart-topping hit “Ella Baila Sola” (the first Mexican regional song to ever hit number one on Billboard’s Global 200 chart). Whether it is the percussive dembow beat of reggaetón or the syncopated horns of corridos tumbados, all of these musicians have maintained the sounds of their respective genres, foregoing the stereotypical “Latin” sonic signifiers historically associated with Latin music.
Shakira herself reflected this moment in her Video Vanguard performance. She performed her new Spanish-language songs as 2022’s “Te Felicito,” and 2023’s “TQG” and “Bzrp Music Sessions: Volume 53” (the latter having broken four Guinness world records, including the most streamed Latin track in 24 hours). All of these songs have been part of this new Latin music movement. In fact, her “TQG” collaborator Karol G also performed her Spanish hits at the show. Mexican regional phenom Peso Pluma sang “Lady Gaga” on a small stage, surrounded only by his band, and called out “¡arriba México!” at the end. Brazilian artist Anitta performed a multilingual medley from her Funk Generation: A Favela Love Story. In addition, Shakira and Karol G won the award for best collaboration for “TQG.” Not only did the women give their acceptance speech in Spanish, shouting out their home country of Colombia, but they also won in a category otherwise populated by mainstream English-language artists like Doja Cat with Post Malone, and Metro Boomin with The Weeknd, 21 Savage, and Diddy. The interchangeable, tropical Latinidad of the earlier Latin boom was replaced with shout outs to specific countries and regions, and the crowd proudly waved Mexican, Puerto Rican, and Colombian flags. At the VMAs, Latin musicians were not isolated in Latin awards categories or depicted as exotic novelties. They were central to the show – nominated for major awards, and celebrated for some of the night’s most memorable performances.
Much like this year’s Coachella, which featured Bad Bunny and K-Pop sensation Black Pink as headliners, this year’s VMAs reflects a more global approach to pop music. Tuesday night’s award show also featured two performances by K-Pop groups, and MTV offered its first ever award in Best Afrobeats. In this context, it makes sense that Latin music would have a significant presence in the program. But the dominance of Latin music right now makes it so that no part of the music industry can leave Latin music out anymore. Not the VMAs, not the Grammys, not Coachella. As Thalia proudly declared on stage, “this last year for the first time in the US Latin music made a billion dollars in streaming.” Bad Bunny has been the most streamed artist on Spotify for three years in a row, has the longest-running Spanish-language album at the top of the Billboard chart, and in 2022 became the only artist in history to stage two separate $100 million-grossing tours in less than 12 months. Karol G became the first woman to have a Spanish-language debut at number one, and came to the VMAs after a string of historic performances at her Mañana Será Bonito stadium tour. Latin music’s global appeal is undeniable and the industry has to respond accordingly.
This is among the most important times in history for Latin music, and honoring artists like Shakira center stage at the VMAs helps underscore the musical evolution we are lucky enough to witness. Twenty years ago, Shakira had to crossover into the US market in English; now she performs in her native Spanish and is more relevant than ever. The global success of stars like Peso Pluma, Karol G, and Bad Bunny means we need to completely reevaluate the concept of the crossover. Latin artists today did not crossover, the market crossed over into them. They are not compromising their language, their identity, or their culture. They do not have to kowtow to industry expectations that they perform the exotic, sexy Latin other. So while the VMA Vanguard Award winner Shakira may have had to crossover into English to make it during the ‘90s Latin boom, she can proudly return to her roots and, this time, the market will follow her.
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Featured Image: Screen shot by SO! from Shakira’s MTV 2023 Video Vanguard acceptance speech
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Petra Rivera-Rideau is Associate Professor of American Studies at Wellesley College, and the author of Remixing Reggaetón: The Cultural Politics of Race in Puerto Rico and the forthcoming book Fun, Fitness, Fiesta: Selling Latinx Culture in Zumba Fitness. Vanessa Díaz is Associate Professor of Chicana/o and Latina/o Studies at Loyola Marymount University, and the author of Manufacturing Celebrity: Latino Paparazzi and Women Reporters in Hollywood. Díaz and Rivera-Rideau are the co-creators of the Bad Bunny Syllabus.
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REWIND!…If you liked this post, you may also dig:
Ronca Realness: Voices that Sound the Sucia Body—Cloe Gentile Reyes
Contra La Pared: Reggaetón and Dissonance in Naarm, Melbourne—Lucreccia Quintanilla
Unapologetic Paisa Chingona-ness: Listening to Fans’ Sonic Identities–Yessica Garcia Hernandez
SO! Podcast #74: Bonus Track for Spanish Rap & Sound Studies Forum
Listening (Loudly) to Spanish-Language Radio– D. Inés Casillas
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