This September, Sounding Out! challenged a #flawless group of scholars and critics to give Beyoncé Knowles-Carter a close listen, re-examining the complex relationship between her audio and visuals and amplifying what goes unheard, even as her every move–whether on MTV or in that damn elevator–faces intense scrutiny. Last Thursday, you heard our Beyoncé roundtable podcast featuring our first two writers, Priscilla Peña Ovalle (English, University of Oregon) and Kevin Allred (Women and Gender Studies, Rutgers)–as well as Courtney Marshall (English, University of New Hampshire) and Liana Silva (Editor, Women in Higher Education, Managing Editor, Sounding Out!). In the remaining weeks of the series, we will hear from Liana and Madison Moore (Research Associate in the Department of English at King’s College, University of London and author of How to Be Beyoncé). Today, Regina Bradley (writer, scholar, and freelance researcher of African American Life and Culture) introduces us to the sonic ratchetness of Baddie Bey.–Editor-in-Chief Jennifer Stoever
My husband is low key in love with Beyoncé. While he has yet to admit to any type of commitment to Mrs. Knowles-Carter – I’ve interrogated him thoroughly after each “I can appreciate her craft, babe” commentary – he holds her latest album hostage in his car. Beyoncé played in my car only once, but I enjoyed our brief encounter. I listened to the album as a testament of Beyoncé on her grown woman shit: a smorgasbord of vulnerability, independence, and [good] sex. “***Flawless” is my favorite track, a testament to the complexities of performing (black) womanhood in popular spaces.
However, I’m more so interested in the sampled track that didn’t make the final cut, “Bow Down.” “Bow Down/I Been On.,” released in March 2013, shows Beyoncé’s responses to idealistic black womanhood (i.e. quiet lady-hood that is not assertive), deeply rooted in her southern upbringing. The sonic tensions between Beyoncé’s ‘normal’ performance voice and the introduction of performance identities such as BaddieBey point to Beyoncé’s increasing unwillingness to cater to a type of sonic respectability that parallels the conservatism of the black middle class. As I write in a previous essay, BaddieBey is a sonic invocation of ratchetness – a performance of black women’s contemporary (dis)respectability politics – in which Beyoncé distances herself via sound from the established ideas of womanhood that she visually satisfies.
Thus, in “Bow Down/I Been On” Beyoncé builds a layered sonic narrative to destabilize the concrete sexual politics she grapples with in her music. While “***Flawless” shows Beyoncé’s evolution of self-consciousness and ultimately women’s empowerment, in “Bow Down” I hear her conduct the grittier and more controversial work of questioning gender norms in popular culture. “Bow Down/I Been On” presents and blurs useful tensions of gender and consciousness in an ever-present conversation of what and who dictates respectable womanhood in popular culture.
“Bow Down/I Been On” features the production work of hip hop producers Hit Boy and Timbaland. The first half of the track, titled “Bow Down” and produced by Hit Boy, sounds like a bass heavy Nintendo video game. The aggressiveness of the track – hard-hitting snare drums and synthesizers in addition to the video game sonic aesthetic – complements a high-pitched, autotuned voice introducing Beyoncé. Beyoncé introduces BaddieBey as her hip hop masculine bravado persona on the second half of the song “I Been On” produced by Timbaland. (Beyoncé’s “BaddieBey” persona stems from a YouTube video by Atlanta, Georgia Girl group The OMGirlz talking about why Beyoncé is bad.) The second half is a stark departure from the first half: a slower tempo that accompanies a deeper voice. Unlike Sasha Fierce, a visual characterization of the hypersexual and hyperindependent aspect of Beyoncé’s performances, BaddieBey is unequivocally southern, sonic, and ratchet.
The auto tune in the first half distorts immediately recognizable touchstones of Beyoncé’s femininity. The voice’s ambiguity points to Beyoncé’s nickname of “King Bey,” an intentional collapse of gender performance as the foundation of her influence and power as an entertainer. The “Bow Down” announcer doubly signifies the arrival of Beyoncé’s verse on the track and the destabilization of available cues of respectability. It is from this perspective that I ground Beyoncé’s emphatic use of bitch in her demand for those around her to “bow down bitches!” Rather than remaining attached to the definition of bitch as directed at women, Beyoncé uses the sonic tropes at play to decentralize gender norms.
BaddieBey also forces the (mis)understanding of what it means to think about Beyoncé as “sounding like a good girl.” Her vocalization, reminiscent of Houston’s chopped and screwed production style – the extreme slowing down of a track and the resulting slurring and distortion of voice – dismounts Beyoncé from international recognition and makes room to (re)claim space to experiment with the boundaries of her womanhood and its recognizable aspects. The deepness of her voice does not fit within the more recognizable and established feminine context of Beyoncé as an R&B diva. Criticism of the track denounced her use of the word “bitch” and those unfamiliar with chopped and screwed denounced it and in the most extreme comments called it “demonic.” The (hyper)masculinization of Beyoncé’s voice in this track signifies her attempt to situate herself not only in hip hop’s masculine discourse but southern hip hop and its renderings of the south as a similarly masculine space.
BaddieBey gestures towards what I suggest is a type of sonic drag – using sound to bend markers of gender performance in order to blur characteristics of black masculinity and womanhood. The sonic intonations of chopped and screwed give Beyoncé a pass to dabble in ‘ratchet-speak,’ sonically alluding to images of “gold fangs” and “smacking tricks.” In the track she sonically blends hip hop bravado and misogynistic representations of black womanhood, and in that way stretches what is considered respectable. In other words, BaddieBey signifies Beyoncé’s awareness of hip hop as a space of (exaggerated) gender performance.
This awareness is also rooted in a specific place: her hometown of Houston, Texas. As I previously stated, BaddieBey centralizes Houston as a departure point for Beyoncé’s hip hop sensibility and as a space for excavating the complexity of her gendered identity. Conceptualizing place as an element of southern black women’s respectability helps situate it as a cultural aesthetic. In this instance, respectability as a tangible discourse is situated within [southern] hip hop. Beyoncé’s remembrance of Houston’s “cultural essentials” – i.e. Frenchy’s Restaurant, Boudin sausages, dookie braids, and “candy paint” – signify a simultaneous existence with her usual declaration of finer, higher classed possessions like high priced labels, global jet setting, and jewelry.
Beyoncé’s declaration of returning to “H-town” and its cultural “essentials” within a sonic space re-situate her within not only Houston but a larger southern hip hop narrative that overlaps with her higher-classed — and therefore more respectable – celebrity status. Thus, “Bow Down/I Been On” becomes a sonic space that enables the listener to become aware of Beyoncé’s complicated performance narrative in ways simple lyricism does not allow. Building upon Guthrie Ramsey’s observation of music as a working space where the ‘invisible function’ of ethnic performance is panned out, “Bow Down/I Been On” challenges the listener to reconsider how Beyoncé’s (sonic) identity politics and performances intersect with racial performance. Hip hop, especially in its commodified form, speaks best to these tensions between gender performance and lived experience.
In the tension between gender performance and lived experience lies BaddieBey. Her alter ego is a kind of sonic female masculinity. With Kai Azania Small’s “genderqueer” reading of Beyoncé in mind, BaddieBey is a possible extension of Small’s hypothetical question of if Beyoncé had a penis. (Small presented a paper entitled “The Specter of Sasha Fierce and the Scopic: Freighting of Beyoncé’s Trans/Genderqueer Body” at the 2012 Queerness of Hip Hop Conference at Harvard University.) Because sound is capable of working as a gray performative space, Beyoncé ruptures conservative gender roles that are frequently treaded in popular spaces like hip hop by establishing her (dis)respectability.
BaddieBey manifests within the interstitial spaces of sexual performance and gender norms seen in hip hop. She is the sonic manifestation of Beyoncé’s hip hop sensibility that allows her to permeate if not penetrate hip hop as a hypermasculine space. BaddieBey is most demonstrative of Beyoncé’s ability to navigate “Bow Down” as her rendition of a hip hop ‘diss track,’ dismissing her haters and those overly criticizing her position as a pop singer. Beyoncé’s performance of hip hop female masculinity allots her room to present herself not as a braggart but as a dominant force.
In this context then, the use of “bitch” in the chorus and later “trick” is doubly bound by hip hop’s gender specific misogynistic outlook on women of color and the gender-neutral use of bitch as an adjective to describe lack of talent or weakness (i.e. “bitch made”). BaddieBey forcefully treads the line of respectability through those words. For example, she sonically parallels her pimping of “the game” to the pimping of women heard in Texas rap. This occurs in her rendition of lines from Texas rap duo UGK’s track “Something Good.” BaddieBey raps: “Didn’t do your girl but your sister was alright, damn/In ya homeboy’s Caddy last night man, ha ha/Hold up, Texas trill.” The UGK version, much more explicit, is toned down in BaddieBey’s rendition. Still, in quoting UGK BaddieBey establishes herself as an entity separate from Beyoncé and even Sasha Fierce. She is an Othered representation of Beyoncé’s otherwise conservative sexuality. Yet the “tone down” of the lyrics can be read as Beyoncé’s awareness of (hip hop) masculinity as a misogynistic performance of black sexuality. BaddieBey’s laugh at the end of the verse marks the blurring of performance and reality.
“Bow Down/I Been On” provides insight into the clever ways Beyoncé uses instrumentation and sound production to fragment her persona limited by investments in her visual image. It blurs clean-cut negotiations of black women’s identity and respectability as literal discourse by introducing the concept of sound as an agitator of black women’s expression and its analysis. The fluidity of sounding gender makes room to confront the static and heteronormative discourses through which the performances of these aesthetics manifest. Reliance on sonic narratives complements visuality in ways that usefully problematize how we negotiate contemporary race and gender politics in hip hop and ultimately popular culture.
Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!
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– Yvon Bonefant
I knew Whitney Houston’s voice before I knew her face. She was a constant record on deck in my house, setting off a family get together or a typical Saturday night at home where I begged to stay up a little bit longer to listen to records—for-real records, vinyl—like the grown folks. Houston’s voice represented ‘grown folks talking’ but had enough effervescence that I could relate to as girlish charm. Houston’s vocal range relayed feelings and representations of sugary sweet to straight, no chaser. She could sing about loving a married man—definitely grown folks’ business—but still maintain the innocence of a school girl crush. My mom and I would dance around our great room lip synching her songs, her asking me who I loved, me declaring my name was not Susan. It was Gina and Whitney Houston’s voice was magic. Alongside Michael Jackson, she was the playlist of my childhood.
Sadly, it was my mom and me again as we listened to Houston’s funeral on the radio. We were stuck in traffic. It had to be fate, me listening to Houston one last time in the same way we were introduced: through the radio. Listening to the funeral instead of watching it on television or as it streamed across the internet triggered a nostalgic ache for Houston in the pit of my stomach, returning me to the same place as a five-year-old child who fell in love with the pretty voice from those Saturday nights.
For me, listening to Houston’s records and funeral on the radio resituated Houston as a vocalist. Detached from Houston’s well-documented shortcomings, listening to her funeral removed the static of her life that filtered her mastery of song and sound. In the last years of her life, Houston’s image was far removed from her stellar singing career. Houston’s personal conflicts and battles situated her as a fallen celebrity, quickly associating her with ill fitting jokes of drug abuse and caricatures of her former glory. Removing Houston from her sonic legacy strips her of the complexities of her persona that she highlighted and acknowledged using her voice, or as Dr. Guthrie Ramsey points out, her “instrument.” It is important to note Houston attempted to make her way back to music, slowly creeping back into public spotlight as a vocalist instead of a wayside star. Celebrity overpowered Houston’s humanity and it is unfortunate that her funeral reclaimed it. Thus, sound provides a space for rehabilitating Houston’s bruised reputation, providing an alternative, nonparodic reading of her life.
While listening to Houston’s funeral, I realized the significance of her sonic legacy, a reaffirmation of Houston’s mastery of song and voice through unending playlists and funeral performances. The radio provided a sonic space of reconciliation between Houston and her fans, uninterrupted by the visual whirl and the busyness of pomp and circumstance of a televised celebrity funeral. By listening to Houston’s funeral, the radio became a discursive space of performance, simultaneously retaining and (re)shaping Houston’s iconicity using sound as favorable space of reflection. Strictly listening to the funeral situated the listener in a position to recontextualize Houston’s legacy within sonic discourse and think about her against a musical backdrop which she constructed.
In considering Houston as not only a music but cultural icon, one must understand the significance of her prominence as a singer. Her career maps the trajectory of a post-Civil Rights black (women’s) experience, framing struggles of seeking out and validating new black identity markers within situating herself as a ‘black voice.’ Her catalog blends the secular with the sacred, effortlessly moving between gospel and pop music, frequently collapsing and creating a complex humanity within sonic soundscapes often restricted by industry and consumers alike. It is around these hybrid sonic-scapes that Houston’s funeral revolved.
Also, Houston’s funeral negotiated reconsiderations of the black church in the current popular cultural imagination, personifying grief and healing through sound. In a word, Houston’s funeral “took folks to church.” On display were prominent tropes of black cultural and musical tradition, parlaying call and response between speakers and attendees and improvisation of performers. In particular, Kim Burrell’s redressing of Sam Cooke’s “A Change Is Gonna Come” caters on numerous levels to intersection of Houston’s narrative and the role of spirituality in her life. Burrell used her voice and spirituality as a reflection of Houston’s spirituality while dictating how Houston’s life and image are redirected through song. Burrell’s retelling of Houston’s life pivots off Cooke’s original song as an acknowledged site of struggle and redemption. She improvises Cooke’s song to align with Houston’s literal birth (“She was born in New Jersey”) and the understanding of spiritual rebirth and death (“a change gonna come”).
In similar fashion to a church revival, Burrell performs her rendition of “A Change Gonna Come” as a testimony, pulling from her audience’s familiarity with the intonations, vocal runs, and whines of Sam Cooke’s performance. Burrell’s ‘remixing’ of Cooke’s song is, to an extent, an innovative form of sampling. By borrowing the familiarity of Cooke’s sound, Burrell is able to create a new sonic accompaniment. Overarching tropes of faith and redemption hinged upon the black oral tradition are intensified through using them to aurally frame Houston’s funeral. By strictly hearing Houston’s funeral, the listener becomes privy to not only the intersections of the black church and oral traditions but the unique interventions of sound and identity frequently understated in visual culture and discourse.
A fitting close to Houston’s funeral was the recording of her popular rendition of Dolly Parton’s “I Will Always Love You.” Houston’s voice rang out in the perfect intonation that solidified her place in music and cultural history, situated as a fitting goodbye to fans and this world. The tenderness of Houston’s delivery personifies the somberness of her funeral, a self-eulogy that harnesses its power from not only the moment but the untimeliness of her death. Houston’s last performance of “I Will Always Love You” detaches her from the paparazzi and scandal that suffocated her life. It is through sound that Houston’s legacy is revived.
As my mother dabbed tears away from the corners of her eyes while listening to the funeral, I silently hoped she would ask me who I loved. I would tell her I wasn’t Susan. And that I loved Whitney.
R.N. Bradley is a PhD candidate in African American Literature at Florida State University. She writes about African American literature, race and pop culture, Hip Hop, and her own awesomeness. She earned her BA in English from the Unsinkable Albany State University (GA) and a MA in African American and African Diaspora Studies from Indiana University Bloomington. Her dissertation project looks at negotiations of white hegemonic masculinity and race consciousness in 21st century African American literature and popular culture. You can read her work atAllHipHop, Newsone, TheLoop21, or her monthly column “The Race to Post” over atPopMatters. Scholar by day, unapologetic Down South Georgia Girl 24/7/365. Catch up with her awesomeness via twitter:@redclayscholar and her blog Red Clay Scholar (http://redclayscholar.blogspot.com).