The mention of “air guitar” might conjure images of the Bill and Ted series. Or Risky Business. Or maybe even Joe Cocker at Woodstock. You might think of air guitar as an embarrassing fan gesture. So when you hear there’s an annual U.S. Air Guitar competition, you might imagine an entirely superficial practice without any artistic merit. Maybe you just think of it as gimmicky. Or a celebration of the worst aspects of classic rock fandom and the white male guitar heroes that often populate its pantheon. In all honesty, I thought all of these things at first, until I began to take the competition seriously.
I did not realize, for example, that air guitar competitions have an enduring history since the late 1970s, existing as an incredibly influential popular music pantomime practice that informs platforms like TikTok. I did not realize how invested contemporary competitors could be—dedicating years to learning the craft. And I did not realize how these reconstructions of guitar solos could creatively rupture the relationship between guitar virtuosity and privileged identities in popular music’s past.
The U.S. Air Guitar Championships began in 2003 as the national branch of the Air Guitar World Championships, which began in 1996 in Oulu, Finland. The competition emerged as a bit of a joke alongside the Oulu Music Video Festival. Eventually, two people—Cedric Devitt and Kriston Rucker—founded U.S. Air Guitar, which expanded across the country (thanks, in part, to the influential documentary Air Guitar Nation). Today, folks compete in order to advance from local to regional to the national competition, ultimately hoping to be crowned the best air guitarist in the nation and sent to Finland to represent the United States (think: Eurovision but air guitar). United States air guitarists do incredibly well in the international competition, although they face formidable air guitarists from Japan, France, Canada, Australia, Russia, and Germany (as well as less-formidable air guitarists from elsewhere).
In each competition, competitors perform as personas, such as Rockness Monster, AIRistotle, Agnes Young, and Mom Jeans Jeanie. They don elaborate costumes. They painstakingly practice elaborate choreographies and compete in some of the most famous musical venues in the country—from Bowery Ballroom to the Black Cat. Competitors stage routines that bring a particular 60-second rock solo to life, using their bodies to simulate playing the real guitar (what air guitarists call “there guitar”). Think of these as gestural interpretations of the affective power of guitar solos, rather than a mechanical reproduction of particular chords, frets, and licks. They use their bodies to draw out timbre, rhythm, and pitch, and they also play with the juxtaposition of their own identities and those of the original artists. Judges evaluate performances based on three criteria:
· Technical merit (does the pantomime more or less correspond to the guitar playing in the music?)
· Stage presence (is it entertaining?)
· ‘Airness’ (does the performance transcend the imitation of the real guitar to become an art form in and of itself?)
Scores are given on a figure skating scale, from 4 to 6. So a perfect score is 666 from the three judges. Winners in the first round advance to the second round, where they must improvise an air guitar routine to a surprise song selection.
As part of my ethnographic work on air guitar, I competed in a local competition, where I was crowned third best air guitarist in Boston in the year 2017 (a distinction that will likely never appear on my CV). I have also conducted fieldwork in Finland twice and attended countless competitions in the U.S. I judged the 2019 U.S. Air Guitar Championships in Nashville alongside Edward Snowden’s lawyer, which resulted in a three-way air off to crown a winner.
Competitions depend on recruiting new competitors, celebrity judges, and large crowds, all of which can be at odds with creating an inclusive community. Organizers have worked hard to eliminate racist, sexist, ableist, and other forms of discriminatory language from judges’ comments. Women within U.S. air guitar have formed advocacy groups. The proceeds of the most recent competitions have been donated to Alabama Appleseed Center for Law and Justice, which took up the case of a disabled Black veteran named Sean Worsley who was incarcerated for playing air guitar to music at a gas station. Both organizing bodies at the national and international level emphasize world peace as central to their mission.
Air guitar routines are themselves political statements too. These acts of musical interpretation enable women, BIPOC, and disabled performers to author sounds credited to guitar idols, like Eddie Van Halen or Slash. Performers make arguments about their access to popular music, using only their bodies. Sydney Hutchinson’s work examines how air guitar can challenge Asian American stereotypes and gendered conceptions of dance.
My current work revolves around disabled air guitarists. Andres SevogiAIR drew me in, as a result of his expressive flamenco-inspired seated style he called “chair guitar.” He passed away but left me with an enduring appreciation for air guitar’s ability to challenge conventional virtuosity, a term that can often reproduce an ableist link between physical ability and musical virtue. I came to appreciate how air guitarists could invent imaginary instruments that serve their particular bodies. I witnessed competitors coupling chronic illness and impairments with air guitar routines, as well as competitors using air guitar to fully amplify their struggles with cancer.
I also came to appreciate how air guitarists embrace stigma (e.g., madness, craziness, and gendered forms of listening), turning taboo into a source of creativity. This led to academic writing that traces the history of madness in relation to air guitar, showing how imaginary instrument playing has often been pathologized, and yet contemporary disabled air guitarists reclaim these accusations of insanity as a source of power.
* * *
A few weeks ago, I received a request from Lieutenant Facemelter to judge the Midwestern Online Regional U.S. Air Guitar Competition. I accepted. As with many things these days, the contemporary competition has morphed into a Twitch-hosted online spectacle, featuring combinations of live and pre-recorded elements. One woman gave birth between first- and second-round performances (made possible by a multi-day filming period for an asynchronous part of the online competition). One man’s air guitar performance evoked an exorcism in his basement. Another middle-aged competitor competed while suffering the side effects of his second shot of coronavirus vaccine, ultimately winning the competition with a pro-vaccination message. His parents appeared in the livestream when he accepted the award, and the host of the show–the Master of Airimonies–jokingly said to them: “You two must be so proud.”
I think of U.S. Air Guitar as a stained-glass window, through which prisms of popular music history shine through. The competition can bring troubling facets of that history to light, but the competition can also revise that history (or, at least, reimagine how that history can influence the future). Either way, performers celebrate the idea that rock solos live most powerfully in the embodied listening practices of everyday people. Listening becomes the subject of these performances–the source material for these persuasive displays of music reception. Indeed, air guitar can be one of the strangest things you’ll never see.
The competition continues this summer.
Featured Image: US Air Guitar National Finals, The Midland Theater, Kansas City, MO, August 9, 2014, by Flickr user Amber, (CC BY-NC-ND 2.0)
Byrd McDaniel | Byrd is a scholar who researches disability, digital cultures, and popular music. He currently works as a Postdoctoral Fellow in the Fox Center for Humanistic Inquiry at Emory University. His forthcoming book–Spectacular Listening— traces the rise of contemporary practices that treat listening as a performance, including air guitar, podcasts, reaction videos, and lip syncing apps. Byrd is enthusiastic about work that addresses any facet of air guitar, including global and historical approaches. He welcomes outreach from those who want to research these topics.
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Digital Analogies: Techniques of Sonic Play–Roger Moseley
In 2015 a video of a child in an Internet café in the Philippines began to trend on social media sites. Titled, Kanta ng isang Anak para sa kanyang inang OFW “Blank Space“ (“Song of a child for her overseas foreign worker mother”), the video shows a girl singing via Skype to her mother who is working in an unnamed location, presumably outside of the Philippines. “Ma kakantahan ulit kita ha?” (I’ll sing for you again mom), she says, and starts singing Taylor Swift’s “Blank Space”. Her mother attentively watches and listens to her song, soon beginning to cry in longing for a daughter she has not seen in a long time. The girl’s attention is divided between the screen that shows the lyrics, the camera that films her singing, and her mother who quietly observes. This video has over 110,000 views and is one of many archived messages from a child singing or speaking to their mother who labours transnationally. Despite the videos’ jittery framing and low quality, the intended message of shared longing across cyber and transnational borders is clear.
The Spanish-American war (1899-1902) resulted in the relinquishment of the colony of the Philippines from Spain to the United States. This transfer of power instituted the imperial specter that continues to grip the archipelago. The many performances of American pop music on Youtube and on stages throughout the Philippines are what Christine Bacareza Balance calls the “musical aftermath of US imperial cultures” (2016). Having amassed over 97 million YouTube views in the Philippines, Taylor Swift’s overwhelming popularity is evidence of this continued imperial presence. In the video, the young Filipinx girl sings lyrics written by Swift: “I’m dying to see how this one ends. Grab your passport and my hand.” When sung by this child these lyrics take on different meaning than Swift likely intended. Perhaps she is anticipating an end to the necessity of separation between mother and daughter.
Using song, the video provides evidence of what Hannah Dyer calls the ‘asymmetries of childhood innocence’ (2019), reminding its audience of the ways transnational labour and global capital impact children’s experiences of kinship and development. Dyer suggests that some children are withheld the protective hold of childhood innocence. She writes:
“Childhood innocence is a seemingly natural condition but its rhetorical maneuvers are permeated by its elisions and attempted disavowals along the lines of race, class, gender and sexuality. That is, despite the familiar rhetorical insistence that children are the future, some children are withheld the benefits of being assumed inculpable (2)”
Ascriptions of childhood innocence thus require a child to replicate social norms including the production of the nuclear family. In the Philippines, where the liberalization of international trade and high levels of unemployment have disproportionately impacted the labour migration of women, structures of the nuclear family are being re-organized (Parreñas 2005; Tungohan 2013). Women who work outside of the Philippines and away from their families are paradoxically celebrated for their “sacrifice” while also subject to disapproval over their absence (Tungohan 2013). When mothers leave the Philippines, the care-arrangements for children are shifted. There is a growing recognition of the changing nature of motherhood within transnational contexts and the concomitant emotional consequences of negotiating “long distance intimacy” (Parreñas 2005). The demands for transnational labour reconfigure Filipinx family formations and necessitate fraught intimacies between parent and child across borders. Cyber technologies like cell phones and the Internet initiate creative opportunities for children to be “virtually present” in the lives of their mothers and vice versa.
Drawing from Dyer, we might think of children who live without the physical presence of their mothers as “queer” to normative theories of childhood development that affirm overwrought expectations of maternal presence. She suggests that discourses of childhood innocence intend to subjugate the queerness of childhood and that these elisions hold bio-political significance. Faced with social inequities, Dyer emphasizes the importance of a child’s symbolic expression. She argues that children express their psychic and social conflicts aesthetically. A child’s imagination elaborates resistances to the enclosure of childhood innocence as a barometer of value. In this way, this article suggests a child’s singing and dancing are aesthetic expressions that take notice of the entangled traces of colonialism and nation, while resisting hierarchal structures that deem some childhoods more valuable than others.
The child’s sonic performance in the YouTube video is a queer offering that creatively procures transnational connection. Her singing registers a queer frequency that destabilizes normative theories of child development that assume a mother’s physical presence as necessary to developmental success. The girl’s performance suggests that psychic and political reparations can occur in the sounds the child makes. The tactile, spatial and physical qualities of her voice forge a new relation to her mother. Her voice is affecting, seemingly moving her mother to tears and rousing the onlookers at the Internet café to reorganize their bodies and sing along. In this video, we are invited to witness a child whose world has been altered by globalization and the continued geo-political violence’s enacted by the American empire. Given these circumstances, her “creative re-interpretation[s] of kinship” serves as a reminder that the affective fortitude of her voice tests physical and emotional borders (Dyer 2019). The restraint of normative conceptions of family is ruptured when the child remakes her relation to her mother in ways that stir joy, collectivity, and pleasure.
By observing and listening to the child’s song more closely, we can listen for its potential to re-sound and re-imagine the parent-child relationship across borders. The sounds of “OFW Blank Space” linger after the clip has ended. By listening for what is in excess of the video’s content, we can consider the affective registers that enunciate alternative understandings of migration, family and belonging. There is a humming that is ubiquitous in the video. Perhaps, it is the sound of the electric fans that run to combat the tropical heat of the Philippines. Maybe it is the collective buzzing from the computers that have been set up to provide the Internet to its cybercafé patrons. The acoustics of the space are at once mundane and haphazard, and at the same time, cogent indicators of the geopolitical truths echoing throughout the scene. With limited access to Internet in the home, the cybercafé has been a site that children frequent to communicate with family working in another country. The convergence of sound, technology and diasporic subjectivity becomes audible when the practice of listening is attuned to these methods of transnational connection.
While listening to the pedagogical potential of the cybercafé more broadly, a focus on the vocal performance of the child reveals my investment in what the sound of her voice tells us. The video starts with greetings spoken in Tagalog, the primary language of the Philippines. When the backing track begins, the child makes a seamless transition into singing in English. In her vocal performance of the lyrics, her Filipino accent is almost undetectable. She sings with a dulcet tone that is clear and appealing. Her voice sounds well-trained and confident. If not for the video, one might believe the child to be a professional American performer. In this scene, it is her voice that is marked and constituted by a narrative of American imperial conquest and Filipino assimilation. But in a creative adaptation of American cultural production, the child re-writes this racialized script and uses American pop songs as a mechanism of care for both herself and her mother.
The economic instability in the Philippines has created a state instituted transnational workforce. Women have been disproportionately affected by the demand for work in care industries such as nursing, childcare and care for the elderly (Francisco-Menchavez 2018). These gendered and racialized structures of employment privilege the presence of Filipinx women in families other than their own. The child is withheld a future that assures her the presence of her mother and their physical proximity is denied as a result of the demand for labour and capital exchange between nation-states. However, despite these circumstances, the child uses her voice to summon a beautiful intimacy, one that does not disavow the imperial history that marks its possibility, but instead uses loss as a resource to creatively mourn their separation. For the child, the act of singing is a replacement for her lost object, her mother. In the video we witness a child who is full of joy and whose strength of voice quells, if not, temporarily, whatever longing for her mother she might have. Relatedly, the child is also perceptive of her mother’s needs and uses music as a method of offering her care. Her performance creatively re-routes the presumed directionalities of care (from mother to child) which globalization has fundamentally altered.
Featured image: “Children” by Flickr user Clive Varley, CC-BY-2.0
Casey Mecija is an accomplished multi-disciplinary artist, primarily working in the fields of music and film. She played in Ohbijou, the Canadian orchestral pop band, and released her first solo album, entitled Psychic Materials, in 2016. Casey is also an award winning filmmaker whose work has screened internationally. She is completing a PhD at The University of Toronto, where she researches sound, performance studies and Filipinx Studies as they relate to queer diaspora.
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Hearing “Media-Capitalism” in Egypt–Ziad Fahmy