On March 24th, 2019 the record release party for The Electric Golem’s 6th CD Golemology was held at the Loft in Ithaca, New York. The Electric Golem is an avant-garde synthesizer duo featuring Trevor Pinch and James Spitznagel, that has been in existence for about ten years.
Trevor Pinch is a local sound artist and professor at Cornell University. He is an STS (Science and Technology Studies) and Sound Studies scholar. As a key thinker of STS, Trevor is the coproducer of theories about Sociology of Scientific Knowledge, Social Construction of Technology (SCOT), and the role of users in technological history and innovation. However, Trevor’s interest in dates back much farther; he built his first modular synthesizer when he was a physics student in London in the 1970s.
The other half of The Electric Golem, James Spitznagel, is a multi-media artist who uses the iPad as a musical instrument and to create digital paintings. While he has played many roles in the music and culture industries—guitarist in a rock band, record store owner, art gallery and guitar shop investor, and even business manager for the Andy Warhol Museum—he moved to Ithaca to focus on producing abstract art: digital paintings and experimental, improvisational music. Being an energetic and enthusiastic person who has unrestrained fantasies, James finds that everything around him can be his inspiration.
Pinch and Spitznagel formed the group after Spitznagel read Analog Days: The Invention and Impact of the Moog Synthesizer (by Trevor Pinch and Frank Trocco) and realized Pinch also lived in Ithaca. Spitznagel simply looked his name up in the phone book and called him up: “I go, ‘is this Trevor Pinch?’ He said, ‘yes.’ I said, ‘well, you don’t know me, but I just read your book and I love it.’” And then they got together for a beer and have been best friends and collaborators ever since. Once Spitznagel heard about Pinch’s homemade synthesizer, he asked Trevor to try to make something together and it turned out to be a fascinating mixture of analog–Trevor’s synth, Moog Prodigy, and a Minimoog–and James’s digital instruments.
Building from this first moment of discovery, The Electric Golem’s music is electronic, experimental, and totally improvised. Typically, the pieces of music last twenty minutes to half an hour and expresses their interaction with the machines and with each other in the studio. James is much more controlling of the tone and rhythm, and patches the sound as he goes along, whereas Trevor is much more about making spontaneous weird sounds. They complement each other and the creation process is usually by random and spontaneous, as Spitznagel describes: “I didn’t tell Trevor what to do or what to play, but I said, here’s the piece of music I’ve written. He just instinctively knew what add to it.” Reciprocally, “he might just play something that I go, oh, I can weave in and out of the ambient sound he’s putting there.”
For the duo, the process of producing music becomes a shared experience with their listeners. The music is ever changing and evolving. In addition, unexpected drama adds vitality to the palette. “The iPad might freeze up or synthesizer might break somehow,” Spitznagel notes, “that’s happened to us, but we carry on. Like Trevor looks at me and says, it’s not working there. Or, I look at him and go, I have to reboot my computer, it’s not working. But, those times actually inspire us to try new things and go beyond what we are doing.” James explained. Their inspiration comes from the unknown, which just emerges from their practice. “Generally, this sort of music is completely unique to Electric Golem.” Trevor concluded.
The name “Electric Golem” comes from a series of books with Golem in the titles that Trevor collaborated on with his mentor Harry Collins. “The golem is a creature of Jewish mythology,” Pinch and Collins wrote in The Golem, What You Should Know about Science, “it is a humanoid made by man with clay and water, with incantations and spells. It is powerful, it grows a little more powerful every day. It will follow orders, do your work, and protect you from the ever threatening enemy. But it is clumsy and dangerous. Without control, a golem may destroy its masters with its flailing vigour” (1). Noting Trevor’s association with the concept of the Golem, Spitznagel added the “Electric” twist not just as a metaphor for their sound but also because “it’s kind of like a retro name.” The Electric Golem mushroomed from there, and in the past decade they have had many invitations and bookings to play out, receiving the first recording contract from the Ricochet Dream label, and have played with a bunch of notable musicians, such as Malcolm Cecil of Tonto’s Expanding Head Band, Simeon of Silver Apples, and “Future Man” (aka Roy Wooten), and they haven’t stopped there.
According to Pinch, the key feature of The Electric Golem’s music is its ability to encompass different moods. “I think Electric Golem has become good at one thing: its changing and transitioning from one sort of mood of music to another. And we have become quite good at those transitions. I think people would say that’s what they kind of like about us.” These sorts of slow transitions construct a unique texture of sound that can be quite cinematic, so much so that in 2012, the Electric Golem performed the accompaniment to the silent movie A Trip to the Moon, a special Cornell cinema event. Overall, as improvised experimental music, it is sometimes challenging to listen to, with no regular rhythm or reliable melody. Trevor produces warm, rich drones from the analog side that contrast with the sharper digital rhythms that James programs. In short, the Electric Golem varies between these two affects but the music goes far beyond the representation of emotional states; sometimes it conjures up the feeling of the vastness of space and time.
Experimental music, is a collaboration and negotiation process between instruments and their users. No matter if analog or digital, instruments have autonomy; they are non-human actors with their own agency to some extent. As Trevor Pinch intimates, “I understand the general sort of sound that can be produced, but the particular details of how it will work out, you don’t really know, that’s much more spontaneous, you have to react to that.” Instruments can often be uncontrollable–making their own sounds—so that Electric Golem must respond in kind. “So, it’s sort of like higher level meta-control versus actually doing what you’re doing in response to the instrument that combines together,” Trevor describes, “which I think is the secret to controlling these sorts of instruments.” It is incredible that Pinch and Spitznagel know each other so well—and each know their instruments so well–that they can improvise for long periods with no trouble. Trevor says: “Follow the use of these instruments! Follow the instruments! They are not essentialized. They are just stabilized temporarily.”
On the whole, The Electric Golem shows an artistic form which breaks the traditional paradigm, deconstructs and then reconstructs it, seeking to free sound from the instruments. Their music is beyond pure melody and rhythm, beyond the expression of existence, expressing more of an aesthetic state of transcendence. They challenge what music is, and what musical instruments are; they challenge divisions between the identities of engineer and musician. Electric Golem’s music co-constructs art and technology and binds them together; art, for them, is a mode of presenting technology, and vice versa, technology is a pathway through which art can flourish.
My favorite Electric Golem piece is called “Heart of the Golem.” What is the heart of the Golem? According to Pinch, “It is a mystery, a process of unfolding and discovery. It is somewhere where analog and digital sound meet, and an improvisation.” What the magic is remains unknown and unlimited, just like the future of the Electric Golem.
Featured Image: Courtesy of The Electric Golem
Qiushi Xu is a PhD candidate in the subject of Philosophy of Science and Technology in Tsinghua University, Beijing and in a joint PhD program in the Department of Science and Technology Studies in Cornell University, working with Prof. Trevor Pinch. Her research areas are Sound Studies, STS, Cultural Studies and Gender Studies. Her current research focuses on the sociology of piano sound and the negotiation and construction of piano sound in the recording studio (PhD dissertation), gender issues in recording industry, experimental music, auscultation and sound therapy. She holds an MA in Cultural and Creative Industries from King’s College London; a BA in Recording Arts and a BA in Journalism and Communication from the University of China, Beijing. She is also an amateur pianist, writer, and traditional Chinese painter. As a multiculturalist, she is am fascinated by different forms of art and culture in different cultural contexts.
On Sunday, February 21, Atlanta-based hip-hop photographer Gunner Stahl will be DJing at a raw space being built at 4317 Beverly Boulevard in Los Angeles’ Koreatown as part of the Red Bull Music Festival. Red Bull suggests that many of the photographer’s artistic subjects, such as Tyler the Creator, Playboi Carti, Lil Uzi Vert, Gucci Mane, and/or The Weeknd might make guest appearances during his set. This star-studded stage with financial backing from the drink that gives you wings will stand across the street from Vilma’s Thrift Store, DolEx Dollar Express, Gina’s Beauty Salon, and Botanica Y Joyeria El Milagro. Tickets are a modest $15. At first glance, the location choice might seem odd; why not the legendary Wiltern Theater just down the street on Western? Or why not set up a stage inside MacArthur Park? Those are definitely options, and many performers do grace the stage of The Wiltern for fans in Koreatown and the greater Los Angeles area. However, for those who know Los Angeles’ Koreatown gets down, discounted snacks and pedicures a stone skip away from millionaires sounds just about right.
Figuring out these connections between sound, capital, culture, ethnicity, and art in LA’s Koreatown has been a popular pursuit in recent years. The year was 2014. The place was The Park Plaza Hotel on the outskirts of Los Angeles’ Koreatown. The people performing were TOKiMONSTA (Jennifer Lee), Far East Movement (Kevin Nishimura, James Roh, Jae Choung, and Virman Coquia), Dumbfoundead (Jonathan Park), and others. The reporter was Erik Kristman for Vice Media’s Thump. In the article titled “SPAM N EGGS Festival Was a Window to LA’s Multiculturalist Underground Movement,” Kristman proclaims: “Koreatown’s spectrum of sound, a culture hidden beneath its mid-Wilshire scenery, is no doubt one of the few remaining jewels of the LA underground.”
In Club Cultures: Music, Media, and Subcultural Capital (1996), Sarah Thornton writes that DJs “play a key role in the enculturation of records for dancing, sometimes as an artist but always as a representative and respondent to the crowd. By orchestrating the event and anchoring the music in a particular place, the DJ became a guarantor of subcultural authenticity” (60). Asian American DJs performed in Koreatown, so the electronic music and hip hop they mixed was enculturated not only with a Los Angeles neighborhood flair but also with an ethnic twist.
The Park Plaza Hotel, now The MacArthur, has its own important history as a venue as well. Built in the 1920s by prominent Los Angeles-based architect Claud Beelman, the building has hosted the racially exclusive Benevolent and Protective Order of Elks, night clubs such as Power Tools with attendees such as Andy Warhol, and has been a site of numerous films and music videos such as Kendrick Lamar’s “Humble” (2017). It survived the demolishing of similar Art Deco buildings during the 1980s. It survived the 1992 Los Angeles riots following the acquittal of four police officers who beat Rodney King and the killing of 15-year-old Latasha Harlins by Soon Ja Du, the Korean-born convenience store owner of Empire Liquor on 91st Street and Figueroa Avenue. It survived, if not flourished, in the subsequent gentrification of the Wilshire Center area with eager real estate agents and endowed buyers who are made nostalgic by the building’s Art Deco façade. The right DJs playing in a prime spot such as The MacArthur could definitely guarantee a level of Los Angeles subcultural authenticity for attendees. But what kind of authentic? And was that something anyone was trying to go for?
Kristman’s caricaturization of Koreatown certainly reveals how this visage of authenticity affected him. In his words, Koreatown is a diamond waiting to be mined. Koreatown is hidden. Koreatown’s “spectrum of sound” takes the singular verb “is,” meaning it functions as a unified, indistinguishable whole. Kristman has “no doubt” about his analysis of his authentic trip to Koreatown.
The openers of Spam N Eggs that night were two techno DJs and producers named MALT (Andrew Seo) and Eat Paint (Vince Fierro). Together, they run the Los Angeles-based Leisure Sports Records. We met at the Seoul-based coffeehouse Caffé Bene in Los Angeles to share misugaru lattes and talk about Kristman’s statement.
“I definitely wouldn’t call ‘Koreatown’ very underground,” says Vince. “It’s certainly become a new social center to LA’s night life, and there was a time when there was a feeling of great potential for a solid underground movement. But sadly, there have not been any significantly artistic home-grown breakthroughs coming from K-Town.”
Vince continues: “Rather, it serves as a new landing pad for the very commercialized Korean hip-hop and EDM cultures in Los Angeles. These genres dominate the K-Town club landscape. Unfortunately [pause] to me, anyway [pause] it’s success not won with any kind of daring artistry or underground legitimacy but rather with familiar aesthetics and neon lights.”
“[Los Angeles] helps them, too,” adds Andrew. “They’ll close off streets and bring in vendors because it gets people out spending money. A lot of the Korean stars come out for these events, but the thing is [pause] what kinds of people are these events attracting? Obviously, Koreans, or people that are fans of Korean music. I think Korean people here have a lot of pride, and they see that there is a rise in the culture and the area’s popularity and they’re jumping on that. They’re trying to make it bigger and better. If you walk around Koreatown, you’ll see gentrification happening everywhere.” He references the Wilshire Grand Center, the Hanjin Group-owned skyscraper that stands taller than any other west of the Mississippi, and its surroundings as evidence.
Urban studies carried out by Kyonghwan Park and Youngmin Lee, Kyeyoung Park and Jessica Kim, and others on Koreatown’s fraught relationship with surges of capital have made similar acknowledgments in wonderful detail. These surges are not evenly distributed among clubs; there are many more “secret” dimly-lit rave spots that pop up throughout the district than there are widely advertised above-ground clubs in Koreatown. Even relatively established clubs such as Union at 4067 West Pico Boulevard or Feria at 682 Irolo Street were not glamorous (and both have closed since the time this recent interview was conducted); they are surrounded by predatory lending offices and abandoned shops. Andrew gave me the address of an upcoming rave spot in Koreatown; it was basically under an apartment complex.
“I think they just want to bring what they build in Korea over here because that’s how they do it over there,” adds Andrew. “They just have apartments and then clubs and restaurants underneath or underground. It’s kind of like how Tokyo is.”
If this “hidden, underground” Koreatown culture does exist, as Kristman suggests, then finding it requires ignoring the flashing lights of Spam N Eggs and seeking out the darker warehouse raves. It also requires a level of suspended disbelief that Koreatown is untouched by hipster gentrification and instead an embracing of a subcultural essence that goes beyond city architecture and real estate. The physical space of sections of Koreatown might not be as important as the potential for the production of space in terms of creating sonic contact zones.
The zones created by artists such as Malt and Eat Paint are mobile and fleeting as they pop up whenever and wherever these DJs perform. Like Josh Kun famously put forward in his book Audiotopia: Music, Race, and America (2005), the music these musicians produce and mix has the ability to create audiotopias “of cultural counter that may not be physical places but nevertheless exist in their own auditory some-where” (2-3). Electronic music, and perhaps similarly this “jewel-like” spectrum of Koreatown sound, has the ability to implant identity into the buildings and surrounding neighborhoods. What once was a Mexican restaurant and is now abandoned becomes a pulsating techno club attracting those Angelenos who shy away from the more commercial scenes.
Perhaps Kristman was focusing more on the Asian American DJs themselves than the types of music they were spinning or The Park Plaza Hotel and its situation in Koreatown. As Asian Americans, these DJs represent and are representative of an authentic subculture to which Kristman bears witness. However, many artists shy away from or sometimes outright deny any racial or ethnic connections being made between their art and their identities. Andrew and Vince shared personal and well-known examples of ambivalent attitudes toward such labeling. Jason Chung, also known as Nosaj Thing, is one of the best-booked electronic performers today, flying around the world sponsored by Adidas or playing huge shows with Flying Lotus. Vince, who worked very closely with Jason just as his career was taking off, reflects on Nosaj’s rise: “Everyone here in K-Town thinks Nosaj Thing is a god. But if you ask him about his pride in being Korean, he won’t say anything.”
Andrew adds: “It’s just like how Qbert is for the Filipino community – that’s who Nosaj Thing is for Koreans today. When I went to South Korea to perform, they would ask me how I was affiliated with him, although I’m not really. South Koreans are amazed to see a Korean guy make it in the music industry in America with a sense of originality, not having to sell out.”
Both Andrew and Vince shift the conversation suddenly to Keith Ape and his debut as a trap music artist. Keith Ape’s success was due in part to spectacle (as the genre demands), to the power of hallyu promotion, but more so to simple respect from established artists such as Gucci Mane and Waka Flocka Flame. In a Noisey documentary about his first U.S. performance at South by Southwest (SXSW) in 2015, Keith Ape is translated as saying: “You know, I’m Asian. And I heard stories of how Asians are still looked at as outsiders in the States. And I heard it’s even worse when it comes down to hip-hop.”
While his successful Atlanta trap-style set at SXSW ultimately assuaged those fears of acceptance, for many beginning and working Asian American DJs and performers, this perceived and sometimes enforced musical barrier is daunting. While Andrew seemed to have his criticisms about how Korean promoters of Korean artists seem to be strictly focused on the commercial payoff of such events, he did not condemn their tapping into the United States market. Furthermore, he never mentioned that performing in the electronic music genre was either assisted or hindered by his ethnicity. Rather, much like Nosaj Thing, Malt lets the music do its work and create an audiotopia in which race and ethnicity are not under the spotlight. Literally, most of the shows Malt performs at do not feature the performer; the DJ is often in the dark, putting the focus almost exclusively on the music.
Vince adds: “Korean American artists like Nosaj Thing and TOKiMONSTA and David Choe – all these people are doing their own thing. They’ve got these ‘don’t see me as Asian’ mottos, these ‘just think I’m dope’ vibes.”
Instead of searching for authenticity in the racial or ethnic identities of performers, Andrew is more interested in breaking stereotypes about the dangers associated with techno music, raves, and drug use. Andrew concludes: “I think first impressions are very, very important to Korean people. Looks are everything. South Korea is like the biggest plastic surgery country in the world. I went to Korea to visit my grandma, who I hadn’t seen in a long time, and all she would ask me was like, ‘Are you eating well? Look at your hair!’ Just purely about my looks. I was telling her, ‘Grandma! I run a label back in LA! I’m trying to be a musician!’ At our events, random Korean people walk by, they’ll come in for five seconds, listen to the music, and label it as ‘drug music,’ like something you listen to when you’re messed up. The same thing could be said about trap or EDM, right? But they don’t associate it with that. Hopefully, if the right timing comes, we can change that somehow.”
Featured Image: TOKiMONSTA by Twitter User Henry Faber, 2011 (CC BY-NC 2.0)
Shawn Higgins is the Academic Coordinator of the Undergraduate Bridge Program at Temple University’s Japan campus. His latest publication is “Orientalist Soundscapes, Barred Zones, and Irving Berlin’s China,” coming out in the 2018 volume of Chinese America: History and Perspectives.
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