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GLaDOS, the Voice of Postfeminist Control

Warning, spoilers ahead. Image borrowed from ElderGeek.

Much has been written about Portal, it has won at least seven “Game of the Year” awards and has been ranked as the “Best Game of all Time” by Gamesradar. Perhaps because both the hero and antagonist are women, it has also been the object of several cultural critiques. One blogger writes, “GLaDOS [the game’s villian] is the archetypical oppressed woman.” In an article published by GamePro (a mass-market game review magazine) GLaDOS is considered a “feminist icon.” Although “feminist icon” is a bit extreme, GLaDOS does have a lot to do with feminism. When seen in light of Rosalind Gill’s (2007) essay, “Postfeminist media culture,” GLaDOS, and her wry, disembodied voice, hold striking parallels to the immanence of surveillance in today’s world.

GLaDOS and Chell. Borrowed from gryphonworks @ deviantART.

At their core, the games in Valve Software’s Portal series are relatively straightforward: you are put in control of a female character named Chell, who is attempting to escape from the Aperture Science Laboratory complex. Equipped, mainly, with a portal gun (think Yellow Submarine, “Hole in My Pocket”), Chell traverses precipices, laser drones, acid pits and everything in-between.  As she navigates and manipulates these obstacles, a disembodied Orwellian voice guides Chell from one puzzle to the next.  This is the voice of GLaDOS (Genetic Lifeform and Disk Operating System), a self-aware computer who runs the joint (at least in Portal 1) and is keeping you around for further “testing.” Where Portal is claustrophobic, just you and GLaDOS, Portal 2 is a little more dynamic. A third character, Wheatley, is introduced. In both games, however; there is an inescapable feeling of surveillance and scrutiny. GLaDOS’s monotonous voice is everywhere, the robotic platforms of the Aperture complex are the only appendages of her body to be found.

What to make of the GLaDOS’s character? Although she is helpful at first when guiding Chell through the early tests, GLaDOS quickly adopts a sarcastic tone – putting Chell down, and belittling her mistakes. G. Christopher Williams of PopMatters reads into the backstory a bit. He points out that GLaDOS is modeled on the personality of the Aperture Science CEO, Cave Johnson’s, wife: Caroline. In the second game there is a tape of Johnson elaborating:

Brain Mapping. Artificial Intelligence. We should have been working on it thirty years ago. I will say this—and I’m gonna say it on tape so everybody hears it a hundred times a day: If I die before you people can pour me into a computer, I want Caroline to run this place.
Now she’ll argue. She’ll say she can’t. She’s modest like that.
But you make her.
Hell, put her in my computer. I don’t care.

GLaDOS, then, has a bit of a history. Within this history there is a glass ceiling.  GLaDOS has had a dampening sphere installed to limit her “irrational thinking,” and curb her “misbehavior.” Tellingly, this sphere whispers terrible ideas to her in a babbling male voice. At the end of Portal 1, Chell destroys the dampening sphere, and GLaDOS is free to get revenge on the society that has caged her. At this key moment, the tonality of her voice shifts from accommodating to sultry.

This change in voice accompanies a change in disposition. As Chell continues her adventures in Portal 2, GLaDOS returns with a set of suspiciously cutting remarks. Several barbs are made about Chell gaining weight, being unintelligent, and being adopted.  In the sequel, GLaDOS is especially critical of Chell’s body. These pot-shots figure perfectly into Gill’s  (2007) hallmarks of postfeminism: 1) the increased self-surveillance of the female body, 2) the increase of surveillance in new social sectors, and 3) a focus on the psychological transformation of one’s self, or interior life. Chell, the avatar, isn’t being judged on her weight (or lack thereof). Instead, GLaDOS’s remarks cut to the player, who recognizes that neither they nor Chell fit GLaDOS’s ideal. Although, in the narrative, GLaDOS typifies an extension of invisible and disembodied surveillance into new spheres of life, her comments act to foster self-surveillance in the embodied player.

GLaDOS’s comments have even jarred some users in the Steam Users’ Forums (Steam is Valve’s online distribution platform). In a thread entitled, “Portal 2 Sexist,” one user, loodmoney, asked if anyone else found GLaDOS’s fat jokes off-putting. To this, another user, Killalaz replied, “GLaDOS is trying to discourage/dishearten the testers. Chell is a woman, what bothers a woman more than being called fat? Not much. . .psychological warfare so to speak.” Although Killalaz may be reading too literally into Portal 2’s narrative, he is right about one thing: to some extent, GLaDOS, and therefore Valve Software, is waging psychological warfare on us all. Later in the thread another user, BC2 Cypher, demonstrates the extent that attitudes of self-surveillance can work to mold one’s psyche, “I don’t see the issue he’re. I actually used to BE fat. Lost 72 pounds when I was 15. 232 – 160. It’s not like Chell is even fat. That is the joke.” The real joke, if there is one, is that so many players are content to reduce GLaDOS’s comments to a self-contained dialogue between fictional characters. What is heard, actually, relates directly to the way dialogue from Portal is internalized. In these forums, the voice of GLaDOS is reproduced; it mediates the bodies of some fans (by supposing an ideal weight), and surveils the bodies of others (by guiding the dialogue).

But, when I play Portal, I occasionally smirk at GLaDOS’s comments. They are cutting satire. If GLaDOS is a feminist icon, it is because she is a voice that everyone carries with them at all times. The voice in our heads, that causes us to judge and shape ourselves, while simultaneously passing unkind judgment on to others. GLaDOS is iconic of the postfeminist condition – a condition where surveillance is assumed and internalized. And, our bodies are shaped through the hyper-mediation of games like Portal, and characters like GLaDOS, as they replicate themselves in web forums, and in our own voices.

AT

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Hearing Queerly: NBC’s “The Voice”

A young Latinx woman with short slicked-back hair is singing into a microphone with her eyes closed and er mouth open.

DOI: https://doi.org/10.59350/mhdvf-97d24

Tuesday, April 26, 2011 turned out to be a red-letter day for prime time Sapphism. The Fox smash, Glee, continued its hamfisted campaign against teen bullying with a subplot about the label-averse Santana scheming to bring her lesbian (or “Lebanese”) love for Britney to fruition. Airing opposite this “Born This Way”-anchored, supersized Glee, was the debut of the vocal reality competition series, The Voice on NBC. Remarkably, not one, but two out lesbians survived the first elimination round of the show’s blind auditions: Vicci Martinez from Tacoma, WA, and Beverly McClellan from Ft. Lauderdale, FL.

The Voice pitches itself as the democratic alternative to FOX’s American Idol. Whereas Idol’s early audition rounds derive considerable schadenfreude from oddball characters excluded from the expansive realm of what is deemed “pop hot”–remember Kenneth Briggs, the infamous “Bush Baby”?–The Voice eliminates looks altogether from the audition process, including the panel’s ability to look at the singers onstage. Seated in hydraulically-controlled swivel chairs evocative of Dr. Evil’s high-backed perch, the celebrity panel of coaches (not “judges”)–Christina Aguilera, Cee Lo Green, Adam Levine of Maroon 5, and country hunk, Blake Shelton–have their backs to the stage at the beginning of each performance. Only when the singer’s voice sufficiently moves a coach does he or she press a button to swing around and face the talent. If none of the four coaches turns around before the song ends, the singer is eliminated and sent away with only two-and-a-half glorious minutes on national TV as a consolation prize.

While latter-day Idol has increasingly focused on the “total package,” sometimes excusing vocal defects for good looks, performance prowess, and passion (“I had fun with it” is the mantra of anyone who’s suffered a tepid response from the judges, and “you look great tonight” is what a judge says when someone biffs their vocals), The Voice purports to strip away the smoke and mirrors of performance—at least in the live selection process—in order to focus exclusively on vocal talent. Furthermore, as “coaches,” the celebrity panel is meant to cultivate talent rather than simply eviscerate bad performers for the audience’s amusement. As Cee Lo opines in the premiere episode: “it’s not about the judgment; it’s about the journey.” (Has reality competition taken a critical turn from the critical turn? But that’s another topic.) Idol has been explicitly called out on the show, from Adam Levine’s reassurance to dejected contestants that “The people we are not turning our chairs around for could win American Idol,” to the sensational rehashing, ad nauseum, of Frenchie Davis’s disqualification from the Idol competition for nude photos nearly a decade ago.

As the anti or alterna-Idol, The Voice–complete with kitschy, faux Futurist set pieces–would have us believe that truly anyone from anywhere could be a vocal superstar, whether they’re fat, thin, chinless, hirsute, gorgeous, hideous, straight, gay, Mormon, or dykey. The disparate optics offered by Vicci Martinez and Beverly McClellan, the two lesbians who won the celebrity panel over with their raw-throated rock vocals (right in the pocket of what we might call the Etheridgean mode), would seem to affirm the show’s “blind” ethos. Martinez’s audition was shot so that just like the coaches, the TV audience couldn’t see the singer until she was selected. In the package leading up to her performance, we are made privy to her coming out story, offered a glimpse of her skinny jeans and boots, and invited to “listen along with our coaches and see if you would pick Vicci Martinez.”

As it turns out, Martinez is quite a little hottie: a lesbian heartthrob in the making with a cute asymmetrical shag, winning smile and sensibly curated fashion (think PacNorthwest sportif meets urban hipster enclave).

McClellan, meanwhile, offers an “edgier” look that complements her ethos of fighting–in her own words–“against the man.”

TV audiences see McClellan before hearing her, creating some element of narrative suspense: we anxiously await “the reveal” should one of the coaches select McClellan for their team, only to swivel around to confront a bald, bad-ass dyke with ample tattoos, piercings and leather wrist accoutrement, chewing on Janis Joplin’s “Piece of My Heart” with barroom tenacity.

The queer blogosphere has certainly picked up on Martinez and McClellan’s success on the show. (As of this writing, Martinez has already advanced passed the “Battle Rounds” to the live shows where audience members are are allowed to vote). After Ellen and Unicorn Booty posted items immediately, encouraging queer audiences to tune in, while After Ellen followed up with extended interviews, first with Martinez, then with McClellan. Both were asked about whether or not the format of The Voice made it “easier” for queer contestants to succeed without being judged for their appearance. Martinez famously bowed out of the Hollywood rounds of American Idol because producers asked her to buy a new wardrobe (read, “femme up” a bit), so she offered a more affirmative response in line with The Voice’s own rhetoric of leveling the playing field. McLellan, meanwhile, offered a goofy “one love” answer to the question, evoking a universal vibe of human generosity. Different as their public temperaments may be, both have been praised for amplifying lesbian visibility on network television.

Though some robust, “score two for the team” chest-bumping is surely in order after the success of these Sapphic sirens, how might we actually move past the greater frenzy for queer visibility to better grasp how lesbianism fits, or inevitably fails to fit, within the pop landscape? In other words, what would happen if we weren’t so quick to celebrate these “aren’t-we-GLAAD?” moments of prime time visibility, but instead took to heart The Voice’s premise about prioritizing listening?

Throughout the institutional life of queer studies, debates about lesbian visibility have unfurled in elaborate fugue-like variations. Rather than rehash them here, allow me to commit the theoretical heresy of constructing a binary in order to highlight some key positions. In the “real” world of mainstream LGBTQIA organizations and cultural producers, quantifying positive representations of queer folk qualifies as measuring progress. The more gays and lesbians we see on screens big and small, the logic goes, the better the world gets. In the more rarified realms of queer theory (my own habitat), this desire for representation and belonging calls forth the very crisis inherent in politicizing visibility as an end in itself. Film and media scholar, Amy Villarejo, explains this dynamic best when she remarks in Lesbian Rule that “the common sense of visibility is that it does both [parlays representation’s double meaning as ‘portrait’ and ‘proxy]: by appearing, so it would go, we belong…[but]…to present lesbian as image is to arrest the dynamism such a signifier can trigger” (14).

What, then, would be the sonic dynamism of lesbianism? Is it a transformative “grammar” that modifies the terms with which it becomes intimate? (Villarejo explores this possibility in her book.) Is it in the grain of a voice?

Far be it from me to theorize the “butch throat” here, as my dear pal and colleague Elena Glasberg already has with more eloquence and profundity than my mind can muster these days; but even if we hadn’t been primed by the show’s intro packages, might we not have heard the lesbianism in Martinez and McClellan’s throats? In their urgent, tremulous and toothsome strivings through the repertoires of “fierce females” like Adele and Janis Joplin?

There is something marked, and remarkable, in the yearning and temporal drag (see Elizabeth Freeman’s work) modeled by Martinez and McClellan’s respective vocalities, voices that could only break the surface in a format that (at least initially), thwarts the edicts of visibility: of fashion, generic niches, and the avant sensibility demanded by pop. Instead of being one step ahead, Martinez and McClellan constantly pull us back to something we’ve heard before, often in a half-empty bar that reeks of Bud and Marlboros (both Light). And for letting us hear this again, I’m willing to give The Voice the benefit of the doubt, despite its unwieldy format, liberal use of Carson Daly, and trumped up feud between Adam Levine and the real Xtina. Just maybe in this singing competition’s overdetermined relationship to blindness, we will find enough insight to hear queerly.

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Featured Image: Vicci Martinz by Flickr User Jeff Hitchcock, CC-BY-2.0

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Karen Tongson

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