Welcome to Next Gen sound studies! In the month of November, you will be treated to the future. . . today! In this series, we will share excellent work from undergraduates, along with the pedagogy that inspired them. You’ll read voice biographies, check out blog assignments, listen to podcasts, and read detailed histories that will inspire and invigorate. Bet. –JS
Today’s post comes from Binghamton University junior David Lee, former student in SO! Editor-in-Chief J. Stoever’s English 380W “How We Listen,” an introductory, upper-division sound studies course at Binghamton University, with a typical enrollment of 45 students. This assignment asked students to
write one researched, multimedia blog post on our class WordPress in the style of Sounding Out! on a sound studies topic of interest to you (approximately 1500 words). Your post should involve an issue involving power and social identity, use our in-class readings as a springboard and quotes and analyzes at least 2 in the post, relate our course topic at hand to a contemporary event, conversation, or issue and includes evidence of research of that topic (3-5 quotations/links to credible online sources), include audio, visual, and/or audio-visual elements as a key part of your analysis (this can include recordings, still photos, you tube clips, videos, etc.) and follow SO!’s submission guidelines on form, style, tone, and content: (https://soundstudiesblog.com/to-blog-2/).
For the full assignment sheet, click How We Listen_Final Blog Assignment For the grading rubric, click Blog Assignment Grading Rubric (1). For the full Fall 2018 syllabus, click english-380w_how-we-listen_fall-2018
Mukbang is the newest wave in trends for ASMR; it is an online audiovisual broadcast in which the host enjoys his/her food while interacting with the audience. Adopted from Korea, Mukbang’s literal translation is a portmanteau—it is a combination of two Korean words: “mukja” (let’s eat) and “bangsong” (broadcast). The first time I watched these eating broadcasts was in 2018, before major surgery. Prior to the surgery, I could not eat for twenty-four hours. It came to the point where I was so hungry that I would chew up the meat and spit it out and I would make a mental list of foods that I wanted to eat after the surgery. In an effort to satisfy my hunger, I watched a lot of videos on the Tasty network and stumbled upon Mukbangs. I had heard of the term prior to that day but had never watched the videos myself. The experience could be expressed as an oxymoron: sweet torture. I remember salivating uncontrollably but at the same time watching someone eat began to ease my own stomach.
In recent years Mukbang has blown up on streaming sites like Youtube, and has been met with a subsequent huge audience growth. Mukbang was most notably referenced in the company’s Youtube Rewind 2018 video:
Interestingly, Mukbangs have only been considered ASMR once they were adopted by American content creators. According to journalist Matthew Sedacca, viewers explain that they experience what they call a “braingasm”, described as a tingling sensation down one’s spine from the sounds of cooking and eating. The sizzling sounds of the broth or the slurping sounds of noodles are what is said to relax the listeners. In Touch the Sound, Evelyn Glennie communicates that to hear is to also touch. Likewise, the viewers experience a sensation of touch from the audio and visual elements that the video stimulates. The sounds of food that many associate with tingling, pleasant sensation can also provide viewers with a sense of comfort and reassurance.
In today’s busy society, it is hard to have a formal meal with our family and friends, so oftentimes we are found eating alone. Watching Mukbangs can mitigate the feeling of loneliness through the presence of what Steve Connor calls the vocalic body, so while we are eating alone, the presence of another is real and felt. According to Connor, “[t]he principle of the vocalic body is simple. Voices are produced by bodies: but can also themselves produce bodies. The vocalic body is the idea—which can take the form of dream, fantasy, ideal, theological doctrine, or hallucination—of a surrogate or secondary body, a projection of a new way of having or being a body, formed and sustained out of the autonomous operations of the voice” (35). The voice in these videos takes the form of a body sitting next to us, eating and talking to us.
Simply put, viewers are watching another individual enjoy his/her meal, but Mukbangs have a greater social implication. The rise in popularity of Mukbangs coincide with the rapid technological advancements occurring in society and the shift in entertainment focus on streamable content. Eating is a routine and everyday experience, so Mukbangs portray a vital aspect of life where viewers can passively watch while experiencing the sensory feeling that sound evokes. When the host visually and audibly enjoys his/her meal the viewers can feel the presence of a body ,which accounts for the chills down one’s spine characteristic of ASMR videos. As this phenomenon demonstrates, sound can lessen feelings of loneliness by bringing the audience a sense of human comfort.
Mukbangs are also helpful to those who have restrictions in their diet. For someone who may be deadly allergic to shellfish, he/she can imagine that experience by watching another person enjoy the dish. While it is not the same as twisting off the claws of a lobster and eating the meat, watching and listening to another person do just that allows the viewer to be a part of that experience. Moreover, a deadly food allergy may keep someone from sharing a communal meal with friends; the sounds of a Mukbang video could recreate that experience. Lastly, and no less important, Mukbangs act in opposition to the unrealistic beauty standards of society; while society’s expectations push us to always keep our figure, a Mukbanger’s response is to eat senselessly. Therefore, Mukbangs embody our fantasies; we live vicariously through the broadcaster.
Mukbangs have introduced a new format for cooking shows. Rather than emphasizing cheesy background music and eccentric hosts on cable tv, Mukbangs strip all these effects away, so that viewers can truly appreciate the essence of cooking in the kitchen: it’s not just about what the dish tastes like in the end, but also the auditory experience. On cooking shows, a lot of the focus ends up on what the plate looks like, or what steps go in what order—it is a visual experience, in general. When it comes to Mukbangs, people watching the videos get to enjoy the relaxing sounds of cooking, and the focus is not on copying the recipe: Sedacca states, “with ASMR it becomes more about the sound than the taste.” The alternate format promotes cooking to a larger audience instead of gearing towards stay-at-home moms. Mukbang cooking videos tend to be more of a minimalist everyday perspective rather than displaying cooking as a luxurious commodity. Mukbangs show us that it is no longer about becoming the cook, but appreciating the cooking being done, and the sound adds to the intimacy of the event. With Mukbangs it is as if your mom were cooking in the kitchen.
In doing so, Mukbangs can also advocate for cultural awareness, as viewers are exposed to different foods that the host enjoys. By seeing a host they trust enjoy foreign food, it encourages the viewer to possibly try that food or visit that country in the future. A popular example of this would be when kpop idol Hwasa from group Mamamoo went on a South Korean tv show called I Live Alone and ate gopchang (cattle intestines) at a nearby restaurant. After the video went viral, the Korean BBQ restaurant industry exploded within a day, so much so, that the dish was reportedly sold out in all of Seoul, Korea.
As for me, nowadays I watch Mukbangs when I miss home. Now that I am away at college, many of my meals consist of dining hall food. Where I go to school, Korean restaurants are scarce and do not taste the same as home. There is something about a well-cooked Korean meal that Korean restaurants at school cannot replicate. So, when I am away at college, I often watch Korean Mukbangs to tap into the comfort of home, through sound and images.
Mukbang watchers have an array of audience members; people watch it to lose weight, for ASMR, or simply when they are eating alone. Mukbangs challenge social norms; although it may be rude to slurp spaghetti noodles in public, Mukbang is evidence that some people enjoy those exact sounds. Likewise, as more people begin to live individualistic lives, the eating broadcasts make up for this difference in human interaction. For those trying to lose weight, Mukbangs offer the option of seeing someone “eat their feelings” without you yourself having to overindulge or feel guilt.
More importantly, Mukbang is a relevant example that listening can be a tactile experience: through vibrations and also from sensations through the body. It challenges the listening audience to be present and appreciate the essence of food, and cooking as a sustaining artform. The aforementioned is especially true for cooking shows where the audience listens for the calming sounds that come with cooking instead of listening to what seems like a sales pitch to best copy the recipe. Mukbang makes cooking and, consequently, eating into healing activities instead of something that is reserved solely for those who have the time. Mukbangs are making a social difference by promoting Korean culture, spreading cultural awareness through food, and helping to lessen the feeling of loneliness. While Mukbangs were previously seen as fetishized or weird they are now challenging our preconceived notions on how, what, and with who we should enjoy food.
Featured image: “Korean Food – Korean Kimchi and BBQ Cooking Meat (Creative Commons)” by Flickr user Sous Chef, CC BY 2.0
David Lee is a Korean American Junior at Binghamton University studying Finance and Marketing. In his free time he likes to read, work out, or watch TV. He is an avid fan of Game of Thrones, Rick and Morty, and Got7.
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Toward A Civically Engaged Sound Studies, or ReSounding Binghamton–Jennifer Stoever
Pedagogy at the convergence of sound studies and rhetoric/composition seems to exist in a quantum state—both everywhere and nowhere at the same time. This realization simultaneously enlightens and frustrates. The first page of Google results for “sound studies” and “writing instruction” turns up tons of pedagogy; almost all of it is aimed at instructors, pedagogues, and theorists, or contextualized in the form of specific syllabi. The same is true for similar searches—such as “sound studies” + “rhetoric and composition”—but one thing that remains constant is that Steph Ceraso, and her new book Sounding Composition (University of Pittsburgh Press: 2018) are always the first responses. This is because Ceraso’s book is largely the first to look directly into the deep territorial expanses of both sound studies and rhet/comp, which in themselves are more of a set of lenses for ever-expanding knowledges than deeply codified practices, and she dares to bring them together, rather than just talking about it. This alone is an act of academic bravery, and it works well.
Ceraso established her name early in the academic discourse surrounding digital and multimodal literacy and composition, and her work has been nothing short of groundbreaking. Because of her scholarly endeavors and her absolute passion for the subject, it is no surprise that some of us have waited for her first book with anticipation. Sounding Composition is a multivalent, ambitious work informs the discipline on many fronts. It is an act of ongoing scholarship that summarizes the state of the fields of digital composition and sonic rhetorics, as well as a pedagogical guide for teachers and students alike.
Through rigorous scholarship and carefully considered writing, Ceraso manages to take many of the often-nervewracking buzzwords in the fields of digital composition and sonic rhetorics and breathe poetic life into them. Ceraso engages in the scholarship of her field by demystifying the its jargon, making accessible to a wide variety of audiences the scholar-specific language and concepts she sets forth and expands from previous scholarship (though it does occasionally feel trapped in the traditional alphabetic prison of academic communication).. Her passion as an educator and scholar infuses her work, and Ceraso’s ontology re-centers all experience–and thus the rhetoric and praxis of communicating that experience–back into the whole body. Furthermore, Ceraso’s writing makes the artificial distinctions between theory and practice dissolve into a mode of thought that is simultaneously conscious and affective, a difficult feat given her genre and medium of publication. Academic writing, especially in the form of a university press book, demands a sense of linearity and fixity that lacks the affordances of some digital formats in terms of envisioning a more organic flow between ideas. However, while the structure of her book broadly follows a standard academic structure, within that structure lies a carefully considered and deftly-organized substructure.
Sounding Composition begins with a theory-based introduction in which Ceraso lays the book’s framework in terms of theory and structure. Then proceeds the chapter on the affective relationship between sound and the whole body. The next chapter investigates the relation of sonic environments and the body, followed by a chapter on our affective relationship with consumer products, in particular the automobile, perhaps the most American of factory-engineered soundscapes. Nested in these chapters is a rhetorical structure that portrays a sense of movement, but rather than moving from the personal out into spatial and consumer rhetorics, Sounding Composition’s chapter structure moves from an illustrative example that clearly explains the point Ceraso makes, into the theories she espouses, into a “reverberation” or a pedagogical discussion of an assignment that helps students better grasp and respond to the concepts providing the basis for her theory. This practice affords Ceraso meditation on her own practices as well as her students’ responses to them, perfectly demonstrating the metacognitive reflection that so thoroughly informs rhet/comp theory and praxis.
Chapter one, “Sounding Bodies, Sounding Experience: (Re)Educating the Senses,” decenters the ears as the sole site of bodily interaction with sound. Ceraso focuses on Dame Evelyn Glennie, a deaf percussionist, who Ceraso claims can “provide a valuable model for understanding listening as a multimodal event” (29) because these practices expand listening to faculties that many, especially the auditorially able, often ignore. Dame Glennie theorizes, and lives, sound from the tactile ways its vibrations work on the whole body. From the new, more comprehensive understanding of sound Dame Glennie’s deafness affords, we can then do the work of “unlearning” our ableist auditory and listening practices, allowing all a more thorough reckoning with the way sound enables us to understand our environments.
The ability to transmit, disrupt, and alter the vibrational aspects of sound are key to understanding how we interact with sound in the world, the focus of the second chapter in Sounding Composition. In “Sounding Space, Composing Experience: The Ecological Practice of Sound Composition,” Ceraso situates her discussion in the interior of the building where she actually composed the chapter. The Common Room in the Cathedral of Learning, on the University of Pittsburgh’s main campus, is vast, ornate, and possessed of a sense of quiet which “seems odd for a bustling university space”(69). As Ceraso discovered, the room itself was designed to be both vast and quiet, as the goal was to produce a space that both aesthetically and physically represented the solemnity of education.
To ensure a taciturn sense of stillness, the building was constructed with acoustic tiles disguised as stones. These tiles serve to not only hearken back to solemn architecture but also to absorb sound and lend a reverent air of stillness, despite the commotion. The deeply intertwined ways in which we interact with sound in our environment is crucial to further developing Ceraso’s affective sonic philosophy. This lens enables Ceraso to draw together the multisensory ways sound is part of an ecology of the material aspects of the environment with the affective ways we interact with these characteristics. Ceraso focuses on the practices of acoustic designers to illustrate that sound can be manipulated and revised, that sound itself is a composition, a key to the pedagogy she later develops.
Framing the discussion of sound as designable—a media manipulated for a desired impact and to a desired audience–serves well in introducing the fourth chapter, which examines products designed to enhance consumer experience. “Sounding Cars, Selling Experience: Sound Design in Consumer Products,” moves on to discuss the in-car experience as a technologically designed site of multisensory listening. Ceraso chose the automobile as the subject of this chapter because of the expansive popularity of the automobile, but also because the ecology of sound inside the car is the product of intensive engineering that is then open to further manipulation by the consumer. Whereas environmental sonic ecologies can be designed for a desired effect, car audio is subject to a range of intentional manipulations on the listener. Investigating and theorizing the consumer realm not only opens the possibilities for further theorization, but also enhances the possibility that we might be more informed in our consumer interactions. Understanding the material aspects of multimodal sound also further informs and shapes disciplinary knowledge at the academic level, framing the rhetorical aspect of sonic design as product design so that it focuses on, and caters to, particular audiences for desired effects.
Sounding Composition is a useful and important book because it describes a new rhetoric and because of how it frames all sound as part of an affective ontology. Ceraso is not the first to envision this ontology, but she is the first to provide carefully considered composition pedagogy that addresses what this ontology looks like in the classroom, which are expressed in the sections in Sounding Composition marked as “Reverberations.” To underscore the body as the site of lived experience following chapter two, Ceraso’s “reverberation” ask students to think of an experience in which sound had a noticeable effect on their bodies and to design a multimodal composition that translates this experience to an audience of varying abledness. Along with the assignment, students must write an artist statement describing the project, reflecting on the composition process, and explaining each composer’s choices.
To encourage students to think of sound and space and the affective relationship between the two following chapter three, Ceraso developed a digital soundmap on soundcities.com and had students upload sounds to it, while also producing an artist statement similar to the assignment in the preceding chapter. Finally, in considering the consumer-ready object in composition after the automobile chapter, students worked in groups to play with and analyze a sound object, and to report back on the object’s influence on them physically and emotionally. After they performed this analysis, students are then tasked with thinking of a particular audience and creating a new sonic object or making an existing sonic object better, and to prototype the product and present it to the class. Ceraso follows each of these assignment descriptions with careful metacognitive reflection and revision.
Steph Ceraso interviewed by Eric Detweiler in April 2016, host of Rhetoricity podcast. They talked sound, pedagogy, accessibility, food, senses, design, space, earbuds, and more. You can also read a transcript of this episode.
While Sounding Composition contributes to scholarship on many levels, it’s praxis feels the most compelling to me. Ceraso’s love for the theory and pedagogy is clear–and contagious—but when she describes the growth and evolution of her assignments in practice, we are able to see the care that she has for students and their individual growth via sound rhetoric. To Ceraso, the sonic realm is not easily separated from any of the other sensory realms, and it is an overlooked though vitally important part of the way we experience, navigate, and make sense of the world. Ceraso’s aim to decenter the primacy of alphabetic text in creating, presenting, and formulating knowledge might initially appear somewhat contradictory, but the old guard will not die without a fight. It could be argued that this work and the knowledge it uncovers might be better represented outside of an academic text, but that might actually be the point. Multimodal composition is not the rule of the day and though the digital is our current realm, text is still the lingua franca. Though it may seem like it will never arrive, Ceraso is preparing us for the many different attunements the future will require.
Featured Image: Dame Evelyn Glennie Performing in London in 2011, image by Flickr User PowderPhotography (CC BY-NC-ND 2.0)
Airek Beauchampis an Assistant Professor of English at Arkansas State University and Editor-at Large for Sounding Out! His research interests include sound and the AIDS crisis, as well as swift and brutal punishment for any of the ghouls responsible for the escalation of the crisis in favor of political or financial profit. He fell in love in Arkansas, which he feels lends undue credence to a certain Rhianna song.
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