SO! Reads: “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies
or, Last Summer a DJ Saved My Life
“Hip Hop does work that a lot of other things don’t do” Young Guru (viii).
The way that we imagine English Studies, specifically Composition and Rhetoric (Comp/Rhet), today needs a radical shift. Specifically, we need new techniques for Writing Studies pedagogy to reach students in a more meaningful and contemporary fashion. Todd Craig’s “K for the Way:” DJ Rhetoric and Literacy for 21st Century Writing Studies (Utah State University Press, 2023) both documents the need for this shift and enacts it. Craig’s work enables us to recognize the pedagogical impact on writing that Hip Hop has had over the last 50 years—specifically how the DJ/deejay as twenty-first century new media reader and writer teaches students not just to think about sound, but to compose with it, too.
An Associate Professor of English at CUNY Graduate Center, Craig has little desire to shake the foundations of English Studies, but instead do what Hip Hop has always done—make a way where there is none. The point is to (re)imagine new ways of doing old things; in this case, of teaching and reaching students who arrive in First-Year Writing courses. “K for the Way” does more than demonstrate the ways in which the DJ is a twenty-first century pedagogical savant; it also teaches readers, using DJ Rhetoric and DJ Literacy, about the culture that makes them possible.
This summer, a DJ really did save my life: as someone who feels consistently overwhelmed by the vast nature of scholarly discourse, “K for the Way” gave me a chance to breathe, to identify with something that has been a part of me for the better part of my life, and to see myself in a conversation about a topic I am more than passionate about. For Craig, community, history, and culture are the core of his mission as a scholar, educator, and DJ.
Craig defines several new terms that bridge the worlds of Hip Hop and Composition and Rhetoric. First, we have DJ Rhetoric, which can be understood as the modes, methodologies, and discursive elements of the DJ. For Craig, it “encompasses the quality of oral, written, and sonic language that displays and expresses sociocultural, historical, and musical meanings, attitudes, and sentiments” (23). Next, there is DJ Literacy, which is the “sonic and auditory practices of reading, writing, critically thinking, speaking, and communicating through and with the rhetoric of Hip Hop DJ culture” (23). These two definitions, operating in conjunction, situate the DJ as a kind of griot, a figure that Adam Banks invokes as a carrier of tradition, stories, and histories in Digital Griots: African American Rhetoric in a Multimedia Age (Studies in Writing and Rhetoric) (2011). The mission of the griot is to carry stories and translate them to various audiences while adhering to the rhetorical conventions and modes of whichever audience they find themselves before; similarly, the DJ is responsible for “communicating the pulse and the evolution of a culture that once sat as ‘underground’ but now has dramatically evolved to ‘mainstream’” (25). These definitions serve as guides for the reader as they are tethered to all of the concepts and (re)imagining happening throughout the book.
Craig is intimately close to the work he is doing. He lives and breathes Hip Hop; and what should a book about the Hip Hop DJ be if not written by someone who embodies the role, culture, and practice of DJing? Craig uses a a research methodology known as hiphopography in which Hip Hop ways of being are central to studying it. Coined by James G. Spady, this term is defined as “a shared discourse with equanimity, not the usual hierarchical distancing techniques usually found in published and non-published (visual-TV) interviewers with rappers” (27). Craig states that hiphopography “allowed me to engage a variety of Hip Hop DJs while also maintaining my own shared values and sentiments around my love of Hip Hop culture and DJ practices” (28). Hiphopography constructs a conversational, intimate space—touched by history, culture, and music—wherein the interviewer and interviewee can engage and produce meaningful data. This methodology—and Craig’s many interviews with DJs about their craft—becomes part of the text’s core as we begin to see how Craig’s two-pronged argument connects DJ Rhetoric and DJ Literacy to bring both life throughout the book.
If one understands the DJ as a twenty-first century rhetorician and compositionist and considers the ways in which the DJ is a cultural meaning-maker, sponsor, and master sampler, then one can clearly see the connections between the DJ, DJ culture, and Writing Studies in the contemporary moment. In the first part of his argument supporting the significance of DJ Rhetoric and Literacy in writing pedagogy Craig asserts that, “it is essential that the academy at large works to strengthen students’ undergraduate experiences by reinforcing their racial, ethnic, and cultural ties” (14). This perspective provides the foundation for the second part of his argument that “the DJ (and thus, Hip Hop DJ culture) is the epicenter of Hip Hop culture’s creation” (23). Taken together, these dynamic arguments make the claim that the DJ offers a powerful model of a new media reader, writer, and critic. Today, our students come to writing classrooms with a “vast array of cultural capital. . .in their philosophical and cultural backpacks” (107). If we, as writing teachers, want to honor that cultural capital and build with it, we should follow Craig’s lead and look toward the DJ for some pointers on how to expand students’ access to a language that represents them.
Readers will also see a developing research agenda in “K for the Way” that thinks toward changing the culture beyond the present, while acknowledging the groundwork laid for the current moment and building genealogically upon that foundation, just as DJs do with sampling. Craig best exemplifies this when he writes, “in order to fully engage in a conversation—whether intellectual, pedestrian or otherwise—that discusses what DJ Rhetoric might look like, one has to think about the cultural and textual lineage of sponsors and mentors” (51). This notion of textual lineage is borrowed from Alfred W. Tatum who explains the term as “Similar to lineages in genealogical studies” and continues to note that textual lineage is “made up of texts (both literary and nonliterary) that are instrumental in one’s human development because of the meaning and significance one has garnered from them” (Tatum, qtd. in Craig, 51). Craig builds upon Tatum’s idea by introducing sonic lineage, which follows the same logic as Tatum’s term, but through sound (51). What becomes apparent, is that the DJ, as a cultural sponsor, can deploy sonic lineage as a way of communicating history and culture to members within and outside of the Hip Hop community and, more specifically, DJ culture.
Chapter three, especially, works at the interdisciplinary junction of Sound Studies, Writing Studies, and Hip Hop studies to convey a clear critique of the dominant discourse surrounding plagiarism. Craig is unsatisfied with the black-and-white conception of plagiarism as it presents itself in the academy. As a result, he moves to inquire “how we as practitioners [of teaching composition] approach citation methods and strategies within a twenty-first century landscape” (75). Craig promptly turns us toward the DJ’s conceptualization of sampling as a citation practice. Sampling in Hip Hop, as defined by Andrew Bartlett, “is not collaboration in any familiar sense of the term. It is a high-tech and highly selective archiving, bringing into dialogue by virtue of even the most slight representation” (77). The highly selective archiving, a.k.a crate diggin’, builds upon the idea of sonic lineage.
For the DJ, the process of diggin’ through crates to find that right sound, that one joint that going to get the party jumpin’, is a key element in the practice of “text constructing” (79). The Hip Hop sample functions alongside an understanding, offered by Alasdair Pennycook, of “transgressive-versus-nontransgressive intertextuality,” which, for an academic audience, complicates the idea of plagiarism.. The DJ becomes a figure through which we can understand intertextuality, sampling becomes the practice through which we can see parallels to citation through text construction, and the mix is where we begin, with the help of Pennycook, to complicate notions of plagiarism. In this chapter, readers are able to understand through sound.
Subsequently, Craig explores the concept of revision as it relates to the DJ’s ability to engage with an emcee on the point of “remix as revision” (107). Building from on Nancy Sommers’ article, “Revision Strategies of Student Writers and Experienced Adult Writers,” Craig lifts and examines four strategies of revision through the lens of the Hip Hop DJ: deletion, substitution, addition, and reordering (Sommers, qtd. in Craig, 107). These practices not only identify the Hip Hop DJ as a master of revision but also center the DJ, in the context of the writing classroom, as a key figure for understanding editorial practice. As teachers of writing—and especially for those of us who are deeply connected to Hip Hop culture—we have traditional scholars, such as Sommers, but we also have the DJ as cultural scholar, which offer new models with communicating and practicing the craft of writing in the twenty-first century.
Chapter Five, which is co-written by Craig and Carmen Kynard, centers on six women DJs: DJs Spinderella, Pam the Funkstress, Kuttin Kandi, Shorty Wop, Reborn, and Natasha Diggs to work toward developing a “Hip Hop Feminist Deejay Methodology” that positions women in Hip Hop culture as a key source of key knowledge production–as meaning-makers, theoreticians, storytellers–and as tastemakers in twenty-first century discourse about education, technologies, race, and gender. This chapter is also apt representation of hiphopography at work, as both Craig and Kynard ground their position in the interviews of these six women deejays, “deliberately situating their stories first… as opposed to the usual academic expectation that a tedious delineation of methods and an extant literature review come before a discussion of the actual subjects” (123).
In part, this chapter focuses on the affordances and limitations—political, social, and economic—present in DJ culture, and the effects it has on these women DJs to make it do what it does. For example, the introduction of the digital software Serato has simultaneously made access to music easier, and complicated access to the cultural archive that made the music possible in the first place. Natasha Diggs, states, “While she values the ability to access mp3 files so readily, she argues a deejay’s research and craft suffer, because many times the mp3 files do not include information about an artist’s name, history, or band” (129). Pam the Funkstress ties this sentiment up nicely when she argues, “There’s nothing like vinyl” (129).
The final chapter is fashioned like a Hip-Hop outro, with Craig leaving with a few parting ideas. Most important among them is his vision of “Comp 3.0,” a version of Comp/Rhet wherein “we have to push the scope of writing and rhetoric—with or without the field’s permission or acknowledgement” (171). For scholars of composition and rhetoric and writing teachers who ground part of their understanding of the field in Black Studies, Hip Hop, and the DJ, we gotta make it do what it do, regardless of who says what! Comp 3.0 does not seek approval or recognition from the powers that be; instead, it focuses on the new ways of thinking and writing, and of teaching, that we are able to conjure—with history, culture, and practice propelling us—when we invoke that which got us to the academy in the first place.
What is at stake, for those of us who engage Black Studies, Sonic Studies, Comp/Rhet, and Hip Hop Studies as critical points of departure for the teaching of writing, is that our presence—our being, methods, and our teaching—is crucial for developing a genealogy of scholars and world citizens who are aware of the myriad possibilities present in the twenty-first century.
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Featured Image: Cover Art for “K for the Way”: DJ Rhetoric and Literacy for 21st Century Writing Studies by Cathey White
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DeVaughn (Dev) Harris is a PhD student studying composition and rhetoric in NYC. His academic interests are mainly in writing studies and pedagogy, but those are often supported by other sub-interests in music, creative writing, African American studies, and philosophy. When not reading or writing, Dev enjoys making music wherever and however possible. He has published music before under the collective AbstraktFlowz.
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REWIND! . . .If you liked this post, you may also dig:
“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist Project—Todd Craig
Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt
SO! Reads: Steph Ceraso’s Sounding Composition: Multimodal Pedagogies for Embodied Listening--Airek Beauchamp
The Sounds of Anti-Anti-Essentialism: Listening to Black Consciousness in the Classroom- Carter Mathes
Contra La Pared: Reggaetón and Dissonance in Naarm, Melbourne–Lucreccia Quintanilla
Ill Communication: Hip Hop and Sound Studies–Jennifer Stoever
SO! Amplifies: Regina Bradley’s Outkasted Conversations
A Listening Mind: Sound Learning in a Literature Classroom–Nicole Brittingham Furlonge
Teaching Soundwalks in a Course on Gentrification, Black Music, and Corporate America
On May 5, 2018, the C-ville Weekly, a newspaper based out of Charlottesville, Virginia, published an article titled “Sex, drugs and rock ’n’ roll: new apartment complex promises at least one of those.” The headline referred to the complex being built at 600 West Main St. in Charlottesville. The complex has since been completed and studio bedrooms currently cost more than $1000 a month. As the C-ville Weekly headline shows, the developers were using the term and connotations of “rock ’n’ roll” to sell exclusive – and in many ways unaffordable – housing.
After reading this headline, I began to develop an idea for a summer course at my institution, the University of Virginia (UVA). I ultimately titled that course “Black Music and Corporate America” which I offered online during the summer of 2021 (syllabus available for download via the link above). Although the course discussed varied content – from the multi-ethnic, multi-racial, and multi-gendered histories of rock and roll to the endorsement of conspicuous forms of consumption in hip hop – I wanted to spend one unit focusing on the interrelationship between music, corporate America, and gentrification. I strove to solidify this connection by assigning two related articles. The first article, by geographer and sociologist Brandi Thomson Summers, argues that black residents in Washington D.C. adopt go-go music as a form of reclamation aesthetics to combat their city’s increasingly rampant gentrification. In the second article, ethnomusicologist Allie Martin conducts a soundwalk of D.C.’s Shaw District to forefront the experience of a black woman in the city and help displace white hearing as the default standard of interpreting sound (see Sounding Out!’s Soundwalking While POC series from Fall 2019). These two articles served as a foundation for one of the assignments the students had to complete in class: conducting a soundwalk of their own in which they had to walk around a field site of their choosing and think critically about the sounds they were hearing.
Throughout the summer sessions, students completed three main assignments related to the course topic. They had to think about marketing themselves and thus wrote a cover letter for a job or internship they were interested in pursuing in the future. We also, as a class, sent a suggestion to literary scholar John Patrick Leary, who has created a list of “keywords of capitalism:” buzzwords that get adopted in corporate lingo; we suggested “rockstar” as a term and offered him a brief explanation why:
Students also had to conduct a soundwalk. I asked them to model it after Martin’s and to also take into consideration Summers’ arguments about gentrification, white policing of black sound, and a community’s response to attempts to silence their music and culture.
The soundwalks I received merit sharing with readers of Sounding Out for three primary reasons: 1) The assignment benefited from the online format, especially since students could conduct soundwalks in Charlottesville as well as in their homes across the country. 2) the students made compelling arguments that deserve recognition. 2) the students brought up issues that teachers interested in assigning soundwalks in the future might want to preemptively address.
Students who walked around Charlottesville focused mostly on The Corner, the portion of the city where most of UVA’s student body eats, shops, and drinks. As one student noted, during the regular semester, hundreds of students populating The Corner on any given day during the semester can silence out – literally – the concerns of the homeless and the panhandlers who make the area their home. However, over the summer, Charlottesville’s Corner becomes significantly less populated and, as this student noted, much more silent. As a result of this silence, pedestrians might be much more attuned to Charlottesville’s rampant inequality. This student, over the course of their summer soundwalk on The Corner, came to a radical conclusion: while communities might need moratoriums on evictions, or moratoriums on construction, maybe Charlottesville needs a moratorium on student noise as well.
In addition to focusing on inequality, many students’ soundwalks pointed out discrepancies between what they saw and what they heard while on their soundwalks. Another student writing about The Corner noted how, as a transfer student, the music that they heard emanating from a barbershop helped make them feel at home in Charlottesville. Businesses on The Corner have historically not been entirely welcoming to people of color. Additionally, most pedestrians and patrons of The Corner are white. However, this student remarked how comfortable they felt on The Corner because they could hear one of their favorite artists, Moneybagg Yo, playing from the sound system of the barbershop they were going to visit. Long before they could visually see the business, the soundscape let this student know they were welcome. In this way, this barbershop helped create a sense of community in a similar way that the broadcasting of go-go music from Shaw’s many businesses helps create in Washington D.C.
Another student focused specifically on the contradictions between the activism they “saw” demonstrated in their upper-class Boston suburb and the activism they “heard” while walking around their neighborhood. This student noted that residents of their neighborhood strove to create an inclusive atmosphere by putting up “Black Lives Matters” and “Immigrants Welcome” yard signs. However, they also cited Jennifer Lynn Stoever’s work – who we read in class – and noted the presence of what Stoever calls the “sonic color line.” As this students’ own field recordings of their neighborhood illuminated, most residents of this neighborhood valued silence. Harlemites during the 1940s and 1950s, as Stoever writes, certainly appreciated restful nights, but her scholarship also demonstrates how dominant narratives constructed black communities as “noisy,” “chaotic,” and “dangerous,” and white ones as “silent,” “efficient,” and “disciplined.” Although residents in this Boston suburb think of themselves as progressive and demonstrate their liberalism through visual signifiers such as yard signs, this student concluded that they still live in a community that privileges certain (silent) soundscapes. In doing so, such communities continue to perpetuate the sonic color line.
Admittedly, several students living in America’s suburbs struggled to conceive of the sounds they heard as worthy of discussion. For instance, the sounds of cars made frequent appearances in their writing but were often dismissed as inconsequential. Instead, students lamented that they were not experiencing a vibrant public sphere that resembled the setting of Spike Lee’s 1989 film, Do the Right Thing (a film we watched together in class), as if that representation wasn’t a very particular historicized and localized representation. On an individual basis, I tried to get students to think more critically about the sounds of cars in their neighborhood. We read about the role of automobile in the development of G-Funk during the early 1990s as well as the death of Jordan Davis, who was murdered in his car for playing rap too loudly. However, neither article resonated with students’ experience on their soundwalks since they were simply hearing cars passing by their houses or driving down the street. Most of the time, they could not tell what type of music was being listened to at all inside the car nor could they hear it emanate onto the street.
Therefore, teachers, depending on the living conditions of their students, might want to preemptively include discussions of car culture within American society. After all, more than go-go music broadcasted from storefronts, or second line parades, or music playing from boomboxes, or the noise of nature, (my) students typically hear cars in their day-to-day life. As a result, teachers assigning soundwalks may want to talk about the role of highway construction and the automobile industry on suburbanization and white flight. Discussions of automobiles within the context of environmental racism might also be useful for students to consider. Steph Ceraso’s Sounding Composition also discusses the immense time and energy corporations have devoted to car sounds and soundscapes within cars, buffering occupants from car noise as well as that of the neighborhoods outside.
In addition, I found that students need a more robust historical understanding of suburbanization in the United States, particularly alongside an understanding of their own racial and ethnic histories. Some students living African American suburbs could have benefited from some contextualization about when and how they came to be. Talking about suburbanization in general, the development of White suburban liberalism in the 1970s and 1980s would have helped the student living in a Boston suburb make more sense of the politics of their neighborhood. Karen Tongson’s Relocations also provides context for shifts in America’s suburban landscape after sweeping changes in immigration law in 1965, as well as a rethinking of expressions of sexuality in the suburbs. These are just some topics I wish I had focused on more to help prepare my students for their soundwalks.
Future teachers may feel inclined to refer to the conclusions my students came to, as well as the literature I wish I had included in course, as they think about assigning soundwalks in their own classes. Both my students and I appreciated the soundwalk assignment and its invitations to listen differently. Teaching soundwalks in a course focusing on “Black music and marketing strategy” prompted my own necessary meditation as a non-Black scholar working in this field. Guided by Loren Kajikawa’s new research on “Music, Hip Hop and the Challenge of Significant Difference” that examines how the popularity of courses on black music help subsidize a university’s classical music offerings, I want to incorporate future discussions of Black music as sonic diversity marketing in contemporary higher ed, both at the microlevel of scholarship and the macro- institutional level, which remains far from equitable despite ongoing challenges to its status quo. For students, the soundwalks–in their words–allowed them to learn about themselves and think differently about the area in which they live. They also become more attuned to their surroundings–questioning what makes a neighborhood and for whom?–and how different cultures use their voices where they live, necessary skills for our moment that will help us envision a world beyond it.
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Featured Image: Wall Mural right next to Bowerbird Bakeshop in Charlottesville, VA, image by Tom Mills, (CC BY-SA 2.0)
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Rami Toubia Stucky is a PhD candidate at the University of Virginia and scholar of the music of the African diaspora, music of the Americas, commercial culture, intercultural exchange, and music and migration. Sometimes he composes/arranges jazz music and plays drums. He is currently writing a dissertation on the arrival of Brazilian bossa nova to the United States during the 1960s. He runs a personal and professional website dedicated mostly to talking about the songs his sister likes.
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REWIND!…If you liked this post, you may also dig all this good stuff about sound studies pedagogy! Good luck with Fall semester, folks!:
The Sounds of Anti-Anti-Essentialism: Listening to Black Consciousness in the Classroom- Carter Mathes
Making His Story Their Story: Teaching Hamilton at a Minority-serving Institution–Erika Gisela Abad
Deejaying her Listening: Learning through Life Stories of Human Rights Violations– Emmanuelle Sonntag and Bronwen Low
Audio Culture Studies: Scaffolding a Sequence of Assignments– Jentery Sayers
Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt
“Toward A Civically Engaged Sound Studies, or ReSounding Binghamton”–Jennifer Lynn Stoever
“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist Project—Todd Craig
SO! Podcast #79: Behind the Podcast: deconstructing scenes from AFRI0550, African American Health Activism – Nic John Ramos and Laura Garbes
Listening to #Occupy in the Classroom–D. Travers Scott
SO! Podcast #71: Everyday Sounds of Resilience and Being: Black Joy at School–Walter Gershon
Sounding Out! Podcast #13: Sounding Shakespeare in S(e)oul– Brooke Carlson
A Listening Mind: Sound Learning in a Literature Classroom–Nicole Brittingham Furlonge
My Voice, or On Not Staying Quiet–Kaitlyn Liu
(Re)Locating Soundscapes of Schooling: Learning to Listen to Children’s Lifeworlds–Cassie J. Brownell
If You Can Hear My Voice: A Beginner’s Guide to Teaching–Caroline Pinkston
Mukbang Cooks, Chews, and Heals – David Lee
SO! Podcast #80: Refugee Realities Miniseries–Steph Ceraso
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