Teaching Soundwalks in a Course on Gentrification, Black Music, and Corporate America


On May 5, 2018, the C-ville Weekly, a newspaper based out of Charlottesville, Virginia, published an article titled “Sex, drugs and rock ’n’ roll: new apartment complex promises at least one of those.” The headline referred to the complex being built at 600 West Main St. in Charlottesville. The complex has since been completed and studio bedrooms currently cost more than $1000 a month. As the C-ville Weekly headline shows, the developers were using the term and connotations of “rock ’n’ roll” to sell exclusive – and in many ways unaffordable – housing.
After reading this headline, I began to develop an idea for a summer course at my institution, the University of Virginia (UVA). I ultimately titled that course “Black Music and Corporate America” which I offered online during the summer of 2021 (syllabus available for download via the link above). Although the course discussed varied content – from the multi-ethnic, multi-racial, and multi-gendered histories of rock and roll to the endorsement of conspicuous forms of consumption in hip hop – I wanted to spend one unit focusing on the interrelationship between music, corporate America, and gentrification. I strove to solidify this connection by assigning two related articles. The first article, by geographer and sociologist Brandi Thomson Summers, argues that black residents in Washington D.C. adopt go-go music as a form of reclamation aesthetics to combat their city’s increasingly rampant gentrification. In the second article, ethnomusicologist Allie Martin conducts a soundwalk of D.C.’s Shaw District to forefront the experience of a black woman in the city and help displace white hearing as the default standard of interpreting sound (see Sounding Out!’s Soundwalking While POC series from Fall 2019). These two articles served as a foundation for one of the assignments the students had to complete in class: conducting a soundwalk of their own in which they had to walk around a field site of their choosing and think critically about the sounds they were hearing.
Throughout the summer sessions, students completed three main assignments related to the course topic. They had to think about marketing themselves and thus wrote a cover letter for a job or internship they were interested in pursuing in the future. We also, as a class, sent a suggestion to literary scholar John Patrick Leary, who has created a list of “keywords of capitalism:” buzzwords that get adopted in corporate lingo; we suggested “rockstar” as a term and offered him a brief explanation why:
Students also had to conduct a soundwalk. I asked them to model it after Martin’s and to also take into consideration Summers’ arguments about gentrification, white policing of black sound, and a community’s response to attempts to silence their music and culture.

The soundwalks I received merit sharing with readers of Sounding Out for three primary reasons: 1) The assignment benefited from the online format, especially since students could conduct soundwalks in Charlottesville as well as in their homes across the country. 2) the students made compelling arguments that deserve recognition. 2) the students brought up issues that teachers interested in assigning soundwalks in the future might want to preemptively address.
Students who walked around Charlottesville focused mostly on The Corner, the portion of the city where most of UVA’s student body eats, shops, and drinks. As one student noted, during the regular semester, hundreds of students populating The Corner on any given day during the semester can silence out – literally – the concerns of the homeless and the panhandlers who make the area their home. However, over the summer, Charlottesville’s Corner becomes significantly less populated and, as this student noted, much more silent. As a result of this silence, pedestrians might be much more attuned to Charlottesville’s rampant inequality. This student, over the course of their summer soundwalk on The Corner, came to a radical conclusion: while communities might need moratoriums on evictions, or moratoriums on construction, maybe Charlottesville needs a moratorium on student noise as well.

In addition to focusing on inequality, many students’ soundwalks pointed out discrepancies between what they saw and what they heard while on their soundwalks. Another student writing about The Corner noted how, as a transfer student, the music that they heard emanating from a barbershop helped make them feel at home in Charlottesville. Businesses on The Corner have historically not been entirely welcoming to people of color. Additionally, most pedestrians and patrons of The Corner are white. However, this student remarked how comfortable they felt on The Corner because they could hear one of their favorite artists, Moneybagg Yo, playing from the sound system of the barbershop they were going to visit. Long before they could visually see the business, the soundscape let this student know they were welcome. In this way, this barbershop helped create a sense of community in a similar way that the broadcasting of go-go music from Shaw’s many businesses helps create in Washington D.C.

Another student focused specifically on the contradictions between the activism they “saw” demonstrated in their upper-class Boston suburb and the activism they “heard” while walking around their neighborhood. This student noted that residents of their neighborhood strove to create an inclusive atmosphere by putting up “Black Lives Matters” and “Immigrants Welcome” yard signs. However, they also cited Jennifer Lynn Stoever’s work – who we read in class – and noted the presence of what Stoever calls the “sonic color line.” As this students’ own field recordings of their neighborhood illuminated, most residents of this neighborhood valued silence. Harlemites during the 1940s and 1950s, as Stoever writes, certainly appreciated restful nights, but her scholarship also demonstrates how dominant narratives constructed black communities as “noisy,” “chaotic,” and “dangerous,” and white ones as “silent,” “efficient,” and “disciplined.” Although residents in this Boston suburb think of themselves as progressive and demonstrate their liberalism through visual signifiers such as yard signs, this student concluded that they still live in a community that privileges certain (silent) soundscapes. In doing so, such communities continue to perpetuate the sonic color line.
Admittedly, several students living in America’s suburbs struggled to conceive of the sounds they heard as worthy of discussion. For instance, the sounds of cars made frequent appearances in their writing but were often dismissed as inconsequential. Instead, students lamented that they were not experiencing a vibrant public sphere that resembled the setting of Spike Lee’s 1989 film, Do the Right Thing (a film we watched together in class), as if that representation wasn’t a very particular historicized and localized representation. On an individual basis, I tried to get students to think more critically about the sounds of cars in their neighborhood. We read about the role of automobile in the development of G-Funk during the early 1990s as well as the death of Jordan Davis, who was murdered in his car for playing rap too loudly. However, neither article resonated with students’ experience on their soundwalks since they were simply hearing cars passing by their houses or driving down the street. Most of the time, they could not tell what type of music was being listened to at all inside the car nor could they hear it emanate onto the street.
Therefore, teachers, depending on the living conditions of their students, might want to preemptively include discussions of car culture within American society. After all, more than go-go music broadcasted from storefronts, or second line parades, or music playing from boomboxes, or the noise of nature, (my) students typically hear cars in their day-to-day life. As a result, teachers assigning soundwalks may want to talk about the role of highway construction and the automobile industry on suburbanization and white flight. Discussions of automobiles within the context of environmental racism might also be useful for students to consider. Steph Ceraso’s Sounding Composition also discusses the immense time and energy corporations have devoted to car sounds and soundscapes within cars, buffering occupants from car noise as well as that of the neighborhoods outside.

In addition, I found that students need a more robust historical understanding of suburbanization in the United States, particularly alongside an understanding of their own racial and ethnic histories. Some students living African American suburbs could have benefited from some contextualization about when and how they came to be. Talking about suburbanization in general, the development of White suburban liberalism in the 1970s and 1980s would have helped the student living in a Boston suburb make more sense of the politics of their neighborhood. Karen Tongson’s Relocations also provides context for shifts in America’s suburban landscape after sweeping changes in immigration law in 1965, as well as a rethinking of expressions of sexuality in the suburbs. These are just some topics I wish I had focused on more to help prepare my students for their soundwalks.
Future teachers may feel inclined to refer to the conclusions my students came to, as well as the literature I wish I had included in course, as they think about assigning soundwalks in their own classes. Both my students and I appreciated the soundwalk assignment and its invitations to listen differently. Teaching soundwalks in a course focusing on “Black music and marketing strategy” prompted my own necessary meditation as a non-Black scholar working in this field. Guided by Loren Kajikawa’s new research on “Music, Hip Hop and the Challenge of Significant Difference” that examines how the popularity of courses on black music help subsidize a university’s classical music offerings, I want to incorporate future discussions of Black music as sonic diversity marketing in contemporary higher ed, both at the microlevel of scholarship and the macro- institutional level, which remains far from equitable despite ongoing challenges to its status quo. For students, the soundwalks–in their words–allowed them to learn about themselves and think differently about the area in which they live. They also become more attuned to their surroundings–questioning what makes a neighborhood and for whom?–and how different cultures use their voices where they live, necessary skills for our moment that will help us envision a world beyond it.
—
Featured Image: Wall Mural right next to Bowerbird Bakeshop in Charlottesville, VA, image by Tom Mills, (CC BY-SA 2.0)
—
Rami Toubia Stucky is a PhD candidate at the University of Virginia and scholar of the music of the African diaspora, music of the Americas, commercial culture, intercultural exchange, and music and migration. Sometimes he composes/arranges jazz music and plays drums. He is currently writing a dissertation on the arrival of Brazilian bossa nova to the United States during the 1960s. He runs a personal and professional website dedicated mostly to talking about the songs his sister likes.
—

REWIND!…If you liked this post, you may also dig all this good stuff about sound studies pedagogy! Good luck with Fall semester, folks!:
The Sounds of Anti-Anti-Essentialism: Listening to Black Consciousness in the Classroom- Carter Mathes
Making His Story Their Story: Teaching Hamilton at a Minority-serving Institution–Erika Gisela Abad
Deejaying her Listening: Learning through Life Stories of Human Rights Violations– Emmanuelle Sonntag and Bronwen Low
Audio Culture Studies: Scaffolding a Sequence of Assignments– Jentery Sayers
Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt
“Toward A Civically Engaged Sound Studies, or ReSounding Binghamton”–Jennifer Lynn Stoever
“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist Project—Todd Craig
SO! Podcast #79: Behind the Podcast: deconstructing scenes from AFRI0550, African American Health Activism – Nic John Ramos and Laura Garbes
Listening to #Occupy in the Classroom–D. Travers Scott
SO! Podcast #71: Everyday Sounds of Resilience and Being: Black Joy at School–Walter Gershon
Sounding Out! Podcast #13: Sounding Shakespeare in S(e)oul– Brooke Carlson
A Listening Mind: Sound Learning in a Literature Classroom–Nicole Brittingham Furlonge
My Voice, or On Not Staying Quiet–Kaitlyn Liu
(Re)Locating Soundscapes of Schooling: Learning to Listen to Children’s Lifeworlds–Cassie J. Brownell
If You Can Hear My Voice: A Beginner’s Guide to Teaching–Caroline Pinkston
Mukbang Cooks, Chews, and Heals – David Lee
SO! Podcast #80: Refugee Realities Miniseries–Steph Ceraso
Soundwalking on the Edges: Sound, Safety and Privilege in São Paulo, Brazil

Since its inception at the World Soundscape Project in the 1970s, soundwalking has emerged as a critical method for sound studies research and artistic practice. Although “soundwalking” now describes a diversity of activities and purposes, critical discussions and reading lists still rarely represent or consider the experiences of people of color (POC). As Locatora Radio hosts Diosa and Mala have argued in their 2018 podcast about womxn of color and the sound of sexual harassment in their everyday lives and neighborhoods, sound in public space is weaponized to create “sonic landscapes of unwelcome” for POC.
While we often think of soundwalks as engines of knowledge production, we must also consider that they may simultaneously silence divergent worldviews and perspectives of space and place. In “Black Joy: African Diasporic Religious Expression in Popular Culture,” Vanessa Valdés explored alternate conceptions of space held by practicioners of Regla de Ocha, epistemologies rarely, if ever, addressed via soundwalks. “Within African diasporic religions . . . including Palo Monte, Vodou, Obeah, Macumba, Candomblé – there is respect for the seemingly inexplicable,” Valdés remarks, “there is room for the miraculous, for that which can be found outside the realms of what has been deemed reasonable by systems of European thought. There is room for faith.” Does current soundwalk praxis—either as research method, public intervention, artistic medium, field recording subject, or pop culture phenomenon—impose dominant ideas about space and knowledge production as much as—if not more–they offer access to alternatives? Are there alternate historiographies for soundwalking that predate the 1970s? Can soundwalks provide such openings, disruptions, and opportunities without a radical rethinking? What would a decolonial/decolonizing soundwalk praxis look and sound like?
Soundwalking While POC explores these questions through the work of Allie Martin, Amanda Gutierrez, and Paola Cossermelli Messina. To read the series from the beginning click here. Today, Paola Cossermelli Messina revisits the São Paolo of her youth. —JS
When at home in São Paulo, Brazil, I rarely walk to where I’m going. In a city plagued by mobility issues, a private car is the most efficient way of getting around. Other factors in opting out of public transportation include the limited reach of the subway system, overcrowdedness on buses, sexual harassment of women on public transport going unpunished, and price hikes that lead to no infrastructural improvements. The 2013 protests in Brazil, the largest demonstration in two decades, were initially set off by increased ticket prices for the bus, train, and metro, and later encompassed additional concerns such as corruption and police brutality.
Having spent most of my childhood and all of my high school years (between 1987 and 2005) in São Paulo, I find myself looking back at my sensory experience of the city as one mediated by fear, segregation, and vigilance. I have become interested in Vincent Adrisani’s (2015) idea of sonic citizenship—ordinary, everyday auditory interactions and experiences through which presence in and claim over public spaces is asserted. Consequently, I recorded the following soundwalks on two specific routes to engage with what were once-familiar surroundings as a “sonic citizen.” These soundwalks made me revisit fears and privileges from my life as a queer, white/POC, expatriate/immigrant on the edges of color, as I walked through a microcosm of São Paulo, recording the urban soundscapes that enveloped my day-to-day.
Looking up Rua Juquiá on December 29th, 2018. Images by author
The audio clips included in this essay were sampled from a morning walk between my former high school and home in the Zona Oeste (Western Region), and also from a brief walk on Avenida Paulista. This is a bustling, iconic avenue at the top of one of the steepest hills in the city, located at the crux of the Western, Central and Southern regions of São Paulo. Where one soundwalk ends is merely a ten minute walk from where the other begins. These are physically close, but sonically contrasting, public spaces, both of which are significant to my experiences in the city.
Rua Juquiá is a tree-lined street with walled-off houses and, in my memory, filled to the brim with cars as early as seven in the morning. My school was the only non-residential building on that street. During the day, personal security guards and drivers would find a place to park and nap until the final school bell rang. I recall making a bee line from my mother’s car to the school gate, motivated by word-of-mouth tales of “sequestros relâmpagos” (literally translated to “lightning kidnappings”). Young people going to private schools were said to be the focus of these kidnappings, in which they would be picked off the street by kidnappers and held for ransom. There was one occurrence of this while I was a student at that school.
With these stories in mind (and sometimes also in my dreams), a sensory engagement with my surroundings was often limited in time and scope, as I moved cautiously between interiors – private vehicles, school, thirty-story buildings towering high above the streets, and shopping centers patrolled by armed guards. At night as I laid down to sleep, the sounds of trucks straining to make their way up the steep slope of my street and motorcycle exhaust pipes blasting echoed in lively conversation with each other.
The relationship between my privilege and racial identity were, at that time, quite different from how it would come to be in the United States. Being of mixed Middle Eastern and European descent in Brazil is an identifier of whiteness and, more often than not, an indicator of a comfortable living situation. My school uniform with its red blazer and dark grey skirt, the uncommonly green neighborhood where most of my daily routines took place, and the double-gated apartment building I lived in, were all indicators of my status.
Identifying as queer is the only aspect that overlaps the boundaries between Brazil and the United States, where I currently reside. In both nations, the expression of this identifier is mediated by different levels of fear of violence—not of violence like the one I feared in Brazil, but violence nonetheless. Throughout my youth, it lurked beneath the surface of my consciousness, compounding the fear I already carried in my body. In the U.S., the compounding factors are my mixed racial features and immigration status (or as the USCIS dubs us ‘aliens’). In the eyes of all major institutions of this country, I am a person of color. As such, the soundwalk in São Paulo also became an experiment in juxtaposing these varying experiences at the intersection of privilege, queerness, and race.
In listening to the soundwalk clips below, I find that the absence of people’s voices and sounds, rather than the presence of supposed ‘dangerous people’, per se, is the most disconcerting thing. Though nature sounds predominate in the clips from this walk, they seem to exist in a cement vacuum.
The front entrance to my middle school and high school on Rua Juquiá.
On the morning of December 29th, 2018, there were only a few parked cars and hardly any people on the street. I looked up at the wall obstructing my school from view. These were initially put up at some point during my senior year in 2005, but have been given added height recently, with cameras like bulbous black eyes surveilling the streets from every one of its angles. On Rua Jacupiranga, perpendicular to Rua Juquiá, there is a new addition – a set of ‘city cameras’, curiously placed at eye level. This is hardly what Jane Jacobs meant by “eyes on the street” and their contribution to a feeling of safety in public spaces. In this case, the eyes are cameras and the listening experiences within these spaces are subsequently fractured into the reassured and criminalized. As Robin Sheriff (2000) observed, “silence demands collaboration” and is “both a consequence and an index of an unequal distribution of power.” Although Sheriff was referencing the silence around the discussion of racism in Brazil, I can see a connection with the street level silence.
The silence that this incredibly visible form of surveillance imposes, and the replacement of human bodies with vehicles warrants the question: who and where are the “sonic citizens” of these streets? The only other people outside, besides me, were a few construction workers, shoveling bits of cement into a bin and security guards standing outside walled-off houses. They watched me for a brief moment, concluding soon enough that I was no threat to the houses they were employed to protect. The heightened level of security on the street made me wonder if I was going to be questioned by them, but sure enough, I was deemed unthreatening.
City cameras at eye level on Rua Jacupiranga, perpendicular to Rua Juquiá
On Rua Juquiá and in the neighborhood of my childhood home, about a seven-minute drive away, the bem-te-vi is heard above everything else. The surrounding neighborhood, known as Jardins (‘gardens’), is one of the greenest in the city, yet only the birds seem to be voicing their presence and delight. The name of this species of bird (which translates to “I see you well”) is an onomatopoeia for what their cries sound like. I can’t help but think of them as true sonic citizens of these streets. That citizenship practices have to do with the less powerful establishing their presence in a public space is an idea echoed by Saskia Sassen (2006) and others quoted by Vincent Adrisani (2015). The bem-te-vi, the construction workers and I, as a listener, were momentarily engaged in this practice, though questions such as, “Why are you here?” and “Do you want to know why I am here?” remained between the human participants.
As I ventured further away from my school, the baseline hum of traffic slowly shifted into the background. Up until this point, I had my recording equipment – a Zoom H6 and Rode NTG 2 shotgun microphone – hidden in my bag in order to draw less attention to myself. This is certainly a decision informed by the same fear that would make me hurry from the car to the school gate. As a consequence of this, in the audio clips there may be a light, rhythmic thudding from the microphone hitting the inside of my tote bag.
(A map of my two soundwalk routes – in green, the path from my former school and home; in red, a brief walk on Avenida Paulista.
I decided to record a second soundwalk roughly twenty minutes from my school to present dichotomous soundscapes and ways of living, in proximity. Avenida Paulista is a nearly two mile long avenue with ample sidewalks, modelled on those in Manhattan. It used to be more of a dividing line between different sides of São Paulo. When I was growing up and even now, I know that if I take Rua Augusta towards Baixo Augusta (‘low’ Augusta), I’ll find LGBTQ friendly bars and clubs. I remember driving by them with my parents when I was a teenager; there was an implied danger there, too, though it was never uttered out loud like the kidnapping stories.
Though during the day it is a hub for office workers, on the night I recorded this soundwalk the air was buzzing with voices, live music, skateboard decks grating on cement, and street vendors announcing their wares. The abundance of human sounds is clearly in stark contrast to Rua Juquiá, but there is an increase in the sheer number and variety of sounds, too. The surveillance that before stood out like a sore thumb – at eye level and identified with signs – is quite inconspicuous on this soundwalk. Generally, police presence is high on Avenida Paulista – in contrast to the privately hired security on Rua Juquiá’s and that of other wealthy, residential streets.
As a walker and listener, it is clear that the second soundwalk presented a wealth of opportunities to engage as a sonic citizen, while the first – as it was in the past – remained complicated by fear, vigilance, and a vacuum of human activity. I contend that when sonic citizenship is articulated it is, in turn, reflected back to the listener. This exchange is what makes it so valuable on both the level of the community and individual. It made me wonder if having walked Avenida Paulista and its offshoots more often in my youth would have lessened fears and brought me closer to embracing certain aspects of my identity sooner.
Instead, I find parts of myself are sonically engaged in one part of the world and others someplace else. If future soundwalks bridge those gaps in the future, I will be able to listen back to these recordings as the first steps I took in that direction.
—
Featured image: “são paolo” by Flickr user Samuel Loo, CC BY-NC-ND 2.0
—
Paola Cossermelli Messina is a sound designer and audio engineer with research interests that fall in the intersections between music, politics and gender. As Project Manager of Sound Thinking NYC, a program of the CUNY-Creative Arts Team, she has recently gained interest in ties between her work in music and technology to initiatives in education. She holds a B.A. in Music and Writing from Sarah Lawrence College and an M.A. in Media Studies from The New School, with a specialization in sound. Her Master’s thesis on the oral histories of Iranian women musicians received an award from the Middle East Studies Association and was later presented and published by Yale University. For the past 5 years, she has also worked as a Producer and Editor of the Arab Studies Institute podcast Status Hour.
—
REWIND! . . .If you liked this post, you may also dig:
El Caracol: A Stroll through Space and Time in Mexico City–Anthony Rasmussen
Learning to Listen Beyond Our Ears: Reflecting Upon World Listening Day–Owen Marshall
“How Many Latinos are in this Motherfucking House?”: DJ Irene, Sonic Interpellations of Dissent and Queer Latinidad in ’90s Los Angeles—Eddy Francisco Alvarez Jr.
Recent Comments