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Press Play and Lean Back: Passive Listening and Platform Power on Nintendo’s Music Streaming Service

I remember long car rides as a kid in the early 2000s, headphones on, gazing out the window at the passing scenery while looping background music from The Legend of Zelda and Pokémon games on my Game Boy. After school, I’d occasionally throw the Super Smash Bros. Melee soundtrack on my Discman CD player, keeping me motivated while doing homework. Like many others, I found Nintendo’s music to be an effective accompaniment to everyday activities, a kind of functional listening long before streaming platforms like Spotify and YouTube made it trendy. Which raises the question: how has Nintendo adapted to the streaming age?

Unlike many other game publishers, Nintendo has conspicuously kept its music off streaming services—despite having some of the most recognizable soundtracks in video game history, such as Super Mario Bros., Donkey Kong, and Metroid. Instead, the company took a different direction by unveiling its own music streaming service in October 2024, aptly titled Nintendo Music. The platform, available to Nintendo Switch Online subscribers, showcases soundtracks spanning the company’s history, from 1980s NES titles to recent Nintendo Switch 2 releases.

In a listening landscape dominated by Spotify, Apple Music, and YouTube Music, Nintendo’s decision to launch its own proprietary streaming service makes it unique among video game companies. This move is idiosyncratic in a way that feels characteristically Nintendo, but it is also a bold bid to compete in the broader attention economy. By situating itself alongside, rather than within, the major music streaming services, Nintendo signals that its soundtracks are valuable cultural content worth curating and controlling directly.

Nintendo Music caters specifically to video game fans by including screenshots with each track, having a “Spoiler” filter that lets users block music from games they haven’t played, and making personalized recommendations based on each user’s play history. But perhaps most notable is its emphasis on background listening: through features like mood playlists and an “Extend” tool, video game music is explicitly framed as a companion for contexts like relaxing, working out, or doing household chores.

By repurposing game soundtracks as tools for everyday routines, Nintendo Music capitalizes on nostalgia and contemporary listening habits to deepen fan engagement and retain control over its brand—a strategic move from a company that is famously (over)protective of its intellectual property. More generally, it also reflects neoliberal logics in which music is woven into daily life to regulate mood and productivity, revealing the increasing reach of digital platforms over how we work, listen, and live.

Listening in Loops: Video Game Music in the Background

In advertisements for Nintendo Music, actors hum and sing along to famous video game tunes while carrying out their daily activities. “Whether you’re grocery shopping, straightening up at home, or getting some studying done, Nintendo Music can be the background sound to your everyday life,” the description to one video reads.

This marketing is strikingly similar to strategies by streaming services such as Spotify, which encourage listening to music in any and every context. Playlists based around specific moods or activities—like Spotify’s “Gym Hits,” “Intense Studying,” and “sad girl starter pack”—use music as a tool to manage listeners’ energy levels, focus, and emotions as they go about their lives. Anahid Kassabian’s concept of “ubiquitous listening” helps describe this phenomenon, showing how even passive, background engagement can shape listeners’ affects and experiences.

In many ways, video game music is ideal for the ubiquitous listening that streaming services promote. Game soundtracks are generally (though not always) designed for the background and are usually instrumental, setting the emotional tone of on-screen action, from serene soundscapes to intense boss battles. Unlike other multimedia soundtracks, such as film scores, much video game music is also composed to loop indefinitely, making it especially effective for sustained listening.

As Michiel Kamp demonstrates in Four Ways of Hearing Video Game Music, “background listening” is one of the main ways users experience video game soundtracks. He writes that “background music both in games and elsewhere requires us to be so attuned to it that it offers no experiential friction in need of interpreting, and through this it has the capacity to attune us to our environment, be it a mythical underworld full of dangers or a convenience store full of groceries” (2024, 175).

While Kamp primarily focuses on background listening while playing games, game music can attune listeners to moods, activities, or environments even when heard outside of gameplay. In fact, video games train us to listen in this way, using music to establish the appropriate affect for narrative events, settings, and characters. These immersive qualities have made video game music immensely popular on streaming services: soundtracks from games and franchises like Halo, Final Fantasy, The Elder Scrolls, Undertale, and Minecraft have collectively garnered over a billion streams on Spotify alone.

But Nintendo, by launching its own proprietary platform, trades streaming royalties and wider exposure for something arguably more valuable: the ability to control how and where fans experience its content.

Features in Focus: Nintendo Music’s Approach to Passive Listening

Nintendo Music’s features illustrate how the service adapts soundtracks for continuous, everyday listening. Perhaps most notable is the service’s unique Extend feature, which allows users to stretch the runtime of tracks up to 60 minutes. Described in the app as “the perfect accompaniment to studying or working,” this feature facilitates seamless background listening without the distraction of frequent track changes. So if you’ve ever wanted to loop the Wii Shop music for a full hour—and let’s be honest, who hasn’t—now you can.

Alongside complete soundtracks, Nintendo Music also foregrounds curated playlists, including those based around specific video game characters, themes, and moods. The “Powering Up” playlist features “up-tempo tracks to fill you with energy,” for example, while “Good Night” has “down-tempo tracks to help you drift into dreamland.” Screenshots for each track further immerse listeners, visually reinforcing the moods and environments the music is designed to evoke. On these playlists, Nintendo’s music is presented less as individual compositions and more as “vibes.”

Screenshot of Nintendo Music’s mood playlists

Packaging music around moods or vibes is not a neutral act. In Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist, Liz Pelly asserts that “organizing music by mood is a way to transform it into a new type of media product. It is about selling users not just on moods, but on the promise of the very concept that mood stabilization is something within their control. It’s a tactic for luring users to double click and start streaming” (2025, 40). Pelly’s observation underscores that mood-based playlists do more than entertain: they are a way for platforms to influence how listeners organize their time and attention.

Furthermore, Nintendo Music’s approach positions music not only as a creative or cultural artifact, but also as a commodified resource for self-regulation. This aligns with Eric Drott’s claim that streaming services often employ music as a “technology of social reproduction,” used to structure and maintain day-to-day existence. For Drott, this is “part of a broader tendency under neoliberal capitalism that prizes music, the arts, and culture not on account of their aesthetic worth but on account of their ‘expediency’ for other social, political, and economic ends” (2024, 197).

Many users still actively listen to their favourite Nintendo soundtracks on the platform, and there’s also nothing inherently wrong with background listening—it’s how much of this music was originally designed to be heard. However, presenting music as an aid to concentration, productivity, or mood regulation also risks repurposing soundtracks as a form of “neo-Muzak,” a vehicle for continuous consumption designed to keep listeners plugged into Nintendo’s broader product ecosystem.

Background Benefits: Nintendo’s Platform Power

Beyond guiding listening habits, Nintendo Music reinforces the company’s brand image of nostalgia, innovation, and family-friendly fun while increasing engagement with its intellectual property on its own terms. As a Nintendo spokesperson said in an interview with Nippon TV News, “To increase the number of people who have access to Nintendo IP, we believe that game music is an important and valuable form of content. Nintendo Music is a service that allows us to deliver this game music in a way that is uniquely Nintendo. . . . We hope that Nintendo Music will help you recall some of your favorite gaming experiences and think that it will also encourage people to play the games again” (translation by Nicholas Anderson).

Nintendo’s efforts to centralize its music are also likely, at least in part, a response to fans unofficially circulating soundtracks online. As part of a broader trend of functional music compilations (think lofi beats to study/relax to), YouTube hosts countless user-generated Nintendo music playlists designed for activities such as studying and sleeping. Despite Nintendo’s notoriety for issuing takedown notices over copyright infringement—including shutting down the massively popular YouTube video game music channel GilvaSunner in 2022—many of these unofficial videos and reuploads continue to accrue millions of views.

By providing an official home for soundtracks and its own contextual playlists, Nintendo Music is a subtle exercise in platform power, gating access to subscribers. It redirects listeners from other platforms, letting Nintendo control its content without diluting its brand on third-party services. Although Nintendo Music’s catalogue is currently slim—as of writing it has roughly 100 soundtracks—the company continues to trickle out new music most weeks, incentivizing listeners to keep coming back.

Nintendo Music promotes ongoing background listening not only to attract users who are already accustomed to mood and activity playlists, then, but also to keep them on the platform and connected to the company’s games and services. After all, every minute a listener spends on Nintendo Music looping David Wise’s “Aquatic Ambiance” from Donkey Kong Country is a minute they aren’t spending on YouTube, Spotify, or any other entertainment platform.

* * *

Video game music is, in many respects, perfectly suited for the streaming age. From the popularity of playlists to the ascent in ambient music, streaming services’ focus on passive listening aligns with the background function of video game soundtracks. As we’ve seen, Nintendo Music takes full advantage of this, using its marketing and features to bolster branding, solidify control over IP, and encourage engagement.

For many, Nintendo Music offers an enjoyable experience and a convenient way to stream nostalgic soundtracks. But the service also exposes how proprietary platforms concentrate power and leverage passive listening for ongoing consumption, reinforcing broader patterns where work and leisure become intertwined with corporate interests. By prompting users to integrate Nintendo’s music into their activities, the platform extends the reach of its games beyond the screen and into daily life.

Whether you’re listening to famed composer Koji Kondo or everyone’s favourite troubadour dog K.K. Slider, Nintendo’s message is clear: press play and lean back.

Featured Image: “Mario Kart” by MIKI Yoshihito (#mikiyoshihito), CC BY 2.0

Ryan Blakeley is Visiting Assistant Professor at Northeastern University and holds a PhD in Musicology from the Eastman School of Music. His research investigates how digital platforms like music streaming services are shaping creative practices, listening habits, and music industry power dynamics.

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SO! Reads: Danielle Shlomit Sofer’s Sex Sounds: Vectors of Difference in Electronic Music

Distance, therefore, preserves a European austerity in recorded musical practices, and electroacoustic practice is no exception; it is perhaps even responsible for reinvigorating a colonial posterity in contemporary music as so many examples in this book follow this pattern–Danielle Shlomit Sofer, Sex Sounds, 14. 

Sex Sounds: Vectors of Difference in Electronic Music (MIT Press, 2022) by Danielle Shlomit Sofer brings a complex analysis for contemporary de-colonial, queer and feminist readers. This book did its best to sustain an argument diving into eleven case studies and strongly problematising the Western white cis gaze. Sofer offers readers a new perspective in both the history of music and the decolonisation of that history. 

In a moment when discussions of consent, censorship, pleasure, and surveillance are reshaping how we think about media, Sofer asks: What does sex sound like, and why does it matter? Their analysis cuts across high art and popular culture, from avant-garde compositions to pop music to porn, revealing how sonic expressions of sex are never neutral—they’re deeply entangled in gendered, racialized, and heteronormative structures. In doing so, Sex Sounds resonates with broader critical work on listening as a political act, aligning with ongoing conversations in sound studies about the ethics of hearing and the politics of voice, noise, and silence

The main focus of Sex Sounds is the historical loop of sexual themes in electronic music since the 1950s. Sofer writes from the perspective of a mixed-race, nonbinary Jewish scholar specializing in music theory and musicology. They argue that the way the Western world teaches music history involves hegemonic narratives. In other words,  the author’s impetus is to highlight the construction of mythological figures such as Pierre Schaeffer in France and Karlheinz Stockhausen in Germany who represent the canon of the Eurocentric music phenomena. 

Sex Sounds specifically follows the concept of  “Electrosexual Music,” defined by Sofer as electroacoustic Sound and Music interacting with sex and eroticism as socialized aesthetics. The issue of representation in music is a key research focus navigating questions such as: “How does music present sex acts and who enacts them? ” as well as: “how does a composer represent sexuality? How does a performer convey sexuality? And how does a listener interpret sexuality?” (xxiv & xxix). Moreover, Sofer traces: “the threats of representation, namely exploitation and objectification” (xxxvii) as the result of white male privilege and the historical harm and violence this means (xiix & 271).

By exploring answers to these questions, Sofer successfully exposes how electroacoustic sexuality has historically operated as a constant presence in many music genres, as well as proving that music and sound did not begin in Europe nor belongs only to the Anglo-European provincial cosmos.  Sex Sounds gives visibility to peripheral voices ignored by the Eurocentric canon, arguing for a new history of music where countries such as Egypt, Ghana, South Africa, Chile, Japan or Korea are central.  

Sofer further vivisects the meaning of sexual sounds as not only Eurocentric and colonial but patriarchal and sexist. What is the history behind sex sounds in the electroacoustic music field? Can we find liberation in sex sounds or have they only reproduced dominance? Which role do sex sounds play in the territories of otherness and racial representation? Are there examples where minoritized people have reclaimed their voice? Sex is part of our humanity. But how do sex sounds dehumanize female subjects? These are more of the fundamental questions Sofer responds to in this study. 

“Sin” image by Flickr User Derek Gavey CC BY 2.0


I aim, first and foremost, to show that electrosexual music is far representative a collection than the typically presented electroacoustic figures -supposedly disinterested, disembodied, and largely white cis men from Europe and North America –Sofer, Sex Sounds,(xvi). 

The time frame of the study ranges from 1950 until 2012, analysing four case studies. Sofer divides the book in two parts: Part I: “Electroacoustics of the Feminized Voice” and Part II: “Electrosexual Disturbance.” The first part contextualizes “electrosexual” music within the dominant cis white racial frame. The main argument is to demonstrate how many canonic electroacoustic works in the history of Western sound have sustained an ongoing dominance as a historical habit locating the male gaze at the center as well as instrumentalizing the ‘feminized voice’ as mere object of desire without personification and recognition as fundamental actor in the compositions. Under such a premise, Sofer vivisects sound works such as “Erotica” by the father of Musique Concretè Pierre Schaffer and Pierre Henry (1950-1951), Luc Ferrari’s “les danses organiques” (1973) and Robert Normandeu’s “Jeu de Langues” (2009), among other pieces. 

Luc Ferrrari’s work from 1973 is one of many examples in which Sofer makes evident the question of consent, since the women’s voices he includes were used in his work without their knowledge, a pattern of objectivation that mirrors structures of patriarchal domination. Sofer “defines and interrogates the assumed norms of electroacoustic sexual expression in works that represent women’s presumed sexual experience via masculinist heterosexual tropes, even when composed by women” (xivii-xiviii). Sofer emphasises the existence of  “distance” as a gendered trope in which women’s audible sexual pleasure is presented as “evidence” in the form of sexualized and racialized intramusical tropes. Philosophically speaking, this phenomena, Sofer argues, goes back to Friedrich Nietzsche and his understanding of the “women’s curious silence” (xxvii). In other words, a woman can be curious but must remain silent and in the shadows.  

This is the case in Schaeffer and Henry’s “Erotica” (1950-1951), one of the earliest colonial impetus to electrosexual music in which female voices are both present and erased, present in the recording but erased as subjects of sonic agency, since the composers did not credit the woman behind the voice recordings. She has no name nor authorship, but her sexualized voice is the main element in the composition. This paradox shows the issue of prioritising the ‘Western’ white European cis male gaze. This gaze uses women’s sexuality as a commerce where only the composer benefits from this use. This exposes the problem of labor and exploitation within electroacoustic practice historically dominated by white men. 

“Erotica” stands out for its sensual tension, abstract eroticism, and experimental use of the body as both subject and instrument. This work belongs to the hegemonic narrative of electroacoustic music with the use of sex sounds as aesthetic objects that insinuate erotic arousal as a construct of the male gaze. 

Through examples like “Erotica” Sofer strongly questions the exclusion of women as active agents of aesthetic sonic creation since: “electroacoustic spaces have long excluded women’s contributions as equal creators to men, who are more typically touted as composers and therefore compensated with prestige in the form of academic positions or board dominations” (xxxix). This book considers: “the threats of representation, namely exploitation and objectification” (xxxvii). Here we navigate the questions of how something is presented, by whom, and with which profit or intention. In other words, how sounds: “are created, for what purposes, and in turn, how sounds are interpreted and understood” (xxxiii).These are problems rooted in both patriarchy and capitalism. 

This book is a strong contribution to decolonize the history of music as we know it, although the citations here could be richer, including studies by Rachel McCarthy (“Marking the ‘Unmarked’ Space: Gendered Vocal Construction in Female Electronic Artists” 2014),  Tara Rodgers (“Tinkering with Cultural Memory: Gender and the Politics of Synthesizer Historiography” 2015), and the work of Louise Marshall and Holly Ingleton, who used intersectional feminist frameworks to analyze the work of marginalized composers (including women of color) and the curatorial practices that shape electronic music history. Also, not to forget: Chandra Mohanty’s “Under Western Eyes: Feminist Scholarship and Colonial Discourses” (1988).

Embed from Getty Images

Musical artist Sylvester

I argue that, although many composers of color work in electronic music, the search term ‘electroacoustic’ remains exclusionary because of who declares themselves as an advocate of this music, and not necessarily in how their music is made–Sofer, Sex Sounds, (xiv).

After a deep dive into the genealogy of the patriarchal practices in electroacoustic music understood as electrosexual works (hence: “Sex is only re-presented in music p. xxix), Sofer moves to the territory of feminist contra-narratives. In the second part of their study, Sofer offers sonic practices and concrete examples that: “break the electroacoustic mold either by consciously objecting to its narrow constraints or by emerging from, building on, and, in a sense, competing with a completely different historical trajectory” (xlvi). Contra-narratives from the racialized periphery and underground landscapes appear in this book as case studies to hold the argument and expand the homocentric and patriarchal telos found even in the sonic archives as well as the Western theoretical corpus. These ‘Others’ reclaim their voices going a step further and gaining recognition. 

After examining examples of racialisation and objectification, Sofer selects some case studies from 1975 to 2013 in the second chapter of this section titled: “Electrosexual Disturbance.”  In this section, Sofer also points to new forms of exclusion and instrumentalisation via “racial othering,” specifically in the context of popular music such as Disco where we find an emphasis on the feminized voice. Disco, as a genre rooted in Black, queer, and marginalized communities, inherently grappled with racial and gendered dynamics. Donna Summer’s “Love to Love You Baby” (1975) exemplifies this tension.

The track’s erotic vocal performance (23 simulated orgasms over 16 minutes) became emblematic of the hypersexualization of Black women in popular music. Summer’s persona as the “first lady of love” reinforced stereotypes of Black female sexuality as inherently exotic or excessive, a trope traced to racist and sexist historical narratives. Simultaneously, disco provided a space for liberation: Black and LGBTQ+ artists like Summer, Sylvester, and Gloria Gaynor used the genre to assert agency over their identities and bodies, challenging mainstream exclusion. The tropes of sex and race are a paradoxical combination bringing both oppression as well as liberation. 

Sofer argues that Summers was commercially recognized but her figure as a composer was destroyed, creating consequently a hierarchy of labor. She was acknowledged for her amazing sexualized voice and performance on stage, but not recognized as a musician or equal to music producers. Here we see the practice of epistemological discrimination and extreme racial sexualisation. On the positive side, Summer became the Black Queen idol for gay liberation. Nevertheless, she remained as the sexualized and racial voice of the seventies.    

Sofer also presents the case of ex-sex worker, sex-educator and radical ecosex-activist Annie Sprinkle collaborating in a post-porn art video with the legendary Texan and lesbian composer Pauline Oliveros. For Sprinkle and Oliveros, Sofer offers a different phenomena at work, since both queer-women/Lesbian-women collaborated from the point of feminist independence and sexual liberation coming together for educational purposes.

‘Sluts & Goddesses (1992)’ promotional image, courtesy of streaming service, MUBI

Sluts & Goddesses (1992) is a porn film with an Oliveros soundtrack, produced by radical women– with only women–in a self-determined frame. The movie offers an example of collaboration moving from avantgarde sound composition expertise to trashy whoring and interracial lesbian power. This example was rare, but inspiring for the coming generations.  Two lesbian Titans united for electrosexual disturbance from the feminist gaze, Sprinkle and Oliveros were a duo that broke silence.

This book revisits the acousmatic in its electronic manifestations to examine and interrogate sexual and sexualized assumptions underwriting electroacoustic musical philosophies.–Sofer, Sex Sounds, (xxi)

Sofer’s Sex Sounds enters into a vital and still-emerging conversation about how sound—particularly sonic expressions of sex and eroticism—shapes, disrupts, and reinscribes power. At a time when sonic studies increasingly reckon with embodiment, affect, and intimacy, Sofer brings a feminist and queer critique to the center of how we listen to, interpret, and culturally regulate the sounds of sex. Their book invites us to reconsider not only what we hear in erotic audio, but how we’ve been taught—socially, politically, morally—to hear it.

This book doesn’t just fill a gap—it pushes the field toward a more nuanced, bodily-aware mode of scholarship. For SO! readers, Sex Sounds offers both a provocation and a methodology: it challenges us to hear differently, to ask how power works not only through what is seen or said, but through what is moaned, whispered, muffled, or made to be heard too loudly.

Featured Image: “Stamen,” by Flickr User Sharonolk, CC BY 2.0

Verónica Mota Galindo is an interdisciplinary researcher based in Berlin, where they study philosophy at the Freie Universität. Their work goes beyond the academic sphere, blending sound art, critical epistemology, and community engagement to make complex philosophical ideas accessible to broader audiences. As a dedicated educator and sound artist, Mota Galindo bridges the gap between academic research and lived material experience, inviting others to explore the transformative power of critical thought and creative expression. Committed to bringing philosophy to life outside traditional boundaries, they inspire new ways of thinking aimed at emancipation of the human and non-human for collective survival.

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