Hearing “Media-Capitalism” in Egypt
As I began researching my first book Ordinary Egyptians, a study of Egyptian culture from the 1870s until the eve of the 1919 revolution, sounds and early sound media were the last thing on my mind. However, When I dug more deeply into the historical sources, I realized the importance of music and the comedic theater in the urban culture of turn of the century Egypt. This made me expand the scope of my research to incorporate the vernacular culture of Egypt as an entire media-system, which as I showed in my book, was instrumental in constructing a modern Egyptian national identity. Music, songs, plays, chants, speeches, conversations and chatter, were very influential in forming an Egyptian national culture at the end of the nineteenth century, especially in a society with low literacy rates. By incorporating performance and sound media–especially the rising record industry–my book strives to expand the historical study of this period beyond just the visual and the printed to include sound, and aural/oral expressions of culture.

“Muski Street, Cairo, 1903.” Source: William Herman Rau. From Library of Congress Prints and Photograph Division.
Ordinary Egyptians also engages with some of the theories of nationalism and tests their applicability to Egypt and the Arab world. It introduces the concept of “media-capitalism,” which expands the historical analysis of Egyptian nationalism beyond just print and silent reading, through the incorporation of audiovisual, sound, and performance media. By integrating these new media, especially the burgeoning record industry, my book attempts to make room for both the “ear” and the “eye”—for the aural and oral alongside the visual—and in the process provides a more comprehensive explanation for how individuals and communities digest and embody cultural information. As this excerpt explains, cultural productions, in any form, are not socially relevant unless they are communally and socially activated; they must be discussed, breathed, and animated in the routine of everyday life.
The following is an excerpt from Ordinary Egyptians, with thanks to Stanford University Press. Notes have been included in the text to conform to Sounding Out!‘s style sheet.
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Mundane Nationalism
Egypt’s new mass media reflected on relevant everyday political, economic, and cultural concerns, and amplified them on the national stage in a comprehensible, locally pertinent and entertaining form. The repeated themes of many of these media included: bemoaning the lack of economic opportunities for native Egyptians, portraying the economic exploitation of Egyptians by foreigners, warning of perceived declines in national “morality,” satirizing and at times insulting British and native officials, and rousing patriotism and a sense of collective national solidarity.
However, the most effective way that national identity and a sense of nationhood was ‘absorbed’ was not only through these overstated themes and methods, but through the mundane media portrayals and representations of everyday “national” life and the internalization of these modes in actual practice. As Michael Billig describes in Banal Nationalism, nationalist ideology “might appear banal, routine, almost invisible,” however, these “subconscious” matter-of-fact representations create a common sense “naturalness of belonging to a nation” (15-16). Billig explains that often there is “continual ‘flagging’, or reminding, of nationhood,” as on a daily basis, citizens are reminded of their national identity. This reminding however, is “so familiar, so continual, that it is not consciously registered as reminding” (8). Mundane and unstated representations of Egyptian-ness abounded in most forms of mass culture, where “Egyptians” distinctively spoke and acted and were clearly, though tacitly, differentiated from non-Egyptians. Most of the media examined in this study implicitly addressed their listeners, viewers and readers as members of an Egyptian “nation.” To be sure, the most influential aspect of vaudeville and the satirical press were not necessarily the outwardly nationalistic messages of many of their articles, cartoons, and dialogues, but the recurring and mundane representations of colloquial Cairene as the de-facto dialect of all Egyptians, and the implicit understanding that flawlessly speaking and understanding it was the basic marker of a “modern” Egyptian national identity. Only an “authentic” ibn or bint al-balad (son or daughter of the country) would employ Egyptian Arabic and grasp its multiple meanings and nuances and hence participate in this new mass-produced colloquial culture. In fact, many of the comedic dialogues depicted in political cartoons and vaudeville repeatedly contrasted the mispronunciations of foreigners—who often played unsympathetic or villainous roles—with the “correct” pronunciation of affable Egyptian characters. This repeated portrayal of Cairene as the only “authentic” Egyptian accent reified it as an unofficial dialect of all Egyptians, even if back in the villages and towns of the Sa‛id more localized modes of expression were employed. By way of media-capitalism, Cairo’s dialect and culture was overwhelming—colonizing, if you will— the multitude of other localized dialects and cultures in Egypt. Thus, paradoxically, Cairene Arabic was the primary tool for nationalist, anti-imperialist discourse, and simultaneously, through internal-colonialism, it imposed its own culture on the “nation” [Note: This is very similar to what was happening in France during roughly the same time period. See Eugen Weber’s Peasants Into Frenchmen: The Modernization of Rural France, 1870-1914, 486-88].

“Egyptian crowds with Italian flag during 1919 Revolution.” Source: From L’Illustration (Paris), May 3, 1919.
The Sensorium and the Public Sphere
The efficacy of the new mass media and its potential for mass mobilization was best demonstrated during times of national crisis. The 1906 Dinshaway Incident and the 1919 Revolution in particular reveal how all forms of mass media functioned together to effectively document, memorialize, celebrate, and mobilize on a national scale. The growth of popular Egyptian mass culture, articulated almost exclusively in colloquial Egyptian, was the pivotal factor in the popularization and dissemination of an Egyptian national identity. The evolution and universalization of a colloquial Egyptian middle culture, made possible especially through the utilization of sound and audiovisual media, allowed for a shared and “uniquely” Egyptian cultural landscape. It is primarily within this non-official web of colloquial Egyptian mass culture, driven in large part by media-capitalism, that Egyptian national identity was widely disseminated and popularized.
One crucial aspect of this study was the critical role coffee shops played as cultural hubs, where differing mass media from newspapers to recorded music were publicly merged, negotiated, and digested. Many of the songs initially written for musical and comedic plays were recorded and played, or performed by street musicians at coffee shops and even in the streets and sidewalks. The role of the thousands of urban cafés and other public meeting areas in the broadcasting and reception of these new cultural productions is central to understanding the potency and effectiveness of this developing nationwide culture. Indeed, coffeehouses, as Peter Burke has remarked in A Social History of the Media, “inspired the creation of imagined communities of oral communication” (30).

“Egyptian newspaper boy yelling out the latest headlines, Cairo, 1907.” Source: From Douglas Sladen, Oriental Cairo (London: 1911), 64.
However, as discussed in previous chapters, this was never a one way conversation, as writers of these vernacular media were plugged into the streets and public squares through these very same cafés. As we have observed in this study, it can be said that the entire vaudeville theater industry arose out of the cafés on ‘Imad al-Din Street, where most of the vaudeville theaters were housed [Note: See Ibrahim Ramzi, Masrahuna ’Ayyam Zaman wa Tarikh al-Fananin al-Qudama’ (Cairo: Matba‘at al-Salam (1984), 25. There were at least three major cafés in Imad al-Din Street that were frequented by actors, singers, writers, and musicians— Qahwat al-Fan (The Arts Café), Qahwat Barun (The Baron Cafés), and Qahwat Misr (The Egypt Café)]. It was through these dialogical “physical” interactions with the people in the streets, market places, and cafés that the writers, musicians and performers of these media (re)calibrated with the subtleties, textures, and flavors of everyday Egyptian life. As Mikhail Bakhtin cautions in The Dialogic Imagination, we must not ignore the “social life of discourse outside the artist’s study, discourse in the open spaces of public squares, streets, cities and villages;” for it is in these public spheres that Egyptian mass culture is embodied into everyday life, acquiring its socio-economic, political relevance, and more importantly perhaps, its perceived authenticity, and contemporaneity (259). Indeed, access to any form of knowledge— be it visual, aural, tactile, gustatory or olfactory—is corporally mediated and is acquired through a living dialogical engagement. Or as Bakhtin elaborates in Problems of Dostoevsky’s Poetics, “the single adequate form to verbally expressing authentic human life is the open ended dialogue . . . In this dialogue a person participates wholly and throughout his whole life, with his eyes, lips, hands, soul, spirit, within his whole body and deeds” (293). In other words texts alone are meaningless when viewed in isolation of the socially embodied realities of their production, and more importantly perhaps, their reception on the street. It is in their interrelationship with social life that texts become meaningfully activated and authenticated as genuinely reflecting popular concerns and realities. As we have seen throughout this book, colloquial Egyptian culture is better equipped in engaging in this dialogue with the everyday, and hence guaranteeing its circulation and popularity.
(Ordinary Egyptians, p. 170-172)
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Featured Image: View 042: Egypt – Street in Native Quarter, Cairo., n.d., T. H. McAllister, Manufacturing Optician. 49 Nassau Street, New York. Brooklyn Museum Archives (S10|08 General Views_People, image 9785).
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Ziad Fahmy is an Assistant Professor of Modern Middle East History at the department of Near Eastern Studies. Professor Fahmy received his History Ph.D. in 2007 from the University of Arizona, where his dissertation “Popularizing Egyptian Nationalism” was awarded the Malcolm H. Kerr Dissertation Award (2008) from the Middle East Studies Association. His first book, Ordinary Egyptians: Creating the Modern Nation through Popular Culture (Stanford University Press, 2011), examines how, from the 1870s until the eve of the 1919 revolution, popular media and culture provided ordinary Egyptians with a framework to construct and negotiate a modern national identity. His articles have appeared in the International Journal of Middle East Studies and in Comparative Studies of South Asia, Africa and the Middle East. Professor Fahmy is currently beginning another book project tentatively titled, Listening to the Nation: Sounds, Soundscapes, and Mass Culture in Interwar Egypt. In 2011-2012, he was a Faculty Fellow at the Society for the Humanities at Cornell University, where the focal theme was “Sound: Culture, Theory, Practice, and Politics.”
Yellow Rain and The Sound of the Matter: Kalia Yang’s Sonorous Objection to Radiolab
The critically acclaimed WNYC program Radiolab found itself embroiled in a controversy for its recent broadcast segment “Yellow Rain.” Released on September 24, 2012 as part of the episode entitled “The Fact of the Matter,” the 20 minute segment “Yellow Rain” recounted the slaughter of hundreds of thousands of the Hmong by the Viet Cong and the Pathet Lao after the United States left Vietnam and the subsequent debates surrounding the chemical weapon called “yellow rain. The episode pitted the witnessing of Eng Yang, a survivor and documenter of the genocide—whom producer Pat Walters describes as the “Hmong guy” at one point—and his niece, award-winning writer Kao Kalia Yang—referred to only as “Kalia” by hosts Robert Krulwich and Jad Abumrad—against the research of university scientists and the relentless questioning of Krulwich.
Following the episode’s broadcast, many listeners and critics argued that Radiolab’s treatment of their the Yangs was Orientalist and unethical. Jea, writing on Radiolab’s “Yellow Rain” comment page suggested “Ms. Yang and her uncle were dismissed and even reduced to pawns in the larger scheme of RadioLab’s agenda.” Others, such as Bob Collins, writing for Minnesota Public Radio worried that “the story appeared […]to invalidate the Hmong loss and suffering in Laos.” Aaron, a commentor on Current Magazine’s coverage of the controversy called Radiolab’s coverage “inexcusable science, nothing close to journalism, and if only ‘a story,’ one that cements erroneous ideas in the minds of its listeners.” Kirti Kamboj, writing for Hyphen, a magazine dedicated to Asian American arts, culture, and politics, described the episode as “heartbreaking,” “utterly infuriating,” and an exemplar of “Orientalist, ethnocentric framing” designed to privilege Western knowledge.
From my perspective as a scholar of rhetoric, communication, and debate, to call Radiolab’s game rigged would be an understatement. The interview was not conducted on an even playing field and it smacks of a white Western privilege that the writers and producers failed to fully acknowledge even in their on-air discussion following the interview. Radiolab determined the questions, edited the exchange, and retained the capacity to both frame and amend the discussion (there is a debate concerning whether or not the Yangs knew the questions prior to the interview—this discussion can be found here, Radiolab’s response here , and answer to Radiolab’s claims here.).
In addition to the whether or not Radiolab misrepresented the Yangs and downplayed the mass murder of the Hmong in their pursuit of “truth,” I find that this episode is important for the insights it contains into argumentative invention, journalism, and new media ethics, all sparked by the grain of Kalia Yang’s voice in response to Krulwich’s questions. I argue that Kalia’s sounded distress functioned as what I call a “sonorous objection,” instigating the critique of Radiolab’s tactics. Borrowing from argumentation theory, an objection describes an argument that draws the context of an argumentative exchange into view. Research on objections has most often examined the use of visual images, such as the controversy sparked by the photographs coming from of Abu Ghraib. In this short piece, I will wed prior research on objections with theories about sound to argue that Kalia used the grain of her voice to call out—and call into question—the opaque assumptions that governed the interview and its reception.

Kao Kalia Yang, Image courtesy of the Fox Cities Book Festival
“Yellow Rain” recalls the Hmong genocide following the Vietnam War. The Hmong were recruited by the CIA to help disrupt supply lines to Ho Chi Minh City (or Saigon). After American troops withdrew, the Viet Cong and the Pathet Lao persecuted the Hmong for aiding the US. The communists attacked the Hmong, eradicating villages and blanketing populations with a sticky, yellow substance. Attempting to escape systemic annihilation, the Hmong receded into the jungle, where many still reside today. Some of the Hmong that were able to escape brought with them leaves covered in the yellow stuff, which they gave to local aid workers. These workers then shipped the samples back to the United States where labs diagnosed it as a chemical agent known as “yellow rain.” A concerned Reagan administration reasoned that only the Soviet Union had the technical capacity to produce such a weapon. As a result, Reagan restarted the Unites States’ then-dormant Chemical and Biological Weapons (CBW) program. Radiolab’s hosts, Abumrad and Krulwich take issue with this narrative; troubling the assertion that yellow rain was in fact a chemical weapon and insinuating that Reagan used the Hmong incident as an excuse to start producing CBWs.
“Yellow Rain” progressed like many other segments of Radiolab. Abumrad and Krulwich began by recounting the story of the Hmong from the perspective of retired CIA agent Merle Prebbenow and the Yangs. Next, they interview Harvard professor Matthew Meselson and Cornell professor Thomas Seeley, using their testimony to suggest that “yellow rain” was actually bees releasing their bowels en masse after hibernation. Then Abumrad and Krulwich brought this provocative hypothesis to the Yangs. Here, the show intensifies, the music fades, and Krulwich begins to question the Yangs, “as if he were a cross-examining attorney” according to Bob Collins, blogger for Minnesota Public Radio. As the interview goes on, Krulwich’s tone increasingly stiffens as he repeats a similar line of questioning: “But, as far as I can tell,” Krulwich asserts, “your uncle didn’t see the bee pollen fall, your uncle didn’t see a plane, all of this is hearsay.”
Kalia’s voice beings to fray:
My uncle says for the last twenty years he didn’t know that anyone was interested in the deaths of the Hmong people. He agreed to do this interview because you were interested. What happened to the Hmong happened, and the world has been uninterested for the last twenty years. He agreed because you were interested. That the story would be heard and the Hmong deaths would be documented and recognized. That’s why he agreed to the interview, that the Hmong heart is broken and our leaders have been silenced, and what we know has been questioned again and again is not a surprise to him, or to me. I agreed to the interview for the same reason, that Radiolab was interested in the Hmong story, that they were interested in documenting the deaths that happened. There was so much that was not told. Everybody knows that chemical warfare was being used. How do you create bombs if not with chemicals? We can play the semantics game, we can, but I’m not interested, my uncle is not interested. We have lost too much heart, and too many people in the process. I, I think the interview is done [This is Kalia’s transcription of her statements, from Hyphen].
Kalia reflects on her experience with Radiolab in a post for Hyphen, characterizing the interview as more of an interrogation. I add an additional layer: that of the deliberative exchange. While it is certainly true that there was a great discrepancy between the interlocutors, both parties adduced reasons for their respective positions producing an argumentative encounter that challenged the norms that govern discourse and language.
In the above quotation, Kalia claims that Radiolab ambushed her and their meeting occurred under a pretense of telling the Hmong story. She then rhetorically situates her interlocutor within a broader history of silencing the Hmong. While it may be tempting to look at the Radiolab interview as an isolated event, Kalia’s arguments cast it as another iteration of the Hmong being discounted. We cannot, in other words, cleave “Yellow Rain” from a history of oppression.

August 2004, Image by Flickr User Awning
Additionally, Kalia chides Radiolab’s concerns, calling them a “semantics game.” Here, both the use of semantics and game is instructive. Semantics speaks to the trivial nature of Krulwich’s questions. His focus on yellow rain and its dubious status as a chemical weapon obfuscates the fact that weapons were used against the Hmong. Or, to reformulate Kalia’s argument, Radiolab is trading purely in language and ignoring the material reality of her people. The invocation of game is also important because it suggests that Krulwich does not understand the historical gravity of his actions. And, perhaps more importantly, that Radiolab is not taking the incident seriously. These arguments coalesce to trouble the assumption that the interview –and the inclusion of the Yang’s voices–was fair, equal, and inclusive. This culminates in Kalia wresting her agency from this context by ending the interview.
However, an exclusive focus on language ignores the intersecting effects of histories–personal, interpersonal and social–sounds, cultures, moods, and affects. Indeed, the grain of Kalia’s voice operates as an affective vector. Teresa Brenna, in The Transmission of Affect, explains, vocal rhythm “is a tool in the expression of agency, just as words are. It can literally convey the tone of an utterance, and in this sense, it does unite word and affect”(70). Different vocal inflictions invoke both biographic and cultural histories, as the body attempts to discern meaning. Political theorist William Connolly, in Neuropolitics, calls this space between sound and meaning the virtual register of memory. Virtual memory describes a background below conscious recollection that discerns sensory data, like sound, and renders it intelligible (24). We often see this register at work when we watch a movie, as different scenes are stored below the level of reflection and are called up to interpret a scene. Virtual memory is recursive, folding in present experiences to help guide future encounters and using previous encounters to make sense of the present. Thus the rhythm of Kalia’s voice guides the entrainment of affect by drawing on listeners’ previous encounters with similar sounds. This process infuses listeners’ perceptions and resulted in what commentators called “painful” and “emotional.”
While Kalia’s words claim Radiolab ambushed her and her uncle, the grain of her voice draws the unequal distribution of power into sharp relief. Her vocal cracks resonated with listeners, imparting an intense, visceral experience and provoking an outcry. One listener, Mathew Salesses sums up the response: “Every time I listen to this, I start to cry. Every time. About ten times now.” It demonstrates that Kalia was through reasoning with Krulwich; his use of Western science to discredit indigenous knowledge made sincere argumentation impossible. Her cry was not only an act of resistance, but also an objection that troubled Radiolab’s claims of journalistic excellence, highlighting vexing issues with editing and story construction.

Robert Krulwich and Jad Abumrad, Image by Flickr User Carlos Gomez
In argumentation parlance, Kalia’s voice operated as an “objection.” In “Entanglements of Consumption,” argumentation scholars Kathryn M. Olson and G. Thomas Goodnight (1994) explain how an objection functions within an argumentative encounter: “absent a common agreement as to the means of reaching consensus, debate over the ‘truth’ of an asserted claim is set aside, in whole or in part, and challenges are raised as to the acceptability of the communicative context within which the argument is offered as secured”(251). That is, when deliberation occurs within a shared context—agreed upon values, goals, rules, and facts—the argument progresses smoothly. However, when there is a disjunction between interlocutors, such as in “Yellow Rain” where both parties disagree on basic facts, hegemonic beliefs take precedence. Objections function to evidence this differential, making both parties (and often an audience) aware of this gap. As such, objections are not concerned with refuting previous claims—the way that Kalia states neither she nor her uncle are interested in having a semantic debate—but questions the very context—and the conditions–of the debate itself.
Despite Radiolab’s attempts to fetishize her voice to evidence the “fact of the matter” and the “complicated nature of truth,” Kalia’s voice retained her agency. Through the invocation of the sonorous objection, she eluded capture and demonstrated the unequal terrain of the interview. Her pain enveloped the listener, leaving a resonance that Radiolab listener Cecilia Yang called “painful to listen to” in her personal blog. As Olson and Goodnight remind us, objections arise in a repressive context, when people are denied a voice. For Kalia, histories of racism and colonialism infused the argumentative encounter, making it impossible for her to “reason,” a framework she exposes as a stacked game. As such, her sonorous objection functioned to evidence this disparity, while directing the listener’s attention to her cause. Just as the pictures of prisoners coming out of Abu Ghraib incited outrage about U.S. imperialism and violence, Kalia’s sonorous objection provoked a conversation about the Hmong, Radiolab, and the ethics of journalism in the new media age.
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Justin Eckstein is a doctoral candidate and former director of debate at the University of Denver. His work explores the intersection of listening, affect, and argumentation. Justin’s writing has appeared in Argumentation & Advocacy,Relevant Rhetoric, and Argumentation in Context. Currently, he is writing his dissertation on the micropolitics of podcasting in the post-deliberative moment.


















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