With the premier last month of Lemonade, her second visual album, Beyoncé didn’t make the world stop so much as she make it revolve: around her, around her work, around black women. For all of the limitations of pop music as a medium (it’s inherently capitalist, for one) and Lemonade’s various feminist strategies (“Formation,” with its “Black Bill Gates” language, can be heard as a black parallel public to white corporate feminism), the album nevertheless re-centered mainstream media attention on black women’s cultural and creative work.
As the conversation about Lemonade revolved around black women and black feminism, two white men pop critics writing for major publications responded with “So What About The Music?” articles. The description to Carl Wilson’s Slate piece asks “But how is it as strictly music?,” and Kevin Fallon’s Daily Beast piece asks both “But is the music any good?” in the title and “But is the music worth listening to?” in the dec. Each time, the “but” sounds like the antecedent to its implied mansplainy consequent “actually…” And just as “but actually” recenters men as authorities and experts, these three questions decenter features prioritized in black women’s pop performance traditions, and in Lemonade itself. As posed in these two articles, the “so what about the music?” question frames “music” so narrowly that it both obscures or at best trivializes what the album does musically. Wilson and Fallon’s essays are good examples of how not to listen to Lemonade.
I want to read Wilson and Fallon carefully so we can think about when this question makes for both technically correct and ethically/politically responsible theory and criticism, and when it makes for technically incorrect and ethically/politically irresponsible theory and criticism. My aim here isn’t to argue that Wilson and Fallon are bad people. My focus is the definition or concept of “music” that’s at the heart of the method they use in these two articles (and methods are bigger than individual writers). In more academic terms, I’m asking about research ethics. If, as Wilson’s and Fallon’s articles prove, the “so what about the music?” question can be a power move that establishes the critic’s or theorist’s authority, how can we–especially the mainstream we–ask about the music parts of pop music without making that power move?
Firstly, both articles apply fairly conventional European fine art aesthetics to the album. Wilson invokes pre-Enlightenment European aesthetics to argue that the “reality show aspect” of the album is somehow aesthetically inconsistent with great pop music. Prior to the 17th century, it was commonly thought that the status of a work’s form or medium ought to correspond to the status of its representational content: painting, the most highly regarded art form, should have subject matter of equal stature–gods and royalty. Wilson’s claim that “the other distraction is the way that the album’s central suite of music interacts with tabloid-style gossip (and a certain elevator video clip) about Beyoncé and her husband Jay Z” echoes that centuries-old sentiment, a sentiment which is about as alien to Lemonade’s aesthetic as, well, Boethius is.
Fallon begins his article with a genuflection to Prince (as does Wilson), scrunches its nose at the gossipy lyrical and narrative content, and then twice scoffs at the very idea of a visual album, “whatever that is,” as though we in the West don’t have precedents for this sort of Gesamtkunstwerky (the total artwork combining music, visuals, and lyrics) thing going back to Wagner and the Florentine Camerata (the collective attributed with inventing opera in the 17th century). He does talk more extensively about the sounds and music than Wilson does, but given the rapid turnaround he also faced, there’s not a lot of close listening to specific musical figures, performances, or compositional techniques, mostly just a survey of the different genres on the album.
Wilson says that the cheating story detracts from the album’s musical quality because it’s an unoriginal narrative:
a drama of jealousy, betrayal, and reconciliation, one of the most ancient and common of human experiences, and of songwriting fodder…that issue of thematic freshness may render some of the songs here less distinctive and invigorating than Beyoncé was.
I find this an odd criticism to level at a pop album, or even an artwork. Nobody would say that West Side Story or Romeo & Juliet were aesthetically diminished because they recycled that tired old theme of jealousy, betrayal, and (failed) reconciliation. Moreover, as Angela Davis argued in Blues Legacies and Black Feminism, these themes of jealousy, betrayal, and reconciliation are the foundation of black feminist pop music aesthetics in a personal-is-political kind of way. Both articles force a contextually incorrect definition of “politics” onto the album, one which sees the most intimate details of relationships, sex, and kinship as merely personal and apolitical. Fallon, for example, says “there’s no doubt that the music on the album is far more personal than it is political.” Both critics fail to consider it in terms established in black women’s pop performance traditions.
Even in Wilson’s attempt to focus strictly on the music, he spends most of the time talking about visuals and lyrics. He hears a wide range of sonic references in Lemonade, from Dolly Parton to Donna Summer to the Lomax recordings to calypso. But he thinks this makes it sound derivative: “as an aural album, Lemonade is a little less fascinatingly singular and eccentric than Beyoncé” (Wilson). Fallon makes an almost identical remark in his article: “Lemonade doesn’t hurl itself toward any genre in a statement of artistry. Instead it masters… um, all of them, but in turn doesn’t make the same powerful statement of Beyoncé’s artistic mission, like her last album did.” Contrast this with the way Jonathan Shecter talks about Diplo’s post-genre eclecticism as “fresh and cutting-edge,” part of an “ongoing artistic evolution.” As philosopher Christine Battersby has argued, the habit of thinking that flexibility is a sign of innovation when attributed to white men, but a sign of regression when attributed to anyone else, is a habit that goes back to the 19th century. It’s not surprising that Beyoncé gets dinged for the same thing that garners Diplo praise: in her case, what Fallon calls “the most daringly genre-hopping music she’s ever produced” is evidence of unoriginality, whereas in Diplo’s case post-genre eclecticism is evidence of his ability to distinctively transcend provincialism. Even when Wilson’s article does manage to talk about sounds and music, it trivializes Beyoncé’s other artistic achievements on the album.
Both articles rely on some gendered and racialized interpretive habits to address the song’s aesthetic value, lyrical content, and Beyoncé’s artistry. But what about their discussion of the music?
These same racialized, gendered habits tune Wilson and Fallon’s listening and mask the sonic dimensions of Lemonade that don’t fit their narrow concept of music. Both critics make a conceptual move that separates musical practice from black feminist practice. Fallon uses some parentheses and a “but…?” question to put rhetorical and grammatical space between Lemonade’s black femininity and its musical and sonic features: “(By the way, it’s powerful, and feminist, and unapologetically black, and transfixing, and gorgeous, and assured, and weird, and confusing, and dumb, and groundbreaking.) But hey: Is the music any good?” This framing defines “the music” as something distinct and independent of the album’s black femininity, as though black women’s and black feminist musical traditions didn’t infuse the album’s music…or, to the extent they do, they don’t count as “music.”
Wilson makes an identical move. Following the white liberal feminist aesthetics that influence lots of contemporary post-feminist pop, Wilson’s piece locates treats the black feminist message primarily in the video. “In video form…it’s more evident that [Lemonade] is equally the cyclical story of generations of black women dealing with men and balancing their struggle for R-E-S-P-E-C-T (as well as S-E-X) against the violations and injustices of race and gender.” He sees the politics in the visuals, but doesn’t consider the sounds as having anything to say or do about that story and that struggle.
This approach isn’t limited to well-meaning but ignorant white men pop critics: even bell hooks’ now (in)famous essay on Lemonade looks at but doesn’t listen for its politics. She argues that it is a “visual extravaganza” whose “radical repositioning of black female images does not truly overshadow or change conventional sexist constructions of black female identity.” Locating the politics entirely in Lemonade’s visuals, hooks’s essay treats black feminism as something contested solely in terms of images. (And divorcing the images from the sounds fails to consider the fact that the sounds impact how viewers interpret what they see.)
This is the wrong method to use for thinking about Lemonade and Beyoncé’s work as a whole (and pop music in general). Sounds on this album don’t operate independently of black femininity, black women’s performance traditions, or individual artists’ black feminist politics. On the one hand, thinking with Daphne Brooks and Regina Bradley, it’s more accurate to say that Beyoncé’s sound game has generally led the way and been more politically cutting-edge than her visual game. On the other hand, sound can also be what does the heavy lifting for patriarchy and other systems of domination, as I argue here. Separating the music itself out from the political content misrepresents what music is and how it works. And it is a particularly gendered misrepresentation: critics are not so eager to separate Kendrick’s sounds from his politics. In both white and black philosophical traditions, dominant concepts of politics and the political are normatively masculine (just think about the gendered public/private distinction, for example), so from these perspectives feminine and feminized sounds don’t feel or seem “political.”
But in these two cases the divorce between music and politics is also what lets white men pop critics have authority over black feminist music. If they can distill Lemonade down to its “solely musical” aspects, then they can plausibly present themselves as experts over generic, depoliticized sound, sounds disconnected from knowledges and values tied to particular lived experiences and performance traditions. Problem is, in the same way that there is no generic ‘person’ without a race or a gender, there is no generic, depoliticized sound. As Jennifer Stoever has argued, even though Western modernity’s occularcentric epistemology obscures the sonic dimensions of white supremacist patriarchy and the subaltern knowledges developed under it, sounds nevertheless work politically. Digging deep into the music on Lemonade or any other pop song does not involve abstracting the music away from every other aspect of the work and its conditions of production. Digging deep into the music part of pop music means digging deeper into these factors, too.
When Regina Bradley, Dream Hampton, Laur M. Jackson, Zandria Robinson, and Joan Morgan talk about how Lemonade makes them feel, what affects and knowledges and emotions it communicates, they are talking about the music–they just work in a tradition that understands music as something other than ‘the music itself’ (that is, they don’t think music is abstracted away from visual and cultural elements, from structures of feeling common to black women with shared histories and phenomenological life-worlds). As I have tried to show in my own work, the sounds and musical performance are central to Beyoncé and Rihanna’s work because they engage traditions of black women’s and black feminist knowledges. Aesthetic practices develop and emerge as types of implicit (i.e., non-propositional or non-verbal) knowledge, knowledge created in response to lived experiences in a particular social location. Aesthetic practices can communicate and perform knowledges that reinforce systems of domination, and they can also communicate and perform subordinate knowledges that map out strategies for survival amid domination. Dominant institutions (like the music industry) and people from dominant groups (like Iggy Azalea or Eric Clapton) separate the aesthetic practice from the implicit knowledges that make it meaningful, and thus neutralize those knowledges and make the aesthetic practice fungible and co-optable. Talking about “the music itself” or “solely music” does the same thing: it is a form of what philosophers call epistemic violence.
So, asking “but what about the music?” is a way to dig into those implicit knowledges to show where much of this epistemic work is happening. And that’s good analysis that isn’t (necessarily) epistemically violent. It demonstrates what Stoever calls “an ethical responsibility to hear African American cultural production with…assumptions about value, agency and meaning” (31) that are appropriate to them. But you can also ask “but what about the music?” in a way that abstracts away from these implicit knowledges. That’s what Wilson’s and Fallon’s pieces do, and that’s why they’re both epistemically violent and objectively poor methods of musical interpretation. But we can and do better when we write about and theorize the music part of pop music. And, to riff on Mariana Ortega’s argument in her article on the type of epistemic violence she calls “loving, knowing ignorance,” doing better means listening to and with black women, black women’s music, and black feminist aesthetics. You can’t divorce music or listening from politics; listening better can and will follow from practicing more just politics.
Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism, published by Zer0 books last year, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.
I Been On: BaddieBey and Beyoncé’s Sonic Masculinity-Regina Bradley
Listening to Sounds in Post-Feminist Pop Music-Robin James
This is the final article in Sounding Out!‘s April Forum on “Sound and Technology.” Every Monday this month, you’ve heard new insights on this age-old pairing from the likes of Sounding Out! veteranos Aaron Trammell and Primus Luta along with new voices Andrew Salvati and Owen Marshall. These fast-forward folks have shared their thinking about everything from Auto-tune to techie manifestos. Today, Marshall helps us understand just why we want to shift pitch-time so darn bad. Wait, let me clean that up a little bit. . .so darn badly. . .no wait, run that back one more time. . .jjuuuuust a little bit more. . .so damn badly. Whew! There! Perfect!–JS, Editor-in-Chief
A recording engineer once told me a story about a time when he was tasked with “tuning” the lead vocals from a recording session (identifying details have been changed to protect the innocent). Polishing-up vocals is an increasingly common job in the recording business, with some dedicated vocal producers even making it their specialty. Being able to comp, tune, and repair the timing of a vocal take is now a standard skill set among engineers, but in this case things were not going smoothly. Whereas singers usually tend towards being either consistently sharp or flat (“men go flat, women go sharp” as another engineer explained), in this case the vocalist was all over the map, making it difficult to always know exactly what note they were even trying to hit. Complicating matters further was the fact that this band had a decidedly lo-fi, garage-y reputation, making your standard-issue, Glee-grade tuning job decidedly inappropriate.
Undaunted, our engineer pulled up the Auto-Tune plugin inside Pro-Tools and set to work tuning the vocal, to use his words, “artistically” – that is, not perfectly, but enough to keep it from being annoyingly off-key. When the band heard the result, however, they were incensed – “this sounds way too good! Do it again!” The engineer went back to work, this time tuning “even more artistically,” going so far as to pull the singer’s original performance out of tune here and there to compensate for necessary macro-level tuning changes elsewhere.
The product of the tortuous process of tuning and re-tuning apparently satisfied the band, but the story left me puzzled… Why tune the track at all? If the band was so committed to not sounding overproduced, why go to such great lengths to make it sound like you didn’t mess with it? This, I was told, simply wasn’t an option. The engineer couldn’t in good conscience let the performance go un-tuned. Digital pitch correction, it seems, has become the rule, not the exception, so much so that the accepted solution for too much pitch correction is more pitch correction.
Since 1997, recording engineers have used Auto-Tune (or, more accurately, the growing pantheon of digital pitch correction plugins for which Auto-Tune, Kleenex-like, has become the household name) to fix pitchy vocal takes, lend T-Pain his signature vocal sound, and reveal the hidden vocal talents of political pundits. It’s the technology that can make the tone-deaf sing in key, make skilled singers perform more consistently, and make MLK sound like Akon. And at 17 years of age, “The Gerbil,” as some like to call Auto-Tune, is getting a little long in the tooth (certainly by meme standards.) The next U.S. presidential election will include a contingent of voters who have never drawn air that wasn’t once rippled by Cher’s electronically warbling voice in the pre-chorus of “Believe.” A couple of years after that, the Auto-Tune patent will expire and its proprietary status will dissolve into to the collective ownership of the public domain.
Growing pains aside, digital vocal tuning doesn’t seem to be leaving any time soon. Exact numbers are hard to come by, but it’s safe to say that the vast majority of commercial music produced in the last decade or so has most likely been digitally tuned. Future Music editor Daniel Griffiths has ballpark-estimated that, as early as 2010, pitch correction was used in about 99% of recorded music. Reports of its death are thus premature at best. If pitch correction is seems banal it doesn’t mean it’s on the decline; rather, it’s a sign that we are increasingly accepting its underlying assumptions and internalizing the habits of thought and listening that go along with them.
Headlines in tech journalism are typically reserved for the newest, most groundbreaking gadgets. Often, though, the really interesting stuff only happens once a technology begins to lose its novelty, recede into the background, and quietly incorporate itself into fundamental ways we think about, perceive, and act in the world. Think, for example, about all the ways your embodied perceptual being has been shaped by and tuned-in to, say, the very computer or mobile device you’re reading this on. Setting value judgments aside for a moment, then, it’s worth thinking about where pitch correction technology came from, what assumptions underlie the way it works and how we work with it, and what it means that it feels like “old news.”
As is often the case with new musical technologies, digital pitch correction has been the target for no small amount of controversy and even hate. The list of indictments typically includes the homogenization of music, the devaluation of “actual talent,” and the destruction of emotional authenticity. Suffice to say, the technological possibility of ostensibly producing technically “pitch-perfect” performances has wreaked a fair amount of havoc on conventional ways of performing and evaluating music. As Primus Luta reminded us in his SO! piece on the powerful-yet-untranscribable “blue notes” that emerged from the idiosyncrasies of early hardware samplers, musical creativity is at least as much about digging-into and interrogating the apparent limits of a technology as it is about the successful removal of all obstacles to total control of the end result.
Paradoxically, it’s exactly in this spirit that others have come to the technology’s defense: Brian Eno, ever open to the unexpected creative agency of perplexing objects, credits the quantized sound of an overtaxed pitch corrector with renewing his interest in vocal performances. SO!’s own Osvaldo Oyola, channeling Walter Benjamin, has similarly offered a defense of Auto-Tune as a democratizing technology, one that both destabilizes conventional ideas about musical ability and allows everyone to sing in-tune, free from the “tyranny of talent and its proscriptive aesthetics.”
Jonathan Sterne, in his book MP3, offers an alternative to normative accounts of media technology (in this case, narratives either of the decline or rise of expressive technological potential) in the form of “compression histories” – accounts of how media technologies and practices directed towards increasing their efficiency, economy, and mobility can take on unintended cultural lives that reshape the very realities they were supposed to capture in the first place. The algorithms behind the MP3 format, for example, were based in part on psychoacoustic research into the nature of human hearing, framed primarily around the question of how many human voices the telephone company could fit into a limited bandwidth electrical cable while preserving signal intelligibility. The way compressed music files sound to us today, along with the way in which we typically acquire (illegally) and listen to them (distractedly), is deeply conditioned by the practical problems of early telephony. The model listener extracted from psychoacoustic research was created in an effort to learn about the way people listen. Over time, however, through our use of media technologies that have a simulated psychoacoustic subject built-in, we’ve actually learned collectively to listen like a psychoacoustic subject.
Pitch-time manipulation runs largely in parallel to Sterne’s bandwidth compression story. The ability to change a recorded sound’s pitch independently of its playback rate had its origins not in the realm of music technology, but in efforts to time-compress signals for faster communication. Instead of reducing a signal’s bandwidth, pitch manipulation technologies were pioneered to reduce the time required to push the message through the listener’s ears and into their brain. As early as the 1920s, the mechanism of the rotating playback head was being used to manipulate pitch and time interchangeably. By spinning a continuous playback head relative to the motion of the magnetic tape, researchers in electrical engineering, educational psychology, and pedagogy of the blind found that they could increase playback rate of recorded voices without turning the speakers into chipmunks. Alternatively, they could rotate the head against a static piece of tape and allow a single moment of recorded sound to unfold continuously in time – a phenomenon that influenced the development of a quantum theory of information.
In the early days of recorded sound some people had found a metaphor for human thought in the path of a phonograph’s needle. When the needle became a head and that head began to spin, ideas about how we think, listen, and communicate followed suit: In 1954 Grant Fairbanks, the director of the University of Illinois’ Speech Research Laboratory, put forth an influential model of the speech-hearing mechanism as a system where the speaker’s conscious intention of what to say next is analogized to a tape recorder full of instructions, its drive “alternately started and stopped, and when the tape is stationary a given unit of instruction is reproduced by a moving scanning head”(136). Pitch time changing was more a model for thinking than it was for singing, and its imagined applications were thus primarily non-musical.
Take for example the Eltro Information Rate Changer. The first commercially available dedicated pitch-time changer, the Eltro advertised its uses as including “pitch correction of helium speech as found in deep sea; Dictation speed testing for typing and steno; Transcribing of material directly to typewriter by adjusting speed of speech to typing ability; medical teaching of heart sounds, breathing sounds etc.by slow playback of these rapid occurrences.” (It was also, incidentally, used by Kubrick to produce the eerily deliberate vocal pacing of HAL 9000). In short, for the earliest “pitch-time correction” technologies, the pitch itself was largely a secondary concern, of interest primarily because it was desirable for the sake of intelligibility to pitch-change time-altered sounds into a more normal-sounding frequency range.
This coupling of time compression with pitch changing continued well into the era of digital processing. The Eventide Harmonizer, one of the first digital hardware pitch shifters, was initially used to pitch-correct episodes of “I Love Lucy” which had been time-compressed to free-up broadcast time for advertising. Similar broadcast time compression techniques have proliferated and become common in radio and television (see, for example, Davis Foster Wallace’s account of the “cashbox” compressor in his essay on an LA talk radio station.) Speed listening technology initially developed for the visually impaired has similarly become a way of producing the audio “fine print” at the end of radio advertisements.
Though the popular conversation about Auto-Tune often leaves this part out, it’s hardly a secret that pitch-time correction is as much about saving time as it is about hitting the right note. As Auto-Tune inventor Andy Hildebrand put it,
[Auto-Tune’s] largest effect in the community is it’s changed the economics of sound studios…Before Auto-Tune, sound studios would spend a lot of time with singers, getting them on pitch and getting a good emotional performance. Now they just do the emotional performance, they don’t worry about the pitch, the singer goes home, and they fix it in the mix.
Whereas early pitch-shifters aimed to speed-up our consumption of recorded voices, the ones now used in recording are meant to reduce the actual time spent tracking musicians in studio. One of the implications of this framing is that emotion, pitch, and the performer take on a very particular relationship, one we can find sketched out in the Auto-Tune patent language:
Voices or instruments are out of tune when their pitch is not sufficiently close to standard pitches expected by the listener, given the harmonic fabric and genre of the ensemble. When voices or instruments are out of tune, the emotional qualities of the performance are lost. Correcting intonation, that is, measuring the actual pitch of a note and changing the measured pitch to a standard, solves this problem and restores the performance. (Emphasis mine. Similar passages can be found in Auto-Tune’s technical documentation.)
In the world according to Auto-Tune, the engineer is in the business of getting emotional signals from place to place. Emotion is the message, and pitch is the medium. Incorrect (i.e. unexpected) pitch therefore causes the emotion to be “lost.” While this formulation may strike some people as strange (for example, does it mean that we are unable to register the emotional qualities of a performance from singers who can’t hit notes reliably? Is there no emotionally expressive role for pitched performances that defy their genre’s expectations?), it makes perfect sense within the current affective economy and division of labor and affective economy of the recording studio. It’s a framing that makes it possible, intelligible, and at least somewhat compulsory to have singers “express emotion” as a quality distinct from the notes they hit and have vocal producers fix up the actual pitches after the fact. Both this emotional model of the voice and the model of the psychoacoustic subject are useful frameworks for the particular purposes they serve. The trick is to pay attention to the ways we might find ourselves bending to fit them.
Owen Marshall is a PhD candidate in Science and Technology Studies at Cornell University. His dissertation research focuses on the articulation of embodied perceptual skills, technological systems, and economies of affect in the recording studio. He is particularly interested in the history and politics of pitch-time correction, cybernetics, and ideas and practices about sensory-technological attunement in general.
Featured image: “Epic iPhone Auto-Tune App” by Flickr user Photo Giddy, CC BY-NC 2.0
REWIND!…If you liked this post, you may also dig:
“From the Archive #1: It is art?”-Jennifer Stoever
“Garageland! Authenticity and Musical Taste”-Aaron Trammell
When I heard of people flocking to recreate “Gatsby Dress” costumes for Halloween 2013, I couldn’t help but ponder the seemingly-perpetual cultural allure of F. Scott Fitzgerald’s The Great Gatsby, particularly its latest cinematic incarnation in spectacular Baz Luhrmann-style. More than a little of the momentum of the recent revival, however, had everything to do with the film’s soundtrack–executive produced by Jay-Z (who also executive produced the film)–that drew heavily on hip-hop. This sonic move was not without controversy, however, sparking intense debate when the film was released in May 2013. Take this line from Vice Magazine’s UK music blog Noisey (from a post snarkily entitled “Who Let The Great Gatsby Soundtrack Happen?”) that describes Kanye West and Jay-Z’s Watch the Throne album, from which many of the film’s songs are taken, as “a record that couldn’t be further removed from West Egg than a pauper trying to gain access to a Gatsby soiree.” This statement reveals more about this particular listener than it does about either the record or the film, which are intimately connected through the labor of Jay-Z and what I theorize here as a “sonic hip hop cosmopolitanism.”
I’ll admit that when I was first hip to The Great Gatsby my junior year of high school, I thought it was boring and couldn’t stand Tom or Daisy Buchanan or their rich white folk problems. I rooted for Jay Gatsby but couldn’t for the life of me understand why he was so sprung over Daisy, who wanted her daughter to be a “beautiful little fool” (17). But as I got older, I found myself returning to the novel time and time again, coming back to Gatsby like a forlorn lover and reconsidering what Jay Gatsby’s character represents: unrequited love, American idealism, (capitalistic) hustle, and (white) masculine performance. However, I’ve always been part of the camp that secretly hoped Gatsby was a black man passing for white, yearning for a life – and a woman – out of his grasp no matter how much “new money” he acquired.
It was not until Baz Luhrmann’s film adaptation of Gatsby that I realized how hip (hop) Gatsby really could be.
Luhrmann’s modernization of classic literary texts is not new; Romeo + Juliet (1996) got me through high school readings of Shakespeare’s play in ways Sparknotes could not. While Shakespeare’s words remained intact, the scenery and aura of the play burst to life on the big screen. Luhrmann uses in that film sonic cues of contemporary (youth) popular culture to make Shakespeare’s characters relatable. Verona is a hip, urban hub of violence that vibrates to grunge and pop artists such as Garbage, Everclear, and Quindon Tarver instead of mandolins and harps. The grittiness of grunge rock signifies the grittiness of Verona street life while Quindon Tarver’s angelic voice signifies the innocence and vulnerability of (first) love.
But Luhrmann’s Gatsby takes it up a notch, looking to hip hop culture as a bridge between the roar of the 1920s and the noise of the present. Aside from the literal presence of hip hop sound – mostly snippets from Jay-Z and West’s Watch the Throne – the materiality of hip hop sound also serves to update the Gatsby narrative. Consider how Gatsby’s parties are loud and bass-filled with a live jazz band. The loudness of the party and “surround sound” stereo sound of the film amplifies the vibrancy of the Jazz era while drawing in the audience with a contemporary interpretation of live parties seen and heard in contemporary hip hop culture. “The question for me in approaching Gatsby was how to elicit from our audience the same level of excitement and pop cultural immediacy toward the world that Fitzgerald did for his audience?” Luhrmann told Rolling Stone. “And in our age, the energy of jazz is caught in the energy of hip-hop.”
The film itself is stunning: vividly colored with panoramas and ground shots of New York City, Luhrmann’s film draws in an audience possibly unfamiliar with Fitzgerald’s novel. The film utilizes the more traditional jazz aesthetic that captures the novel’s initial element, but invokes hip hop to span a generational divide and update the (black) cool factor of the film. Indeed, both jazz and hip hop best signify black cool and its commodification into mainstream white America. For example, Norman Mailer’s discussion of the white hipster and Jazz aficionado as a “white Negro” is also tantalizingly useful in thinking of Gatsby as a black man passing for white. His affinity for Jazz and throwing jazzy parties incites the probability of Gatsby’s racial and social background. The film uses sound to create a hybrid of timeless black cool, while highlighting the presence of African Americans’ contributions to American culture. Hip hop’s birthplace and the portal for many immigrants into America, New York is arguably America’s most mythological city, grounded in both white and African American culture memory as such. Jay-Z’s own mythic rise to fame, wealth, and power in New York City–exemplified in some lines from 2009’s “Empire State of Mind,” “Yeah I’m out that Brooklyn, now I’m down in TriBeCa/ Right next to De Niro, but I’ll be hood forever/ I’m the new Sinatra, and since I made it here/I can make it anywhere, yeah, they love me everywhere”– grounds the film’s rags-to-riches mystique.
In addition to such extradiegetic associations, the film’s soundscape itself enthralls, with brassy, lively instrumented notes of jazz – which carried the sonic narrative of the 1920s – sounds of the hustle and bustle of urban spaces, particularly New York City, and hip hop. The film’s soundscape presents a hybrid of sonic black identities – jazz and hip hop – and uses their blended aesthetics to speak to the continued framework of black popular culture as a gauge of Americanism. In other words, the marginalized perspective is used to decide whether or not something is authentically American or not.
Hip hop aesthetics bridge old New York with the current New York as a foundation of Americanness. Gatsby bridges the old adage of New York as a space of opportunity with the familiar New York adage that Harlem-born and Mt.-Vernon-raised P. Diddy drops in Jermaine Dupri’s “Welcome to Atlanta,” “if you can make it here, you can make it anywhere,”a call back to Sinatra’s “New York, New York” that is also echoed by Jay-Z that forms a foundational trope of the film and the novel. A particular striking example of the merging of these adages is a scene in the novel where Nick and Gatsby are on their way to the city. They pass a car with black passengers and a white chauffeur:
As we crossed Blackwell’s Island a limousine passed us, driven by a white chauffeur in which sat three modish negroes, two bucks and a girl. I laughed aloud as the yolks of their eyeballs rolled toward us in haughty rivalry.
“Anything can happen now that we’ve slid over this bridge,” I thought; “Anything at all” (69).
While the novel does not describe a sonic accompaniment to Carraway’s observation of the black folks in the limousine, there is an inherent understanding of the “modish” fashion of the black folks as jazzy, as cool. In the film, there is an audible sound associated with the black folks. They are sipping champagne and listening to Watch the Throne. Although visibly symbolic of the 1920s – dressed in zoot suits and flapper dresses – the aural blackness associated with the scene suggests a merger of jazz and hip hop cool and cosmopolitanism.
In order to understand how hip hop updates the struggle for realness, entitlement, and respectability in the Gatsby film, it is important to return to the major sonic influence of the literal hip hop sound in the film: Jay-Z and Watch the Throne. Jay-Z’s work on the album raises questions of how hip hop culture impacts not only the American dream but the aspirations of mogul-dom seen and heard in the film and novel. Christopher Holmes Smith’s discussion of hip hop moguls in Social Text (Winter 2003) is particularly useful in teasing out the implications behind the hip hop mogul and such figures’ social-cultural responsibility to their respective communities. Holmes Smith argues:
The hip-hop mogul bears the stamp of American tradition, since the figure is typically male, entrepreneurial, and prestigious both in cultural influence and wealth. The hip-hop mogul is an icon, therefore, of mainstream power and consequently occupies a position of inclusion within many of the nation’s elite social networks and cosmopolitan cultural formations (69).
Jay-Z’s status as a hip hop mogul – serving both as a creative talent and corporate backer – lends credence to thinking about hip hop as a space of entitlement and a site of struggle to attain that entitlement. It is from this perspective that I think of Gatsby as a hip hop figure/mogul: his working class background, hyper-performance of white privilege, materialistic pursuit of wealth for visibility, and desperate need for approval as “authentic.” To borrow from rapper Drake, Gatsby “just wanna be successful.”
Mark Anthony Neal’s discussion of Jay-Z as a hip hop cosmopolitan figure in Looking for Leroy (2013) further enables an understanding of how Jay-Z lends his (sonic) hip hop cosmopolitanism to sonically navigate between hip hop’s working class aesthetics and his own sense of entitlement because of the way he mobilized those working class experiences to become wealthy. While the film does have performances by artists who are not considered hip hop – i.e. Lana Del Rey, Jack White, and Florence+the Machine – Jay-Z’s use of his own raps, including tracks from the Kanye West collaboration Watch the Throne suggests a “sonic hip hop cosmopolitanism” complements any sense of the film as a case study of white entitlement. Tracks like “100$ bill,” “No Church in the Wild,” and “Who Can Stop Me” both prop up and tear down Luhrmann’s visual rendition of Fitzgerald’s critique of the uppercrust of America as corruptibly entitled.
Baz Luhrmann’s adaptation of The Great Gatsby is an intriguing and useful tool through which to analyze the (in)consistencies of race and cultural authenticity in the United States. Both jazz and hip hop exist in the interstitial spaces that lie between black cultural expression and white entitlement to those expressions. Luhrmann uses hip hop’s sonic and cultural aesthetics to pump up the capitalistic and all-American narrative of “pull yourself up by the bootstraps” narrative in Gatsby by also declaring, “get yours by any means necessary.”
Featured Image adapted from Flickr User kata rokkar
Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!
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