What is a music video, anyway? Historically dismissed by film theorists as cinematically flawed or by the public as mere promotional snippets, music videos didn’t used to get the credit they deserve as a serious artistic medium. In the 1990s, Carol Vernallis challenged both notions, suggesting that they are actually a unique genre where music and visuals aren’t just paired—they communicate deeply with each other. Since then, scholars have taken diverse approaches to try to make sense of how film theory is applicable to these delicious nuggets of musical storytelling. For example, Phoebe Macrossan argues that Beyoncé’s Lemonade is a signal example of “film worlding,” indicating how the artist uses video to create her own intimate and all-encompassing environment. Additionally, Olu Jenzen and colleagues have found that political remix videos use recombinations of existing sounds and images to make rhetorical points that can challenge mainstream media reporting in real time. According to Stan Hawkins and Tore Størvold, from the perspectives of musicology or music theory, perhaps it is the video that amplifies the song’s harmonic structure or musical form, as suggested by their analysis of Justin Timberlake’s “Man of the Woods.”
Through skillful harmonic analysis or rhetorical analysis or cataloging of film techniques, scholars and critics now take music videos seriously. Yet, across interdisciplinary research approaches to music videos, what is largely taken for granted is that the music video is an object, a work to which various theories can be applied. What if we extend these approaches further and consider the music video not just as an object of analysis to be dissected, but as a representation of a creative process that entwines sound and vision in innovative ways to connect people and forge relationships? Such an analysis is especially possible when listening to independent creators who take an active role in conceptualizing, shooting, and editing their videos. By shifting our perspective to view the music video as documenting an ongoing creative and relational journey rather than solely as an object for analysis, we open up new possibilities for understanding the deeper significance of these works. Music videos can serve not just as vehicles for artistic expression, but as catalysts for strengthening bonds, preserving cultural knowledge, and fostering a sense of pride and resilience within communities.
Still image from music video for “Revitalize” by T-Rhyme (2021)
Music Video as Process
In 2023, I co-organized a series of performances for Native Jam Night at UC Riverside, an annual music showcase featuring Indigenous artists from California and across Turtle Island. One way my colleagues and I honed in on guest artists was by asking students to listen to several playlists and recommend the music that spoke to them. The song “Revitalize” by T-Rhyme came up as a favorite. T-Rhyme has released music that tells personal stories and responds to contemporary social realities. At times, this music responds to her lived experience as a woman with Nehiyaw and Denesuline roots.
The music video for “Revitalize” is not only a popular extension of the song’s appeal, but an audiovisual series of connections and interactions. Paying attention to it in this way shows what can emerge from one kind of nontraditional listening posture, this one inspired by my conversations with T-Rhyme and also grounded in the way I have been opening my ears to her music. I first got to know T-Rhyme in-person when I invited her and MC Eekwol to perform as part of the Show & Prove hip hop event in 2018. We stayed in touch over the next several years.
T-Rhyme in still image from music video for “Revitalize” by T-Rhyme (2021)
As part of T-Rhyme’s return visit to California in 2023, we got to drive around and talk music business, have dinner with Native directors and actors as part of an Indigenous Storytelling event, go shopping, and get tacos at one of my favorite hole-in-the-wall spots. When it came time to make plans around the release for my book Sonic Sovereignty: Hip Hop, Indigeneity, and Shifting Popular Music Mainstreams, I knew it made sense to keep building on dialogues with musicians. Instead of just talking about myself, or even ideas that were already published, I wanted to keep the conversation going, continue listening, and find ways to share what I was hearing with more audiences. When I talked with T-Rhyme in the winter and spring of this year, then, it was to hear more about her creative process beyond any single project, to talk about what I was hearing and how I was listening, and to make space for that meaning making that almost approaches a musical flow that can bubble up out of a good dialogue.
Revitalization
A years-long process led up to “Revitalize,” T-Rhyme told me, and there are goals for the song that stretch beyond the moment of recording. To make the video, T-Rhyme went out to ceremonial grounds with her family and her photographer cousin Tennille Campbell’s family, spending time out with buffalo so Campbell could record. Looking back, she went through over a year and a half of her recordings of family and friends to select moments of daily life to interweave with special moments of celebration.
To convey the importance of land with viewers, the rapper worked with her brother, who shared his drone landscape footage that he recorded where he lives in northern Saskatchewan. She filmed other pieces at a powwow in Treaty Six territory in Alberta, finding inspiration from old friends she reconnected with for the occasion, as well as other Indigenous musicians and dancers she met while looking to connect there. T-Rhyme delivers the chorus and rapped verses over a beat by Doc Blaze, while collaborators in the music video mouth key words, notably “revitalize,” to her audio. Each aspect of the video was made with family or friends, and together they encompass years of work and hopes for the future.
Still image from music video for “Revitalize” by T-Rhyme (2021)
From her past work, T-Rhyme recalled that shooting a music video can be stressful and involve intense time pressure. Instead, she told me, “I wanted none of those vibes to be involved with this project. I wanted the whole entire thing to be good vibes. And positive because part of our healing is through laughter and joking and being together as family.”
So, what is “revitalization” in the context of making music with family and friends? For T-Rhyme, “These are people I trust, I grew with, I evolved with, I changed with. All these people make me feel good and that I’m proud of, that I want to show off.” Paying attention to how musicians choose to tell their stories and further relationships with others is part of recognizing their sovereignty through sound. Sonic sovereignty is an active process.
The notion of “sonic sovereignty” builds from Jolene Rickard’s determination in “Diversifying Sovereignty and the Reception of Indigenous Art,” that “the idea of our art serving Indigenous communities reinforced my understanding that sovereignty is more than a legal concept”(82), and Tewa and Dine scholar-filmmaker Beverly Singer’s working through what she refers to as “cultural sovereignty,” in Wiping the War Paint off the Lens: Native American Film and Video, “which involves trusting in the older ways and adapting them to our lives in the present”(2). It’s meaningful to move into celebration together, as T-Rhyme explains: “Part of revitalization, especially when it comes to our healing as Native people, is we need to remember love. We don’t need to be in survival mode all the time.”
Intergenerational Teaching
Generations of T-Rhyme’s family stretch throughout the video for “Revitalize”. In the first verse, the musician’s mother stands in a bright red ribbon skirt at the edge of the river, near a photo frame.Then this photo of the rapper’s grandparents smiles out from the rocky shores of a river. A kid in sneakers runs nimbly over these same rocks, generations converging at the water. When T-Rhyme raps in the chorus, “raise your fists high in the air right now,” viewers see her mother raising her fist, the river greenery behind her, then proudly holding the picture of her own parents.
Still image from music video for “Revitalize” by T-Rhyme (2021)
Music videos are often associated with youth culture, especially in a North American context. Yet in process and in content, this music video showcases intergenerational teaching and learning, with the involvement of elders, parents, children, and friends, connecting embodied knowledge across generations.Men and boys teaching intergenerationally feature onscreen, notably a father and son in regalia and an entrepreneur who runs Cree Coffee Company. Community leaders and scholars across Turtle Island share stories of diverse Indigenous masculinities, highlighting the kinds of teaching, leadership, and care that men, boys, and masculine people share from the present into the future. T-Rhyme reflected, “we have men out here who are trying to be warriors still, in their own way, whether they’re dancing powwow, whether they’re running their own business, and just being present fathers.”
Still image from music video for “Revitalize” by T-Rhyme (2021)
T-Rhyme described that over the years, her relationship with her mother has changed. And yet, they have an ongoing push and pull between being serious and being playful together. With her mom, she says, “laughter and joking is our medicine.” She laughed as she recalled that for filming, “we’d be trying to have a serious moment and I’d say ‘okay mom, stand in the water’ and she’d say, ‘okay, like this.’ ‘Yeah, that looks good. Rest your face. You look real Kookum right now.’ Just cracking jokes at her.” T-Rhyme uses a word for grandmother to kid with her mom.
The process of writing the lyrics, too, involved reflecting on the relationship she has had with her mom across the past, present, and future. T-Rhyme raps, “My mother is sacred, she’s a survivor for real, though it’s taken her and I so many decades to heal.” This comes from what the rapper describes as a way to highlight how her mom is a “survivor and somebody that I respect and ultimately, enabled and motivated me to do my own healing too.”
Still image from music video for “Revitalize” by T-Rhyme (2021)
In the context of intergenerational healing, T-Rhyme’s music video, which involves multiple generations of her family, embodies Indigenous survivance –the active transition from mere survival to resilience—in the face of historical and ongoing colonial violence. T-Rhyme brought her grandparents into the filming through their photograph, and their living memory. She explained, “Without them, I wouldn’t be here, my kids wouldn’t be here and my mom wouldn’t be here. Speaking of revitalization, they were the ones that were the front lines of maintaining our culture through a literal, cultural genocide in our communities.” Since “they really had to do their part in maintaining our culture enough to survive through residential school,” she recalls, “It was important to me to acknowledge them as survivors.”
T-Rhyme included her daughter in ‘Revitalize,” as well as in other music videos, notably the title track on “For Women By Women.” She explains, “I always want to feature her because she’s such a powerhouse.” T-Rhyme’s visual narrative brings in a photo of her daughter dancing at one of her shows, and the rapper has made music videos with her son as well.
When they were all getting stir-crazy from COVID shutdowns, T-Rhyme and her kids made the video “Trap’d,” for which the rapper helped then-12-year-old Joaquem act as videographer. Teaching her son and daughter and giving them space to make their own art, she calls her kids her “heroes,” explaining, “I just love including them where I can.”
The Story Beyond the Video
Watching and listening to the work of independent artists, such as T-Rhyme, complements existing writing on music video that comments on mainstream names like Madonna and Beyoncé. Furthermore,approaching music videos as processes through which relationships are built and furthered rather than solely as objects for analysis invites other forms of listening, especially modes that acknowledge the network of people whose interactions create the sounds that vibrate audience members’ eardrums.
Still image from music video for “Revitalize” by T-Rhyme (2021)
The people who click play on the finished music video make up what is traditionally understood as its audience. By witnessing relationships behind musical choices, we can recognize that there is another group, too, that the video is for: media professionals, family members, and community participants who work together to create it. Making a piece as complicated as a music video can become an occasion for all of these actors to further and strengthen relationships: filming may offer the excuse everyone needed to visit an important location together, or storyboarding brings people in the room together who hadn’t been able to find the time, or the song provides a vehicle for talking about a topic that would otherwise be repeatedly put on the shelf for another day. Listening for process in this way can encourage audience members who view the video, too, to use this communally crafted artistic labor as an invitation for connection.
“Revitalize” particularly serves as an example of how making a music video can involve collaboration with family and friends over an extended period, encompassing years of documentation and strengthening relationships. In addition to sharing a past and inspiring interaction for the making of the video, the song carries hopes for a future. As T-Rhyme says, “I want “Revitalize” to be a catalyst for healing and pride.” Paying attention to how musicians tell their stories and build relationships through music videos is part of recognizing their sovereignty and cultural continuity through sound and visuals.
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Featured Image: Still from music video for “Revitalize” by T-Rhyme (2021)
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Dr. Liz Przybylski (pronunciation) is an ethnomusicologist and pop music scholar working in hip hop and electronic music in the US and Canada. Dr. Przybylski is an Associate Professor of Ethnomusicology at the University of California, Riverside. A graduate of Bard College (BA) and Northwestern University (MA, PhD), Liz’s research appears in Ethnomusicology, Journal of Borderlands Studies, and IASPM Journal, among others. Dr. Przybylski has presented research nationally and internationally, including at the Society for Ethnomusicology, Native American and Indigenous Studies Association, Feminist Theory and Music, International Association for the Study of Popular Music, and International Council for Traditional Music World Conferences. Recent and forthcoming publications analyze how the sampling of heritage music in Indigenous hip hop contributes to dialogues about cultural change in urban areas. Dr. Przybylski has also published on popular music pedagogy. Liz was awarded a National Endowment for the Humanities Faculty Fellowship and a Fulbright Fellowship. Liz’s most recent book Sonic Sovereignty: Hip Hop, Indigeneity, and Shifting Popular Music Mainstreams was published in July 2023 (NYU Press). This follows Liz’s first book, Hybrid Ethnography: Online, Offline, and In Between (SAGE Publications, 2020) which develops an innovative model of hybrid on- and off-line ethnography for the analysis of expressive culture. In addition to university teaching, Liz has taught adult and pre-college learners at the American Indian Center in Chicago and the Concordia Language Villages program of Concordia College in Bemidji. On the radio, Liz hosted the world music show “Continental Drift” on WNUR in Chicago and has conducted interviews with musicians for programs including “At The Edge of Canada: Indigenous Research” on CJUM in Winnipeg. Dr. Przybylski served as the Media Reviews Editor for the journal American Music, the President of the Society for Ethnomusicology, Southern California and Hawaii Chapter, and on the Society for Ethnomusicology Council.
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Part of this surge in scholarly attention and artistic projects is premised on the idea that sound and sound recordings are important additions to cultural heritage in documenting histories and personal evidence, and yet, they are often viewed as supplementary adjuncts to more physical or visual archival artefacts. This subjugation to the primacy of the visual extends to the arts, humanities, and social sciences, but this is beginning to change as scholars across these fields increasingly argue that sound (with its attendant listening) is an especially critical medium for cultivating different modes of attention, forging affective relations, producing alternative knowledges, revealing hidden narratives, and attuning to neglected pasts.
Two digital sound archival projects created in response to the pandemic, The Pandemic SensoryArchive and#StayHomeSounds, are especially instructive in thinking about sound as a key medium for engaging with the monumental a/effects of the present and as important contributions to cultural history. Like other pandemic digital sound archival projects, these two projects sought to document the present for the future – creating a “past” in real time, based on the underlying assumption that sound – as a material-discursive apparatus – can offer particularly generative possibilities in this context. The methods, scope, and presentation design employed by these two web-based archival platforms generates a sense of intimacy, proximity, andcollectivity in otherwise surreal, secluded, uncertain, detached, and disconnected situations, much like in radio and podcasting though in this case with different infrastructure and interactivity.
In these online, mediated spaces where worlds intensely collide and conflate, and users become flattened out and disembodied, new configurations of intimacy, subjectivities, and world-building emerge through alternative forms of affective archival engagement. This was (and still is) particularly important and complex during COVID-19, which is marked not only by a series of indefinite lockdowns and uneven distribution of intervention measures, but an affective logic whereby life is completely reconfigured and capacities within the world are diminished and redistributed. Part of making mass sound archives usable relies on the medium for circulation, the presentation for users, and what user participation empowers for these living histories, as Fabiola Hanna makes clear. These two projects generate what Hanna identifies as a particular orientation in digital humanities projects through a politics of listening that necessitates an active mode of participation that is not simply one-directional but a two-way engagement.
The Archive of Intimacy, later renamed The Pandemic Sensory Archive (PSA), wascreated by professors William Tullett (Associate Professor in Sensory History, Anglia Ruskin University, U.K.) and Hannah McCann (Senior Lecturer in Cultural Studies, University of Melbourne, Australia) with the goal of exploring the senses through a digital platform and to act as an open data bank of contributions from the public. Their open call for contributions asks for a response that considers two questions: What smells, sights, sounds, touch, and/or tastes do you associate with the pandemic? Has your experiences of the senses (smell/sight/hearing/touching/taste) changed at all as a result of the pandemic? Contributors are then asked to drop a pin on the map (though this is not a typical Google Maps rendition of a specific locale, but a sort of simplified graphic representation of sensory input/output waves) and follow the prompts to anonymously submit. The digital map is divided among the five senses and features the entries that contain a title and brief response, such as:
Quiet where there should not be quiet: “Being in my flat in the centre of town on my own with nobody else around on a Saturday. Everything weirdly, eerily, quiet.”
Birdsong: “Hearing birdsong in the garden having not noticed it before, no longer drowned out.”
You’re on mute! “Did the conversation in meetings become less robust as we all sit there on mute, politely waiting for our turn to speak?”
Less sound, more sound: “Blissfully quiet at night as curfew curtails the normal constant traffic roars, far more voices in the early morning and through the day as people‘exercise together’ to socialize in the park”
Complimenting this map, which may seem limited in scope but allows users to engage without having to sift through an overwhelming amount of content, is the Sound category page, where four interviews are embedded with “sensory experts on sound during the Covid-19 pandemic,” including Shoshana Rosenberg, Andrew Mitchell, Martin Stewart, and Stephen Sullivan. One interview considers how the pandemic clarified the immensely relational dimension of artistic sound practice and that the lack of access to intimacy during lockdown instigated a radical reformatting and questioning of what it means, more broadly and now, to be intimate and close in creating sound art. For them, what the pandemic spelled out is that intimacy is fragile and valuable, and that this delicate balance and fluctuating ratio has come to the fore during this time.
The initial designation for the platform, “the archive of intimacy,” is worth meditating on to consider the particular forms of intimacy in this context, perhaps through Lauren Berlant’s “intimate publics” – a concept that captures the affective and collective dimensions of intimacy among strangers. The notion lends itself to understanding the mediated social intimacy in these spaces and the different affective experiences they invite in varying capacities through sound.The connection between imagined publics and community through sound has, of course, been conceptualized by scholars who do historical work on radio and podcast studies, but it can also be extended to these digital, affective, pandemic sound archives. Evidenced in the submission prompts and interview data, the emphasis on the distinct shifts and palpable changes resulting from this new situation, and its accompanying affective logic, can be read as a strategy for cultivating intimacy and connection because attending to these changes may render their intensities as less alarming.
“Listening” by Flickr User Silvia Siri, April 4, 2020CC BY-NC 2.0 DEED
Through the descriptions and dialogues of these new affective environments grounded in sound, some users might feel a sense of camaraderie, connection, and affinity to these novel experiences and how it relates or compares to one’s own (or the sense of not being so alone), especially in the personalized, diaristic, idiosyncratic tone in the short text extracts and longer interview forms. According to Tizian Zumthurm and Stefan Krebs (2022), digital spaces enable this type of “self-affirmation: by contributing and following the contributions of others, users are assured that they are not alone in whatever they experienced” (492). They also point out that as a result crowdsourced archives, particularly related to traumatic events, have a curative function.
Although the PSA may not be what likely comes to mind when thinking about a digital sound archive, presumably composed exclusively of musical or field recordings, it provides an entry point into a confluence of concerns to grapple with some of the key questions and issues related to sound, intimacy, and affect during the pandemic. In particular, diversity in form – between short excerpts and lengthier conversations, creates different engagement options for users based on preference and capacity (quick snapshots of the sonic changes in daily life or deeper explorations concerning sonic worlds), and across sensory inputs. Moreover, interviews add an oral history aspect to the project, which some scholars argue is more empowering and intimate than other modes of telling or sharing history. As a historically feminist practice, oral history has the potential to expose ignored topics and present diversified perspectives on traumatic pasts (like the 1918 pandemic) which is also especially important considering the research areas and professional backgrounds among the interview experts.
#StayHomeSounds is part of a larger project led by UK-based sound artist Stuart Fowkes, who created Cities and Memories in 2014, which Milena Droumeva describes as a “one-of-a-kind sonic portal dedicated to the exploration of place, sound and memory” (147). The website boasts being the largest sound project in the world with over 5000 sound recordings from over 1000 different contributors across 100 territories worldwide. It encompasses field recordings, sound art, and sound mapping, and each location features two sounds: the original field recording of that place and a reimagined sound that presents that place and time as somewhere, something else. The listener can explore sites through their actual sounds or the reimagined versions, flipping between the two different sound worlds. #StayHomeSounds is one of the latest ongoing sub-projects on the site and it is a collection of recordings during the pandemic from all over the world mostly done using cell phone recordings.
Bari lockdown sound recorded by Roberto Lippolis.
Although there is a wide range of quality and content, #StayHomeSounds offers a glimpse into the everyday sonic realities of quarantine life that cut across geography, life, and circumstances. The immensely mundane soundscapes and sheer multitude of recordings across cities and regions allows us to listen comparatively and try to notice the striking sonic cultures of different places even in lockdown. Those submitting sounds are required to provide a reflective text, and an elective representative image, to accompany their recording which details the changes in the soundscape as well as any a/effects that change has produced on other aspects of life.
An entry from Vancouver reads “Their chorus runs day and night and is a most pleasant soundtrack to both fall asleep with and wake up to. In this clip the background birds have joined in to add their avian melody to the amphibian bass line.”
Another from the Greek island of Crete, “after a heavy rain last night, the chirping of the birds woke me up this morning. It was such a powerful sound, like waking up from a sweet dream or a bad nightmare. I think that due to quarantine measures the nature’s sounds are more clear than even before.”
Athens, Greece lockdown sound recorded by Stamatis Mitrou.
In New Orleans, “I’m thankful for my quiet spot out here on the edges of town, but I worry about how the city can recover and for all those sick, out of work, or unable to stay home.”
New Orleans lockdown sounds recorded by Elizabeth Joan Kelly.
The objectives of the project, as described by Fowkes in the online text, are largely affective or affectively oriented, that is, to establish a sense of connection in the present, “how it feels at this unique moment,” by being able to discover new relations to place, to others, and to our sentient selves, through these sonic recordings and texts. In an interview with the Thomson Reuters Foundation, Fowkes said, “(You can) see what other people are hearing around the world and also read their stories and see that actually people are feeling similarly… hopefully that helps to make us feel a little bit more connected.” The breadth of contributions in terms of different locations and number of entries helps build this sense of connection, increasing the possibility of similar experiences to be seen and heard.
Lockdown sound from Lagos, Nigeria recorded by Ibukun Sunday.
By attending to personal struggles, observations, and speculations in relation to sound, these two digital sound archival projects gesture towards the intersections of intimacy, memory, and world-building, and alleviate and mediate some of the dominant and pervading affects that marked lockdown and remote life. In undertaking this project, I found pleasure in the informality of the responses and both the fresh insights and shared resonances, creating an experience that was jointly intimate (feeling seen and validated) and expansive (an opening to alternative experiences). In cultivating openness and a space for difference, and making the reflections and recordings publicly available, so that we can listen together but apart, the projects cultivate new forms of intimacy, empathy, collectivity, and nostalgia.
Dhaka, Bangladesh lockdown sound recorded by youKnowWho.
But, of course, the potential affective experience with the entries and recordings is not a given, much like with any critical scholarly intervention or artwork that attempts to raise awareness (in this case, to both the grave and minute effects of the pandemic) and resist dominant narratives (that the pandemic is under-control, over, or effects only one’s respiratory system), there is no guarantee that the intended experience will transpire in every engagement, but the possibility to do so – to cultivate intimacy and world-building at a time of profound uncertainty and physical distance – is nonetheless still valuable. Much like the diversity in responses, undoubtedly there are varying degrees and types of resonances, perceptions, and impacts within each visit.
Using an open access, crowdsourced approach, the PSA and #soundsathome construct participatory, community archives, creating and remediating documents and recordings for collective access and engagement on behalf of a global community that underwent monumental change, disruption, and loss. Calling explicit attention to palpable sensory shifts and disruptions is a central way to track, record, and make sense of the immense changes in this historical moment, and to illuminate the inequalities in environments and experiences that have been exacerbated by the (lack of) responses by governments and policy. The very existence of these projects and their participation through listening marks a resistance to the discourses of a “return to normalcy” or that we are on the other end of the pandemic. Because affects live in the body and are not often considered as objects of knowledge, the ongoing presence, use, and discussion of these two projects amplifies the a/effects, and a resistance to the affective logic of the pandemic, that they seek to produce. By considering COVID as an unprecedented, deeply affective, traumatic event, these online spaces operate to archive this moment in time and its myriad sonic dimensions, bringing these affective worlds into dialogue through an intimate exchange and assemblage between different bodies, experiences, and locations.
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Emily Collins is an interdisciplinary researcher, writer, educator, and PhD Candidate in Cinema and Media Studies at York University in Tkaronto (Toronto) whose work draws on sound studies, feminist theory, critical disability studies, and cultural theory to examine sonic social relations and materiality through entanglements of resistance and care within contemporary artworks and creative practices. As a cultural worker and active member in the arts community, Emily has worked at diverse film, visual arts, and digital media organizations, institutions, and research networks within Canada and abroad, including Archive/Counter-Archive, PUBLIC Journal, VUCAVU, Festival Scope (Paris), the Toronto International Film Festival, and the Walter Phillips Gallery at Banff Centre for Arts and Creativity.
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Sounding Out! 
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