Mr. and Mrs. Talking Machine: The Euphonia, the Phonograph, and the Gendering of Nineteenth Century Mechanical Speech
In the early 1870s a talking machine, contrived by the aptly-named Joseph Faber appeared before audiences in the United States. Dubbed the “euphonia” by its inventor, it did not merely record the spoken word and then reproduce it, but actually synthesized speech mechanically. It featured a fantastically complex pneumatic system in which air was pushed by a bellows through a replica of the human speech apparatus, which included a mouth cavity, tongue, palate, jaw and cheeks. To control the machine’s articulation, all of these components were hooked up to a keyboard with seventeen keys— sixteen for various phonemes and one to control the Euphonia’s artificial glottis. Interestingly, the machine’s handler had taken one more step in readying it for the stage, affixing to its front a mannequin. Its audiences in the 1870s found themselves in front of a machine disguised to look like a white European woman.
By the end of the decade, however, audiences in the United States and beyond crowded into auditoriums, churches and clubhouses to hear another kind of “talking machine” altogether. In late 1877 Thomas Edison announced his invention of the phonograph, a device capable of capturing the spoken words of subjects and then reproducing them at a later time. The next year the Edison Speaking Phonograph Company sent dozens of exhibitors out from their headquarters in New York to edify and amuse audiences with the new invention. Like Faber before them, the company and its exhibitors anthropomorphized their talking machines, and, while never giving their phonographs hair, clothing or faces, they did forge a remarkably concrete and unanimous understanding of “who” the phonograph was. It was “Mr. Phonograph.”
Why had the Euphonia become female and the phonograph male? In this post, I peel apart some of the entanglements of gender and speech that operated in the Faber Euphonia and the phonograph, paying particular attention to the technological and material circumstances of those entanglements. What I argue is that the materiality of these technologies must itself be taken into account in deciphering the gendered logics brought to bear on the problem of mechanical speech. Put another way, when Faber and Edison mechanically configured their talking machines, they also engineered their uses and their apparent relationships with users. By prescribing the types of relationships the machine would enact with users, they constructed its “ideal” gender in ways that also drew on and reinforced existing assumptions about race and class.
Of course, users could and did adapt talking machines to their own ends. They tinkered with its construction or simply disregarded manufacturers’ prescriptions. The physical design of talking machines as well as the weight of social-sanction threw up non-negligible obstacles to subversive tinkerers and imaginers.
Born in Freiburg, Germany around 1800, Joseph Faber worked as an astronomer at the Vienna Observatory until an infection damaged his eyesight. Forced to find other work, he settled on the unlikely occupation of “tinkerer” and sometime in the 1820s began his quest for perfected mechanical speech. The work was long and arduous, but by no later than 1843 Faber was exhibiting his talking machine on the continent. In 1844 he left Europe to exhibit it in the United States, but in 1846 headed back across the Atlantic for a run at London’s Egyptian Hall.
That Faber conceived of his invention in gendered terms from the outset is reflected in his name for it—“Euphonia”—a designation meaning “pleasant sounding” and whose Latin suffix conspicuously signals a female identity. Interestingly, however, the inventor had not originally designed the machine to look like a woman but, rather, as an exoticized male “Turk.”
A writer for Chambers Edinburgh Journal characterized the mannequin’s original appearance in September of 1846:
The half figure of a man, the size known to artists as kit kat, dressed in Turkish costume, is seen resting, upon the side of a table, surrounded by crimson drapery, with its arms crossed upon its bosom. The body of the figure is dressed in blue merino, its head is surmounted by a Turkish cap, and the lower part of the face is covered with a dense flowing beard, which hangs down so as to conceal some portion of the mechanism contained in the throat.
What to make of Faber’s decision to present his machine as a “Turk?” One answer, though an unsatisfying one is “convention.” One of the most famous automata in history had been the chess-playing Turk constructed by Wolfgang von Kempelen in the eighteenth century. A close student of von Kempelen’s work on talking machines, Faber would almost certainly have been aware of the precedent. In presenting their machines as “Turks,” however, both Faber and Von Kempelen likely sought to harness particular racialized tropes to generate public interest in their machines. Mystery. Magic. Exoticism. Europeans had long attributed these qualities to the lands and peoples of the Near East and it so happened that these racist representations were also highly appealing qualities in a staged spectacle—particularly ones that purported to push the boundaries of science and engineering.
Mysteriousness, however, constituted only one part of a much larger complex of racialized ideas. As Edward Said famously argued in Orientalism Westerners have generally mobilized representations of “the East” in the service of a very specific political-cultural project of self- and other-definition—one in which the exoticized orient invariably absorbs the undesirable second half of a litany of binaries: civilization/barbarism, modernity/backwardness, humanitarianism/cruelty, rationality/irrationality. Salient for present purposes, however is the west’s self-understanding as masculine, in contradistinction to—in Said’s words—the East’s “feminine penetrability, its supine malleability.”
One possible reading of the Faber machine and its mannequin “Turk,” then, would position it as an ersatz woman. A depiction of the Euphonia and its creator, which appeared in the August 8, 1846 Illustrated London News would appear to lend credence to this reading. In it, the Turk, though bearded, features stereotypically “feminine” traits, including soft facial features, smooth complexion and full lips. Similarly, his billowing blouse and turban lend to the Turk a decidedly “un-masculine” air from the standpoint of Victorian sartorial norms. The effect is heightened by the stereotypically “male” depiction of Faber himself in the same illustration. He sits at the Euphonia’s controls, eyes cast down in rapt attention to his task. His brow is wrinkled and his cheeks appear to be covered in stubble. He appears in shirt and jacket—the uniform of the respectable middle-class white European man.
Importantly, the Euphonia’s speech acts did not take place as part of a conversation, but might have been compared to another kind of vocalization altogether. Faber’s manipulation of the Euphonia entailed a strenuous set of activities behind the automaton (though, in truth, off to one side.) Its keyboard kept both of the inventor’s hands occupied at the machine’s “back,” while its foot-operated bellows had to steadily be pumped to produce airflow. Though requiring some imagination, one could imagine Faber and his creation having sex. At least one observer, it seems, did. In an article originally printed in the New York Paper, the author recounted how he “suggested to Mr. F[aber] that the costume and figure had better have been female.” This course of action offered practical mechanical-semiotic advantages “as the bustle would have given a well-placed and ample concealment for all the machinery now disenchantingly placed outside.” To the foregoing the writer added a clause: “—the performer sitting down naturally behind and playing her like a piano.”
Around 1870 the Euphonia was recast as a woman. By this time Herr Faber had been dead several years and his talking machine had passed on to a relative, also called Joseph, who outsourced the staged operation of the machine to his wife—Maria Faber. The transition from a male mannequin to a female mannequin (as well as the transition from a male operator to a female operator) throws into relief certain wrinkles in the gendered story of the Euphonia. Given that the Euphonia’s vocalizations could be read through the lens of sexualized domination, why had Faber himself not designed the mannequin as a woman in the first place? There are no pat answers. Perhaps the older, bookish, inventor believed the Turk could serve as an object of Western scientific domination without eliciting embarrassing and prurient commentary. Clearly, he underestimated the degree to which the idea of technological mastery already contained sexual overtones.
Little can be said about Joseph Faber’s life and work beyond 1846 though an entry for the inventor in the Biographisches Lexikon des Kaiserthums Österreich claimed that he took his life about 1850. Whatever the truth of Herr Faber’s fate, the Euphonia itself disappeared from public life around this same time and did not resurface for nearly two-and-a-half decades.
On the other hand, the idea of a female-presenting Euphonia, suggested by the New York Paper contributor in 1845, came to fruition as the machine was handed over to a female operator. If audiences imagined the spectacle of Euphonia-operation as a kind of erotic coupling, this new pairing would have been as troubling in its own way as Faber’s relationship to his Turk. What explains, then, the impulse to transition the Euphonia from androgyne to woman? Again, there are no pat answers. One solution to the enigma lies in the counter-factual: Whatever discomfiting sexual possibilities were broached in the Victorian mind by a woman’s mastery over a female automaton would have been greatly amplified by a woman’s mastery over a male one.
In these early exhibitions, the phonograph became “Mr. Phonograph.” In Chicago, for example, an exhibitor exclaimed “Halloa! Halloa!” into the apparatus before asking “Mr. Phonograph are you there?” “This salutation,” perspicaciously noted an attending Daily Tribune reporter “might have been addressed with great propriety to the ghosts at a spiritual seance…” In San Francisco, an exhibitor opened his demonstration by recording the message “Good morning, Mr. Phonograph.” Taking the bait, a Chronicle reporter described the subsequent playback: “‘Good morning, Mr. Phonograph,’ yelled Mr. Phonograph.”
In Atlanta, the phonograph was summoned “Mr. Phonograph, will you talk?” Mr. Phonograph obliged [“Wonder Agape!,” The Phonograph Puzzling Atlanta’s Citizens.” The Daily Constitution. June 22, 1878, 4]. At some point in 1878 the Edison Speaking Phonograph Company commissioned the printing of a piece of promotional sheet music “The Song of Mr. Phonograph.” The cover art for the song sheet featured a bizarrely anthropomorphized phonograph. The machine’s iron cylinder has been transformed into a head with eyes, while the mouthpiece and recording stylus have migrated outward and are grasped by two human hands. Mr. Phonograph’s attire, however, leaves no doubt as to his gender: He wears a collared shirt, vest, and jacket with long tails above; and stirrupped pants and dress boots below.
[Animal noises–cat, chicken, rooster, cow bird, followed by announcement by unidentified male voice, From UCSB Cylinder Archive]. Mr. Phonograph appealed not only to the professional exhibitors of the 1870s but to other members of the American public as well. One unnamed phonograph enthusiast recorded himself sometime before 1928 imitating the sounds of cats, hens, roosters and crows. Before signing off, he had his own conversation with “Mr. Phonograph.”
To understand the impulse to masculinize the phonograph, one must keep in mind the technology’s concrete mechanical capabilities. Unlike the Euphonia, the phonograph did not have a voice of its own, but could only repeat what was said to it. The men who exhibited the phonograph to a curious public were not able (like the Fabers before them) to sit in detached silence and manually prod their talking machines into talking. They were forced to speak to and with the phonograph. The machine faithfully addressed its handler with just as much (or as little) manly respect as that shown it, and the entire operation suggested to contemporaries the give-and-take of a conversation between equals. Not surprisingly, the phonograph became a man and a properly respectable one at that. Finally, the all-male contingent of exhibitors sent across the United States by the Edison Speaking Phonograph Company in 1878 invariably imparted to their phonographs their own male voices as they put the machine through its paces on stage. This, in itself, encouraged attribution of masculinity to the device.
The Euphonia and the phonograph both “talked.” The phonograph did so in a way mechanically-approximating the idealized bourgeois exchange of ideas and therefore “had” to be male. The Euphonia, on the other hand, spoke only as a function of its physical domination by its handler who wrung words from the instrument as if by torture. The Euphonia, then, “had” to be female.
The talking machines of the late nineteenth century as well as the media technologies that succeeded them emerged from a particular white, male, western and middle class culture.While changing in profound ways since the Victorian period, this culture has remained committed to the values of scientific mastery of nature; racial and gender hierarchies; and, especially, economic accumulation. But because the physical apparatus of talking machines has evolved so dramatically during this same period, it has been necessary to periodically renovate the ontology of mechanical speech in order to make it “safe” for the core values of the culture.
A fuller accounting of the politics of sound reproduction is possible but it depends on a more dynamic rendering of the interplay between practices, technologies and sonic understandings. It requires not only identifying speakers and listeners, but also placing them within the broader networks of people, things and ideas that impart to them moral content. It means attending—no less so than to texts and other representations—to the stories machines themselves tell when they enact the labor of speaking. We should listen to talking machines talking. But we should watch them as well.
Featured Image: from William C. Crum, ”Illustrated History of Wild Animals and Other Curiosities Contained in P.T. Barnum’s Great Travelling World’s Fair….” (New York: Wynkoop & Hallenbeck, 1874) 73. This image suggests that the later exhibitors of the Euphonia may have occasionally deviated from the gendered norms established by Joseph Faber, Sr. In image 4, a man—perhaps Joseph, Jr.— operates the Euphonia in its female form.
J. Martin Vest holds Bachelors and Masters degrees in History from Virginia Commonwealth University and a PhD in American History from the University of Michigan. His research interests range across the nineteenth and twentieth centuries, and are heavily influenced by the eclecticism and curiosity of working class storytelling. Past projects have explored Southside Virginia’s plank roads; the trope of insanity in American popular music; slavs in the American South; radical individualist “egoism;” twentieth century anarchists and modern “enchantment.” His dissertation, “Vox Machinae: Phonographs and the Birth of Sonic Modernity, 1870-1930,” charts the peculiar evolution of modern ideas about recorded sound, paying particular attention to the role of capitalism and mechanical technology in shaping the things said and believed about the stuff “in the grooves.”
REWIND!…If you liked this post, you may also dig:
How Svengali Lost His Jewish Accent–Gayle Wald
Welcome to the third and final installment of Unsettling the World Soundscape Project, a series in which we critically investigate the output of early acoustic ecology and assess its continuing value for today’s sound studies. In our first post, Mitchell Akiyama addressed the WSP’s ten-hour Soundscapes of Canada radio series from 1974 to situate the broadcast’s innovative work historically and explore how it attempted to represent a diverse nation by way of sound. In my follow-up post, I focused on the WSP’s Vancouver research, their only output since returning from Europe in 1975, assessing shifts in the ideologies and practices over its two official releases and arguing for the best path that future iterations of the project might follow.
In this final entry, Vincent Andrisani puts the “world” back into the World Soundscape Project by carrying his experience as the recordist for the WSP’s last archiving mission in Vancouver out into his solo doctoral research in Havana, Cuba. Andrisani lends an unsettled ear to one of the city’s most beloved sounds, the tune of the ice cream vendor, unpacking its social and historical significance to make an argument about the role that sound plays in local self-definitions of citizenship. Inspired by the WSP’s continuing quest to discover how people’s relationship to places can be defined through sound, Andrisani’s work offers an example of what contemporary soundscape research can be while demonstrating how to deal with many of the concerns raised about the WSP’s output over the course of this series.
It has been a great pleasure acting as editor for this series over the past few weeks and it is our hope that these posts will provide further fuel for celebrating, expanding, critiquing and rethinking the work of acoustic ecology in the broader context of contemporary sonic research.
— Guest Editor Randolph Jordan
To conceive of Havana in sound is to think not of the material spaces of the city, but rather, across them. From inside the home, residents participate in conversations taking place in the streets, while those in the streets often call for the attention of their friends or family indoors. Through windows, open doors, and porticoes, residents engage in interpersonal exchanges that bring neighbourhood communities to life. To listen across these spaces is to listen trans-liminally from the threshold through which sounds must pass as they animate the vibrant social life of the city. Such an act is made most apparent by the voices of vendedores ambulantes, or, mobile street vendors. “¡El buen paquete de galleta!” (“The good packs of cookies!”), “¡Se compran y se vendan libros!” (“I’m buying and selling books!”), and most famously, “¡Mani! ¡Mani!” (“Peanuts! Peanuts!”) are some of the pregones—the musical cries—heard through the streets and into the home.
But not all vendors are pregoneros. El heladero, the ice cream vendor, uses the jangly melodies of the electronic music box to make ears perk up, mouths water, and children’s shoes hit the ground running. The sound signals a respite from the sweltering Caribbean heat and is symbolic of a novelty food item for which Cubans have a strong cultural affinity. But most of all, the ice cream vendor’s melodic tunes bring people out of their homes and into the street, giving life to a moment that is as social, participatory, and convivial as it is savory.
For over a century, ice cream vendors have been heard on the streets of Havana. Throughout this time, the city’s spaces have been contested by external regimes of power that include the Spanish Crown, U.S. business interests, Cuba’s own socialist government, the Soviet Union, and since the 1990s, Cuba’s resurgent tourist economy. Yet, in spite of the exclusionary logic imposed by each of these systems of power, the sound of the ice cream vendor still remains. To listen to it is to listen to Havana according not to the agenda of outside interests, but rather, according to the collective interests of residents themselves.
Borrowing from the work of Saskia Sassen (2006) who maintains that “citizenship practices have to do with the production of ‘presence’ of those without power and a politics that claims rights to the city” (315), I regard the tacit, communicative, trans-liminal act of listening as a means through which residents assert their embodied presence amidst both the spatial and political landscapes of the city. Listening to the sound of the ice cream vendor, I argue, constitutes an act of citizenship—an act of sonic citizenship—that momentarily claims Havana’s spaces according to the aims, aspirations, and desires of those who live there.
Citizenship, in this sense, is conceived of not as an institution bound to the political-juridical architecture of the nation-state, but rather, as a place-based “practice and project” (Sassen, p281) that, over time, has the potential to condition changes in the formalized institution itself. It emerges in the everyday, rather ordinary moments during which the city’s spaces are produced and given meaning by those with unequal access to political power. Just as Jennifer Stoever (2011) and Michael Francis O’Toole (2014) have discussed elsewhere, I too contend that citizenship is articulated in sound, but in order to hear it, we must listen historically to—and through—the spaces of Havana’s built environment.
The above clip, which I captured while conducting fieldwork in Havana, represents a moment of everyday life in the municipality of Centro Habana. While speaking about it with friends, colleagues, and acquaintances, I came to realize that only recently had the ice cream vendor’s heralding music become part of the local soundscapes. “Where was it before that?”, I asked. “Before that,” they all said, “it was gone.” In 1990, the Soviet Union collapsed and brought Cuba’s economy along with it. Shortages of food, petrol, and material resources were so severe that satisfying basic needs took precedence over the delivery of frozen novelties. The result was the loss of the ice cream vendor—and its corresponding sound—which, for decades, was part of the ongoing, everyday life of the city.
Fittingly, the collective sentiment surrounding that loss is captured in song. “Helado Sobre Ruedas,” or “Ice Cream on Wheels” by Gema y Pavel was released in 1994, during the height of Cuba’s economic crisis. In it, the duo lament the disappearance of the ice cream vendor from the streets of Havana and reflect on what it meant not only to them, but to all residents of the city. They speak about the presence of the ice cream vendor as a ‘refreshing’ event on hot days; as a source of joy, pleasure, and happiness that offered much more than a simple respite from the heat, but as one that “made family problems disappear.” The “sweet melody” of the vendor was the cause for celebration in neighbourhoods across the city, and is a sound that the duo recalls with both warmth and affection.
Throughout most of the twentieth century, ice cream sales in Havana looked and sounded much like it did in the United States. Minnesota-based Nichols Electronics developed the technology of the electronic music box in the mid-1950s, and within a few years, its chime-y sounds were heard on the streets of Havana. The frozen novelty itself can be traced back to 1920 in Youngstown, Ohio. Harry Burt, the eventual founder of the Good Humor brand paired, first, the lollipop’s wooden stick with chocolate covered vanilla ice cream, and subsequently, ice cream sales and automobility. In Havana, brands such as Hatuey, Guarina, and El Gallito borrowed Burt’s developments, and by the time the city underwent its westward suburbanization in the 1940s and ’50s, mobile ice cream sales were booming.
But if we listen further still into Havana’s past, we can discern the ways in which the ice cream vendor’s music echoes the complex history of the city. During Cuba’s struggle for independence in the late 1800s, American traditions and customs such as baseball, Protestantism, and new habits of hygiene began emerging in Havana. At once a rejection of the perceived backwardness of Spanish culture and an appeal to modernizing the island, this cultural appropriation was, as both Louis A. Pérez Jr. (1999) and Marial Iglesias-Utset (2011) have carefully observed, a way for residents to perform acts of citizenship with the intent of defining the customs of the impending nation.
It is perhaps no coincidence, then, that the practice of street side ice cream vending arrived in Havana at this very moment following its proliferation in cities such as Barcelona, London, and notably New York. These vendors performed a series of decisive functions amidst the city’s political geography, the most discernible of which was that they offered an opportunity for the working class to indulge in what historically was a bourgeois delight. Of equal importance however, was that ice cream vendors were also participants in Havana’s project of cultural modernization, and their street side presence enabled locals to inhabit the acoustic spaces of the city on their own terms and not those of the Spanish Crown.
This photograph, taken in Havana some time between 1890 and 1910, can be read not only as a silent image, but as an audiovisual text. Without any visible technology with which to herald his presence, it’s likely that this vendor relied on his own voice in the form of a pregón. We might imagine the slow rumble of the cart’s wooden wheels as they rolled over the unpaved road, glass cups jangling as the cart bounced along, and enthusiastic voices congregating in the street to buy what was known as a “penny lick.” Each of these sounds moved across the liminal spaces of the built environment, each marking a moment of savory indulgence and neighborly dialogue in the life of the city—as they do again today.
Listening to, documenting, and as historian Bruce R. Smith (2004) terms it, “un-airing” the history of Havana’s ice cream vendors offers a means through which to cultivate unexplored encounters with the city. It animates a narrative grounded not in political rupture, but in historical continuity; it locates a geography characterized not by unequivocal exclusion, but one that, quite simply, belongs to those who live there; and in so doing, it develops an account of the city not from the top-down, but rather, from the bottom-up. Such an approach renders audible the enactment of citizenship by listening for the sounds that firmly ground citizens in the very spaces that, time and again, have been destabilized by forces imposed from above.
To hear the ways in which citizens inhabit the city of Havana, we must simultaneously listen trans-liminally, across the open spaces of the built environment, and into the city’s history, which resonates through the sounds of neighbourhood communities, interpersonal dialogue, and social interaction. The heralding music of the ice cream vendor is one sound that does precisely that: for some, it offers a sense of childhood nostalgia, for others, it conjures the taste of a delicious frozen snack. But in every case, to listen to it is to enact a form of civic memory that orients residents according to both the spaces they inhabit, and the social and cultural history to which they belong. It comprises a moment, liminal as it may be, during which the city is lived, experienced, and imagined according to the interests of no one other than citizens themselves.
Acknowledgements: A sincere thanks to my extended family in Havana, to the academic community at Fundación Fernando Ortiz, and in particular, to Dr. Aurelio Francos Lauredo for his time, guidance, and for his attentive and compassionate ear.
Vincent Andrisani is a PhD Candidate and an instructor in the School of Communication at Simon Fraser University. He has written and lectured on the topics of popular music, broadcast media, and the politics of audio documentation in the context of Soundscape Studies, and has presented his research in a number of artistic and academic venues; the most recent of which was at the Pan-American Mobilities Conference in Santiago, Chile in 2014. Intersecting the areas of Sound Studies, Urban Geography, and Cuban Studies, Vincent’s doctoral research explores the relationship between sound, space, and citizenship in the city of Havana. In addition to the ice cream vendor, the sounds of water pipes, international travelers, and street musicians performing “Guantanamera” and other likely tunes form the basis of the study. http://www.vincentandrisani.com.
Featured image:Ice cream vendor in Havana, courtesy of University of Miami Libraries, Cuban Heritage Collection.
REWIND! . . .If you liked this post, you may also dig:
Radio de Acción: Violent Circuits, Contentious Voices: Caribbean Radio Histories — Alejandra Bronfman
Snap, Crackle, Pop: The Sonic Pleasures of Food — Steph Ceraso
Listening (Loudly) to Spanish-Language Radio — Doloris Inés Casillas
After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, a screamtastic meditation from Yvon Bonenfant, a heaping plate of food sounds from Steph Ceraso, and crowd chants courtesy of Kariann Goldschmidt‘s work on live events in Brazil, our summer Sound and Pleasure comes to a stirring (and more intimate) conclusion. Tune into Justyna Stasiowska‘s frequency below. And thanks for engaging the pleasure principle this summer!--JS, Editor-in-Chief
One of my greatest pleasures is lying in bed, eyes closed and headphones on. I attune to a single stimuli while being enveloped in sound. Using sensory deprivation techniques like blindfolding and isolating headphones is a simple recipe for relaxation, but the website Digital Drugs offers you more. A user can play their mp3 files and surround themselves with an acoustical downpour that increases and then develops into gradient waves. The user feels as if in a hailstorm, surrounded by this constant gritty aural movement. Transfixed by the feeling of noise, the outside seems indistinguishable from inside.
Sold by the i-Doser company, Digital Drugs use mp3 files to deliver binaural beats in order to “simulate a desired experience.” The user manual advises lying in a dark and silent room with headphones on when listening to the recording. Simply purchase the mp3, and fill the prescription by listening. Depending on user needs, the experience can be preprogrammed with a specific scenario. This way users can condition themselves using Digital Drugs in order to feel a certain way. The user can control the experience by choosing the “student” or “confidence” dose suggestive of whether you’d like your high like a mild dose of marijuana or an intense dose of cocaine. The receiver is able to perceive every reaction of their body as a drug experience, which they themselves produced. The “dosing” of these aural drugs is restricted by a medical warning and “dose advisors” are available for consultation.
Thus, the overall presentation of Digital Drugs resembles a crisscross of medicine and narcotic clichés with the slogan “Binaural Brainwave doses for every imaginable mood.” While researching the phenomena of Digital Drugs, I have tried not to dismiss them as another gimmick or a new age meditation prop. Rather, I argue the I-Doser company offers a simulation of a drug experience by using the discourse of psychoactive substances to describe sounds: the user becomes an actor taking part in a performance.
By tracing these strategies on a macro and micro scale I show a body emerging from a new paradigm of health. I argue that we have become a psychosomatic creature called the inFORMational body: a body that is formed by information, which shapes practices of health undertaken to feel good and form us. This body is networked, much like a fractal, and connects different agencies operating both in macro (society) and micro (individual) scales.
Macroscale Epidemy: The Power of Drug Representation
Heinrich Wilhelm Dove described binaural beats in 1839 as a specific brain stimuli resulting in low-frequency pulsations perceivable when two tones at slightly different frequencies are presented separately through stereo headphones to each of the subject’s ears. The difference between tones must be relatively small, only up to 30 Hz, and the tones themselves must not exceed 1000 Hz. Subsequently, scientific authorities presented the phenomena as a tool in stimulating the brain in neurological affliction therapy. Gerard Oster described the applications in 1968 and the Monroe Institute later continued this research in order to use binaural beats in meditation and “expanding consciousness” as a crucial part of self-improvement programs.
I-Doser then molded this foundational research into a narrative presenting binaural beats as a brain stimulation for a desired experience. The binaural beats can be simply understood as an acoustic phenomena with application in practices like meditation or medical therapy.
I-Doser also employs the unverified claims about binaural beats into a narration that consists of the scattered information about research; it connects these authorities with YouTube recordings of human reactions to Digital Drugs. Video testimonies of Digital Drugs users caused a considerable stir among both parents and teachers in American schools two years ago. An American school even banned mp3 players as a precautionary measure. In the You Tube video one can see a person lying with headphones on. After a while we see an involuntary body movement that in some videos might resemble a seizure. Losing control over one’s body becomes the highlight of the footage alongside a subjective account also present in the video. The body movements are framed as a drug experience both for the viewer who is a vicarious witness and the participant who has an active experience.
This type of footage as evidence was popularized as early as the 1960s when military footage showed reactions to psychoactive substances such as LSD.
In the same manner as the Digital Drugs video, the army footage highlights the process of losing control over one’s body, complete with subjective testimonies as evidence of the psychoactive substance’s power.
This kind of visualization is usually fueled by paranoia, akin to Cold War fears, depicting daily attacks by an invisible enemy upon unaware subjects. The information of the authority agencies about binaural beats created a reference base that fueled the concern framing the You Tube videos as evidence of drug experience. It shows that the angst isn’t triggered by technology, in this case Digital Drugs, but by the form in which the “invisible attack” is presented: through sound waves. The manner of framing is more important than the hypothetical action itself. Context then changes recognition.
Microscale Paradigm Shift: Health as Feeling
On an individual level, did feeling better always mean being healthy? In Histoire des pratiques de santé. Le sain et le malsain depuis le MoyenAge, Georges Vigarello, continuator of the Foucault School of Biopolitics, explains that well-being became a medicalized condition in the 20th century with growing attention to mental health. Being healthy was no longer only about the good condition of the body but became a state of mind; feeling was important as an overall recognition of oneself. In the biopolitical perspective, Vigarello points out, health became more than just the government’s concern for individual well-being but was maintained by medical techniques and technologies.
In the case of Digital Drugs the well-being of children was safely governed by parents and media coverage creating prevention in schools from the “sound drugs.” Similarly, the UAE called for a ban on “hypnotic music” citing it as an illegal drug like cannabis or ecstasy. Using this perspective, I would add that feeling better, then, becomes a never-ending warfare; well-being becomes understood as a state (as in condition and as in governed territory).
Well-being is also an obligation to society, carried out by specific practices. What does a healthy lifestyle actually mean? Its meaning includes self-governance: controlling yourself, keeping fit, discipline (embodying the rules). In order to do it you need guidance: the need for authorities (health experts and trainers) and common knowledge (the “google it” modus operandi). All of these agencies create a strategy to make you feel good every day and have a high performance rate. Digital Drugs, then, become products that promise to boost up your energy, make you more endurable, and extend your mind capabilities. High performance is redefined as a state that enables instant access to happiness, pleasure, relaxation.
Vigarello reflects that understanding health in terms of low/high performance—itself based on the logic of consumption—created the concept of a limitless enhancement. Here, he refers to the information model, connecting past assumptions about health with a technique of self-governing. It is based on senses and an awareness of oneself using “intellectual” practices like relaxation and “probing oneself” (or knowing what vitamins you should take). The medical apparatus’s priority, moreover, shifted from keeping someone in good health to maintaining well-being. The subjective account became the crucial element of a diagnosis, supporting itself on information from different sources in order to imply the feeling of a limitless “better.” This strategy relies strongly on the use of technologies, the consideration of a sensual aspect and self-recognition—precisely the methodology used for Digital Drugs’ focus on enhancing wellbeing.
Still, this inFORMational body needs a regulatory system. How do we know that we really feel better? Apart from the media well-being campaign (and the amount of surveillance it involves), we are constantly asked about our health status in the common greeting phrase, but its unheimlich-ness only becomes apparent for non-anglo-saxon speakers. These checkpoint techniques become an everyday instrument of discipline and rely on an obligation to express oneself in social interactions.
So how do we feel? As for now, everything seems “OK.”
Featured image: “Biophonic Garden” by Flickr user Rene Passet, CC BY-NC-ND 2.0
Justyna Stasiowska is a PhD student in the Performance Studies Department at Jagiellonian University. She is preparing a dissertation under the working title: “Noise. Performativity of Sound Perception” in which she argue that frequencies don’t have a strictly programmed effect on the receiver and the way of experiencing sounds is determined by the frames or modes of perception, established by the situation and cognitive context. Justyna earned her M.A in Drama and Theater Studies. Her thesis was devoted to the notion of liveness in the context of the strategies used by contemporary playwrights to manipulate the recipients’ cognitive apparatus using the DJ figure. You can find her on Twitter and academia.edu.
REWIND!…If you liked this post, check out:
Papa Sangre and the Construction of Immersion in Audio Games–Enongo Lumumba-Kasongo
On Sound and Pleasure: Meditations on the Human Voice—Yvon Bonenfant
This is Your Body on the Velvet Underground–Jacob Smith
After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, and a screamtastic meditation from Yvon Bonenfant, our summer Sound and Pleasure series serves up some awesomeness on a platter this week with the return of Steph Ceraso, who makes us wish all those food pics on instagram came with recordings. Take a big bite out of this! –-JS, Editor-in-Chief
Lightly I tap the burnt surface with a cold metal spoon until it cracks; it fractures like a fine layer of sugary glass; silent, smooth custard mixes with the sticky sweet crunch of the caramelized shards.
An otherwise bland and unmemorable dessert, crème brûlée is always my go-to treat. The sonic pleasures of this indulgence keep me coming back: the tapping, cracking, crunching.
Though the taste and visual presentation of food usually get most of the hype, it’s no secret that sound can amplify the enjoyment and delight of eating. Indeed, sound has become an increasingly important ingredient in the design, advertising, and experience of food: from “junk” food to gourmet dining. What is especially fascinating and disconcerting about this strategic use of sound is the powerful connection between pleasure and sensory manipulation. To my mind, the myriad ways sound is employed to manipulate perceptions of food underscores the need to pay more attention to when, how, and why sound influences our thoughts, feelings, and sensory experiences.
* * *
Food engineers and marketing teams have been taking advantage of the pleasures of sound for years. Rice Krispies’ “Snap, Crackle, Pop” trademark has been around since the late 1920s. And of course there are Pop Rocks, my favorite sounding retro product. The carbonated sugar crystals were invented in the 1950s, but thanks to commercials that celebrated the candy in all of its sonic glory, Pop Rocks’ popularity reached a fever pitch in the 1970s and it’s still going strong today. The official Pop Rocks website boasts that the product continues to be the “leading popping candy brand worldwide.”
Sound is a crucial part of the pleasurable experience of food’s packaging, too. Consider Pringles’ famous “Once you pop you can’t stop” slogan. A neatly stacked chip cylinder with a pleasant-sounding lid is marketed as a refreshing alternative to crinkly chip bags.
Designing sound for the things that contain food may seem like a silly marketing gimmick, but the sounds of packaging can make or break the product. For instance, in an attempt to make its SunChips brand more environmentally friendly, in 2010 Frito-Lay introduced a compostable chip bag. Consumers found it to be ridiculously noisy and complained. The bag had so many haters, in fact, that a facebook group called “SORRY I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG” attracted nearly 30,000 fans. Sales fell, and the financial loss caused Frito-Lay to go back to the un-environmentally friendly bags. Just this year, the company introduced yet another version of the compostable bag. It’s too early to tell if consumers will deem its sound acceptable.
While many companies strive to hit the right note when it comes to the pleasurable sounds of food and its packaging, recent research on taste and sound has been more focused on how external sounds affect the experience of eating. In a noteworthy study, the food company Unilever and the University of Manchester found that the experience of sweetness and saltiness in food decreased in relation to high levels of background noise (perhaps one of the reasons that airplane food generally sucks). They also identified a correlation between the increased volume of background noise and the eater’s perception of crunchiness and freshness.
Additionally, the Crossmodal Laboratory at Oxford University run by professor Charles Spence got a lot of press for discovering that low-pitched sounds tend to bring out bitter flavors while high-pitched sounds heighten the sweetness of food. Go grab a snack (chocolate or coffee work best) and you can try this experiment for yourself.
Armed with scientific knowledge, many chefs and entrepreneurs have been teaming up to put these ideas into practice. For a limited time London restaurant House of Wolf served what they called a “sonic cake pop.” The treat came with a phone number that presented callers with the choice of pushing 1 for sweet (to hear a high-frequency sound) and 2 for bitter (to hear a low-frequency sound). The experiment was a success. People seemed to want to hear their cake and eat it too. The same Guardian article reports that Ben and Jerry’s plans to put QR codes on its packaging so that customers can use their smartphones to access sounds that compliment the flavor of ice cream they are eating.
For some, making sound a more prominent feature of eating experiences is more than a fun experiment or savvy marketing strategy: it’s a full-blown artistic performance. World-renowned chef Heston Blumenthal uses sound to draw attention to the holistic sensory experience of dining. His dish “Sound of the Sea,” for example, consists of seafood, edible seaweed, tapioca that looks like sand, decorative shells, and an iPod so that diners can listen to the sounds of the ocean.
Blumenthal has also performed sound experiments while eaters spooned up his bacon and egg ice cream (Yep. That’s a thing!). When the sound of bacon frying in a pan was played, people rated the bacon flavor of the ice cream to be more intense than the egg flavor, and vice versa when the sound was clucking chickens.
In a similar vein, Boston chef Jason Bond and composer Ben Houge have paired up to create food operas, or what they call “audio-gustatory events.” They use real-time musical scoring techniques based off of Houge’s work in video games to design eating experiences that explicitly link sound and taste.
Clearly, when it comes to the pleasures (and displeasures) of eating, sound matters. I’ll admit that I’m a fan of the more imaginative, experimental uses of sound in experiences like the food opera or Blumenthal’s edible sonic creations. There is a sense of play and discovery in these designed experiences; and, people know what they are signing up for and willingly choose to participate. Such endeavors have the potential to heighten participants’ sensitivity to how sound figures into eating and other kinds of everyday activities.
Yet, along with the sonic branding and marketing of edible products, these experiments raise some troubling questions about the relationship between pleasure and sensory manipulation: When is it wrong or unethical to use sensory manipulation to create pleasurable experiences? At what point does manipulation become pleasurable? Is all pleasure a form of manipulation?
Perhaps more significantly, the ways that people are applying scientific knowledge about sound and taste opens up another can of worms: What are the implications of trying to standardize pleasurable sounds via commercial products? What kinds of bodies are invited to participate in pleasurable sensory experiences, or not? I’m thinking particularly of individuals who are deaf and hard-of-hearing, or who have different cultural cues when it comes to recognizing a sound as “pleasurable.”
The sounds of food do not necessarily have to be engineered to be pleasurable. However, because new information about the relationship between sound and other senses is being used to explicitly and implicitly manipulate our experiences, it seems that there is a real need for cultivating a keener, more critical sensory awareness. This means questioning when, how, and why sound is being employed to create pleasurable experiences in a range of products and environments; it means paying careful attention to the ways that sound interacts with all of our senses to influence everyday experiences. So, the next time you’re having what seems to be a simple “feel good” eating experience, be sure to open your ears along with your mouth.
Featured image by Flickr user Wizetux, CC BY 2.0
Steph Ceraso received her doctorate in 2013 from the University of Pittsburgh, specializing in rhetoric and composition, pedagogy, sound studies, and digital media. In addition to being a three-peat guest writer for Sounding Out!, her work has been featured in Currents in Electronic Literacy, HASTAC, and Fembot Collective. She is also the coeditor of a special “Sonic Rhetorics” issue of Harlot. Her current book project, Sounding Composition, Composing Sound, examines how expansive, consciously embodied listening and sonic composing practices can deepen our knowledge of multimodal engagement and production. Steph will be joining the faculty in the English department at the University of Maryland, Baltimore County this fall. You can find more about her research, media projects, and teaching at http://www.stephceraso.com.
REWIND! . . .If you liked this post, you may also dig:
On Sound and Pleasure: Meditations on the Human Voice— Yvon Bonenfant