“World Music,” both as a concept and as a convenient marketing label for the global music industry, has received a fair deal of deserved criticism over the last two decades, from scholars and musicians alike. In his famous 1999 op-ed, David Byrne wrote that the term is “a none too subtle way of reasserting the hegemony of Western pop culture. It ghettoizes most of the world’s music.” Ethnomusicologists have aldo challenged the othering power of this term, inviting us to listen to “worlds of music” and “soundscapes” as the culture of particular places and times, suggesting that these sonic encounters with difference might teach “us” (in “the West”) to consider how our own musical worlds are situated in social and historical processes.
While this has been an important move toward recognizing the multiplicity of musicking practices (rather than reinforcing a monolithic “Other” genre), the study of “musical cultures” runs the risk of territorializing musical “traditions.” Linking them to geographically delineated points of origin, nations or homelands that are made to seem natural, fixed, or timeless often overlooks the heterogeneity of places, essentializing the people who make and listen to music within, across, and in relation to their ever-changing borders. The challenge for music critics and scholars has been–and still is–to delegitimize the alienating broad brush of the “world music” label without resorting to a classification system that reifies music production and circulation into exotic genres or fetishized “local” traditions.
In her 2018 book, On Site, In Sound: Performance Geographies in América Latina(Duke University Press), Kirstie A. Dorr demonstrates a method for conceptualizing relations between music and space while avoiding the pitfalls of colonial and capitalist definitions of “culture” and “identity.” She takes the term “performance geography” from Sonjah Stanley Niaah, whose discussion of Jamaican dancehall employs this analytic as “a mapping of the material and spatial conditions of performance: entertainment and ritual in specific sites/venues, types and systems of use, politics of their location in relations to other sites and other practices, the character of events/rituals in particular locations, and the manner in which different performances/performers relate to each other within and across different cultures” (Stanley Niaah 2008: 344). Dorr looks at “musical transits” rather than musical cultures, focusing on the politics and relations within sound and performance across South America and its diasporas; one particular relation serves as the central argument of the book: “that sonic production and spatial formation are mutually animating processes” (3).
Three conceptual frames help Dorr follow the musical flows that push against national and regional boundaries sounded by the global music industry: listening, a form of attention toward the interplay of sensory content, form, and context; musicking, or conceptualizations of music-making in terms of relationships and creative practices, rather than the musical “works” they produce and commodify; and performance as “a technique of action/embodiment that. . .potentially reshapes social texts, relationships, and environments” (14-16). Through close listenings to performances in Peru, San Francisco, and less emplaced sites such as YouTube and the “Andean Music Industry,” Dorr makes a strong case for performance geographies as creative decolonial strategies, both for participants in musical transits and for scholars who imagine and invent the boundaries and trajectories of musicking practices.
Nearly a century after Peru won its independence from Spain, limeño playwright Julio Baudouin debuted El Cóndor Pasa, a two-act play promoting national unity through a tale of indigenous miners in a struggle against their foreign bosses. The play’s score, composed by musician and folklorist Daniel Alomía Robles, weaves Peruvian highland music into Western-style arrangements and instrumentation, and was widely received by its 1913 audience as the sound of what Peru was to become: a modern nation firmly rooted in the cultures of its indigenous peoples.
In the century that followed, the score’s homonymous ballad has been interpreted and recorded by countless artists around the world. Easily the most well-known rendition of this famous melody is Simon and Garfunkel’s “El Cóndor Pasa (If I Could),” (1970) which Dorr credits with catalyzing a Latin American music revival as well as spurring on a wave of Euro-American musicians and producers who collaborated with and brought into the international spotlight a number of groups who otherwise would have remained in relative obscurity. The tendency to see these projects as the work of (typically white) Westerners “discovering” and “saving” or paternalistically “curating” the dying musical cultures of the world, Dorr suggests, is part and parcel of a World Music concept that frames “primitive” traditions as fair game for extraction and appropriation into innovative sonic hybrids.
The “exotica” category follows the same logic, as the case of Yma Sumac illustrates. From the beginning of her career in the early 1940s with el Conjunto Folklórico Peruano to her 1971 psychedelic version of “El Cóndor Pasa,” Sumac’s vocal versatility and stylistic experimentations map out an experience of Andean indigeneity that Dorr hears in stark contrast to the narratives of the global music industry. While Capitol Records performed their own geography via their marketing of this sexualized “Incan princess,” the singer strategically composed her own sonic-spatial imaginary, not rejecting the difference suggested by “exotica,” but by synthesizing a “space-age” modern aesthetic with traditional songs. Dorr challenges us to listen to Sumac’s “El Cóndor Pasa” against Simon’s arrangement, thinking of her performative dissonances as disruptions of “the static geotemporal imaginaries of ‘authentic indigeneity’ that have most often informed the ballad’s deployment” (59).
If Chapter One makes a case for performance’s potential to shape notions of place and time, Chapter Two explores “spatial(ized) relations of musicking” (68) through a broader consideration of market strategies and the politics of sound in public space. Putumayo serves as another classic example of the global music industry’s pandering to multicultural idealism, promoting itself as “lifestyle company” that brings conscious capitalism into the curation of musical worlds. Dorr keeps her critique of Putumayo rather brief, but uses it as a convincing contrast for the focus of this chapter: the informal streams of economic activity and performance that she calls the “Andean music industry” (AMI). Among other examples from transnational and virtual “sites,” the Andean bands that performed in San Francisco’s Union Square throughout the 1990s demonstrate how performance geographies can challenge state and capitalist power while simultaneously running parallel to the marketing and distribution practices of the world music industry.
The AMI story is one of migration and the formation of a pan-Andean diaspora, of busking and bootlegging tactics that tested the boundaries of zoning and noise regulations as well as California’s immigration and labor policies, and of transposing music networks onto the internet when public performance became too precarious. It is also another case of dissonance, in which musicians willfully use their own cultural difference to their advantage, but not without consequences for poor musicians in South America; a telling example is the “Music of the Andes” CD, a mass-produced compilation used by various groups who, instead of having to record and press their own albums, could simply print their own covers for the Putumayoesque compilation and sell them to their none-the-wiser U.S. audiences (84).
But if the diasporic politics of the AMI came up short in challenging a monolithic representation of “Andean culture” or in highlighting the dynamic transits of Andean fusions such as chicha and Nueva Canción, the daily performances of street musicians in the race- and class-ordered Union Square support Dorr’s argument about the co-constitutive relationship between sound and space: “This unmediated display of embodied and sonic ‘otherness’ threatened the coherence of the square’s representational function by converting it into a spectacle of work and play for a population upon whose concealed labor the economic foundations of California’s wealth largely depend: undocumented migrant workers from the global South” (81).
Elsewhere in 1990s San Francisco, musicians, artists, and activists formed a collective that, like the busking Andean groups, challenged dominant notions of public and private space while performing its own transnational and migratory experiences of Latinidad. In Chapter 4, Dorr relates the story of La Peña del Sur, a grassroots organization in the Mission District and, like the many anti-imperialist peñas popular throughout Latin America since the 1960s, a space for artists to perform or display their work for local audiences. While this peña provided a community for undocumented immigrants and local residents threatened by gentrification, it also served as an unsettling force against the sort of geographies that separate “queer space” from “heterosexual space” without regard for how these neighborhoods are also classed and racialized.
The founder and director of La Peña del Sur, Chilean exile Alejandro Stuart, was among several queer community members whose efforts constituted their shared space as a challenge to normative boundaries, a site for musicking that engendered dialogue among a wide range of people with divergent visions and motivations. Community organizers and students of cultural sustainability would do well to read Dorr’s account of this decade-long experiment that “enabled the exploration of sound-based solidarities rooted in the identification of common historical and political ground through improvisation and participatory performance” (168).
Between these two compelling tales of the dynamic relationship of sound and space in San Francisco, Chapter 3 explores the significance of race, nation, gender, and sexuality within the performance geographies of several Afro-Peruvian artists. Dorr traces the movements of performers and activists who challenged the colonial boundaries that framed blackness as “antithetical to the emergent nation” (111); unlike the indigenous traditions that could be appropriated for an imagining of Peru as modern yet firmly rooted in history, Afro-Peruvian bodies and sounds were treated as contaminants within the postcolonial order.
Listening to Black feminist performance geographies, from Peru’s Black Arts Revival in the ’60s and ’70s to the recent hemispheric collaborations of “global diva” Susana Baca, one can hear the formation of not only such racially imagined communities as “the coastal” and the “Afro-Latinx diaspora,” but also of “the body.” A powerful case of this latter sort of performance is heard in the lyrics and experiences of Victoria Santa Cruz, who, in her choreographed, cajón- and chorus-accompanied poem, “Me Gritaron Negra,” contests the ways in which “[t]he physical contours of her body – her lips and skin and hair – become a geography inscribed with social meaning, an ideological imposition intended to enact and legitimate her ongoing displacement” (121).
Santa Cruz’s pedagogical and performative practices, in particular, reveal why Dorr has chosen sound – and not only broader analytics of performance and musicking – as a central theme to explore in terms of its relation to places and bodies. While this book might leave a few sound studies scholars wanting more elaborate description of particular sonic phenomena or ethnographic consideration of how sound is imagined among Dorr’s interlocutors, a few examples in particular are keys to thinking about how sound signifies, and is signified by, racially mapped bodies and places.
Most intriguing here is a discussion of Santa Cruz’s 1971 book, Discovery and Development of a Sense of Rhythm, which outlines the artist’s approach to “listen[ing] with the body” and tuning in to “rhythm’s Afro-diasporic logics” (116). A pedagogy and practice developed well in advance of Henri Lefebvre’s theory of rhythmanalysis, Santa Cruz’s concept of ritmo–internal rhythm— deserves consideration alongside the work of Amiri Baraka, Jon Michael Spencer, Fred Moten, and Daphne Brooks as crucial for thinking about how Black aesthetics and diasporic sensibilities are cultivated through sound and capable of mobilizing new mappings of bodies and their worlds.
On Site, In Sound also calls for renewed thinking on sonic-spatial relations and the meanings that emerge from within them – how the sounds of particular Latin American voices and instruments come to be understood as masculine or feminine, indigenous or modern, exotic or local. Although “sound” as a specific performative or sensory medium might seem, at times, only one among many phenomena examined within the book’s threefold conceptual framing – listening, musicking, and performance – Dorr weaves it throughout her own performance geography where it takes on multiple forms and scales, challenging even the very boundaries defining what sound “is.” More importantly, this is a geography that scholars of “the sonic” or “music worlds” should read (and hear) as a reminder of sound’s unique ability to create and transcend boundaries – but rarely without a great deal of dissonance.
Featured Image: “Gabriel Angelo, Union Square,” by Flickr User Brandon Doran
Benjamin Bean is a PhD student in sociocultural anthropology at The University of California, Davis. His research interests include Afro-Caribbean music and sound, food and the senses, Puerto Rico, religion and secularism, and the Rastafari movement. During his undergraduate studies at Penn State Brandywine and graduate studies in cultural sustainability at Goucher College, Ben’s fieldwork focused on reggae music, the performativity of Blackness, and the Rastafari concepts of Word, Sound, and Power and I-an-I. His current fieldwork in Puerto Rico examines flavor, taste, and marketing in the island’s growing craft beer movement. Ben was formerly a vocalist and bass guitarist with the Philadelphia-based roots reggae band, Steppin’ Razor.
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Note: all translations of quotations from linked media are the author’s own.
In early March, viewers of the Argentine public television cooking show Cocineros Argentinos were treated to a jaunty bit of live interstitial music as the program returned from a commercial break. In keeping with the day’s Italian theme, a small band consisting of an accordion, violin, and sousaphone played a lively but simple minor-key melody in a brisk tarantella rhythm. “Those boys can play anything,” one of the hosts remarked approvingly. The other observed, “It’s the hit of the summer!”
These sixteen seconds of seemingly innocuous instrumental music on a government-sponsored television program sparked a minor firestorm in the Argentine press. One channel wondered whether they were deliberately “picking a fight with [President] Mauricio Macri,” while another categorized the musical selection as “polemic.” Social media voices in support of the embattled president called for Cocineros Argentinos to be cancelled. Ultimately, the program’s directors apologized to the public for having “bothered or disrespected” their viewers with “ingredients that do not belong in the kitchen.”
How could a bit of instrumental, pseudo-Italian kitsch cause such an uproar? Understanding the offense – for the musical selection was indeed intended as an obscene insult to the nation’s president – requires a bit of a dive into the history and culture of Argentine politics, protest, and sports fandom. The “hit of the summer” of 2018 in Argentina is not a pop song, but a chant that started in a soccer stadium, and has become a viral sonic meme, multiplying across social media and fragmenting into countless musical iterations. By early March, listeners in Argentina heard a clear meaning in this melodic sequence, and no singer was necessary to hear the words it invoked: Mauricio Macri, you son of a whore.
The melody comes originally from a source that expresses quite a different political sentiment. In 1973, after eighteen years of forced exile, ousted populist president Juan Domingo Perón was allowed to return to Argentina, and was shortly thereafter re-elected president. Perón died in office ten months later and was succeeded by his vice president and third wife Isabelita. Isabelita’s reign would soon devolve into an infamously brutal military junta, but in 1973 populist national fervor was running high in the country, and the airwaves were full of catchy, simple patriotic marches:
“Es tiempo de alegrarnos” (“It is time for us to be happy”), by Raúl “Shériko” Fernandez Guzmán, is full of optimism for what Perón’s return means for the country. The second stanza celebrates: “I see that my people returns once more to laughter / It’s that my country has begun to live again / Pain and sadness are left behind / The days of happiness and bliss have returned.”
It’s a sentiment that would be difficult to find today in a country where political discourse is polarized and acrimonious. Macri was elected in November 2015 on a platform that was largely about undoing the policies of the decade of Peronist administrations that preceded him (his party itself is called “Cambiemos” [Let’s Change]). Since coming to power, Macri’s party has pursued a neoliberal agenda that has been increasingly unpopular with the working and middle class. Cuts to state subsidies have made the cost of utilities and mass transit skyrocket, and groups from truck drivers to teachers have organized large-scale protests in response to the austerity measures and budget cuts to the public sector. In response to these increasingly fervent protests, Macri has even authorized violent police repression of crowds. In short, as of the beginning of 2018, he’s politically embattled and a target of widespread criticism from a wide range of sectors.
Yet the “hit of the summer” is not merely an ironic repurposing of an old bit of patriotic musical fluff in a time of unrest. In fact, as the phenomenon first went viral, most Argentines were unware of the music’s original source, which had been a fleeting fad. Instead, the melody had lived on and been transformed through the great repository of popular musical memory that is Argentine soccer culture.
Soccer fandom in Argentina is a full-throated affair. As Kariann Goldschmitt has observed in the case of Brazil, the soundscape of mass gatherings in the soccer stadium, and the affective charge of crowds experiencing the collective pain of loss or the exultation of victory, is a fundamental ingredient of popular identity in Argentina. But it is not the commercial, mediatized end of what Goldschmitt calls the “sports-industrial complex” that is primarily influential here.
Rather, hinchadas, or fan clubs, pride themselves on being able to sing loudly throughout the match, arms extending in unison, typically accompanied by bombos (bass drums), trumpets, and other loud instruments. Fan clubs pride themselves on the variety and creativity of their cantitos – the ‘little songs” that repurpose popular melodies with new lyrics that praise their own side, and insult their opponents’ lack of fortitude. Any memorable melody is fair game: for example, fans of Creedence Clearwater Revival’s “Bad Moon Rising” might have found the cantito that Argentina embraced during the 2014 World Cup vaguely familiar. In the decades since its release, “Es tiempo de alegrarnos” had been used periodically by the clubs of several teams, in variants whose unifying factor was the use of the obscenity “la puta que te parió” (literally, “the whore that birthed you”) for emphasis.
It was San Lorenzo’s fans who gave the cantito a new life in politics, during a match against Boca Juniors. The connection between Boca and President Macri was obvious for fans of both teams; Macri began his political career as the president of that team. When San Lorenzo fans felt they had been the victim of biased refereeing, the song began: “Mauricio Macri, la puta que te parió…”. All four phrases of the melody repeated the same words.
Unusually for a soccer cantito, the chant was soon picked up by the fans of another team, River Plate, who used it in similar circumstances when facing Macri’s Boca Juniors, their archrivals. Even more unusual, though, is the life that the chant has since taken on outside of the soccer stadium, where it is directed at the President not due to his association with his former club, but because of growing discontent with his political career. In the last weeks of February the cantito, now popularly known by its initials as “MMLPQTP” was heard in concert halls, basketball stadiums, and even in a crowded subway station (where, despite fare prices that have risen at eight times the rate of inflation, service remains irregular and delays are common). Journalists covering the phenomenon began to refer to it as “el hit del verano,” or “the hit of the summer.”
Using the English-language “hit” made clear that the allusion was not merely to the season (February is, of course, summer in the southern hemisphere, and a popular vacation time for Argentines) but to the seasonal nature of pop music consumption. The popular music critic’s thinkpiece seeking to define the essence of the summer song, celebrate it or lament its banality is almost as much of a trope as the phenomenon of the hit summer song itself. The sonic zeitgeist of summer 2018, these journalists suggested, could best be defined not with a breezy club banger, but with the hoarse and irate voices of a nation embroiled in an economic crisis that would make idle days at the beach unthinkable for many of its citizens.
There were attempts to curtail the spread of MMLPTQTP: the national referee’s association debated suspending future soccer matches if the chant broke out, characterizing it as potentially “discriminatory” speech (some cantitos do traffic in racist, anti-Semitic, and homophobic epithets, and referees have suspended games in the past to control them). In the end, no such suspensions occurred, perhaps because soccer fans and other musicians alike had already realized that the MMLPQTP chant had re-signified its melody so strongly that the lyrics were no longer necessary. One political cartoonist pointed out the referees’ conundrum perfectly: “They’re not singing the lyrics, sir, just humming the music,” the referee observes, asking, “should I suspend [the game] anyway?” Faced with the specter of censorship, Argentines embraced the full expressive potential of non-linguistic sonic signifiers, and the democratic possibilities of virally distributed, user-created content. A sonic meme was born.
The term “meme” was coined by Richard Dawkins, who used it to mean a basic unit of information analogous to a gene, only for information or ideas. I use the term here, though, in keeping with the more contemporary popular usage, to refer to user-generated humorous content – generally captioned images — shared online. Meme sharing sites often provide templates to help users easily generate variations on a theme. In this case, the structural template was a melody and two simple chords (which musicians helpfully transcribed and shared, both in standard Western notation and instructional video formats).
Musicians of all backgrounds flocked to Twitter, Facebook and YouTube to riff on MMLPQTP. In a catalog too long to list in its entirety here, a greatest hits compilation might include solo versions for piano and charango, covers in popular genres from blues to cumbia to metal. Argentines with a strong sense of national identity might prefer tango, but Brazilian-style Carnival samba also made an appearance (playfully invoking the possibility of censorship with Spanish “subtitles” that replace the offending phrase with “la la la”). And thus finally, scandalously, the hit song made its way to national television on a cooking show, where despite its transformation into an Italian-style instrumental ditty, the sting of its insulting words was still clearly heard.
The viral success of instrumental versions of MMLPTQP is a prime example what ethnomusicologist Anne Rasmussen has recently called “the politicization of melody.” In music’s potential to comprise and thus link simultaneous linguistic and non-linguistic codes lies its ability to render those linguistic codes superfluous. These linkages provide the potential to signify political messages through melody alone, opening up possibilities for protest that are more difficult to prevent through legal means (broadcasters’ obscenity clauses, for example), or easier to circumvent through technological means (amplified instruments). It would be easy to overstate the durability or pervasiveness of such linkages, however. One need only look back to that same melody’s entirely differently politicized origin, which is today largely forgotten or seen as a curiosity, to imagine that the linkage between the melody to “Es tiempo de alegrarnos” and its current manifestation of partisan abuse might one day fade from popular memory like the one-hit wonders of summers past.
Featured Image: Screencapture from “Monumental MMLPQTP”
Michael S. O’Brien is an assistant professor of music at the College of Charleston. He has been conducting ethnographic field research on music and cultural politics in Argentina since 2003. His article examining the use of thebombocon platillo in Carnival music, soccer fandom, and political culture is forthcoming in the journal Ethnomusicology this fall. He has also published research on protest music in the U.S. in the journal Music and Politics and Smithsonian Folkways Magazine.