Listening to Whisperers: Performance, ASMR Community and Fetish on YouTube
PercussiveThoughts is giving me a facial. The voice tells me about the “little scrubbies” in the exfoliant, and I begin to hear their delicate sibilance on my temples. If I’m lucky, a pleasurable, tingling sensation might begin somewhere on the back of my head and travel down my spine, turning my facial into something closer to a massage. The sole caveat is that I’m not really being touched at all.
This is ASMR, “Autonomous Sensory Meridian Response,” a pseudo-medical designation whose native soil is YouTube. The term pulls together a range of physiological and affective states: goosebumps, chills, relaxation, melting, tingles, and so forth. PercussiveThoughts and her fellow vloggers (I call them “Whisperers” here and explain why below) aim to trigger these frissons through a cornucopia of techniques. Sound is paramount; Whisperers scratch rough surfaces with their fingernails and percuss everyday objects with fingertip drum-rolls. And, of course, they whisper, sometimes using lozenges or gum to increase the opportunities for swallowing and lip-smacking.
What’s interesting about these videos is how they manage to traverse the gap between the sonic and the haptic. There is, of course, something familiar about this leap. Like the magician’s hat that produces rabbits and endless handkerchiefs, an audio speaker produces a volume and variety of sound out of proportion with its small, blank visage. In the case of Whispering, however, sound is transduced into touch, and the taut membranes of the listener’s headphones become coterminous with his own skin.
Apart from Steven Novella’s suggestion that ASMR might be a mild form of seizure, it does not yet appear to be a subject of scientific research. So Whisperers have taken on the role of amateur scientists themselves, with YouTube serving as a public petri dish. For this very reason, Novella has also cautioned against the assumption that ASMR is a real physiological phenomenon at all, since feedback loops of suggestion on the Internet might create “the cultural equivalent of pareidolia.”
Whisperers, however, have no doubts. And while the ASMR acronym is a recent development, many Whisperers say their first encounters with the phenomenon occurred sometime before their first exposure to the Internet and often before adulthood: during make-believe tea parties, while watching their classmates draw or braid each other’s hair, and, perhaps most commonly, while watching The Joy of Painting with Bob Ross.
The audience for Whispering is anyone who can have this experience, which apparently isn’t everyone. Contrary to the soporific themes of their videos, Whisperers and their fans identify themselves as having awakened to a special form of pleasure. Some have even made videos recounting their first experiences. The downside of this ability is the anxiety about its social acceptance. Whisperers sometimes opt for anonymity in their videos, revealing their faces only after much encouragement from fans. Rarely do they they let their family and friends in on the secret.
That this familiar, tingly feeling has assumed a pseudo-medical acronym is hardly coincidental. ASMR isn’t just pleasurable, it’s therapeutic. Hundreds of YouTube comments attest to the power of ASMR to help relieve them of insomnia, anxiety, and panic attacks. Nor has this dimension been overlooked by Whisperers themselves, who regularly perform as doctors or therapists in their roleplay videos. This is particularly interesting in light of recent scholarship on human/machine interactions. In Addiction By Design, Natasha Schüll shows how therapy for video-poker addiction can take the same format as the gambling itself, namely, “ongoing technological self-modulation to maintain equilibrium” (250).
Homemade Whisper videos, while habit-forming, are clearly not the sort of intricately-engineered machines that Schüll writes about. Nor do they wreack the same sort of havoc (depletion of one’s life-savings, deterioration of one’s physical health, etc.). And yet, both are arranged in problematic feedback loops of self-medication. The slow-paced, low-volume respite that Whisper videos offer is made all the more necessary by the fact that viewers must go online to watch them. This paradox is amplified by YouTube’s advertisements, which will sound especially abrasive because viewers tend to turn the volume up while listening to Whisper videos. That some of the more popular Whisperers earn money from their videos only complicates things further.
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“No, we don’t get as many men here as women,” PercussiveThoughts says, as though responding to a question from me. Of course, I wouldn’t be so rude as to contradict her – I know better. To judge from the comments below, she gets plenty of male visitors. And her colleague ASMR Velous confided during an interview that around 70 percent of her viewers are men. For this reason, some Whisperers have made gender–neutral or male-oriented videos.
Gender is a major, and sometimes contentious, topic of discussion in the Whisper Community. In the YouWhisper web forum, the discussion topic “Gender Preference?,” has the greatest number of views (more than 170,000). In general, female Whisperers are more popular than their male counterparts. The three most popular male Whisperers that I could find–WhisperMister1, MaleSoothe, and TheLyricalWhispers–each have fewer than 5,000 subscribers and their per-video view-counts tend to peak around ten or twenty thousand.
Not long ago, GentleWhispering, one of the better-known names in the Whisper community, set off a series of heated back-and-forths with her ~FeminineGrace & Charmforsleep~ video. In it, she discusses universal traits of femininity while brushing her hair absent-mindedly. Whatever one might think of her opinions, the fact that GentleWhispering’s viewership dwarfs all other Whisperers to date suggests that something in her technique is working. My guess is that it has a great deal to do with her hands.
While giving Russian language lessons on a chalkboard, she points to a word with her middle, ring, and pinkie fingers while keeping the chalk poised delicately between her thumb and index finger. When she is about to touch the fabric of an armchair, her fingers arch back–rather than claw forward–as though to ensure that the contact is as light as possible. And, like so many other Whisperers, she takes any opportunity to tap hard objects with her well-kept fingernails.
The “femininity” of GentleWhispering’s hands is the performance of a soothing, caring touch, and her whispering voice is the transubstantiation of this touch through sound. Sometimes, she even short-circuits the analogy by massaging the microphone directly.
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But even the performance of gendered touching does not quite explain how these sounds and images manage to reach through the speaker and screen. After a second glance at these videos, we might wonder if the preponderance of partial objects has something to do with it.
I’m talking about all of those disembodied hands stroking opposite hands or displaying objects detached from their collections. Often, for the sake of anonymity, the Whisperer’s eyes are kept out of frame, leaving only an expressive mouth, like CalmingEscape’s, with its signature tics and swallows. If even the mouth is too revealing, the camera gazes down at covered breasts, ”objects,” in a Freudian panoply of sexual cathexis (is it a coincidence that some Whisperers even roleplay as the viewer’s doting mother?). One has to wonder what effect is achieved by this strange summation of partials.
In spite of widespread insistence that these videos are not sexual, the comparison with sexual fetish is too obvious not to make. Sticking with Freud for a moment, the hyper-presence of the Whisperer would seem to disavow the separation implicit in internet communication. Her mouth speaks individually into each of the listener’s ears while also hovering on screen. Her hands animate dead objects through rappings and close-ups. In her omnipotence, she can even tell us what to do.
Fetish or not, the word “whisper” is a perfect synecdoche for this fragmentary whole, and that’s why I’ve used it instead of ASMR. A whisper is, by definition, “unvoiced.” The cheeks, mouth, teeth, and tongue accomplish the acoustic filtering that gives words their shapes, but the larynx produces noise rather than tones. Lacking pitch, a whisper might be called only a “part of speech.” And yet it speaks volumes by shifting the register of communication. Whatever is said in a whisper gains the aura of genuineness, honesty, and intimacy.
Of course, in a YouTube video, these qualities are suspect from the moment one clicks the play button. But perhaps this is what makes Whispering work. One hears in these videos, above all, the effort of performance. It is the performance of gender, as discussed above, but more generally the performance of interaction, intimacy, and proximity. What every Whisper video whispers is “Let’s pretend!” And nothing proves this better than the fact
that some popular Whisper videos contain rather unpleasant sounds. Consider TheWhiteRabbitASMR’s dentist appointment video. If one is willing to grit one’s teeth through the long sections of abrasive drilling, it’s because she so adeptly crafts the intimate space of fantasy in which it takes places.
The pleasure of pretending was made clear to me when ASMR Velous recounted her childhood tactic for inducing ASMR. “I would constantly trick people into pretending to do things. I had this little play kitchen set, and I would cook up imaginary food for people and make them pretend-eat it really slowly and make those eating sounds like [chewing sounds], and I would just sit there and be all tingly. And I just loved it….I made up this game with my friends, where we would basically mime a profession and the other person would have to guess the profession you were miming. That was another way for me to trick my friends into pretending to do stuff.”
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PercussiveThoughts is wrapping things up. “That completes your facial… So you can sit up. Well, thank you. Thank you so much. I’m really glad you enjoyed it.”
I did enjoy it! But thank goodness it’s not really over; I can just hit the reload button. No matter how many times I do, I know that my pores won’t be any cleaner when I look in the mirror. But that’s not the point. Rather, Whisper fans take pleasure in the intimacy and complicity of pretending. That complicity applies even to the skin of the listener, a surface as vibrant as the skin of the speaker.
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Sound + Vision: Andy’s Mick

Andy Warhol – Mick Jagger 1975, Image by Flickr User Oddsock
Hello Internet! It’s great to be here in cyberspace! Are you ready to rock? Today’s dispatch from our Spring Series, Live from the SHC, finds Cornell’s Society for the Humanities Fellow Eric Lott jamming it out on the relationship between the early 70s sound and vision of one Sir Mick Jagger. If you happen to be thinking that Monday morning at 9:00 a.m. is the least rock and roll time slot possible, just remember that’s when Jimi Hendrix gave “The Star Spangled Banner” the business at Woodstock. To give earlier installments by Damien Keane, Tom McEnaney, and Jonathan Skinner a listen, click here. As May comes to a close and the “Sound: Culture, Theory, Practice, Politics” fellows reluctantly break up the A.D. White House house band, look for our final two dispatches from Jeanette Jouili and Society Director Tim Murray. Until then, we’ll keep turning it up to 11 here at Sounding Out! –JSA, Editor in Chief (and 2011-2012 SHC Fellow)
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After we left the Carlyle I told Jerry I thought Mick had ruined the Love You Live cover I did for them by writing all over it—it’s his handwriting, and he wrote so big. The kids who buy the album would have a good piece of art if he hadn’t spoiled it. –Andy Warhol
Andy Warhol’s complaint in his Diaries captures the almost cartoonish play for artistic control between himself and Jagger in the 1970s—between painter and singer, portrait artist and subject (Jagger and the other Stones biting each other), the visual and the verbal (“he wrote so big”!): between sight and sound in the realm of popular music. Warhol was no stranger to sound artistry, of course, from his work with the Velvet Underground to the everyday taping he did with his portable cassette recorder, the machine he called his “wife.” But Warhol as visual conceptualist returns us to a moment when, through album art and other commercial iconography, the visual domain shaped our sonic experiences perhaps more immediately than it does in these digital days. At the recent EMP conference in New York, I raised the question of the visual/conceptual from the perspective of sound, looking and listening to how the modalities were conjoined during an excellent and rather brief (and nowadays mostly scorned) passage of Jagger time in the middle 1970s: Jagger in his thirties.

Andy Warhol designed cover for Sticky Fingers (1971)
A funny thing happened after Exile on Main St. in the early 1970s: the Rolling Stones became a New York band instead of a London and L.A.-based one, and their frontman Mick Jagger, always an outlandish presence, became a swishier one. The manner in which this happened owes a lot to their encounter with Andy Warhol. From his cover designs for Sticky Fingers (1971) and Love You Live (1977) to the Stones’ renting of his Montauk house to rehearse for their 1975 tour to conspicuous late-70s hanging out together at Studio 54 and New York dinner parties of the rich and not so fabulous, it’s clear the Stones, or at least Jagger (and for sure his wives, Bianca and Jerry Hall), steered ever closer to Warhol’s orbit.
Good writing about the Stones’ New York phase has recently begun to appear, including Cyrus Patel’s 33 1/3 book on Some Girls (2011) and Anthony DeCurtis’s liner notes to that record’s 2011 deluxe re-release; Ron Wood’s Ronnie: The Autobiography (2008) opens with the band’s famous promo stunt playing on the back of a flatbed truck rolling down lower Fifth Avenue on 1 May 1975 to advertise their upcoming tour.
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But the influence on them of the Andy aesthetic has gotten far less attention, at least in pop music criticism (the Warhol Museum mounted a show, Starfucker: Andy Warhol and the Rolling Stones, in 2005, full of great stuff). In particular, Warhol’s 1975 Ladies and Gentlemen black drag queen series, and the draggy portrait series of Jagger done at the same time and in the same way, attest to their mutual influence on each other. The gain for the Stones was exponential: a new persona for a new decade and indeed a new town.

Andy’s Mick, Image by Flickr User Shreveport Bossier
The persona as influenced by Warhol arrives at the nexus of drag, hustling, and stardom, and Jagger in the 70s can be seen to be addressing and/or capitalizing on all three. Warhol’s Ladies and Gentlemen was originally referred to as simply the Drag Queen series. As Bob Colacello tells the story in Holy Terror: Andy Warhol Close Up, some Factory workers were sent to the Times Square gay bar The Gilded Grape to hire several hustlers there to sit for some Warhol Polaroids for fifty dollars a pop. (They later quipped that they were used to doing a lot more than that for fifty bucks.) As was his practice at the time, Warhol transferred these images to silkscreen for mechanical reproduction, over (or under) which he painted in unusually expressive fashion, at times applying collages of torn paper as well. Geometries of color in these pictures war with the photographic image; they signify on race as well as the drag queen’s everyday glamour and its defensive-aggressive thrust-and-parry. In any case, Times Square hustlers of color became stars in Andy’s hands. At this point the title was changed to Ladies and Gentlemen—perfect, since his subjects in the works can be thought of as both—and it may be that the title was taken from the 1974 Stones film of their celebrated 1972 tour, Ladies and Gentlemen, the Rolling Stones (it’s worth recalling lest we be tempted to discount such a film that almost everyone in a broad swath of the New York milieu saw it—in Just Kids (2010), for example, Patti Smith writes of seeing the film with Lenny Kaye and then going off to CBGB to catch a set by Television). What is certain is that Warhol at this same moment was giving Polaroids he had taken of Jagger in Montauk the exact treatment he gives the drag queens in Ladies and Gentlemen.

Andy Warhol’s Mick, 1975, Image by Flickr User Thomas Duchnicki
Being a drag queen is really hard work, Warhol famously wrote in The Philosophy of Andy Warhol (1975), and it is in part the connections between hard work, its celebrity remuneration, drag, and prostitution that link the Ladies and Gentlemen series with the portraits—paintings and then prints—of Jagger. These connections link this output with Warhol himself, making the portraits a sort of displaced self-portraiture. Their mechanics, if you will, seem homologous with drag, in fact. Starting with the Warhol-snapped Polaroid—not, say, with newspaper photos or commercial iconography as in Warhol’s 60s silkscreens—the works depend on Warhol’s presence, which then puts the images through the silkscreening process, after which (or before it) an uncharacteristically painterly (or collagist) procedure is applied, the latter akin to make-up itself. Where in some of the series the paint obscures the face, acting as a kind of negation or comment on the negation behind black queer hustling, in most of it the faces rise to a new form of presence or fabulousness, as if by repeating the act of drag the portraits affirm its “success.” Warhol’s make-over of Jagger, meanwhile, both drags the singer and makes him Warhol’s: Andy’s Mick.
According to a scheme worked out by Warhol and Jagger, the latter signed the portraits so that they could promote both artists. Which, if it doesn’t exactly make Jagger a co-author of the works, does signal his endorsement of Warhol’s vision of him. (Indeed the Warhol Museum has a facsimile of a 1983 letter from Jagger to Warhol asking for his assistance with Mick’s autobiography—a collaboration that boggles the mind.) As John Ashbery had it in Self-Portrait In a Convex Mirror, his multiple-prize-winning long poem of 1975:
Your [the artist Parmigianino’s] eyes proclaim
That everything is surface. The surface is what’s there
And nothing can exist except what’s there;
It [the surface] is not
Superficial but a visible core. . .
Your [Parmigianino’s] gesture . . . is neither embrace nor warning
But . . . holds something of both in pure
Affirmation that doesn’t affirm anything.
Not a bad definition of the Warholian image, this, and in the 1970s, as the Rolling Stones entered their second decade of performance and stardom, Jagger took the lesson and ran with it. A new self-consciousness about his own stardom enters Jagger’s (underrated) lyrics in the 70s; while self-reference is not unknown in the band’s 60s work (cf. 1968’s “Street Fighting Man”), and while one of their first hits takes on the culture industry itself (“Satisfaction”), in the 70s a new kind of meditation on rock-star celebrity enters the picture—I have seen the culture industry, and it is me: Jagger begins to write about himself as the culture industry. And this under the sign of Warhol, I think, which is to say, with a queerly knowing intimacy informed by a sense of the artist-star as a hustler for money in what we might call image-drag. Everything is surface, the surface is what’s there and nothing can exist except what’s there, and it’s not superficial but a visible core.

From 1973 forward, in the music from Goat’s Head Soup to Tattoo You (with It’s Only Rock n Roll, Black and Blue, Some Girls, and Emotional Rescue in between), and even more on the covers of these albums, culminating in the one for Some Girls with the Stones in drag—Andy in the Warhol Diaries: “[Mick] showed me their new album and the cover looked good, pull-out, die-cut, but they were back in drag again! Isn’t that something?”; the Some Girls cover, though Warhol didn’t do it, really does recall his drag queens, right down to the double drag of the inner-sleeve pull-out—to say nothing of the made-up glam of the 1975 and 1978 tour performances: in all this one sees a flouncier, queerer Mick, one that Jagger nodded to in various lyrics (for that demonstration you’ll have to wait for the longer version of this piece!). What this means in part is that the cliche we have of Jagger strutting like a neo-blackface soul man is due for revision: it’s much more precise to think of his aura as proximate to black femininity (icons like Tina Turner, say, who of course opened for the Stones), which he (re-)crafted through the adoption of a persona right out of Warhol’s colored drag queen sensibility.
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So why the now-canonical assumption of the Stones’ decline at just this moment? Is their 70s sound discounted because of the queer reinvigoration of their visual/conceptual appeal? (One counter to this hegemony is Ellen Willis’s fine 1974 review of It’s Only Rock n Roll, included in her Out of the Vinyl Deeps.) Did the Stones’ sound change all that much, beyond new acquisitions of this reggae vibe or that funk riff or the other disco groove, or does the insistence on their fall come from a sense of their queening around? Is it this—not only this, I know, I know, Mick’s such an asshole, but still—that lies in part behind the (particularly post-Life) cult of Keith?
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Eric Lott teaches American Studies at the University of Virginia. He has written and lectured widely on the politics of U.S. cultural history, and his work has appeared in a range of periodicals including The Village Voice, The Nation, New York Newsday, The Chronicle of Higher Ed, Transition, Social Text, African American Review, PMLA, Representations, American Literary History, and American Quarterly. He is the author of the award-winning Love and Theft: Blackface Minstrelsy and the American Working Class (Oxford UP, 1993), from which Bob Dylan took the title for his 2001 album “Love and Theft.” Lott is also the author of The Disappearing Liberal Intellectual (Basic Books, 2006). He is currently finishing a study of race and culture in the twentieth century entitled Tangled Up in Blue: The Cultural Contradictions of American Racism. This post is adapted from a talk Eric gave at the 2012 EMP POP Conference in New York City entitled “Andy’s Mick: Warhol Builds a Better Jagger.”




















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