I heard them before I saw them. Walking to my apartment in Moscow’s Tverskoy District, I noticed a pulsating mass of sound in the distance. Turning the corner, I found a huge swath of light blue and white and—no longer separated by tall Stalinist architecture—was able to clearly make out the sounds of Spanish. Flanked by the Izvestiia building (the former mouthpiece for the Soviet government), Argentinian soccer fans had taken over nearly an entire city block with their revelry. The police, who have thus far during the tournament been noticeably lax in enforcing traffic and pedestrian laws, formed a boundary to keep fans from spilling out into the street. Policing the urban space, the bodies of officers were able to contain the bodies of reveling fans, but the sounds and voices spread freely throughout the neighborhood.
Moscow is one of eleven host cities throughout Russia for the 2018 FIFA World Cup, which runs from June 14 to July 15. Over one million foreign fans are expected to enter the country over the course of the tournament, and it is an important moment in Vladimir Putin’s attempt to reassert Russia’s power on the global stage. Already, it has been called “the most political tournament ever,” and discussions of hooliganism, safety concerns, and corruption have occupied many foreign journalists in the months leading up to the start. So gloomy have these preambles been that writers are now releasing opinion pieces expressing their surprise at Moscow’s jubilant and exciting atmosphere. Indeed, it seems as though the whole world is not only watching the games, but also listening attentively to try to discern Russia’s place in the world.
Thus it comes as no surprise that the politics of sound surrounding the tournament have the potential to highlight the successes, pitfalls, and contradictions of the “beautiful game.” Be it vuvuzelas or corporate advertising, sound and music has shaped the lived experience of the World Cup in recent years. And this tournament is no exception: after their team’s 2-1 win over Tunisia on June 18, three England fans were filmed singing anti-semitic songs and making Nazi salutes in a bar in Volgograd. That their racist celebrations took place in Volgograd, formerly known as Stalingrad and the site of one of the bloodiest battles of World War II, added historical insult and even more political significance. The incident has shaped reception of England fans and their sounds across the country. As journalist Alec Luhn recently tweeted, police cordoned off singing England supporters in Nizhny Novgorod after their victory over Panama, ostensibly keeping the risk of hooliganism at bay. The incident stands in stark contrast with the police barrier around the Argentina fans, who were being protected not from supporters of other nationalities, but rather from oncoming traffic.
England fans in Russia sing songs…behind a line of police. Part of the reason there hasn’t been any hooligan violence pic.twitter.com/RwXz8XtLHf
— Alec Luhn (@ASLuhn) June 23, 2018
More than anything, however, sound has facilitated cultural exchange between fans and spectators. In recent years, historians and musicologists have paid more attention to the multivalent ways musical exchanges produce meaningful political and social understandings. Be it through festivals, diplomatic programs, or compositional techniques, music plays a powerful role in the soft power of nations and can cultivate relationships between individuals around the globe. More broadly, sound—be it organized or not—shapes our identity and is one of the ways by which we make meaning in the world. Sound, then, has the potential to vividly structure the experience of the World Cup—a moment at which sound, bodies, individuals, and symbolic nations collide.
At the epicenter of all of this has been Red Square, Moscow’s—and perhaps Russia’s—most iconic urban space. The site of many fan celebrations throughout the World Cup, Red Square’s soundscape brings together a wide variety of national identities, socio-economic considerations, and historical moments. To walk through Red Square in June 2018 is to walk through over five-hundred years of Russian history, emblematized by the ringing bells and rust-colored walls of the Kremlin; through nearly eighty years of Soviet rule, with the bustle and chatter of curious tourists waiting to enter Lenin’s tomb; and through Russia’s (at times precarious) global present, where fans from Poland join with those from Mexico in chants of “olé” and Moroccan supporters dance and sing with their South Korean counterparts. The past, present, and an uncertain future merge on Red Square, and the sonic community formed in this public space becomes a site for the negotiation of all three.
In the afternoon of June 19, I walked through Red Square to listen to the sounds of the World Cup outside the stadium. At the entrance to Red Square stands a monument to Grigory Zhukov, the Soviet General widely credited with victory over the Nazis in World War II. Mounted upon a rearing horse, Zhukov’s guise looms large over the square. In anticipation of that evening’s match between Poland and Senegal at Moscow’s Spartak Stadium, Polish fans were gathered at the base of Zhukov’s monument and tried to summon victory through chants and songs (Poland would end up losing the match 2-1.) Extolling the virtues of their star player, Robert Lewandowski, the fans played with dynamics and vocal timbres to assert their dominance. Led by a shirtless man wearing a police peaked cap, the group’s spirit juxtaposed with Zhukov’s figure reiterated the combative military symbolism of sporting events. Their performance also spoke to the highly gendered elements of World Cup spectatorship: male voices far outnumbered female, and the deeper frequencies traveled farther across space and architectural barriers. The chants and songs, especially those that were more militaristic like this one, reasserted the perception of soccer as a “man’s sport.” Their voices resonated with much broader social inequalities and organizational biases between the Women’s and Men’s World Cups.
From there, I walked through the gates onto Red Square and was greeted by a sea of colors and hundreds of bustling fans. Flanked by the tall walls of the Kremlin on one side and the imposing façade of GUM (a department store) on the other, the open square quickly became cacophonous. Traversing the crowds, however, the “white noise” of chatter ceded to pockets of organized sound and groups of fans. Making a lap of the square, I walked from the iconic onion domes of St. Basil’s cathedral past a group of chanting fans from Poland, who brought a man wearing a Brazil jersey and woman with a South Korean barrette into the fold. Unable to understand Polish, the newcomers were able to join in on the chant’s onomatopoeic chorus. Continuing on, I encountered a group of Morocco supporters who, armed with a hand drum, sang together in Arabic. Eventually, their song morphed into the quintessential cheer of “olé,” at which point the entire crowd joined in. I went from there past a group of Mexico fans, who were posing for an interview while nearby stragglers sang. The pattern continued for much of my journey, as white noise and chatter ceded to music and chants, which in turn dissipated either as I continued onward or fans became tired.
Despite their upcoming match, Senegalese fans were surprisingly absent. Compared to 2014 statistics, Poland had seen a modest growth of 1.5% in fans attending the 2018 World Cup—unsurprising, given the country’s proximity to Russia and shared (sometimes begrudgingly) history. Meanwhile, Senegal was not among the top fifty countries in spectator increases. That’s not to say, of course, that Senegalese supporters were not there; they were praised after the match for cleaning up garbage from the stands. Rather, geography and, perhaps, socio-economic barriers delimited the access fans have to attending matches live as opposed to watching them from home. With the day’s match looming large, their sounds were noticeably missing from the soundscape of Red Square.
Later that evening, I stopped to watch a trio of Mexico fans dancing to some inaudible music coming from an iPhone. Standing next to me was a man in a Poland jersey. I started chatting with him in (my admittedly not great) Polish to ask where he was from, if he was enjoying the World Cup so far, and so on. Curious, I asked what he thought of all the music and songs that fans were using in celebrations. “I don’t know,” he demurred. “They’re soccer songs. They’re good to sing together, good for the spirit.”
Nodding, I turned back toward the dancing trio.
“You are Russian, yes?” The man’s question surprised me.
“No,” I responded. “I’m from America.”
“Oh,” he paused. “You sound Russian. You don’t look Russian, but you sound Russian.”
I’d been told before that I speak Polish with a thick Russian accent, and it was not the first time I’d heard that I did not look Russian. In that moment, the visual and sonic elements of my identity, at least in the eyes and ears of this Polish man, collided with one another. At the World Cup, jerseys could be taken off and traded, sombreros and ushankas passed around, and flags draped around the shoulders of groups of people. Sounds—and voices in particular—however, seemed equal parts universal and unique. Emanating from the individual and resonating throughout the collective, voices bridged a sort of epistemological divide between truth and fiction, authenticity and cultural voyeurism. In that moment, as jubilant soccer fans and busy pedestrians mingled, sonic markers of identity fluctuated with every passerby.
I nodded a silent goodbye to my Polish acquaintance and, joining the crowd, set off into the Moscow evening.
Featured Image: “World Cup 2018” Taken by Flickr User Ded Pihto, taken on June 13, 2018.
Gabrielle Cornish is a PhD candidate in Musicology at the Eastman School of Music. Her research broadly considers music, sound, and everyday life in the Soviet Union. In particular, her dissertation traces the intersections between music, technology, and the politics of “socialist modernity” after Stalinism. Her research in Russia has been supported by the Fulbright Program, the Glenn Watkins Traveling Fellowship, and the Cohen-Tucker Dissertation Research Fellowship from the Association for Slavic, East European, and Eurasian Studies. Other projects include Russian-to-English translation as well as a digital project that maps the sounds and music of the Space Race.
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Note: all translations of quotations from linked media are the author’s own.
In early March, viewers of the Argentine public television cooking show Cocineros Argentinos were treated to a jaunty bit of live interstitial music as the program returned from a commercial break. In keeping with the day’s Italian theme, a small band consisting of an accordion, violin, and sousaphone played a lively but simple minor-key melody in a brisk tarantella rhythm. “Those boys can play anything,” one of the hosts remarked approvingly. The other observed, “It’s the hit of the summer!”
These sixteen seconds of seemingly innocuous instrumental music on a government-sponsored television program sparked a minor firestorm in the Argentine press. One channel wondered whether they were deliberately “picking a fight with [President] Mauricio Macri,” while another categorized the musical selection as “polemic.” Social media voices in support of the embattled president called for Cocineros Argentinos to be cancelled. Ultimately, the program’s directors apologized to the public for having “bothered or disrespected” their viewers with “ingredients that do not belong in the kitchen.”
How could a bit of instrumental, pseudo-Italian kitsch cause such an uproar? Understanding the offense – for the musical selection was indeed intended as an obscene insult to the nation’s president – requires a bit of a dive into the history and culture of Argentine politics, protest, and sports fandom. The “hit of the summer” of 2018 in Argentina is not a pop song, but a chant that started in a soccer stadium, and has become a viral sonic meme, multiplying across social media and fragmenting into countless musical iterations. By early March, listeners in Argentina heard a clear meaning in this melodic sequence, and no singer was necessary to hear the words it invoked: Mauricio Macri, you son of a whore.
The melody comes originally from a source that expresses quite a different political sentiment. In 1973, after eighteen years of forced exile, ousted populist president Juan Domingo Perón was allowed to return to Argentina, and was shortly thereafter re-elected president. Perón died in office ten months later and was succeeded by his vice president and third wife Isabelita. Isabelita’s reign would soon devolve into an infamously brutal military junta, but in 1973 populist national fervor was running high in the country, and the airwaves were full of catchy, simple patriotic marches:
“Es tiempo de alegrarnos” (“It is time for us to be happy”), by Raúl “Shériko” Fernandez Guzmán, is full of optimism for what Perón’s return means for the country. The second stanza celebrates: “I see that my people returns once more to laughter / It’s that my country has begun to live again / Pain and sadness are left behind / The days of happiness and bliss have returned.”
It’s a sentiment that would be difficult to find today in a country where political discourse is polarized and acrimonious. Macri was elected in November 2015 on a platform that was largely about undoing the policies of the decade of Peronist administrations that preceded him (his party itself is called “Cambiemos” [Let’s Change]). Since coming to power, Macri’s party has pursued a neoliberal agenda that has been increasingly unpopular with the working and middle class. Cuts to state subsidies have made the cost of utilities and mass transit skyrocket, and groups from truck drivers to teachers have organized large-scale protests in response to the austerity measures and budget cuts to the public sector. In response to these increasingly fervent protests, Macri has even authorized violent police repression of crowds. In short, as of the beginning of 2018, he’s politically embattled and a target of widespread criticism from a wide range of sectors.
Yet the “hit of the summer” is not merely an ironic repurposing of an old bit of patriotic musical fluff in a time of unrest. In fact, as the phenomenon first went viral, most Argentines were unware of the music’s original source, which had been a fleeting fad. Instead, the melody had lived on and been transformed through the great repository of popular musical memory that is Argentine soccer culture.
Soccer fandom in Argentina is a full-throated affair. As Kariann Goldschmitt has observed in the case of Brazil, the soundscape of mass gatherings in the soccer stadium, and the affective charge of crowds experiencing the collective pain of loss or the exultation of victory, is a fundamental ingredient of popular identity in Argentina. But it is not the commercial, mediatized end of what Goldschmitt calls the “sports-industrial complex” that is primarily influential here.
Rather, hinchadas, or fan clubs, pride themselves on being able to sing loudly throughout the match, arms extending in unison, typically accompanied by bombos (bass drums), trumpets, and other loud instruments. Fan clubs pride themselves on the variety and creativity of their cantitos – the ‘little songs” that repurpose popular melodies with new lyrics that praise their own side, and insult their opponents’ lack of fortitude. Any memorable melody is fair game: for example, fans of Creedence Clearwater Revival’s “Bad Moon Rising” might have found the cantito that Argentina embraced during the 2014 World Cup vaguely familiar. In the decades since its release, “Es tiempo de alegrarnos” had been used periodically by the clubs of several teams, in variants whose unifying factor was the use of the obscenity “la puta que te parió” (literally, “the whore that birthed you”) for emphasis.
It was San Lorenzo’s fans who gave the cantito a new life in politics, during a match against Boca Juniors. The connection between Boca and President Macri was obvious for fans of both teams; Macri began his political career as the president of that team. When San Lorenzo fans felt they had been the victim of biased refereeing, the song began: “Mauricio Macri, la puta que te parió…”. All four phrases of the melody repeated the same words.
Unusually for a soccer cantito, the chant was soon picked up by the fans of another team, River Plate, who used it in similar circumstances when facing Macri’s Boca Juniors, their archrivals. Even more unusual, though, is the life that the chant has since taken on outside of the soccer stadium, where it is directed at the President not due to his association with his former club, but because of growing discontent with his political career. In the last weeks of February the cantito, now popularly known by its initials as “MMLPQTP” was heard in concert halls, basketball stadiums, and even in a crowded subway station (where, despite fare prices that have risen at eight times the rate of inflation, service remains irregular and delays are common). Journalists covering the phenomenon began to refer to it as “el hit del verano,” or “the hit of the summer.”
Using the English-language “hit” made clear that the allusion was not merely to the season (February is, of course, summer in the southern hemisphere, and a popular vacation time for Argentines) but to the seasonal nature of pop music consumption. The popular music critic’s thinkpiece seeking to define the essence of the summer song, celebrate it or lament its banality is almost as much of a trope as the phenomenon of the hit summer song itself. The sonic zeitgeist of summer 2018, these journalists suggested, could best be defined not with a breezy club banger, but with the hoarse and irate voices of a nation embroiled in an economic crisis that would make idle days at the beach unthinkable for many of its citizens.
There were attempts to curtail the spread of MMLPTQTP: the national referee’s association debated suspending future soccer matches if the chant broke out, characterizing it as potentially “discriminatory” speech (some cantitos do traffic in racist, anti-Semitic, and homophobic epithets, and referees have suspended games in the past to control them). In the end, no such suspensions occurred, perhaps because soccer fans and other musicians alike had already realized that the MMLPQTP chant had re-signified its melody so strongly that the lyrics were no longer necessary. One political cartoonist pointed out the referees’ conundrum perfectly: “They’re not singing the lyrics, sir, just humming the music,” the referee observes, asking, “should I suspend [the game] anyway?” Faced with the specter of censorship, Argentines embraced the full expressive potential of non-linguistic sonic signifiers, and the democratic possibilities of virally distributed, user-created content. A sonic meme was born.
The term “meme” was coined by Richard Dawkins, who used it to mean a basic unit of information analogous to a gene, only for information or ideas. I use the term here, though, in keeping with the more contemporary popular usage, to refer to user-generated humorous content – generally captioned images — shared online. Meme sharing sites often provide templates to help users easily generate variations on a theme. In this case, the structural template was a melody and two simple chords (which musicians helpfully transcribed and shared, both in standard Western notation and instructional video formats).
Musicians of all backgrounds flocked to Twitter, Facebook and YouTube to riff on MMLPQTP. In a catalog too long to list in its entirety here, a greatest hits compilation might include solo versions for piano and charango, covers in popular genres from blues to cumbia to metal. Argentines with a strong sense of national identity might prefer tango, but Brazilian-style Carnival samba also made an appearance (playfully invoking the possibility of censorship with Spanish “subtitles” that replace the offending phrase with “la la la”). And thus finally, scandalously, the hit song made its way to national television on a cooking show, where despite its transformation into an Italian-style instrumental ditty, the sting of its insulting words was still clearly heard.
The viral success of instrumental versions of MMLPTQP is a prime example what ethnomusicologist Anne Rasmussen has recently called “the politicization of melody.” In music’s potential to comprise and thus link simultaneous linguistic and non-linguistic codes lies its ability to render those linguistic codes superfluous. These linkages provide the potential to signify political messages through melody alone, opening up possibilities for protest that are more difficult to prevent through legal means (broadcasters’ obscenity clauses, for example), or easier to circumvent through technological means (amplified instruments). It would be easy to overstate the durability or pervasiveness of such linkages, however. One need only look back to that same melody’s entirely differently politicized origin, which is today largely forgotten or seen as a curiosity, to imagine that the linkage between the melody to “Es tiempo de alegrarnos” and its current manifestation of partisan abuse might one day fade from popular memory like the one-hit wonders of summers past.
Featured Image: Screencapture from “Monumental MMLPQTP”
Michael S. O’Brien is an assistant professor of music at the College of Charleston. He has been conducting ethnographic field research on music and cultural politics in Argentina since 2003. His article examining the use of thebombocon platillo in Carnival music, soccer fandom, and political culture is forthcoming in the journal Ethnomusicology this fall. He has also published research on protest music in the U.S. in the journal Music and Politics and Smithsonian Folkways Magazine.