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“Don’t Be Self-Conchas”: Listening to Mexican Styled Phonetics in Popular Culture*

*Dedicated to the love we hear in our mothers’ accents. This post is co-authored by Sara V. Hinojos and Dolores Inés Casillas

The Cinco de Mayo season showcases troubling instances of Spanish being mocked. Corporate ‘merica profits from Drinko de Mayo when menus advertise “el happy hour”; words like “fiesta” and “amigo” are overused; and Spanish hyperanglicized for laughs (one of the worst: “COM-PREN-DAY”).  These acts of linguistic privilege, according to Jane Hill, elevate whiteness in public spaces. What is heard as playful for the dominant ear is simply an acoustic representation of the racist appropriation of mustaches, sombreros, and sarapes.

CinKO de Mayo(naise)

Fiesta like there’s no mañana

Said no Juan ever

That said, bilennials have struck back.

Last year, the Latino digital platform, we are mitú, published a list that resonated with its young, bicultural readers, those long accustomed to hearing Spanish Accented English (SAE) as part of their everyday speech: 17 Popular Brand Logos If They Looked The Way Your Parents Pronounce Them.  This humorous phonetic play in the face of complaints about foreign accents being unintelligible or moral indignation over immigrants who do not learn English with native-like proficiency re-directs our attention to digital, engaged Spanish-English bilingual communities. Like Chicana/o listening practices, these digital memes, gifs, and lists embrace how these accents invoke sounds of survival, solidarity and place making.

Con Fleis (Corn Flakes)

Gualmar (Wal-Mart)

Feisbu (Facebook)

Cosco (Costco)

 

 

The witty Buzzfeed-ish list re-spelled English-language global logos in Mexican, immigrant styled phonetics to reflect how said stores, brands, and social media sites are heard within Spanish-dominant or bilingual speaking communities. The absence of letters (Cosco) and/or the substitution of letters (Gualmar) induce an “accented” non-English dominant speech, dislodging standard rules about English-language spelling and pronunciation. Readers chuckled at seeing immigrant, ESL (English as a Second Language), phonetic speech in print – a tactic Sara V. Hinojos refers to in her media writings as a visual accent, or a visual vocabulary based on sound.

In order to “get” the humor behind the wave of memes and gifs that use Spanish Accented English (SAE), Chicana/o readers rely much more on their listening ears than their eyes to understand how these accents are voiced in print. Here, listening to accents operates as a popular form of literacy, one that registers the audible, racialized experiences of Spanish-speaking immigrants.  Of course, the use of creative, rasquache forms of humor have long been a hallmark aspect of Chicana/o humor. Yet listening to these digital literacies, especially within the contemporary “build the wall yet eat the taco” era, help make these accents legible.

Estop (Stop)

Eschool (School)

Espray (Sprite)

 

Certainly, some vocal accents are audibly more patent to select ears than others. Accents work to socially and geographically locate speakers; for instance, often racially indexing Spanish Accented English speakers as Mexican (regardless of nationality), immigrant (regardless of citizenship), and/or poor (regardless of occupation). Sociocultural linguists remind us that accents, word choice, vocal tone and other sound qualities of language are a part of a larger Bourdieu-ian rubric of linguistic capital.  Social psychologists consistently demonstrate that listeners make “moral, intellectual, and aesthetic judgments of others based on language use and accent alone.” For scholars of race and sound, accents comprise part of a sonic color line; a socially constructed aural boundary that aligns accented English speech as non-white and non-accented (or Midwestern) English as white.  Vocal neutrality, like whiteness itself, operates invisibly as privilege usually does.

Jess (Yes)

Brefas (Breakfast)

Effectively “reading” a visual accent does not privilege a bilingual speaker but rather an accented listener, one raised or surrounded by immigrant speakers. The humorous phonetic play of a visual accent symbolically challenges the capitalist logic that a “neutral accent” or non-accent in English holds immense Western value.  For those of us with accented speakers in our families and communities, accents function as emotional markers; vocal or vernacular archives that trace an individual or family’s migration, travels and/or histories.  As Denice Forham shares poetically about her Puerto Rican mother’s accent, “even when her lips can barely stress themselves around English, her accent is a stubborn compass, always pointing her towards home.” For our families, accents evince the affective labor entailed in retraining tongues, in learning new idioms, and general struggles to converse in Inglish.

(when your grandmother wants to motivate you)

Using the name of a popular Mexican sweet bread (conchas) as a substitute for “conscious” upsets Western, phonetic understandings of “scious” in favor of a phonetic, Mexican stand-in. Concha, a sea shelled shaped sweet bread, associated with female genitalia and used in digital Latino communities has become a symbol for body positive inclusion; an insistence to not feel “self conchas” when eating (see Nalgona Positivity and SOMAR ATX). These memes privilege an accented listener, a feminist sensibility, as well as a panadería connoisseur.

The mega-for-profit-English-teaching-colonial organization, known as Teaching English as a Foreign Language (TEFL), explains that the lack of distinction in the Spanish language between a short and long vowel – for instance ship/sheep  – causes miscomprehension for assumed-yet-never-named native English listeners. Those learning English as a Second Language are encouraged to first reorient their own ears to listen to the subtlety between pull/pool before grasping the complexities of yacht/jot. The communicative burden lies on the accented speaker rather than the non-accented listener. The visual accent places the onus on the English-dominant listener, effectively excluding them.

Trico Tri, Japi Jalogüín!

(Trick or Treat, Happy Halloween!)

Despite the fact that the United States represents the second largest Spanish-speaking country in the world, Spanish maintains a racialized, classed and “second-tiered” status within the United States imaginary (see Bonnie Urciuoli; Jane Hill; Jonathan Rosa; and D. Inés Casillas). These disparaging attitudes are evident when Spanish is prohibited in work places; when bilingual education and English Language Learner (ELL) programs are eliminated at ballot boxes; or when public school teachers are removed from posts based on their “heavy accents.” Institutional efforts to tame bilingual, accented tongues are less about speech and much more about accommodating the dominant, white listening ear.

According to Jennifer Stoever, the listening ear refers to dominant listening practices. Listening, she argues, is an embodied cultural practice that influences one’s position to power. “As the dominant ‘listening ear’ is disciplined to process white male ways of sounding as default—natural, normal, and desirable—alternate ways of listening and sounding are deemed aberrant and, depending upon the historical context, as excessively sensitive, strikingly deficient, or impossibly both.” Therefore the dominant listening ear not only tunes out “other” sounds but also treats them as illegitimate because they deviate from what sounds “normal” (read: white).

Cálmate Carnal, Tey Quirisi

(Relax Friend, Take it easy)

Gail Shuck found that white, native English-speaking college students construct an ideological distinction between Us and Them; gesturing to a sonic color line. Compellingly, she reported how American tourists in Mexico would describe native Spanish speakers as “heavily accented.” Yes. The communicative proficiency of Spanish by Mexicans in Mexico continued to be scrutinized by native English-language listeners.

Churro Know My Life

Cinco de Mayo has versed us too well on the visual markers of racism like oversized sombreros, felt mustaches, and cheap beer pursuits, all a part of the commercial exploitation of Mexican communities in the U.S. But then phrases such as “Grassy Ass” or “No Problem-o” are heard bitterly as recurrent reminders that our language and accents are policed with the same fervor as our bodies. The inventive use of the visual accent archives how we listen, privileging the accented ear.  The loving jest that enwraps these digital literacies reminds us to never lose our accents.

Sara Veronica Hinojos is currently a Visiting Assistant Professor and Scholar with the Center for Mexican American Studies and Jack J. Valenti School of Communication at the University of Houston (2016-2018). She received her Ph.D. from the University of California, Santa Barbara in Chicana and Chicano Studies. Her research focuses on Chicana/o and Latina/o Media, the Politics of Language, and Humor. 
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Dolores Inés Casillas is associate professor in the Department of Chicana and Chicano Studies and a faculty affiliate of Film & Media Studies at the University of California, Santa Barbara. She writes and teaches courses on Latina/o sound practices, popular culture, and the politics of language.  Her book, Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy (2014) was published by New York University Press as part of their Critical Cultural Communication series.

SO! Amplifies: Allison Smartt, Sound Designer of MOM BABY GOD and Mixed-Race Mixtape

SO! Amplifies. . .a highly-curated, rolling mini-post series by which we editors hip you to cultural makers and organizations doing work we really really dig.  You’re welcome!

Currently on the faculty and the associate technical director of California Institute of the Arts Sharon Lund Disney School of Dance, Allison Smartt worked for several years in Hampshire’s dance program as intern-turned-program assistant. A sound engineer, designer, producer, and educator for theater and dance, she has created designs seen and heard at La MaMa, The Yard, Arts In Odd Places Festival, Barrington Stage Company, the Five College Consortium, and other venues.

Allison Smartt

She is also the owner of Smartt Productions, a production company that develops and tours innovative performances about social justice. Its repertory includes the nationally acclaimed solo-show about reproductive rights, MOM BABY GOD, and the empowering, new hip-hop theatre performance, Mixed-Race Mixtape. Her productions have toured 17 U.S. cities and counting.

Ariel Taub is currently interning at Sounding Out! responsible for assisting with layout, scoping out talent and in the process uncovering articles that may relate to or reflect work being done in the field of Sound Studies. She is a Junior pursuing a degree in English and Sociology from Binghamton University.

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Recently turned on to several of the projects Allison Smartt has been involved in, I became especially fascinated with MOM BABY GOD 3.0, of which Smartt was sound designer and producer. The crew of MOM BABY GOD 3.o sets the stage for what to expect in a performance with the following introduction:

Take a cupcake, put on a name tag, and prepare to be thrown into the world of the Christian Right, where sexual purity workshops and anti-abortion rallies are sandwiched between karaoke sing-alongs, Christian EDM raves and pro-life slumber parties. An immersive dark comedy about American girl culture in the right-wing, written and performed by Madeline Burrows. One is thrown into the world of the Christian Right, where sexual purity workshops and anti-abortion rallies are sandwiched between karaoke sing-alongs, Christian EDM raves and pro-life slumber parties.

It’s 2018 and the anti-abortion movement has a new sense of urgency. Teens 4 Life is video-blogging live from the Students for Life of America Conference, and right-wing teenagers are vying for popularity while preparing for political battle. Our tour guide is fourteen-year-old Destinee Grace Ramsey, ascending to prominence as the new It-Girl of the Christian Right while struggling to contain her crush on John Paul, a flirtatious Christian boy with blossoming Youtube stardom and a purity ring.

MOM BABY GOD toured nationally to sold-out houses from 2013-2015 and was the subject of a national right-wing smear campaign. In a newly expanded and updated version premiering at Forum Theatre and Single Carrot Theatre in March 2017, MOM BABY GOD takes us inside the right-wing’s youth training ground at a more urgent time than ever.

I reached out to Smartt about these endeavors with some sound-specific questions.  What follows is our April 2017 email exchange [edited for length].

Ariel Taub (AT): What do you think of the voices Madeline Burrows [the writer and solo actor of MOM BABY GOD]  uses in the piece? How important is the role of sound in creating the characters?

Allison Smartt (AS): I want to accurately represent Burrows’s use of voice in the show. For those who haven’t seen it, she’s not an impersonator or impressionist conjuring up voices for solely comedy’s sake. Since she is a woman portraying a wide range of ages and genders on stage and voice is a tool in a toolbox she uses to indicate a character shift. Madeline has a great sense of people’s natural speaking rhythms and an ability to incorporate bits of others’ unique vocal elements into the characters she portrays. Physicality is another tool. Sound cues are yet another…lighting, costume, staging, and so on.

I do think there’s something subversive about a queer woman voicing ideology and portraying people that inherently aim to repress her existence/identity/reproductive rights.

Many times, when actors are learning accents they have a cue line that helps them jump into that accent. Something that they can’t help but say in a southern, or Irish, or Canadian accent. In MOM BABY GOD, I think of my sound design in a similar way. The “I’m a Pro-Life Teen” theme is the most obvious example. It’s short and sweet, with a homemade flair and most importantly: it’s catchy. The audience learns to immediately associate that riff with Destinee (the host of “I’m a Pro-Life Teen”), so much so that I stop playing the full theme almost immediately, yet it still commands the laugh and upbeat response from the audience.

AT: Does [the impersonation and transformation of people on the opposite side of a controversial issues into] characters [mark them as] inherently mockable? (I asked Smartt about this specifically because of the reaction the show elicited from some people in the Pro-Life group.) 

AS: Definitely not. I think the context and intention of the show really humanizes the people and movement that Madeline portrays. The show isn’t cruel or demeaning towards the people or movement – if anything, our audience has a lot of fun. But it is essential that Madeline portray the type of leaders in the movement (in any movement really) in a realistic, yet theatrical way. It’s a difficult needle to thread and think she does it really well. A preacher has a certain cadence – it’s mesmerizing, it’s uplifting. A certain type of teen girl is bubbly, dynamic. How does a gruff (some may say manly), galvanizing leader speak? It’s important the audience feel the unique draw of each character – and their voices are a large part of that draw.

Madeline Burrows in character in MOM BABY GOD (National Tour 2013-2015). Photos by Jessica Neria

AT: What sounds [and sound production] were used to help carry the performance [of MOM BABY GOD]? What role does sound have in making plays [and any performance] cohesive? 

AS: Sound designing for theatre is a mix of many elements, from pre-show music, sound effects and original music to reinforcement, writing cues, and sound system design. For a lot of projects, I’m also my own sound engineer so I also implement the system designs and make sure everything functions and sounds tip top.

Each design process is a little different. If it’s a new work in development, like MOM BABY GOD and Mixed-Race Mixtape, I am involved in a different way than if I’m designing for a completed work (and designing for dance is a whole other thing). There are constants, however. I’m always asking myself, “Are my ideas supporting the work and its intentions?” I always try to be cognizant of self-indulgence. I may make something really, really cool but that ultimately, after hearing it in context and conversations with the other artistic team members, is obviously doing too much more than supporting the work. A music journalism professor I had used to say, “You have to shoot that puppy.” Meaning, cut the cue you really love for the benefit of the overall piece.

I like to set myself limitations to work within when starting a design. I find that narrowing my focus to say…music only performed on harmonica or sound effects generated only from modes of transportation, help get my creative juices flowing (Sidenote: why is that a phrase? It give me the creeps)[. . .]I may relinquish these limitations later after they’ve helped me launch into creating a sonic character that feels complex, interesting, and fun.

AT: The show is described as being comprised of, “karaoke sing-alongs, Christian EDM raves and pro-life slumber parties,” each of these has its own distinct associations, how do “sing alongs” and  “raves” and our connotations with those things add to the pieces?

Madeline Burrows in character in MOM BABY GOD (National Tour 2013-2015). Photos by Jessica Neria

AS: Since sound is subjective, the associations that you make with karaoke sing-alongs are probably slightly different from what I associated with karaoke sing-alongs. You may think karaoke sing-along = a group of drunk BFFs belting Mariah Carey after a long day of work. I may think karaoke sing-alongs = middle aged men and women shoulder to shoulder in a dive bar singing “Friends In Low Places” while clinking their glasses of whiskey and draft beer. The similarity in those two scenarios is people singing along to something, but the character and feeling of each image is very different. You bring that context with you as you read the description of the show and given the challenging themes of the show, this is a real draw for people usually resistant to solo and/or political theatre. The way the description is written and what it highlights intentionally invites the audience to feel invited, excited, and maybe strangely upbeat about going to see a show about reproductive rights.

As a sound designer and theatre artist, one of my favorite moments is when the audience collectively readjusts their idea of a karaoke sing-along to the experience we create for them in the show. I feel everyone silently say, “Oh, this is not what I expected, but I love it,” or “This is exactly what I imagined!” or “I am so uncomfortable but I’m going with it.” I think the marketing of the show does a great job creating excited curiosity, and the show itself harnesses that and morphs it into confused excitement and surprise (reviewers articulate this phenomenon much better that I could).

AT: In this video the intentionally black screen feels like deep space. What sounds [and techniques] are being used? Are we on a train, a space ship, in a Church? What can you [tell us] about this piece?

AS: There are so many different elements in this cue…it’s one of my favorites. This cue is lead in and background to Destinee’s first experience with sexual pleasure. Not to give too much away: She falls asleep and has a sex dream about Justin Bieber. I compiled a bunch of sounds that are anticipatory: a rocket launch, a train pulling into a station, a remix/slowed down version of a Bieber track. These lead into sounds that feel more harsh: alarm clocks, crumpling paper…I also wanted to translate the feeling of being woken up abruptly from a really pleasant dream…like you were being ripped out of heaven or something. It was important to reassociate for Destinee and the audience, sounds that had previously brought joy with this very confusing and painful moment, so it ends with heartbeats and church bells.

I shoved the entire arc of the show into this one sound cue. And Madeline and Kathleen let me and I love them for that.

AT: What do individuals bring of themselves when they listen to music? How is music a way of entering conversations otherwise avoided? 

AS: The answer to this question is deeper than I can articulate but I’ll try.

Talking about bias, race, class, even in MOM BABY GOD introducing a pro-life video blog – broaching these topics are made easier and more interesting through music. Why? I think it’s because you are giving the listener multiple threads from which to sew their own tapestry…their own understanding of the thing. The changing emotions in a score, multiplicity of lyrical meaning, tempo, stage presence, on and on. If you were to just present a lecture on any one of those topics, the messages feel too stark, too heavy to be absorbed (especially to be absorbed by people who don’t already agree with the lecture or are approaching that idea for the first time). Put them to music and suddenly you open up people’s hearts.

Post- Mixed-Race Mixtape love, William Paterson University, 2016 Photo credit: Allison Smartt

As a sound designer, I have to be conscious of what people bring to their listening experience, but can’t let this rule my every decision. The most obvious example is when faced with the request to use popular music. Take maybe one of the most overused classics of the 20th century, “Hallelujah” by Leonard Cohen. If you felt an urge just now to stop reading this interview because you really love that song and how dare I naysay “Hallelujah” – my point has been made. Songs can evoke strong reactions. If you heard “Hallelujah” for the first time while seeing the Northern Lights (which would arguably be pretty epic), then you associate that memory and those emotions with that song. When a designer uses popular music in their design, this is a reality you have to think hard about.

Cassette By David Millan on Flickr.

It’s similar with sound effects. For Mixed-Race Mixtape, Fig wanted to start the show with the sound of a cassette tape being loaded into a deck and played. While I understood why he wanted that sound cue, I had to disagree. Our target demographic are of an age where they may have never seen or used a cassette tape before – and using this sound effect wouldn’t elicit the nostalgic reaction he was hoping for.

Regarding how deeply the show moves people, I give all the credit to Fig’s lyrics and the entire casts’ performance, as well as the construction of the songs by the musicians and composers. As well as to Jorrell, our director, who has focused the intention of all these elements to coalesce very effectively. The cast puts a lot of emotion and energy into their performances and when people are genuine and earnest on stage, audiences can sense that and are deeply engaged.

I do a lot of work in the dance world and have come to understand how essential music and movement are to the human experience. We’ve always made music and moved our bodies and there is something deeply grounding and joining about collective listening and movement – even if it’s just tapping your fingers and toes.

AT: How did you and the other artists involved come up with the name/ idea for Mixed-Race Mixtape? How did the Mixed-Race Mixtape come about?

AS: Mixed-Race Mixtape is the brainchild of writer/performer Andrew “Fig” Figueroa. I’ll let him tell the story.

Andrew “Fig” Figueroa, Hip-Hop artist, theatre maker, and arts educator from Southern California

A mixtape is a collection of music from various artists and genres on one tape, CD or playlist. In Hip-Hop, a mixtape is a rapper’s first attempt to show the world there skills and who they are, more often than not, performing original lyrics over sampled/borrowed instrumentals that compliment their style and vision. The show is about “mixed” identity and I mean, I’m a rapper so thank God “Mixed-Race” rhymed with “Mixtape.”

The show grew from my desire to tell my story/help myself make sense of growing up in a confusing, ambiguous, and colorful culture. I began writing a series of raps and monologues about my family, community and youth and slowly it formed into something cohesive.

AT: I love the quote, “the conversation about race in America is one sided and missing discussions of how class and race are connected and how multiple identities can exist in one person,” how does Mixed-Race Mixtape fill in these gaps?

AS: Mixed-Race Mixtape is an alternative narrative that is complex, personal, and authentic. In America, our ideas about race largely oscillate between White and Black. MRMT is alternative because it tells the story of someone who sits in the grey area of Americans’ concept of race and dispels the racist subtext that middle class America belongs to White people. Because these grey areas are illuminated, I believe a wide variety of people are able to find connections with the story.

AT: In this video people discuss the connection they [felt to the music and performance] even if they weren’t expecting to. What do you think is responsible for sound connecting and moving people from different backgrounds? Why are there the assumptions about the event that there are, that they wouldn’t connect to the Hip Hop or that there would be “good vibes.”

AS: Some people do feel uncertain that they’d be able to connect with the show because it’s a “hip-hop” show. When they see it though, it’s obvious that it extends beyond the bounds of what they imagine a hip-hop show to be. And while I’ve never had someone say they were disappointed or unmoved by the show, I have had people say they couldn’t understand the words. And a lot of times they want to blame that on the reinforcement.

I’d argue that the people who don’t understand the lyrics of MRMT are often the same ones who were trepidatious to begin with, because I think hip-hop is not a genre they have practice listening to. I had to practice really actively listening to rap to train my brain to process words, word play, metaphor, etc. as fast as rap can transmit them. Fig, an experienced hip-hop listener and artist amazes me with how fast he can understand lyrics on the first listen. I’m still learning. And the fact is, it’s not a one and done thing. You have to listen to rap more than once to get all the nuances the artists wrote in. And this extends to hip-hop music, sans lyrics. I miss so many really clever, artful remixes, samples, and references on the first listen. This is one of the reasons we released an EP of some of the songs from the show (and are in the process of recording a full album). 

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The theatre experience obviously provides a tremendously moving experience for the audience, but there’s more to be extracted from the music and lyrics than can be transmitted in one live performance.

AT: What future plans do you have for projects? You mentioned utilizing sounds from protests?  How is sound important in protest? What stands out to you about what you recorded?

AS: I have only the vaguest idea of a future project. I participate in a lot of rallies and marches for causes across the spectrum of human rights. At a really basic level, it feels really good to get together with like minded people and shout your frustrations, hopes, and fears into the world for others to hear. I’m interested in translating this catharsis to people who are wary of protests/hate them/don’t understand them. So I’ve started with my iPhone. I record clever chants I’ve never heard, or try to capture the inevitable moment in a large crowd when the front changes the chant and it works its way to the back.

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I record marching through different spaces…how does it sound when we’re in a tunnel versus in a park or inside a building? I’m not sure where these recordings will lead me, but I felt it was important to take them.

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Aural Guidings: The Scores of Ana Carvalho and Live Video’s Relation to Sound