For the full intro to the series by Michelle Habell-Pallan, click here.
The forum’s inspiring research by scholars/practioners Wanda Alarcón, Yessica Garcia Hernandez, Marlen Rios-Hernandez, Susana Sepulveda, and Iris C. Viveros Avendaño, understands music in its local, translocal and transnational context, and insists upon open new scholarly imaginaries. . .
Current times require us to bridge intersectional, decolonial, and gender analysis. Music, and our relationship to it, has much to reveal about how power operates within a context of inequality. And it will teach us how to get through this moment. –MHP
I am a self-identified Paisa, a Paisa Girl from Playa Larga – my home – in the Eastside of Long Beach, California. The term paisa/s is slang for paisanos (homies) and it references someone who takes pride in listening, dancing, and attending nightclubs where Banda music, corridos, and norteños are performed. I am part of a generation that has been referenced as the Chalinillos; youth with an urban gangsta aesthetic that was influenced by Chalino Sanchez, The Riveras, Saul Viera, Adan Sanchez, Los Dos Grandes, Tigrillo Palma, Los Amos; later came the Alterado, Progressivo (DEL) and now people like El Fantasma, Lenin Ramirez, Alta Consigna, Grupo Codiciado, Jesus Mendoza, and Los Perdidos de Sinaloa.
As they say, “Fierro Parriente!” “Andamos al Millon,” “Pa que vayan y digan” and “Puro Pa Delante!”
In the mid 2000s, besides partying hard in the paisa nightclub music scene, I also partied with several paisa party crews in Long Beach. The songs, “Las Malandrinas,” “Parrandera,” “Rebelde, y Atrevida,” and “Mi Vida Loca” by Jenni Rivera were my anthems. These songs described the music scene we were a part of, and how we situated ourselves within a male-dominated subculture. “La Malandrinas” for instance says that we make a lot of noise, we drink, ask for corridos at clubs (a masculine tradition) and do not care about what people say about us.
Thus, Jenni’s participation in this music genre was important because she created paisa sonic identities for the women in this subculture. “Sonic identities”, is a term that I use to describe the process fans engage in when they use a song to create a nickname and identity for themselves. This is a common practice among party crews and fan clubs. For instance, the nickname that I gave myself was “La Yaquesita” which is a title of a song. My participation in this nightlife shapes my analysis of this subculture. The gender dynamics and negotiations I had to engage with in this space made me an unapologetic feminist (although I did not call myself that at the time) who was fierce and defended herself but who—despite the slut shaming—approached this nightlife through a sex-positive attitude. Our attitude was “Fuck Haters!” and having this mentality was liberating. So, it makes sense that now I write about haters –or what Jonathan Gray calls anti-fans. I am interested in analyzing sonic haterism and how it tries to police Latina women-centered and sex-positive spaces like fan clubs and paisa party crews.
In my dissertation entitled, “Boobs and Booze: Jenni Rivera, the Erotics of Transnational Fandom and Sonic Pedagogies,” the intertwined themes of sound and home emerges via a loud shout-out of my hometown that sounds like “Playa Larga, Baby” or a louder shout out that says “Son Ovarios de Playa Larga, Chaooowww, Baby.” Similar to “Fuck Haters!,” the latter shout-out implies a particular attitude and feminisms rooted in unapologetic paisa chingona-ness. Paisa Chingona-ness is the sonic condition, the rebellious and intoxicating state of being a chingona “rancherota.” Chicana feminists such as Sandra Cisneros and Josefina Lopez have defined and theorized being a chingona in multiple ways. In her poem titled “Chingona,” Lopez for instance defines a chingona as a sex-positive Chicana who refuses to be slut-shamed for owning her fat body, sexuality (literally she loves to be on top), and agency. There are overlaps with how Lopez, Jenni and her fans practice being chingonas; however, the added layer with Paisa Chingona-ness is that Jenni’s music and fandom shapes the way they embody it.
Activist and Writer, Raul Alcaraz Ochoa, has written a piece titled “Jenni Rivera y los 9 Puntos del Feminismo Chingona” here he acknowledges that Chingona Feminism is rooted in the barrio, the hood and is born from within and in response to a machista context, where the priority is always given to men. According to Ochoa, Chingona Feminism is also born from race oppression and class-struggle. Ochoa states that Jenni “dice lo que piensa sin pelos en la lengua, te agrede si eres injusto porque su lengua es una bala que te deja con los huevos estrellados.” My work shows how chingona feminism is also practiced and embraced among fans. I expand on Ochoa’s analysis to think through Paisa Chingona-ness which asks us to listen to the “details” that Chingonas make when they are surrounded by each other.
Heard through my experiences, identifications, and stance toward the world, it makes sense why home manifests itself in the approach that I use to study popular music: that of fandom, that prioritizes fans and their approach to what I call sonic pedagogies. Which is a concept that was inspired by scholars such as Deborah Vargas, Alicia Schmidt Camacho, Jillian Hernandez, Anya Wallace, Gloria Anzaldúa, and Martha Gonzalez. These scholars write about the power of music as “sung theory,” the power of music to create “sonic imaginaries,” or inspire teachings between the artists and the listener, that oftentimes creates “an erotic of feminist solidarity.”
For me, sonic pedagogies is a concept that centers the fan and what John Fiske has called their “textual, enunciative, and semiotic productivity.” Sonic pedagogies allows me to think about the affective and corporeal fan-to-fan teachings that are inspired even when the artist is dead and yet their legacy and conocimientos are being used to teach fans to understand each other. Sonic Pedagogies centers the practice that Lawrence Grossberg explains when he states, that fans give “authority to that which he or she invests in, letting the object of such investments speak for and as him or herself” (59).
Listening to sonic pedagogies asks us to write about music from a different perspective, from the perspective of its fans. Oftentimes we listen and write about music from the perspective, the voice, the body, and lyrics of the artist. But what if we start from their re-interpretation of a song in a YouTube video for instance? What if we start from a fan shout-out during a concert? What if we start from the conversations that emerge when fans talk about their favorite songs to non-fans? What if we make anti-fans our starting point to understand an artist or a music genre? Analyzing music in this way allows us to hear the multiple sonic layers that a song and music in general inspires.
I am also a filmmaker, so the way I understand sound and the reception of music is inspired by how I edit sound for a film. When we edit film, we layer the sound, we usually have at least three layers of sound: the interview (main story and Track 1), music (Track 2), and background noise (Track 3). However, sometimes you can have up to 20 sonic tracks layered at once and, actually, is how I have experienced fandom. There’s a song that we usually are listening to because we identify with it (Track 2), then we add our own conocimiento to the song (Track 1), that conocimiento or what many times turns into “archisme” provokes background noise of solidarity (Track 3), either to show the other fan that you understand, acknowledge, and relate to what they are sharing. Fans ask us to listen to the study of music from a perspective of “love” (Duffet), “magic” (Guy) and “erotics.”
Scholars in the field of fan studies such as Daniel Cavicchi have defined fandom as “not some particular thing one has or does. Fandom is a process of being; it is the way one is” (59 ). Alexandra Vasquez, in particular, reminds us of the importance of “listening to details” when thinking about fandom, music and performance. Sonic Pedagogies requires that I listen to the “details” of audience members, fans, and anti-fans that tell me about how Chicana/ Mexicana/Latina women resist structures of governmentality by questioning gender norms, and traditional ideas about sexuality. In Listening on Detail, Vasquez explains that details are “interruptions that catch your ear, musical tic that stubbornly refuse to go away. They are things you might first dismiss as idiosyncrasies. They are…saludos, refusals, lyrics, arrangements, sounds, grants, gestures, bends in voice” (19). In my work, Jenni chants, removal of clothing, mobile recordings, posters, fliers, fan shirts, and sing alongs, are the details that allows me to examine Jenni Rivera.
For instance, I analyze the deschichadera “removal of bra” ritual that both Jenni and her fans engaged in during concerts. I am fascinated by the deschichadera ritual and Jenni’s concerts in general because these fans are constantly redefining home, embodying Cherrie Moraga’s feminist praxis of “making familia from scratch” (58).
Thus for fans, home is found in the affective, erotic, collective, and intimate aspects of music reception and its sociality. Home is found in fan clubs, fan gatherings, tribute events, living room, and the travels of bumping music in the car. Listening to the details of fans allows me to view audience responses to Jenni’s performance part of Jenni’s own presentation and music, not separate from them. Engaging music through fans allows me to see that songs, concerts, and albums do not end when the music stops.
In “Boobs & Booze,” home also appears in murals, particularly their visual representations of Mexican music. In the vein of Deborah Paredes’s study of Selenidad, I write about the visual politics of Jenni’s remembering, particularly Jenni Rivera Memorial Park, dedicated by the city of Long Beach in 2015. Home appears in the fashion that we decide to dress our bodies in, especially the femme challinillo aesthetic, and homegirl/Pachuca/partygirl look that Jenni performed on stage. We also find home in the memories we make when we listen to a particular song. So for me, listening to” Mi Vida Loca” for instance always bring me back to Long Beach, the barrio that has shaped me as a chingona feminist, scholar, and artivist.
Home is the music that we take with us, the music and sounds that we carry in our backs when we enter white or middle-class dominated spaces where our paisa music is not acknowledged or it is even looked down upon and critiqued for being “too Mexican,” “too chunti,” “too low.” Home and sound makes me think of how people of color co-exist with each other sonically. In the EastSide of Long Beach, for instance, home and sound is black and brown relations, tensions, and solidarity. Home and sound is acknowledging that both corridos, hip-hop, and G-Funk relationally, has formed paisas. I mean, I also get an adrenaline rush when I hear Snoop Dog, Warren G, Nate Dogg, O.T Genasis, and Ladies of Beach City referencing their roots to Long Beach, as Snoop says, “it’s an Eastside thang.”
The recent example of Playa Larga’s black and brown sonic solidarity is Snoop Dog’s recent Instagram video listening to Jenni’s music. Watching two Playa Larga finest artists being fans of each other, despite the differences in music genre, language, and spatial politics (East vs. West) is powerful, it tells us that we listen to each other even when they try to put us against each other. In this video, Snoop Dogg embodies the “We have each other” solidarity with which Gaye Theresa Johnson ends Spaces of Conflict, Sounds of Solidarity: Music, Race, and Spatial Entitlement in Los Angeles (189).
Rip jenni rivera- sweet lady n a beautiful voice she will b missed we were supposed to do a song together Im so sad!
— Snoop Dogg (@SnoopDogg) December 10, 2012
Listening to Chingona-ness pushes me to theorize a new framework for anti-fandom, one that centers race, class, sexuality, and is not only about an artist’s music– or what Gray calls the “text” – but also about their bodies and the bodies of the fans, their ontologies, and existence. Focusing particularly on Jenni and her fans allows me to think about gender, sexuality, class, pleasure, music reception in relation to anti-immigrant sentiments, war on drugs, war on poverty, and the war on Latina reproduction and fatness. Jenni as a case study allows me to explore how unapologetic paisa chingona-ness triggers anti-fans, exposes what I am calling agitations and their “agitated responses.” Agitated responses refers to the hater comments that anti-fans (or non-fans) make towards Jenni, (and there are many), while agitation is the carnal disgust that anti-fans display when they police the behavior of Jenni and her fans. In this anti-fandom framework, agitation is the disaffection – the visceral aggression or enmity – that people who hate Jenni and her fans express when they write, say, or gesture agitated responses towards them, a form of sonic haterism.
I entered academia to theorize my home and write the paisa girl epistemology since there is little literature written on our sonic identities, and to show how sonic haterism, in conversation with fandom, allows me to understand the historical, social, and cultural realities working-class Latinas face. Here is how Jenni Rivera once expressed this same intersection in the song “Mi Vida Loca,” which asks listeners to hear what Paisa Chingona-ness sounds like in Playa Larga, her sonic home, and mine too.
Featured Image: Paisa Party Crews in Long Beach, The Myspace Days , courtesy of author
Yessica Garcia Hernandez is a doctoral candidate and filmmaker in the Department of Ethnic Studies at the University of California San Diego. Her scholarship bridges fan studies, sound studies, women of color feminisms, fat studies, girl studies, and sexuality/porn studies to think about intergenerational fans of Mexican regional music. Yessica earned her B.A. in Chicanx Studies from University of California, Riverside and an M.A. in Chicanx and Latinx Studies at California State University Los Angeles. She has published in the Journal of Popular Music, New American Notes Online, Imagining America, Journal of Ethnomusicology, and the Chicana/Latina Studies Journal. Her dissertation entitled, “Boobs and Booze: Jenni Rivera, the Erotics of Transnational Fandom, and Sonic Pedagogies” examines the ways in which Jenni Rivera fans reimagine age, gender, sexuality, motherhood, and class by listening to her music, engaging in fandom, and participating in web communities. She explores the social element of their gatherings, both inside and outside the concert space, and probe how these moments foreground transmissions of Latina power. Yessica’s broader research interests includes paisa party crews, Banda Sinaloense, Contestaciones, and Gordibuena/BBW erotics. She is a co-founder and member of the Rebel Quinceañera Collective, a project that utilizes art, music, photography, creative writing, filmmaking, and charlas to activate spaces for self-expression and radical education by and for youth of color in San Diego.
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Listening (Loudly) to Spanish-language Radio—Dolores Inés Casillas
New Wave Saved My Life—Wanda Alarcón
This is the third post in Sounding Out!’s 4th annual July forum on listening in observation of World Listening Day on July 18th, 2015. World Listening Day is a time to think about the impacts we have on our auditory environments and, in turn, their effects on us. For Sounding Out! World Listening Day necessitates discussions of the politics of listening and listening, and, as Inés Casillas prescribes, a wider understanding of the power and meaning of volume as material sensation as well as listening practice, particularly in communities marginalized by U.S. racial and ethnic hierarchies. “Listening loudly in the face of anti-immigrant public sentiment,” Casillas tells us, “becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.” –Editor-in-Chief JS
Chicana and Chicano friends across the southwest share different renditions of a similar childhood memory. The one where Mexican parents or grandparents crank up the rancheras -mournful, classic Mexican melodies – on an early Saturday morning or what seems to be an inappropriate, way-too-late weeknight. They reminisce about listening as children in wonderment to the familial, communal sing-along that seemed to instinctively take place among extended kin. That, or they tell of listening, cringing in silence, in fear that the non-Mexican neighbors will overhear the radio and spontaneous serenade; a telltale sign that their family is, indeed, Mexican. “As if,” shared Deborah Paredez in her account, “those few white neighbors somehow didn’t already know you were Mexican.”
For unfamiliar ears, the sounds of Spanish, the mariachi ensemble, and/or accented karaoke all work together to signal brownness, working-class, and even, according to Jennifer Stoever, illegality. To me, the most provocative detail in these recurring childhood stories rests more on the volume, often stationed on one of two settings – “loud” or “real loud.” Excessive, “loud accouterments,” according to Deborah R. Vargas, are heard and identified as unforgiving, racialized and queer forms of surplus; what she calls “lo sucio” (a vernacular for dirty or grimy). The high volume allows Mexicans and Chicanas/os to publically flaunt their brown identities under the increasingly watchful gaze of a post-9/11 state, during a record-deportation Obama era, and when Latinos have officially outnumbered whites in the Golden (now brown) state of California. Listening loudly in the face of anti-immigrant public sentiment becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.
These stories, strikingly similar, often point to the ranchera song-style, specifically, the talents of Vicente Fernández and his regal voice as the beloved malefactor. The timbre in Fernández’s famed voice rouses (drunken) merriments of Mexico, with lyrical utterings about acrimonious, heteronormative loves and losses. The gritos or sentimental cries that accompany such songs are gendered, nostalgic stand-ins for an affect of displacement shared by both Mexican immigrants and Chicana/os. Simon O’Sullivan insists that, “you cannot read affects, you can only experience them.” I would add, “through sound” to stress the ways in which sound travels and emotionally anchor a listener’s body. The fact that so many Chicanas and Chicanos have these recollections and several (read: me) reproduce these loud practices with our own children says more about the continued racialized, brown experiences of Mexicans and Chicana/os in the U.S. than perhaps the prowess of rancheras themselves.
In many ways, the workings of race, language and labor resonate through radio. I argue that the very public nature of Spanish-language radio listening represents a communal, classed, and brown form of listening that differs markedly from “white collar” modes of listening, which offers more solitary practices, promoted by commuting in private cars and listening to personal satellite radios, iPods, or Internet broadcasts.
For instance, one can routinely overhear loud Spanish-language broadcasts from the back kitchens of restaurants (regardless of the ethnic cuisine); outside bustling construction sites and Home Depot storefronts as day laborers await work; or from small radio sets balanced heroically on hotel housekeeping carts. On-air salutations heard throughout the day on Spanish-language radio are vocal nods to worksites as radio hosts greet washeros (car wash personnel), mecánicos (mechanics), fruteros and tamaleras (fruit and tamale street vendors), and those, presumably farmworkers, toiling under the sun. Despite the passivity in terms such as informal, invisible, and “under the table” to characterize a significant component of both U.S. and transnational economies, these recurrent and strong vocalizations of work and worksites makes audible the statistics of economist Lisa Catanzarite. She cites that recently immigrant Latino men constitute 40 to 71% of low-level service work such as “construction, agriculture, and manufacturing jobs, including waiters’ assistants, gardeners and groundskeepers, cooks, farm workers, and painters.” Not only do patrons and those passing by overhear radio at/near such worksites but radio also makes routine reference to labor and laborers. These “brown-collared” occupations coupled with the swift growth in Spanish and bilingual (Spanish-English) stations, have crafted a not-so-discrete, brown form of listening.
Arguably, it’s difficult to not hear the growth of Spanish-language radio as heavy metal, oldies, and jazz radio dials have surprised English-dominant listeners by switching to banda, norteños, and morning chatter in Spanish. In 1980 the Federal Communications Commission identified sixty-seven Spanish-oriented radio stations on the air. The 2010 figures list over 1300 radio stations broadcasting exclusively in Spanish. Proving all too well that those media pundits and scholars championing the digital era do not tune into broadcast Spanish-language radio.
Spanish-language radio stations openly cater to a working-class and immigrant-minded listenership by advertising their call numbers and radio personalities at public transit stops. Latinos, loyal listeners of Spanish-language radio, are more likely to ride a bus or subway than to drive in a carpool lane to get to work. As an acoustic ally, these broadcasts not only assume listeners are a mix of undocumented persons, legal residents, and from mixed-status families, but radio hosts and radio programs openly rally in solidarity of their listeners’ civil rights, a provocative feat, given the recurrent changes in immigration politics. In fact, promotional billboards for radio stations often double as political statements. This one, for instance, featured Univisión’s then top rated morning host. The slogan symbolically pokes fun at unfriendly English-only attitudes and keenly reminds drivers that the United States is the second largest Spanish-speaking country in the world.
The portable and inexpensive cost of radio sets makes it possible for Latinos to tug their sets to work with them. Indeed, a recent listening report verified that the average Hispanic radio listener makes less than $35,000 a year and tunes in as early as 4am; indicative of graveyard, swing shifts and/or early treks to work. Closely aligned with my own assumptions about listening, Jose Anguiano’s doctoral study includes an insightful chapter on the listening preferences of custodial workers during late night shifts; in particular, how workers decided on where to place radio sets to optimize the acoustic sound of empty building spaces.
Yet, a troubling National Public Radio (NPR) segment devoted to the difficulty of finding a simple radio set bared the distinct classed uses of radio and radio listening. Producers visited high-end specialty stores in search of an AM/FM radio. The program broadcasted their collective laments at finding one radio set at their fifth store. Of course, their pursuit would have ended much earlier if they had visited a local swap meet, a K-Mart, or asked any of said laborers above where they had purchased their radio set. During my own research for Sounds of Belonging, twenty-seven of the thirty-three immigrant focus group participants interviewed indicated that a radio set was their first media purchase in the U.S.
Of course, such lucrative opportunities to woo radio listeners are not lost on corporate media. Latino listeners (whether they identify as Spanish-dominant or not) tune in to radio an average of three hours a week more than the “general” (white) U.S. radio listener, with an impressive 13.5 percent of all U.S. radio now broadcasting in Spanish. Univisión, a name long associated with Spanish-language television, now reigns as the empire of radio, owning the most Spanish-language radio stations in the United States.
Although tabulated figures showcase the popularity of left-leaning political broadcasts on Spanish-language commercial radio, Mari Castañeda and Monica de la Torre remind us of the significance and efficacy of community-based, Low Power FM radio for rural, Spanish-dominant Latino communities. Without the privilege of corporate sponsors such as McDonalds, or Kohls, small and fiercely independent, community-based bilingual and Spanish-language radio still thrives in farmlands across the U.S.
Sound, especially at high volume, daringly seeps and trespasses across public, racial boundaries. The policing of sound, according to Derek Vaillant, beginning in the nineteenth century were orchestrated civic attempts to eliminate unsightly and “noisy” cries from poor, ethnic immigrant street vendors peddling their goods. Another instance, during World War II, foreign language broadcasts were outlawed out of monolingual American fears that enemies were communicating via radio. City transits often post rules asking that passengers use audio/video equipment only with headphones. Public etiquette about appropriate levels of volume enforced through noise ordinances and ways of listening (privately) speak to larger issues about race, labor, and class. Not only do these public campaigns and transit rules privilege the dominant, western ear but it also, according to Jennifer Stoever, focuses on white sensory orientations of noise which inherently positions those most marginalized as the “noise makers.”
For generations, Chicana/o and Mexican listeners have gravitated to radio for far more than the musical sounds of homelands imagined or left behind. Raising the volume on Spanish-language radio sends neighbors a racialized sign of “Mexican-ness” often heard as unruly, “noisy,” and perhaps worse, unassimilated. High volume from the private spaces of homes and cars disrupts the quiet, public acceptance of ear buds while also providing sheer, public glee. An audible, unabashed reminder of other forms of “lo sucio” – high credit card debt, more than 2.2 children, vegetable gardens in front yards, too-much-cologne or Virgin de Guadalupe adornments – and the brown refusal to tone, much less, to turn it down.
*Inspired by my six year old’s attempts to grito along with “Volver, Volver.”
Featured Image: Inside Espacio 1839 in Boyle Heights, California, retail and performance space and home of RADIO SOMBRA, a 24/7 community-based Internet radio station, Espacio is located at 1839 E. 1st Street and is open Wed-Sun, 12-8 pm. Image by Oliver Wang for KCET Artbound
Dolores Inés Casillas is an associate professor in the Department of Chicana and Chicano Studies and a faculty affiliate of Film & Media Studies at the University of California, Santa Barbara. She writes and teaches courses on Latina/o sound practices, popular culture, and the politics of language. Her book, Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy, was published in Fall 2014 by New York University Press as part of their Critical Cultural Communication series.
“Sonic Brownface: Representations of Mexicanness in an Era of Discontent“–reina alejandra prado saldivar
“Chicana Radio Activists and the Sounds of Chicana Feminisms“–Monica De La Torre