Tag Archive | Mexican Americans

Listening (Loudly) to Spanish-language Radio

World Listening Month3This is the third post in Sounding Out!’s 4th annual July forum on listening in observation of World Listening Day on July 18th, 2015.  World Listening Day is a time to think about the impacts we have on our auditory environments and, in turn, their effects on us.  For Sounding Out! World Listening Day necessitates discussions of the politics of listening and listening, and, as Inés Casillas prescribes, a wider understanding of the power and meaning of volume as material sensation as well as listening practice, particularly in communities marginalized by U.S. racial and ethnic hierarchies.  “Listening loudly in the face of anti-immigrant public sentiment,” Casillas tells us, “becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.”   –Editor-in-Chief JS

Chicana and Chicano friends across the southwest share different renditions of a similar childhood memory. The one where Mexican parents or grandparents crank up the rancheras -mournful, classic Mexican melodies – on an early Saturday morning or what seems to be an inappropriate, way-too-late weeknight. They reminisce about listening as children in wonderment to the familial, communal sing-along that seemed to instinctively take place among extended kin. That, or they tell of listening, cringing in silence, in fear that the non-Mexican neighbors will overhear the radio and spontaneous serenade; a telltale sign that their family is, indeed, Mexican. “As if,” shared Deborah Paredez in her account, “those few white neighbors somehow didn’t already know you were Mexican.”

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“Woman Doing a Mexican Grito” by Flickr User Nan Palmero

For unfamiliar ears, the sounds of Spanish, the mariachi ensemble, and/or accented karaoke all work together to signal brownness, working-class, and even, according to Jennifer Stoever, illegality. To me, the most provocative detail in these recurring childhood stories rests more on the volume, often stationed on one of two settings – “loud” or “real loud.” Excessive, “loud accouterments,” according to Deborah R. Vargas, are heard and identified as unforgiving, racialized and queer forms of surplus; what she calls “lo sucio” (a vernacular for dirty or grimy). The high volume allows Mexicans and Chicanas/os to publically flaunt their brown identities under the increasingly watchful gaze of a post-9/11 state, during a record-deportation Obama era, and when Latinos have officially outnumbered whites in the Golden (now brown) state of California. Listening loudly in the face of anti-immigrant public sentiment becomes a form of radical self-love, a sonic eff-you, and a means of taking up uninvited (white) space.

These stories, strikingly similar, often point to the ranchera song-style, specifically, the talents of Vicente Fernández and his regal voice as the beloved malefactor. The timbre in Fernández’s famed voice rouses (drunken) merriments of Mexico, with lyrical utterings about acrimonious, heteronormative loves and losses. The gritos or sentimental cries that accompany such songs are gendered, nostalgic stand-ins for an affect of displacement shared by both Mexican immigrants and Chicana/os. Simon O’Sullivan insists that, “you cannot read affects, you can only experience them.” I would add, “through sound” to stress the ways in which sound travels and emotionally anchor a listener’s body. The fact that so many Chicanas and Chicanos have these recollections and several (read: me) reproduce these loud practices with our own children says more about the continued racialized, brown experiences of Mexicans and Chicana/os in the U.S. than perhaps the prowess of rancheras themselves.

Chente singing

Vicente Fernández Performing Live in 2010, Image by Flickr User Jennifer Cachola

In many ways, the workings of race, language and labor resonate through radio. I argue that the very public nature of Spanish-language radio listening represents a communal, classed, and brown form of listening that differs markedly from “white collar” modes of listening, which offers more solitary practices, promoted by commuting in private cars and listening to personal satellite radios, iPods, or Internet broadcasts.

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Workers listen to the radio in the kitchen of Taqueria El Nopal in Glenwood Springs, CO, Image by Andrew Cullen, High County News

For instance, one can routinely overhear loud Spanish-language broadcasts from the back kitchens of restaurants (regardless of the ethnic cuisine); outside bustling construction sites and Home Depot storefronts as day laborers await work; or from small radio sets balanced heroically on hotel housekeeping carts. On-air salutations heard throughout the day on Spanish-language radio are vocal nods to worksites as radio hosts greet washeros (car wash personnel), mecánicos (mechanics), fruteros and tamaleras (fruit and tamale street vendors), and those, presumably farmworkers, toiling under the sun. Despite the passivity in terms such as informal, invisible, and “under the table” to characterize a significant component of both U.S. and transnational economies, these recurrent and strong vocalizations of work and worksites makes audible the statistics of economist Lisa Catanzarite. She cites that recently immigrant Latino men constitute 40 to 71% of low-level service work such as “construction, agriculture, and manufacturing jobs, including waiters’ assistants, gardeners and groundskeepers, cooks, farm workers, and painters.” Not only do patrons and those passing by overhear radio at/near such worksites but radio also makes routine reference to labor and laborers. These “brown-collared” occupations coupled with the swift growth in Spanish and bilingual (Spanish-English) stations, have crafted a not-so-discrete, brown form of listening.

Arguably, it’s difficult to not hear the growth of Spanish-language radio as heavy metal, oldies, and jazz radio dials have surprised English-dominant listeners by switching to banda, norteños, and morning chatter in Spanish. In 1980 the Federal Communications Commission identified sixty-seven Spanish-oriented radio stations on the air. The 2010 figures list over 1300 radio stations broadcasting exclusively in Spanish. Proving all too well that those media pundits and scholars championing the digital era do not tune into broadcast Spanish-language radio.

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“We espeekinglish tu!!!” Los Angeles, 2007

Spanish-language radio stations openly cater to a working-class and immigrant-minded listenership by advertising their call numbers and radio personalities at public transit stops. Latinos, loyal listeners of Spanish-language radio, are more likely to ride a bus or subway than to drive in a carpool lane to get to work. As an acoustic ally, these broadcasts not only assume listeners are a mix of undocumented persons, legal residents, and from mixed-status families, but radio hosts and radio programs openly rally in solidarity of their listeners’ civil rights, a provocative feat, given the recurrent changes in immigration politics. In fact, promotional billboards for radio stations often double as political statements. This one, for instance, featured Univisión’s then top rated morning host. The slogan symbolically pokes fun at unfriendly English-only attitudes and keenly reminds drivers that the United States is the second largest Spanish-speaking country in the world.

Sounds of Belonging (NYU Press, 2014)

Dolores Inés Casillas’s Sounds of Belonging (NYU Press, 2014)

The portable and inexpensive cost of radio sets makes it possible for Latinos to tug their sets to work with them. Indeed, a recent listening report verified that the average Hispanic radio listener makes less than $35,000 a year and tunes in as early as 4am; indicative of graveyard, swing shifts and/or early treks to work. Closely aligned with my own assumptions about listening, Jose Anguiano’s doctoral study includes an insightful chapter on the listening preferences of custodial workers during late night shifts; in particular, how workers decided on where to place radio sets to optimize the acoustic sound of empty building spaces.

Yet, a troubling National Public Radio (NPR) segment devoted to the difficulty of finding a simple radio set bared the distinct classed uses of radio and radio listening. Producers visited high-end specialty stores in search of an AM/FM radio. The program broadcasted their collective laments at finding one radio set at their fifth store. Of course, their pursuit would have ended much earlier if they had visited a local swap meet, a K-Mart, or asked any of said laborers above where they had purchased their radio set. During my own research for Sounds of Belonging, twenty-seven of the thirty-three immigrant focus group participants interviewed indicated that a radio set was their first media purchase in the U.S.

Espascio 2

Inside Espacio 1839 in Boyle Heights, California, retail and performance space and home of RADIO SOMBRA, a 24/7 community-based Internet radio station, Espacio is located at 1839 E. 1st Street and is open Wed-Sun, 12-8 pm.  Image by Oliver Wang for KCET Artbound

Of course, such lucrative opportunities to woo radio listeners are not lost on corporate media. Latino listeners (whether they identify as Spanish-dominant or not) tune in to radio an average of three hours a week more than the “general” (white) U.S. radio listener, with an impressive 13.5 percent of all U.S. radio now broadcasting in Spanish. Univisión, a name long associated with Spanish-language television, now reigns as the empire of radio, owning the most Spanish-language radio stations in the United States.

Although tabulated figures showcase the popularity of left-leaning political broadcasts on Spanish-language commercial radio, Mari Castañeda and Monica de la Torre remind us of the significance and efficacy of community-based, Low Power FM radio for rural, Spanish-dominant Latino communities. Without the privilege of corporate sponsors such as  McDonalds, or Kohls, small and fiercely independent, community-based bilingual and Spanish-language radio still thrives in farmlands across the U.S.

Sound, especially at high volume, daringly seeps and trespasses across public, racial boundaries. The policing of sound, according to Derek Vaillant, beginning in the nineteenth century were orchestrated civic attempts to eliminate unsightly and “noisy” cries from poor, ethnic immigrant street vendors peddling their goods. Another instance, during World War II, foreign language broadcasts were outlawed out of monolingual American fears that enemies were communicating via radio. City transits often post rules asking that passengers use audio/video equipment only with headphones. Public etiquette about appropriate levels of volume enforced through noise ordinances and ways of listening (privately) speak to larger issues about race, labor, and class. Not only do these public campaigns and transit rules privilege the dominant, western ear but it also, according to Jennifer Stoever, focuses on white sensory orientations of noise which inherently positions those most marginalized as the “noise makers.”

Lowrider Trike with Sound System, Image by George Garcia

Lowrider Trike with Sound System, Image by George Garcia

For generations, Chicana/o and Mexican listeners have gravitated to radio for far more than the musical sounds of homelands imagined or left behind. Raising the volume on Spanish-language radio sends neighbors a racialized sign of “Mexican-ness” often heard as unruly, “noisy,” and perhaps worse, unassimilated. High volume from the private spaces of homes and cars disrupts the quiet, public acceptance of ear buds while also providing sheer, public glee. An audible, unabashed reminder of other forms of “lo sucio” – high credit card debt, more than 2.2 children, vegetable gardens in front yards, too-much-cologne or Virgin de Guadalupe adornments – and the brown refusal to tone, much less, to turn it down.

*Inspired by my six year old’s attempts to grito along with “Volver, Volver.”

Featured Image: Inside Espacio 1839 in Boyle Heights, California, retail and performance space and home of RADIO SOMBRA, a 24/7 community-based Internet radio station, Espacio is located at 1839 E. 1st Street and is open Wed-Sun, 12-8 pm.  Image by Oliver Wang for KCET Artbound

Dolores Inés Casillas is an associate professor in the Department of Chicana and Chicano Studies and a faculty affiliate of Film & Media Studies at the University of California, Santa Barbara. She writes and teaches courses on Latina/o sound practices, popular culture, and the politics of language.  Her book, Sounds of Belonging: U.S. Spanish-language Radio and Public Advocacy, was published in Fall 2014 by New York University Press as part of their Critical Cultural Communication series. 

tape reelREWIND! . . .If you liked this post, you may also dig:

Speaking ‘Mexican’ and the use of ‘Mock Spanish’ in Children’s Books (or Do Not Read Skippyjon Jones)“–Dolores Inés Casillas 

Óyeme Voz: U.S. Latin@ & Immigrant Communities Re-Sound Citizenship and Belonging” –Nancy Morales

Sonic Brownface: Representations of Mexicanness in an Era of Discontent“–reina alejandra prado saldivar

Chicana Radio Activists and the Sounds of Chicana Feminisms“–Monica De La Torre

SO! Reads: Deborah R. Vargas’s Dissonant Divas in Chicana Music: The Limits of La Onda

SO! Reads3

Deborah R. Vargas’s Dissonant Divas in Chicana Music: The Limits of La Onda (2012) presents an alternate story of Chicana music through a collection of case studies in Chicana/o music history centering on Chicana/Tejana musicians active between the early decades of the 20th century to the present.  Vargas assembles a mix of archival documents, interviews, images, songs, recordings, performances, ephemera, fragments, memories and engages intersectional feminist theory and queer of color critique to trace the music scenes her subjects inhabit.

A feminist oral historian, Chicano/Latino cultural studies scholar, and Associate Professor of Ethnic Studies at UC Riverside, Vargas’s research overlaps these disciplines and facilitates a conversation between popular music and sound studies that significantly considers gender, sexuality, and racialization in the construction of borderlands imaginaries.  With Dissonant Divas Vargas makes an intervention both theoretical and methodological that greatly expands the Chicana/o musical archive and as well as the audiences for sound studies research. Furthermore, Vargas’s reflective writing voice locates her own Tejana/Chicana story in relation to her project and offers helpful insights into her research process at key moments.  [The brief essay titled “Selena, Jenni Rivera, Eva Garza—meditations on an author’s soundtrack” published on the Minnesota Press webpages for Dissonant Divas is a generous methodology piece that should be read along with this comprehensive, satisfying, highly readable and often riveting text.]

"Dissonant Divas in Chicana Music" copyright University of Minnesota Press, all rights reserved

“Dissonant Divas in Chicana Music” copyright University of Minnesota Press, all rights reserved

Vargas defines the term, la onda, in a general sense as “an umbrella term for Mexican American/Chicano/Tejano music (x).”  More critically, la onda also “operates to represent musics that have been prominent in academic and cultural sites that have produced dominant discourses of sexuality, gender, class, race, geography, and language in the constructions of Chicano music.”  “Dissonance” can be understood variously as “chaos, cacophany, disharmony, static” and “out-of-tuneness” that draws attention to “the power of music with regard to Chicana gender and sexuality (xiv).” Vargas’s main critique notes how the “limits of la onda” reveals the heteronormative and patriarchal underpinnings that construct dominant narratives of Chicano music historiography.  She argues that the force of these narratives have naturalized a way of thinking about Chicano music in terms of the various “fathers” of Chicano rock, conjunto music, and of the field of borderland studies itself. The distortions produced by the assimilating cultural nationalist logic of “la onda” have not only suppressed Chicana music histories and/or enabled their mishearing, but they also hide the complex ways that race, class, gender, and sexuality converge to produce Chicana subjectivities within and against the Chicano musical canon. In theorizing “dissonance,” Vargas thus productively sounds the Chicana histories in Dissonant Divas as alternatively gendered and/or queered against the heteromasculine concord of la onda.

The chapter “Borders, Bullets, Besos:  The Ballad of Chelo Silva” contains perhaps the most provocative pages, detailing Chelo Silva, a bolero singer with a distinct repertoire of songs that are still performed and kept alive by a diverse lineage of performers and audiences, yet whose renown is seemingly inseparable with her former marriage to Américo Paredes.   Ubiquitous in borderlands studies, Paredes’s name and legacy are defined largely by his study of the corrido, With His Pistol in His Hand: A Border Ballad and Its Hero (1970). Vargas strategically positions Silva and Paredes as “embodied representations” of the bolero and the border ballad, respectively, taking up Sonia Salídvar-Hull’s proposal to “imagine new corridos” by proposing Silva’s boleros as “feminist border ballads.” Vargas parses the constructions, aesthetics, and values carried in each song form, exploring how the border ballad has been the primary counter-site for narrating the injustice of Tejano/Anglo conflict (bullets) while the bolero, whose constant subject is love, luxuriates in all its jouissance (besos).  Vargas reveals that the border ballad “has allowed its authors, singers, and scholars to sound the borderlands imaginary into being,” illuminating how the contest over historical representation is tied to musical representation. Silva’s story cannot be found within this articulation of la onda without, in part, redefining the border ballad (54).

Vargas innovates and meticulously crafts an alternative archive better suited to narrating and hearing Silva’s fragmented story, what Vargas felicitously calls her archisme of knowledge. Engaging the silences in Silva’s story, the archisme sounds her presence in the recorded memories of her fans which include testaments to her unique vocal qualities, her powerful and evocative performances, her improvisations in music and in life,,along with a healthy amount of the chisme or gossip surrounding Silva.  Proposing the archisme as a “feminist project for historicizing nonnormative Chicana/o genders and desires” Vargas extends both Sonia Saldivar-Hull’s directive for Chicana scholars to look in nontraditional places for theory and Lisa Lowe’s theorization of gossip as a destructuring site of knowledge production (Saldivar-Hull, 1998; Lowe, 1996).

As I read through the first three chapters, a question that kept coming up concerned why we should not consider this study on more specific regional terms, or why this book isn’t titled, “Tejana Divas”?  Vargas finds the overdetermination of these Chicana/Tejana musicians as “regional” subjects a problem not typically encountered by musicians from a city like Los Angeles, for example, because of its construction as a global metropolis.  I cannot dispute Los Angeles’s status as a world center and I wondered how to earnestly engage Vargas on this point. What are the stakes of locating this study of Tejana/Chicana musicians within a broader Chicano/a musical context?

The final two chapters make the case for remapping Chicana music, advanced in part by the capacious notion of queer “diva-scapes.” In “Sonido de las Americas: Crossing South-South Borders with Eva Garza,” Vargas employs what she calls a “transfrontera musical compass,” a feminist methodology deftly juxtaposing the notion of a “musical scale” with the concept of “geographic scale.” Eva Garza’s career begins in her San Antonio hometown but she eventually came to embody the “la vóz de las  Américas” in a hemispheric sense via her participation in early Spanish language radio, recordings, and live performances in nightclubs and films that took her to Mexico City and Havana for significant periods; her genre-crossing repertoire mirrored her travels. Garza began as a singer of the appropriately feminine bolero, but through her contact with Cuban musicians, the Afro-Caribbean guaracha song–decidedly phallocentric and risqué in its subject matter–also became part of her repertoire. The song she was most known for, “Sabor de Engaño” adds a sensual register to her transfrontera compass, a lingering sabor or taste exceeding regional, national, formal, and gendered limits. This is most evident in the repeated examples of impromptu performances of a song verse or refrain of “Sabor de Engaño” by many Cubanos Vargas encountered in her research travels. Vargas employs the transfrontera musical compass as a “listening instrument” to trace Garza’s musical trajectory through spatial-temporal moments disrupting rigid and normative notions of community, nation, and Chicano music (147).

"Selena Live" by Flickr user hellboy_93, CC BY-ND 2.0

“Selena Live” by Flickr user hellboy_93, CC BY-ND 2.0

In “Giving Us That Brown Soul: Selena’s Departures and Arrivals,” Vargas addresses the multiple problems in the mainstream media’s designation of “crossover star” to narrate Selena’s story as a spectacular rise in fame marked by her violent death in 1995. Vargas seeks to correct the assimilationist narratives of Selena’s musical history that, in addition to figuring her as a marginalized Latina on the verge of “legitimate” status, problematically narrates a south-north trajectory “devoid of blackness and queerness.”  Vargas both critiques how “brown soul” has been musically deployed to stand in for cultural nationalist “brown power” and extends previous work focusing on blackness in Chicano/Latino music that includes R&B and Afro-Caribbean influences but not necessarily the Afro-diasporic. Cumbia, an Afro-Columbian dance form popularized in Mexico in the 1940’s – 50’s is central to Selena’s Tejano sound as are 70’s era disco and 80’s freestyle, particularly in the cultivation of her iconic diva look which together resonate a queer of color musical legacy on the sonic and visual planes.

Selena’s “brown soul” and style moves Tex-Mex cumbias in what Vargas calls “queer misdirections” by traveling north-south, for example, while sounding counterhegemonic femininities that continue to reverberate in the many tribute drag performances to Selena in and beyond the borderlands of Tejas.  In these ways, Vargas traces the “topography of Selena’s transformations and remappings of Chicano music (205).  Just as audio technologies have been key in circulating Eva Garza’s and Selena’s music in multiple directions, so are the memories, repeated performances, and queer embodiments of their music by their diverse audiences. For both of the these artists, sound expands Vargas’s engagement with spatialization theories so that we may hear these productive dissonances and in these ways begin to imagine alternative borderlands imaginaries.

Upon finishing, a question that remains in considering “diva dissonance” is the implied consonance of  Vargas’s theorization of “la onda.” At times, the term becomes too totalizing, and I would argue for the presence of heterogeneity and other musical diversities even within what Vargas denotes as la onda. We must both make and leave room to imagine the possibility of many unrecorded, captured, or yet unsounded transgressions for Chicanas whose paths may appear to follow a heteronormative logic.  For this reason I found the reiteration of such rich findings against la onda asomewhat repetitive distraction from the richer tales Vargas’s archival work tells. What would these histories sound like if they weren’t always positioned against la onda—if they were sounded instead more toward each other?

What Deborah R. Vargas richly accomplishes in Dissonant Divas responds to Alejandro Madrid’s call for musicologists to establish critical conversations beyond “the conservatory” and to engage larger intellectual dialogues (AMS Vol. 64, No. 3, 2011).Vargas’s intersectional feminist-of-color argument extends the body of feminist Chicana/o cultural studies scholarship and equally extends Chicano music histories that may engage gender to some degree but do not fully interrogate those categorical constructions. Her theorization of the title’s key term “dissonance” as “both a methodological and analytic device” and her construction of a differential archive combine to create “alternative sonic imaginaries of the borderlands (xii).”  More broadly, Dissonant Divas is an intervention to the problems of conducting research in marginalized communities and the racialized subjects often left out of official archives, institutional records, and studies of sound (Trouillot, 1995; Taylor, 2003). Each chapter reveals and addresses various barriers to conducting research on Chicana musicians whose uneven historical representation lead Vargas to turn to other sites, methodologies, and embodied practices where Chicana voices resound across temporal and spatial lines. In these ways, Vargas’s sustained engagement of race, class, gender, and sexuality with Chicana/o borderlands music is thoroughly new.

Featured Image: Pauline Oliveros by Flickr user Horacio González Diéguez, CC BY-NC-SA 2.0

Wanda Alarcón is a doctoral candidate of Comparative Ethnic Studies with a Designated Emphasis in Women, Gender, and Sexuality at the University of California, Berkeley where she is writing a dissertation titled: “Sounding Aztlán:  Music, Literature, and the Chicana/o Sonic Imaginary”. Her research interests include Chicana/o cultural studies, U.S. ethnic literatures, popular music, sound studies, queer of color theory, and decolonial feminism. At Berkeley she has facilitated the working groups, “Decolonial Feminisms” and “Popular Music in Chicana/o Cultural Studies” at the Center for Race and Gender (CRG). Wanda is originally from Los Angeles and before starting graduate school she created the poetry zine, JOTA (2002 – 2006) and is updating that project by creating an archive for queer Chicana writing in cyberspace. She is a fan of radio genres and podcasts and writes micro radio plays while on the road. She is suspicious of the MP3 format yet enjoys curating party, tribute, and mood themed playlists on Spotify immensely. You can find her on Twitter depending on writing deadlines @esawanda.  

tape reelREWIND! . . .If you liked this post, you may also dig:

Chicana Radio Activists and the Sounds of Chicana Feminisms— Monica De La Torre

Could I Be Chicana Without Carlos Santana?— Wanda Alarcon

Listening to the Border: “‘2487’: Giving Voice in Diaspora” and the Sound Art of Luz María Sánchezˆ— Dolores Inés Casillas

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