[Warning: Spoilers Ahead for Folks Not Caught Up with Season 7, Episode 5!]
In one of the more memorable – and squirm-inducing – scenes of this season of AMC’s Mad Men, brilliant but eccentric copywriter Michael Ginsberg (Ben Feldman) presents his colleague, agency copy chief Peggy Olsen (Elisabeth Moss) with his own severed nipple, placed carefully in a gift box. Ginsberg explains to the understandably horrified Peggy that the gift is both a token of his affection and a means of relieving pressure caused by the arrival of Sterling, Cooper & Partners’ (SC&P) newest acquisition: a humming, room-sized IBM System/360 mainframe computer. Explaining his enmity for the machine and his increasingly erratic behavior, Ginsberg tells Peggy that the “waves of data” emanating from the computer were filling him up, and that the only solution was to “remove the pressure” by slicing off his “valve.”
The arrival of the IBM 360 in the idealized 1960s office space inhabited by Mad Men is obviously an unsettling presence – and not only for Ginsberg. Since its debut in Episode 4, commentators (e.g. WaPo’s Andrea Peterson, Slate’s Seth Stevenson) have meditated on the heavy-handed symbolism surrounding the machine – both in terms of its historical significance and its implications for plot and character development. Typically cued through noise (or lack thereof), it is worth reflecting upon the role of sound in establishing the computer as a source of disruption. Between the pounding and screeching of installation and the drone of the completed machine’s air conditioner and tape reels, the sonic motifs accompanying the computer underline tensions between (and roiling within) SC&P staffers grappling with the incipient digital age. Likewise, the infernal racket produced by the installation and operation of the IBM 360 adds an important dimension to the tensions resulting from its presence, which can be read as allegories for the complexities and contradictions of our relationship with technology.
The tone of the conflict is set even before we meet the IBM 360 toward the end of Episode 4: The Monolith – a reference to Kubrick’s 1968 classic 2001: A Space Odyssey (Slate’s Forrest Wickman ably discusses the references). Like the unnerving silence used with such great effect in that film, the absence of sound frames our first encounter with the computer – or at least its promise. Early in the episode, Don Draper (Jon Hamm), newly rehabilitated from his forced exile from the agency, arrives one morning at SC&P to find the office deserted. The ghostly sequence is clearly meant to symbolize Draper’s detachment from the firm. But as the episode progresses and tensions mount over the possibility that the IBM 360 will render jobs obsolete, the desolate office suggests a more ominous meaning – a once lively space muted by cold, impersonal automation.
In following scenes, successive stages of mainframe installation are marked by convergences of conflict and cacophony. First, there is the din of the creative team as they evacuate their beloved lounge – now earmarked as computer space – and during which a distraught Ginsberg projects his indignation onto art director Stan Rizzo, who appears more accepting. “They’re trying to erase us!” Ginsberg exclaims bitterly. Later, Draper lounges on his office couch as a clop clopping of hammers outside signifies tangible change. As if this weren’t enough of a distraction, two men in the corridor begin to chat loudly over the noise. Going out to investigate, Draper strikes up a conversation with one of the men, Lloyd Hawley, installation supervisor and founder of a small technology company competing with IBM. “Who’s winning?” Draper asks innocently, “who’s replacing more people?” Clearly irritated by Draper’s tone, Harry Crane – SC&P media director and the computer’s lead cheerleader – offers Draper a condescending apology for the loss of his “lunchroom,” assures him the change was “not symbolic.” “No, it’s quite literal,” Draper retorts. Unabated, the pounding and screeching of construction work emphasizes his point.
For the remainder of the episode, the raucous noise of construction acts as a leitmotif underscoring tensions between characters – between Peggy and Lou Avery (Draper’s priggish replacement at creative director), and between Draper and the interloper Lloyd. Finally, the end of construction is punctuated by a return to silence, as Peggy arrives one morning to see workers glide mainframe components noiselessly into the office.
With this emphasis on technology as a source of symbolic, physical, and sonic disruption, Matthew Weiner and the creators of Mad Men draw upon a rich literary tradition. A relevant example contemporaneous with the show’s “present,” is literary critic Leo Marx’s 1964 text The Machine in the Garden, which examines the complicated relationships between a “pastoral ideal” and technological progress within American literature and popular imagination. Marx’s analysis reveals that sound is often used to convey the disruptive presence of technology within the bucolic landscape of the American continent. In Hawthorne’s Sleepy Hollow for example, it is the interrupting shriek of a locomotive whistle that breaks the author’s harmonious reverie: “Now tension replaces repose: the noise arouses a sense of dislocation, conflict, and anxiety” (15). In the decidedly un-pastoral modern office space, the noise of the computer installation nevertheless signifies a momentous social change and irrevocable loss. Picking out these tensions has always been one of the show’s strengths – whether it is the computer, Draper’s double identity, or the quiet endurance of women to the misogyny of midcentury work and domestic life.
Change, however, has significant consequences for Ginsberg, the young copywriter and Holocaust survivor who, as CBS’s Jessica Firger observes, has been deteriorating psychologically for some time. The proximity of the IBM 360, and the incessant drone of its mind-controlling waves eventually puts him over the edge. As Draper and Peggy enter the office early in Episode 5, Ginsberg glowers into the room housing the IBM 360. “Stop humming, you’re not happy!” he explodes. As Peggy attempts to soothe her colleague, our perspective shifts to look out at them from inside the glass-encased computer room. From here, the mainframe’s ambient noise muffles Peggy’s words, suggesting isolation between human and non-human. This play of speech and silence reoccurs later in the episode as Ginsberg, working alone on a Saturday with tissues wedged in his ears, spies Lou Avery and SC&P partner Jim Cutler inside the computer room, their voices made inaudible by the droning computer in a delicious homage to 2001 (see Vulture’s amusing gif). But the noise is clearly affecting Ginsberg. “It’s that hum at the office! It’s getting to me!” he tells Peggy later that evening. He even claims the computer has affected his sexuality.
Ginsberg’s noise complaints would have resonated in 1969 New York. In November of that year, the New York Times ran a feature on the city’s nerve-shattering noise pollution, calling it a “slow agent of death.” In addition to the myriad construction projects, subways, car horns, jet planes, and standing machinery populating the city soundscape, office workers found scant respite indoors where phones, air conditioners, “computers and typewriters and tabulators” whirred, whined, and clacked throughout the day. The article went on to report that scientists studying the impact of prolonged noise exposure on the human body had concluded a variety of ill effects on the heart and nervous system. Though no connection was made between computers and sexuality (as Ginsberg claimed), the article reported that laboratory rats under prolonged noise exposure had indeed “turned homosexual,” an opinion that underlined deterministic associations between sexuality, psychological disorder, and external stimuli.
As SO! editor Jennifer Stoever-Ackerman has argued, noise in midcentury New York also signified a sonic-racial politics, in which the mainstream “listening ear” recoiled at the “noise” created by Black and Puerto Rican others. In terms of Mad Men’s computer however, it is technology, economic anxiety, and mental illness, rather than ethnicity that frames sonic disruption. The basis of these tensions are similar however, and various interactions with SC&P’s IBM 360 demonstrate, as Stoever-Ackerman writes in SO!, “the ways in which Americans have been disciplined to consider some sounds as natural, normal, and desirable, while deeming alternate ways of listening and sounding as aberrant [and] dangerous.” Though similar, the conflict with technology on Mad Men does not suggest a clear us/them, or us/”it” binary. The banging of construction may be at first antagonistic, but it’s finite – eventually the computer is normalized within the SC&P office space to the extent that Peggy chides Ginsberg’s exasperation in Episode 5 by insisting “it’s just a computer!” Ginsberg’s reaction is more complex however, implicating a contradictory relationship with technology: once fully installed, has the droning computer become “natural, normal, and desirable” despite previous ambivalence? Is the keen awareness and anxiety towards technology symbolized through Ginsberg (albeit in a extreme form) suggested as the “aberrant” listening practice, or could it be Peggy’s apparent acceptance?
Like most cultural texts set in the past, it is possible to read Mad Men allegorically, as suggesting a certain ordering of meaning and values. From the perspective of those who have long since domesticated computers, the controversies and tropes activated by SC&P’s IBM 360 might strike us as familiar, even quaint. As the sociologist Bruno Latour has argued however, we would be wise to consider how technology exerts a kind of social agency that structures and impacts our daily lives. As historical symbolism, the sounds and noises of the IBM 360 on Mad Men should remind us that technological progress is not teleological, but a struggle over meaning in which anxieties (about jobs, mind-control, surveillance, subjectivity, etc.) may be variously accommodated, suppressed, or dismissed as irrational.
Featured image: An IBM 360 Mainframe. Borrowed from Wikimedia Commons CC 2.0
Andrew J. Salvati is a Media Studies Ph.D. candidate at Rutgers University. His interests include the history of television and media technologies, theory and philosophy of history, and representations of history in media contexts. Additional interests include play, authenticity, the sublime, and the absurd. Andrew has co-authored a book chapter with colleague Jonathan Bullinger titled “Selective Authenticity and the Playable Past” in the recent edited volume Playing With the Past (2013), and has written a recent blog post for Play the Past titled “The Play of History.”
REWIND!…If you liked this post, you may also dig:
“DIY Histories: Podcasting the Past” -Andrew J. Salvati
“The Noise of SB 1070: Or Do I Sound Illegal to You?”– Jennifer Stoever-Ackerman
“DIANE… The Personal Voice Recorder in Twin Peaks” -Tom McEnaney
Last week’s news was been full of alarming stories of real and threatened violence at various #Occupy sites around America. But also disturbing were the reports that complaints about the continuous drumming at the Occupy Wall Street site in Lower Manhattan were threatening to shut the entire operation down. According to stories in N + 1, slate.com, Mother Jones, and New York, the ten hour marathon drum circles at Zuccotti Park have been a focal point of mounting tensions, both between the occupiers and the drummers, and between the occupiers and the community at large. Last week, community members asked that the drummers limit their drumming to 2 hours a day, a request backed by actual OWS protesters. The drummers, loosely organized in a group called PULSE, initially resisted the restriction, claiming that such requests mimicked those of the government they were protesting against. Since then, a compromise has been worked out, but the situation gives rise to a host of questions about race, sound, drums, and protest.
Community organizers both inside and outside OWS said they were distressed by the continuous noise that these protesters are making, and certainly they had reason: as Jon Stewart put it in his episode of talking points, “it’s a public space, it’s for everyone, including people who don’t consider drum circles to be sleepy time music.”
Writer and singer Henry Rollins agrees, telling LA Weekly that he dreams of an #Occupy Music festival, because “So far [he has] heard people playing drums and other percussion instruments” but still wonders “if there will be a band or bands who will be a musical voice to this rapidly growing gathering of citizens.” Rage Against the Machine guitarist and frequent #Occupier Tom Morello also seems to concur, telling Rolling Stone, “Normally protests of this nature are furtive things, It’ll be 12 people with a small drum circle and a couple of red flags. But this has become something that people feel part of.” Stewart, Rollins, and Morello all have a point: not everyone likes drum circles, in fact some people feel quite strongly about them, which has the potential to be divisive for a movement famously representing “the 99%.”
But over and above the questions of musical taste, the very audible presence of snare drums, cymbals, and entire drum sets at OWS—more often found in marching bands or suburban garage band practice spaces than the usual drum circle staple, the conga—raises a different set of questions, both sonic and social, around the interrelated issues of “noise,” public space, and privilege.
That a drum circle populated by a large number of bad, mostly white drummers is being touted as “the sound” of occupation isn’t that surprising, at least not for alumni of UC Berkeley.
In my day, a more conga-oriented drum circle sprouted up on Sproul Plaza every Sunday; today, a similar one occupies a green space in Golden Gate Park right across from Hippie Hill, pretty much 24/7. (I walk by it every Thursday on my way to the gourmet food trucks: happily, the delicious smell of garlic noodles and duck taco obliviates all other senses.)
These kinds of regular, yet impromptu, circles abound in California and elsewhere: indeed, the sound of drum circles à la OWS has characterized certain types of social spaces for the last forty years. But what exactly does the sound of drum circles characterize? What meaning is being made by them, and why?
In the Americas, drum circles go back hundreds of years– many indigenous peoples have drumming traditions, for example, and, in Congo Square in New Orleans, slaves of African ancestry gathered weekly to dance to the rhythms they played on the bamboula, a bamboo drum with African origins, beginning in the early 1700s. The notion of the “circle” was a fundamental part of the dancing and music making at Congo Square—according to Gary Donaldson, the circles represented the memories of African nationalities and various reunited tribes people—and was echoed in various types of “ring shouts” across the West Indies and the Southern U.S. The contemporary drum circle stand-by, the conga, also came to the Americas via the forced migration of slaves; it is of Cuban origin but with antecedents in Africa, like the bamboula. The black power movements of the 1960s drew on this history—and sound—to good effect, reigniting semi-permanent drum circles in many U.S. neighborhoods– like the formal gathering that meets in Marcus Garvey Park in Harlem on Saturdays that is currently also under fire from a nearby condo association –audibly announcing their presence and enacting new community formations.
Given this history–and without erasing the presence of drummers of color at OWS--it can seem puzzling how the drum circle has come to occupy such a curiously whitened position in America’s cultural zeitgeist. Furthermore, one of the more problematic aspects of the OWS drum circle debate is the racialized implications of the instrumentation there—implications borne out by videos of OWS that show an overabundance of snares, some of the loudest drums available. According to percussionist Joe Taglieri, “no conga is louder than a fiberglass drum with a synthetic head.” If snares are louder than congas, then noise – actual decibel level — is probably not the sole issue when community groups attempt to control or oust drummers like those in Marcus Garvey Park. It does seem to be a key point of contention at OWS, however.
While there is also a history of African American marching bands, especially in the South, snare drums speak to a different set of American cultural traditions. Drum kits themselves evolved from Vaudeville, when theater space restrictions (and tight pay rolls) precluded inviting a large marching band inside. Mainstream associations with snares include but are not limited to army parades, high school marching bands, and of course hard rock music. Sometimes, like in the case of Tommy Lee, it is an unholy alliance of several of these contexts.
In other words, outside of OWS, snares are hardly the sound of social upheaval.
How the drum circle became associated with political protest in the first place is interesting. Although people sometimes associate drum circles with beatniks rather than hippies, a case could be made that they actually connect more strongly to an electrified Woodstock rather than an acoustic Bleecker Street, thanks in part to Michael Shrieve’s widely mediated turn during Santana’s performance of “Soul Sacrifice” at the 1969 festival.
It is important to note that Shrieve is playing the traps in this sequence, not the conga, which is one reason I’d like to suggest that something about that scene – the hands on the congas, the grins of the other guys, the ecstatic face of a 20-year-old as he slams his kit, and the fetishistic gaze of the camera on the sticks, the skins and the cymbals – caught the imagination of a particular segment of American society. Santana’s band – two Mexican Americans (Carlos Santana and Mike Carabello), a Nicaraguan (Chepito Areas), two whites (Shrieve and Gregg Rolie, who later plagued the world in Journey) and an African American (bassist David Brown)—was truly multi-racial, creating a “small world” visual that furthered Woodstock’s utopian rhetoric in ways that were surely not borne out by the demographics of its audience. More importantly perhaps, the Woodstock movie showed a white suburban hippie guy as an equal participant in a multi-ethnic rhythmic stew, a powerful image in the 1960s. Indeed, the Santana performance may be precisely the moment when the idea of the drum circle was lifted from the context of “black power” and moved into the hippie mainstream.
Woodstock made congas hip to the mass of America—not just in Santana’s set but also in the performances of Richie Havens and Jimi Hendrix—and Woodstock helped define what the drum circle meant, in part by encapsulating certain discursive tropes that were very particular to those times. For example, drum circles epitomize the ’60s idea that political action is simultaneously self-expressive and collective. If a crowd of people sing “We Shall Overcome” or chant “Ho Ho Ho Chi Minh/The NLF is going to win,” it is a a collective act. It’s collective even if the crowd is singing “Yellow Submarine” and it’s not overtly political. By contrast, drum circles are about improvisation, so each drummer can “do his own thing” while participating in the groupthink. (The “his” is implied: video of drum circles show few women participants. Apparently Janet Weiss, Meg White, and Sheila E.’s “own thing” can actually be done on their own.)
In terms of sound, drum circles also project well beyond their immediate location, compared to singing and chanting (in fact, OWS has had problems with the drum circles drowning out its “human microphone”). Plus, since the drummers can take breaks and change out, the actual drumming never stops, unlike a performing musician. Thus, drum circles are celebrations of self expression that are actively imposed on an audience that is well beyond eyesight. This summarizes a modern view of personality rooted in the 1960s: that it’s not enough to participate, you’ve also got to “be yourself.” I think these two notions account for the enduring idea of the drum circle as a supposedly political sound, even when it’s not. Drumming in a drum circle allows for a public display of self-expression that simultaneously allows the participant to belong to a group. The appeal of that is obvious, especially in our contemporary iCulture. However, the politicization of the sound of drum circles only makes sense when you add in the lingering sonic traces of black protest, modulated through a hippie lens. You can see this clearly in New York magazine’s “Bangin’: A Drum Circle Primer” (10.30.11), whose visual imagery prominently features a West African djembe drum and describes only the “hippie-era use of traditional African instruments” rather than their actual, snare-heavy configuration at OWS. Despite the snares and in spite of the oft-commented on lack of black faces at OWS—see Greg Tate’s piece in the Village Voice—drum circles still carry enough connotations of militant blackness to annoy the bourgeoisie.
One key thing differentiates OWS’s drummers from the demonstrations of yore, however: in the 60s and early 70s, there was a notion that drum circles were for drummers. Santana’s band, though young, was made up of world class musicians from the San Francisco scene. But to a certain type of viewer – young, white and male—the drum circle must have seemed so doable. Compared to the singular virtuosity of Jimi Hendrix or sheer talent of Pete Townshend, Santana’s music was the sonic equivalent of socialism. No wonder the drum circle scene has had more of a half-life in the hearts and minds of would-be Woodstockians than just about any other: it is a visceral depiction of music as communal, ecstatic, and accessible. Today, thanks to the far-reaching waves of the movie Woodstock: 3 Days of Peace & Music (1970), the percussive noise such a circle makes creates a particular sonic backdrop that clearly—and nostalgically—says hippiesomething.
And yet, politically speaking, nostalgia is, as theorists like Antonio Gramsci, Guy Debord, Jacques Attali and Theodor Adorno have frequently reminded us, invariably associated with Fascism. From Mussolini to Hitler to Reagan to Glenn Beck, it’s a tactic that has been explicitly invoked to thwart social progress. The nostalgia conundrum seems to have escaped both mainstream news media—which uses the drum circle to signify to viewers that OWS is a radical leftist plot—as well as the drummers themselves. For the drummers are hippies, and hippies young and old really believe in drum circles. Hippies take part in them, hippies enjoy them. It’s fair to say, however, that few others do, just as no one ever really enjoyed the 45- minute drum solos on live records by Cream, Led Zeppelin, and Iron Butterfly. (I’m thinking about Ginger Baker’s “Toad,” John Bonham’s “Moby Dick,” and “In-a-Gadda-Da-Vida,” respectively. Also about the time I went to the bathroom and bought popcorn at the LA Forum during a drum solo by some band I know forget, and still had to sit through ten more minutes.) .
However, that fact does not seem to bother those involved in drum circles, and herein lies the great problem with the whole equation drum + hippie = activism. To any members of the mainstream media who hears and records them, a drum circle instantly conjures up a chaotic, possibly even violent, scene: Chicago ‘68, Seattle 2000, Oakland 2011. But the truth is that, outside Fox News, the noun “hippie” no longer means “liberal,” or possibly even politically engaged. The curious thing about drum circles, then, is that while they sound progressive, they can actually mean conservative. A 2006 piece from NPR, for example, describes how drum circles have been adapted as teambuilding exercises for corporations like Apple, Microsoft, and McDonald’s.
The OWS situation illustrates such conservatism in different ways. In another recent article in New York Magazine, a 19 year old drummer from New Jersey is quoted as saying, “Drumming is the heartbeat of this movement. Look around: This is dead, you need a pulse to keep something alive.” This is said in the face of opposition from the movement’s own management, who fear a shutdown due to severe problems with neighborhood groups and restrictions on the General Assembly’s call-and-response “mic checks” that have been so galvanizing. His words are instructive as well as ominous, illustrating that young hippies like him believe that the sound of drums is a suitable replacement for protest or action itself.
The idea that sound alone can energize a movement is not just wrong, it also showcases a willful misunderstanding within the ranks of OWS. In Oakland last week, a small band of anarchists threw bottles at the police, whose wrath rained down in the form of tear gas canisters and a fusillade of dowels: one protester, an Iraq veteran, has been seriously injured.
The incident highlights a kind of cognitive dissonance that is hindering the ability of OWS to achieve political progress. The drumming problems at Zuccotti Park highlight the way that history can repeat itself as farce, as the distance between nostalgia and action — and between sound and meaning — disturbs the peace in more ways than one. Just as drummers in Sproul Plaza refuse to acknowledge that UC Berkeley is now mainly host to computer science and business majors, and drummers in Golden Gate Park refuse to deal with a Haight Ashbury that is gentrifying in front of their eyes, so too do the drummers at OWS refuse to acknowledge that their sound is no longer the sound of social activism. Indeed, the sound of a drum circle is reminiscent of the ring of a telephone, the scratch of a needle dropped on a record, or the clip clop of horse hoofs on hay-covered streets. No wonder it sounds out of place at OWS.
Gina Arnold recently received her Ph.D. in the program of Modern Thought & Literature at Stanford University, where she is currently a post doctoral scholar. Prior to beginning graduate work, she was a rock critic. Her dissertation, which draws on historical archives, literature, and films about counter cultural rock festivals of the 1960s and 1970 as well as on her own experience covering the less counter cultural rock festivals of the 1990s, is called Rock Crowds & Power. It is about rock crowds and power.