In “Asesina,” Darell opens the track shouting “Everybody go to the discotek,” a call for listeners to respond to the catchy beat and come dance. In this series on rap in Spanish and Sound Studies, we’re calling you out to the dance floor…and we have plenty to say about it. Your playlist will not sound the same after we’re through.
Throughout January, we will explore what Spanish rap has to say on the dance floor, in our cars, and through our headsets. We’ll read about trap in Cuba and about Latinx identity in Australia. And because no forum on Spanish rap is complete without a mixtape, we’ll close out our forum on Thursday with a free playlist for our readers. Today we continue No Pare, Sigue Sigue: Spanish Rap & Sound Studies with Ashley Luthers’ essay on femme sexuality in Cardi B’s music.
Liana M. Silva, forum editor
“Ran down on that bitch twice” was all I heard in this tight, dark basement filled with black and brown bodies, sweat dripping everywhere from everyone. Girls danced all over, yelling and shouting lyrics as they clapped and pointed along to the fast, upbeat rhythm of the song, feeling their own sensations and pleasure from the vibe, and rapping with the catchiness of the repeated phrase, “Ran down on that bitch twice!” As everyone was jumping, the space around me shook because there was so much body movement and flow; it was lit. This wasn’t the first time I heard Cardi B, but dancing along to her song “Foreva” was definitely the first I remember hearing her. Since that dark basement party, I realized that the attitude and energy Cardi B invokes through her raps and lyrics is addicting.
Listening repeatedly to “Foreva,” and the rest of her debut mixtape Gangsta Bitch Music Vol.1, has attuned me to Cardi B as a stone cold, gangster bitch: someone who is fearless, tough on the outside and inside. She doesn’t hesitate; she doesn’t bluff. She gets straight to the point and lets you know that she will fuck you up if and when necessary. A ‘G’ she is, as some would say when describing a person who shows no fear and is always hustling—except that someone is imagined as a black male from the so-called ‘hood who affiliates with drugs, gangs, etc. The music itself reflects this gangster feel, through the hard trap sounds and beats in every track. Trap music as a style and subset of Hip-Hop, and arguably a genre on its own, originated in Atlanta, and has over time become mainstream all across the U.S. specifically within the Northeast region. Within Cardi’s performed, stone cold bitch lyrical persona, she embodies an aggressive femme sexuality, a racialized femme hunger for sex with black men, and an emotional depth that makes her endearing to listeners. Her embodiment of this multiplicity—stone cold attitude, femme sexual thirst, and emotional complexity—can be heard in her music, through the explosion of beats, rhythms, and lyrics that keep listeners hooked to the sound of her self-image. In other words, Cardi B’s sonic and lyrical movements work in tandem with her audio-visual construction of black, Caribbean, Bronx femme desire.
Nowadays this audio-visual construction is visible across her music and social media, but I want to focus on the image of her debut mixtape cover, Gangsta Bitch Music, Vol.1. This image hailed me and continues to hold me in thrall after lengthy meditations on it. In it, Cardi B sits in the backseat of a car, high-rise apartments peering through the back window, with her legs spread wide open. Between her legs, a big, black, faceless, tatted man gives her head as she casually drinks her Corona. The man’s back sprawls in the place where we might imagine Cardi B’s junk/pussy; he’s her bitch. The audacity of displaying her desire mid-sex-act intrigues me and does more than merely assert black femme sexual desire. The media blew up when Nicki Minaj did her lollipop photoshoot in which her legs are wide open, and her crotch is heavily exposed. But Cardi B’s mixtape cover has a different impact, because of the positioning of its vulgarity and audacity.
I’ve seen pictures of Nicki Minaj and Lil’ Kim where they’re half naked, open to giving men pleasure, and completely distorting the expectation of respectable black women to cover their bodies and assets. But what makes Cardi’s mixtape visual different even from Lil’ Kim’s and Minaj’s visual constructions is that it shouts power from the position often occupied by cis-male desire. Cardi B is seizing her own sexual power and gangster agency while she asserts her business hustle from the seated position of power that is often assumed by cis-male gangster rappers and performers. In the angle and composition of the mixtape image, we, as viewers, are positioned to look up at her as we witness her experiencing pleasure. She’s above us, and her chosen sexual object, who is a big black man, a figure whose masculinity is historically challenged by normative and respectability-obsessed society, and who is historically susceptible to being emasculated, is situated beneath her: there’s a troubling of power’s embodiment, specifically through sex, in this image. She’s visually insisting on getting play.
I connect Gangsta Bitch Mixtape Vol. 1’s cover image to the sounds, vibes, and lyrics of Cardi B’s tracks within the mixtape. In “Foreva,” for example, she raps, “Silly muthafucka who raised you/ a nigga with a pussy how disgraceful.” It’s at this point that we realize that the “bitch” that she “ran down on,” “twice,” is also a dude. In the lyrics, she alternates between beefing with trifling chicks and dudes; for Cardi, bitches breach a gender dyad. She raps from a masculine position as a femme, which ultimately illustrates her mixtape cover’s reversal of who is in the receptive and dominant position of sexual power. In “Foreva,” she’s talking down on black men the same way that most of these men speak on black women in the Hip-Hop industry. Cardi twists the normative misogyny and disrespect that is often demonstrated towards black women in Hip-Hop and instead uses that towards apostrophic black men. The lyrics of “Foreva” and the Gangsta Bitch mixtape cover both sustain this idea of Cardi B working within masculine tropes as a woman in the industry. On the mixtape cover, she is the one who is receiving pleasure, instead of giving it to a man. Lyrically and physically, she’s in a place where she’s on top, looking down on her subject/object of sexual desire, and inviting her audience to watch.
Sonically, “Foreva” and other tracks fits within the genre of trap music. Many of the songs in the mixtape have aggressive beats. The genre is characterized by a deep, hard mood created by the fast beat: Justin Burton describes it as “one of the most iconic sonic elements of trap is the rattling hihat, cruising through subdivisions of the beat at inhuman rates.” This is what we hear and feel from Cardi’s music itself. Specifically, the BPM for “Foreva” is 161 which fits into the range of typical Trap music. The way she sounds is what she embodies. The flow of “Foreva” tells us as listeners that Cardi B isn’t here to play and she damn sure won’t let anybody stop her from making her money. The rest of the music on the mixtape takes a similar route, in that these crisp rhythms speak to her power, her urban upbringing, coming from the Bronx, and her days as a stripper. She owns her sexuality and claims it through the music. The cover reflects this: she is poised and looking directly at us, her stone-cold persona manifested in how she also appears utterly unbothered by you, us, looking at her, looking at us.
Cardi B’s a freak. Clearly. (As if we didn’t know this.) But the way she visually and sonically expresses her sexual yearning is more complicated than the word freak can capture. The thing with Cardi B is, she’s not afraid. In fact, she doesn’t care about respectability. Even when she raps about making money or callin’ shots on someone, she never hesitates to slide in something sex-related because she knows she’s good at getting and giving play, both sexually and musically: “Fuck him so good he gonna want to spend all that/ Pussy got him on the jugg he gonna re-up and come right back.” If you read the lyrics from “With That,” you could think the lyrical subject is a male rapper, like trap’s Future or Gucci Mane. In fact, this song is a remake from Young Thug’s “With That,” which comes from his album Barter 6. Young Thug is one of the big faces in the Atlanta Trap music scene and his track “With That” reflects the life of a rapper like him. Poppin pills, stacking money tall, Thug knows he’s killing the game and shitting on these other rappers with his sounds–Cardi B echoes that bravado in her remake.
Drugs, sex, money, hustle: Cardi B, in a way, replicates the masculine attachment to these tropes. But we are not listening to an abstract, masculinist lyrical subject on her mixtape; we are listening to a black femme subject. So, this goes beyond ‘replication’, as we may wonder whether it has ever historically not been the case in the Americas that black women also had to hustle, grind, find stimulation to escape normative constraints, and take care of their sexual desires. Which is to say, black men are not the OG hustlers; arguably, black women are, and Cardi B channels that historical force in her audio-visual construction of a stone-cold bitch who knows how to get play, and still have feelings in a hatin’ ass world.
We’re introduced to this hard, stone cold Cardi B inside and outside of her music’s lyrics as she repeatedly performs that she is not at all ashamed of the fact that she used to be stripper, aka, someone who hustles hard. Her choice of the trap genre, as a black Latina, acknowledges the existence of that hustle theme within it—even honors it. Her refusal of shame and respectability affects that take a specific toll on black women in the Americas, circles me back to the welcoming aura she displays on the mixtape cover. She wants viewers to see her in her happy place; she wants us listeners to hear how good she is in bed; she wants the world to know she’s a freak. This is her way of fucking with the mythical construction of masculinity in Hip-Hop where cis-men are the most badass, aka, the “most political” subjects; she acts on her own urges and desires, which does a lot more than just show femme as “sexy.” She’s sexy and she’s cold and so is her music too: the kick drums, synth lines, and hihats make her sonically ominous and cold.
In one of Cardi B’s latest tracks, “Money,” I still hear echoes of “Foreva,” but I’m hearing so much more. I find myself paying as much attention to the audio as to the visual constructions that Cardi B’s generous yet cutting aesthetic offers: in the cover image for “Money,” we see her naked body, positioned in a way that shows off her peacock thigh tattoo, suggesting but keeping her junk from you. She’s wearing a plethora of gold watches, almost as if they’re long-sleeve gloves, and a gold hat, the shape of which channels both Beyoncé’s in “Formation” and Jeffery’s (aka, Young Thug) on the cover of Jeffery. Unlike the cover of the first mixtape, Cardi does not give us her hair in this image, and she does not give us her gaze; while she directs her face at the camera, the hat dripping with diamonds conceals her hair and her eyes from us—or, she is giving her gaze to herself, to the inward rewards of her hustle. The ice is cold, but the image is warm as a swarm of gold bling and golden light surrounds her.
Lyrically, on “Money,” she’s doing what she does best, rapping about her hustle, her money, and still managing to throw in a little something about her love for sex. Sonically, this is pure trap. We hear an orchestration of keyboards, brass, and drums. As for us, listening viewers, we not only consume her music, but also continue to take in everything Cardi B has to offer because it fascinates and pleases us. She returns our pleasure (in her pleasure) to us, and nothing less than that.
Featured Image: Still from “Cardi B ‘Foreva’ (Live) Choreography By- Hollywood”
Ashley Luthers is currently a Senior at Wesleyan University studying English and Economics. She has spent the past year researching and studying Cardi B inside and outside of the classroom. Her final senior essay revolves around Cardi B as a black femme artist in Hip-Hop through an analysis of different theories surrounding the black female body.
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“The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop“–Regina Bradley
The lyrics to Beyoncé’s 2008 song “Radio” treats listening pleasure as a thinly-veiled metaphor for sexual pleasure. For example, they describe how turning up a car stereo transforms it into a sex toy: “And the bassline be rattlin’ through my see-eat, ee-eats/Then that crazy feeling starts happeni-ing- i-ing OH!” Earlier in the song, the lyrics suggest that this is a way for the narrator to get off without arousing any attempts to police her sexuality: “You’re the only one that Papa allowed to hang out in my room/…And mama never freaked out when she heard it go boom.” Because her parents wouldn’t let her be alone in her bedroom with anyone or anything that they recognized as sexual, “Radio”’s narrator finds sexual pleasure in a practice that isn’t usually legible as sex. In her iconic essay “On A Lesbian Relationship With Music,” musicologist Suzanne Cusick argues that if we “suppose that sexuality isn’t necessarily linked to genital pleasure” and instead “a way of expressing and/or enacting relationships of intimacy through physical pleasure shared, accepted, or given” (70), we can understand the physical pleasures of listening to music, music making, and music performance as kinds of sexual pleasure.
Though Cusick’s piece overlooks the fact that sexual deviance has been, since the invention of the idea of sexuality in the late 19th century, thoroughly racialized, her argument can be a good jumping-off point for thinking about black women’s negotiations of post-feminist ideas of sexual respectability; it focuses our attention on musical sound as a technique for producing queer pleasures that bend the circuits connecting whiteness, cispatriarchal gender, and hetero/homonormative sexuality. In an earlier SO! Piece on post-feminism and post-feminist pop, I defined post-feminism as the view that “the problems liberal feminism identified are things in…our past.” Such problems include silencing, passivity, poor body image, and sexual objectification. I also argued that post-feminist pop used sonic markers of black sexuality as representations of the “past” that (mostly) white post-feminists and their allies have overcome. It does this, for example, by “tak[ing] a “ratchet” sound and translat[ing] it into very respectable, traditional R&B rhythmic terms.” In this two-part post, I want to approach this issue from another angle. I argue that black femme musicians use sounds to negotiate post-feminist norms about sexual respectability, norms that consistently present black sexuality as regressive and pre-feminist.
Black women musicians’ use of sound to negotiate gender norms and respectability politics is a centuries-old tradition. Angela Davis discusses the negotiations of Blues women in Blues Legacies & Black Feminism (1998), and Shana Redmond’s recent article “This Safer Space: Janelle Monae’s ‘Cold War’” reviews these traditions as they are relevant for black women pop musicians in the US. While there are many black femme musicians doing this work in queer subcultures and subgenres, I want to focus here on how this work appears within the Top 40, right alongside all these white post-feminist pop songs I talked about in my earlier post because such musical performances illustrate how black women negotiate hegemonic femininities in mainstream spaces.
As America’s post-identity white supremacist patriarchy conditionally and instrumentally includes people of color in privileged spaces, it demands “normal” gender and sexuality performances for the most legibly feminine women of color as the price of admission. As long as black women don’t express or evoke any ratchetness–any potential for blackness to destabilize cisbinary gender and hetero/homonormativity, to make gender and sexuality transitional–their expressions of sexuality and sexual agency fit with multi-racial white supremacist patriarchy.
It is in this complicated context that I situate Nicki Minaj’s (and in my next post Beyoncé’s and Missy Elliott’s) recent uses of sound and their bodies as instruments to generate sounds. If, as I argued in my previous post, the verbal and visual content of post-feminist pop songs and videos is thought to “politically” (i.e., formally, before the law) emancipate women while the sounds perform the ongoing work of white supremacist patriarchy, the songs I will discuss use sounds to perform alternative practices of emancipation. I’m arguing that white bourgeois post-feminism presents black women musicians with new variations on well-worn ideas and practices designed to oppress black women by placing them in racialized, gendered double-binds.
For example, post-feminism transforms the well-worn virgin/whore dichotomy, which traditionally frames sexual respectability as a matter of chastity and purity (which, as Richard Dyer and others have argued, connotes racial whiteness), into a subject/object dichotomy. This dichotomy frames sexual respectability as a matter of agency and self-ownership (“good” women have agency over their sexuality; “bad” women are mere objects for others). As Cheryl Harris argues, ownership both discursively connotes and legally denotes racial whiteness. Combine the whiteness of self-ownership with well-established stereotypes about black women’s hypersexuality, and the post-feminist demand for sexual self-ownership puts black women in a catch-22: meeting the new post-feminist gender norm for femininity also means embodying old derogatory stereotypes.
I think of the three songs (“Anaconda,” “WTF,” and “Drunk in Love”) as adapting performance traditions to contemporary contexts. First, they are part of what both Ashton Crawley and Shakira Holt identify as the shouting tradition, which, as Holt explains, is a worship practice that “can include clapping, dancing, pacing, running, rocking, fainting, as well as using the voice in speaking, singing, laughing, weeping, yelling, and moaning.” She continues, arguing that “shouting…is also a binary-breaking performance which confounds—if only fleetingly—the divisions which have so often oppressed, menaced, and harmed them.” These vocal performances apply the shouting tradition’s combination of the choreographic and the sonic and binary-confounding tactics to queer listening and vocal performance strategies.
Francesca Royster identifies such strategies in both Michael Jackson’s work and her audition of it. According to Royster, Jackson’s use of non-verbal sounds produces an erotics that exceeds the cisheteronormative bounds of his songs’ lyrics. They were what allowed her, as a queer teenager, to identify with a love song that otherwise excluded her:
in the moments when he didn’t use words, ‘ch ch huhs,’ the ‘oohs,’ and the ‘hee hee hee hee hees’…I ignored the romantic stories of the lyrics and focused on the sounds, the timbre of his voice and the pauses in between. listening to those nonverbal moments–the murmured opening of “Don’t Stop Till You Get Enough,” or his sobbed breakdown at the end of “She’s Out of My Life,’ I discovered the erotic (117).
Royster references a black sexual politics in line with Audre Lorde’s notion of the erotic in “The Uses of the Erotic,” which is bodily pleasure informed by the implicit and explicit knowledges learned through lived experience on the margins of the “European-American male tradition” (54), and best expressed in the phrase “it feels right to me” (54). Lorde’s erotic is a script for knowing and feeling that doesn’t require us to adopt white supremacist gender and sexual identities to play along. Royster calls on this idea when she argues that Jackson’s non-verbal sounds–his use of timbre, rhythm, articulation, pitch–impart erotic experiences and gendered performances that can veer off the trite boy-meets-girl-boy-loses-girl stories in his lyrics. “Through his cries, whispers, groans, whines, and grunts, Jackson occupies a third space of gender, one that often undercuts his audience’s expectations of erotic identification” (119). Like shouting, “erotic” self-listening confounds several binaries designed specifically to oppress black women, including subject/object binaries and binary cisheterogender categories.
Nicki Minaj uses extra-verbal sounds as opportunities to feel her singing, rapping, vocalizing body as a source of what Holt calls “sonophilic” pleasure, pleasure that “provide[s] stimulation and identification in the listener” and invites the listener to sing (or shout) along. Minaj is praised for her self-possession when it comes to business or artistry, but such self-possession is condemned or erased entirely when discussing her performances of sexuality. As Treva B. Lindsey argues, “the frequency that Nicki works on is not the easiest frequency for us to wrestle with, because it’s about…whether we can actually tell the difference between self-objectification and self-gratification.’’ Though this frequency may be difficult to parse for ears tempered to rationalize post-feminist assumptions about subjectivity and gender, Minaj uses her signature wide sonic pallette to shift the conversation about subjectivity and gender to frequencies that rationalize alternative assumptions.
In her 2014 hit “Anaconda,” she makes a lot of noises: she laughs, snorts, trills her tongue, inhales with a low creaky sound in the back of her throat, percussively “chyeah”s from her diaphragm,among other sounds. The song’s coda finds her making most of the extraverbal sounds. This segment kicks off with her quasi-sarcastic cackle, which goes from her throat and chest up to resonate in her nasal and sinus cavities. She then ends her verse with a trademark “chyeah,” followed by another cackle. Then Minaj gives a gristly, creaky exhale and inhale, trilling her tongue and then finishing with a few more “chyeah”s. While these sounds do percussive and musical work within the song, we can’t discount the fact that they’re also, well…fun to make. They feel good, freeing even. And given the prominent role the enjoyment of one’s own and other women’s bodies plays in “Anaconda” and throughout Minaj’s ouevre, it makes sense that these sounds are, well, ways that she can go about feelin herself.
Listening to and feeling sonophilic pleasure in sounds she performs, Minaj both complicates post-feminism’s subject/object binaries and rescripts cishetero narratives about sexual pleasure. “Anaconda” flips the script on the misogyny of Sir Mix-a-Lot’s hit “Baby Got Back” by sampling the track and rearticulating cishertero male desire as Nicki’s own erotic. First, instead of accompanying a video about the male gaze, that bass hook now accompanies a video of Nicki’s pleasure in her femme body and the bodies of other black femmes, playing as she touches and admires other women working out with her. Second, Nicki re-scripts the bass line as a syllabification: “dun-da-da-dun-da-dun-da-dun-dun,” which keeps the pattern of accents on 1 and 4, while altering the melody’s pitch and rhythm.
Just as “Anaconda”’s lyrics re-script Mix-A-Lot’s male gaze, so do her sounds. If the original hook sonically orients listeners as cishetero “men” and “women,” Nicki’s vocal performance reorients listeners to create and experience bodily pleasure beyond the “legible” and the scripted. Though the lyrics are clearly about sexual pleasure, the sonic expression or representation of that pleasure–i.e., the performer’s pleasure in hearing/feeling herself make all these extraverbal sounds–makes it physically manifest in ways that aren’t conventionally understood as sexual or gendered. Because it veers off white ciseterogendered scripts about both gender and agency, Minaj’s performance of sonophilia is an instance of what L.H. Stallings calls hip hop’s “ratchet imagination.” This imagination is ignited by black women’s dance aesthetics, wherein “black women with various gender performances and sexual identities within the club, on stage and off, whose bodies and actions elicit new performances of black masculinity” renders both gender and subject/object binaries “transitional” (138).
Nicki isn’t the only black woman rapper to use extra-verbal vocal sounds to re-script gendered bodily pleasure. In my next post, I’ll look at Beyoncé and Missy Elliot’s use of extra-vocal sounds to stretch beyond post-feminism pop’s boundaries.
Featured image: screenshot from “Anaconda” music video
Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism, published by Zer0 books last year, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.
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Music Meant to Make You Move: Considering the Aural Kinesthetic–Imani Kai Johnson
“Why does it feel so good when someone else is touching you?” she asks, fluttering her fingers up her forearm in demonstration. The cheerful blond woman smiles brightly. “Is it because of the physical contact itself? Or is there something else going on?”
This YouTube celebrity is Olivia Kissper, and she is about to demonstrate 40 different sounds that act as “triggers” for ASMR, or Autonomous Sensory Meridian Response. ASMR is a term coined by the community of internet users who experience a particular tingling sensation in response to certain auditory, visual, or haptic stimuli. The sensation often originates in the scalp and travels down the spine and is reported to be immensely pleasurable, as well as relaxing. “ASMRtists” now flood YouTube with a steady stream of high definition videos designed to trigger this sensation for viewers, either by whispering or making other sounds with the mouth, by tapping, crinkling, or scratching various household objects, or through role-play scenarios (which often incorporate some or all of the above). In answer to Olivia’s question, I suggest that ASMR “feels so good” because the technology affords listener-viewers the opportunity to imagine alternative sexualities outside of the dominant Western paradigm of heterosexual, two-bodied, genital, orgasmic, reproductive intercourse.
However, the online ASMR community vehemently asserts that there is nothing sexual about ASMR. Of course, that is not to say that NSFW ASMR doesn’t have a strong following on Reddit, or that there haven’t been strident debates on the topic (such as the one sparked by comedian Russell Brand earlier this year). But it does mean that the vocal majority of ASMRtists and their listeners perceive this experience as intensely pleasurable, yet outside the regime of sexuality. It seems that positioning ASMR as distinct from sexual fetishes is an effort to destigmatize what may otherwise be viewed as deviant or unhealthy sexual behavior.
The problem at hand, then, is not that ASMR may in fact be sexual, but that pervasive definitions of sexuality pertain to very narrow set of actions and gestures among a very narrow set of bodies and pertaining to a very narrow set of moralistic qualities. I argue that ASMR videos broaden the scope of what we understand as “sexuality” and provide a means for bodies to gain access to certain other bodies in particular ways, and thus serve as an outlet for people to enjoy those (sexual) pleasures alongside of what is deemed appropriate in the mainstream. By analyzing this video phenomenon, specifically through the videos of ASMRtist Olivia Kissper, I consider what is “real” about this mediated intimacy, and how this mediated intimacy can help us to reimagine sexuality.
If ASMR is described by those who experience it as intensely pleasurable and relaxing, and if ASMRtists craft their videos with the deliberate intention of producing this automatic, visceral, pleasurable sensation, then it is indisputable that ASMR is, above all, concerned with the production of pleasure. In this way, it is not difficult to note the parallels between ASMR videos and pornography—another “body genre” (to borrow the term from Linda Williams) that employs genre-specific techniques with the intention of producing an automatic, visceral, pleasurable sensation in the viewer. Bearing this in mind, it should not be overlooked that most of the bodies interacting with the objects in these videos are young, conventionally attractive, white women. As art historian Joceline Andersen notes, ASMR often “relies on the heteronormative gender roles of care” (685). In other words, the popularity of an ASMRtist (with few exceptions) seems to be directly related to her sexual appeal and the degree to which she upholds Western standards of beauty.
Despite the fact that these videos may not be pornographic in the traditional sense, they are certainly sensual, if not sexual. This is exemplified by the way in which these ASMRtists attempt to evoke the sensation of contact with the viewer. ASMR is triggered not only by sound, but also by touch, and many ASMRtists strive to create perfect illusions of tactile sensation through the expert manipulation of visual and aural components. These are the kinds of videos that Olivia Kissper produces most often, such as “This FEELS SO REAL! Binaural ASMR SCALP MASSAGE with head massager, cicadas & WHISPERING.”
The tabloid-headline-esque style of the video’s title exemplifies the common practice of wordy titles for ASMR videos, so that viewers can tell at a glance if the video contains the specific triggers they are looking for, in this case tactile role-play and the auditory triggers of whispering and binaural recording. The quality of ASMR videos has steadily improved over the last couple of years, and most successful ASMRtists use high definition binaural microphones that record from two different “ear” locations, so that when the listener uses headphones, it produces the immersive effect of “3D” sound.
At the beginning of this video, Olivia asks, “are you ready for the most blissful experience?” then leans in close to whisper: “Are you ready to treat your senses a little bit today?” She speaks very softly and slowly, her voice intonated by her Czech accent. She punctuates her speech with graceful, twirling hand movements, and she shows off her long fingers and perfectly groomed fingernails as she displays the head massager and taps on the different materials it is made of in order to display its texture.
As a rule, ASMR videos deliberately engage with texture: if not of objects, then of the voice and the mouth, sibilance and saliva amplified sensuously through binaural recording. ASMR, then, is exemplary of Eve Kosofsky Sedgwick’s claim in Touching Feeling that, “what [texture and affect] have in common is that at whatever scale they are attended to, both are irreducibly phenomenological” (21). Here, the pleasurable affect manifests in the phenomenological tingles across the listener-viewer’s skin as Olivia taps her fingers along “your” hairline, runs her fingers through your hair, massages your scalp with her fingertips, and pushes the tines of the wire head massager down your head. If all goes well, you will feel like Kissper really is touching, stroking, and caressing you, and the experience will trigger “the tingles.” Performances such as Kissper’s produce the sensation of proximity, and are able to do so specifically through the digital technology that allows for the perfect storm of amplified aural, visual, and haptic stimulation. Here, the ASMRtist’s performance evinces the sensation of proximity and even direct contact with another body. As sound studies scholar Joshua Hudelson has described, in ASMR media, “sound is transduced into touch, and the taut membranes of the listener’s headphones become coterminous with his own skin.” The pleasure of these role-play videos derives not only from the physiological response to the mediated contact, but from the “personal attention” trigger (one of the top five most popular ASMR triggers according to a recent survey), as established through the use of second-person address. The demand for this element of intimacy is also growing in porn, according to Ela Darling, whose new website vrtube.xxx (NSFW) features virtual, one-on-one 3D cam sessions.
Mediated intimacy is at play in all ASMR videos, in the sense that they are produced for personal use. ASMR videos that use binaural recording techniques must be listened to with headphones, which means that each individual among the hundreds of thousands of viewers of these performances experiences an intimate encounter with the ASMRtist. But that intimacy is turned up even higher in role-play scenarios, as in one of Olivia’s earliest videos, “❀ Whispering, HAIR BRUSHING, Braiding & card reading ASMR ❀.”
This video takes place in a softly lit bedroom, with eye level low enough to suggest that the viewer-listener is sitting on the bed. Olivia is dressed casually in a plaid shirt, which is, not incidentally, unbuttoned rather low. She begins the video by addressing the viewer-listener directly as “friend,” and providing some expository dialogue indicating that the relationship is one of good friends who have not seen each other for a long time. She tells the viewer-listener she wants to braid her hair, but before she does that, she wants to:
start with acknowledging you because I’ve realized recently that I don’t tell you certain things and I just don’t want to put it off anymore. And I’m gonna whisper it to you, um, because it is really important for me that you really get that, yeah?
However, despite the platonic relationship established in the expository introduction, the boundary-crossing proximity of Olivia’s neck and hair in the viewer-listener’s field of vision erotically charges the banal acknowledgements she whispers.
It is clear that the intimacy that I experienced with Olivia is mediated—the hair she is braiding is not my own, for example, I cannot actually touch the objects she offers me, nor would she recognize me if I met her walking down the street—but does mediation necessarily imply inauthenticity? If intimacy is affective (pleasurable) and phenomenological (tingly), then doesn’t my experience with the mediated Olivia count as “real” intimacy? Dominic Pettman has suggested that love itself is a technology in “Love in the Time of Tamagotchi,” and points to the fact that intimacy is often done better through digital simulation:
[W]ith the current technology, simultaneous eye-contact is not possible. […] The video-chatter has the choice of staring at the image of their interlocutor, or straight into the camera, but not both at the same time. […] In 2012, simulated avatars already have an advantage over other humans on video-chat, since they can better simulate such a vital interactional presence, precisely by better simulating this eye-to-eye event (110).
Although Pettman provides the example of a digital avatar in a game, I think the same could be said of ASMR videos, and that Olivia’s eye contact is equally effective and affective. Olivia herself believes this to be true, asserting on her personal website that, “Because of our emphatic [sic] human connection and mirror neurons, our brain cannot tell the difference between a face-to-face interaction and online roleplay.”
The authenticity of the encounter between the ASMRtist and her listener-viewer is paramount in Olivia’s work, especially when it comes to the concept of healing. It is no coincidence that spa treatments and medical exams are two of the most popular genres of ASMR role-play: both appeal to the pleasure of being cared for. Indeed, for Olivia, her videos are not just about producing pleasure for her viewers, but about healing them. This has become more evident in her recent videos, which belie her interest in science fiction, Eastern medicine and spirituality, New Age and metaphysical therapies, and what she calls “transpersonal healing.” One of her more unique videos, “FUTURISTIC TINGLES! Binaural ASMR exam and transpersonal healing role play with binaural beats,” exemplifies this philosophy. “FUTURISTIC TINGLES!” is quite different from the typical ASMR video in that it is less about stimulating particular senses or simulating particular experiences, and much closer to the abstraction of meditation exercises. It is not realistic, nor is it trying to be. But it is still acutely concerned with the phenomenological effect on the listener-viewer’s body.
This unique video, replete with computerized special effects, opens with a quote that draws connections between the placebo effect and the role of “caring attention” in healing. The viewer-listener is then led through a complex scenario in which Olivia, as a virtual cyborg healer, examines them through their computer screen, and then leads them through a healing meditation involving trippy visual sequences and binaural beats intended to trigger different, relaxing brain wave states. While the medical tests conducted in the first half of the video set the scene (and appeal to popular tropes within the ASMR genre at large), the second half is intended to produce actual healing effects within the body, not just simulate them. Olivia’s point is not that alternative therapies such as binaural beats and ASMR could be supported by Western research if only the scientists would study them; on the contrary, her performances embrace the healing potential of those phenomena that cannot be substantiated by Western research.
But although Olivia advocates for the alternative healing qualities of ASMR, her most popular videos are still about spas and medical offices, not reiki, palm reading, or ayahuasca, although she does have videos on all of those topics. The reason these two scenarios—doctor’s offices and salons—are so much more popular than, say, scenes in which the viewer is ill or tired and being cared for by a lover or a parent is because we are more likely to already have access to those forms of intimacy in our day-to-day lives. But although our doctors and aestheticians may know our bodies more intimately than most people in our lives, they are still considered strangers, and interactions with them must therefore follow strict protocol, particularly regarding sexual encounter. We may not articulate the pleasures we enjoy at the doctor or the salon because sexuality is understood as necessarily genital, and definitively relegated to specific relationships only. Similar to Anderson’s point that ASMR videos are productive of a “queer intimacy” (697), this essay shows how ASMR videos exemplify that there are alternative pleasures in these caring intimacies, and provide an outlet for enjoying those intimacies alongside of what is deemed appropriate in the mainstream.
Bearing these three components of Olivia’s videos in mind—pleasure, intimacy, and care—what interests me about ASMR is that they really do touch us: the mediation of the digital recording allows the vibrations produced by Olivia’s vocal cords and finger nails to literally penetrate my ear and resonate within my body. In this way, the technological mediation of ASMR videos facilitates, rather than hinders, contact between the performer and the viewer-listener, a point that speaks to the appeal of ASMR role-play videos in particular. ASMR refers not just to “the tingles” but to the affective conglomeration of physiological tingles and psychical pleasure and relaxation, as produced by the touch of the ASMRtist. And similarly, as Teresa Brennan suggests in The Transmission of Affect, even my internal chemistry may literally be affected by “body movements and gestures, particularly through the imitation of rhythms (effected by sight, touch, and hearing)” (70). While the sexuality of this resonance is implied by the (problematically) gendered performances of ASMRtists such as Olivia Kissper, I suggest, somewhat provocatively, that ASMR is not just like sex, but is sex.
As “sex” is increasingly acknowledged as referring to a wide range of activities outside of penetrative, heterosexual, genital intercourse, it seems inevitable that its bounds will continue to expand, blur, and reconstitute themselves. Sexuality, therefore, should not be defined by the concrete gestures that constitute “sex” in a given time and place. Rather, sex could be understood as any embodied technique of pleasure, intimacy, and care, while sexuality could refer to an infinite scope of techniques within that category. In this way, by asking what sex does to the body rather than what it means for the subject, we may be able to cast aside sexuality’s moralistic conundrums and better attend to its affective aspects. What the current, dominant, Western definitions of sexuality often restrict, are the socially sanctioned opportunities for certain bodies to touch other bodies and, it follows, the ability to see the benefit of a multiplicity of intimacies. ASMR performances may be one means of transgressing the interdictions on when and how bodies may access one another, sowing the seeds for cultivating alternative, pleasurable, intimate, and caring modes of life.
Image “In the Pink” by Koppenbadger @Flickr CC BY-NC-ND.
Emma Leigh Waldron is a Ph.D. student in the Performance Studies Graduate Group at the University of California, Davis and a graduate of the MA Performance Research program at the University of Bristol. She is also Co-Editor-in-Chief at the online journal, Analog Game Studies.
Emma’s research focuses on affective communities that coalesce around intimate performances of touch. She is currently researching the mediated intimacy of ASMR videos on YouTube, and how sex is represented in larp (live-action role-playing games). She is especially interested in how definitions and manifestations of sexuality are negotiated, reified, and transformed through these practices. Her work lies at the intersection of performance studies and media studies, and questions the role of embodiment in sexuality, intimacy, and touch. Her work is informed by feminist theory, queer theory, affect studies, and phenomenology. You can find Emma online at www.emmaleighwaldron.com.
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