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What Feels Good to Me: Extra-Verbal Vocal Sounds and Sonic Pleasure in Black Femme Pop Music

The lyrics to Beyoncé’s 2008 song “Radio” treats listening pleasure as a thinly-veiled metaphor for sexual pleasure. For example, they describe how turning up a car stereo transforms it into a sex toy: “And the bassline be rattlin’ through my see-eat, ee-eats/Then that crazy feeling starts happeni-ing- i-ing OH!” Earlier in the song, the lyrics suggest that this is a way for the narrator to get off without arousing any attempts to police her sexuality: “You’re the only one that Papa allowed to hang out in my room/…And mama never freaked out when she heard it go boom.” Because her parents wouldn’t let her be alone in her bedroom with anyone or anything that they recognized as sexual, “Radio”’s narrator finds sexual pleasure in a practice that isn’t usually legible as sex. In her iconic essay “On A Lesbian Relationship With Music,” musicologist Suzanne Cusick argues that if we “suppose that sexuality isn’t necessarily linked to genital pleasure” and instead “a way of expressing and/or enacting relationships of intimacy through physical pleasure shared, accepted, or given” (70), we can understand the physical pleasures of listening to music, music making, and music performance as kinds of sexual pleasure.

Though Cusick’s piece overlooks the fact that sexual deviance has been, since the invention of the idea of sexuality in the late 19th century, thoroughly racialized, her argument can be a good jumping-off point for thinking about black women’s negotiations of post-feminist ideas of sexual respectability; it focuses our attention on musical sound as a technique for producing queer pleasures that bend the circuits connecting whiteness, cispatriarchal gender, and hetero/homonormative sexuality. In an earlier SO! Piece on post-feminism and post-feminist pop, I defined post-feminism as the view that “the problems liberal feminism identified are things in…our past.” Such problems include silencing, passivity, poor body image, and sexual objectification. I also argued that post-feminist pop used sonic markers of black sexuality as representations of the “past” that (mostly) white post-feminists and their allies have overcome. It does this, for example, by “tak[ing] a “ratchet” sound and translat[ing] it into very respectable, traditional R&B rhythmic terms.” In this two-part post, I want to approach this issue from another angle. I argue that black femme musicians use sounds to negotiate post-feminist norms about sexual respectability, norms that consistently present black sexuality as regressive and pre-feminist.

Black women musicians’ use of sound to negotiate gender norms and respectability politics is a centuries-old tradition. Angela Davis discusses the negotiations of Blues women in Blues Legacies & Black Feminism (1998), and Shana Redmond’s recent article “This Safer Space: Janelle Monae’s ‘Cold War’” reviews these traditions as they are relevant for black women pop musicians in the US. While there are many black femme musicians doing this work in queer subcultures and subgenres, I want to focus here on how this work appears within the Top 40, right alongside all these white post-feminist pop songs I talked about in my earlier post because such musical performances illustrate how black women negotiate hegemonic femininities in mainstream spaces.

As America’s post-identity white supremacist patriarchy conditionally and instrumentally includes people of color in privileged spaces, it demands “normal” gender and sexuality performances for the most legibly feminine women of color as the price of admission. As long as black women don’t express or evoke any ratchetness–any potential for blackness to destabilize cisbinary gender and hetero/homonormativity, to make gender and sexuality transitional–their expressions of sexuality and sexual agency fit with multi-racial white supremacist patriarchy.

It is in this complicated context that I situate Nicki Minaj’s (and in my next post Beyoncé’s and Missy Elliott’s) recent uses of sound and their bodies as instruments to generate sounds. If, as I argued in my previous post, the verbal and visual content of post-feminist pop songs and videos is thought to “politically” (i.e., formally, before the law) emancipate women while the sounds perform the ongoing work of white supremacist patriarchy, the songs I will discuss use sounds to perform alternative practices of emancipation. I’m arguing that white bourgeois post-feminism presents black women musicians with new variations on well-worn ideas and practices designed to oppress black women by placing them in racialized, gendered double-binds.

For example, post-feminism transforms the well-worn virgin/whore dichotomy, which traditionally frames sexual respectability as a matter of chastity and purity (which, as Richard Dyer and others have argued, connotes racial whiteness), into a subject/object dichotomy. This dichotomy frames sexual respectability as a matter of agency and self-ownership (“good” women have agency over their sexuality; “bad” women are mere objects for others). As Cheryl Harris argues, ownership both discursively connotes and legally denotes racial whiteness. Combine the whiteness of self-ownership with well-established stereotypes about black women’s hypersexuality, and the post-feminist demand for sexual self-ownership puts black women in a catch-22: meeting the new post-feminist gender norm for femininity also means embodying old derogatory stereotypes.

I think of the three songs (“Anaconda,” “WTF,” and “Drunk in Love”) as adapting performance traditions to contemporary contexts. First, they are part of what both Ashton Crawley and Shakira Holt identify as the shouting tradition, which, as Holt explains, is a worship practice that “can include clapping, dancing, pacing, running, rocking, fainting, as well as using the voice in speaking, singing, laughing, weeping, yelling, and moaning.” She continues, arguing that “shouting…is also a binary-breaking performance which confounds—if only fleetingly—the divisions which have so often oppressed, menaced, and harmed them.” These vocal performances apply the shouting tradition’s combination of the choreographic and the sonic and binary-confounding tactics to queer listening and vocal performance strategies.

Francesca Royster identifies such strategies in both Michael Jackson’s work and her audition of it. According to Royster, Jackson’s use of non-verbal sounds produces an erotics that exceeds the cisheteronormative bounds of his songs’ lyrics. They were what allowed her, as a queer teenager, to identify with a love song that otherwise excluded her:

in the moments when he didn’t use words, ‘ch ch huhs,’ the ‘oohs,’ and the ‘hee hee hee hee hees’…I ignored the romantic stories of the lyrics and focused on the sounds, the timbre of his voice and the pauses in between. listening to those nonverbal moments–the murmured opening of “Don’t Stop Till You Get Enough,” or his sobbed breakdown at the end of “She’s Out of My Life,’ I discovered the erotic (117).

“Michael Jackson” by Flickr user Daniele Dalledonne, CC BY-SA 2.0

Royster references a black sexual politics in line with Audre Lorde’s notion of the erotic in “The Uses of the Erotic,” which is bodily pleasure informed by the implicit and explicit knowledges learned through lived experience on the margins of the “European-American male tradition” (54), and best expressed in the phrase “it feels right to me” (54). Lorde’s erotic is a script for knowing and feeling that doesn’t require us to adopt white supremacist gender and sexual identities to play along. Royster calls on this idea when she argues that Jackson’s non-verbal sounds–his use of timbre, rhythm, articulation, pitch–impart erotic experiences and gendered performances that can veer off the trite boy-meets-girl-boy-loses-girl stories in his lyrics. “Through his cries, whispers, groans, whines, and grunts, Jackson occupies a third space of gender, one that often undercuts his audience’s expectations of erotic identification” (119). Like shouting, “erotic” self-listening confounds several binaries designed specifically to oppress black women, including subject/object binaries and binary cisheterogender categories.

Nicki Minaj uses extra-verbal sounds as opportunities to feel her singing, rapping, vocalizing body as a source of what Holt calls “sonophilic” pleasure, pleasure that “provide[s] stimulation and identification in the listener” and invites the listener to sing (or shout) along. Minaj is praised for her self-possession when it comes to business or artistry, but such self-possession is condemned or erased entirely when discussing her performances of sexuality. As Treva B. Lindsey argues, “the frequency that Nicki works on is not the easiest frequency for us to wrestle with, because it’s about…whether we can actually tell the difference between self-objectification and self-gratification.’’ Though this frequency may be difficult to parse for ears tempered to rationalize post-feminist assumptions about subjectivity and gender, Minaj uses her signature wide sonic pallette to shift the conversation about subjectivity and gender to frequencies that rationalize alternative assumptions.

In her 2014 hit “Anaconda,” she makes a lot of noises: she laughs, snorts, trills her tongue, inhales with a low creaky sound in the back of her throat, percussively “chyeah”s from her diaphragm,among other sounds. The song’s coda finds her making most of the extraverbal sounds. This segment kicks off with her quasi-sarcastic cackle, which goes from her throat and chest up to resonate in her nasal  and sinus cavities. She then ends her verse with a trademark “chyeah,” followed by another cackle. Then Minaj gives a gristly, creaky exhale and inhale, trilling her tongue and then finishing with a few more “chyeah”s. While these sounds do percussive and musical work within the song, we can’t discount the fact that they’re also, well…fun to make. They feel good, freeing even. And given the prominent role the enjoyment of one’s own and other women’s bodies plays in “Anaconda” and throughout Minaj’s ouevre, it makes sense that these sounds are, well, ways that she can go about feelin herself.

Listening to and feeling sonophilic pleasure in sounds she performs, Minaj both complicates post-feminism’s subject/object binaries and rescripts cishetero narratives about sexual pleasure. “Anaconda” flips the script on the misogyny of Sir Mix-a-Lot’s hit “Baby Got Back” by sampling the track and rearticulating cishertero male desire as Nicki’s own erotic. First, instead of accompanying a video about the male gaze, that bass hook now accompanies a video of Nicki’s pleasure in her femme body and the bodies of other black femmes, playing as she touches and admires other women working out with her. Second, Nicki re-scripts the bass line as a syllabification: “dun-da-da-dun-da-dun-da-dun-dun,” which keeps the pattern of accents on 1 and 4, while altering the melody’s pitch and rhythm.

Just as “Anaconda”’s lyrics re-script Mix-A-Lot’s male gaze, so do her sounds. If the original hook sonically orients listeners as cishetero “men” and “women,” Nicki’s vocal performance reorients listeners to create and experience bodily pleasure beyond the “legible” and the scripted. Though the lyrics are clearly about sexual pleasure, the sonic expression or representation of that pleasure–i.e., the performer’s pleasure in hearing/feeling herself make all these extraverbal sounds–makes it physically manifest in ways that aren’t conventionally understood as sexual or gendered. Because it veers off white ciseterogendered scripts about both gender and agency, Minaj’s performance of sonophilia is an instance of what L.H. Stallings calls hip hop’s “ratchet imagination.” This imagination is ignited by black women’s dance aesthetics, wherein “black women with various gender performances and sexual identities within the club, on stage and off, whose bodies and actions elicit new performances of black masculinity” renders both gender and subject/object binaries “transitional” (138).

Nicki isn’t the only black woman rapper to use extra-verbal vocal sounds to re-script gendered bodily pleasure. In my next post, I’ll look at Beyoncé and Missy Elliot’s use of extra-vocal sounds to stretch beyond post-feminism pop’s boundaries.

Featured image: screenshot from “Anaconda” music video

Robin James is Associate Professor of Philosophy at UNC Charlotte. She is author of two books: Resilience & Melancholy: pop music, feminism, and neoliberalism, published by Zer0 books last year, and The Conjectural Body: gender, race and the philosophy of music was published by Lexington Books in 2010. Her work on feminism, race, contemporary continental philosophy, pop music, and sound studies has appeared in The New Inquiry, Hypatia, differences, Contemporary Aesthetics, and the Journal of Popular Music Studies. She is also a digital sound artist and musician. She blogs at its-her-factory.com and is a regular contributor to Cyborgology.

tape reelREWIND! . . .If you liked this post, you may also dig:

“I Love to Praise His Name”: Shouting as Feminine Disruption, Public Ecstasy, and Audio-Visual Pleasure–Shakira Holt

Music Meant to Make You Move: Considering the Aural Kinesthetic–Imani Kai Johnson

Something’s Got a Hold on Me: ‘Lingering Whispers’ of the Atlantic Slave Trade in Ghana–Sionne Neely

Brasil Ao Vivo!: The Sonic Pleasures of Liveness in Brazilian Popular Culture

Sound and Pleasure2After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, a screamtastic meditation from Yvon Bonenfant, and a heaping plate of food sounds from Steph Ceraso, our summer Sound and Pleasure series gets even louder with Kariann Goldschmidts work on live events in Brazil. Brasil Ao Vivo! –-JS, Editor-in-Chief

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Brazilians pray, cheer and celebrate in public and often in close physical proximity to each other.  From the nearly 3 million people that flocked to Copacabana Beach to hear Pope Francis lead a mass in 2013 to the huge crowds that regularly turn out for concerts at Maracanã stadium, Brazilians earn their global reputation for large-scale public events. Of course there is Carnival in Rio de Janeiro and Salvador; the largest LGBT Pride Parade in the world held in São Paulo; and then there is football.

The relationship between large-scale public events and sound hit home as the country reacted to the national team’s humiliating loss to Germany in the semi-final round of the 2014 FIFA World Cup. The world witnessed a different kind of public outpouring as the Brazilian public mourned. Within hours of the initial shock at the lopsided score, images of Brazilian football fans weeping and screaming in the stadium and on the street became a humorous meme with music and sound playing a prominent role. By the next day, most Brazilian football observers were taking pleasure in the public spectacle of weeping fans.  With the abundance of images featuring hysteria,  videos mocking the intensity of the crying went viral with dramatic musical scores. One observer proclaimed : “essa capacidade de rir de nós mesmos é uma das melhores qualidades”; the capacity to laugh at ourselves is one of our best qualities. That Brazilians express all varieties of emotions and annual passages together in public for everyone to witness, even when they border on campy excess, allow for everyone to feel the pleasures of community and the power of public performance.

"Abschlussfeier Maracana Fifa WM 2014" by Flickr user Marco Verch, CC BY 2.0

“Abschlussfeier Maracana Fifa WM 2014” by Flickr user Marco Verch, CC BY 2.0

All of this led me to believe that such a public culture has an effect on the aesthetics of what performance studies scholar Philip Auslander calls “liveness” in recorded music and related viral media. Auslander argues that the appeal of liveness for television broadcasts, concerts, and other stage performances allows audiences to feel the immediacy of the moment even if the presence of mediation, such as screens and on-air censorship, is obvious. The international spectacle of Brazilians emoting en masse, then, has a direct relationship with Brazilian sonic aesthetics. Nowhere, I argue, is this more prominent than in the (sometimes viral) popularity of live recordings.

That immediacy Auslander speaks of spreads to many aspects of Brazilian popular culture, including the popularity of concert DVDs and albums which are regularly listed among the most popular domestic recordings. In fact, concert records tend to be more popular than the studio albums that inspire the tour. These live albums often carry the designations Ao Vivo, live or MTV Acústico (the equivalent of the Unplugged albums popular in the United States), and they are often recorded in such a way so as to feature the interaction of the crowds. In place of the draw for authenticity (a value that permeates the MTV Unplugged recordings) is the love for community, and for experiencing big emotions together no matter how obviously they are mediated through cameras, microphones and other technology. Through the example of the continued popularity of live albums in Brazil, there is an opening for a different theorization for sounding liveness; in place of celebrating canonic performances and virtuosity, the valorization of liveness in Brazil reinforces the importance of crowds and the so-called “popular classes” at the root of the politicized singer-songwriter genre MPB or Música Popular Brasileira.

The pleasure and preference for live recordings also extends to social media. For meme chasers, a good example of this is Michel Teló’s 2011 hit “Ai Se Eu Te Pego.” The song and video were recorded ao vivo before a crowd dominated by young women. A close listen reveals that sounds of Teló’s female audience members are just as important as his voice  even if his voice is only slightly louder in the mix. There is barely a moment in the recording when the audience stops making itself heard; the engineering revels in their presence. This is especially obvious during the opening seconds of the track when Teló and his audience sing “Nossa, nossa / assim você me mata / Ai, se eu te pego / Ai, ai, se eu te pego” [Wow, wow / you kill me like that / Ah, if I could get you / ah, ah, if I could get you] in unison at nearly the same volume in the mix. When the accordion and electric bass (crucial instruments for the song’s forró style) finally enter over the screaming audience, there is a noticeable break in the tension set up by the audience and Teló singing together. Their cries, like those in other live recordings, illustrate Teló’s appeal to the crowd in that moment while also allowing other listeners to imagine themselves there.

Teló’s song went viral (as of this writing, the official version currently has nearly 580 million views on YouTube and over 72 million plays on Spotify), with alternate video versions teaching the song’s dance steps and others highlighting global football stars dancing and singing along to the song. At one point Neymar, the national team’s biggest hope for World Cup victory, sang with Teló in front of a crowd. In general, Teló’s live songs easily outpace his studio recordings in terms of virality, and, I would argue, that a major part of the appeal of “Ai Se Eu Te Pego” is its provenance in a concert setting. It is just as important that the screaming throngs of women are audible as it is for those dance steps to be easy and recognizable. The liveness of the recording is so important, in fact, that the screaming audience appears as sampled snippets in the Pitbull remix. In its viral form, Teló’s song united the popularity of live spectacle with Brazil’s enthusiasm for other live events, merging concert goers with football fans.

The popularity of Teló’s live song is not an isolated incident. Look, for example, at record sales figures for all time.  Two are live albums by artists who do not appear elsewhere on the list. Other albums that have sold more than 2 million copies in Brazil alone are by Roberto Carlos (Acústico MTV) and the teen pop/rock duo Sandy and Júnior (As Quatro Estações ao Vivo and Era Uma Vez… Ao Vivo). In 2011, five of the top ten albums in Brazil fit the ao vivo mode with little regard to genre: MPB stars Caetano Veloso and Maria Gadú are there alongside sertanejo artists Paula Fernandes and Luan Santana. In 2012, three of the top 20 best-sellers were live albums. Meanwhile,  DVDs of concerts in Brazil continue to be strong sellers. Thus, the communal pleasure palpable on-screen translates to that experienced in the home.

"Eric Clapton - Unplugged" by Flickr user Ian Alexander Martin, CC BY-NC-ND 2.0

“Eric Clapton – Unplugged” by Flickr user Ian Alexander Martin, CC BY-NC-ND 2.0

Compare this with the status of live records in the United States in the last few years where they have rarely seen any chart success. If anything, liveness continues in YouTube clips and Spotify Sessions but not in physical sales and downloads. This is probably because live albums for U.S. based artists are embedded with different values having to do with the rock authenticity rather than communal pleasure. These performances demonstrate the chops of the musician and valorize the concerts (and tours) as events. The double live albums from the 1970s such as as Frampton Comes Alive, Lynyrd Skynyrd’s One More From The Road, and Kiss Alive! hold a prized place in the classic rock canon, often as much for extended guitar solos rather as the screaming throngs of fans. In the late ‘80s and early ’90s live albums, especially MTV Unplugged, re-inscribed a love of liveness through acoustic instruments and songs that reached back into the roots of American popular music. Eric Clapton’s Unplugged (1992) even topped the Billboard album charts and won 6 Grammy awards including Album of the Year while other records such as Nirvana’s MTV Unplugged in New York and U2’s Rattle and Hum were multi-platinum hits. While there is the occasional top-40 live single, these songs are the exception to a genre of that has has moved liveness  to YouTube rather than streaming and MP3 markets.

SO! contributor Osvaldo Oyola has noted there is a tension between the efforts recording engineers often go through to make studio recordings sound as immediate as possible, and those that call attention to the recording process. Live records replace the need to sound polished with the need to sound spontaneous, often reveling in mistakes and banter. That immediacy is something I enjoy when listening to live recordings and it has a parallel for many people who participate in the reception of major events in real time through social media.

In Brazil, audiences enjoy the immense power of participation in live events.  As part of a larger work in progress I’m particularly fascinated by how this power and pleasure is mediated through the sonic experience of recordings and viral social media. Whether they are sharing tears over an international football loss or singing along to “Ai Se Eu Te Pego”  Brazilians extend Auslander’s liveness by prolonging and replaying the  immediacy of the crowds to experience that shared sonic moment, again and again.

Kariann Goldschmitt is a Visiting Lecturer in the Faculty of Music at University of Cambridge. Her scholarly work focuses on Brazilian music, modes of listening, and sonic branding in the global cultural industries. She has published in the Oxford Handbook of Mobile Music Studies, Popular Music and Society, American Music, Yearbook for Traditional Music, and Luso-Brazilian Review and contributes to the South American cultural magazine, Sounds and Colours.

Featured image: Adapted from “Gloria” by Flickr user Lourenço Fabrino, CC BY-NC-SA 2.0

tape reelREWIND! . . .If you liked this post, you may also dig:

Sound-politics in São Paulo, Brazil— Leonardo Cardoso

Calling Out To (Anti)Liveness: Recording and the Question of Presence–Osvaldo Oyola

Hello, Americans: Orson Welles, Latin America, and the Sounds of the “Good Neighbor“– Tom McEnaney

Snap, Crackle, Pop: The Sonic Pleasures Of Food

Sound and Pleasure2After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul, a Drrty South banger dropped by SO! Regular Regina Bradley, and a screamtastic meditation from Yvon Bonenfant, our summer Sound and Pleasure series serves up some awesomeness on a platter this week with the return of Steph Ceraso, who makes us wish all those food pics on instagram came with recordings.  Take a big bite out of this!  –-JS, Editor-in-Chief

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Lightly I tap the burnt surface with a cold metal spoon until it cracks; it fractures like a fine layer of sugary glass; silent, smooth custard mixes with the sticky sweet crunch of the caramelized shards.

An otherwise bland and unmemorable dessert, crème brûlée is always my go-to treat. The sonic pleasures of this indulgence keep me coming back: the tapping, cracking, crunching.

Though the taste and visual presentation of food usually get most of the hype, it’s no secret that sound can amplify the enjoyment and delight of eating. Indeed, sound has become an increasingly important ingredient in the design, advertising, and experience of food: from “junk” food to gourmet dining. What is especially fascinating and disconcerting about this strategic use of sound is the powerful connection between pleasure and sensory manipulation. To my mind, the myriad ways sound is employed to manipulate perceptions of food underscores the need to pay more attention to when, how, and why sound influences our thoughts, feelings, and sensory experiences.

"Crack" by Flickr user Gabriela Castillo, CC BY-NC-ND 2.0

“Crack” by Flickr user Gabriela Castillo, CC BY-NC-ND 2.0

* * *

Food engineers and marketing teams have been taking advantage of the pleasures of sound for years. Rice Krispies’ “Snap, Crackle, Pop” trademark has been around since the late 1920s. And of course there are Pop Rocks, my favorite sounding retro product. The carbonated sugar crystals were invented in the 1950s, but thanks to commercials that celebrated the candy in all of its sonic glory, Pop Rocks’ popularity reached a fever pitch in the 1970s and it’s still going strong today. The official Pop Rocks website boasts that the product continues to be the “leading popping candy brand worldwide.”

Sound is a crucial part of the pleasurable experience of food’s packaging, too. Consider Pringles’ famous “Once you pop you can’t stop” slogan. A neatly stacked chip cylinder with a pleasant-sounding lid is marketed as a refreshing alternative to crinkly chip bags.

Designing sound for the things that contain food may seem like a silly marketing gimmick, but the sounds of packaging can make or break the product. For instance, in an attempt to make its SunChips brand more environmentally friendly, in 2010 Frito-Lay introduced a compostable chip bag. Consumers found it to be ridiculously noisy and complained. The bag had so many haters, in fact, that a facebook group called “SORRY I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG” attracted nearly 30,000 fans. Sales fell, and the financial loss caused Frito-Lay to go back to the un-environmentally friendly bags. Just this year, the company introduced yet another version of the compostable bag. It’s too early to tell if consumers will deem its sound acceptable.

While many companies strive to hit the right note when it comes to the pleasurable sounds of food and its packaging, recent research on taste and sound has been more focused on how external sounds affect the experience of eating. In a noteworthy study, the food company Unilever and the University of Manchester found that the experience of sweetness and saltiness in food decreased in relation to high levels of background noise (perhaps one of the reasons that airplane food generally sucks). They also identified a correlation between the increased volume of background noise and the eater’s perception of crunchiness and freshness.

Additionally, the Crossmodal Laboratory at Oxford University run by professor Charles Spence got a lot of press for discovering that low-pitched sounds tend to bring out bitter flavors while high-pitched sounds heighten the sweetness of food. Go grab a snack (chocolate or coffee work best) and you can try this experiment for yourself.

Armed with scientific knowledge, many chefs and entrepreneurs have been teaming up to put these ideas into practice. For a limited time London restaurant House of Wolf served what they called a “sonic cake pop.” The treat came with a phone number that presented callers with the choice of pushing 1 for sweet (to hear a high-frequency sound) and 2 for bitter (to hear a low-frequency sound). The experiment was a success. People seemed to want to hear their cake and eat it too. The same Guardian article reports that Ben and Jerry’s plans to put QR codes on its packaging so that customers can use their smartphones to access sounds that compliment the flavor of ice cream they are eating.

"Sound of the Sea" by Flickr user Cennydd Bowles, CC BY-NC-SA 2.0

“Sound of the Sea” by Flickr user Cennydd Bowles, CC BY-NC-SA 2.0

For some, making sound a more prominent feature of eating experiences is more than a fun experiment or savvy marketing strategy: it’s a full-blown artistic performance. World-renowned chef Heston Blumenthal uses sound to draw attention to the holistic sensory experience of dining. His dish “Sound of the Sea,” for example, consists of seafood, edible seaweed, tapioca that looks like sand, decorative shells, and an iPod so that diners can listen to the sounds of the ocean.

Blumenthal has also performed sound experiments while eaters spooned up his bacon and egg ice cream (Yep. That’s a thing!). When the sound of bacon frying in a pan was played, people rated the bacon flavor of the ice cream to be more intense than the egg flavor, and vice versa when the sound was clucking chickens.

In a similar vein, Boston chef Jason Bond and composer Ben Houge have paired up to create food operas, or what they call “audio-gustatory events.” They use real-time musical scoring techniques based off of Houge’s work in video games to design eating experiences that explicitly link sound and taste.

Clearly, when it comes to the pleasures (and displeasures) of eating, sound matters. I’ll admit that I’m a fan of the more imaginative, experimental uses of sound in experiences like the food opera or Blumenthal’s edible sonic creations. There is a sense of play and discovery in these designed experiences; and, people know what they are signing up for and willingly choose to participate. Such endeavors have the potential to heighten participants’ sensitivity to how sound figures into eating and other kinds of everyday activities.

"WWII Food Ad, Kellogg's Rice Krispies Cereal..." by Flickr user Classic Film, CC BY-NC 2.0

“WWII Food Ad, Kellogg’s Rice Krispies Cereal…” by Flickr user Classic Film, CC BY-NC 2.0

Yet, along with the sonic branding and marketing of edible products, these experiments raise some troubling questions about the relationship between pleasure and sensory manipulation: When is it wrong or unethical to use sensory manipulation to create pleasurable experiences? At what point does manipulation become pleasurable? Is all pleasure a form of manipulation?

Perhaps more significantly, the ways that people are applying scientific knowledge about sound and taste opens up another can of worms: What are the implications of trying to standardize pleasurable sounds via commercial products? What kinds of bodies are invited to participate in pleasurable sensory experiences, or not? I’m thinking particularly of individuals who are deaf and hard-of-hearing, or who have different cultural cues when it comes to recognizing a sound as “pleasurable.”

The sounds of food do not necessarily have to be engineered to be pleasurable. However, because new information about the relationship between sound and other senses is being used to explicitly and implicitly manipulate our experiences, it seems that there is a real need for cultivating a keener, more critical sensory awareness. This means questioning when, how, and why sound is being employed to create pleasurable experiences in a range of products and environments; it means paying careful attention to the ways that sound interacts with all of our senses to influence everyday experiences. So, the next time you’re having what seems to be a simple “feel good” eating experience, be sure to open your ears along with your mouth.

Featured image by Flickr user Wizetux, CC BY 2.0

Steph Ceraso received her doctorate in 2013 from the University of Pittsburgh, specializing in rhetoric and composition, pedagogy, sound studies, and digital media. In addition to being a three-peat guest writer for Sounding Out!, her work has been featured in Currents in Electronic Literacy, HASTAC, and Fembot Collective. She is also the coeditor of a special “Sonic Rhetorics” issue of Harlot. Her current book project, Sounding Composition, Composing Sound, examines how expansive, consciously embodied listening and sonic composing practices can deepen our knowledge of multimodal engagement and production. Steph will be joining the faculty in the English department at the University of Maryland, Baltimore County this fall. You can find more about her research, media projects, and teaching at http://www.stephceraso.com.

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Tofu, Steak, and a Smoke Alarm: The Food Network’s Chopped & the Sonic Art of Cooking— Seth Mulliken

On Sound and Pleasure: Meditations on the Human Voice— Yvon Bonenfant

‘Corn-ing’ the Suburbs on Halloween, a Sonic Trick and Treat— Steph Ceraso

The (Magic) Upper Room: Sonic Pleasure Politics in Southern Hip Hop

Sound and Pleasure2After a rockin’ (and seriously informative) series of podcasts from Leonard J. Paul–a three part “Inside the Game Sound Designer’s Studio”– our summer Sound and Pleasure series keeps giving you the good stuff, this week with SO! Regular Regina Bradley, making it rain. . . with some serious knowledge. What is the connection between sound and enjoyment, and how might black women’s sexual freedom be manifested via sound? –-JS, Editor-in-Chief

At fifteen, while in church service, I learned how to clutch pearls after hearing a woman moan during the altar call.

It was not a “Jesus done found and saved me” moan, either. A friend forgot to turn his cell phone off for church. As the church prayed, his phone started to ring. It was not the usual digital beeping or quick calypso ring tone. His phone calls were annotated by a woman’s moan during sex. She moaned from his cell phone to pick up the call. Each ring the woman moaned louder and adamant until she hollered like she was just saved. The kids in the back snickered as the ushers – including my grandmother – silently and angrily screened each pew to see who would pick up the phone. Quaking church ladies and my grandmother’s wide-eyed glare and heaving chest suggested they were about to pass out from embarrassment. Wringing their white gloved hands and grabbing at their pearl necklaces in angst, they looked everywhere but at each other: the back of a man’s head, the cross at the front of the church, the stain glass windows. A flush of warmth entered my cheeks and neck as I tried to contain my laughter and creeping embarrassment. I was embarrassed for my grandmother and the ladies of the church because I was aware of the unspoken rule that women – especially middle-class black women – don’t do sex. Being embarrassed of sex is proper and “ladylike.”

"Dancing underwater II" by Flickr user Miss Cartier, CC BY-NC-SA 2.0

“Dancing underwater II” by Flickr user Miss Cartier, CC BY-NC-SA 2.0

Ashon Crawley’s contextualization of the praise and worship in Black Pentecostal church as a sonic public zone is useful for using sound to complicate the church as an erotic space. Crawley’s suggestion of sound as a “vessel. . .for the exchange of ecstasy and ecstatics” collapses the more tangible notions of gender and respectability via physical displays –i.e. the quaking church ladies and clutching pearls – to recognize the overlap of moaning as a marker of sexual joy, moaning as a form of praise and worship, and moaning as an indicator of shame. Crawley’s observations bring to mind Helga Crane’s run in with the storefront church in Nella Larsen’s Quicksand. It is not the physical aspect of the church and its embodiment of respectability that draws Helga into the space. Rather, it is the singing, weeping, and moaning – the sonic elements of praise and worship–that parallel her own suppressed sexual frustrations. Her weeping is not necessarily a “come to Jesus moment” but rather a sonic release acknowledging her sexual agency.

Looking back at when this dude’s phone went off in church, I realize the bulk of discomfort in acknowledging sexual pleasure exists in how it sounds. The woman’s moan highlighted an alarming reality for the women at my church: pleasure was being presented outside of its respectable physical and sonic boundaries. I wish to identify what I call sonic pleasure politics to address new developments in 21st century southern gender identity politics. Sonic manifestations of pleasure point to a younger generation’s rearticulation of sexuality as a site of agency and self-definition in an otherwise suppressed southern experience.

Purity-Rings.jpg by Wikimedia user Bibleknowledge, CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Purity-Rings.jpg by Wikimedia user Bibleknowledge, CC-BY-SA-3.0, via Wikimedia Commons

As a southern black woman, I’ve always been struck by the anxiety sex and pleasure invoked in the women in my life. Sex and pleasure were never articulated in the same breath, as sex was a wifely duty and responsibility for procreation. Pleasure was never synonymous with sexual joy, even when I snatched whispers of conversation about sex from my elders. Moreover, I was taught that sex (or even an interest in it) would plummet my stock as a good girl and put me in the ranks of “fast-tailed” girls who used sex as a desperate plea for attention. Nope, sex – pleasurable sex – was always for men’s gratification. Aside from the abstinence manifesto – “just don’t do it, chile” – for women, enjoying sex was the devil’s work. Respectable sex was quiet, for marriage, and never discussed outside of the house.

Sound as a signifier of sexual pleasure is considered by many to be counterintuitive because of the history of sexual trauma associated with black women’s bodies in the south. Reading sex as a genesis point of southern black women’s pleasure and empowerment is a difficult undertaking. The forced silence of slave women’s rapes and other physical violence that took place on southern soil parallels the silence that is deemed to be necessary for survival in a racist society. Further, the far-reaching residual effects of black women’s inferred lacking virtue lurk in how black folks navigate their southern experience and identities. Conservative attitudes towards sex in the southern black community are no doubt associated with the constructed attempts to humanize and validate blacks outside of hypersexual scripted blackness.

However, the sonic dimension of sex and pleasure in the south goes largely without analysis even though sound is a primary space in which recognition of sexual and nonsexual pleasure takes place. Consider blues women and, more recently, women in [southern] hip hop culture. The sounds of women’s giggles and moans as representative of sexual pleasure in bass music and the heavy use of moaning in the work of Trina, Jacki-O, Khia, Erykah Badu, Beyoncé, and Missy Elliott points to a need to recognize sound as a reservoir of pleasure, raunchiness, and sexual work—what I call “sonic pleasure politics.”

Studies of sonic pleasure including those of Robin James contextualize pleasure via the technical production of sound to induce a particular set of cultural and visceral responses. However, I ground my theorization of sonic pleasure politics in the growing body of scholarship offered by the “Pleasure Ninjas” collective consisting of Joan Morgan, Brittney Cooper, Treva Lindsey, Kaila Story, Yaba Blay, and Esther Armah. They utilize pleasure as a site of healing and reclamation of black women’s identities. Morgan’s interrogation of pleasure as a form of survival, for example, is especially useful in thinking about how southern women’s sexuality stems from the trauma of the transatlantic slave trade. She suggests pleasure’s palpability as an alternative space to reclaim slaves’ humanity. The Pleasure Ninjas’ construction of pleasure lends credence to my theorization sonic pleasure politics as a space for mediating the historical implications of abusive sexual power and the use of sexual pleasure as a form of resistance in the south.

"Atlanta - Poncey-Highland: Clermont Lounge" by Flickr user Wally Gobetz, CC BY-NC-ND 2.0

“Atlanta – Poncey-Highland: Clermont Lounge” by Flickr user Wally Gobetz, CC BY-NC-ND 2.0

Situating women’s pleasure in southern hip hop is messy as it reflects both men’s investment in women as objects of pleasure – i.e. bass music – and women’s subversion of this expectation of their sexuality a way to express themselves. For example, Lil Wayne’s lyrical affirmation of his sexual prowess via cunnilingus in songs like “Pussy Monster,” “She Will,” and “Lollipop” parallels singer Joi’s demonstration of pleasure as a form of sexual consent via the use of (presumably her) moans and sounds of cunnilingus on her popular song “Lick.” Sonic pleasure politics become a workspace for bridging the south’s historical construction of [black] women’s sexuality-as-respectability and the recent, more fluid form of younger women’s embrace of sex-as-empowerment heard in southern popular culture.

Sonic Pleasure Politics and Strip Club Culture

A primary space for teasing out the multi-layered significance of sounds and sexuality in southern hip hop is the strip club. The production of sonic and visual representations of strip clubs are inextricably linked: bass heavy musical tracks keep time with the “clapping cheeks” of exotic dancers. Further, the loudness of the strip club denotes patrons’ attempts to drown out the world while pivoting off of the fantasy of sexy women dancing, moaning, and sexually gesturing for their entertainment. The dominance of strip clubs in southern hip hop contribute to the erotic map(s) of a younger generation of southern black women. My contextualization of strip clubs as a cartographic point of interest pivots off of Kaila Story’s description of erotic maps as an entry point for recognizing black women’s sexual agency. Erotic maps are the touchstones through which people address sexual pleasure. Story uses black women’s social-historical narratives to map out black women’s use of sexuality as a measure of self-definition. These maps are complex as they are intertwined with historical-cultural biases and cultural preferences frequently outside of black women’s experiences.

"IMG_0478" by Flickr user Ferrum College, CC BY-NC-SA 2.0

“IMG_0478” by Flickr user Ferrum College, CC BY-NC-SA 2.0

Strip club anthems, like Memphis rapper Juicy J’s “Bandz a Make Her Dance,” riff on the sonic and physical components of strip club culture. The bass kicks complement what sounds like clapping hands, a signifier of strippers’ clapping butts. Juicy J talks at length about his love of the strip club, distinguishing between “real” and fake strip clubs by the amount of nakedness and strippers wrangling for high-paying patrons’ bands of money. The snapping sound of rubber bands holding wads of cash together authenticates the duality of the women’s sexual posturing as physically pleasurable for men and profitable – economically pleasurable – for women. “Bandz a Make Her Dance” is grounded in the appeal of strip clubs as spaces of empowerment for black men. From this perspective, the clapping heard across the track could also signify the snapping of rubber bands against money to sonically signify men’s power as a strip club patron. Yet the physical and sonic presence of black women’s bodies – i.e. grunting as they maneuver and climb the dancing pole – also makes strip club culture a useful space to pivot southernness and sonic pleasure.

An example of establishing black women’s sonic pleasure narratives in strip clubs is singer Rihanna’s panning of “Bandz a Make Her Dance” titled “Pour It Up.” Although Rihanna is a pop singer from the “Global” South, she sonically signifies if not subverts southern hip hop gender politics via sampling the instrumental from Juicy J’s record. The majority of “Pour It Up’s” instrumental accompaniment is a subdued if not washed out sample of “Bandz a Maker Dance” that helps highlight Rihanna’s voice. The clarity of Rihanna’s voice “garbles” the accompaniment in the sense it is background noise to her narrative of enjoying herself and taking pleasure in the bodies of other women present in the club. The accompaniment serves as a brief nod to Juicy J’s initial intentions of crafting the strip club as a sexual space but ultimately uses the track as a testament to her own pleasure narrative.

In particular, Rihanna’s sing-song holler before the chorus “All I see is signs…all I see is dollar signs,” points to a subversion of the hypermasculinity in strip club culture to establish her own pleasure in a similar space. Parallel to Juicy J’s indulging of exotic dancers via throwing bands of money, Rihanna enjoys herself at the strip club using other people’s money:

Strip clubs and dolla’ bills (Still got mo’ money)

Patron shots can I get a refill (Still got mo’ money)

Strippers going up and down that pole (Still got mo’ money)

4 o’clock and we ain’t going home (Still got mo’ money)

Bands make your girl go down (Still got mo’ money)

Lot more where that came from (Still got mo’ money)

"Rihanna - Oslo 2013" by Flickr user NRK P3, CC BY-NC-SA 2.0

“Rihanna – Oslo 2013” by Flickr user NRK P3, CC BY-NC-SA 2.0

In particular, Rihanna’s verse not only demonstrates an alternative viewpoint of black women’s bodies in the strip club but destabilizes the idea of the strip club – and intercedes on the understanding of southern hip hop – as a heternormative hypermasculine space. The line “bands make your girl go down” alludes to not only a possible sexual encounter by Rihanna or for the girl in question but doubly signifies upon the potential for pleasure via the strip club culture for women and the hypersexuality of Juicy J’s track. “Pour it Up” reflects the messiness of [southern] hip hop gender politics because it builds upon the reputation of the strip club as a site for men’s pleasure to excavate women’s dancing as pleasurable for their own purposes. In addition to Rihanna’s sonic signifying of strip club culture, the “Pour It Up” reveres pole dancing as an art form rather than an exploitative practice. Rihanna’s pleasure in watching the dancers perform parallels the exertion of joy – and consent – that the dancers exhibit in their movement.

Trekking back to the sexy moaning phone in church, the sonic cue of sexual pleasure and joy conflicted with the gender norms associated with southern black women’s identities. Consideration of sonic pleasure narratives stirs discussion of the unarticulated experiences of southern black womanhood that may be overlooked in favor or a larger, more conservative, and familiar narrative of sex as tool of victimization. Sonic pleasure politics makes room to remap the contemporary southern social-cultural landscape as a complex yet living space of cultural production and sexual freedom.

Featured Image: “RIHANNA EM BELO HORIZONTE” by Flickr user http://www.rihannafentyforum.com, CC BY-NC-SA 2.0

Regina Bradley recently completed her PhD at Florida State University in African American Literature. Her dissertation is titled “Race to Post: White Hegemonic Capitalism and Black Empowerment in 21st Century Black Popular Culture and Literature.” She is a regular writer for Sounding Out!


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“I Love to Praise His Name”: Shouting as Feminine Disruption, Public Ecstasy, and Audio-Visual Pleasure – Shakira Holt

I Like the Way You Rhyme, Boy: Hip Hop Sensibility and Racial Trauma in Django Unchained – Regina Bradley

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