Teaching Soundwalks in a Course on Gentrification, Black Music, and Corporate America


On May 5, 2018, the C-ville Weekly, a newspaper based out of Charlottesville, Virginia, published an article titled “Sex, drugs and rock ’n’ roll: new apartment complex promises at least one of those.” The headline referred to the complex being built at 600 West Main St. in Charlottesville. The complex has since been completed and studio bedrooms currently cost more than $1000 a month. As the C-ville Weekly headline shows, the developers were using the term and connotations of “rock ’n’ roll” to sell exclusive – and in many ways unaffordable – housing.
After reading this headline, I began to develop an idea for a summer course at my institution, the University of Virginia (UVA). I ultimately titled that course “Black Music and Corporate America” which I offered online during the summer of 2021 (syllabus available for download via the link above). Although the course discussed varied content – from the multi-ethnic, multi-racial, and multi-gendered histories of rock and roll to the endorsement of conspicuous forms of consumption in hip hop – I wanted to spend one unit focusing on the interrelationship between music, corporate America, and gentrification. I strove to solidify this connection by assigning two related articles. The first article, by geographer and sociologist Brandi Thomson Summers, argues that black residents in Washington D.C. adopt go-go music as a form of reclamation aesthetics to combat their city’s increasingly rampant gentrification. In the second article, ethnomusicologist Allie Martin conducts a soundwalk of D.C.’s Shaw District to forefront the experience of a black woman in the city and help displace white hearing as the default standard of interpreting sound (see Sounding Out!’s Soundwalking While POC series from Fall 2019). These two articles served as a foundation for one of the assignments the students had to complete in class: conducting a soundwalk of their own in which they had to walk around a field site of their choosing and think critically about the sounds they were hearing.
Throughout the summer sessions, students completed three main assignments related to the course topic. They had to think about marketing themselves and thus wrote a cover letter for a job or internship they were interested in pursuing in the future. We also, as a class, sent a suggestion to literary scholar John Patrick Leary, who has created a list of “keywords of capitalism:” buzzwords that get adopted in corporate lingo; we suggested “rockstar” as a term and offered him a brief explanation why:
Students also had to conduct a soundwalk. I asked them to model it after Martin’s and to also take into consideration Summers’ arguments about gentrification, white policing of black sound, and a community’s response to attempts to silence their music and culture.

The soundwalks I received merit sharing with readers of Sounding Out for three primary reasons: 1) The assignment benefited from the online format, especially since students could conduct soundwalks in Charlottesville as well as in their homes across the country. 2) the students made compelling arguments that deserve recognition. 2) the students brought up issues that teachers interested in assigning soundwalks in the future might want to preemptively address.
Students who walked around Charlottesville focused mostly on The Corner, the portion of the city where most of UVA’s student body eats, shops, and drinks. As one student noted, during the regular semester, hundreds of students populating The Corner on any given day during the semester can silence out – literally – the concerns of the homeless and the panhandlers who make the area their home. However, over the summer, Charlottesville’s Corner becomes significantly less populated and, as this student noted, much more silent. As a result of this silence, pedestrians might be much more attuned to Charlottesville’s rampant inequality. This student, over the course of their summer soundwalk on The Corner, came to a radical conclusion: while communities might need moratoriums on evictions, or moratoriums on construction, maybe Charlottesville needs a moratorium on student noise as well.

In addition to focusing on inequality, many students’ soundwalks pointed out discrepancies between what they saw and what they heard while on their soundwalks. Another student writing about The Corner noted how, as a transfer student, the music that they heard emanating from a barbershop helped make them feel at home in Charlottesville. Businesses on The Corner have historically not been entirely welcoming to people of color. Additionally, most pedestrians and patrons of The Corner are white. However, this student remarked how comfortable they felt on The Corner because they could hear one of their favorite artists, Moneybagg Yo, playing from the sound system of the barbershop they were going to visit. Long before they could visually see the business, the soundscape let this student know they were welcome. In this way, this barbershop helped create a sense of community in a similar way that the broadcasting of go-go music from Shaw’s many businesses helps create in Washington D.C.

Another student focused specifically on the contradictions between the activism they “saw” demonstrated in their upper-class Boston suburb and the activism they “heard” while walking around their neighborhood. This student noted that residents of their neighborhood strove to create an inclusive atmosphere by putting up “Black Lives Matters” and “Immigrants Welcome” yard signs. However, they also cited Jennifer Lynn Stoever’s work – who we read in class – and noted the presence of what Stoever calls the “sonic color line.” As this students’ own field recordings of their neighborhood illuminated, most residents of this neighborhood valued silence. Harlemites during the 1940s and 1950s, as Stoever writes, certainly appreciated restful nights, but her scholarship also demonstrates how dominant narratives constructed black communities as “noisy,” “chaotic,” and “dangerous,” and white ones as “silent,” “efficient,” and “disciplined.” Although residents in this Boston suburb think of themselves as progressive and demonstrate their liberalism through visual signifiers such as yard signs, this student concluded that they still live in a community that privileges certain (silent) soundscapes. In doing so, such communities continue to perpetuate the sonic color line.
Admittedly, several students living in America’s suburbs struggled to conceive of the sounds they heard as worthy of discussion. For instance, the sounds of cars made frequent appearances in their writing but were often dismissed as inconsequential. Instead, students lamented that they were not experiencing a vibrant public sphere that resembled the setting of Spike Lee’s 1989 film, Do the Right Thing (a film we watched together in class), as if that representation wasn’t a very particular historicized and localized representation. On an individual basis, I tried to get students to think more critically about the sounds of cars in their neighborhood. We read about the role of automobile in the development of G-Funk during the early 1990s as well as the death of Jordan Davis, who was murdered in his car for playing rap too loudly. However, neither article resonated with students’ experience on their soundwalks since they were simply hearing cars passing by their houses or driving down the street. Most of the time, they could not tell what type of music was being listened to at all inside the car nor could they hear it emanate onto the street.
Therefore, teachers, depending on the living conditions of their students, might want to preemptively include discussions of car culture within American society. After all, more than go-go music broadcasted from storefronts, or second line parades, or music playing from boomboxes, or the noise of nature, (my) students typically hear cars in their day-to-day life. As a result, teachers assigning soundwalks may want to talk about the role of highway construction and the automobile industry on suburbanization and white flight. Discussions of automobiles within the context of environmental racism might also be useful for students to consider. Steph Ceraso’s Sounding Composition also discusses the immense time and energy corporations have devoted to car sounds and soundscapes within cars, buffering occupants from car noise as well as that of the neighborhoods outside.

In addition, I found that students need a more robust historical understanding of suburbanization in the United States, particularly alongside an understanding of their own racial and ethnic histories. Some students living African American suburbs could have benefited from some contextualization about when and how they came to be. Talking about suburbanization in general, the development of White suburban liberalism in the 1970s and 1980s would have helped the student living in a Boston suburb make more sense of the politics of their neighborhood. Karen Tongson’s Relocations also provides context for shifts in America’s suburban landscape after sweeping changes in immigration law in 1965, as well as a rethinking of expressions of sexuality in the suburbs. These are just some topics I wish I had focused on more to help prepare my students for their soundwalks.
Future teachers may feel inclined to refer to the conclusions my students came to, as well as the literature I wish I had included in course, as they think about assigning soundwalks in their own classes. Both my students and I appreciated the soundwalk assignment and its invitations to listen differently. Teaching soundwalks in a course focusing on “Black music and marketing strategy” prompted my own necessary meditation as a non-Black scholar working in this field. Guided by Loren Kajikawa’s new research on “Music, Hip Hop and the Challenge of Significant Difference” that examines how the popularity of courses on black music help subsidize a university’s classical music offerings, I want to incorporate future discussions of Black music as sonic diversity marketing in contemporary higher ed, both at the microlevel of scholarship and the macro- institutional level, which remains far from equitable despite ongoing challenges to its status quo. For students, the soundwalks–in their words–allowed them to learn about themselves and think differently about the area in which they live. They also become more attuned to their surroundings–questioning what makes a neighborhood and for whom?–and how different cultures use their voices where they live, necessary skills for our moment that will help us envision a world beyond it.
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Featured Image: Wall Mural right next to Bowerbird Bakeshop in Charlottesville, VA, image by Tom Mills, (CC BY-SA 2.0)
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Rami Toubia Stucky is a PhD candidate at the University of Virginia and scholar of the music of the African diaspora, music of the Americas, commercial culture, intercultural exchange, and music and migration. Sometimes he composes/arranges jazz music and plays drums. He is currently writing a dissertation on the arrival of Brazilian bossa nova to the United States during the 1960s. He runs a personal and professional website dedicated mostly to talking about the songs his sister likes.
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REWIND!…If you liked this post, you may also dig all this good stuff about sound studies pedagogy! Good luck with Fall semester, folks!:
The Sounds of Anti-Anti-Essentialism: Listening to Black Consciousness in the Classroom- Carter Mathes
Making His Story Their Story: Teaching Hamilton at a Minority-serving Institution–Erika Gisela Abad
Deejaying her Listening: Learning through Life Stories of Human Rights Violations– Emmanuelle Sonntag and Bronwen Low
Audio Culture Studies: Scaffolding a Sequence of Assignments– Jentery Sayers
Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt
“Toward A Civically Engaged Sound Studies, or ReSounding Binghamton”–Jennifer Lynn Stoever
“Heavy Airplay, All Day with No Chorus”: Classroom Sonic Consciousness in the Playlist Project—Todd Craig
SO! Podcast #79: Behind the Podcast: deconstructing scenes from AFRI0550, African American Health Activism – Nic John Ramos and Laura Garbes
Listening to #Occupy in the Classroom–D. Travers Scott
SO! Podcast #71: Everyday Sounds of Resilience and Being: Black Joy at School–Walter Gershon
Sounding Out! Podcast #13: Sounding Shakespeare in S(e)oul– Brooke Carlson
A Listening Mind: Sound Learning in a Literature Classroom–Nicole Brittingham Furlonge
My Voice, or On Not Staying Quiet–Kaitlyn Liu
(Re)Locating Soundscapes of Schooling: Learning to Listen to Children’s Lifeworlds–Cassie J. Brownell
If You Can Hear My Voice: A Beginner’s Guide to Teaching–Caroline Pinkston
Mukbang Cooks, Chews, and Heals – David Lee
SO! Podcast #80: Refugee Realities Miniseries–Steph Ceraso
The Top Ten Sounding Out! Posts of 2019!

For your end-of-the year reading pleasure, here are the Top Ten Posts of 2019 (according to views as of 12/4/19). Visit this brilliance today–and often! Listen out for us in 2020!
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10). Charles Mingus, Rotary Perception, and the “Fables of Faubus”
Earl Brooks
Jazz composer and bassist Charles Mingus’s infamous protest song “Fables of Faubus,” (1959) channeled the anger and frustration of the Black community in response to the staunch racism of Orval Faubus, Governor of Arkansas, who refused to acknowledge the U.S. Supreme Court’s decision to support school integration in the 1954 case Brown v. Board of Education. Faubus infamously used the Arkansas National Guard to prevent Black students from attending Little Rock Central High School. The visual imagery of “The Little Rock Nine” walking to school, bombarded by riotous mobs and surrounded by cameras and military escorts, remains permanently seared into the American collective memory of the Civil Rights Movement.
What makes the imagery of “The Little Rock Nine” so sonically distinctive is the contrast between the silent procession of the students and the loud and intimidating screams from the white racist protestors. When images contain explicit visual references to particular sounds, there is an inescapable cognitive referent that allows one to experience that sound through the vehicle of one’s “sonic imagination”–or the mechanism that allows us to “hear” a song in our heads even when there is only silence. Listening involves an active–not passive–engagement with sounds real and imagined. In the same vein as comic books, which rely on visual sound-cues to enhance the experience of the text, the optical power of “The Little Rock Nine” invites viewers to process both the visual and aural data presented by the image. In other words, the image is empowered by its multimodality. When combined with related source material, such as “Fables,” we stand to gain a greater sense of its meanings and an awareness of why sound, especially music, is critical to the recording, or archiving of the kinds of lived experiences that exceed easy translation. [Click here to read the full piece!]
Amanda Gutiérrez
Flâneuse>La caminanta is a video soundwalk project, edited as a virtual reality (VR) interactive environment that I created using a 360-degree camera to document participants’ journeys. Its title emphasizes a missing word in the French and Spanish languages for women as wanderers, a gap that also represents the lack of inclusive public spaces that allow female-identifying and non-conforming bodies safe passage and co-existence. The VR environment exposes the perspective of four women of color who navigate urban landscapes in Mexico City, Abu Dhabi, Manhattan and Brooklyn. The participants selected their own locations, building from places that have a personal meaning or memory in their everyday journeys.
This post discusses Flâneuse>La caminanta, its influences, previous iterations, and use of the methodology of the soundwalk as an intervention exposing the dangers inherent in public space for women of color. To begin, Flâneuse>La caminanta is the virtual reality iteration of my previous film essay and photo series, Walking in Lightness. Walking in Lightness departs from my experience walking in the neighborhood of Sunset Park, Brooklyn. The soundscapes I recorded during soundwalks became a pivotal medium for offering subtle observations of a woman’s cultural identity, recording my interactions and tracing a psychogeographic path as the camera navigates urban spaces. [Click here to read the full piece!]
Alexis Deighton MacIntyre
What is a voice, and what does it mean to voice?
Definitions of the voice may be pragmatic: working titles that depend in part on their institutional basis within ethnomusicology, literature, or psychoacoustics, for example.
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Or, to take another strategy, voice is given by an impartial biological framework, a respiratory-laryngeal-oral assembly line. Its product, an acoustic signal, is transmitted via material vibration to an ear, and then a brain. The mind of a listener is this system’s endpoint. Although this functional description may smack of scientific reductionism, the otolaryngeal voice often stands in for embodiment in humanist discourse. [Click here to read the full piece!]
7). Everyone’s Going to the Rumba: Trap Latino and the Cuban Internet
Mike Levine
Trap Latino has grown popular in Cuba over the past few years. Listen to the speakers blaring from a young passerby’s cellphone on Calle G, or scan through the latest digital edition of el paquete semanal (the weekly package), and you are bound to hear the genre’s trademark 808 bass boom in full effect. The style however, is almost entirely absent from state radio, television, and concert venues. To the Cuban state (and many Cubans), the supposed musical and lyrical values expressed in the music are unacceptable for public consumption. Like reggaetón a decade before, the reputation of Trap Latino (and especially the homegrown version, Trap Cubano) intersects with contemporary debates regarding the future of Cuba’s national project. For many of its fans however, the style’s ability to challenge the narratives of the Cuban state is precisely what makes Trap Latino so appealing.
In an article published last year by Granma (Cuba’s official, state-run media source), Havana-based journalist Guillermo Carmona positions Trap Latino artists like Bad Bunny and Bryant Myers as a negative influence on Cuba’s youth, claiming the music sneaks its way into the ears of unsuspecting Cuban youth via the illicit channels of Cuba’s underground internet. With lyrics that celebrate the drug trade and treat women as “slot machines,” coupled with a preponderance of sound effects instead of “music notes,” Carmona considers Trap Latino aggressive, dangerous, and perhaps most perniciously of all, irredeemably foreign. [Click here to read the full piece!]
6. Cardi B: Bringing the Cold and Sexy to Hip Hop
Ashley Luthers
“Ran down on that bitch twice” was all I heard in this tight, dark basement filled with black and brown bodies, sweat dripping everywhere from everyone. Girls danced all over, yelling and shouting lyrics as they clapped and pointed along to the fast, upbeat rhythm of the song, feeling their own sensations and pleasure from the vibe, and rapping with the catchiness of the repeated phrase, “Ran down on that bitch twice!” As everyone was jumping, the space around me shook because there was so much body movement and flow; it was lit. This wasn’t the first time I heard Cardi B, but dancing along to her song “Foreva” was definitely the first I remember hearing her. Since that dark basement party, I realized that the attitude and energy Cardi B invokes through her raps and lyrics is addicting.
Listening repeatedly to “Foreva,” and the rest of her debut mixtape Gangsta Bitch Music Vol.1, has attuned me to Cardi B as a stone cold, gangster bitch: someone who is fearless, tough on the outside and inside. She doesn’t hesitate; she doesn’t bluff. She gets straight to the point and lets you know that she will fuck you up if and when necessary. A ‘G’ she is, as some would say when describing a person who shows no fear and is always hustling—except that someone is imagined as a black male from the so-called ‘hood who affiliates with drugs, gangs, etc. The music itself reflects this gangster feel, through the hard trap sounds and beats in every track. Trap music as a style and subset of Hip-Hop, and arguably a genre on its own, originated in Atlanta, and has over time become mainstream all across the U.S. specifically within the Northeast region. Within Cardi’s performed, stone cold bitch lyrical persona, she embodies an aggressive femme sexuality, a racialized femme hunger for sex with black men, and an emotional depth that makes her endearing to listeners. Her embodiment of this multiplicity—stone cold attitude, femme sexual thirst, and emotional complexity—can be heard in her music, through the explosion of beats, rhythms, and lyrics that keep listeners hooked to the sound of her self-image. In other words, Cardi B’s sonic and lyrical movements work in tandem with her audio-visual construction of black, Caribbean, Bronx femme desire. [Read the full piece here!]
5). On the Poetics of Balloon Music: Sounding Air, Body, and Latex (Part One)
Carlo Patrão
I see them in the streets and in the subway, at dollar stores, hospital rooms, and parties. I see them silently dangling from electrical cables and tethered to branches of trees. Balloons are ghost-like entities floating through the cracks of places and memories. They are part of our rituals of loss, celebration and apology. Yet, they are also part of larger systems, weather sciences, warfare and surveillance technologies, colonialist forces and the casual UFO conspiracy theory. For a child, the ephemeral life of the balloon contrasts with the joy of its bright colors and squeaky sounds. Psychologists encourage the use of the balloon as an analogy for death, while astronomers use it as a representation for the cosmological inflation of the universe. In between metaphors of beginning and end, the balloon enables dialogues about air, breath, levity, and vibration.
The philosopher Luce Irigaray argues that Western thought has forgotten air despite being founded on it. “Air does not show itself. As such, it escapes appearing as (a) being. It allows itself to be forgotten,” writes Irigaray. Air is confused with absence because it “never takes place in the mode of an ‘entry into presence.’” Gaston Bachelard, in Air and Dreams, calls for a philosophy of poetic imagination that grows out of air’s movement and fluidity. For Bachelard, an aerial imagination brings forth a sense of the sonorous, of transparency and mobility. In this article, I propose exploring the balloon as a sonic device that turns our attention to the element of air and opens space for musical practices outside classical traditions. Here, the balloon is defined broadly as an envelope for air, breath, and lighter-than-air gases, including toy balloons, weather balloons, hydrogen and hot-air balloons. [Read the full piece here!]
4). Hearing Change in the Chocolate City: Soundwalking as Black Feminist Method
Allie Martin
In July 2018 I visited Oxford, Mississippi for the first time, to attend a workshop on conducting oral histories. Upon walking with a friend back to our accommodations on the University of Mississippi campus, we heard a voice calling to us from far away, up a hill somewhere. It was a catcalling voice—that much I definitely recognized—but I also felt sure that I heard the word “nigger.” My friend, who is also a black woman, heard the taunting sounds of the voice but not that word specifically. Herein lies one of the difficulties of black womanhood: I was unable to distinguish which of my two most prominent identity markers (blackness and womanhood) the speaker was using to harm me in that moment. I found it ironic that I came to Mississippi to learn best practices for listening to people’s stories, but could not hear my own story, could not say for sure what had happened to me.
In the time since that visit, I have come to embrace the speculative sonic ephemerality of black womanhood and utilize it on my soundwalks. Soundwalks are a popular method for understanding the everyday sonic life of a place. Reminiscent of Michel de Certeau’s “Walking in the City,” soundwalks offer the kind of embodied experience missing from other more static soundscape recordings. I argue here that soundwalks can operate as black feminist method, precisely because they allow me to center the complex, incomplete sonorities of black womanhood, and they are enough in their incompleteness. One of our foremost thinkers on black feminism, Patricia Hill Collins, has argued that black women’s knowledge is subjugated (1990). I understand this to mean that my knowledge is tainted somehow, too specialized or not specialized enough, and not considered fit for application by a broader audience. Soundwalks as method, though, rely on my own subjugated knowledge. What did I hear? Black feminism centers and humanizes black women, and I utilize soundwalks to humanize myself in a soundscape that would otherwise disregard my sonic perceptions in favor of white hearing as the default standard of sound. [Read the full piece here!]
3). Can’t Nobody Tell Me Nothin: Respectability and The Produced Voice in Lil Nas X’s “Old Town Road”
Justin Burton
t’s been ten weeks now that we’ve all been kicking back in our Wranglers. allowing Lil Nas X’s infectious twang in “Old Town Road” to shower us in yeehaw goodness from its perch atop the Billboard Hot 100. Entrenched as it is on the pop chart, though, “Old Town Road”’s relationship to Billboard got off to a shaky start, first landing on the Hot Country Songs list only to be removed when the publication determined the hit “does not embrace enough elements of today’s country music to chart in its current version.” There’s a lot to unpack in a statement like that, and folks have been unpacking it quite consistently, especially in relation to notions of genre and race (in addition to Matthew Morrison’s recommended reads, I’d add Karl Hagstrom-Miller’s Segregating Sound, which traces the roots of segregated music markets). Using the context of that ongoing discussion about genre and race, I’m listening here to a specific moment in “Old Town Road”— the line “can’t nobody tell me nothin”—and the way it changes from the original version to the Billy Ray Cyrus remix. Lil Nas X uses the sound of his voice in this moment to savvily leverage his collaboration with a country music icon, and by doing so subtly drawing out the respectability politics underlying Billboard’s racialized genre categorization of his song. [Read the full piece here!]
2). TiK ToK: Post-Crash Party Pop, Compulsory Presentism and the 2008 Financial Collapse
Dan DiPiero
As pundits increasingly speculate about the likelihood and character of another recession, I’m thinking about the one from which we’re still recovering. Specifically, I’m thinking about a certain strain of American pop music—or a certain sentiment within pop music—that it seems to me accelerated and concentrated just after the 2008 financial collapse. This strain, which obviously co-existed with many other developments in popular music at the time, takes party songs and adds to them two interconnected narrative elements: on the one hand, partying is cranked up, escalated in one or multiple ways, moving the music beyond a party anthem and into something new. On the other hand, the rationale for such a move consistently derives from an attitude of compulsory presentism, in which the future is characterized as unknown, irrelevant, or is otherwise disavowed.
In the American context, the popular (and, I argue, misguided) take on the music of the great recession is that we didn’t have any—in other words, because no one was directly singing about the crisis, there was no music that responded to it. But this is an extremely limited way of understanding how music and socio-political life interact. In this post, I consider specifically American notions of mainstream party culture to argue that the strain of party music described above and below is the music of the crash, not because it literally speaks about it but because it reflects a certain attitude expressed and experienced by those at the front of both popular music listening at the time and the collapse itself: the graduating classes of 2008-2012. [Click Here to read Full Piece!]
1). The Sound of Feminist Snap, or Why I Interrupted the 2018 SEM Business Meeting
Alex W. Rodriguez
I begin this essay with an apology, addressed to the Society for Ethnomusicology President Gregory Barz:
I am sorry that I interrupted your opening remarks at least year’s SEM Business meeting. In the moment that I chose to make my intervention, I underestimated the pain that it has clearly caused you. Furthermore, I have come to realize that it was unskillful of me to locate my frustration and anger with you as an individual. The affective release of my voice in that moment could have been better directed towards positive change in a time of great need for many of us. I fully intend to work towards doing better in the months to come, urging anyone who occupies the office of President of this organization to use the power and standing inherent in this position office to take direct steps to address the harms many of its members are experiencing.
Because my intervention arose so quickly and unpredictably—for readers outside of the Society for Ethnomusicology who may not know, I stood up and yelled “You’re a hypocrite!” then left the meeting—it seems worthwhile to explore my actions in a more thoughtful space of written discourse. I want to clarify that my sonic interruption was not premeditated; as I explain below, it arose out of a deep anger and longing for justice. As SEM 2019 convenes in November in Bloomington, Indiana on November 7th, I hope that my disruptive event can be better understood as a call to collective inquiry into the structural factors that constrain our Society from functioning in a healthy way. [Read the Full piece here!]
Featured Image: “Write on!” by J. Stoever
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REWIND! . . .If you liked this post, you may also dig:
The Top Ten Sounding Out! Posts of 2018!
The Top Ten Sounding Out! Posts of 2017!
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